{"id":786,"date":"2013-06-23T21:53:58","date_gmt":"2013-06-23T14:53:58","guid":{"rendered":"http:\/\/science-technology.vn\/?p=786"},"modified":"2013-06-23T21:53:58","modified_gmt":"2013-06-23T14:53:58","slug":"lam-sao-la-nha-doanh-nghiep-thanh-cong","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=786","title":{"rendered":"L\u00e0m sao l\u00e0 nh\u00e0 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng?"},"content":{"rendered":"

Nh\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng kh\u1edfi \u0111\u1ea7u c\u00f4ng ti t\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng. H\u1ecd tin r\u1eb1ng \u00fd t\u01b0\u1edfng d\u1ef1a tr\u00ean tri th\u1ee9c c\u1ee7a h\u1ecd l\u00e0 \u0111\u1ee7. \u00dd t\u01b0\u1edfng ch\u1ec9 t\u1ed1t khi n\u00f3 t\u1ea1o ra gi\u00e1 tr\u1ecb. Gi\u00e1 tr\u1ecb l\u00e0 \u0111i\u1ec1u kh\u00e1ch h\u00e0ng tin, KH\u00d4NG ph\u1ea3i l\u00e0 \u0111i\u1ec1u nh\u00e0 doanh nghi\u1ec7p ngh\u0129. Gi\u00e1 tr\u1ecb l\u00e0 l\u00ed do t\u1ea1i sao kh\u00e1ch h\u00e0ng s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n cho n\u00f3. Gi\u00e1 tr\u1ecb l\u00e0 l\u00ed do t\u1ea1i sao kh\u00e1ch h\u00e0ng mua t\u1eeb b\u1ea1n ch\u1ee9 kh\u00f4ng t\u1eeb ai \u0111\u00f3 kh\u00e1c. Gi\u00e1 tr\u1ecb l\u00e0 gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u1ef1 m\u00ecnh gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c. V\u1ec1 c\u0103n b\u1ea3n, gi\u00e1 tr\u1ecb l\u00e0 \u00edch l\u1ee3i m\u00e0 c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Ng\u00e0y nay gi\u00e1 tr\u1ecb l\u00e0 v\u1ec1 c\u00e1ch d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 l\u00e0m l\u1ee3i cho kh\u00e1ch h\u00e0ng, x\u00e3 h\u1ed9i v\u00e0 nh\u00e2n lo\u1ea1i. N\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c thay th\u1ebf c\u00e1ch l\u00e0m kinh doanh l\u1ea1c h\u1eadu v\u00e0 l\u1ed7i th\u1eddi b\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c m\u1edbi v\u00e0 ph\u00e1t ki\u1ebfn. Ch\u1eb3ng h\u1ea1n, v\u1edbi iPod v\u00e0 iTunes, Apple \u0111\u00e3 t\u1ea1o ra c\u00e1ch th\u1ee9c ph\u00e1t ki\u1ebfn l\u00e0m bi\u1ebfn \u0111\u1ed5i c\u00f4ng ti m\u00e1y t\u00ednh th\u00e0nh l\u1ef1c chi ph\u1ed1i trong c\u00f4ng nghi\u1ec7p \u00e2m nh\u1ea1c. V\u1edbi iPhone v\u00e0 App store, Apple \u0111\u00e3 t\u1ea1o ra c\u00e1ch l\u00e0m m\u1edbi l\u00e0m bi\u1ebfn \u0111\u1ed5i c\u00f4ng ti m\u00e1y t\u00ednh th\u00e0nh l\u1ef1c chi ph\u1ed1i c\u00f4ng nghi\u1ec7p vi\u1ec5n th\u00f4ng.<\/p>\n

