{"id":707,"date":"2013-06-22T11:38:29","date_gmt":"2013-06-22T04:38:29","guid":{"rendered":"http:\/\/science-technology.vn\/?p=707"},"modified":"2013-06-22T11:38:29","modified_gmt":"2013-06-22T04:38:29","slug":"cong-thuc-than-ki-phan-1","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=707","title":{"rendered":"C\u00f4ng th\u1ee9c th\u1ea7n k\u00ec ph\u1ea7n 1"},"content":{"rendered":"

Ng\u00e0y nay kh\u1edfi nghi\u1ec7p l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong c\u00e1c sinh vi\u00ean \u0111\u1ea1i h\u1ecdc \u1edf M\u0129. C\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 sinh vi\u00ean \u0111\u1ea1i h\u1ecdc m\u01a1 c\u00e1i g\u00ec \u0111\u00f3 trong l\u1edbp, kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti v\u00e0 tr\u1edf th\u00e0nh Marc Zuckerberg hay Bill Gates ti\u1ebfp. T\u1ea5t nhi\u00ean, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u00edch nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng v\u00e0 d\u01b0\u1eddng nh\u01b0 l\u00e0 c\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 l\u00e0m ra nhi\u1ec1u ti\u1ec1n. Tuy nhi\u00ean, trong th\u1ef1c t\u1ebf \u0111i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi nhi\u1ec1u n\u1ed7 l\u1ef1c h\u01a1n v\u00e0 “b\u00ed quy\u1ebft” \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti v\u00e0 l\u00e0m cho n\u00f3 th\u00e0nh c\u00f4ng. Tu\u1ea7n tr\u01b0\u1edbc, m\u1ed9t sinh vi\u00ean h\u1ecfi t\u00f4i: \u201cC\u00f3 b\u00ed m\u1eadt hay c\u00f4ng th\u1ee9c th\u1ea7n k\u00ec trong kinh doanh c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111\u1ec3 cho ai \u0111\u00f3 th\u00e0nh c\u00f4ng m\u00e0 ng\u01b0\u1eddi kh\u00e1c th\u00ec kh\u00f4ng kh\u00f4ng?\u201d C\u1ea3 l\u1edbp c\u01b0\u1eddi to v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ngh\u0129 r\u1eb1ng \u0111\u00f3 l\u00e0 chuy\u1ec7n \u0111\u00f9a. L\u00e0m cho h\u1ecd ng\u1ea1c nhi\u00ean, t\u00f4i x\u00e1c nh\u1eadn: \u201cC\u00f3 ch\u1ee9, c\u00f3 c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng th\u1ea7n k\u00ec \u0111\u1ea5y v\u00e0 n\u1ebfu c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, c\u00e1c b\u1ea1n s\u1ebd l\u00e0 m\u1ed9t Steve Jobs hay Bill Gates kh\u00e1c v\u00e0 t\u00f4i s\u1ebd d\u1ea1y c\u00f4ng th\u1ee9c n\u00e0y h\u00f4m nay.\u201d Khi c\u1ea3 l\u1edbp c\u01b0\u1eddi, t\u00f4i gi\u1ea3i th\u00edch:<\/span><\/p>\n

\u201cC\u00f4ng ti kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng kh\u00f4ng kh\u1edfi \u0111\u1ea7u b\u1eb1ng \u00fd t\u01b0\u1edfng nh\u01b0 ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi v\u1eabn ngh\u0129. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u00f3 \u00fd t\u01b0\u1edfng l\u1edbn nh\u01b0ng c\u00f3 nhi\u1ec1u \u0111i\u1ec1u m\u00e0 b\u1ea1n ph\u1ea3i l\u00e0m v\u00e0 m\u1ed9t s\u1ed1 th\u00ec kh\u00f4ng hi\u1ec3n nhi\u00ean v\u1eady. Sinh vi\u00ean k\u0129 thu\u1eadt th\u01b0\u1eddng tin r\u1eb1ng h\u1ecd c\u00f3 k\u0129 n\u0103ng k\u0129 thu\u1eadt, h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra websites, h\u1ecd c\u00f3 th\u1ec3 vi\u1ebft m\u00e3 th\u00ec h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra c\u00f4ng ti kh\u1edfi nghi\u1ec7p. \u0110\u00f3 l\u00e0 ni\u1ec1m tin c\u0169 c\u1ee7a th\u1eddi dotcom th\u1ea5t b\u1ea1i. \u0110\u1ec3 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng ng\u00e0y nay, ng\u01b0\u1eddi ta ph\u1ea3i \u0111i xu\u1ed1ng vi\u1ec7c h\u00ecnh th\u00e0nh c\u00f4ng th\u1ee9c, l\u1eadp k\u1ebf ho\u1ea1ch, ki\u1ec3m nghi\u1ec7m, th\u1ef1c thi, ti\u1ebfp th\u1ecb v\u00e0 l\u1eadp th\u1ebf c\u1ea1nh tranh. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft trong m\u1ed9t c\u00f4ng th\u1ee9c th\u1ea7n k\u00ec m\u00e0 b\u1ea1n s\u1ebd h\u1ecdc trong l\u1edbp n\u00e0y.<\/p>\n

