{"id":531,"date":"2013-06-20T21:52:10","date_gmt":"2013-06-20T14:52:10","guid":{"rendered":"http:\/\/science-technology.vn\/?p=531"},"modified":"2013-06-20T21:52:10","modified_gmt":"2013-06-20T14:52:10","slug":"cong-ti-khoi-nghiep-phai-lam-cai-gi-dau-tien","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=531","title":{"rendered":"C\u00f4ng ti kh\u1edfi nghi\u1ec7p ph\u1ea3i l\u00e0m c\u00e1i g\u00ec \u0111\u1ea7u ti\u00ean"},"content":{"rendered":"

L\u00e0 m\u1ed9t nh\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng r\u1ea5t t\u1ed1t \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti v\u1edbi vi\u1ec5n ki\u1ebfn r\u00f5 r\u00e0ng cho th\u00e0nh c\u00f4ng. B\u1ea1n thu\u00ea c\u00f4ng nh\u00e2n gi\u1ecfi nh\u1ea5t, ng\u01b0\u1eddi chia s\u1ebb \u0111am m\u00ea k\u0129 thu\u1eadt c\u1ee7a b\u1ea1n. C\u00f9ng nhau c\u00e1c b\u1ea1n x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m t\u1ed1t m\u00e0 b\u1ea1n ngh\u0129 kh\u00e1ch h\u00e0ng ch\u1eafc s\u1ebd th\u00edch c\u00f3. Tuy nhi\u00ean sau khi l\u00e0m vi\u1ec7c c\u1eadt l\u1ef1c 16 gi\u1edd m\u1ed9t ng\u00e0y trong s\u00e1u th\u00e1ng \u0111\u1ec3 l\u00e0m cho vi\u1ec5n ki\u1ebfn c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh th\u1ef1c t\u1ea1i, m\u1ed9t h\u00f4m b\u1ea1n \u0111\u1ed9t nhi\u00ean nh\u1eadn ra r\u1eb1ng m\u1ecdi s\u1ef1 d\u01b0\u1eddng nh\u01b0 kh\u00f4ng x\u1ea3y ra nh\u01b0 b\u1ea1n ngh\u0129. C\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng l\u00e0m ra ti\u1ec1n nh\u01b0 b\u1ea1n mong \u0111\u1ee3i. Vi\u1ec5n ki\u1ebfn m\u00e0 b\u1ea1n chia s\u1ebb v\u1edbi c\u00f4ng nh\u00e2n d\u01b0\u1eddng nh\u01b0 nh\u1ea1t nho\u00e0 \u0111i. S\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n d\u00e0nh nhi\u1ec1u th\u00e1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00f3 nhi\u1ec1u l\u1ed7i m\u00e0 s\u1ebd c\u1ea7n nhi\u1ec1u th\u00e1ng \u0111\u1ec3 s\u1eeda. B\u1ea1n kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng n\u00e0o g\u00f5 c\u1eeda cho d\u00f9 b\u1ea1n c\u00f3 l\u00e1c \u0111\u00e1c v\u00e0i ng\u01b0\u1eddi t\u1edbi th\u0103m website c\u1ee7a b\u1ea1n. C\u00f4ng nh\u00e2n c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u m\u1ea5t ni\u1ec1m tin v\u00e0o b\u1ea1n v\u00e0 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi trong h\u1ecd \u0111\u00e3 \u0111e do\u1ea1 b\u1ecf \u0111i. B\u1ea1n th\u1ea5y r\u1eb1ng v\u1ed1n nh\u1ecf b\u00e9 vay m\u01b0\u1ee3n t\u1eeb gia \u0111\u00ecnh b\u1ea1n \u0111ang bay \u0111i \u0111\u00e2u m\u1ea5t ti\u00eau. B\u1ea1n kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec v\u00e0 b\u1ea1n kh\u00f4ng bi\u1ebft t\u1ea1i sao m\u1ecdi th\u1ee9 kh\u00f4ng l\u00e0m vi\u1ec7c nh\u01b0 \u0111\u00e3 l\u1eadp k\u1ebf ho\u1ea1ch.<\/span><\/p>\n

