	{"id":5281,"date":"2017-02-23T14:08:19","date_gmt":"2017-02-23T07:08:19","guid":{"rendered":"http:\/\/science-technology.vn\/?p=5281"},"modified":"2017-02-23T14:08:19","modified_gmt":"2017-02-23T07:08:19","slug":"sai-lam-thong-thuong-cua-cong-ti-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=5281","title":{"rendered":"Sai l\u1ea7m th\u00f4ng th\u01b0\u1eddng c\u1ee7a c\u00f4ng ti kh\u1edfi nghi\u1ec7p"},"content":{"rendered":"<p>Nhi\u1ec1u sinh vi\u00ean tin r\u1eb1ng b\u1ea5t k\u00ec ai c\u0169ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti c\u00f4ng ngh\u1ec7, t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u c\u00f3 \u00fd t\u01b0\u1edfng t\u1ed1t v\u00e0 m\u1ed9t s\u1ed1 k\u0129 n\u0103ng k\u0129 thu\u1eadt n\u00e0o \u0111\u00f3, gi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ed1 &#8220;chuy\u00ean gia c\u00f4ng ti kh\u1edfi nghi\u1ec7p&#8221; \u0111\u00e3 khuy\u1ebfn kh\u00edch h\u1ecd: &#8220;C\u1ee9 l\u00e0m n\u00f3 \u0111i.&#8221;<\/p>\n<p>S\u1ef1 ki\u1ec7n l\u00e0 c\u00f3 nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p b\u1ecb th\u1ea5t b\u1ea1i tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi v\u00ec ni\u1ec1m tin n\u00e0y. C\u00f3 nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p &#8220;mu\u1ed1n tr\u1edf th\u00e0nh&#8221; b\u1ecb m\u1ea5t ti\u1ec1n v\u00e0 ti\u1ec1n c\u1ee7a gia \u0111\u00ecnh h\u1ecd. Sai l\u1ea7m chung l\u00e0 t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u c\u00f3 \u00fd t\u01b0\u1edfng r\u1ed3i b\u1eaft \u0111\u1ea7u c\u00f4ng ti m\u00e0 kh\u00f4ng hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hay th\u1ecb tr\u01b0\u1eddng. Trong v\u1ed9i v\u00e0ng b\u1eaft \u0111\u1ea7u c\u00f4ng ti v\u00e0 tho\u1ea3 m\u00e3n cho b\u1ea3n ng\u00e3 c\u1ee7a h\u1ecd, h\u1ecd chi ti\u1ec1n \u0111\u1ec3 thu\u00ea v\u0103n ph\u00f2ng v\u00e0 trang tr\u00ed n\u00f3 b\u1eb1ng nh\u1eefng \u0111\u1ed3 \u0111\u1ea1c x\u1ecbn, v\u00e0 thu\u00ea nh\u00e2n vi\u00ean \u0111\u1ec3 l\u00e0m vi\u1ec7c tr\u00ean s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng hi\u1ec3u r\u00f5 r\u00e0ng v\u1ec1 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y s\u1ed1ng trong &#8220;m\u01a1&#8221; v\u1ec1 vi\u1ec7c l\u00e0 ai \u0111\u00f3. Khi m\u1ecdi s\u1ef1 kh\u00f4ng x\u1ea3y ra nh\u01b0 h\u1ecd \u01b0\u1edbc mu\u1ed1n, h\u1ecd \u0111\u1ed5 l\u1ed7i \u0111i\u1ec1u \u0111\u00f3 cho v\u1eadn may thay v\u00ec b\u1ea3n th\u00e2n h\u1ecd.