M\u1ecdi c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111\u1ec1u c\u00f3 th\u1ec3 tu\u00e2n theo c\u00f4ng th\u1ee9c th\u1ea7n k\u00ec: \u201cGi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 v\u00e0 cung c\u1ea5p cho h\u1ecd l\u00ed do \u0111\u1ec3 tr\u1ea3 cho b\u1ea1n nhi\u1ec1u ti\u1ec1n v\u00ec n\u00f3.\u201d Steve Jobs d\u00f9ng c\u00f4ng th\u1ee9c n\u00e0y v\u00e0 \u0111\u00e3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3: H\u1ecd c\u1ea7n m\u00e1y t\u00ednh nh\u01b0ng kh\u00f4ng th\u1ec3 \u0111\u1ea3m \u0111\u01b0\u01a1ng \u0111\u01b0\u1ee3c mua m\u00e1y t\u00ednh l\u1edbn gi\u00e1 h\u00e0ng tri\u1ec7u \u0111\u00f4 la. Steve cung c\u1ea5p m\u00e1y t\u00ednh nh\u1ecf m\u00e0 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u nh\u01b0 m\u00e1y t\u00ednh l\u1edbn\u00a0 nh\u01b0ng b\u00e1n ch\u1ec9 ba ngh\u00ecn \u0111\u00f4 la. Ch\u1ec9 trong hai n\u0103m, \u00f4ng \u1ea5y \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n hai tri\u1ec7u m\u00e1y t\u00ednh Apple v\u00e0 trong v\u00f2ng n\u0103m n\u0103m Apple th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh.<\/p>\n

Google c\u0169ng \u0111i theo c\u00f4ng th\u1ee9c th\u1ea7n k\u00ec n\u00e0y. \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 Google kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ti \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean. \u0110\u00e3 c\u00f3 b\u1ea9y c\u00f4ng ti \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm v\u00e0o th\u1eddi \u0111\u00f3 nh\u01b0ng ch\u00fang t\u1ea5t c\u1ea3 \u0111\u1ec1u kh\u00f3 d\u00f9ng cho n\u00ean ch\u1ec9 v\u00e0i ng\u01b0\u1eddi c\u00f3 k\u0129 n\u0103ng m\u00e1y t\u00ednh m\u1edbi c\u00f3 th\u1ec3 d\u00f9ng \u0111\u01b0\u1ee3c ch\u00fang v\u00e0 h\u1ecd ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 d\u00f9ng c\u00e1c \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm n\u00e0y. Google \u0111\u00e3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng vi\u1ec7c l\u00e0m cho n\u00f3 th\u00e0nh d\u1ec5 d\u00f9ng h\u01a1n c\u00e1c \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm kh\u00e1c v\u00e0 cung c\u1ea5p n\u00f3 mi\u1ec5n ph\u00ed. Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd l\u00e0 \u0111\u01a1n gi\u1ea3n: \u201cT\u1ea1i sao tr\u1ea3 ti\u1ec1n cho m\u1ed9t \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm kh\u00f3 d\u00f9ng trong khi b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng m\u1ed9t \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm d\u1ec5 d\u00f9ng m\u00e0 ch\u1eb3ng ph\u1ea3i tr\u1ea3 ti\u1ec1n g\u00ec.\u201d Trong m\u1ed9t th\u1eddi gian ng\u1eafn, Google th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng r\u1ed3i tr\u01b0\u1edfng th\u00e0nh l\u00e0 c\u00f4ng ti Internet l\u1edbn nh\u1ea5t.<\/p>\n

