{"id":693,"date":"2013-06-22T11:24:18","date_gmt":"2013-06-22T04:24:18","guid":{"rendered":"http:\/\/science-technology.vn\/?p=693"},"modified":"2013-06-22T11:24:18","modified_gmt":"2013-06-22T04:24:18","slug":"loi-nhuan-cua-cong-ti-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=693","title":{"rendered":"L\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ti kh\u1edfi nghi\u1ec7p"},"content":{"rendered":"

M\u1ed9t nh\u00e0 doanh nghi\u1ec7p vi\u1ebft cho t\u00f4i: \u201cT\u00f4i \u0111\u00e3 kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti t\u1eeb v\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 l\u00e0m \u0111\u1ee7 ti\u1ec1n cho b\u1ea3n th\u00e2n t\u00f4i. T\u00f4i kh\u00f4ng th\u1ea5y l\u00ed do cho t\u0103ng tr\u01b0\u1edfng c\u00f4ng ti l\u1edbn h\u01a1n nh\u01b0 th\u1ea7y ch\u1ee7 tr\u01b0\u01a1ng trong blog c\u1ee7a th\u1ea7y. T\u00f4i ngh\u0129 n\u00ean \u0111\u1ec3 nh\u00e0 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh khi n\u00e0o th\u00ec kh\u1edfi \u0111\u1ea7u v\u00e0 khi n\u00e0o th\u00ec d\u1eebng l\u1ea1i v\u00e0 h\u1ecd mu\u1ed1n t\u0103ng tr\u01b0\u1edfng c\u00f4ng ti bao nhi\u00eau. Th\u1ea7y ngh\u0129 sao?”<\/span><\/p>\n

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\u0110\u00e1p: Kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti c\u00f4ng ngh\u1ec7 l\u00e0 kh\u00e1c v\u1edbi kh\u1edfi \u0111\u1ea7u m\u1ed9t doanh nghi\u1ec7p nh\u1ecf. N\u1ebfu b\u1ea1n l\u00e0 nh\u00e0 doanh nghi\u1ec7p th\u1ef1c th\u1ee5 th\u00ec s\u1ef1 h\u1ed9i t\u1ee5 c\u1ee7a b\u1ea1n n\u00ean v\u00e0o vi\u1ec7c l\u00e0m t\u0103ng tr\u01b0\u1edfng c\u00f4ng ti \u0111\u1ec3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c. B\u1ea1n kh\u00f4ng kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti cho vui; b\u1ea1n kh\u00f4ng kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti ch\u1ec9 \u0111\u1ec3 l\u00e0m c\u00f9ng \u0111i\u1ec1u nh\u01b0 ai \u0111\u00f3 l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ti; b\u1ea1n kh\u00f4ng kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti b\u1edfi v\u00ec b\u1ea1n c\u1ea7n vi\u1ec7c l\u00e0m.<\/p>\n

L\u00ed thuy\u1ebft doanh nghi\u1ec7p \u0111\u00e3 n\u00f3i t\u1edbi l\u1ee3i nhu\u1eadn nh\u01b0ng h\u1ecd KH\u00d4NG n\u00f3i bao nhi\u00eau \u0111\u01b0\u1ee3c coi l\u00e0 l\u1ee3i nhu\u1eadn t\u1ed1t. Tr\u01b0\u1eddng kinh doanh ch\u1ec9 d\u1ea1y b\u1ea1n l\u00e0m ra ti\u1ec1n v\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t ti\u1ec1n. N\u1ebfu thu nh\u1eadp c\u1ee7a b\u1ea1n l\u00e0 $100 v\u00e0 chi ph\u00ed c\u1ee7a b\u1ea1n l\u00e0 $99 th\u00ec l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n l\u00e0 $1. C\u00f3 \u0111\u1ee7 t\u1ed1t kh\u00f4ng? C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00f4ng ti l\u00e0 th\u00e0nh c\u00f4ng hay kh\u00f4ng l\u00e0 nh\u00ecn v\u00e0o l\u1ec1 l\u1ee3i nhu\u1eadn. C\u00f4ng ti th\u00e0nh c\u00f4ng ph\u1ea3i l\u00e0m ra l\u1ec1 l\u1ee3i nhu\u1eadn gi\u1eefa 20 t\u1edbi 30 ph\u1ea7n tr\u0103m. L\u00e0 c\u00f4ng ti kh\u1edfi nghi\u1ec7p, s\u1ebd m\u1ea5t m\u1ed9t th\u1eddi k\u00ec th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t t\u1edbi m\u1ee9c \u0111\u00f3. T\u1ea5t nhi\u00ean m\u1ed9t s\u1ed1 c\u00f4ng ti c\u00f3 th\u1ec3 l\u00e0m nhanh h\u01a1n c\u00e1c c\u00f4ng ti kh\u00e1c nh\u01b0ng v\u1ec1 trung b\u00ecnh c\u00f3 th\u1ec3 ph\u1ea3i m\u1ea5t 2 n\u0103m. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c l\u1ec1 l\u1ee3i nhu\u1eadn \u0111\u00f3 th\u00ec b\u1ea1n ph\u1ea3i h\u1ecfi c\u00e2u h\u1ecfi nghi\u00eam ch\u1ec9nh v\u1ec1 b\u1ea3n ch\u1ea5t doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch n\u00f3 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00ed.<\/p>\n

