{"id":806,"date":"2013-06-23T22:26:03","date_gmt":"2013-06-23T15:26:03","guid":{"rendered":"http:\/\/science-technology.vn\/?p=806"},"modified":"2013-06-23T22:26:03","modified_gmt":"2013-06-23T15:26:03","slug":"cong-ti-khoi-nghiep-phan-1","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=806","title":{"rendered":"C\u00f4ng ti kh\u1edfi nghi\u1ec7p ph\u1ea7n 1"},"content":{"rendered":"

C\u00f3 \u00fd ni\u1ec7m r\u1eb1ng “c\u00f4ng ti kh\u1edfi nghi\u1ec7p” ch\u1ec9 l\u00e0 doanh nghi\u1ec7p nh\u1ecf v\u00e0 “nh\u00e0 doanh nghi\u1ec7p” ch\u1ec9 l\u00e0 c\u00e1i t\u00ean “\u01b0a th\u00edch” cho ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf. Doanh nghi\u1ec7p nh\u1ecf nh\u01b0 c\u1eeda h\u00e0ng t\u1ea1p ho\u00e1, nh\u00e0 h\u00e0ng, ti\u1ec7m c\u00e0 ph\u00ea, doanh nghi\u1ec7p \u0111\u1ed3 \u0103n tr\u00ean ph\u1ed1 v.v t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 ng\u01b0\u1eddi ch\u1ee7, ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u kinh doanh ri\u00eang c\u1ee7a h\u1ecd. H\u1ecd l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 v\u00e0 thu\u00ea m\u1ecdi ng\u01b0\u1eddi, ph\u1ea7n l\u1edbn l\u00e0 ng\u01b0\u1eddi trong gia \u0111\u00ecnh. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi ch\u1ec9 v\u00ec l\u1ee3i nhu\u1eadn v\u00ec c\u00e1c doanh nghi\u1ec7p nh\u1ecf n\u00e0y KH\u00d4NG \u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng. M\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd \u0111\u01a1n gi\u1ea3n l\u00e0 s\u1ed1ng c\u00f2n v\u00e0 h\u1ed7 tr\u1ee3 cho gia \u0111\u00ecnh.\u00a0 Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 k\u0129 n\u0103ng v\u00e0 ch\u00fat \u00edt v\u1ed1n vay m\u01b0\u1ee3n t\u1eeb ng\u01b0\u1eddi th\u00e2n. H\u1ecd kh\u00f4ng gi\u1ea7u v\u00e0 ch\u1ec9 t\u1ed3n t\u1ea1i \u1edf th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng. M\u1ecdi n\u01b0\u1edbc \u0111\u1ec1u c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd. T\u1ea5t nhi\u00ean, h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “nh\u00e0 doanh nghi\u1ec7p” v\u00ec h\u1ecd ch\u1edbp c\u01a1 h\u1ed9i v\u00e0 s\u1eb5n l\u00f2ng nh\u1eadn r\u1ee7i ro nh\u01b0ng m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd ch\u1ec9 l\u00e0 \u0111\u1ec3 nu\u00f4i s\u1ed1ng gia \u0111\u00ecnh h\u1ecd, hay t\u1ea1o ra vi\u1ec7c l\u00e0m cho ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd.<\/span><\/p>\n

