{"id":705,"date":"2013-06-22T11:37:30","date_gmt":"2013-06-22T04:37:30","guid":{"rendered":"http:\/\/science-technology.vn\/?p=705"},"modified":"2013-06-22T11:37:30","modified_gmt":"2013-06-22T04:37:30","slug":"cong-thuc-thanh-cong-than-ki-phan-2","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=705","title":{"rendered":"C\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng th\u1ea7n k\u00ec ph\u1ea7n 2"},"content":{"rendered":"

Kh\u1edfi nghi\u1ec7p \u0111\u00e3 ti\u1ebfn ho\u00e1 qua nhi\u1ec1u n\u0103m t\u1eeb c\u00f4ng ti kh\u1edfi nghi\u1ec7p trong ga ra (Hewlett Packard, Apple) t\u1edbi c\u00f4ng ti kh\u1edfi nghi\u1ec7p trong \u0111\u1ea1i h\u1ecdc (Google, Facebook). V\u1edbi ti\u1ebfn b\u1ed9 c\u1ee7a c\u00f4ng ngh\u1ec7, hi\u1ec3n nhi\u00ean l\u00e0 ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p s\u1ebd b\u1eaft \u0111\u1ea7u trong \u0111\u1ea1i h\u1ecdc hay ph\u00f2ng th\u00ed nghi\u1ec7m nghi\u00ean c\u1ee9u v\u00e0 r\u1eb1ng ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 doanh nghi\u1ec7p s\u1ebd l\u00e0 sinh vi\u00ean \u0111\u1ea1i h\u1ecdc hay nh\u00e0 khoa h\u1ecdc gi\u1ecfi v\u1ec1 k\u0129 n\u0103ng k\u0129 thu\u1eadt. Trong qu\u00e1 kh\u1ee9, kh\u1edfi nghi\u1ec7p l\u00e0 m\u00f4n h\u1ecdc \u0111\u01b0\u1ee3c d\u1ea1y ch\u1ee7 y\u1ebfu trong ch\u01b0\u01a1ng tr\u00ecnh kinh doanh nh\u01b0ng ng\u00e0y nay n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1ea1y trong ch\u01b0\u01a1ng tr\u00ecnh khoa h\u1ecdc hay c\u00f4ng ngh\u1ec7.<\/span><\/p>\n

V\u1ec1 c\u0103n b\u1ea3n c\u00f4ng ti kh\u1edfi nghi\u1ec7p b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng m\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. C\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng m\u00e0 nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p d\u00f9ng l\u00e0: \u201cGi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 v\u00e0 cung c\u1ea5p cho h\u1ecd l\u00ed do \u0111\u1ec3 tr\u1ea3 ti\u1ec1n cho b\u1ea1n v\u1ec1 \u0111i\u1ec1u \u0111\u00f3.\u201d Y\u1ebfu t\u1ed1 n\u00e0y \u1edf ch\u1ed7 c\u00f4ng ti kh\u1edfi nghi\u1ec7p ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng b\u1eb1ng vi\u1ec7c n\u1eafm b\u1eaft nhi\u1ec1u kh\u00e1ch h\u00e0ng, c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi cao, r\u1ed3i cu\u1ed1i c\u00f9ng t\u0103ng tr\u01b0\u1edfng l\u1edbn h\u01a1n th\u00e0nh doanh nghi\u1ec7p. Th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u00e0y s\u1ebd t\u1ea1o ra phong tr\u00e0o khi nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n tr\u1edf th\u00e0nh nh\u00e0 doanh nghi\u1ec7p v\u00e0 b\u1eaft \u0111\u1ea7u c\u00f4ng ti kh\u1edfi nghi\u1ec7p ri\u00eang c\u1ee7a h\u1ecd. C\u00e0ng nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p, c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p s\u1ebd t\u00e1c \u0111\u1ed9ng v\u00e0o x\u00e3 h\u1ed9i, thay \u0111\u1ed5i c\u00e1ch m\u1ecdi ng\u01b0\u1eddi s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c, thay \u0111\u1ed5i c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh, d\u1eabn l\u00e1i kinh t\u1ebf ph\u00e1t tri\u1ec3n v\u00e0 \u0111em t\u1edbi nhi\u1ec1u vi\u1ec7c l\u00e0m h\u01a1n v\u00e0 th\u1ecbnh v\u01b0\u1ee3ng cho x\u00e3 h\u1ed9i.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 ch\u1ec9 nh\u1eefng c\u00f4ng ti kh\u1edfi nghi\u1ec7p t\u1ed1t nh\u1ea5t v\u1edbi c\u00f4ng ngh\u1ec7 t\u1ed1t nh\u1ea5t m\u1edbi tr\u1edf th\u00e0nh doanh nghi\u1ec7p sinh l\u1eddi. C\u00e2u h\u1ecfi th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u1ecfi l\u00e0 c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ch\u1ec9 v\u1edbi tri th\u1ee9c c\u00f4ng ngh\u1ec7 kh\u00f4ng? T\u1ea5t nhi\u00ean, m\u1ed9t m\u00ecnh c\u00f4ng ngh\u1ec7 l\u00e0 kh\u00f4ng \u0111\u1ee7 b\u1edfi v\u00ec b\u1ea1n ph\u1ea3i th\u01b0\u01a1ng m\u1ea1i ho\u00e1 n\u00f3 v\u00e0 l\u00e0m ra ti\u1ec1n. Do \u0111\u00f3 c\u1ea3 tri th\u1ee9c c\u00f4ng ngh\u1ec7 v\u00e0 doanh nghi\u1ec7p \u0111\u1ec1u quan tr\u1ecdng cho th\u00e0nh c\u00f4ng. Kh\u00f4ng c\u00f3 tri th\u1ee9c doanh nghi\u1ec7p, nh\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng r\u01a1i v\u00e0o tri\u1ec7u ch\u1ee9ng \u201cN\u1ebfu ch\u00fang ta l\u00e0m ra n\u00f3, m\u1ecdi ng\u01b0\u1eddi s\u1ebd mua\u201d v\u00e0 c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u1ed9t \u201cs\u1ea3n ph\u1ea9m ho\u00e0n h\u1ea3o\u201d m\u00e0 kh\u00f4ng hi\u1ec3u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. Kh\u00f4ng c\u00f3 tri th\u1ee9c c\u00f4ng ngh\u1ec7, nh\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng r\u01a1i v\u00e0o tri\u1ec7u ch\u1ee9ng “N\u1ebfu m\u1ecdi ng\u01b0\u1eddi mua, ch\u00fang s\u1ebd l\u00e0m n\u00f3” v\u00e0 \u0111\u01b0a ra h\u1ee9a h\u1eb9n cho kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng bi\u1ebft c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n

