Nhi\u1ec1u \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111ang h\u1ed9i t\u1ee5 v\u00e0o vi\u1ec7c c\u00f3 “\u00fd t\u01b0\u1edfng m\u1edbi,” nh\u01b0ng c\u00f3 \u00fd t\u01b0\u1edfng l\u00e0 d\u1ec5, v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111i t\u1edbi \u00fd t\u01b0\u1edfng m\u1edbi. Trong l\u1edbp c\u1ee7a t\u00f4i, t\u00f4i d\u1ea1y h\u1ecdc sinh t\u00ecm “C\u01a1 h\u1ed9i” d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c ph\u1ea3i l\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi hay th\u1eadm ch\u00ed ph\u00e1t minh m\u1edbi, m\u00e0 n\u00f3 ph\u1ea3i GI\u1ea2I QUY\u1ebeT m\u1ed9t v\u1ea5n \u0111\u1ec1 cho NHI\u1ec0U ng\u01b0\u1eddi.<\/p>\n
H\u1ecdc sinh th\u01b0\u1eddng c\u00f3 \u00fd t\u01b0\u1edfng d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 h\u1ecd h\u1ecdc trong tr\u01b0\u1eddng. H\u1ecd th\u00edch c\u00f4ng ngh\u1ec7 nh\u01b0ng th\u01b0\u1eddng kh\u00f4ng ch\u00fa \u00fd t\u1edbi th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u x\u00e1c \u0111\u1ecbnh li\u1ec7u m\u1ecdi ng\u01b0\u1eddi s\u1ebd mua n\u00f3 hay kh\u00f4ng. T\u00f4i b\u1ea3o h\u1ecdc sinh: “Steve Jobs kh\u00f4ng t\u1ea1o ra b\u1ea5t k\u00ec c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0o, nh\u01b0ng \u00f4ng \u1ea5y hi\u1ec3u nhu c\u1ea7u (m\u00e1y t\u00ednh gi\u00e1 th\u1ea5p, thi\u1ebft b\u1ecb nghe nh\u1ea1c ti\u1ec7n l\u1ee3i, t\u00edch h\u1ee3p nhi\u1ec1u th\u1ee9 v\u00e0o trong m\u1ed9t thi\u1ebft b\u1ecb thu\u1eadn ti\u1ec7n v.v.) V\u1ec1 c\u0103n b\u1ea3n, \u00f4ng \u1ea5y l\u1ea5y s\u1ea3n ph\u1ea9m c\u01a1 s\u1edf v\u00e0 l\u00e0m cho n\u00f3 t\u1ed1t h\u01a1n b\u1eb1ng vi\u1ec7c t\u00edch h\u1ee3p nhi\u1ec1u th\u1ee9 v\u00e0o v\u1edbi nhau. (M\u00e1y t\u00ednh, MP3, m\u00e1y \u1ea3nh, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.) C\u00f3 th\u1ec3 l\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n, nh\u01b0 c\u1ed1c c\u00e0 ph\u00ea, v\u00e0 l\u00e0m n\u00f3 th\u00e0nh m\u1ed9t “kinh nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t” nh\u01b0 Starbuck. N\u1ebfu m\u1ed9t s\u1ea3n ph\u1ea9n l\u00e0m t\u1ed1t \u1edf ch\u1ed7 n\u00e0y, chuy\u1ec3n n\u00f3 t\u1edbi ch\u1ed7 kh\u00e1c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh theo th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng. Ch\u1eb3ng h\u1ea1n, McDonald b\u00e1n c\u00e1c ki\u1ec3u b\u00e1nh m\u00ec k\u1eb9p th\u1ecbt kh\u00e1c nhau \u1edf c\u00e1c ph\u1ea7n kh\u00e1c nhau c\u1ee7a th\u1ebf gi\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 mua Hamburger c\u00e0 ri c\u1ee7a \u1ea4n \u0110\u1ed9, Hamburger Kim chi \u1edf H\u00e0n Qu\u1ed1c, nh\u01b0ng b\u1ea1n kh\u00f4ng th\u1ec3 mua \u0111\u01b0\u1ee3c n\u00f3 \u1edf M\u0129 hay ch\u00e2u \u00c2u.<\/p>\n
M\u1ed9t trong nh\u1eefng kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n m\u00e0 t\u00f4i c\u0169ng d\u1ea1y trong l\u1edbp c\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 vi\u1ec7c b\u00e0nh tr\u01b0\u1edbng v\u00e0 \u0111\u1ed5i qui m\u00f4 \u0111\u1ec3 th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng. Apple, Google, Facebook, v\u00e0 Amazon kh\u00f4ng ch\u1ec9 l\u00e0m \u0103n t\u1ed1t \u1edf M\u0129 m\u00e0 c\u00f2n gi\u1eef vi\u1ec7c t\u0103ng tr\u01b0\u1edfng sang nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi v\u00ec nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. M\u1ed9t s\u1ed1 h\u1ecdc sinh c\u1ee7a t\u00f4i b\u1eaft \u0111\u1ea7u c\u00f4ng ti c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, r\u1ed3i \u0111\u1ed5i qui m\u00f4 kinh doanh l\u00ean qu\u1ed1c gia v\u00e0 th\u1eadm ch\u00ed truy nh\u1eadp to\u00e0n c\u1ea7u. H\u1ecd ph\u1ea3i h\u1ecdc ngh\u0129 l\u1edbn v\u00ec nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n b\u00e0nh tr\u01b0\u1edbng \u0111\u1ec3 th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng l\u1edbn h\u01a1n v\u00e0 kh\u00f4ng bao gi\u1edd h\u00e0i l\u00f2ng. Trong th\u1ebf gi\u1edbi c\u1ea1nh tranh cao n\u00e0y, n\u1ebfu b\u1ea1n d\u1eebng l\u1ea1i b\u1ea1n s\u1ebd kh\u00f4ng s\u1ed1ng s\u00f3t. Ch\u1eb3ng h\u1ea1n, Amazon b\u1eaft \u0111\u1ea7u nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u00e1n s\u00e1ch tr\u1ef1c tuy\u1ebfn nh\u01b0ng lu\u00f4n b\u00e0nh tr\u01b0\u1edbng v\u00e0o vi\u1ec7c b\u00e1n nhi\u1ec1u th\u1ee9 v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 b\u00e1n m\u1ecdi th\u1ee9. Th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3 d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua m\u1ecdi th\u1ee9 h\u1ecd c\u1ea7n \u1edf m\u1ed9t ch\u1ed7.<\/p>\n