C\u00f3 m\u1ed9t ki\u1ec3u doanh nghi\u1ec7p nh\u1ecf kh\u00e1c h\u1ed9i t\u1ee5 v\u00e0o c\u00f4ng ngh\u1ec7 v\u1edbi m\u1ee5c \u0111\u00edch T\u0102NG TR\u01af\u1edeNG th\u00e0nh l\u1edbn. Vi\u1ec5n ki\u1ebfn l\u00e0 \u0111\u1ec3 thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng, v\u00e0 ph\u00e1 hu\u1ef7 doanh nghi\u1ec7p c\u0169 v\u00e0 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n n\u00f3 nh\u01b0 ng\u01b0\u1eddi ch\u01a1i then ch\u1ed1t trong th\u1ecb tr\u01b0\u1eddng m\u1edbi. Ch\u1eb3ng h\u1ea1n, Apple, Microsoft, Yahoo, Google, Skype, Facebook, v\u00e0 Twitter v.v. Kh\u00e1c bi\u1ec7t gi\u1eefa ki\u1ec3u n\u00e0y v\u00e0 doanh nghi\u1ec7p gia \u0111\u00ecnh nh\u1ecf l\u00e0 “nh\u00e0 doanh nghi\u1ec7p” mu\u1ed1n t\u1ea1o ra kh\u00e1c bi\u1ec7t tr\u00ean th\u1ebf gi\u1edbi. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c doanh nghi\u1ec7p gia \u0111\u00ecnh nh\u1ecf kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi n\u00e0y kh\u00f4ng h\u1ed9i t\u1ee5 v\u00e0o “nu\u00f4i gia \u0111\u00ecnh” hay ki\u1ebfm s\u1ed1ng m\u00e0 thay v\u00ec th\u1ebf T\u0102NG TR\u01af\u1edeNG c\u00f4ng ti l\u1edbn h\u01a1n v\u00e0 m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 s\u1ebd tr\u1edf th\u00e0nh c\u00f4ng ti kinh doanh ni\u00eam y\u1ebft c\u00f4ng khai tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n v\u00e0 l\u00e0m ph\u00e1t sinh h\u00e0ng tri\u1ec7u hay h\u00e0ng t\u1ec9 \u0111\u00f4 la.<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, nh\u1eefng nh\u00e0 doanh nghi\u1ec7p n\u00e0y c\u1ea7n \u0111\u1ebfn v\u1ed1n \u0111\u1ec3 t\u00e0i tr\u1ee3 cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd, v\u00e0 h\u1ecd thu h\u00fat \u0111\u1ea7u t\u01b0 t\u1eeb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh m\u1ea1o hi\u1ec3m hay v\u1ed1n m\u1ea1o hi\u1ec3m. Nh\u1eefng nh\u00e0 doanh nghi\u1ec7p n\u00e0y c\u00f3 \u00fd t\u01b0\u1edfng, tri th\u1ee9c v\u00e0 k\u0129 n\u0103ng, v\u00e0 h\u1ecd thu\u00ea nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t. Vi\u1ec5n ki\u1ebfn c\u1ee7a h\u1ecd l\u00e0 T\u00ccM c\u00e1ch th\u1ee9c M\u1edaI v\u00e0 SINH L\u1edcI \u0111\u01b0\u1ee3c \u0111\u1ec3 l\u00e0m kinh doanh. M\u1ed9t khi h\u1ecd kh\u1edfi \u0111\u1ea7u doanh nghi\u1ec7p, h\u1ecd h\u1ed9i t\u1ee5 v\u00e0o T\u0102NG TR\u01af\u1edeNG nhanh ch\u00f3ng, thu\u00ea nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ec3 th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng, v\u00e0 h\u1ecd s\u1ebd c\u1ea7n nhi\u1ec1u v\u1ed1n \u0111\u1ec3 gi\u00fap h\u1ecd m\u1edf r\u1ed9ng th\u00e0nh doanh nghi\u1ec7p v\u1eadn h\u00e0nh \u0111\u1ea7y \u0111\u1ee7.<\/p>\n

\u00dd t\u01b0\u1edfng v\u1ec1 kh\u1edfi \u0111\u1ea7u nh\u1ecf trong khu v\u1ef1c c\u00f4ng ngh\u1ec7 cao r\u1ed3i t\u0103ng tr\u01b0\u1edfng l\u1edbn l\u00e0 gi\u1ea5c m\u01a1 c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi k\u0129 thu\u1eadt. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n l\u00e0 m\u1ed9t Steve Jobs hay Bill Gates kh\u00e1c nh\u01b0ng \u00edt ng\u01b0\u1eddi th\u00e0nh c\u00f4ng b\u1edfi v\u00ec h\u1ecd KH\u00d4NG bi\u1ebft c\u00e1ch. C\u00f3 nhi\u1ec1u c\u00f4ng ti \u0111\u00e3 kh\u1edfi \u0111\u1ea7u nh\u01b0ng ph\u1ea7n l\u1edbn th\u1ea5t b\u1ea1i v\u00ec h\u1ecd ph\u1ea1m sai l\u1ea7m \u0111\u1ecbnh m\u1ec7nh: H\u1ecd \u0111\u00e3 h\u00e0nh \u0111\u1ed9ng nh\u01b0 c\u00f4ng ti l\u1edbn; h\u1ecd sao ch\u00e9p kinh doanh c\u1ee7a c\u00f4ng ti l\u1edbn; h\u1ecd ti\u00eau ti\u1ec1n nh\u01b0 c\u00f4ng ti l\u1edbn, v\u00e0 h\u1ecd cho b\u1ea3n th\u00e2n h\u1ecd danh hi\u1ec7u nh\u01b0 c\u00f4ng ti l\u1edbn. H\u1ecd \u0111\u00e3 l\u00e0m \u0111i\u1ec1u c\u00e1c tr\u01b0\u1eddng kinh doanh d\u1ea1y h\u1ecd. H\u1ecd h\u1ecdc c\u00e1c qui t\u1eafc n\u00e0y trong s\u00e1ch gi\u00e1o khoa qu\u1ea3n tr\u1ecb kinh doanh hay trong ch\u01b0\u01a1ng tr\u00ecnh MBA. \u0110\u00e2y l\u00e0 c\u00e1c l\u00ed thuy\u1ebft d\u1ef1a tr\u00ean c\u00e1c c\u00f4ng ti l\u1edbn cho th\u1eddi c\u00f4ng nghi\u1ec7p m\u00e0 KH\u00d4NG c\u00f3 t\u00e1c d\u1ee5ng trong th\u1eddi \u0111\u1ea1i Th\u00f4ng tin.<\/p>\n

