{"id":748,"date":"2013-06-23T21:11:14","date_gmt":"2013-06-23T14:11:14","guid":{"rendered":"http:\/\/science-technology.vn\/?p=748"},"modified":"2013-06-23T21:11:14","modified_gmt":"2013-06-23T14:11:14","slug":"tang-truong-cong-ti-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=748","title":{"rendered":"T\u0103ng tr\u01b0\u1edfng c\u00f4ng ti kh\u1edfi nghi\u1ec7p"},"content":{"rendered":"

Nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p kh\u00f4ng ph\u00e2n bi\u1ec7t c\u00f4ng ti kh\u1edfi nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p nh\u1ecf. Kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng trong khi doanh nghi\u1ec7p nh\u01b0 nh\u00e0 h\u00e0ng, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, hi\u1ec7u c\u1eaft t\u00f3c, ti\u1ec7m c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 cho h\u1ecd c\u00f2n \u1edf l\u1ea1i trong kinh doanh. V\u00ec n\u1ec1n t\u1ea3ng c\u1ee7a c\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i nhanh ch\u00f3ng cho n\u00ean n\u1ebfu b\u1ea1n kh\u00f4ng t\u0103ng tr\u01b0\u1edfng c\u00f9ng n\u00f3, b\u1ea1n s\u1ebd kh\u00f4ng \u1edf l\u1ea1i trong kinh doanh l\u00e2u.<\/span><\/p>\n

N\u1ebfu Steve Jobs m\u00e0 h\u00e0i l\u00f2ng v\u1edbi Apple l\u00e0 b\u1ed9 l\u1eafp gh\u00e9p cho nh\u1eefng ng\u01b0\u1eddi nghi\u1ec7p d\u01b0 th\u00ec m\u00e1y t\u00ednh c\u00e1 nh\u00e2n s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 ch\u00fang ta c\u00f3 l\u1ebd v\u1eabn d\u00f9ng m\u00e1y t\u00ednh l\u1edbn ng\u00e0y nay. N\u1ebfu Apple ch\u1ec9 l\u00e0 c\u00f4ng ti m\u00e1y t\u00ednh th\u00ec iPod, iPads v\u00e0 iPhone s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c t\u1ea1o ra. N\u1ebfu Google ch\u1ec9 h\u1ed9i t\u1ee5 v\u00e0o \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm th\u00ec s\u1ebd kh\u00f4ng bao gi\u1edd c\u00f3 \u0111i\u1ec7n tho\u1ea1i Android hay Chrome. \u0110i\u1ec1u l\u00e0m cho Apple v\u00e0 Google th\u00e0nh \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 s\u1eb5n l\u00f2ng c\u1ee7a h\u1ecd \u0111\u1ec3 thay \u0111\u1ed5i c\u00f9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng l\u1edbn h\u01a1n. \u0110\u1ec3 th\u1ecbnh v\u01b0\u1ee3ng v\u00e0 t\u0103ng tr\u01b0\u1edfng, nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 vi\u1ec5n ki\u1ebfn v\u1ec1 t\u01b0\u01a1ng lai. \u0110i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 c\u00f4ng ti kh\u1edfi nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p gi\u00e1 tr\u1ecb cho th\u1ecb tr\u01b0\u1eddng l\u1edbn; n\u00f3 ph\u1ea3i l\u00e0m c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n; n\u00f3 ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea1t t\u1edbi kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c; v\u00e0 n\u00f3 ph\u1ea3i s\u1eb5n l\u00f2ng thay \u0111\u1ed5i khi th\u1ecb tr\u01b0\u1eddng hay c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i. Ch\u1eb3ng h\u1ea1n, n\u1ebfu b\u1ea1n t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng ch\u1ec9 trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t t\u1edbi m\u1ed9t s\u1ed1 gi\u1edbi h\u1ea1n ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng n\u1ebfu b\u1ea1n t\u1ea1o ra n\u00f3 cho th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u th\u00ec b\u1ea1n \u0111ang ngh\u0129 v\u1ec1 t\u0103ng tr\u01b0\u1edfng nhanh. N\u1ebfu b\u1ea1n mu\u1ed1n kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti, t\u1ea1i sao kh\u00f4ng b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 c\u00f3 ti\u1ec1m n\u0103ng nh\u1ea5t? N\u1ebfu b\u1ea1n ch\u1ec9 mu\u1ed1n doanh nghi\u1ec7p \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 cho b\u1ea1n c\u00f3 th\u1ec3 s\u1ed1ng c\u00f2n th\u00ec b\u1ea1n \u0111ang nh\u1eafm t\u1edbi doanh nghi\u1ec7p nh\u1ecf ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ti kh\u1edfi nghi\u1ec7p. N\u1ebfu b\u1ea1n kh\u1edfi \u0111\u1ea7u m\u1ed9t nh\u00e0 h\u00e0ng, b\u1ea1n ch\u1ec9 ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c. N\u1ebfu b\u1ea1n kh\u1edfi \u0111\u1ea7u doanh nghi\u1ec7p \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm th\u00ec b\u1ea1n ph\u1ea3i c\u1ea1nh tranh v\u1edbi to\u00e0n th\u1ebf gi\u1edbi. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao trong c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p, b\u1ea1n ph\u1ea3i \u0111i c\u00f9ng c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n giao cho th\u1ecb tr\u01b0\u1eddng l\u1edbn \u0111\u1ec3 cho b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng.<\/p>\n

