{"id":773,"date":"2013-06-23T21:29:32","date_gmt":"2013-06-23T14:29:32","guid":{"rendered":"http:\/\/science-technology.vn\/?p=773"},"modified":"2013-06-23T21:29:32","modified_gmt":"2013-06-23T14:29:32","slug":"nha-doanh-nghiep-can-gi","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=773","title":{"rendered":"Nh\u00e0 doanh nghi\u1ec7p c\u1ea7n g\u00ec?"},"content":{"rendered":"

M\u1ed9t sinh vi\u00ean h\u1ecfi t\u00f4i: \u201c\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean m\u00e0 nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i l\u00e0m l\u00e0 g\u00ec tr\u01b0\u1edbc khi kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti?\u201d T\u00f4i \u0111\u00e1p: \u201cT\u00ecm kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng.\u201d Anh ta d\u01b0\u1eddng nh\u01b0 ng\u1ea1c nhi\u00ean: \u201cL\u00e0m sao th\u1ea7y c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng hay th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m? N\u1ebfu th\u1ea7y ch\u1eb3ng c\u00f3 g\u00ec, l\u00e0m sao th\u1ea7y c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng? \u0110i\u1ec1u \u0111\u00f3 c\u00f3 phi logic kh\u00f4ng?\u201d<\/span><\/p>\n

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T\u00f4i gi\u1ea3i th\u00edch: \u201cN\u1ebfu b\u1ea1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m hay c\u00f4ng ngh\u1ec7 m\u00e0 kh\u00f4ng bi\u1ebft ai s\u1ebd l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00ec \u0111\u00f3 ch\u1ec9 l\u00e0 ph\u1ecfng \u0111o\u00e1n. N\u1ebfu b\u1ea1n kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti ch\u1ec9 d\u1ef1a tr\u00ean ph\u1ecfng \u0111o\u00e1n th\u00ec \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng logic ch\u00fat n\u00e0o. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t cho c\u00f4ng ti kh\u1edfi nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 l\u00e0 kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng l\u00e0 quan tr\u1ecdng nh\u1ea5t cho b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o. Kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, kh\u00f4ng c\u00f3 kh\u00f4ng ti kh\u1edfi nghi\u1ec7p. Tr\u01b0\u1edbc khi b\u1ea1n x\u00e2y d\u1ef1ng b\u1ea5t k\u00ec c\u00e1i g\u00ec, b\u1ea1n ph\u1ea3i nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai v\u00e0 t\u00ecm ra h\u1ecd c\u1ea7n g\u00ec? V\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd l\u00e0 g\u00ec? L\u00e0m sao b\u1ea1n v\u01b0\u01a1n t\u1edbi h\u1ecd? H\u1ecd s\u1ebd \u0111\u1ecbnh tr\u1ea3 bao nhi\u00eau cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c bao nhi\u00eau kh\u00e1ch h\u00e0ng? Th\u1ecb tr\u01b0\u1eddng b\u1ea1n l\u00e0m kinh doanh l\u1edbn th\u1ebf n\u00e0o? Ai c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n? Ai c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a b\u1ea1n? V\u1ec1 c\u0103n b\u1ea3n b\u1ea1n ph\u1ea3i c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y tr\u01b0\u1edbc khi kh\u1edfi \u0111\u1ea7u c\u00f4ng ti c\u1ee7a b\u1ea1n.\u201d<\/p>\n

Anh ta d\u01b0\u1eddng nh\u01b0 kh\u00f4ng tho\u1ea3i m\u00e1i. L\u00e0 ng\u01b0\u1eddi ph\u1ea7n m\u1ec1m, anh ta bao gi\u1edd c\u0169ng ngh\u0129 v\u1ec1 gi\u1ea3i ph\u00e1p k\u0129 thu\u1eadt: \u201cNh\u01b0ng l\u00e0m sao th\u1ea7y c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi n\u00e0y m\u00e0 kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m, th\u1ea7y ch\u1eb3ng c\u00f3 g\u00ec c\u1ea3?”<\/p>\n

