Nh\u00e0 doanh nghi\u1ec7p hi\u1ec3u r\u1eb1ng khi m\u1ecdi s\u1ef1 thay \u0111\u1ed5i, d\u00f9 l\u00e0 c\u00f4ng ngh\u1ec7 hay th\u1ecb tr\u01b0\u1eddng, h\u1ecd ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh hay “xoay tr\u1ee5c” doanh nghi\u1ec7p c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng \u0111\u1ec3 s\u1ed1ng c\u00f2n. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 nh\u00e0 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng th\u1ea5y r\u1eb1ng thay \u0111\u1ed5i \u0111ang t\u1edbi TR\u01af\u1edaC KHI n\u00f3 x\u1ea3y ra v\u00e0 thay \u0111\u1ed5i nhanh h\u01a1n ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n
Ch\u1eb3ng h\u1ea1n, Steve Jobs ng\u01b0\u1eddi th\u1ea5y tr\u01b0\u1edbc c\u01a1 h\u1ed9i m\u1edbi trong \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u00e3 nhanh ch\u00f3ng chuy\u1ec3n Apple t\u1eeb m\u1ed9t c\u00f4ng ti m\u00e1y t\u00ednh th\u00e0nh c\u00f4ng ti \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. Elon Musk, ng\u01b0\u1eddi c\u0169ng \u0111\u00e3 th\u1ea5y tr\u01b0\u1edbc s\u1ef1 tan v\u1ee1 c\u1ee7a dot-com, \u0111\u00e3 b\u00e1n Zip2, m\u1ed9t c\u00f4ng ti web v\u00e0 nhanh ch\u00f3ng chuy\u1ec3n sang Pay Pal, m\u1ed9t c\u00f4ng ti t\u00e0i ch\u00ednh v\u00e0 chuy\u1ec3n ti\u1ec1n. V\u00e0i n\u0103m sau, \u00f4ng \u1ea5y \u0111\u00e3 chuy\u1ec3n v\u00e0o \u00f4 t\u00f4 \u0111i\u1ec7n v\u00e0 \u0111\u00e3 t\u1ea1o ra Tesla, m\u1ed9t c\u00f4ng ti th\u00e0nh c\u00f4ng tr\u01b0\u1edbc khi c\u00e1c nh\u00e0 l\u00e0m \u00f4 t\u00f4 kh\u00e1c b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng \u00f4 t\u00f4 \u0111i\u1ec7n. \u00d4ng \u1ea5y c\u0169ng b\u1eaft \u0111\u1ea7u SpaceX, m\u1ed9t c\u00f4ng ti h\u00e0ng kh\u00f4ng kh\u00f4ng gian th\u00e0nh c\u00f4ng b\u1eb1ng vi\u1ec7c d\u00f9ng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t l\u00e0m t\u1ed1t h\u01a1n c\u00e1c c\u00f4ng ti h\u00e0ng kh\u00f4ng kh\u00f4ng gian l\u1edbn kh\u00e1c, nh\u1eefng c\u00f4ng ti qu\u00e1 ch\u1eadm thay \u0111\u1ed5i.<\/p>\n
\u0110i\u1ec1u g\u00ec Steve Jobs v\u00e0 Elon Musk bi\u1ebft m\u00e0 ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng bi\u1ebft? Theo nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c v\u1edbi h\u1ecd, c\u1ea3 hai bao gi\u1edd c\u0169ng t\u1ec9nh t\u00e1o, c\u1ea3m nh\u1eadn c\u00e1c t\u00edn hi\u1ec7u c\u1ee7a thay \u0111\u1ed5i. Steve Jobs theo d\u00f5i tin t\u1ee9c c\u00f4ng ngh\u1ec7 t\u1eeb c\u00e1c ph\u00f2ng nghi\u00ean c\u1ee9u c\u00f4ng nghi\u1ec7p tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. N\u1ebfu \u00f4ng \u1ea5y th\u1ea5y c\u00e1i g\u00ec \u0111\u00f3 th\u00fa v\u1ecb, \u00f4ng \u1ea5y nghi\u00ean c\u1ee9u ngay \u00fd t\u01b0\u1edfng v\u00e0 \u1ee9ng d\u1ee5ng m\u1edbi. M\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u1ee7a Steve Jobs gi\u1ea3i th\u00edch: “\u00d4ng \u1ea5y \u0111\u1ecdc nhi\u1ec1u t\u1ea1p ch\u00ed k\u0129 thu\u1eadt \u0111\u1ec3 t\u00ecm c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi, cho d\u00f9 \u00f4ng \u1ea5y ch\u01b0a h\u1ec1 k\u1ebft th\u00fac \u0111\u1ea1i h\u1ecdc, nh\u01b0ng \u00f4ng \u1ea5y \u0111\u1ecdc nhi\u1ec1u h\u01a1n b\u1ea5t k\u00ec ng\u01b0\u1eddi n\u00e0o t\u00f4i bi\u1ebft. \u00d4ng \u1ea5y b\u1ea3o t\u00f4i: “Nhi\u1ec1u ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f4ng ti kh\u00f4ng c\u00f3 th\u00f3i quen \u0111\u1ecdc t\u1ed1t. Khi h\u1ecd kh\u00f4ng \u0111\u1ecdc, h\u1ecd kh\u00f4ng bi\u1ebft. Qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd cho ph\u00e9p s\u1ee9c \u00e9p c\u1ee7a c\u00e1c kh\u1ee7ng ho\u1ea3ng h\u00e0ng ng\u00e0y t\u00e1c \u0111\u1ed9ng t\u1edbi h\u1ecd v\u00e0 l\u00e0m sao l\u00e3ng h\u1ecd kh\u1ecfi t\u01b0 duy \u0111i\u1ec1u l\u1edbn. H\u1ecd b\u1ecb nh\u1eadn ch\u00ecm trong c\u00e1c chi ti\u1ebft v\u00e0 th\u01b0\u1eddng b\u1ecb \u00e1m \u1ea3nh v\u1edbi vi\u1ec7c l\u00e0m ra ti\u1ec1n, \u0111i\u1ec1u l\u00e0m h\u1eb9p t\u01b0 duy c\u1ee7a h\u1ecd v\u00e0 ph\u00e1 hu\u1ef7 kh\u1ea3 n\u0103ng ph\u00e1t ki\u1ebfn c\u1ee7a h\u1ecd.”<\/p>\n
Elon Musk c\u0169ng l\u00e0 ng\u01b0\u1eddi khao kh\u00e1t \u0111\u1ecdc khi \u00f4ng \u1ea5y th\u1ea5y c\u00e1i g\u00ec \u0111\u00f3 th\u00fa v\u1ecb \u00f4ng \u1ea5y h\u1ecfi m\u1ed9t nh\u00f3m c\u00e1c chuy\u00ean gia k\u0129 thu\u1eadt \u0111\u1ec3 bi\u1ebft v\u1ec1 nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi ngang qua nhi\u1ec1u mi\u1ec1n. M\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u1ee7a Elon Musk gi\u1ea3i th\u00edch: “Elon l\u00e0 tay m\u01a1, \u00f4ng \u1ea5y y\u00eau th\u00edch chuy\u1ec7n khoa h\u1ecdc vi\u1ec5n t\u01b0\u1edfng v\u00e0 cu\u1ed1n s\u00e1ch c\u1ee7a Isaac Asimov v\u1ec1 c\u00e1c l\u1eef kh\u00e1ch kh\u00f4ng gian. Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng \u00f4ng \u1ea5y th\u00edch \u00f4 t\u00f4, nh\u01b0ng kh\u00f4ng gian l\u00e0 m\u1ee5c \u0111\u00edch t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a \u00f4ng \u1ea5y. \u00d4ng \u1ea5y mu\u1ed1n \u0111\u01b0a ng\u01b0\u1eddi l\u00ean sao Ho\u1ea3 v\u00e0 thi\u1ebft l\u1eadp khu ng\u01b0\u1eddi s\u1ed1ng \u1edf \u0111\u00f3.”<\/p>\n
\u0110i\u1ec1u g\u00ec Steve Jobs v\u00e0 Elon Muck c\u00f3 m\u00e0 ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng c\u00f3? D\u1ef1a tr\u00ean c\u00e1c s\u00e1ch v\u00e0 c\u00e1c b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c vi\u1ebft v\u1ec1 h\u1ecd, d\u01b0\u1eddng nh\u01b0 l\u00e0 c\u1ea3 hai ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 vi\u1ec5n ki\u1ebfn v\u1ec1 c\u01a1 h\u1ed9i v\u00e0 quy\u1ebft t\u00e2m theo \u0111u\u1ed5i n\u00f3. H\u1ecd kh\u00f4ng \u0111\u1ee3i ng\u01b0\u1eddi kh\u00e1c \u0111\u1ed3ng \u00fd v\u1edbi h\u1ecd v\u1ec1 l\u00e0m c\u00e1i g\u00ec hay \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a h\u1ecd \u0111i theo h\u01b0\u1edbng n\u00e0o. M\u1ed9t khi h\u1ecd quy\u1ebft \u0111\u1ecbnh, c\u1ea3 hai \u0111\u1ec1u c\u00f3 d\u0169ng c\u1ea3m \u0111\u1ec3 theo \u0111u\u1ed5i nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi v\u1edbi \u0111am m\u00ea v\u1eefng