K\u1ecbch b\u1ea3n n\u00e0y \u0111\u00e3 x\u1ea3y ra \u1edf kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi v\u1edbi nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p v\u00e0 v\u00f4 s\u1ed1 c\u00f4ng ti kh\u1edfi nghi\u1ec7p. L\u00ed do \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u ph\u1ea1m c\u00f9ng sai l\u1ea7m c\u1ee7a vi\u1ec7c \u0111i theo v\u00f2ng \u0111\u1eddi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c d\u1ea1y trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng kinh doanh: Kh\u1edfi \u0111\u1ea7u b\u1eb1ng \u00fd t\u01b0\u1edfng, x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng, ki\u1ec3m th\u1eed s\u1ea3n ph\u1ea9m, v\u00e0 kh\u1edfi \u0111\u1ea7u c\u00f4ng ti \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi c\u00e1i g\u00ec sai v\u1edbi v\u00f2ng \u0111\u1eddi n\u00e0y m\u00e0 h\u00e0ng ngh\u00ecn c\u00f4ng ti \u0111\u00e3 d\u00f9ng m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng. S\u1ef1 ki\u1ec7n l\u00e0 v\u00f2ng \u0111\u1eddi n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 r\u1ed3i, n\u01a1i th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi v\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng v\u1edbi c\u00f4ng ti kh\u1edfi nghi\u1ec7p. Th\u1ef1c t\u1ebf n\u00f3 ph\u00e1 hu\u1ef7 c\u00f4ng ti kh\u1edfi nghi\u1ec7p.<\/p>\n

V\u1edbi c\u00f4ng ti kh\u1edfi nghi\u1ec7p, b\u1ea1n s\u1ebd c\u1ea7n x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh doanh nghi\u1ec7p \u0111\u1ec3 ki\u1ec3m th\u1eed \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n v\u00e0 vi\u1ec5n ki\u1ebfn c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a hay kh\u00f4ng. \u00dd t\u01b0\u1edfng “k\u00ec di\u1ec7u” c\u1ee7a b\u1ea1n ch\u1ec9 l\u00e0 m\u1ed9t gi\u1ea3 \u0111\u1ecbnh m\u00e0 b\u1ea1n tin kh\u00e1ch h\u00e0ng s\u1ebd mu\u1ed1n nh\u01b0ng nh\u01b0 m\u1ed9t gi\u1ea3 \u0111\u1ecbnh n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c ki\u1ec3m nghi\u1ec7m \u0111\u1ec3 bi\u1ebfn gi\u1ea3 \u0111\u1ecbnh th\u00e0nh s\u1ef1 ki\u1ec7n. Vi\u1ec5n ki\u1ebfn c\u1ee7a b\u1ea1n v\u1ec1 c\u00e1ch c\u00f4ng ti v\u1eadn h\u00e0nh ch\u1ec9 l\u00e0 ph\u1ecfng \u0111o\u00e1n cho n\u00ean b\u1ea1n c\u1ea7n \u0111i ra th\u1ecb tr\u01b0\u1eddng v\u00e0 ki\u1ec3m v\u1edbi kh\u00e1ch h\u00e0ng li\u1ec7u n\u00f3 l\u00e0 \u0111\u00fang hay kh\u00f4ng. N\u1ebfu b\u1ea1n d\u00e0nh m\u1ecdi th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec th\u00ec b\u1ea1n qu\u00e1 l\u1ea1c quan r\u1ed3i. T\u1ea5t nhi\u00ean, b\u1ea1n kh\u00f4ng th\u1ec3 h\u1ecfi m\u1ecdi ng\u01b0\u1eddi: \u201cT\u00f4i c\u00f3 \u00fd t\u01b0\u1edfng l\u1edbn \u0111\u00e2y, anh c\u00f3 th\u1ec3 n\u00f3i cho t\u00f4i r\u1eb1ng anh th\u00edch mua n\u00f3 kh\u00f4ng?\u201d hay \u201cT\u00f4i c\u00f3 vi\u1ec5n ki\u1ebfn \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti m\u00e0 m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t Microsoft hay Apple kh\u00e1c, anh c\u00f3 th\u1ec3 cho t\u00f4i bi\u1ebft li\u1ec7u vi\u1ec5n ki\u1ebfn c\u1ee7a t\u00f4i l\u00e0 \u0111\u00fang hay kh\u00f4ng?\u201d Nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 l\u1ebd s\u1ebd ngh\u0129 b\u1ea1n \u0111i\u00ean hay ki\u00eau c\u0103ng. B\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh doanh nghi\u1ec7p b\u1eb1ng vi\u1ec7c t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n b\u1ea1n tr\u01b0\u1edbc h\u1ebft. Ch\u1ec9 b\u1eb1ng vi\u1ec7c tr\u1ea3 l\u1eddi trung th\u1ef1c nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y th\u00ec b\u1ea1n m\u1edbi c\u00f3 c\u00e1i g\u00ec \u0111\u00f3 \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1edbi m\u1ecdi ng\u01b0\u1eddi trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/p>\n