T\u00f4i gi\u1ea3i th\u00edch: \u201c\u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao b\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u1eb1ng vi\u1ec7c h\u1ecfi kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng, b\u1ea1n c\u00f3 vi\u1ec5n ki\u1ebfn v\u1ec1 c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch l\u00e0m g\u00ec nh\u01b0ng \u0111\u00e2y ch\u1ec9 l\u00e0 ph\u1ecfng \u0111o\u00e1n. B\u1ea1n kh\u00f4ng c\u00f3 s\u1ef1 ki\u1ec7n; b\u1ea1n kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho vi\u1ec5n ki\u1ebfn c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n ki\u1ec3m nghi\u1ec7m ph\u1ecfng \u0111o\u00e1n c\u1ee7a b\u1ea1n, vi\u1ec5n ki\u1ebfn c\u1ee7a b\u1ea1n, v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u n\u00f3 l\u00e0 \u0111\u00fang hay kh\u00f4ng. B\u1ea1n kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c b\u1ea5t k\u00ec c\u00e1i g\u00ec ch\u1eebng n\u00e0o b\u1ea1n c\u00f2n ch\u01b0a tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3. T\u1ea5t nhi\u00ean, c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng \u00fd t\u01b0\u1edfng hay, x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m, t\u1ea1o ra c\u00f4ng ngh\u1ec7 v\u00e0 x\u00e2y d\u1ef1ng c\u00f4ng ti nh\u01b0ng \u0111i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng? \u0110i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu kh\u00f4ng c\u00f3 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00f4ng c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? Cho d\u00f9 b\u1ea1n c\u00f3 v\u00e0i kh\u00e1ch h\u00e0ng nh\u01b0ng n\u00f3 c\u00f3 \u0111\u1ee7 cho b\u1ea1n \u0111\u01b0\u1ee3c l\u1eddi kh\u00f4ng? \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u1ecf v\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m ra \u0111\u1ee7 ti\u1ec1n? B\u1ea1n c\u00f3 ti\u1ebfp t\u1ee5c v\u1eadn h\u00e0nh c\u00f4ng ti m\u00e0 \u0111ang l\u00e0m m\u1ea5t ti\u1ec1n kh\u00f4ng? Th\u1ebf gi\u1edbi \u0111\u1ea7y nh\u1eefng \u00fd t\u01b0\u1edfng hay nh\u01b0ng kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, ch\u1eb3ng c\u00e1i g\u00ec s\u1ebd x\u1ea3y ra.<\/p>\n