M\u1ed9t \u00fd t\u01b0\u1edfng l\u00e0 m\u1ed9t quan ni\u1ec7m c\u00e1 nh\u00e2n m\u00e0 b\u1ea1n c\u00f3 trong \u0111\u1ea7u b\u1ea1n. N\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00e0nh ph\u00e1t bi\u1ec3u vi\u1ec5n ki\u1ebfn c\u00f3 chi ti\u1ebft v\u1ec1 c\u00e1ch \u0111em gi\u00e1 tr\u1ecb t\u1edbi cho kh\u00e1ch h\u00e0ng. L\u00e0m sao b\u1ea1n t\u1ea1o ra gi\u00e1 tr\u1ecb trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh cao? B\u1ea1n kh\u00f4ng th\u1ec3 \u0111i theo qui tr\u00ecnh hi\u1ec7n c\u00f3 v\u00ec trong m\u1ecdi th\u1ecb tr\u01b0\u1eddng, c\u00f3 nh\u1eefng c\u00f4ng ti \u0111\u00e3 c\u00f3 uy t\u00edn. B\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi t\u1edbi v\u00e0 kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi h\u1ecd ch\u1eebng n\u00e0o b\u1ea1n c\u00f2n ch\u01b0a c\u00f3 c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 h\u1ecd kh\u00f4ng c\u00f3. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111\u1ec1u b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00f4ng ngh\u1ec7. Ch\u1eb3ng h\u1ea1n, Jeff Bezos mu\u1ed1n b\u00e1n s\u00e1ch nh\u01b0ng \u00f4ng \u1ea5y bi\u1ebft r\u1eb1ng \u00f4ng \u1ea5y kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c c\u1eeda h\u00e0ng s\u00e1ch c\u00f3 uy t\u00edn. \u1ede M\u0129 c\u00f3 n\u0103m c\u00f4ng ti kh\u1ed5ng l\u1ed3 ki\u1ec3m so\u00e1t v\u00e0i ngh\u00ecn hi\u1ec7u s\u00e1ch. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 \u0111i v\u00e0o trong kinh doanh s\u00e1ch l\u00e0 d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9t ph\u00e1 l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 l\u00e0 ng\u1eaft qu\u00e3ng th\u1ecb tr\u01b0\u1eddng, l\u00e0m n\u1ea3y sinh vi\u1ec7c thay th\u1ebf hay l\u00e0m gi\u00e1n \u0111o\u1ea1n m\u1ed9t kinh doanh. \u0110\u1ed9t ph\u00e1 l\u00e0m thay \u0111\u1ed5i doanh nghi\u1ec7p c\u00f3 uy t\u00edn theo c\u00e1ch m\u00e0 n\u00f3 kh\u00f4ng ng\u1edd t\u1edbi. Jeff Bezos d\u00f9ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 b\u00e1n s\u00e1ch tr\u1ef1c tuy\u1ebfn. Trong v\u00f2ng m\u01b0\u1eddi n\u0103m, \u00f4ng \u1ea5y \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng Amazon, doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn th\u00e0nh c\u00f4ng ti kh\u1ed5ng l\u1ed3, ph\u00e1 hu\u1ef7 h\u1ea7u h\u1ebft c\u00e1c hi\u1ec7u s\u00e1ch v\u00e0 \u0111\u1ea9y b\u1ed1n trong n\u0103m c\u00f4ng ti s\u00e1ch kh\u1ed5ng l\u1ed3 ra kh\u1ecfi kinh doanh.<\/p>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng, nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i d\u00f9ng ph\u00e1t ki\u1ebfn c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng m\u1edbi hay \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng c\u0169. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao ng\u00e0y nay h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 doanh nghi\u1ec7p \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u1ecdc trong l\u0129nh v\u1ef1c STEM (khoa h\u1ecdc, c\u00f4ng ngh\u1ec7, k\u0129 ngh\u1ec7, v\u00e0 to\u00e1n h\u1ecdc). L\u1ecbch s\u1eed nh\u00e2n lo\u1ea1i \u0111\u1ea7y nh\u1eefng \u0111\u1ed9t ph\u00e1 c\u00f4ng ngh\u1ec7. Ch\u1eb3ng h\u1ea1n: V\u00e0o th\u1ebf k\u1ec9 m\u01b0\u1eddi l\u0103m, Johannes Gutenberg \u0111\u00e3 ph\u00e1t minh ra m\u00e1y in v\u00e0 ho\u00e0n to\u00e0n l\u00e0m thay \u0111\u1ed5i ch\u00e2u \u00c2u. Tr\u01b0\u1edbc \u0111\u00f3, m\u1ecdi th\u1ee9 ph\u1ea3i \u0111\u01b0\u1ee3c sao ch\u00e9p b\u1eb1ng tay v\u00e0 \u0111i\u1ec1u \u0111\u00f3 l\u00e0 t\u1ed1n k\u00e9m. Ch\u1ec9 ng\u01b0\u1eddi r\u1ea5t gi\u1ea7u m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecdc s\u00e1ch; ch\u1ec9 qu\u00ed t\u1ed9c m\u1edbi c\u00f3 th\u1ec3 truy nh\u1eadp \u0111\u01b0\u1ee3c v\u00e0o tri th\u1ee9c. V\u1edbi s\u00e1ch in, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ecdc v\u00e0 h\u1ecdc nh\u1eefng \u0111i\u1ec1u m\u1edbi. Khi tri th\u1ee9c lan to\u1ea3, ch\u00e2u \u00c2u nhanh ch\u00f3ng chuy\u1ec3n t\u1eeb x\u00e3 h\u1ed9i n\u00f4ng nghi\u1ec7p sang x\u00e3 h\u1ed9i c\u00f4ng nghi\u1ec7p. C\u00f9ng \u0111i\u1ec1u \u0111\u00f3 \u0111ang x\u1ea3y ra ng\u00e0y nay v\u1edbi Internet v\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, li\u00ean l\u1ea1c l\u00e0 \u0111\u1eaft, \u0111\u1eb7c bi\u1ec7t g\u1ecdi \u0111i\u1ec7n tho\u1ea1i \u0111\u01b0\u1eddng d\u00e0i. Vi\u1ec5n th\u00f4ng b\u1ecb ki\u1ec3m so\u00e1t b\u1edfi v\u00e0i c\u00f4ng ti kh\u1ed5ng l\u1ed3 m\u00e3i cho t\u1edbi khi m\u1ed9t c\u00f4ng ti nh\u1ecf t\u00ean l\u00e0 Skype t\u1ea1o ra gi\u00e1 tr\u1ecb ph\u00e1t ki\u1ebfn m\u1edbi: g\u1ecdi \u0111\u01b0\u1eddng d\u00e0i gi\u00e1 r\u1ebb v\u00e0 g\u1ecdi kh\u00f4ng m\u1ea5t ti\u1ec1n t\u1eeb Skype t\u1edbi Skype. Ng\u00e0y nay Skype l\u00e0 c\u00f4ng ti vi\u1ec5n th\u00f4ng \u0111\u01b0\u1eddng d\u00e0i l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. \u0110i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra cho c\u00e1c c\u00f4ng ti vi\u1ec5n th\u00f4ng kh\u00e1c? Ph\u1ea7n l\u1edbn trong h\u1ecd \u0111\u00e3 ra kh\u1ecfi kinh doanh v\u00ec qui tr\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng c\u1ee7a h\u1ecd \u0111\u00e3 b\u1ecb ph\u00e1 v\u1ee1 v\u00e0 ph\u00e1 hu\u1ef7.<\/p>\n

