{"id":794,"date":"2013-06-23T21:58:39","date_gmt":"2013-06-23T14:58:39","guid":{"rendered":"http:\/\/science-technology.vn\/?p=794"},"modified":"2013-06-23T21:58:39","modified_gmt":"2013-06-23T14:58:39","slug":"cong-thuc-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=794","title":{"rendered":"C\u00f4ng th\u1ee9c kh\u1edfi nghi\u1ec7p"},"content":{"rendered":"

C\u00f4ng ti kh\u1edfi nghi\u1ec7p bao gi\u1edd c\u0169ng c\u00f3 r\u1ee7i ro, m\u1ed7i n\u0103m h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi kh\u1edfi \u0111\u1ea7u c\u00f4ng ti nh\u01b0ng ch\u1ec9 \u00edt ng\u01b0\u1eddi th\u00e0nh c\u00f4ng. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 v\u1eabn c\u00f2n nh\u1edb v\u00e0o th\u00e1ng 3 n\u0103m 2000, sau hai n\u0103m t\u0103ng tr\u01b0\u1edfng v\u0169 b\u00e3o v\u1edbi h\u00e0ng tr\u0103m ngh\u00ecn c\u00f4ng ti kh\u1edfi nghi\u1ec7p mang t\u00ean \u201c<\/span>DOT.COM<\/a>\u201d \u0111\u1ed9t nhi\u00ean th\u1ecb tr\u01b0\u1eddng s\u1ee5p \u0111\u1ed5, ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p bi\u1ebfn m\u1ea5t v\u00e0 nhi\u1ec1u m\u01a1 \u01b0\u1edbc tan t\u00e0nh.<\/span><\/p>\n

M\u1ed9t kh\u1ea3o c\u1ee9u c\u1ee7a ch\u00ednh ph\u1ee7 th\u1ea5y r\u1eb1ng trong th\u1eddi gian \u0111\u00f3, h\u00e0ng ngh\u00ecn nh\u00e0 chuy\u00ean m\u00f4n doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 quen l\u00e0m vi\u1ec7c cho c\u00e1c c\u00f4ng ti l\u1edbn v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u1eefng ch\u1eafc \u0111\u00e3 b\u1ecf vi\u1ec7c l\u00e0m c\u1ee7a h\u1ecd \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u c\u00f4ng ti c\u00f4ng ngh\u1ec7. T\u1eeb th\u00e1ng 6\/1998 cho t\u1edbi th\u00e1ng 3\/2000 \u0111\u00e3 c\u00f3 s\u1ed1 ti\u1ec1n kh\u1ed5ng l\u1ed3 \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1eeb c\u00e1c t\u00e0i kho\u1ea3n \u0111\u1ea7u t\u01b0 truy\u1ec1n th\u1ed1ng v\u00e0o c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u1edf thung l\u0169ng Silicon, b\u1ecb c\u00e1m d\u1ed7 b\u1edfi nh\u1eefng h\u1ee9a h\u1eb9n c\u1ee7a c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p ra th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n Initial Stock Offering (IPO) m\u00e0 c\u00f3 th\u1ec3 l\u00e0m h\u00e0ng tri\u1ec7u hay h\u00e0ng t\u1ec9 \u0111\u00f4 la cho nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0. Tuy nhi\u00ean ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p ch\u01b0a bao gi\u1edd sinh l\u1eddi \u0111\u01b0\u1ee3c v\u00ec h\u1ecd \u0111\u00e3 d\u1ef1a tr\u00ean “mong \u0111\u1ee3i” h\u01a1n l\u00e0 n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh v\u1eefng ch\u1eafc. M\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1c nh\u00e0 doanh nghi\u1ec7p l\u00e0 thi\u1ebft l\u1eadp c\u00f4ng ti nhanh nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c r\u1ed3i b\u00e1n ch\u00fang cho nh\u00e0 \u0111\u1ea7u t\u01b0, kh\u00f4ng ai c\u00f3 k\u1ebf ho\u1ea1ch ki\u1ebfm ti\u1ec1n v\u00e0 t\u0103ng tr\u01b0\u1edfng. Nh\u1eefng nh\u00e0 doanh nghi\u1ec7p n\u00e0y v\u1edbi nh\u1eefng ch\u1ee9c danh to t\u00e1t nh\u01b0 CEO, CFO, v\u00e0 Ch\u1ee7 t\u1ecbch c\u1ee7a \u201cDOTCOM\u201d \u0111\u00e3 ti\u00eau ti\u1ec1n c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 thay v\u00ec l\u00e0m ti\u1ec1n cho h\u1ecd. Khi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u1eebng \u0111\u1ea7u t\u01b0 v\u00e0 r\u00fat ti\u1ec1n c\u1ee7a h\u1ecd ra, to\u00e0n th\u1ec3 th\u1ecb tr\u01b0\u1eddng DOTCOM s\u1ee5p \u0111\u1ed5.<\/p>\n