C\u00f4ng ti kh\u1edfi nghi\u1ec7p ch\u1ec9 l\u00e0 t\u1ed5 ch\u1ee9c l\u00e2m th\u1eddi trong t\u00ecm ki\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1ch th\u1ee9c l\u00e0m kinh doanh sinh l\u1eddi \u0111\u01b0\u1ee3c. B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u00fd t\u01b0\u1edfng hay nh\u01b0ng \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti, b\u1ea1n c\u1ea7n nhi\u1ec1u h\u01a1n ch\u1ec9 l\u00e0 \u00fd t\u01b0\u1edfng, b\u1ea1n c\u1ea7n hi\u1ec3u doanh nghi\u1ec7p. B\u1ea1n b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti v\u1edbi \u00fd \u0111\u1ecbnh l\u00e0m ra ti\u1ec1n, nhi\u1ec1u ti\u1ec1n. Kh\u00f4ng ai mu\u1ed1n kh\u1edfi \u0111\u1ea7u c\u00f4ng ti \u0111\u1ec3 l\u00e0m m\u1ea5t ti\u1ec1n cho n\u00ean b\u1ea1n ph\u1ea3i tu\u00e2n theo qui tr\u00ecnh n\u01a1i t\u1eebng b\u01b0\u1edbc \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c ki\u1ec3m nghi\u1ec7m. B\u1ea1n c\u1ea7n d\u1eef li\u1ec7u \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh, b\u1ea1n ph\u1ea3i \u0111i nhanh \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i nh\u01b0ng b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch b\u1ea5t c\u1ea9n \u0111\u01b0\u1ee3c. B\u1ea1n ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng v\u00e0 \u01b0\u1edbc l\u01b0\u1ee3ng bao nhi\u00eau ng\u01b0\u1eddi trong h\u1ecd s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng mu\u1ed1n bi\u1ebft th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u1ebf n\u00e0o. C\u00f3 th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 l\u1edbn cho b\u1ea1n l\u00e0m ra l\u1ee3i nhu\u1eadn v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c bao nhi\u00eau? Kh\u00f4ng c\u00f3 nh\u1eefng d\u1eef li\u1ec7u n\u00e0y b\u1ea1n ch\u1ec9 gi\u1ed1ng nh\u01b0 ng\u01b0\u1eddi b\u01b0\u1edbc \u0111i trong b\u00f3ng t\u1ed1i m\u00e0 kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng h\u01b0\u1edbng. L\u00e0 nh\u00e0 doanh nghi\u1ec7p b\u1ea1n ph\u1ea3i ngh\u0129 b\u1ea3n th\u00e2n m\u00ecnh l\u00e0 ng\u01b0\u1eddi doanh nghi\u1ec7p tr\u01b0\u1edbc nh\u1ea5t. B\u1ea1n kh\u00f4ng th\u1ec3 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean ph\u1ecfng \u0111o\u00e1n v\u00e0 hi v\u1ecdng. B\u1ea1n ph\u1ea3i ph\u00e1t tri\u1ec3n vi\u1ec5n ki\u1ebfn \u0111\u1ee7 chi ti\u1ebft v\u00e0 ki\u1ec3m nghi\u1ec7m n\u00f3 b\u1eb1ng vi\u1ec7c h\u1ecfi kh\u00e1ch h\u00e0ng. B\u1ea1n kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi trong v\u0103n ph\u00f2ng c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi \u1edf nh\u00e0. B\u1ea1n kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi t\u1eeb b\u1ea1n b\u00e8 v\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi b\u1eb1ng vi\u1ec7c \u0111\u1ecdc s\u00e1ch kinh doanh. B\u1ea1n ph\u1ea3i \u0111i ra v\u00e0 h\u1ecfi m\u1ecdi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 vi\u1ec5n ki\u1ebfn v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n; b\u1ea1n bi\u1ebfn ph\u1ecfng \u0111o\u00e1n th\u00e0nh s\u1ef1 ki\u1ec7n. N\u1ebfu d\u1eef li\u1ec7u x\u00e1c nh\u1eadn vi\u1ec5n ki\u1ebfn c\u1ee7a b\u1ea1n h\u1ee3p th\u1ee9c th\u00ec b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n

Anh ta d\u01b0\u1eddng nh\u01b0 \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c: \u201c\u0110i\u1ec1u \u0111\u00f3 l\u00e0 logic nh\u01b0ng \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu \u00fd t\u01b0\u1edfng c\u1ee7a th\u1ea7y sai? \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi th\u1ea7y?\u201d<\/p>\n

T\u00f4i gi\u1ea3i th\u00edch: \u201c\u0110\u00f3 l\u00e0 ch\u1ee7 \u0111\u1ecbnh ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, b\u1ea1n kh\u00f4ng m\u1ea5t ti\u1ec1n hay ph\u00ed th\u1eddi gian v\u00e0o \u0111i\u1ec1u v\u00f4 gi\u00e1 tr\u1ecb. L\u00e0 nh\u00e0 doanh nghi\u1ec7p b\u1ea1n h\u1ecdc b\u00e0i h\u1ecdc m\u1edbi cho n\u00ean b\u1ea1n s\u1ebd \u0111i t\u1edbi \u00fd t\u01b0\u1edfng kh\u00e1c, vi\u1ec5n ki\u1ebfn kh\u00e1c v\u00e0 b\u1eaft \u0111\u1ea7u l\u1ea1i. B\u1ea1n kh\u00f4ng bao gi\u1edd n\u00ean t\u1eeb b\u1ecf, \u0111\u00f3 l\u00e0 t\u00ednh c\u00e1ch c\u1ee7a nh\u00e0 doanh nghi\u1ec7p. Ch\u1eebng n\u00e0o b\u1ea1n c\u00f2n theo qui tr\u00ecnh n\u00e0y, b\u1ea1n s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c nhi\u1ec1u vi\u1ec7c th\u1eed v\u00e0 sai v\u00e0 b\u1ea1n s\u1ebd l\u00e0m t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n. Nh\u00e0 doanh nghi\u1ec7p gi\u1ecfi kh\u00f4ng ch\u1ec9 l\u00e0 nh\u00e0 k\u0129 thu\u1eadt m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi h\u1ecdc c\u1ea3 \u0111\u1eddi v\u00e0 m\u1ecdi vi\u1ec7c th\u1eed, d\u00f9 t\u1ed1t hay x\u1ea5u, \u0111\u1ec1u l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecdc t\u1eadp.<\/p>\n