L\u00e0m sao nh\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t minh, thi\u1ebft k\u1ebf, v\u00e0 \u0111\u1ed9t ph\u00e1 c\u00e1ch l\u00e0m kinh doanh c\u0169 v\u00e0 \u0111\u01b0a c\u00f4ng ti kh\u1edfi nghi\u1ec7p th\u00e0nh doanh nghi\u1ec7p m\u1ea1nh? L\u00e0m sao c\u00f4ng ti kh\u1edfi nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 th\u00e1ch th\u1ee9c c\u00e1c c\u00f4ng ti l\u1edbn v\u00e0 r\u1ea5t c\u00f3 uy t\u00edn? L\u00e0m sao nh\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng vi\u1ec5n ki\u1ebfn c\u1ee7a h\u1ecd th\u00e0nh doanh nghi\u1ec7p th\u00e0nh c\u00f4ng? \u0110i\u1ec1u \u0111\u00f3 t\u1ea5t c\u1ea3 \u0111\u1ec1u b\u1eaft \u0111\u1ea7u v\u1edbi tri th\u1ee9c c\u00f4ng ngh\u1ec7. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao STEM \u0111\u01b0\u1ee3c coi nh\u01b0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng lai, m\u1ecdi doanh nghi\u1ec7p t\u01b0\u01a1ng lai, v\u00e0 d\u1eabn l\u00e1i then ch\u1ed1t c\u1ee7a m\u1ecdi t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf.<\/p>\n