Nh\u1eefng nh\u00e0 doanh nghi\u1ec7p t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1i g\u00ec t\u1eeb nh\u1eefng b\u00e0i h\u1ecdc n\u00e0y? Th\u1ee9 nh\u1ea5t, b\u1ea1n kh\u00f4ng th\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti d\u1ef1a tr\u00ean \u201c\u00fd t\u01b0\u1edfng v\u00e0 \u01b0\u1edbc ao\u201d. B\u1ea1n c\u1ea7n b\u1eb1ng ch\u1ee9ng v\u1eefng ch\u1eafc \u0111\u1ec3 ki\u1ec3m nghi\u1ec7m \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n v\u1ec1 kh\u1edfi \u0111\u1ea7u c\u00f4ng ti. Th\u1ee9 hai, b\u1ea1n kh\u00f4ng th\u1ec3 t\u0103ng tr\u01b0\u1edfng c\u00f4ng ti m\u00e0 kh\u00f4ng sinh l\u1eddi; b\u1ea1n kh\u00f4ng th\u1ec3 l\u1ec7 thu\u1ed9c v\u00e0o ti\u1ec1n c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 m\u00e0 c\u00f4ng ti b\u1ea1n ph\u1ea3i l\u00e0m ra ti\u1ec1n. Th\u1ee9 ba, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti v\u00e0 hi v\u1ecdng l\u00e0m ra h\u00e0ng tri\u1ec7u \u0111\u00f4 la trong m\u1ed9t th\u1eddi gian ng\u1eafn; \u0111i\u1ec1u \u0111\u00f3 c\u1ea7n th\u1eddi gian \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng cho n\u00ean b\u1ea1n ph\u1ea3i h\u1ecdc ki\u00ean nh\u1eabn. Kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti l\u00e0 kh\u00f3, l\u00e0m ra l\u1ee3i nhu\u1eadn l\u00e0 kh\u00f3 h\u01a1n v\u00e0 t\u0103ng tr\u01b0\u1edfng n\u00f3 th\u00e0nh m\u1ed9t doanh nghi\u1ec7p l\u00e0 r\u1ea5t kh\u00f3. B\u1ea1n c\u1ea7n ai \u0111\u00f3 h\u01b0\u1edbng d\u1eabn b\u1ea1n tr\u00ean con \u0111\u01b0\u1eddng. Kh\u00f4ng may, kh\u1edfi nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 k\u0129 n\u0103ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c d\u1ea1y trong tr\u01b0\u1eddng, cho d\u00f9 nhi\u1ec1u tr\u01b0\u1eddng kinh doanh \u0111ang d\u1ea1y \u0111i\u1ec1u \u0111\u00f3. L\u00e0m sao b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c ai \u0111\u00f3 c\u00f3 kinh nghi\u1ec7m \u0111\u1ec3 d\u1ea1y k\u0129 n\u0103ng n\u00e0y? B\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng \u1edf \u0111\u00e2u \u0111\u1ec3 chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a h\u1ecd? Nh\u1eefng ng\u01b0\u1eddi nh\u01b0 Steve Jobs, Bill Gates, v\u00e0 Sergey Brin \u0111\u00e3 c\u00f3 v\u00e0i b\u00e0i n\u00f3i nh\u01b0ng ch\u01b0a bao gi\u1edd vi\u1ebft s\u00e1ch gi\u00e1o khoa.<\/p>\n

