{"id":784,"date":"2013-06-23T21:50:10","date_gmt":"2013-06-23T14:50:10","guid":{"rendered":"http:\/\/science-technology.vn\/?p=784"},"modified":"2013-06-23T21:50:10","modified_gmt":"2013-06-23T14:50:10","slug":"vien-kien-cho-cac-cong-ti-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=784","title":{"rendered":"Vi\u1ec5n ki\u1ebfn cho c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p"},"content":{"rendered":"

M\u1ecdi c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111\u1ec1u b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t \u00fd t\u01b0\u1edfng nh\u01b0ng \u00fd t\u01b0\u1edfng l\u00e0 KH\u00d4NG \u0111\u1ee7. Nh\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u00f3 vi\u1ec5n ki\u1ebfn v\u1ec1 doanh nghi\u1ec7p c\u1ee7a h\u1ecd. \u0110i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 \u00fd t\u01b0\u1edfng n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 h\u00ecnh th\u00e0nh trong vi\u1ec5n ki\u1ebfn cho c\u00f4ng ti kh\u1edfi nghi\u1ec7p. Vi\u1ec5n ki\u1ebfn l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb v\u1edbi ng\u01b0\u1eddi kh\u00e1c. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c n\u00f3 theo c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 logic, l\u00e0m sao b\u1ea1n thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c l\u00e0m vi\u1ec7c c\u00f9ng b\u1ea1n?<\/span><\/p>\n

Ph\u00e1t bi\u1ec3u vi\u1ec5n ki\u1ebfn l\u00e0 \u201cb\u1ee9c tranh to\u00e0n b\u1ed9 v\u1ec1 c\u00f4ng ti c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.\u201d N\u00f3 th\u00e2u t\u00f3m \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n, h\u1ee9ng kh\u1edfi c\u1ee7a b\u1ea1n, v\u00e0 \u0111am m\u00ea c\u1ee7a b\u1ea1n v\u1ec1 \u0111i\u1ec1u b\u1ea1n mu\u1ed1n l\u00e0m. \u0110\u1eebng l\u1eabn l\u1ed9n vi\u1ec5n ki\u1ebfn v\u1edbi k\u1ebf ho\u1ea1ch doanh nghi\u1ec7p; vi\u1ec5n ki\u1ebfn kh\u00f4ng n\u00f3i cho b\u1ea1n c\u00e1ch th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 m\u00e0 ch\u1ec9 l\u00e0 chi\u1ec1u h\u01b0\u1edbng cho c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ea7u ti\u00ean, b\u1ea1n ph\u1ea3i nh\u1eadn di\u1ec7n kinh doanh b\u1ea1n mu\u1ed1n l\u00e0m d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. Ch\u1eb3ng h\u1ea1n: B\u1ea1n c\u00f3 mu\u1ed1n ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m (nh\u01b0 m\u1ed9t app di \u0111\u1ed9ng, hay ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c d\u00f9ng trong m\u1ed9t c\u00f4ng ti t\u01b0); hay m\u1ed9t d\u1ecbch v\u1ee5 (nh\u01b0 d\u1ecbch v\u1ee5 kho\u00e1n ngo\u00e0i ph\u1ea7n m\u1ec1m; d\u1ecbch v\u1ee5 t\u00ednh to\u00e1n m\u00e2y); hay d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n (nh\u01b0 thi\u1ebft \u0111\u1eb7t, t\u00edch h\u1ee3p, v\u00e0 \u0111\u00e0o t\u1ea1o). Th\u1ee9 hai, b\u1ea1n c\u1ea7n bi\u1ebft ai c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Ch\u1eb3ng h\u1ea1n: Ai s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 v\u00e0i ki\u1ec3u kh\u00e1ch h\u00e0ng (nh\u01b0 c\u00e1 nh\u00e2n, c\u00f4ng ti, ch\u00ednh ph\u1ee7 v.v.). T\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y, b\u1ea1n mu\u1ed1n b\u1eaft \u0111\u1ea7u v\u1edbi ai v\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn t\u1edbi m\u1ecdi kh\u00e1ch h\u00e0ng v\u00e0o c\u00f9ng l\u00fac \u0111\u01b0\u1ee3c? B\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh ai l\u00e0 kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n b\u00e2y gi\u1edd? T\u1ea1i sao h\u1ecd mu\u1ed1n mua t\u1eeb b\u1ea1n v\u00e0 kh\u00f4ng t\u1eeb ng\u01b0\u1eddi kh\u00e1c? B\u1ea1n c\u00f3 g\u00ec m\u00e0 ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng c\u00f3? B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft lo\u1ea1i v\u1ea5n \u0111\u1ec1 g\u00ec m\u00e0 ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c? \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c m\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi v\u00ec n\u00f3 s\u1ebd x\u00e1c \u0111\u1ecbnh li\u1ec7u b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng hay kh\u00f4ng.<\/p>\n