Trong k\u1ec9 nguy\u00ean c\u1ee7a m\u00e1y t\u00ednh l\u1edbn, ch\u1ec9 c\u00e1c c\u00f4ng ti r\u1ea5t l\u1edbn m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea3m \u0111\u01b0\u01a1ng \u0111\u01b0\u1ee3c vi\u1ec7c mua m\u00e1y t\u00ednh v\u00ec ch\u00fang r\u1ea5t \u0111\u1eaft. Tuy nhi\u00ean, c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i v\u00e0 \u0111\u00e3 c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u00e1y t\u00ednh nh\u1ecf b\u1eb1ng m\u1ea1ch t\u00edch h\u1ee3p. \u00dd t\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi trong c\u00e1c k\u0129 s\u01b0 m\u00e1y t\u00ednh v\u00e0 sinh vi\u00ean \u0111\u1ea1i h\u1ecdc nh\u01b0ng kh\u00f4ng ai th\u1eadm ch\u00ed ngh\u0129 v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng m\u00e1y t\u00ednh nh\u1ecf. Thi\u1ebft k\u1ebf cho m\u00e1y t\u00ednh nh\u1ecf \u0111\u01b0\u1ee3c d\u1ea1y trong \u0111\u1ea1i h\u1ecdc trong nhi\u1ec1u n\u0103m nh\u01b0 m\u1ed9t l\u00ed thuy\u1ebft trong c\u00e1c l\u1edbp k\u0129 ngh\u1ec7 \u0111i\u1ec7n t\u1eed. Sinh vi\u00ean n\u00f3i v\u1ec1 ch\u00fang trong c\u00e2u l\u1ea1c b\u1ed9 m\u00f4 ph\u1ecfng m\u00e1y t\u00ednh t\u1ea1i StanfordUniversity r\u1ed3i m\u1ed9t h\u00f4m m\u1ed9t thanh ni\u00ean c\u00f3 t\u00ean l\u00e0 Steve Jobs t\u1edbi tham d\u1ef1 cu\u1ed9c h\u1ecdp v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c v\u1ec1 n\u00f3. Anh ta \u0111\u1ec1 ngh\u1ecb anh b\u1ea1n Steve Wozniak c\u00f9ng x\u00e2y d\u1ef1ng m\u00e1y t\u00ednh nh\u1ecf \u0111\u1ec3 ch\u1ee9ng minh r\u1eb1ng n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u00e0m. H\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfc cho b\u1ea3n th\u00e2n h\u1ecd nh\u01b0ng Jobs mu\u1ed1n x\u00e2y d\u1ef1ng cho b\u1ea5t k\u00ec ai mu\u1ed1n c\u00f3 m\u00e1y t\u00ednh nh\u1ecf \u0111\u1ec3 ch\u01a1i. \u0110\u1ea7u ti\u00ean anh ta v\u1edbi t\u1edbi b\u1ea1n b\u00e8 m\u00ecnh, h\u1ea5u h\u1ebft l\u00e0 nh\u1eefng ng\u01b0\u1eddi nghi\u1ec7p d\u01b0 r\u1ed3i t\u1edbi c\u00e1c sinh vi\u00ean \u0111\u1ea1i h\u1ecdc. M\u1ed9t tr\u0103m m\u00e1y t\u00ednh Apple \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eafp r\u00e1p th\u1ee7 c\u00f4ng \u1edf trong ga ra c\u1ee7a b\u1ed1 m\u1eb9 Jobs. Khi nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n mu\u1ed1n mua th\u00ec h\u1ecd chuy\u1ec3n t\u1edbi ch\u1ed7 l\u1edbn h\u01a1n v\u00e0 thu\u00ea nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n. \u0110\u1ebfn cu\u1ed1i n\u0103m, Jobs \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t tri\u1ec7u m\u00e1y t\u00ednh v\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean l\u00e0 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n l\u00e0 th\u1ecb tr\u01b0\u1eddng l\u1edbn. V\u00e0o l\u00fac \u0111\u00f3 Apple \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u1eefng ch\u1eafc. Steve Jobs vi\u1ebft: \u201cAnh b\u1ea1n Wozniak c\u1ee7a t\u00f4i mu\u1ed1n x\u00e2y d\u1ef1ng n\u00f3 nh\u01b0 b\u1ed9 l\u1eafp gh\u00e9p cho ng\u01b0\u1eddi nghi\u1ec7p d\u01b0 nh\u01b0ng t\u00f4i c\u00f3 \u00fd ki\u1ebfn kh\u00e1c. Vi\u1ec5n ki\u1ebfn c\u1ee7a t\u00f4i l\u00e0 t\u1ea1i sao kh\u00f4ng x\u00e2y d\u1ef1ng cho b\u1ea5t k\u00ec ai mu\u1ed1n c\u00f3 m\u00e1y t\u00ednh gia \u0111\u00ecnh. Khi m\u00e0 h\u1ecd c\u00f2n s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n, ch\u00fang t\u00f4i s\u1ebd x\u00e2y d\u1ef1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u c\u1ee7a h\u1ecd, ch\u00fang t\u00f4i ph\u1ea3i t\u0103ng tr\u01b0\u1edfng c\u00f4ng ti ra ngo\u00e0i th\u1ecb tr\u01b0\u1eddng nh\u1ecf b\u00e9 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi nghi\u1ec7p d\u01b0, ch\u00fang t\u00f4i ph\u1ea3i nh\u1eafm t\u1edbi to\u00e0n th\u1ebf gi\u1edbi.\u201d<\/p>\n