Nh\u01b0ng \u0111\u00f3 ch\u1ec9 m\u1edbi l\u00e0 m\u1ed9t n\u1eeda c\u1ee7a c\u00f4ng th\u1ee9c th\u1ea7n k\u00ec \u201cGi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho nhi\u1ec1u ng\u01b0\u1eddi.\u201d Google c\u0169ng ti\u1ebfp c\u1eadn t\u1edbi c\u00e1c c\u00f4ng ti kinh doanh v\u1edbi \u0111\u1ec1 ngh\u1ecb gi\u00e1 tr\u1ecb kh\u00e1c: \u201cKhi m\u1ecdi ng\u01b0\u1eddi t\u00ecm c\u00e1i g\u00ec \u0111\u00f3 li\u00ean quan t\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, ch\u00fang t\u00f4i s\u1ebd cho hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n l\u00ean nh\u01b0ng b\u1ea1n kh\u00f4ng ph\u1ea3i tr\u1ea3 cho ch\u00fang t\u00f4i c\u00e1i g\u00ec ch\u1eebng n\u00e0o h\u1ecd c\u00f2n ch\u01b0a b\u1ea5m v\u00e0o website c\u1ee7a b\u1ea1n. B\u1ea1n \u201ctr\u1ea3 theo c\u00fa b\u1ea5m chu\u1ed9t.\u201d \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kinh doanh v\u00ec n\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o ng\u1eabu nhi\u00ean v\u00ec m\u1ecdi ng\u01b0\u1eddi t\u00ecm s\u00e1ch s\u1ebd kh\u00f4ng bao gi\u1edd ch\u00fa \u00fd t\u1edbi qu\u1ea3ng c\u00e1o xe h\u01a1i. Khi m\u1ecdi ng\u01b0\u1eddi b\u1ea5m v\u00e0o qu\u1ea3ng c\u00e1o, h\u1ecd quan t\u00e2m nhi\u1ec1u nh\u1ea5t v\u00e0 d\u1ef1 \u0111\u1ecbnh mua v\u00e0 \u0111i\u1ec1u \u0111\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho c\u00e1c c\u00f4ng ti n\u00e0y, cho n\u00ean h\u1ecd h\u00e0i l\u00f2ng tr\u1ea3 cho Google nhi\u1ec1u ti\u1ec1n v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. B\u1eb1ng vi\u1ec7c ti\u1ebfp c\u1eadn t\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng \u0111\u1ec1 ngh\u1ecb gi\u00e1 tr\u1ecb kh\u00e1c nhau v\u00e0 c\u00e1c quan h\u1ec7 kh\u00e1c nhau, Google tr\u1edf n\u00ean th\u00e0nh c\u00f4ng v\u00ec n\u00f3 bi\u1ebft r\u00f5 c\u00f4ng th\u1ee9c th\u1ea7n k\u00ec n\u00e0y.<\/p>\n

B\u1ea1n \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c th\u1ea7n k\u00ec n\u00e0y cho c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1ebf n\u00e0o? N\u1ebfu b\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng, b\u1ea1n ph\u1ea3i t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n m\u00ecnh: N\u00f3 c\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 kh\u00f4ng? (tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb) Bao nhi\u00eau ng\u01b0\u1eddi c\u00f3 v\u1ea5n \u0111\u1ec1 n\u00e0y? (k\u00edch c\u1ee1 th\u1ecb tr\u01b0\u1eddng) Nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 ai? (ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng) L\u00e0m sao b\u1ea1n \u0111\u1ea1t t\u1edbi h\u1ecd? (k\u00eanh) H\u1ecd s\u1eb5n l\u00f2ng tr\u1ea3 bao nhi\u00eau? (thu nh\u1eadp) N\u00f3 t\u1ed1n c\u1ee7a b\u1ea1n bao nhi\u00eau? (chi ph\u00ed) B\u1ea1n c\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y theo c\u00e1ch kh\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng v\u00e0 theo c\u00e1ch kh\u00f4ng d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c sao ch\u00e9p b\u1edfi ng\u01b0\u1eddi kh\u00e1c? (l\u1eadp th\u1ebf c\u1ea1nh tranh). V\u1ec1 c\u0103n b\u1ea3n, n\u1ebfu b\u1ea1n c\u00f3 c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u1ea7n v\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n l\u00e0 duy nh\u1ea5t th\u00ec b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n cho th\u00e0nh c\u00f4ng.<\/p>\n

V\u00ec sinh vi\u00ean k\u0129 thu\u1eadt c\u00f3 th\u1ec3 kh\u00f4ng quen thu\u1ed9c v\u1edbi m\u00f4 h\u00ecnh doanh nghi\u1ec7p v\u00e0 ch\u00edn c\u1ea5u ph\u1ea7n c\u1ee7a n\u00f3, t\u00f4i th\u01b0\u1eddng l\u00e0m ng\u1eafn ch\u00fang l\u1ea1i trong ba c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n (C\u00e1i g\u00ec, Ai, v\u00e0 L\u00e0m sao) m\u00e0 h\u1ecd ph\u1ea3i tr\u1ea3 l\u1eddi:<\/p>\n

C\u00e1i g\u00ec: V\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang \u0111\u1ecbnh gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec? S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? D\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/p>\n

Ai: Ai l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n? Ai c\u00f3 v\u1ea5n \u0111\u1ec1?<\/p>\n