V\u1ec1 c\u0103n b\u1ea3n, vi\u1ec7c ph\u00e1t tri\u1ec3n vi\u1ec5n ki\u1ebfn bu\u1ecdc b\u1ea1n ph\u1ea3i c\u00f3 \u0111\u1ee7 chi ti\u1ebft v\u1ec1 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 bao g\u1ed3m m\u1ecdi y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 khi b\u1eaft \u0111\u1ea7u m\u1ed9t doanh nghi\u1ec7p. Vi\u1ec5n ki\u1ebfn c\u1ee7a b\u1ea1n c\u0169ng th\u00e2u t\u00f3m m\u01a1 \u01b0\u1edbc c\u1ee7a b\u1ea1n v\u00e0 hi v\u1ecdng c\u1ee7a b\u1ea1n v\u1ec1 t\u01b0\u01a1ng lai. Nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng v\u1ed9i v\u00e0ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u c\u00f4ng ti d\u1ef1a tr\u00ean ch\u1ec9 m\u1ed7i \u00fd t\u01b0\u1edfng nh\u01b0ng ch\u01b0a bao gi\u1edd ph\u00e1t tri\u1ec3n n\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00e0nh vi\u1ec5n ki\u1ebfn v\u1edbi \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng. B\u1eb1ng vi\u1ec7c c\u00f3 vi\u1ec5n ki\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c \u0111\u00edch doanh nghi\u1ec7p v\u1ec1 “\u0111i\u1ec1u” b\u1ea1n mu\u1ed1n \u0111\u1ea1t t\u1edbi tr\u01b0\u1edbc khi b\u1ea1n x\u00e1c \u0111\u1ecbnh “c\u00e1ch” th\u1ef1c hi\u1ec7n n\u00f3. B\u1eb1ng vi\u1ec7c c\u00f3 m\u1ecdi chi ti\u1ebft \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn vi\u1ec5n ki\u1ebfn c\u1ee7a b\u1ea1n th\u00e0nh th\u1ef1c t\u1ea1i.<\/p>\n

Ph\u00e1t bi\u1ec3u vi\u1ec5n ki\u1ebfn l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng c\u00f4ng ti kh\u1edfi nghi\u1ec7p. Nh\u01b0ng n\u00f3 v\u1eabn l\u00e0 vi\u1ec7c ph\u1ecfng \u0111o\u00e1n d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng ri\u00eang c\u1ee7a b\u1ea1n. N\u00f3 ch\u01b0a c\u00f3 gi\u00e1 tr\u1ecb n\u00e0o v\u00ec n\u00f3 \u0111\u00e3 kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m nghi\u1ec7m, hay c\u00f3 d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 cho n\u00f3. B\u01b0\u1edbc ti\u1ebfp l\u00e0 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ki\u1ec3m nghi\u1ec7m vi\u1ec5n ki\u1ebfn c\u1ee7a b\u1ea1n.<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c h\u1ecfi: “M\u00ecnh c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c bao nhi\u00eau trong c\u00f4ng ti kh\u1edfi nghi\u1ec7p n\u00e0y?” “M\u00ecnh c\u00f3 n\u00ean kh\u1edfi \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng hay th\u1ecb tr\u01b0\u1eddng qu\u1ed1c gia? Hay th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u? B\u01b0\u1edbc n\u00e0y y\u00eau c\u1ea7u nh\u00e0 doanh nghi\u1ec7p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kinh doanh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c bao nhi\u00eau t\u1eeb kh\u00e1ch h\u00e0ng; c\u00e1ch ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m; ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 th\u1ec3 t\u00ednh ti\u1ec1n kh\u00e1ch h\u00e0ng bao nhi\u00eau cho d\u1ecbch v\u1ee5 c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3. Tr\u01b0\u1edbc khi \u0111\u1eb7t gi\u00e1, nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i bi\u1ebft li\u1ec7u c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o kh\u00f4ng? C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi trong h\u1ecd? H\u1ecd t\u00ednh ti\u1ec1n kh\u00e1ch h\u00e0ng th\u1ebf n\u00e0o. Ng\u00e0y nay, v\u1edbi Internet, d\u1ec5 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u ti\u1ebfp th\u1ecb v\u00ec ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti \u0111\u1ec1u c\u00f3 website v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v.v.<\/p>\n

