	{"id":746,"date":"2013-06-23T21:10:06","date_gmt":"2013-06-23T14:10:06","guid":{"rendered":"http:\/\/science-technology.vn\/?p=746"},"modified":"2013-06-23T21:10:06","modified_gmt":"2013-06-23T14:10:06","slug":"vien-kien-va-nguyen-li","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=746","title":{"rendered":"Vi\u1ec5n ki\u1ebfn v\u00e0 nguy\u00ean l\u00ed"},"content":{"rendered":"<p><span style=\"font-size: 14px;\">Nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 vi\u1ec5n ki\u1ebfn, s\u1eb5n l\u00f2ng ch\u1ea5p nh\u1eadn r\u1ee7i ro, v\u00e0 quy\u1ebft t\u00e2m th\u00e0nh c\u00f4ng b\u1ea5t k\u1ec3 kh\u00f3 kh\u0103n v\u00e0 th\u1ea5t b\u1ea1i. Ch\u00fang ta bi\u1ebft v\u1ec1 Bill Gates v\u00e0 Steve Jobs nh\u01b0ng sau \u0111\u00e2y l\u00e0 c\u00e2u chuy\u1ec7n kh\u00e1c v\u1ec1 m\u1ed9t nh\u00e0 doanh nghi\u1ec7p kh\u00e1c: Kiichiro Toyoda ng\u01b0\u1eddi s\u00e1ng l\u1eadp ra c\u00f4ng ti Toyota (L\u01b0u \u00fd: C\u00e1i t\u00ean Toyoda \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng 10 n\u00e9t, kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ea5u hi\u1ec7u may m\u1eafn cho n\u00ean \u00f4ng \u1ea5y \u0111\u00e3 \u0111\u1ed5i sang Toyota c\u00f3 8 n\u00e9t, v\u1eadn may h\u01a1n v\u1edbi nhi\u1ec1u ti\u1ec1n v\u00ec s\u1ed1 t\u00e1m l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a ti\u1ec1n). \u00a0\u00a0<\/span><\/p>\n<p>Toyoda l\u00e0 c\u00f4ng ti d\u1ec7t. N\u00f3 l\u00e0m m\u00e1y d\u1ec7t v\u00e0 m\u00e1y kh\u00e2u cho th\u1ecb tr\u01b0\u1eddng Nh\u1eadt B\u1ea3n. Con trai c\u1ee7a ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti Kiichiro Toyoda sang ch\u00e2u \u00c2u v\u00e0 M\u0129 \u0111\u1ec3 mua v\u1eadt t\u01b0 th\u00f4 cho vi\u1ec7c d\u1ec7t v\u00e0 b\u1ecb m\u00ea ho\u1eb7c b\u1edfi c\u00f4ng ngh\u1ec7 \u00f4 t\u00f4 cho n\u00ean anh ta \u1edf l\u1ea1i v\u00e0 h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng \u00f4 t\u00f4. Anh ta v\u1ec1 nh\u00e0 v\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi b\u1ed1 \u0111\u1ec3 anh ta kh\u1edfi \u0111\u1ea7u c\u00f4ng ti \u00f4 t\u00f4.<\/p>\n<p>Chi\u1ebfc xe \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t n\u0103m 1934 v\u1edbi ph\u1ea7n l\u1edbn c\u00e1c b\u1ed9 ph\u1eadn \u0111\u01b0\u1ee3c nh\u1eadp kh\u1ea9u t\u1eeb M\u0129 r\u1ed3i li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ti \u00f4 t\u00f4 l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. \u00dd t\u01b0\u1edfng v\u1ec1 l\u00e0m xe h\u01a1i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1edbi, khi \u00f4ng Toyoda v\u00e0o th\u1ecb tr\u01b0\u1eddng, \u0111\u00e3 c\u00f3 h\u00e0ng tr\u0103m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0ng \u00f4ng \u1ea5y nh\u1ea5n m\u1ea1nh r\u1eb1ng \u00f4ng \u1ea5y s\u1ebd c\u1ea1nh tranh v\u1edbi t\u1ea5t c\u1ea3 h\u1ecd qua vi\u1ec5n ki\u1ebfn c\u1ee7a \u00f4ng \u1ea5y \u201cL\u00e0 c\u00f4ng ti v\u1eadn t\u1ea3i duy nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t v\u1edbi gi\u00e1 c\u1ea3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ea3m \u0111\u01b0\u01a1ng \u0111\u01b0\u1ee3c.