C\u00f3 nhi\u1ec1u ng\u01b0\u1eddi cai qu\u1ea3n doanh nghi\u1ec7p m\u00e0 kh\u00f4ng l\u00e0m ra l\u1ee3i nhu\u1eadn. \u0110i\u1ec1u h\u1ecd l\u00e0m l\u00e0 l\u00e0m ra \u0111\u1ee7 ti\u1ec1n \u0111\u1ec3 gi\u1eef cho b\u1ea3n th\u00e2n h\u1ecd n\u1ed5i v\u1ec1 t\u00e0i ch\u00ednh thay v\u00ec t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p. H\u1ecd ngh\u0129a r\u1eb1ng h\u1ecd \u0111ang \u1edf trong doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 nh\u01b0ng th\u1ef1c ra h\u1ecd th\u1ef1c s\u1ef1 trong c\u00f4ng ti nh\u1ecf, kh\u00f4ng kh\u00e1c bi\u1ec7t v\u1edbi ai \u0111\u00f3 v\u1eadn h\u00e0nh ti\u1ec7m c\u00e0 ph\u00ea hay nh\u00e0 h\u00e0ng. L\u00e0 nh\u00e0 doanh nghi\u1ec7p trong c\u00f4ng ngh\u1ec7, b\u1ea1n \u1edf trong doanh nghi\u1ec7p sinh l\u1eddi cao. N\u1ebfu b\u1ea1n kh\u00f4ng l\u00e0m ra \u00edt nh\u1ea5t 20 t\u1edbi 30 ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn th\u00ec b\u1ea1n KH\u00d4NG th\u00e0nh c\u00f4ng.<\/p>\n

