M\u1ed9t sinh vi\u00ean Khoa h\u1ecdc m\u00e1y t\u00ednh vi\u1ebft cho t\u00f4i: “Em c\u1ea7n l\u1eddi khuy\u00ean c\u1ee7a th\u1ea7y v\u1ec1 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti. Em \u0111\u00e3 d\u1ef1 v\u00e0i l\u1edbp c\u00f4ng ti kh\u1edfi nghi\u1ec7p v\u00e0 h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u, em c\u0169ng c\u00f3 nhi\u1ec1u \u00fd t\u01b0\u1edfng hay, nh\u01b0ng em v\u1eabn c\u1ea7n \u00fd ki\u1ebfn th\u1ee9 hai tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u c\u00f4ng ti c\u1ee7a em. Em mu\u1ed1n th\u00e0nh c\u00f4ng. Xin th\u1ea7y l\u1eddi khuy\u00ean.”<\/p>\n
<\/p>\n
\u0110\u00e1p: N\u1ebfu b\u1ea1n h\u1ecdc nhi\u1ec1u trong c\u00e1c l\u1edbp c\u00f4ng ti kh\u1edfi nghi\u1ec7p, t\u1ea1i sao b\u1ea1n c\u1ea7n h\u1ecfi l\u1eddi khuy\u00ean? B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u c\u00f4ng ti d\u1ef1a tr\u00ean \u0111i\u1ec1u b\u1ea1n \u0111\u00e3 h\u1ecdc. Th\u1ea7y gi\u00e1o c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00ean c\u00f3 kh\u1ea3 n\u0103ng gi\u00fap b\u1ea1n v\u00ec b\u1ea1n \u0111\u00e3 tr\u1ea3 nhi\u1ec1u ti\u1ec1n cho vi\u1ec7c \u0111\u00f3. Tuy nhi\u00ean, v\u00ec b\u1ea1n \u0111\u00e3 h\u1ecfi, t\u00f4i mu\u1ed1n n\u00eau \u00fd ki\u1ebfn c\u1ee7a t\u00f4i v\u1ec1 “\u00dd t\u01b0\u1edfng m\u1edbi c\u1ee7a b\u1ea1n.”<\/p>\n
Nh\u01b0 t\u00f4i \u0111\u00e3 vi\u1ebft trong c\u00e1c blog tr\u01b0\u1edbc, \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti, sinh vi\u00ean ph\u1ea3i KH\u00d4NG h\u1ed9i t\u1ee5 v\u00e0o \u00fd t\u01b0\u1edfng, m\u00e0 h\u1ed9i t\u1ee5 v\u00e0o V\u1ea4N \u0110\u1ec0 \u0111\u1ec3 gi\u1ea3i quy\u1ebft. Kh\u00e1ch h\u00e0ng TR\u1ea2 TI\u1ec0N cho gi\u1ea3i ph\u00e1p, kh\u00f4ng cho \u00fd t\u01b0\u1edfng. Trong l\u1edbp c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u1ee7a t\u00f4i, nhi\u1ec1u sinh vi\u00ean t\u1edbi v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi m\u00e0 h\u1ecd ngh\u0129 l\u00e0 t\u1ed1t, nh\u01b0ng t\u00f4i bao gi\u1edd c\u0169ng b\u1ea3o h\u1ecd: “Kh\u00f4ng ai tr\u1ea3 ti\u1ec1n cho \u00fd t\u01b0\u1edfng c\u1ea3. Nh\u01b0ng h\u1ecd s\u1ebd tr\u1ea3 ti\u1ec1n cho gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.” D\u1ec5 ngh\u0129 v\u1ec1 \u00fd t\u01b0\u1edfng m\u1edbi, \u0111\u1eb7c bi\u1ec7t trong l\u1edbp h\u1ecdc, nh\u01b0ng th\u1ea7y kh\u00f4ng mu\u1ed1n c\u00e1c em v\u1eabn c\u00f2n trong l\u1edbp h\u1ecdc \u0111\u1ec3 n\u00f3i gi\u1eefa c\u00e1c em v\u1edbi nhau v\u1ec1 \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi. Th\u1ea7y mu\u1ed1n c\u00e1c em \u0111i RA NGO\u00c0I L\u1edaP H\u1eccC \u0111\u1ec3 n\u00f3i v\u1edbi m\u1ecdi ng\u01b0\u1eddi v\u00e0 t\u00ecm ra v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd m\u00e0 c\u00e1c em c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft. C\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 vi\u1ec7c KINH DOANH, v\u00e0 c\u00e1c em c\u1ea7n kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m ra ti\u1ec1n. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m ra ti\u1ec1n l\u00e0 l\u00e0m c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n v\u00e0 s\u1eb5n l\u00f2ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n cho n\u00f3.”<\/p>\n