\u201d<\/p>\n<p>Trong chi\u1ebfn tranh, c\u00e1c c\u01a1 x\u01b0\u1edfng c\u1ee7a Toyota b\u1ecb n\u00e9m bom v\u00e0 ph\u00e1 hu\u1ef7. Sau \u0111\u00f3 n\u01b0\u1edbc Nh\u1eadt tr\u1ea3i qua c\u1ef1c k\u00ec kh\u00f3 kh\u0103n v\u1ec1 kinh t\u1ebf. C\u00f4ng ti \u0111\u00e3 g\u1ea7n nh\u01b0 ph\u00e1 s\u1ea3n v\u00e0i l\u1ea7n nh\u01b0ng v\u1edbi quy\u1ebft t\u00e2m, \u00f4ng Toyoda \u0111\u00e3 c\u00f3 kh\u1ea3 n\u0103ng gi\u1eef cho c\u00f4ng ti v\u1eadn h\u00e0nh qua nhi\u1ec1u th\u1ea5t b\u1ea1i. M\u1ed7i l\u1ea7n th\u1ea5t b\u1ea1i, \u00f4ng \u1ea5y l\u1ea1i coi l\u00e0 b\u00e0i h\u1ecdc \u0111\u01b0\u1ee3c h\u1ecdc. Khi h\u1ecd x\u00e2y d\u1ef1ng xe t\u1ea3i b\u1ecb th\u1ea5t b\u1ea1i, ng\u01b0\u1eddi qu\u1ea3n l\u00ed ph\u1ea3i bi\u1ebft l\u00ed do t\u1ea1i sao ch\u00fang th\u1ea5t b\u1ea1i v\u00e0 s\u1eeda n\u00f3. Khi \u00f4 t\u00f4 h\u1ecd x\u00e2y d\u1ef1ng kh\u00f4ng \u0111\u00e1p \u1ee9ng ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i, h\u1ecd ph\u1ea3i l\u00e0m l\u1ea1i to\u00e0n th\u1ec3 d\u00e2y chuy\u1ec1n l\u1eafp r\u00e1p \u0111\u1ec3 s\u1eeda ch\u00fang. M\u1ed7i l\u1ea7n m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n t\u1eeb b\u1ecf, h\u1ecd \u0111\u01b0\u1ee3c nh\u1eafc nh\u1edf v\u1ec1 vi\u1ec5n ki\u1ebfn t\u01b0\u01a1ng lai v\u00e0 \u0111i\u1ec1u \u0111\u00f3 gi\u1eef cho c\u00f4ng ti v\u1eadn h\u00e0nh qua th\u1eddi kh\u00f3 kh\u0103n.<\/p>\n<p>\u00d4ng Toyoda th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi c\u00f4ng nh\u00e2n c\u1ee7a \u00f4ng \u1ea5y: \u201cS\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta c\u00f3 \u01b0u th\u1ebf c\u1ea1nh tranh nh\u01b0 hi\u1ec7n n\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n, t\u00ednh n\u0103ng t\u1ed1t h\u01a1n, v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang ta kh\u00f4ng? N\u1ebfu kh\u00f4ng th\u00ec ph\u1ea3i s\u1eeda \u0111i\u1ec1u \u0111\u00f3 \u0111i.\u201d \u00d4ng \u1ea5y \u0111\u00e3 t\u1ea1o ra s\u00e1u nguy\u00ean t\u1eafc qu\u1ea3n l\u00ed cho c\u00f4ng ti c\u1ee7a \u00f4ng \u1ea5y: Th\u1ee9 nh\u1ea5t l\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 l\u00e0 \u201cL\u00e0m \u0111i\u1ec1u kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c.\u201d Th\u1ee9 hai l\u00e0 m\u1ecdi th\u1ee9 ph\u1ea3i tu\u00e2n theo \u201cL\u1eadp k\u1ebf ho\u1ea1ch, L\u00e0m, Ki\u1ec3m, H\u00e0nh \u0111\u1ed9ng &#8211; Plan, Do, Check, Act\u201d (PDCA) hay ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc v\u00e0 c\u1ea3i ti\u1ebfn t\u1edbi ho\u00e0n h\u1ea3o. Th\u1ee9 ba l\u00e0 \u201cCho kh\u00e1ch h\u00e0ng \u0111i\u1ec1u h\u1ecd mu\u1ed1n \u1edf m\u1ecdi n\u01a1i ch\u00fang ta l\u00e0m kinh doanh.