ch\u1eafc; h\u1ecd bi\u1ebft h\u1ecd ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi nh\u1eefng ch\u01b0\u1edbng ng\u1ea1i n\u00e0o v\u00e0 t\u00ecm ra c\u00e1ch \u0111\u1ec3 v\u01b0\u1ee3t qua ch\u00fang \u0111\u1ec3 \u0111\u1ea1t t\u1edbi m\u01a1 \u01b0\u1edbc c\u1ee7a h\u1ecd. H\u1ecd c\u00f3 th\u1ec3 xoay x\u1edf vi\u1ec7c d\u1ecbch chuy\u1ec3n t\u1eeb kinh doanh n\u00e0y sang kinh doanh kh\u00e1c m\u00e0 kh\u00f4ng kh\u00f3 kh\u0103n g\u00ec. H\u1ecd b\u1eaft \u0111\u1ea7u h\u00e3ng v\u1edbi th\u1ef1c t\u1ea1i v\u00e0 bi\u1ebft khi n\u00e0o th\u00ec t\u0103ng t\u1ed1c v\u00e0 khi n\u00e0o l\u00e0m ch\u1eadm l\u1ea1i v\u1edbi s\u1ef1 thuy\u1ebft ph\u1ee5c m\u1ea1nh m\u1ebd \u0111\u1ec3 l\u00e0m cho n\u00f3 x\u1ea3y ra. B\u00ean c\u1ea1nh vi\u1ec5n ki\u1ebfn, c\u1ea3 hai \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0a nhi\u1ec1u ng\u01b0\u1eddi, nh\u1eefng ng\u01b0\u1eddi tin v\u00e0o h\u1ecd, \u0111i c\u00f9ng v\u1edbi thay \u0111\u1ed5i.<\/p>\n
Cho n\u00ean ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1i g\u00ec t\u1eeb nh\u1eefng nh\u00e0 doanh nghi\u1ec7p n\u00e0y? C\u1ea3 hai \u0111\u1ec1u \u0111\u1ecdc nhi\u1ec1u v\u00e0 gi\u00e1m s\u00e1t xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 v\u00e0 th\u1ecb tr\u01b0\u1eddng v\u1ec1 nh\u1eefng t\u00edn hi\u1ec7u c\u1ee7a thay \u0111\u1ed5i. H\u1ecd bi\u1ebft c\u00e1ch l\u1eafng nghe chuy\u00ean gia v\u1ec1 c\u00e1ch nh\u00ecn c\u1ee7a chuy\u00ean gia nh\u01b0ng l\u00e0m quy\u1ebft \u0111\u1ecbnh theo c\u00e1ch ri\u00eang c\u1ee7a h\u1ecd. H\u1ecd t\u00ecm ki\u1ebfm c\u00e1c quan \u0111i\u1ec3m kh\u00e1c \u0111\u1ec3 t\u00ecm c\u01a1 h\u1ed9i m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c b\u1ecf qua, v\u00e0 h\u1ecd c\u00f3 d\u0169ng c\u1ea3m \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u h\u1ecd m\u01b0\u1eddng t\u01b0\u1ee3ng ra, b\u1ea5t k\u1ec3 kh\u00f3 kh\u0103n th\u1ebf n\u00e0o.<\/p>\n
<\/p>\n
—English version—<\/p>\n
<\/p>\n
Steve Jobs and Elon Musk<\/p>\n
Entrepreneurs understand that when thing changes, whether technology or market, they have to adjust or “pivot” their business quickly to survive. However, some successful entrepreneurs have the ability to see that change is coming BEFORE it happens and change quicker than others to capture the new opportunities.<\/p>\n
For example, Steve Jobs who foreseen the new opportunity in mobile phone quickly moved Apple from a computer company to a smartphone company. Elon Musk, who also foreseen the dot-com crash, sold Zip2, a web company and quickly moved to Pay Pal, a financial and money transfer company. Few years later, he moved into the electric cars and created Tesla, a successful company before other automakers started to build their electric cars. He also start SpaceX, a successful aerospace company using the latest technology that outperformed other big aerospace companies who are too slow to change.<\/p>\n