\u0110\u1ec3 ch\u1eafc r\u1eb1ng sinh vi\u00ean k\u0129 thu\u1eadt kh\u00f4ng ph\u1ea1m sai l\u1ea7m doanh nghi\u1ec7p, t\u00f4i th\u01b0\u1eddng chia “c\u00f4ng th\u1ee9c th\u1ea7n k\u00ec” th\u00e0nh m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi m\u00e0 sinh vi\u00ean ph\u1ea3i tr\u1ea3 l\u1eddi khi h\u1ecd b\u1eaft \u0111\u1ea7u cu\u1ed9c h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p:<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb:<\/b>\u00a0\u0110\u00edch x\u00e1c b\u1ea1n mu\u1ed1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng:<\/b>\u00a0B\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3 cho ai? Ai l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n? H\u1ecd c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi?<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0K\u00eanh:<\/b>\u00a0B\u1ea1n \u0111\u1ea1t t\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0Quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/b>\u00a0L\u00e0m sao b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, gi\u1eef h\u1ecd, v\u00e0 t\u0103ng s\u1ed1 kh\u00e1ch h\u00e0ng?<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0K\u00edch c\u1ee1 th\u1ecb tr\u01b0\u1eddng:<\/b>\u00a0C\u01a1 h\u1ed9i l\u1edbn ch\u1eebng n\u00e0o? B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c bao nhi\u00eau?<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0C\u00e1ch \u0111o\/Thu nh\u1eadp:<\/b>\u00a0B\u1ea1n s\u1ebd \u0111o th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? B\u1ea1n ngh\u0129 b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c bao nhi\u00eau? Chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0\u00a0Th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh:<\/b>\u00a0Ph\u01b0\u01a1ng \u00e1n kh\u00e1c n\u00e0o c\u00f3 \u0111\u00f3? Ai l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n?<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0\u00a0Kh\u00e1c bi\u1ec7t:<\/b>\u00a0T\u1ea1i sao b\u1ea1n ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 theo \u0111u\u1ed5i \u0111i\u1ec1u n\u00e0y? B\u1ea1n c\u00f3 g\u00ec t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n?<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0\u00a0Quan h\u1ec7 \u0111\u1ed1i t\u00e1c:<\/b>\u00a0B\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch c\u00f3 \u0111\u1ed1i t\u00e1c kh\u00f4ng? H\u1ecd l\u00e0 ai?<\/p>\n