<\/p>\n<p>M\u1ed9t c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 KH\u00d4NG ph\u1ea3i l\u00e0 v\u1ec1 \u00fd t\u01b0\u1edfng hay v\u1eadn may m\u00e0 v\u1ec1 c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u1ea1y v\u00e0 h\u1ecdc. M\u1ed9t m\u00ecnh \u00fd t\u01b0\u1edfng c\u00f3 gi\u00e1 tr\u1ecb &#8220;s\u1ed1 kh\u00f4ng&#8221; v\u00ec b\u1ea5t k\u00ec ai c\u0169ng c\u00f3 th\u1ec3 c\u00f3 \u00fd t\u01b0\u1edfng, nh\u01b0ng \u0111\u01b0a m\u1ed9t \u00fd t\u01b0\u1edfng th\u00e0nh s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n ch\u1ec9 l\u00e0 may m\u1eafn. C\u00f3 c\u00e1c b\u01b0\u1edbc m\u00e0 h\u1ecd ph\u1ea3i l\u00e0m \u0111\u1ec3 h\u1ee3p th\u1ee9c \u00fd t\u01b0\u1edfng v\u00e0 gi\u00e1m s\u00e1t nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi v\u1eabn mu\u1ed1n &#8220;\u0111\u01b0\u1ee3c gi\u1ea7u v\u00e0 tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng,&#8221; thay v\u00ec h\u1ecdc t\u1eeb sai l\u1ea7m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<p>Khi d\u1ea1y kh\u1edfi nghi\u1ec7p \u1edf ch\u00e2u \u00c1, sinh vi\u00ean th\u01b0\u1eddng b\u00ecnh lu\u1eadn: &#8220;Nh\u01b0ng Steve Jobs c\u00f3 h\u1ecdc t\u1eeb ai \u0111\u00e2u, m\u00e0 \u00f4ng \u1ea5y v\u1eabn th\u00e0nh c\u00f4ng.&#8221; T\u00f4i b\u1ea3o h\u1ecd: &#8220;C\u00e1c em KH\u00d4NG ph\u1ea3i l\u00e0 Steve Jobs, cho n\u00ean th\u1eadm ch\u00ed \u0111\u1eebng m\u01a1 v\u1ec1 vi\u1ec7c l\u00e0 ai \u0111\u00f3 gi\u1ed1ng \u00f4ng \u1ea5y. N\u1ebfu c\u00e1c em s\u1eb5n l\u00f2ng h\u1ecdc t\u1eeb sai l\u1ea7m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, c\u00e1c em c\u00f3 th\u1ec3 c\u00f3 c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n \u0111\u1ec3 th\u00e0nh c\u00f4ng. \u0110\u1eebng nghe &#8220;th\u1ed5i ph\u1ed3ng&#8221; t\u1eeb nh\u1eefng ng\u01b0\u1eddi t\u1ef1 g\u1ecdi m\u00ecnh l\u00e0 &#8220;chuy\u00ean gia c\u00f4ng ti kh\u1edfi nghi\u1ec7p.&#8221; M\u1ecdi \u0111i\u1ec1u h\u1ecd mu\u1ed1n l\u00e0 ti\u1ec1n c\u1ee7a c\u00e1c em b\u1eb1ng vi\u1ec7c b\u00e1n cho c\u00e1c em \u1ea3o t\u01b0\u1edfng.&#8221;<\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 m\u01a1 \u01b0\u1edbc nh\u01b0ng l\u00e0m cho n\u00f3 th\u00e0nh th\u1ef1c t\u1ea1i y\u00eau c\u1ea7u \u00fd t\u01b0\u1edfng th\u1ef1c ti\u1ec5n. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 \u0111am m\u00ea nh\u01b0ng \u0111\u1ec3 l\u00e0m cho m\u1ecdi th\u1ee9 x\u1ea3y ra l\u1ea1i c\u1ea7n ki\u00ean nh\u1eabn v\u00e0 d\u0169ng c\u1ea3m. V\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e2y, m\u1ed9t sinh vi\u00ean b\u1ea3o t\u00f4i: &#8220;Em l\u00e0 Ch\u1ee7 t\u1ecbch c\u1ee7a m\u1ed9t c\u00f4ng ti, em chi ra v\u00e0i ngh\u00ecn \u0111\u00f4 la \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00f4ng ti v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m r\u1ea5t t\u1ed1t, nh\u01b0ng v\u1eabn ch\u01b0a c\u00f3 kh\u00e1ch h\u00e0ng n\u00e0o.