\u0110\u00f4i khi, sinh vi\u00ean s\u1ebd tranh c\u00e3i r\u1eb1ng “Steve Jobs \u0111\u00e3 kh\u00f4ng n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, \u00f4ng \u1ea5y bao gi\u1edd c\u0169ng c\u00f3 \u00fd t\u01b0\u1edfng thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng.” T\u00f4i gi\u1ea3i th\u00edch: “C\u00e1c em KH\u00d4NG PH\u1ea2I l\u00e0 Steve Jobs cho n\u00ean th\u00f4i m\u01a1 \u0111i. \u0110\u1eeaNG l\u1eabn l\u1ed9n b\u1edfi \u0111i\u1ec1u m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1edbi c\u00e1c em v\u1ec1 \u00f4ng \u1ea5y. \u00d4ng \u1ea5y bi\u1ebft nhi\u1ec1u v\u1ec1 kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 c\u00e1c em bi\u1ebft. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao \u00f4ng \u1ea5y th\u00e0nh c\u00f4ng.”<\/p>\n
Ng\u00e0y nay, \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00f4ng ti kh\u1edfi nghi\u1ec7p v\u1eabn c\u00f2n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh trong “M\u00f4i tr\u01b0\u1eddng an to\u00e0n” nh\u01b0 l\u1edbp h\u1ecdc v\u00e0 x\u00ea mi na n\u01a1i ng\u01b0\u1eddi h\u1ecdc n\u00f3i v\u1ec1 \u00fd t\u01b0\u1edfng l\u1edbn c\u1ee7a h\u1ecd \u0111\u1ec3 thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng. Nh\u01b0ng trong th\u1ef1c t\u1ebf, ph\u1ea7n l\u1edbn c\u00e1c \u00fd t\u01b0\u1edfng n\u00e0y \u0111\u1ec1u kh\u00f4ng l\u00e0m vi\u1ec7c, v\u00e0 nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111\u00e3 th\u1ea5t b\u1ea1i. T\u00f4i tin m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian, ti\u1ec1n b\u1ea1c, v\u00e0 th\u1ea5t v\u1ecdng n\u1ebfu h\u1ecd h\u1ed9i t\u1ee5 v\u00e0o nh\u1eadn di\u1ec7n v\u1ea5n \u0111\u1ec1 thay v\u00ec ch\u1ec9 c\u00f3 \u00fd t\u01b0\u1edfng. C\u00f4ng ti kh\u1edfi nghi\u1ec7p t\u1ed1t n\u00ean l\u00e0 v\u1ec1 t\u00ecm ra gi\u1ea3i ph\u00e1p cho nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ec3 l\u00e0m ra ti\u1ec1n, KH\u00d4NG m\u01a1 v\u1ec1 \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi l\u00e0m thay \u0111\u1ed5i th\u1ebf gi\u1edbi. V\u1edbi tri th\u1ee9c k\u0129 thu\u1eadt, sinh vi\u00ean c\u00f4ng ti kh\u1edfi nghi\u1ec7p n\u00ean h\u1ed9i t\u1ee5 v\u00e0o vi\u1ec7c t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 h\u1ecd th\u1ea5y trong m\u00f4i tr\u01b0\u1eddng c\u1ee7a m\u00ecnh v\u00ec c\u00f3 nhi\u1ec1u qui tr\u00ecnh th\u1ee7 c\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng ho\u00e1.<\/p>\n
M\u1ed9t tr\u0103m n\u0103m tr\u01b0\u1edbc \u0111\u00e2y, Henry Ford \u0111\u00e3 nh\u00ecn v\u00e0o c\u00e1ch c\u00e1c c\u00f4ng ti l\u00e0m xe h\u01a1i. \u00d4ng \u1ea5y t\u1ef1 h\u1ecfi: “T\u1ea1i sao l\u00e0m m\u1ed7i xe m\u1ed9t l\u00fac v\u1eady? Ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u01b0a nhi\u1ec1u xe l\u00ean d\u00e2y chuy\u1ec1n l\u1eafp r\u00e1p v\u00e0 l\u00e0m ra ch\u00fang nhanh h\u01a1n \u0111\u01b0\u1ee3c kh\u00f4ng?” \u00d4ng \u1ea5y \u0111\u00e3 ph\u00e1t minh ra d\u00e2y chuy\u1ec1n l\u1eafp r\u00e1p v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi gi\u1ea7u nh\u1ea5t th\u1eddi \u0111\u00f3. Henry Ford \u0111\u00e3 kh\u00f4ng ng\u1ed3i trong l\u1edbp h\u1ecdc m\u00e0 \u0111\u00e3 quan s\u00e1t m\u1ecdi th\u1ee9 x\u1ea3y ra quanh \u00f4ng \u1ea5y v\u00e0 c\u1ed1 t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1t h\u01a1n.<\/p>\n