V\u1edbi nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p th\u1ebf b\u1ecb th\u1ea5t b\u1ea1i, m\u1ed9t kh\u1ea3o c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a \u0111\u1ea1i h\u1ecdc King \u1edf London \u0111\u00e3 g\u1ee3i \u00fd r\u1eb1ng: \u201cKh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0 trong m\u00e1u, li\u00ean quan nhi\u1ec1u t\u1edbi gen h\u01a1n l\u00e0 l\u1edbp h\u1ecdc.\u201d T\u00e1c gi\u1ea3 k\u1ebft lu\u1eadn: Nh\u00e0 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng nh\u01b0 Gates hay Jobs ch\u01b0a bao gi\u1edd h\u1ecdc xong tr\u01b0\u1eddng, ch\u01b0a bao gi\u1edd theo l\u1edbp kinh doanh n\u00e0o. Nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p c\u00f3 b\u1eb1ng c\u1ea5p chuy\u00ean s\u00e2u trong kinh doanh v\u00e0 t\u00e0i ch\u00ednh nh\u01b0ng v\u1eabn th\u1ea5t b\u1ea1i. Kh\u00f4ng ai c\u00f3 th\u1ec3 d\u1ea1y ch\u1ee7 \u0111\u1ec1 n\u00e0y b\u1edfi v\u00ec kh\u1edfi nghi\u1ec7p KH\u00d4NG ph\u1ea3i l\u00e0 khoa h\u1ecdc m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt.\u201d Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean l\u00e0 nhi\u1ec1u tr\u01b0\u1eddng kinh doanh l\u1eadp t\u1ee9c \u201cl\u00e0m v\u00f4 hi\u1ec7u l\u1ef1c\u201d quan ni\u1ec7m n\u00e0y. M\u1ed9t gi\u00e1o s\u01b0 kinh doanh vi\u1ebft: \u201cN\u1ebfu n\u00f3 l\u00e0 t\u1eeb trong gen, t\u00f4i mu\u1ed1n bi\u1ebft \u0111\u00f3 l\u00e0 gen g\u00ec? Ch\u00fang ta c\u00f3 th\u1ec3 l\u1ea5y m\u1eabu gen c\u1ee7a Steve Jobs hay Bill Gates v\u00e0 ch\u1ee9ng minh r\u1eb1ng ch\u00fang l\u00e0 kh\u00e1c v\u1edbi ng\u01b0\u1eddi kh\u00e1c. C\u00e1ch nh\u00ecn n\u00e0y l\u00e0 sai ho\u00e0n to\u00e0n.\u201d<\/p>\n

Ng\u00e0y nay nhi\u1ec1u tr\u01b0\u1eddng kinh doanh v\u1eabn \u0111ang d\u1ea1y kh\u1edfi nghi\u1ec7p d\u1ef1a tr\u00ean l\u00ed thuy\u1ebft kinh doanh truy\u1ec1n th\u1ed1ng. Sinh vi\u00ean h\u1ecdc c\u00e1c l\u00ed thuy\u1ebft kinh t\u1ebf v\u0129 m\u00f4 v\u00e0 vi m\u00f4, t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n, ti\u1ebfp th\u1ecb, k\u0129 thu\u1eadt qu\u1ea3n l\u00ed, lu\u1eadt kinh doanh v\u00e0 m\u1ed9t hay hai m\u00f4n v\u1ec1 kh\u1edfi nghi\u1ec7p n\u01a1i sinh vi\u00ean tin r\u1eb1ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t \u00fd t\u01b0\u1edfng, kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti, ki\u1ebfm ti\u1ec1n t\u1eeb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m, b\u00e1n s\u1ea3n ph\u1ea9m, v\u00e0 l\u00e0m ra nhi\u1ec1u ti\u1ec1n. T\u1ea5t nhi\u00ean m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft “chuy\u1ec7n c\u1ed5 t\u00edch” c\u1ed5 \u0111i\u1ec3n v\u1ec1 sinh vi\u00ean \u0111\u1ea1i h\u1ecdc ng\u1ed3i trong th\u01b0 vi\u1ec7n ph\u00e1t minh \u00fd t\u01b0\u1edfng m\u1edbi cho m\u1ed9t c\u00f4ng ngh\u1ec7. H\u1ecd r\u1eddi kh\u1ecfi tr\u01b0\u1eddng, kh\u1edfi \u0111\u1ea7u c\u00f4ng ti t\u1eeb s\u1ed1 ti\u1ec1n nh\u1ecf vay t\u1eeb b\u1ea1n b\u00e8. Th\u00e0nh c\u00f4ng s\u1edbm c\u1ee7a h\u1ecd cho ph\u00e9p h\u1ecd h\u1ecd c\u00f3 th\u00eam ti\u1ec1n t\u1eeb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0; t\u1ea1o ra s\u1ea3n ph\u1ea9m k\u00ec di\u1ec7u v\u00e0 \u0111em n\u00f3 v\u00e0o th\u1ecb tr\u01b0\u1eddng. H\u1ecd t\u0103ng tr\u01b0\u1edfng c\u00f4ng ti, thu\u00ea b\u1ea1n b\u00e8 v\u00e0 ph\u00e1t h\u00e0nh c\u1ed5 ph\u1ea7n. C\u1ed5 ph\u1ea7n c\u1ee7a h\u1ecd c\u1ee9 t\u0103ng l\u00ean v\u00e0 r\u1ed3i m\u1ecdi ng\u01b0\u1eddi tr\u1edf th\u00e0nh tri\u1ec7u ph\u00fa v\u00e0 t\u1ec9 ph\u00fa. \u201cChuy\u1ec7n c\u1ed5 t\u00edch\u201d n\u00e0y \u0111\u01b0\u1ee3c k\u1ec3 cho sinh vi\u00ean \u1edf m\u1ecdi n\u01a1i v\u00e0 h\u1ecd th\u00edch \u0111i\u1ec1u \u0111\u00f3. Kh\u00f4ng ai ki\u1ec3m l\u1ea1i logic v\u00e0 kh\u00f4ng ai h\u1ecfi n\u1ebfu s\u1ef1 vi\u1ec7c \u0111\u01a1n gi\u1ea3n th\u1ebf th\u00ec sao ch\u1ec9 v\u00e0i ng\u01b0\u1eddi m\u1edbi th\u00e0nh c\u00f4ng? Sao ch\u1ec9 c\u00f3 m\u1ed9t Bill Gates v\u00e0 kh\u00f4ng c\u00f3 h\u00e0ng tr\u0103m hay h\u00e0ng ngh\u00ecn?<\/p>\n