L\u00e0 c\u00e1c sinh vi\u00ean, Larry Page v\u00e0 Sergey Brin mu\u1ed1n t\u00ecm ki\u1ebfm web. Nh\u01b0ng c\u00e1c \u0111\u1ed9ng c\u01a1 t\u00ecm hi\u1ec7n c\u00f3 kh\u00f4ng \u0111\u1ee7 t\u1ed1t nh\u01b0 ch\u00fang c\u00f3 th\u1ec3 v\u1eady. V\u00ec h\u1ecd c\u00f3 tri th\u1ee9c chuy\u00ean gia k\u0129 thu\u1eadt c\u1ea3 hai \u0111\u1ec1u bi\u1ebft r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n. H\u1ecd b\u1eaft \u0111\u1ea7u nh\u01b0 m\u1ed9t d\u1ef1 \u00e1n trong \u0111\u1ea1i h\u1ecdc nh\u01b0ng nh\u01b0ng khi web t\u0103ng tr\u01b0\u1edfng l\u1edbn h\u01a1n v\u1edbi nhi\u1ec1u n\u1ed9i dung h\u01a1n, c\u00e1c \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm hi\u1ec7n c\u00f3 kh\u00f4ng \u0111\u1ee7 t\u1ed1t v\u00e0 th\u01b0\u1eddng b\u1ecb s\u1eadp. Larry v\u00e0 Sergey kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti nh\u1ecf trong m\u1ed9t to\u00e0 nh\u00e0 l\u00e2n c\u1eadn \u0111\u1ec3 cung c\u1ea5p c\u00f4ng c\u1ee5 m\u1edbi \u0111\u1ec3 t\u00ecm ki\u1ebfm web m\u00e0 nhanh h\u01a1n, t\u1ed1t h\u01a1n, v\u00e0 d\u1ec5 d\u00f9ng. Nh\u01b0 \u0111\u00e3 x\u1ea3y ra v\u1edbi Apple, khi ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi chuy\u1ec3n sang Google, h\u1ecd nh\u1eadn ra th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 l\u1edbn th\u1ebf n\u00e0o v\u00e0 \u0111\u00f3 l\u00e0 c\u00e1ch Google \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.<\/p>\n