\u201d \u0110\u00f3 l\u00e0 v\u1ec1 ngh\u0129 l\u1edbn nh\u01b0ng h\u1ed9i t\u1ee5 v\u00e0o m\u1ecdi chi ti\u1ebft. Ch\u1eb3ng h\u1ea1n, khi Toyota b\u1eaft \u0111\u1ea7u b\u00e1n xe minivan c\u1ee7a n\u00f3 \u1edf th\u1ecb tr\u01b0\u1eddng M\u0129, n\u00f3 kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi xe minivan c\u1ee7a Ford v\u00e0 GM. M\u1ed9t s\u1ed1 quan ch\u1ee9c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Toyota \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111i kh\u1eafp n\u01b0\u1edbc M\u0129 trong chi\u1ebfc minivan \u0111\u1ec3 hi\u1ec3u c\u00e1i g\u00ec n\u00f3 c\u1ea7n l\u00e0m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng M\u0129. Sau ba n\u0103m ki\u1ec3m \u0111i\u1ec3m v\u00e0 h\u1ecdc t\u1eadp, h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n xe minivan th\u1ebf h\u1ec7 m\u1edbi (xe Previa). N\u00f3 th\u00e0nh c\u00f4ng t\u1edbi m\u1ee9c c\u1ea3 GM v\u00e0 Ford th\u00f4i l\u00e0m xe minivan v\u00e0 b\u1ecf th\u1ecb tr\u01b0\u1eddng n\u00e0y. \u0110i\u1ec1u th\u1ee9 t\u01b0 l\u00e0 \u201c\u0110i v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u00e0 tho\u1ea3 m\u00e3n kh\u00e1ch h\u00e0ng\u201d d\u1ef1a tr\u00ean \u01b0u ti\u00ean: \u201cKh\u00e1ch h\u00e0ng l\u00e0 th\u1ee9 nh\u1ea5t v\u00ec h\u1ecd mua s\u1ea3n ph\u1ea9m; ng\u01b0\u1eddi b\u00e1n l\u00e0 th\u1ee9 hai v\u00ec h\u1ecd b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta, v\u00e0 nh\u00e0 ch\u1ebf t\u1ea1o l\u00e0 cu\u1ed1i c\u00f9ng v\u00ec ch\u00fang ta kh\u00f4ng t\u1ed3n t\u1ea1i n\u1ebfu kh\u00f4ng c\u00f3 h\u1ecd.\u201d \u0110i\u1ec1u th\u1ee9 n\u0103m l\u00e0 chia s\u1ebb m\u1ecdi th\u00f4ng tin v\u1edbi nh\u00e2n vi\u00ean \u0111\u1ec3 cho m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u quy\u1ebft t\u00e2m l\u00e0m cho c\u00f4ng ti th\u00e0nh c\u00f4ng. Tri\u1ebft l\u00ed &#8220;\u0111\u1ecbnh m\u1ec7nh chung&#8221; n\u00e0y cho ph\u00e9p Toyota c\u00f3 \u0111\u01b0\u1ee3c quy\u1ebft t\u00e2m \u1edf m\u1ecdi m\u1ee9c c\u1ee7a c\u00f4ng ti. \u0110i\u1ec1u th\u1ee9 s\u00e1u l\u00e0 \u201cGi\u1eef vi\u1ec7c ph\u00e1t minh kh\u00f4ng d\u1eebng ra nh\u1eefng th\u1ee9 m\u1edbi\u201d \u0111i\u1ec1u c\u00f3 ngh\u0129a l\u00e0 bao gi\u1edd c\u0169ng \u0111i tr\u01b0\u1edbc v\u00e0i b\u01b0\u1edbc v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng vi\u1ec7c th\u01b0\u1eddng xuy\u00ean \u0111\u00e0o t\u1ea1o k\u0129 n\u0103ng m\u1edbi v\u00e0 tri th\u1ee9c m\u1edbi. Toyota chi s\u1ed1 ti\u1ec1n l\u1edbn trong ng\u00e2n s\u00e1ch cho \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, h\u01a1n b\u1ea5t k\u00ec c\u00f4ng ti n\u00e0o tr\u00ean th\u1ebf gi\u1edbi. Khi Toyota \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;xe gi\u00e1 th\u1ea5p,&#8221; n\u00f3 \u0111\u00e1p l\u1ea1i b\u1eb1ng vi\u1ec7c ph\u00e1t tri\u1ec3n xe Lexus th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng l\u1edbn h\u01a1n c\u1ee7a d\u00f2ng xe sang v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u nh\u01b0 BMW v\u00e0 Mercedes. M\u1ed9t quan ch\u1ee9c \u0111i\u1ec1u h\u00e0nh ch\u00e2u \u00c2u than: \u201cC\u00e1c b\u1ea1n kh\u00f4ng n\u00ean khi\u00eau kh\u00edch h\u1ecd; h\u1ecd bi\u1ebft c\u00e1ch l\u00e0m \u0111i\u1ec1u kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c. \u0110\u00f3 l\u00e0 nguy\u00ean l\u00ed \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd.\u201d<\/p>\n<p>Vi\u1ec5n ki\u1ebfn, m\u1ee5c \u0111\u00edch v\u00e0 s\u00e1u nguy\u00ean l\u00ed l\u00e0m m\u1ea1nh cho Toyota v\u00e0 l\u00e0m cho n\u00f3 th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ti \u00f4 t\u00f4 t\u1ed1t nh\u1ea5t v\u00e0 l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. \u0110i\u1ec1u \u0111\u00f3 x\u1ea3y ra trong v\u00f2ng 60 n\u0103m k\u1ec3 t\u1eeb khi n\u00f3 kh\u1edfi nghi\u1ec7p (1934-1994). Trong nh\u1eefng n\u0103m \u0111\u1ea7u th\u1ebf k\u1ec9 hai m\u01b0\u01a1i, n\u00f3 x\u00e2y d\u1ef1ng xe cho th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng. Trong hai m\u01b0\u01a1i n\u0103m sau, n\u00f3 xu\u1ea5t kh\u1ea9u xe h\u01a1i cho c\u00e1c n\u01b0\u1edbc kh\u00e1c, v\u00e0 r\u1ed3i hai m\u01b0\u01a1i n\u0103m n\u1eefa n\u00f3 tr\u1edf th\u00e0nh h\u00e3ng xe l\u1edbn nh\u1ea5t v\u00e0 sinh l\u1eddi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 t\u1ea5t c\u1ea3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t vi\u1ec5n ki\u1ebfn.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8212;-English version&#8212;-<\/p>\n<p>&nbsp;<\/p>\n<p>The vision and the principles<\/p>\n<p>An entrepreneur must have vision, willing to accept risks, and determine to succeed regardless of difficulty and failures. We know about Bill Gates and Steve Jobs but following is another story of another entrepreneur: Kiichiro Toyoda who found Toyota (Noted: The name Toyoda was written with 10 strokes, not a lucky sign so he changed to Toyota that has 8 strokes, a better luck with money as eight is a symbol of money).<\/p>\n<p>Toyoda was a textile company. It makes looms and sewing machines for Japanese market. The owner\u2019s son Kiichiro Toyoda went to Europe and the U.S. to buy raw materials for textile and fascinated by automobile technology so he stayed and learned how to build cars. He went home and convinced his father to let him started a car company.<\/p>\n<p>The first car was produced in 1934 with most parts imported from the U.S. then continues its growth to be one of the biggest automobile companies in the world. The idea of making car was not new, when Mr. Toyoda entered the market, there were hundreds of competitors\u00a0but he insisted that he would compete with all of them via his vision \u201cTo be the only transportation company for the world that build the best quality product at the price that people can afford.\u201d<\/p>\n<p>During the war, Toyota factories were bombed and destroyed. After that Japan experienced extreme economic difficulty. The company was almost bankrupted several times but through determination Mr. Toyoda was able to keep the company operate through many failures. Each time it failed, he considered a lesson to be learned. When they built trucks that failed, managers must learn the reason why they failed and fixed it. When cars they built did not meet the quality expected, they must rework the entire assembly line to correct them. Each time people wanted to gave up, they were reminded about the vision of the future and it kept the company operated throughout the difficult time.<\/p>\n<p>Mr. Toyoda often asked his workers: \u201cDoes our product have a competitive edge such as better performance, better quality, better price, better feature, and better services over our competitors? If not then fix it.