V\u1ec1 c\u0103n b\u1ea3n m\u00f4 h\u00ecnh doanh nghi\u1ec7p gi\u1ea3i th\u00edch c\u00e1ch c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0m ra ti\u1ec1n b\u1eb1ng \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. B\u1eb1ng vi\u1ec7c h\u1ed9i t\u1ee5 m\u1ecdi c\u00e2u h\u1ecfi then ch\u1ed1t v\u00e0o m\u00f4 h\u00ecnh v\u00e0 t\u00ecm ra c\u00e1ch tr\u1ea3 l\u1eddi cho nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ed9t doanh nghi\u1ec7p m\u00e0 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ea1t t\u1edbi vi\u1ec5n ki\u1ebfn c\u1ee7a c\u00f4ng ti kh\u1edfi nghi\u1ec7p. C\u00f3 nhi\u1ec1u m\u00f4 h\u00ecnh doanh nghi\u1ec7p nh\u01b0ng v\u1edbi c\u00f4ng ti kh\u1edfi nghi\u1ec7p, m\u00f4 h\u00ecnh t\u1ed1t nh\u1ea5t l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Alexander Osterwalder \u1edf \u0111\u00f3 \u00f4ng \u1ea5y h\u1ed9i t\u1ee5 v\u00e0o ch\u00edn c\u1ea5u ph\u1ea7n then ch\u1ed1t.<\/p>\n

Gi\u00e1 tr\u1ecb<\/em>: \u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n chuy\u1ec3n giao cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 h\u1ed7 tr\u1ee3 m\u00e0 b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/p>\n

Kh\u00e1ch h\u00e0ng<\/em>: \u0110\u00e2y l\u00e0 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng b\u1ea1n mu\u1ed1n l\u00e0m kinh doanh c\u00f9ng.<\/p>\n

Quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/em>: C\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00e0 b\u1ea1n ph\u1ea3i l\u00e0m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, l\u00e0m cho h\u1ecd h\u00e0i l\u00f2ng \u0111\u1ec3 gi\u1eef v\u00e0 t\u0103ng tr\u01b0\u1edfng h\u1ecd.<\/p>\n

C\u00e1c k\u00eanh<\/em>: K\u00eanh l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 b\u1ea1n chuy\u1ec3n giao gi\u00e1 tr\u1ecb (s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5) cho kh\u00e1ch h\u00e0ng.<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng<\/em>: \u0110i\u1ec1u b\u1ea1n l\u00e0m trong vi\u1ec7c t\u1ea1o ra, ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n (s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5) cho kh\u00e1ch h\u00e0ng.<\/p>\n

Ngu\u1ed3n<\/em>: C\u00e1c ngu\u1ed3n v\u1eadt l\u00ed, t\u00e0i ch\u00ednh, tr\u00ed tu\u1ec7 v\u00e0 con ng\u01b0\u1eddi m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ec3 l\u00e0m kinh doanh.<\/p>\n

Chi ph\u00ed<\/em>: Chi ph\u00ed bao g\u1ed3m trong vi\u1ec7c v\u1eadn h\u00e0nh c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

Thu nh\u1eadp<\/em>: Ti\u1ec1n b\u1ea1n l\u00e0m ra b\u1edfi vi\u1ec7c l\u00e0m kinh doanh c\u00f4ng ti kh\u1edfi nghi\u1ec7p.<\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh doanh nghi\u1ec7p, b\u1ea1n ph\u1ea3i tr\u1ea3 l\u1eddi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi then ch\u1ed1t nh\u01b0:<\/p>\n

Ai l\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai m\u00e0 b\u1ea1n mu\u1ed1n cung c\u1ea5p gi\u00e1 tr\u1ecb (s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5)?<\/p>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng l\u1edbn th\u1ebf n\u00e0o?<\/p>\n

B\u1ea1n c\u00f3 bi\u1ebft h\u1ecd \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec kh\u00f4ng?<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang c\u1ea7n kh\u00f4ng?<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m ra ti\u1ec1n b\u1eb1ng vi\u1ec7c gi\u00fap h\u1ecd kh\u00f4ng?<\/p>\n