What Steve Jobs and Elon Musk know that others do not? According to people who are working with them, they both always on the alert, sensing for signals of change. Steve Jobs followed technology news from industry research labs all over the world. If he saw something interesting, he investigated immediately for new idea and application. A friend of Steve Jobs explained: “He read many technical magazines to search for new ideas, even he never finished college, but he read more than anybody that I know. He told me: ” Many company leaders do not have good reading habit. When they do not read, they do not know. Too many of them allow the pressures of daily crises impact them and distract them from thinking big. They are drowning in details and often obsessed with making money which narrow their thinking and destroy their innovation ability.”<\/p>\n
Elon Musk is also an avid reader when he saw something interesting he asks a group of technical experts to learn about new opportunities across multiple domains. A friend of Elon Musk explained: “Elon is a dreamer, he loves science fiction and Isaac Asimov’s books about space travelers. Many people think that he likes cars, but space is his ultimate goal. He wants to send people to Mars and establish a colony there.”<\/p>\n
What Steve Jobs and Elon Muck have that other do not? Based on books and articles written about them, it seems both of them have a vision on the opportunity and commit to pursue it. They do not wait for others to agree with them on what to do or which direction to take their business. Once they make a decision, they both have the courage to pursue the new opportunities with a strong passion; they know what obstacles they must face and find way to overcome them to achieve their dream. They can manage the transition from one business to others without difficulty. They stay firm with the reality and know when to accelerate and when to slow down with a strong conviction to make it happens. Besides the vision, they both have the ability to bring many people who believe in them, to go along with the change.<\/p>\n
So what can we learn from these entrepreneurs? The both read a lot and monitor technical and market trends for signal of change. They know how to listen to experts for their views but make decision on their own. They seek different viewpoints to look for opportunity that others missed, and they have the courage to do what they envision,\u00a0 regardless how difficult.<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Nh\u00e0 doanh nghi\u1ec7p hi\u1ec3u r\u1eb1ng khi m\u1ecdi s\u1ef1 thay \u0111\u1ed5i, d\u00f9 l\u00e0 c\u00f4ng ngh\u1ec7 hay th\u1ecb tr\u01b0\u1eddng, h\u1ecd ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh hay “xoay tr\u1ee5c” doanh … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5392","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5392"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5392\/revisions"}],"predecessor-version":[{"id":5393,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5392\/revisions\/5393"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}