Nhi\u1ec1u n\u0103m tr\u01b0\u1edbc, m\u1ed9t k\u0129 s\u01b0 t\u00ean l\u00e0 Luther Simjian, \u0111\u1ee9ng x\u1ebfp h\u00e0ng d\u00e0i \u1edf ng\u00e2n h\u00e0ng \u0111\u1ec3 r\u00fat ti\u1ec1n. Nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng r\u1ea5t ch\u1eadm ch\u1ea1p, v\u00e0 ph\u1ea3i m\u1ea5t n\u1eeda gi\u1edd \u0111\u1ec3 \u00f4ng \u1ea5y l\u1ea5y \u0111\u01b0\u1ee3c ti\u1ec1n. \u00d4ng \u1ea5y t\u1ef1 h\u1ecfi: “T\u1ea1i sao m\u00ecnh kh\u00f4ng t\u1ea1o ra “m\u00e1y t\u1ef1 \u0111\u1ed9ng tr\u1ea3 ti\u1ec1n” \u0111\u1ec3 cho m\u1ecdi ng\u01b0\u1eddi r\u00fat \u0111\u01b0\u1ee3c ti\u1ec1n nhanh h\u01a1n nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng?” \u00dd t\u01b0\u1edfng v\u1ec1 c\u00f3 m\u00e1y t\u1ef1 \u0111\u1ed9ng thay v\u00ec con ng\u01b0\u1eddi \u0111\u00e3 gi\u00fap \u00f4ng \u1ea5y ph\u00e1t minh ra M\u00e1y t\u1ef1 \u0111\u1ed9ng tr\u1ea3 ti\u1ec1n (ATM.)<\/p>\n
Steve Jobs \u0111\u00e3 kh\u00f4ng ph\u00e1t minh ra \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, nh\u01b0ng khi \u00f4ng \u1ea5y th\u1ea5y m\u1ecdi ng\u01b0\u1eddi mang \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, laptop, m\u00e1y ch\u1ee5p \u1ea3nh, thi\u1ebft b\u1ecb nghe MP3, \u00f4ng \u1ea5y h\u1ecfi: “T\u1ea1i sao kh\u00f4ng t\u00edch h\u1ee3p t\u1ea5t c\u1ea3 ch\u00fang v\u00e0o m\u1ed9t thi\u1ebft b\u1ecb? \u00d4ng \u1ea5y y\u00eau c\u1ea7u c\u00e1c k\u0129 s\u01b0 c\u1ee7a m\u00ecnh th\u00eam nhi\u1ec1u ch\u1ee9c n\u0103ng nh\u01b0 nghe MP3, m\u00e1y \u1ea3nh v\u00e0 truy nh\u1eadp internet v\u00e0o \u0111\u1ec3 t\u1ea1o ra iPhone. Ng\u00e0y nay iPhone l\u00e0 \u0111i\u1ec7n tho\u1ea1i b\u00e1n ch\u1ea1y nh\u1ea5t tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n
N\u1ebfu b\u1ea1n nh\u00ecn quanh, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00e1c qui tr\u00ecnh th\u1ee7 c\u00f4ng \u0111\u1ec3 c\u1ea3i ti\u1ebfn hi\u1ec7u qu\u1ea3 v\u00e0 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n. \u0110\u1eebng h\u1ed9i t\u1ee5 qu\u00e1 nhi\u1ec1u v\u00e0o vi\u1ec7c t\u1ea1o ra \u00fd t\u01b0\u1edfng m\u1edbi m\u00e0 c\u1ed1 t\u00ecm ra gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 chung; b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng t\u1ed1t h\u01a1n. L\u1eddi khuy\u00ean c\u1ee7a t\u00f4i: “B\u1eaft \u0111\u1ea7u gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, r\u1ed3i b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng ti kh\u1edfi nghi\u1ec7p v\u1edbi c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng t\u1ed1t h\u01a1n.”<\/p>\n
<\/p>\n
—English version—<\/p>\n
<\/p>\n
Solving problem<\/p>\n
A Computer Science student wrote to me: “I need your advice on starting a company. I have taken several start-up classes and learned a lot, I also had many good ideas, but I still need a second opinion before starting my company. I want to be successful. Please advise.”<\/p>\n
<\/p>\n
Answer: If you learn a lot in start-up classes, why do you need to ask for advice? You can start your company based on what you have learned. Your start-up teacher should be able to help you since you paid a lot of money for it. However, since you have asked, I would give my opinion about “Your new ideas.”<\/p>\n
As I have written in previous blogs, to start a company, students should NOT focus on an idea, but on PROBLEMs to solve. Customers PAY for solutions, NOT ideas. In my startup class, many students come up with new ideas that they think are good, but I always tell them: “Nobody pays for an idea. But they will pay for a solution to their problems.” It is easy to think of a new idea, especially in a classroom, but I do not want you to stay in the classroom to talk among yourself about wonderful ideas. I want you to go OUT OF THE CLASSROOM to talk to people and find out about their problems that you can solve. Start-up is a BUSINESS, and you need customers to make money. The best way to make money is to make something that customers need and willing to pay a lot of money for it.”<\/p>\n