Xin nh\u00ecn v\u00e0o Apple, Google, v\u00e0 Microsoft; cho d\u00f9 h\u1ecd kh\u00f4ng c\u00f2n l\u00e0 c\u00f4ng ti kh\u1edfi nghi\u1ec7p nh\u01b0ng h\u1ecd kh\u00f4ng \u0111\u1ee9ng y\u00ean m\u1eb7c d\u1ea7u h\u1ecd v\u1eabn \u0111ang l\u00e0m l\u1ee3i nhu\u1eadn t\u1ed1t. H\u1ecd bi\u1ebft r\u1eb1ng n\u1ebfu h\u1ecd kh\u00f4ng t\u0103ng tr\u01b0\u1edfng, ai \u0111\u00f3 s\u1ebd v\u01b0\u1ee3t qua h\u1ecd v\u00e0 n\u1eafm l\u1ea5y th\u1ecb tr\u01b0\u1eddng. C\u00f4ng ngh\u1ec7 l\u00e0 kinh doanh c\u1ea1nh tranh cao; n\u1ebfu b\u1ea1n kh\u00f4ng t\u0103ng tr\u01b0\u1edfng nhanh b\u1ea1n s\u1ebd b\u1ecb b\u1ecf l\u1ea1i \u0111\u1eb1ng sau. N\u1ebfu b\u1ea1n kh\u00f4ng sinh l\u1eddi cao, b\u1ea1n kh\u00f4ng th\u1ec3 t\u0103ng tr\u01b0\u1edfng nhanh \u0111\u01b0\u1ee3c cho n\u00ean b\u1ea1n c\u1ea7n l\u1ec1 l\u1ee3i nhu\u1eadn l\u1edbn \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng th\u00e0nh doanh nghi\u1ec7p, l\u00e0m cho ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi b\u1ea1n. \u0110i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu Apple kh\u00f4ng c\u00f3 iPod, iPhone v\u00e0 iPads? N\u00f3 c\u00f3 th\u1ec3 v\u1eabn c\u00f2n \u1edf trong kinh doanh m\u00e1y t\u00ednh c\u00e1 nh\u00e2n ng\u00e0y nay \u0111\u01b0\u1ee3c kh\u00f4ng? B\u1ea1n c\u00f3 bi\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra cho Dell kh\u00f4ng? Dell \u0111\u00e3 l\u00e0 c\u00f4ng ti m\u00e1y t\u00ednh s\u1ed1 m\u1ed9t v\u00e0i n\u0103m tr\u01b0\u1edbc nh\u01b0ng ng\u00e0y nay Dell \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 duy tr\u00ec kinh doanh. B\u1ea1n c\u00f3 bi\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra cho Nokia kh\u00f4ng? C\u00f3 nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 c\u00f4ng ti c\u00f4ng ngh\u1ec7 kh\u00f4ng di chuy\u1ec3n \u0111\u1ee7 nhanh. C\u00f3 kh\u00e1c bi\u1ec7t l\u1edbn gi\u1eefa v\u1eadn h\u00e0nh m\u1ed9t doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 th\u00e0nh c\u00f4ng v\u00e0 c\u00f3 m\u1ed9t s\u1edf th\u00edch ri\u00eang v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 bi\u1ebft kh\u00e1c bi\u1ec7t gi\u1eefa hai \u0111i\u1ec1u n\u00e0y.<\/p>\n

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—-English version—-<\/p>\n

 <\/p>\n

Startup profit<\/p>\n

An entrepreneur wrote to me: \u201cI started a company few years ago and make enough money for myself. I do not see the reason to grow the business bigger as you advocate in your blog. I think it should be up to entrepreneurs to determine when to start and when to stop and how much they want to grow the company. What do you think?<\/p>\n

Answer: Starting a technology company is different from starting a small business. If you are a true entrepreneur then your focus should be to grow the company to the maximum profitable possible. You do not start a company for fun; you do not start a company just to make the same as someone who works for a company; you do not start a company because you need a job.<\/p>\n

Business theories mentioned about profit but they do NOT say how much is considered good profit. Business school only teaches you to make money and not losing money. If your revenue is $100 and your cost is $99 then your profit is $1. Is it good enough? The best way to determine a company is successful or not is looking at the profit margin. A successful company must make a profit margin between 20 to 30 percent. As startup, it would take a period of time to reach that level. Of course some can do faster than others but on the average it may take about 2 years. If you do not get that profit margin then you must ask some serious questions about the nature of your business and the way it is being managed.<\/p>\n

There are many people who run businesses that do not make a profit. What they do is make just enough money to keep themselves financially afloat rather than concentrate on building and growing the business. They think that they are in technology business but in fact they are really in small business, no difference from someone who operates a coffee shop or a restaurant. As an entrepreneur in technology, you are in a highly profitable business. If you do not make at least 20 to 30 percent profits then you are NOT successful.<\/p>\n

Please look at Apple, Google, and Microsoft; even they are no longer startups but they do not stand still although they are making good profit. They know that if they do not grow, someone will bypass them and capture the market. Technology is a highly competitive business; if you do not grow fast you will be left behind. If you are not highly profitable, you cannot grow fast so you need that big profit margin to grow into an enterprise so others cannot compete with you. What will happen if Apple does not have iPod, iPhone and iPads? Is it possible to stay just in personal computer business today? Do you know what happened to Dell? Dell was the number one computer few years ago but today Dell is struggled to stay in business. Do you know what happened to Nokia? There are many examples of technology company that do not move fast enough. There is a big difference between operating a successful technology business and having a hobby and it is important to differentiate between the two.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t nh\u00e0 doanh nghi\u1ec7p vi\u1ebft cho t\u00f4i: \u201cT\u00f4i \u0111\u00e3 kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti t\u1eeb v\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 l\u00e0m \u0111\u1ee7 ti\u1ec1n cho b\u1ea3n … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-693","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=693"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/693\/revisions"}],"predecessor-version":[{"id":694,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/693\/revisions\/694"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}