\u0110i\u1ec1u r\u00f5 r\u00e0ng ph\u00e2n bi\u1ec7t Apple, Google v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u00e0 \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p c\u1ee7a h\u1ecd v\u00e0 c\u00f4ng ngh\u1ec7. Thay \u0111\u1ed5i nhanh ch\u00f3ng trong c\u00f4ng ngh\u1ec7 bao gi\u1edd c\u0169ng m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi. Th\u1ec9nh tho\u1ea3ng thay \u0111\u1ed5i l\u00e0 hi\u1ec3n nhi\u00ean nh\u01b0ng th\u1ec9nh tho\u1ea3ng th\u00ec kh\u00f4ng. \u0110i\u1ec1u \u0111\u00f3 c\u1ea7n ng\u01b0\u1eddi k\u0129 thu\u1eadt theo s\u00e1t xu h\u01b0\u1edbng \u0111\u1ec3 nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i v\u00e0 n\u1eafm l\u1ea5y n\u00f3 tr\u01b0\u1edbc khi ai \u0111\u00f3 kh\u00e1c n\u1eafm. V\u1edbi Apple, c\u00f4ng ngh\u1ec7 then ch\u1ed1t l\u00e0 c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7 chip m\u00e0 thay th\u1ebf c\u00e1c b\u00f3ng b\u00e1n d\u1eabn b\u1eb1ng m\u1ea1ch t\u00edch h\u1ee3p, \u0111i\u1ec1u cho ph\u00e9p Steve Wozniak thi\u1ebft k\u1ebf ra m\u00e1y t\u00ednh nh\u1ecf. V\u1edbi Google, c\u00f4ng ngh\u1ec7 then ch\u1ed1t l\u00e0 vi\u1ec7c t\u0103ng tr\u01b0\u1edfng nhanh c\u1ee7a n\u1ed9i dung web tr\u00ean Internet. Khi nhi\u1ec1u ng\u01b0\u1eddi l\u01b0\u1edbt m\u1ea1ng, h\u1ecd mu\u1ed1n d\u00f9ng \u0111\u1ed9ng c\u01a1 t\u1ed1t h\u01a1n v\u00e0 d\u1ec5 d\u00f9ng.<\/p>\n

Th\u00e0nh c\u00f4ng then ch\u1ed1t c\u1ee7a c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 \u1edf ch\u1ed7 h\u1ecd t\u1ea1o ra c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 l\u00e0m m\u1ecdi s\u1ef1 d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 m\u1edbi. Nh\u00e0 doanh nghi\u1ec7p l\u00e0 nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u c\u00f4ng ngh\u1ec7 v\u00e0 t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n m\u00ecnh h\u1ecd c\u00f3 th\u1ec3 l\u00e0m g\u00ec v\u1edbi c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u1ec3 cung c\u1ea5p nhanh h\u01a1n, t\u1ed1t h\u01a1n, r\u1ebb h\u01a1n c\u00e1ch l\u00e0m m\u1ecdi s\u1ef1. T\u1eeb \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n n\u00e0y, h\u1ecd b\u1eaft \u0111\u1ea7u h\u00ecnh dung ra \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra v\u00e0 thi\u1ebft l\u1eadp vi\u1ec5n ki\u1ebfn v\u1ec1 n\u00f3 c\u00f3 th\u1ec3 l\u00e0 g\u00ec. V\u1edbi vi\u1ec5n ki\u1ebfn r\u00f5 r\u00e0ng, h\u1ecd b\u1eaft \u0111\u1ea7u l\u00e0m m\u00f4 h\u00ecnh cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd b\u1eb1ng \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea1t t\u1edbi th\u00e0nh c\u00f4ng.<\/p>\n