T\u00f4i bao gi\u1edd c\u0169ng n\u00f3i cho h\u1ecdc sinh: “\u0110\u1ec3 l\u00e0m c\u00f4ng ti kh\u1edfi nghi\u1ec7p, c\u00e1c em ph\u1ea3i h\u1ed9i t\u1ee5 v\u00e0o th\u00e0nh c\u00f4ng doanh nghi\u1ec7p b\u1edfi vi\u1ec7c th\u1ef1c hi\u1ec7n tuy\u1ec7t h\u1ea3o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, thay v\u00ec \u00fd t\u01b0\u1edfng m\u1edbi. M\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n c\u00f9ng v\u1edbi th\u1ef1c hi\u1ec7n ho\u00e0n h\u1ea3o l\u00e0 t\u1ed1t h\u01a1n m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng. N\u1ebfu c\u00e1c em mu\u1ed1n b\u1eaft \u0111\u1ea7u c\u00f4ng ti, h\u1ed9i t\u1ee5 v\u00e0o c\u01a1 h\u1ed9i tr\u01b0\u1edbc h\u1ebft v\u00e0 ph\u1ea3i ch\u1eafc r\u1eb1ng c\u00e1c em l\u00e0m t\u1ed1t n\u00f3.”<\/p>\n
<\/p>\n
—English version—<\/p>\n
<\/p>\n
New Idea Opportunity<\/p>\n
Many start-up training is focusing on having a “new idea,” but having an idea is easy, and everybody can come up with a new idea. In my class, I teach students to find the “Opportunities” based on the needs of customers. It does not have to be a new idea or even a new invention, but it must SOLVE a problem to MANY people.<\/p>\n
Students often have an idea based on the technology that they learn in school. They like the technology but often do not pay attention to the market that determines whether people will buy it or not. I told my students: “Steve Jobs did not create any new technology, but he understood the needs (Low-cost computer, convenience music listening device, integrate many things into one convenient device, etc.) Basically, he took a basic product and made it better by integrating many things together. (Computer, MP3, camera, mobile phones.) It is possible to take a simple product, like a cup of coffee, and make it into a “special experience” like Starbuck. If a product does well in one place, transport it to another and adjust to the local market. For example, McDonald sells different types of hamburger in different parts of the world. You can buy a Curry Hamburger in India, A Kimchi Hamburger in Korea but you cannot buy it in the U.S. or Europe.<\/p>\n
One of the fundamental concepts that I also teach in the start-tup class is expanding and scaling to capture the market. Apple, Google, Facebook, and Amazon are not just doing well in the U.S. but keep growing to many places of the world for more customers. Some of my students started their company to meet the needs of a local market, then scales the business for national and even global access. They must learn to think big because an entrepreneur must keep on expanding to capture bigger market and never be content. In this highly competitive world, if you stop you will not survive. For example, Amazon starting as an online book seller but keep expanding into selling many things and eventually everything. Its success is based on the ability to let customers buy everything they need in one place.<\/p>\n
I always tell students: “To do a start-up, you must focus on the business success by excellent execution and the quality of the product and services, rather than the new idea. A simple idea with perfect execution is better than a new idea without customers. If you want to start a company, focus on the opportunity first and make sure that you do it well.”<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Nhi\u1ec1u \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111ang h\u1ed9i t\u1ee5 v\u00e0o vi\u1ec7c c\u00f3 “\u00fd t\u01b0\u1edfng m\u1edbi,” nh\u01b0ng c\u00f3 \u00fd t\u01b0\u1edfng l\u00e0 d\u1ec5, v\u00e0 m\u1ecdi … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,16],"tags":[],"class_list":["post-5463","post","type-post","status-publish","format-standard","hentry","category-loi-khuyen-cho-sinh-vien","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5463"}],"version-history":[{"count":3,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5463\/revisions"}],"predecessor-version":[{"id":5466,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5463\/revisions\/5466"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}