10.\u00a0\u00a0\u00a0Y\u00eau c\u1ea7u gi\u1ea3i ph\u00e1p:<\/b>\u00a0Y\u1ebfu t\u1ed1 n\u00e0o l\u00e0 m\u1ea5u ch\u1ed1t cho th\u00e0nh c\u00f4ng? C\u00f4ng ngh\u1ec7 n\u00e0o b\u1ea1n d\u00f9ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y?<\/p>\n

11.\u00a0\u00a0\u00a0\u00a0R\u1ee7i ro:<\/b>\u00a0R\u1ee7i ro l\u00e0 g\u00ec v\u00e0 l\u00e0m sao b\u1ea1n gi\u1ea3m nh\u1eb9 \u0111\u01b0\u1ee3c ch\u00fang?<\/p>\n

12.\u00a0\u00a0\u00a0\u00a0Nhu c\u1ea7u:<\/b>\u00a0B\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch g\u00ec \u0111\u1ec3 l\u00e0m B\u00c2Y GI\u1edc? B\u1ea1n c\u00f3 n\u00ean b\u1eaft \u0111\u1ea7u hay b\u1ea1n n\u00ean \u0111\u1ee3i \u2013 khi n\u00e0o b\u1ea1n b\u1eaft \u0111\u1ea7u?<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

The magic success formula part 2<\/p>\n

Entrepreneurship has evolved over the years from startups in garages (Hewlett Packard, Apple) to startups in universities (Google, Facebook). With the advancement of technology, it is obvious that most startups will begin in universities or research laboratories and that most entrepreneurs will be college students with strong technical skills or scientists. In the past, entrepreneurship is a course taught mostly in business programs but today it is often taught in science or technology programs.<\/p>\n

Basically startup begins with a good idea that can be turned into a successful business. The success formula that many entrepreneurs use is: \u201cTo solve a problem that lots of people have and offer them a reason to pay you money for it.\u201d The factor is startup must be designed to grow by captures more customers, be highly profitable, then eventually grow larger to an enterprise. The success of these enterprises will create a movement as more people want to become entrepreneurs and start their own startups. More startups, more enterprises will impact society, change the way people live and work, change the way business operates, drive the economy to grows and bring more jobs and prosperity to society.<\/p>\n

It is important to note that only the best startup with the best technology will become a profitable enterprise. The question often asked is can startup be built only with technology knowledge? Of course, technology alone is not enough because you have to commercialize it and make money. Therefore both technology and business knowledge are important to succeed. Without business knowledge, entrepreneurs often fall into the \u201cIf we build it, people will buy\u201d symptom and try to build a \u201cperfect product\u201d without understand the market needs. Without technology knowledge, entrepreneurs often fall into the \u201cIf people buy, we will build it\u201d symptom and make promises to customers without knowing how to do solve the problem.<\/p>\n

To make sure that technical students do not make business mistake, I often break down the \u201cmagic formula\u201d to a number of questions that students must answer when they begin their entrepreneurship journey:<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0Value Proposition:<\/b>\u00a0Exactly what problem that you want to solve?<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0Customers segments:<\/b>\u00a0For whom do you solve that problem? Who are your customers? How many of them?<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0Channels:<\/b>\u00a0How do you reach your customers?<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0Customer relationships:<\/b>\u00a0How do you get customers, keep them, and increase the number of customers?<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0Market Size:<\/b>\u00a0How big is the opportunity? How much can you get?<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0Metrics\/Revenue:<\/b>\u00a0How will you measure success? How much do you think you could sell your product for? What is your business strategy?<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0\u00a0Competitive Market:<\/b>\u00a0What alternatives are out there now? Who are your competitors?<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0\u00a0Differentiator:<\/b>\u00a0Why are you best suited to pursue this? What do you have that is better than your competitors?<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0\u00a0Partnerships:<\/b>\u00a0Do you plan to have partners? Who are they?<\/p>\n

10.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Solution Requirements:<\/b>\u00a0What factors are critical to success? What technology so you use to solve the problems?<\/p>\n

11.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Risks:<\/b>\u00a0What are the risks and how do you mitigate them?<\/p>\n

12.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Needs:<\/b>\u00a0What do you plan to do NOW? Should you start or should you wait \u2013 when do you start?<\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u1edfi nghi\u1ec7p \u0111\u00e3 ti\u1ebfn ho\u00e1 qua nhi\u1ec1u n\u0103m t\u1eeb c\u00f4ng ti kh\u1edfi nghi\u1ec7p trong ga ra (Hewlett Packard, Apple) t\u1edbi c\u00f4ng ti kh\u1edfi nghi\u1ec7p trong … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-705","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=705"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/705\/revisions"}],"predecessor-version":[{"id":706,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/705\/revisions\/706"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}