C\u00f3 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 t\u00f4i \u0111\u00e3 t\u1ef1 h\u1ecfi m\u00ecnh: N\u1ebfu \u00fd t\u01b0\u1edfng c\u1ee7a c\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 c\u00f4ng ngh\u1ec7 th\u00ec t\u1ea1i sao n\u00f3 kh\u00f4ng t\u1edbi t\u1eeb tr\u01b0\u1eddng kinh doanh? Sinh vi\u00ean kinh doanh v\u1edbi tri th\u1ee9c trong kinh t\u1ebf v\u00e0 t\u00e0i ch\u00ednh bi\u1ebft g\u00ec v\u1ec1 c\u00f4ng ngh\u1ec7? C\u00f3 xung \u0111\u1ed9t gi\u1eefa \u0111\u00e0o t\u1ea1o qu\u1ea3n l\u00ed truy\u1ec1n th\u1ed1ng \u0111\u1ec3 tr\u00e1nh r\u1ee7i ro v\u00e0 \u0111\u00e0o t\u1ea1o kh\u1edfi nghi\u1ec7p \u0111i\u1ec1u y\u00eau c\u1ea7u nh\u1eadn r\u1ee7i ro kh\u00f4ng? Thay v\u00ec th\u1ebf c\u00f4ng ti kh\u1edfi nghi\u1ec7p v\u00e0 vi\u1ec7c kh\u1edfi nghi\u1ec7p c\u00f3 n\u00ean \u0111\u01b0\u1ee3c d\u1ea1y trong tr\u01b0\u1eddng khoa h\u1ecdc, c\u00f4ng ngh\u1ec7 v\u00e0 k\u0129 ngh\u1ec7 kh\u00f4ng? C\u00e1i g\u00ec l\u00e0m cho m\u1ed9t sinh vi\u00ean n\u1ed5i l\u00ean v\u1edbi k\u0129 n\u0103ng trong m\u00e1y t\u00ednh v\u00e0 \u0111i\u1ec7n t\u1eed bi\u1ebft v\u1ec1 doanh nghi\u1ec7p? C\u00e1i g\u00ec l\u00e0m cho sinh vi\u00ean m\u00e1y t\u00ednh c\u00f3 k\u0129 n\u0103ng l\u1eadp tr\u00ecnh v\u00e0 tri th\u1ee9c thu\u1eadt to\u00e1n bi\u1ebft v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng?<\/p>\n