Khi c\u00f4ng ti kh\u1edfi nghi\u1ec7p tr\u1ea3i qua ti\u1ebfn tr\u00ecnh c\u1ee7a n\u00f3 t\u1eeb c\u00f4ng ti nh\u1ecf t\u1edbi doanh nghi\u1ec7p l\u1edbn, t\u1eebng b\u01b0\u1edbc \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c ki\u1ec3m nghi\u1ec7m. Khi n\u00f3 \u0111i t\u1eeb ga ra n\u01a1i \u00fd t\u01b0\u1edfng v\u00e0 vi\u1ec5n ki\u1ebfn \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, n\u00f3 c\u1ea7n d\u00f9ng c\u00f4ng ngh\u1ec7 nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c. Trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u c\u1ea1nh tranh n\u00e0y, t\u1ed1c \u0111\u1ed9 l\u00e0 qui t\u1eafc. N\u1ebfu b\u1ea1n \u0111i ch\u1eadm, b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. Do \u0111\u00f3, c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 l\u00e0 l\u1ef1c c\u1ea1nh tranh m\u00e0 c\u00f3 th\u1ec3 \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng khi n\u00f3 \u0111i t\u1eeb th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng sang th\u1ecb tr\u01b0\u1eddng qu\u1ed1c gia v\u00e0 to\u00e0n c\u1ea7u. Khi c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111i t\u1eeb th\u1ecb tr\u01b0\u1eddng n\u00e0y sang th\u1ecb tr\u01b0\u1eddng ti\u1ebfp, n\u00f3 s\u1ebd \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi to\u00e0n th\u1ec3 nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u00e0 th\u00e1ch th\u1ee9c m\u1edbi. M\u1ed7i m\u1ed9t trong ch\u00fang s\u1ebd l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp m\u1edbi. Nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i h\u1ecdc nhanh ch\u00f3ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch h\u1ecd l\u00e0m kinh doanh \u0111\u1ec3 s\u1ed1ng c\u00f2n v\u00e0 ti\u1ebfn l\u00ean tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd.<\/p>\n

Nh\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng kh\u1edfi \u0111\u1ea7u c\u00f4ng ti d\u1ef1a tr\u00ean tri th\u1ee9c c\u1ee7a h\u1ecd. Nh\u01b0ng BI\u1ebeT l\u00e0 KH\u00d4NG \u0111\u1ee7. H\u1ecd c\u0169ng ph\u1ea3i H\u1eccC nh\u1eefng \u0111i\u1ec1u m\u1edbi khi h\u1ecd \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi th\u00e1ch th\u1ee9c. Kh\u00f4ng h\u1ecdc \u0111i\u1ec1u m\u1edbi, kh\u00f4ng c\u00f3 t\u00e2m tr\u00ed c\u1edfi m\u1edf, v\u1edbi th\u00e1i \u0111\u1ed9 \u201ct\u1ef1 tho\u1ea3 m\u00e3n\u201d r\u1eb1ng h\u1ecd bi\u1ebft r\u1ed3i, h\u1ecd s\u1ebd th\u1ea5t b\u1ea1i. Nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng c\u0169ng th\u1ea5t b\u1ea1i v\u00ec h\u1ecd KH\u00d4NG TH\u1ec2 H\u1eccC \u0111\u01b0\u1ee3c \u0111i\u1ec1u m\u1edbi. Tri th\u1ee9c c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i nhanh ch\u00f3ng, \u0111i\u1ec1u b\u1ea1n bi\u1ebft h\u00f4m nay c\u00f3 th\u1ec3 l\u1ed7i th\u1eddi ng\u00e0y mai. B\u1ea1n kh\u00f4ng th\u1ec3 d\u1ef1a v\u00e0o \u0111i\u1ec1u b\u1ea1n bi\u1ebft \u0111\u1ec3 s\u1ed1ng c\u00f2n trong th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i nhanh n\u00e0y. Nh\u01b0 t\u00f4i \u0111\u00e3 nh\u1eafc t\u1edbi tr\u01b0\u1edbc \u0111\u00e2y, nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111i theo “qui tr\u00ecnh \u0111\u1ed9ng.” C\u00f4ng ti kh\u1edfi nghi\u1ec7p ch\u1ec9 l\u00e0 t\u1ed5 ch\u1ee9c l\u00e2m th\u1eddi m\u00e0 v\u1eabn c\u00f2n \u0111ang t\u00ecm th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. N\u00f3 s\u1ebd ti\u1ebfn ho\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh v\u1edbi m\u00f4i tr\u01b0\u1eddng m\u1edbi v\u00e0 th\u00e1ch th\u1ee9c m\u1edbi. Do \u0111\u00f3 nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i ti\u1ebfp t\u1ee5c h\u1ecdc v\u00e0 l\u00e0 NG\u01af\u1edcI H\u1eccC C\u1ea2 \u0110\u1edcI.<\/p>\n