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—-English version—-<\/p>\n

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What Entrepreneurs need?<\/p>\n

A student asked me: \u201cWhat is the first thing an entrepreneur must do before starting a company?\u201d I answered: \u201cFinding customers and understand the market.\u201d He seemed surprised: \u201cHow can you find customers or market before building a product? If you do not have anything, how can you get customer? Is it illogical?\u201d<\/p>\n

I explained: \u201cIf you develop a product or a technology without knowing who will be your customer then it is only a guess. If you start a company based only on a guess then it is not logical at all. The most important for a startup is not the product but the customers. Customer is the most important of any business. Without customers, there is no startup. Before you build anything, you must identify who are your customers and find out what do they need? What are their problems? How do you reach them? How much they are going to pay for your product? How many customers could you get? How big is the market that you do business in? Who could be your competitors? Who could be your partners? Basically you must have the answers for these questions before starting your company.\u201d<\/p>\n

He seemed uncomfortable. Being a software person, he always thinks about the technical solution: \u201cBut how do you get these answers without a product, you do not have anything?<\/p>\n

I explained: \u201cThat is why you need to conduct market research by asking customers. You have an idea, you have a vision of what your startup is planning to do but these are only guesses. You have no facts; you have no evidence to support your vision. You need to validate your guesses, your vision, and your idea to determine whether it is correct or not. You cannot build anything until you have the answers to those questions. Of course, it is possible to start with good idea, building product, create technology and build a company but what happen if there is no customer? What happen if there is no market and no need for your product? Even you have few customers but are it enough for you to be profitable? What will happen if the market is small and you cannot make enough money? Would you continue to operate a company that is losing money? The world is full of good idea but without customers, nothing will happen.<\/p>\n

Startup is only a temporary organization in search of customer and to find a profitable way of doing business. You may have good idea but to start a company, you need more than just idea, you need to understand business. You start a company with the intention of making money, a lot of money. Nobody wants to start a company to lose money so you must follow a process where each step must be validated. You need data to make decision, you must move fast to capture the opportunity but you cannot do it carelessly. You must start with the identification of customers and estimate how many of them are willing to pay for your product. You also want to know how big the market is. Is the market big enough for you to make a profit and how much could you making? Without these data you are just like a person walking in the dark without direction. As an entrepreneur you must think of yourself as a business person first. You cannot make decision based on a guess and hope. You must develop a vision with enough details and validate it by asking customers. You cannot find the answer in your office. You cannot find the answer at home. You cannot find the answer from friends and you cannot find the answer by reading business books. You must go out and ask every potential customer about your vision and your idea; you must turn guesses into facts. If the data validate your vision than you have good chance to be successful.<\/p>\n

He seemed convinced: \u201cIt is logical but what will happen if your idea is wrong? What will happen if customers do not agree with you?\u201d<\/p>\n

I explained: \u201cThat is the main purpose of the market research. In that case, you do not lose money or wasting time on worthless thing. As an entrepreneur you learn a new lesson so you will come up with another idea, another vision and start again. You should never quit, that is the character of an entrepreneur. As long as you follow this process, you will avoid a lot of trial and error and you will increase your chance of success. A good entrepreneur is not just a technical person but also a lifelong leaner and every trial, good or bad, is an opportunity to learn.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t sinh vi\u00ean h\u1ecfi t\u00f4i: \u201c\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean m\u00e0 nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i l\u00e0m l\u00e0 g\u00ec tr\u01b0\u1edbc khi kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti?\u201d T\u00f4i \u0111\u00e1p: … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-773","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=773"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/773\/revisions"}],"predecessor-version":[{"id":774,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/773\/revisions\/774"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}