L\u00e0m sao b\u1ea1n \u0111\u1ea1t t\u1edbi kh\u00e1ch h\u00e0ng?<\/p>\n

L\u00e0m sao kh\u00e1ch h\u00e0ng bi\u1ebft t\u1edbi c\u00f4ng ti c\u1ee7a b\u1ea1n v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/p>\n

L\u00e0m sao b\u1ea1n tho\u1ea3 m\u00e3n h\u1ecd v\u00e0 \u0111\u1ea3m b\u1ea3o\u00a0 r\u1eb1ng h\u1ecd quay l\u1ea1i l\u00e0m kinh doanh th\u00eam?<\/p>\n

L\u00e0m sao b\u1ea1n chuy\u1ec3n giao s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/p>\n

\u0110\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 trong th\u1ecb tr\u01b0\u1eddng hay l\u00e0 c\u1ea3i ti\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3?<\/p>\n

C\u00f3 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng?<\/p>\n

Th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u1ebf n\u00e0o?<\/p>\n

L\u00e0m sao b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u00e0y?<\/p>\n

B\u1ea1n s\u1ebd c\u1ea7n ho\u1ea1t \u0111\u1ed9ng \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u1ec3 thi\u1ebft l\u1eadp kinh doanh c\u1ee7a c\u00f4ng ti kh\u1edfi nghi\u1ec7p?<\/p>\n

B\u1ea1n s\u1ebd b\u1ecf v\u1ed1n cho c\u00e1c chi ph\u00ed \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u doanh nghi\u1ec7p th\u1ebf n\u00e0o?<\/p>\n

L\u00e0m sao b\u1ea1n \u0111\u1eb7t gi\u00e1 c\u1ee7a b\u1ea1n?<\/p>\n

L\u00e0m sao b\u1ea1n l\u00e0m ra l\u1ee3i nhu\u1eadn?<\/p>\n

C\u1ea5u tr\u00fac chi ph\u00ed c\u1ee7a b\u1ea1n c\u00f3 l\u00e0m ph\u00e1t sinh l\u1ee3i nhu\u1eadn v\u1edbi gi\u00e1 h\u1ee3p l\u00ed kh\u00f4ng?<\/p>\n

B\u1ea1n c\u00f3 c\u1ea7n \u0111\u1ed1i t\u00e1c cho c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng?<\/p>\n

Ki\u1ec3u thu nh\u1eadp n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m ph\u00e1t sinh v\u1edbi vi\u1ec7c thi\u1ebft l\u1eadp m\u00e0 b\u1ea1n t\u1ea1o ra?<\/p>\n

Li\u1ec7u c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn nhi\u1ec1u kinh doanh b\u1eb1ng vi\u1ec7c tr\u1ee3 c\u1ea5p cho m\u1ed9t ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/p>\n

B\u1eb1ng vi\u1ec7c ki\u1ec3m \u0111i\u1ec3m c\u1ea9n th\u1eadn v\u1ec1 nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean, b\u1ea1n s\u1ebd tr\u1ea3 l\u1eddi mi\u1ec1n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c c\u00e2u h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c tham gia v\u00e0o vi\u1ec7c chuy\u1ec3n nh\u01b0ng \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a b\u1ea1n th\u00e0nh doanh nghi\u1ec7p s\u1ed1ng \u0111\u01b0\u1ee3c. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean m\u00e0 m\u1ecdi c\u00f4ng ti kh\u1edfi nghi\u1ec7p ph\u1ea3i \u0111i theo \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd ki\u1ec3m nghi\u1ec7m \u00fd t\u01b0\u1edfng v\u00e0 vi\u1ec5n ki\u1ebfn c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi th\u1eadm ch\u00ed ngh\u0129 v\u1ec1 kh\u1edfi \u0111\u1ea7u b\u1ea5t k\u00ec c\u00e1i g\u00ec.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

What a startup must do first<\/p>\n

As an entrepreneur you have a very good idea to starts a company with a clear vision for success. You hire the best workers who share your technical passion. Together you build a great product that you think customers would love to have. However after working 16 hours a day for six months to make your vision become a reality, one day you suddenly realize that things seems do not happen like you thought. Your startup does not make money as you expected. Your vision that you share with your workers seems to fade away. Your product that you spend many months to build has a lot of bugs that it would take many months to fix. You do not have any customer knocks at your door even you have quite a few people visit your website. Your workers begin to lose confidence in you and some of them have threatened to quit. You find that your small capital borrowed from your family is running out. You do not know what to do and you do not know why things do not work as planned.<\/p>\n