N\u1ebfu Steve Jobs m\u00e0 kh\u00f4ng li\u00ean t\u1ee5c h\u1ecdc \u0111i\u1ec1u m\u1edbi, Apple kh\u00f4ng bao gi\u1edd tr\u1edf th\u00e0nh c\u00f4ng ti l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. N\u1ebfu Steve Jobs m\u00e0 b\u1eb1ng l\u00f2ng r\u1eb1ng tri th\u1ee9c c\u1ee7a \u00f4ng \u1ea5y l\u00e0 \u0111\u1ee7, Apple v\u1eabn l\u00e0 trong kinh doanh m\u00e1y t\u00ednh v\u1edbi Apple 2, v\u00e0 Apple 3 v\u00e0 kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi th\u1ecb tr\u01b0\u1eddng PC v\u00e0 Microsoft. N\u1ebfu Steve Jobs m\u00e0 h\u1ea1nh ph\u00fac v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a \u00f4ng \u1ea5y trong m\u00e1y t\u00ednh, Apple kh\u00f4ng bao gi\u1edd \u0111i v\u00e0o kinh doanh \u00e2m nh\u1ea1c, hay kinh doanh \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0 nh\u00e0 doanh nghi\u1ec7p v\u00e0 kh\u1edfi \u0111\u1ea7u c\u00f4ng ti ri\u00eang c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n ba k\u0129 n\u0103ng: tri th\u1ee9c c\u00f4ng ngh\u1ec7 (t\u1eeb STEM); s\u1eb5n l\u00f2ng nh\u1eadn r\u1ee7i ro \u0111\u1ec3 theo \u0111u\u1ed5i m\u01a1 \u01b0\u1edbc c\u1ee7a b\u1ea1n b\u1ea5t k\u1ec3 th\u1ea5t b\u1ea1i; v\u00e0 th\u00e1i \u0111\u1ed9 h\u1ecdc c\u1ea3 \u0111\u1eddi.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

How to be a successful entrepreneur?<\/p>\n

Entrepreneurs often start company from an idea. They believe that the idea based on their knowledge is sufficient. An idea is only good when it creates value. Value is what customers believe, NOT what entrepreneurs think. Value is the reason why customers are willing to pay for it. Value is the reason why customers buy from you and not from somebody else. Value is a solution to a customers\u2019 problem that they cannot solve by themselves. Basically, value is the benefit that startups offer customers.<\/p>\n

Today value is about how to use technology to benefit customers, society, and humanity. It is about replacing outdated and obsolete way of doing business with a new and innovative way. For example, with iPod and iTunes, Apple created an innovative way that transformed a computer company into a dominant force in music industry. With iPhone and App store, Apple created a new way that transformed a computer company into a dominant force in the telecommunication industry.<\/p>\n