L\u00e0m sao: L\u00e0m sao b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y? Th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u1ebf n\u00e0o? B\u1ea1n \u0111\u1ecbnh \u0111\u1ea1t t\u1edbi kh\u00e1ch h\u00e0ng th\u1ebf n\u00e0o? L\u00e0m sao b\u1ea1n d\u1eabn l\u00e1i nhu c\u1ea7u? L\u00e0m sao b\u1ea1n l\u00e0m ti\u1ec1n?<\/p>\n

B\u1eb1ng vi\u1ec7c tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n n\u00e0y, sinh vi\u00ean c\u00f3 th\u1ec3 ki\u1ec3m nghi\u1ec7m \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u h\u1ecd c\u00f3 c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00e0nh vi\u1ec5n ki\u1ebfn cho c\u00f4ng ti kh\u1edfi nghi\u1ec7p v\u00e0 qua th\u1eddi gian n\u00f3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n

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—-English version—-<\/p>\n

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The magic formula part 1<\/p>\n

Today entrepreneurship is a new trend among college students in the U.S. There are stories about college students dream of something in classroom, start a company and become the next Marc Zuckerberg or Bill Gates. Of course, everybody loves success stories and it seems like startup is an easy ways to make a lot of money. However, in reality it requires much more efforts and \u201cknow how\u201d to start a company and makes it successful. Last week, a student asked me: \u201cIs there a secret or magic formula in startup business so somebody is successful but other is not?\u201d The class laughed aloud as everybody thought that it was a joke. To their surprise, I confirmed: \u201cYes, there is a magic success formula and if you can do it, you will be another Steve Jobs or Bill Gates and I will teach this formula today.\u201d As the class all laughed, I explained:<\/p>\n

\u201cThe successful startup does not start with the idea as most people think. Everyone can have great idea but there are many things that you must do and some are not so obvious. Technical students often believe that they have technical skills, they can create websites, they can write code then they can create startup. That is the old belief of the failure dotcom era. To succeed in today environment, it comes down to formulating, planning, validating, executing, marketing and competitive positioning. These factors can be summarized into a magic formula that you will learn in this class.<\/p>\n

Every startup can follow a magic formula: \u201cTo solve a problem that lots of people have and offer them a reason to pay you a lot of money for it\u201d. Steve Jobs used this formula and solved the problem that lots of people have: They need a computer but could not afford as Mainframe computer costs over million dollars. Steve offered a small computer that can do many things like a mainframe computer but sold for only three thousand dollars. In just two years, he sold over two millions Apple computer and within five years Apple captured the computer market.<\/p>\n

Google also followed this magic formula. It is important to note that Google was not the first search engine company. There were seven search engine companies at that time but they were all difficult to use so only few people with computer skills could use them and they had to pay to use these search engines. Google solved the problem by make it easier to use than other search engines and offered it free of charge. Their value proposition was simple: \u201cWhy pay for a difficult to use search engine when you can use an easy to use search engine without paying anything.\u201d In a short time, Google captured the market then grew to be the largest Internet company.<\/p>\n

But that was is only half of the magic formula \u201cSolving problem to a lot of people.\u201d Google also approached business companies with another value proposal: \u201cWhen people search for something relating to your product, we will display your advertising in but you do not pay us anything until they click onto your website. You \u201cpay per mouse click\u201d. This also solved the business problem as it was more effective than random advertising because people search for book would never pay attention to car advertising. When people click onto advertising, they were mostly interested and intended to buy and it solved problem for these companies so they were glad to pay Google a lot of money for it. By approach customers with different value proposals and different relationships, Google became successful because it knew the magic formula well.<\/p>\n

How do you apply this magic formula to your startup? If you have an idea, you must ask yourself: Does it solve a problem that many people have? (Value proposition) How many people have this problem? (Market size) Who are these people? (Customers Segment) How do you reach them? (Channels) How much are they willing to pay? (Revenue) How much does it cost you? (Costs) Are you solving this problem in a way that differ from others and in a way that is not easily copied by others? (Competitive positioning). Basically, if you have something people need and your solution is unique then you have better chance to success.<\/p>\n

Since\u00a0technical students may be unfamiliar with the business model and its nine components. I often shorten them into three simple questions (What, Who, and How) that they must answer:<\/p>\n

What: What is the problem are you trying to solve? What is your product? What is your service?<\/p>\n

Who: Who are your Customers? Who has the problem?<\/p>\n

How: How do you solve this problem? How big is the market? How are you going to reach the customers? How do you drive demand? How will you make money?<\/p>\n

By answering these simple questions, students can validate their ideas to determine whether they have something that can be developed into a vision for a startup and overtime it can grow into an enterprise in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y nay kh\u1edfi nghi\u1ec7p l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong c\u00e1c sinh vi\u00ean \u0111\u1ea1i h\u1ecdc \u1edf M\u0129. C\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 sinh vi\u00ean \u0111\u1ea1i … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=707"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/707\/revisions"}],"predecessor-version":[{"id":708,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/707\/revisions\/708"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}