C\u00f4ng ti kh\u1edfi nghi\u1ec7p CH\u01afA ph\u1ea3i l\u00e0 c\u00f4ng ti l\u1edbn nh\u01b0ng ch\u1ec9 l\u00e0 t\u1ed5 ch\u1ee9c “L\u00c2M TH\u1edcI” t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ec1u h\u01b0\u1edbng. Sai l\u1ea7m th\u00f4ng th\u01b0\u1eddng \u0111\u1ea7u ti\u00ean m\u00e0 nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p ph\u1ea1m ph\u1ea3i l\u00e0 cho t\u1ef1 b\u1ea3n th\u00e2n h\u1ecd danh hi\u1ec7u nh\u01b0 Ch\u1ee7 t\u1ecbch c\u00f4ng ti, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (CEO) hay Gi\u00e1m \u0111\u1ed1c v\u1eadn h\u00e0nh (COO) hay ng\u01b0\u1eddi qu\u1ea3n l\u00ed r\u1ed3i b\u1eaft \u0111\u1ea7u h\u00e0nh \u0111\u1ed9ng nh\u01b0 c\u00f4ng ti c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp. H\u1ecd thu\u00ea v\u0103n ph\u00f2ng l\u1edbn, mua trang thi\u1ebft b\u1ecb, thu\u00ea th\u01b0 k\u00ed v.v. “Tr\u00f2 b\u1ea3n ng\u00e3” n\u00e0y ngh\u0129a l\u00e0 chi ra \u00edt v\u1ed1n m\u00e0 h\u1ecd vay t\u1eeb cha m\u1eb9 v\u00e0 ng\u01b0\u1eddi th\u00e2n. \u0110\u00f3 l\u00e0 sai l\u1ea7m \u0111\u1ecbnh m\u1ec7nh v\u00e0 l\u00e0 l\u00ed do t\u1ea1i sao nhi\u1ec1u ng\u01b0\u1eddi c\u1ea1n v\u1ed1n c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00f4ng ti v\u00e0 th\u1ea5t b\u1ea1i. H\u1ecd KH\u00d4NG th\u1ea5t b\u1ea1i v\u00ec \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd. H\u1ecd KH\u00d4NG th\u1ea5t b\u1ea1i v\u00ec tri th\u1ee9c k\u0129 thu\u1eadt c\u1ee7a h\u1ecd. H\u1ecd TH\u1ea4T B\u1ea0I v\u00ec h\u1ecd qu\u00e1 v\u1ed9i v\u00e0ng h\u00e0nh \u0111\u1ed9ng nh\u01b0 h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng. H\u1ecd TH\u1ea4T B\u1ea0I v\u00ec h\u1ecd h\u1ebft ti\u1ec1n.<\/p>\n