This scenario has happened all over the world to many entrepreneurs and countless startups. The simple reason is they all made the same mistake of following the product development life cycle taught in most business schools: Starting with an idea, build product based on the idea, test product, and start company to sell the product. You may wonder what is wrong with this lifecycle that thousands of company already used successfully. The fact is this lifecycle is designed for existing business where the market and customers are known and the product can be designed to meet customers\u2019 needs. It does not work for startup at all. Actually it destroys startup.<\/p>\n

For startup, you will need to build a business model to test your idea and your vision to determine whether it make sense or not. Your \u201cwonderful\u201d idea is only an assumption that you believe customers would want but as an assumption it must be validated to turn the assumption into fact. Your vision on how the company operates is only a guess so you need to go to the market and check with customers if the it is correct or not. If you spend all your time and money to build a product without knowing what customer wants then you are quite an optimist. Of course, you cannot ask people: \u201cI have a great idea, can you tell me that you would like to buy it.\u201d or \u201cI have a vision to start a company that someday would be another Microsoft or Apple, would you let me know if my vision is correct or not?\u201d Many people would probably think you are insane or arrogant. You need to build a business model by asking yourself first. Only by honestly answer these questions then you will have something to discuss with people in your market research.<\/p>\n

Basically a business model explains how your startup makes money with your idea. By focus at all the key questions by the model and finding ways of answering these issues, you have better chance to start a business that can be successful and achieve the vision of the startup. There are several business models but for startup, the best is the model develops by Alexander Osterwalder where he focuses on the nine key components.<\/p>\n

The Value<\/em>: This is the product or service that you deliver to customers as well as the support that you provide to the customers.<\/p>\n

The Customer<\/em>: These are the groups of customers that you want to do business with.<\/p>\n

The Customer Relations<\/em>: The activities that you must do to get customers, keep them happy to retain and grow them.<\/p>\n

The Channels<\/em>: Channels are the means that you deliver the value (Products or services) to customers.<\/p>\n

The Activities<\/em>: Thing you do in making, marketing and distributing your value (Products or services) to customers.<\/p>\n

The Resources<\/em>: The physical, financial, intellectual and human resources that you need to do business.<\/p>\n

The Cost<\/em>: The costs involved in operating your startup company.<\/p>\n

The Revenue<\/em>: The money you make by doing startup business.<\/p>\n

To build the business model, you must answer a number of key questions such as:<\/p>\n

Who are the prospective customers that you want to provide value (Products or services) to?<\/p>\n

How big is the group of customers?<\/p>\n

Do you know what problem that they are having?<\/p>\n

Can you solve the problem that they need?<\/p>\n

Can you make money by helping them?<\/p>\n

How do you reach customers?<\/p>\n

How does customer know about your company and your product?<\/p>\n

How do you satisfy them and ensure that they come back for more business?<\/p>\n

How do you deliver your product or service?<\/p>\n

Is it a new product in the market or an improvement of existing product?<\/p>\n

Is there a market\u2019s need for your product?<\/p>\n

How big is the market?<\/p>\n

How do you create this new market?<\/p>\n

What specific activities will you need to set up the startup business?<\/p>\n

How will you finance the costs for starting the business?<\/p>\n

How do you set your price?<\/p>\n

How do you make profit?<\/p>\n

Will your cost structure generate profit at reasonable prices?<\/p>\n

Do you need partners for your startup?<\/p>\n

What are the specific types of revenue that you can generate with the set up you create?<\/p>\n

Is it possible to attract more business by subsidizing one segment of customers?<\/p>\n

By careful review of the above questions, you will be answering the full range of strategic questions involved in converting your business idea into a viable business. This is the first step that every startup must follow to ensure that they validate their ideas and vision before even thinking about starting anything.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0 m\u1ed9t nh\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng r\u1ea5t t\u1ed1t \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ti v\u1edbi vi\u1ec5n ki\u1ebfn r\u00f5 r\u00e0ng cho th\u00e0nh c\u00f4ng. … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-531","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=531"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/531\/revisions"}],"predecessor-version":[{"id":532,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/531\/revisions\/532"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}