Sometimes, students would argue that “Steve Jobs did not talk to customers, he always had ideas to change the market.” I explained: “You are NOT Steve Jobs so stop dreaming. Do NOT confuse by what people tell you about him. He knows more about customers problems than you know. That is why he succeeds.”<\/p>\n
Today, start-up training is still conducted in a “Safe environment” such as classroom and seminar where students talk about their great ideas to change the market. But in reality, most of these ideas did not work, and many start-ups failed. I believe people could save time, money, and disappointment if they focus on identifying the problems instead of just having ideas. A good startup should be about finding solutions for a lot of people to make money, NOT dreaming about wonderful idea that changes the world. With the technical knowledge, startup students should focus on automating something that they see in their environment as there are many manual processes that can be automated.<\/p>\n
A hundred year ago, Henry Ford looked at the way companies built cars.\u00a0 He wondered: “Why build one car at a time? Can we put many cars on an assembly line and build them faster?” He invented the assembly lines and became one of the richest people at that time. Henry Ford did not sit in a classroom but observed things happened around him and try to find a better solution.<\/p>\n
Seventy years ago, an engineer named Luther Simjian, stand in a long line in a bank to withdraw money. The bank teller was very slow, and it took haft an hour for him to get his money. He asked himself: “Why can I create a “”hole-in-the-wall machine” to let people withdraw money faster than a bank teller?” The idea of having an automated machine instead of people helped him to invented the Automated Teller Machine (ATM.)<\/p>\n
Steve Jobs did not invent the mobile phone,\u00a0 but when he saw people carry a mobile phone, a laptop, a camera, an MP3 device, he asked: “Why not integrate all of them into one? He asked his engineers to added many functions such as MP3, cameras and internet access to create the iPhone. Today the iPhone is the best-selling phone all over the world.<\/p>\n
If you begin to look around, you may find there are many opportunities to use technology to automate manual processes to improve efficiency and bring in higher profits. Do not focus too much on creating new idea but try to find a solution to the common problem; you will have better chance to succeed. My advice: “Start solving a problem, then you can develop your startup with better chance to succeed.”<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u1ed9t sinh vi\u00ean Khoa h\u1ecdc m\u00e1y t\u00ednh vi\u1ebft cho t\u00f4i: “Em c\u1ea7n l\u1eddi khuy\u00ean c\u1ee7a th\u1ea7y v\u1ec1 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti. Em \u0111\u00e3 d\u1ef1 … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,16,30],"tags":[],"class_list":["post-5503","post","type-post","status-publish","format-standard","hentry","category-loi-khuyen-cho-sinh-vien","category-nha-doanh-nghiep","category-hoi-va-dap"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5503"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5503\/revisions"}],"predecessor-version":[{"id":5504,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5503\/revisions\/5504"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}