C\u00e1c gi\u00e1o tr\u00ecnh kinh doanh \u0111\u00e3 \u0111\u01b0a ra c\u1ea3 b\u1ed9 c\u00e1c l\u00ed thuy\u1ebft v\u00e0 qui tr\u00ecnh cho qu\u1ea3n l\u00ed c\u00f4ng ti v\u00e0 \u0111\u1ea7u t\u01b0. Ch\u00fang \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng nh\u01b0ng khi \u0111i t\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 ph\u00e1t ki\u1ebfn, ch\u00fang th\u00e0nh ra kh\u00f4ng bi\u1ebft g\u00ec c\u1ea3. C\u00e1c gi\u00e1o tr\u00ecnh k\u0129 ngh\u1ec7 v\u00e0 khoa h\u1ecdc m\u00e1y t\u00ednh c\u0169ng \u0111\u00e3 \u0111\u01b0a ra t\u1eadp c\u00e1c l\u00ed thuy\u1ebft v\u00e0 qui tr\u00ecnh \u0111\u1ec3 ph\u00e1t tri\u1ec3n ph\u00e1t ki\u1ebfn v\u00e0 c\u00f4ng ngh\u1ec7. Ch\u00fang \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng nh\u01b0ng khi \u0111i t\u1edbi quan h\u1ec7 kh\u00e1ch h\u00e0ng hay lu\u1ed3ng thu nh\u1eadp, ch\u00fang c\u0169ng ch\u1eb3ng bi\u1ebft g\u00ec c\u1ea3. Ch\u00fang ta \u0111ang \u1edf b\u00ecnh minh c\u1ee7a th\u1ebf k\u1ec9 m\u1edbi; ch\u00fang ta c\u1ea7n m\u1ed9t gi\u00e1o tr\u00ecnh m\u1edbi \u0111\u1ec3 gi\u00fap ch\u00fang ta th\u1ecbnh v\u01b0\u1ee3ng trong th\u00e1ch th\u1ee9c n\u00e0y. T\u00f4i tin kh\u1edfi nghi\u1ec7p n\u00ean \u0111\u01b0\u1ee3c d\u1ea1y nh\u01b0 m\u1ed9t l\u0129nh v\u1ef1c m\u1edbi \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi vi\u1ec7c t\u00edch h\u1ee3p Doanh nghi\u1ec7p v\u00e0 C\u00f4ng ngh\u1ec7 (CNTT, sinh h\u1ecdc v\u00e0 na n\u00f4). C\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p n\u00ean \u0111\u01b0\u1ee3c d\u1ea1y d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng ph\u00e1t ki\u1ebfn \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1 nh\u01b0ng tu\u00e2n theo qui tr\u00ecnh doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang \u0111\u1ea1t t\u1edbi m\u1ee5c \u0111\u00edch sinh l\u1eddi \u0111\u01b0\u1ee3c v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u00e0nh doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0 nh\u00e0 doanh nghi\u1ec7p, b\u1ea1n ph\u1ea3i b\u1eaft \u0111\u1ea7u v\u1edbi n\u1ec1n t\u1ea3ng trong khoa h\u1ecdc, c\u00f4ng ngh\u1ec7, k\u0129 ngh\u1ec7 v\u00e0 to\u00e1n h\u1ecdc (STEM) v\u00e0 tu\u00e2n theo \u201cqui tr\u00ecnh doanh nghi\u1ec7p \u0111\u1ed9ng” \u0111\u1ec3 \u0111\u1ea3m th\u1ea3o th\u00e0nh c\u00f4ng v\u00e0 \u0111\u00f3 l\u00e0 c\u00f4ng th\u1ee9c kh\u1edfi nghi\u1ec7p.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Entrepreneurship formula<\/p>\n

Startup is always risky, each year thousands of people start company but only few succeed. People may remember in March 2000, after two years of tremendous growth with hundred thousand startups called \u201cDOT.COM<\/a>\u201d suddenly the market crashed, most startups disappeared and many dreams were shattered.<\/p>\n

A government study found that during that time, thousand of business professionals who used to work for big and well established companies left their jobs to start technology companies. From June 1998 until March 2000 there was huge number of money transferred from traditional investment accounts to startups in Silicon Valley, lured by the promises of startups Initial Stock Offering (IPO) that could make million or billion dollars for investors. However most startups were never profitable because they were based on \u201cExpectations\u201d rather a solid financial foundation. Entrepreneurs\u2019 goals were to set up company as fast as possible then sell them to investors, no one has any plan to earn money and grow. These entrepreneurs with big tittles like CEO, CFO, and President of \u201cDOTCOM\u201d spent investors\u2019 money rather than made money for them. When investors stopped invest and pulled their money out, the whole DOTCOM market crashed.<\/p>\n