\u201d He created the six principles for his company: The first is its goals of \u201cDo the impossible\u201d. The second is everything must follow the \u201cPlan, Do, Check, Act\u201d (PDCA) or the method of learning and improving toward perfection. The third is \u201cGiving customers what they want everywhere we do the business\u201d. It is about think big but focuses on every detail. For example, when Toyota started to sell its minivan in the U.S. market, it could not compete with the minivans of Ford and GM. A number of Toyota executives were asked to travel throughout the U.S in a minivan to understand what it would take to meet U.S. customer needs. After three years of reviewing and learning, they developed the next generation minivan (The Previa). It was so successful that both GM and Ford stopped build minivans and abandoned the market. The fourth is \u201cGoing to the market and satisfy customers\u201d based on priority: \u201cCustomer is first because they buy the products; the Dealer is second because they sell our products, and the Manufacturer is last because we do not exist without them\u201d. The fifth is to share all information with employees so everyone is committed to make the company succeed. This \u201cShared destiny\u201d philosophy allowed Toyota to get commitments at every level of the company. The sixth is \u201cKeep inventing new things nonstop\u201d which means always stay few steps ahead of the competitor by constantly training for new skills and new knowledge. Toyota spent a large amount of budget for employee trainings, more than any company in the world. When Toyota was considered a \u201cLow cost car, it responded by develop the Lexus that captured a larger market of luxury cars and competed with all top brands like BMW and Mercedes. A European executive lamented: \u201cYou should not provoke them; they know how to do the impossible. That is their first principle.\u201d<\/p>\n<p>The vision, goals and six principles strengthen Toyota and make it one of the best and largest automobile companies in the world. It happened within 60 years since it started. (1934-1994) In the first twenty years, it builds cars for the local market. In the next twenty years, it exports cars to other countries, and then by the next twenty years it becomes the biggest and most profitable automobile in the world. And it all started with a single vision.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 vi\u1ec5n ki\u1ebfn, s\u1eb5n l\u00f2ng ch\u1ea5p nh\u1eadn r\u1ee7i ro, v\u00e0 quy\u1ebft t\u00e2m th\u00e0nh c\u00f4ng b\u1ea5t k\u1ec3 kh\u00f3 kh\u0103n v\u00e0 th\u1ea5t b\u1ea1i. &hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-746","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=746"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/746\/revisions"}],"predecessor-version":[{"id":747,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/746\/revisions\/747"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}