B\u1eb1ng vi\u1ec7c hi\u1ec3u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng; nh\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u01b0\u1edbc l\u01b0\u1ee3ng l\u1ee3i t\u1ee9c (thu nh\u1eadp, chi ph\u00ed, l\u1ee3i nhu\u1eadn v.v.) m\u00e0 h\u1ecd c\u1ea7n cho c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u1ee7a h\u1ecd. B\u1eb1ng vi\u1ec7c hi\u1ec3u c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb h\u1ecd c\u1ea7n \u0111\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng; qui tr\u00ecnh doanh nghi\u1ec7p \u0111\u1ec3 gi\u1eef kh\u00e1ch h\u00e0ng, v\u00e0 c\u00e1ch t\u0103ng s\u1ed1 kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 lo\u1ea1i quan h\u1ec7 n\u00e0o h\u1ecd c\u1ea7n c\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng. Ch\u1ec9 b\u1eb1ng vi\u1ec7c c\u00f3 c\u00e1c chi ti\u1ebft th\u1ecb tr\u01b0\u1eddng, h\u1ecd c\u00f3 th\u1ec3 ki\u1ec3m nghi\u1ec7m \u0111\u01b0\u1ee3c vi\u1ec5n ki\u1ebfn kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea1t t\u1edbi m\u1ee5c \u0111\u00edch doanh nghi\u1ec7p c\u1ee7a m\u00ecnh hay kh\u00f4ng. Nh\u1eefng chi ti\u1ebft n\u00e0y c\u0169ng gi\u00fap cho h\u1ecd s\u1eeda \u0111\u1ed5i ph\u00e1t bi\u1ec3u vi\u1ec5n ki\u1ebfn \u0111\u1ec3 l\u00e0m cho n\u00f3 v\u1eefng ch\u00e3i v\u00e0 nh\u1ea5t qu\u00e1n h\u01a1n v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

 <\/p>\n

—-English version—–<\/p>\n

 <\/p>\n

The vision for startups<\/p>\n

Every startup begins with an idea but idea is NOT enough. Entrepreneurs need to have vision for their business. It means that the idea must be developed and formulated into a vision for the startup. A vision is something that you can share with others. If you cannot explain it in a clear and logical manner, how do you convince others to work with you?<\/p>\n

A vision statement is a \u201cTotal picture of your company in the future\u201d. It captures your idea, your inspirations, and your passions about what you want to do. Do not confuse a vision with a business plan; a vision does not tell you how to do it but only the direction for your startup.<\/p>\n

First, you must identify the business that you want to do base on your idea. For example: Do you want to develop a product (i.e.., a mobile app, or a software to be used in a private company); or a service (i.e., software outsourcing services; cloud computing services); or consulting business (i.e., installation, integration, and training). Second, you need to know who could be your customers. For example: Who are willing to pay for your products or services? You may have several types of customers (i.e., Individuals, companies, government etc.). From these customers, who do you want to start with since you cannot approach every customer at the same time? You must determine who are the most important customers that you can sell your product or service now? Why do they want to buy from you and not others? What do you have that others do not? What kind of problems that you can solve and the other cannot? These are strategic questions that you must have answers because it will determine whether you are going to be successful or not.<\/p>\n

Basically, the development of a vision forces you to have enough details about your idea. It includes all important factors that you must have when starting a business. Your vision also captures your dream and your hope for the future. Many entrepreneurs often hurry to start a company based only on the idea but never fully develop it into a vision with enough details to ensure the success. By having the vision, you can set the business goals on \u201cwhat\u201d you want to achieve before you determine \u201chow\u201d to implement it. By having all the details established, you can turn your vision into a reality.<\/p>\n

The vision statement is the first step in the process to build startup. But it is still a guess based on your own idea. It does not have any value yet because it has not been validated, or has data to support it. The next step is to conduct market research to validate your vision.<\/p>\n

The market research begins with the question: “How much could I make in this startup?” Should I start in the local market or national market? Or the global market? This step requires entrepreneur to investigate the business market to determine how much money he could get from customers; how much he could sell the product for; how much he could charge customers for his services. Before setting the price, entrepreneur must know if there is any competitor? How many of them? How much they are charging their customers. Today, with Internet, it is easy to conduct a market research because most companies have websites about their products and services, as well as their customers etc.<\/p>\n

By understand the market demand; entrepreneurs can estimate income (Revenue, cost, profit etc.) that they need for their startups. By understand competitors, entrepreneurs can determine marketing methods they need to get customers; business process to keep customers, and how to increase number of customers as well as what kind of relationships they need to have with their customers. Only by having market details, they can validate their startup vision to determine whether they can achieve their business goals or not. These details also help them to modify the vision statement to make it more robust and consistent with the market demand.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ecdi c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111\u1ec1u b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t \u00fd t\u01b0\u1edfng nh\u01b0ng \u00fd t\u01b0\u1edfng l\u00e0 KH\u00d4NG \u0111\u1ee7. Nh\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u00f3 vi\u1ec5n ki\u1ebfn … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-784","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=784"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/784\/revisions"}],"predecessor-version":[{"id":785,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/784\/revisions\/785"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}