C\u00f4ng ti kh\u1edfi \u0111\u1ea7u c\u00f2n CH\u01afA l\u00e0 m\u1ed9t c\u00f4ng ti. N\u00f3 l\u00e0 t\u1ed5 ch\u1ee9c L\u00c2M TH\u1edcI c\u1ee7a v\u00e0i ng\u01b0\u1eddi. N\u00f3 CH\u01afA c\u00f3 kh\u00e1ch h\u00e0ng. N\u00f3 CH\u01afA l\u00e0m ra ti\u1ec1n. N\u00f3 \u0111\u00e3 ch\u01b0a l\u00e0m ra \u0111\u1ee7 ti\u1ec1n v\u00e0 PH\u1ea2I KH\u00d4NG h\u00e0nh \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u00f4ng ti \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1eefng ch\u1eafc. C\u00f4ng ti kh\u1edfi \u0111\u1ea7u ch\u1ec9 l\u00e0 m\u1ed9t nh\u00f3m L\u00c2M TH\u1edcI nh\u1eefng ng\u01b0\u1eddi \u0111ang T\u00ccM KI\u1ebeM \u0111\u1ec3 t\u00ecm ra kinh doanh SINH L\u1edcI \u0110\u01af\u1ee2C, do \u0111\u00f3 n\u00f3 ph\u1ea3i tu\u00e2n theo C\u00c1C QUI T\u1eaeC KH\u00c1C, QUI TR\u00ccNH KH\u00c1C.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Startup part 1<\/p>\n

There is a notion that \u201cstartup\u201d is just a small business and \u201cEntrepreneur\u201d is just a \u201cfancy\u201d name for a small business owner. Small businesses such as grocery stores, restaurants, coffee shops, street food business etc all have owners who start their own business. They work hard and hire people, mostly family members. Some are barely profitable as these small businesses are NOT designed to grow. Their goal is simply to survive and support the family.\u00a0 These people have skills and little capital borrowing from relatives. They are not rich and only survive in the local market. Every country has millions of them. Of course, they can be called \u201centrepreneur\u201d as they seize opportunities and willing to take risks but their goal is only to feed their family, or create jobs for relatives.<\/p>\n

There is a different type of small business but focusing on technology with a goal to GROW big. The vision is to change the market, DISRUPT the market, and destroys the old business and position itself as the key player in the new market. For example, Apple, Microsoft, Yahoo, Google, Skype, Facebook, and Twitter etc. The difference between this type and other small family business is the \u201cEntrepreneurs\u201d want to make a difference in the world. Unlike other small family business, these people are not focus on \u201cfeeding a family\u201d or earn a living but rather GROW the company bigger and someday will become publicly traded company on the stock market and generate million or billion dollars.<\/p>\n

To do that, these entrepreneurs require capital to fund their business, and they attract investments from venture financial investors or venture capitalists. These Entrepreneurs have ideas, knowledge and skills, and they hire the best skilled people. Their vision is to SEARCH for a NEW and PROFITABLE way to do business. Once they start the business, they focus on GROW quickly, hire more people to capture the market, and they will need more capital to help them to expand into a fully functioning enterprise.<\/p>\n

The idea of starting small in high technology area then grow big is a dream of many technical people. Everybody wants to be another Steve Jobs or Bill Gates but few succeed because they DO NOT know how. There are many companies started but most failed because they make a fatal mistake: They acted like big company; they copied business of big company; they spent money like big company, and they gave themselves titles like big company. They did what the business schools teach them. They learned these rules in Business Administration textbooks or in the MBA programs. These are theories based on big company for the industrial age which DO NOT work in the Information age.<\/p>\n

Startup is NOT a big company yet but only \u201cTEMPORARY\u201d organization seeking customers and directions. The first common mistake that many Entrepreneurs make is give themselves tittle such as President of company, Chief Executive Officer (CEO) or Chief Operation Officer (COO) or Managers then begin to act like their company is already established. They rent big office, buy equipments, hire secretaries etc. This \u201cego-trip\u201d means spending the little capital that they borrow from parents or relatives. That is a fatal mistake and why so many run out of needed capital to build company and failed. They DO NOT fail because their ideas. They DO NOT fail because of their technical knowledge. They FAIL because they are too hurrying to act like they already succeed. They FAIL because they run out of money.<\/p>\n

Startup is NOT a company yet. It is a TEMPORARY organization of few people. It does NOT have customers yet. It does NOT making money yet. It has not making enough money yet and SHOULD NOT act like a well established company. Startup is only a TEMPORARY group of people SEEKING to find a PROFITABLE business therefore it must follow DIFFERENT RULES, DIFFERENT PROCESS.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3 \u00fd ni\u1ec7m r\u1eb1ng “c\u00f4ng ti kh\u1edfi nghi\u1ec7p” ch\u1ec9 l\u00e0 doanh nghi\u1ec7p nh\u1ecf v\u00e0 “nh\u00e0 doanh nghi\u1ec7p” ch\u1ec9 l\u00e0 c\u00e1i t\u00ean “\u01b0a th\u00edch” cho ng\u01b0\u1eddi … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-806","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=806"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/806\/revisions"}],"predecessor-version":[{"id":807,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/806\/revisions\/807"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}