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—-English version—-<\/p>\n

 <\/p>\n

Grrowing Startups<\/p>\n

Many entrepreneurs do not distinguish a startup and a small business. The major difference is startup is designed for growth when small business such as restaurants, retail shops, barbershops, coffee shops is designed to be stable so they can stay in business. Because the foundation of startups is technology and technology changes fast so if you do not grow with it, you will not stay in business for long.<\/p>\n

If Steve Jobs was happy for Apple to be a kit for hobbyists then personal computer will never be created and we probably are still using mainframe computers today. If Apple is only a computer company then iPod, iPads and iPhone will never be created. If Google is focusing only on search engine than there will never be Android phone or Chrome. What make Apple and Google special is their willingness to change with the market demands in order to grow bigger. To prosper and grow, entrepreneur must have a vision for the future. It means startup must be able to provide value to a large market; it must make something that many customers want; it must be able to reach customers as quickly as possible; and it must be willing to change as the market or technology changes. For example, if you create a product to be used only in your local market, you may reach a limited number of users but if you create it for the global market then you are thinking of fast growth. If you want to start a company, why not start with something that has the most potential? If you only want a stable business so you can survive then you are aiming at the small business but not startup. If you start a restaurant, you only have to compete with other local restaurants. If you start a search engine business then you have to compete with the whole world. That is why in startup business, you must come up with something that can be delivered to a large market so you get more customers.<\/p>\n

During the era of mainframe computer, only very large companies can afford to buy computers because they were very expensive. However, technology changed and it was possible to build small computer using integrated circuits. The idea was known among computer engineers and university students but no one would even thought about building one. The design for small computer was taught in university for years as a theory in the electronic engineering classes. Students talked about them in Computer Homebrew club at StanfordUniversity then one day a young person named Steve Jobs attended the meeting and learned about it. He asked his friend Steve Wozniak to build a small computer to prove that it can be done. They built one for themselves but Jobs wanted to build for anybody who wanted to have a small computer to play with. He reached out first to his friends who were mostly hobbyists then to university students. The first hundred Apple computers were assembled by hands in the garage of Jobs\u2019 parents. As more people wanted to buy then they moved to a bigger place and hired more people. By the end of the year, Jobs sold a million computers and it was obvious that personal computer was a big market. By that time Apple was already well established. Steve Jobs wrote: \u201cMy friend Wozniak wants to build it as a kit to hobbyists but I have a different opinion. My vision is why not built for anybody who wants a home computer. As long as they are willing to pay, we will build to meet their need, we must grow the company beyond the small market of hobbyists, we must target the whole world.\u201d<\/p>\n

As students, Larry Page and Sergey Brin wanted to search the web. But existing search engines were not as good as they could be. Since they had the technical expertise both knew that they could do better. They started as a project in the university but as the web grew bigger with more contents, existing search engines were not good enough and often crashed. Larry and Sergey started a small company in nearby building to provide a new tool to search the web which was faster, better, and easy to use. As happened with Apple, as more and more people were switching to Google, they realized how big their market could be and that was how Google was established.<\/p>\n

What clearly distinguish Apple; Google from others was their startup ideas and technology. Rapid change in technology always opens new opportunities. Sometimes the change is obvious but sometime it is not. It takes a technical people who follow the trends to identify the opportunity and seize it before somebody else does. With Apple, the key technology was the improvement of chip technology that replaced transistors by integrated circuits that allowed Steve Wozniak to design a small computer. With Google, the key technology was the fast growing of web contents on the Internet. As more people were surfing the net, they wanted better and easy to use search engines.<\/p>\n

The key success of startups is that they create new ways of doing things based on new technology. Entrepreneurs are people who understand technology and ask themselves what they can do with this technology to provide faster, better, cheaper way of doing things. From this simple idea, they start to imagine what could happen and establish a vision of what it could be. With a clear vision, they begin to model their business with enough details to ensure that they can achieve success.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p kh\u00f4ng ph\u00e2n bi\u1ec7t c\u00f4ng ti kh\u1edfi nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p nh\u1ecf. Kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-748","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep","category-xu-huong-toan-cau"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=748"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/748\/revisions"}],"predecessor-version":[{"id":749,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/748\/revisions\/749"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}