What can future entrepreneurs learned from this lesson? First, you cannot start a company based on \u201cideas and wishes\u201d. You need solid evidence to validate your idea of starting a business. Second, you cannot grow the company without being profitable; you cannot depend on investors\u2019 money but your company must make money. Third, you cannot start a company and hope to make million dollars within a short time; it needs time to grow so you must learn to be patience. To start a company is difficult, to make profit is more difficult and grow it into an enterprise is very difficult. You need someone to guide you along the way. Unfortunately, entrepreneurship is not a skill that can easily be taught in school, even many business schools are teaching it. How do you find someone with experience to teach this skill? Where do you get successful entrepreneurs to share their experience? People like Steve Jobs, Bill Gates, and Sergey Brin gave few speeches but never wrote textbooks.<\/p>\n

With so many startup failures, a recent study by King’s College in London has suggested that: \u201cEntrepreneurship may be in the blood, more to do with genes than classroom teaching.\u201d The author concluded: Successful entrepreneurs like Gates or Jobs never finish school, never take a business class. Many entrepreneurs had advanced degrees in business and finance but still failed. No one can teach this subject because entrepreneurship is NOT a science but an art.\u201d Not surprisingly many business schools immediately \u201cinvalidated\u201d this notion. A business professor wrote: \u201cIf it is in the genes, I like to know what gene? Can we get a sample of Steve Jobs or Bill Gates genes and prove that they are different from other people. This view is completely wrong.\u201d<\/p>\n

Today many business schools are still teaching entrepreneurship based on traditional business theories. Students learned macro and micro economic theories, finance, accounting, marketing, management techniques, business laws and a course or two in entrepreneurship where students believe that it is possible to develop an idea, start a company, get money from investors, build a product, sell the product, and make a lot of money. Of course everybody know the classic \u201cfairy tale\u201d about college students sitting in the library invent new idea for a technology. They quit school, start the company from little money borrow from friends. Their early success allows them to get additional money from investors; create wonderful product and bring it to the market. They grow the company, hire their friends and issue stocks. Their stocks go up and up then everybody became millionaires and billionaires. This \u201cfairy tale\u201d is told to students everywhere and they love it. No one checks the logic and no one asks if it is so simple then why only few succeed? Why there is only one Bill Gates and not hundreds or thousands?<\/p>\n

There are questions that I have asked myself: If startup idea is a technology then why does it come from business school? What does a business student with knowledge in economics and finance know about technology? Is there a conflict between traditional management training to avoid risks and entrepreneurship training which require risk taking? Should startups and entrepreneurship be taught in science, technology and engineering school instead? What does an engineering student with skills in computer and electronics know about business? What does a computer science student with programming skills and knowledge of algorithms know about marketing and sales?<\/p>\n

Business curriculum has proven set of theories and processes for managing companies and investing. They have been very successful but when it comes to technology and innovation, they are clueless. Engineering and computer science curriculum also have proven set of theories and processes for develop innovation and technology. They have been very successful but when it comes to customer relationship or revenue streams, they are also clueless. We are at the dawn of a new century; we need a new curriculum to help us thrive in this challenge. I believe entrepreneurship should be taught as a new field created by the integration of Business and Technology (IT, Bio and Nano). Startups should be taught based on innovation idea to develop disruptive technology but follows a business process to ensure that they achieve profitable goals and grow into an enterprise. If you want to be an entrepreneur, you must start with a foundation in Science, Technology, Engineering and Math (STEM) and follow a \u201cdynamic business process\u201d to ensure success and that is the entrepreneurship formula.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ti kh\u1edfi nghi\u1ec7p bao gi\u1edd c\u0169ng c\u00f3 r\u1ee7i ro, m\u1ed7i n\u0103m h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi kh\u1edfi \u0111\u1ea7u c\u00f4ng ti nh\u01b0ng ch\u1ec9 \u00edt ng\u01b0\u1eddi th\u00e0nh c\u00f4ng. … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-794","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=794"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/794\/revisions"}],"predecessor-version":[{"id":795,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/794\/revisions\/795"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}