An idea is a personal concept that you have in your head. It must be developed into a vision statement with details about how to bring value to customers. How do you create value in a highly competitive market? You cannot follow the existing process because in every market, there are established companies. You are newcomer and cannot compete with them unless you have something that they do not. That is why today most startups begin with technology. For example, Jeff Bezos wanted to sell books but he knew that he could not compete with established bookstores. In the U.S. there were five giant companies that control several thousand bookstores. The only way to get into book business is to use technology to disrupt the market. A disruption is something that interrupts a market that results in a displacement or discontinuity of a business. Disruption changes established business in a way that it does not expect. Jeff Bezos used information technology to sell books on line. Within ten years, he grew Amazon, the online business into a giant company, destroyed most bookstores and put four out of five giant book companies out of business.<\/p>\n

To succeed, entrepreneurs must use technology innovation to create new markets or disrupt old market. That is why today most entrepreneurs are people who study in STEM fields (Science, Technology, Engineering, and Math). History of mankind is full of technology disruptions. For examples: In the fifteenth century, Johannes Gutenberg invented printing machine and completely changed Europe. Before that, everything had to be copied by hand and it is expensive. Only the very rich can read books; only aristocrats can have access to knowledge. With printed books, everybody can read and learn new things. As knowledge spread, Europe quickly changed from an agriculture society into an industrial society. The same thing is happening today with the Internet and mobile phones. Not long ago, communication is expensive, especially for long distance telephone call. Telecommunication is controlled by few giant companies until a small company called Skype created a new innovative value: Cheap long distances calls and free Skype to Skype calls. Today Skype is the largest long distance telecommunication company in the world. What happened to other telecommunication companies? Most of them were gone out of business because their tradition business process was disrupted and destroyed.<\/p>\n

How can entrepreneurs invent, design, and disrupt old way of doing business and position startups into a powerful enterprises? How can small startups challenge large and well-established companies? How can entrepreneurs turn their visionary ideas into a successful business? It all begins with technology knowledge. That is why STEM is considered the foundation of all future technologies, all future businesses, and the key driver of all economic growths.<\/p>\n

As startup moves through its process from small company to large enterprise, each step must be validated. As it moves from garage where idea and vision are developed to local market, it needs to utilized technology as much as possible. In this competitive global economy, speed is the rule. If you move slowly, you will miss the opportunity. Therefore, startups must be designed to be a competitive force that can disrupt the market as it moves from local market to national and global. As startup moves from one market to the next, it will encounter a whole new set of problems and challenges. Each of them will be a new learning opportunity. Entrepreneurs must learn quickly and adjust the way they do business to survive and keep ahead of their competitors.<\/p>\n

Entrepreneurs often start company based on their knowledge. But KNOWING is NOT enough. They must also LEARN new thing as they encounter challenges. Without learning new thing, without an open mind, with a \u201cself- satisfaction\u201d attitude that they know enough, they will fail. Many successful entrepreneurs also failed because they CANNOT LEARN new things. Technology knowledge changes quickly, what you know today maybe obsolete tomorrow. You cannot rely on what you know to survive in this fast changing world. As I mentioned previously, entrepreneurs must follow a \u201cdynamic process\u201d. Startup is only a temporary organization that is still seeking market and customers. It will evolve and adjusts to new environment and new challenges. Therefore entrepreneurs must continue to learn and be LIFELONG LEARNERS.<\/p>\n

If Steve Jobs did not continue to learn new thing, Apple never become the largest company in the world. If Steve Jobs were content that his knowledge was sufficient, Apple was still be in computer business with Apple 2, and Apple 3 and could not compete with the PC market and Microsoft. If Steve Jobs was happy with his success in computer, Apple never got into music business, or mobile phone business.<\/p>\n

If you want to be an entrepreneur and start your own company, you need three basic skills: Technology knowledge (From STEM); a willingness to take risks to pursue your dream regardless of failures; and a Lifelong learning attitude.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng kh\u1edfi \u0111\u1ea7u c\u00f4ng ti t\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng. H\u1ecd tin r\u1eb1ng \u00fd t\u01b0\u1edfng d\u1ef1a tr\u00ean tri th\u1ee9c c\u1ee7a h\u1ecd l\u00e0 \u0111\u1ee7. … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-786","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=786"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/786\/revisions"}],"predecessor-version":[{"id":787,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/786\/revisions\/787"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}