&#8221; T\u00f4i h\u1ecfi anh ta: &#8220;Em c\u00f3 h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 \u0111i\u1ec1u h\u1ecd c\u1ea7n kh\u00f4ng?&#8221; Anh ta d\u01b0\u1eddng nh\u01b0 ng\u1ea1c nhi\u00ean: &#8220;Sao em c\u1ea7n h\u1ecfi h\u1ecd? Em bi\u1ebft \u0111i\u1ec1u h\u1ecd mu\u1ed1n, \u00fd t\u01b0\u1edfng c\u1ee7a em hay, v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u n\u00f3i v\u1edbi em r\u1eb1ng \u0111\u00f3 l\u00e0 \u00fd t\u01b0\u1edfng l\u1edbn.&#8221;<\/p>\n<p>T\u00f4i b\u1ea3o anh ta: &#8220;\u0110\u00f3 l\u00e0 sai l\u1ea7m l\u1edbn. Em ngh\u0129 r\u1eb1ng em bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a em l\u00e0 ai, h\u1ecd c\u1ea7n g\u00ec, nh\u01b0ng \u0111\u00f3 l\u00e0 \u00fd ki\u1ebfn c\u1ee7a em; n\u00f3 ch\u1ec9 &#8220;\u0111o\u00e1n m\u00f2&#8221; ch\u1ee9 kh\u00f4ng l\u00e0 s\u1ef1 ki\u1ec7n. Ngay c\u1ea3 v\u1edbi vi\u1ec7c &#8220;\u0111o\u00e1n m\u00f2&#8221;, ki\u1ec3u nh\u01b0 \u0111i\u1ec1u \u0111\u00f3, em v\u1ed9i v\u00e0ng x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m v\u00e0 kh\u00f4ng th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c n\u00f3.&#8221;<\/p>\n<p>Anh ta tranh c\u00e3i: &#8220;Nh\u01b0ng em \u0111\u00e3 tham d\u1ef1 nhi\u1ec1u cu\u1ed9c h\u1ed5i th\u1ea3o v\u1ec1 c\u00f4ng ti kh\u1edfi nghi\u1ec7p. H\u1ecd d\u1ea1y em \u0111i theo \u0111am m\u00ea c\u1ee7a em v\u00e0 kh\u00f4ng nghe nh\u1eefng ng\u01b0\u1eddi b\u1ea3o em r\u1eb1ng em kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.&#8221;<\/p>\n<p>T\u00f4i gi\u1ea3i th\u00edch: &#8220;H\u1ecd d\u1ea1y em b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti b\u1eb1ng vi\u1ec7c d\u00f9ng ti\u1ec1n c\u1ee7a em, kh\u00f4ng ph\u1ea3i ti\u1ec1n c\u1ee7a h\u1ecd. H\u1ecd d\u1ea1y em cho b\u1ea3n th\u00e2n em ch\u1ee9c t\u01b0\u1edbc Ch\u1ee7 t\u1ecbch c\u00f4ng ti \u0111\u1ec3 l\u00e0m em c\u00f3 v\u1ebb oai, v\u00e0 em th\u00edch \u0111i\u1ec1u \u0111\u00f3. Em tin h\u1ecd v\u00ec h\u1ecd bi\u1ebft m\u01a1 \u01b0\u1edbc c\u1ee7a em v\u00e0 c\u00e1ch b\u00e1n cho em &#8220;m\u01a1 \u01b0\u1edbc \u0111\u00f3.&#8221; V\u00e0 em r\u01a1i v\u00e0 s\u1ef1 &#8220;b\u1ea5t l\u01b0\u01a1ng&#8221; c\u1ee7a h\u1ecd. T\u1ea1i sao m\u1ed9t sinh vi\u00ean v\u1eabn c\u00f2n trong tr\u01b0\u1eddng nh\u01b0 em l\u1ea1i c\u00f3 c\u00e1i ch\u1ee9c t\u01b0\u1edbc to l\u1edbn &#8220;Ch\u1ee7 t\u1ecbch,&#8221; c\u1ee7a m\u1ed9t c\u00f4ng ti v\u00e0 m\u1ed9t v\u0103n ph\u00f2ng v\u1edbi \u0111\u1ed3 \u0111\u1ea1c \u0111\u1eaft ti\u1ec1n v\u00e0 nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3? Em \u0111\u00e3 kh\u00f4ng l\u00e0m ra m\u1ed9t \u0111\u00f4 la n\u00e0o, nh\u01b0ng em \u0111\u00e3 chi h\u00e0ng tr\u0103m ngh\u00ecn \u0111\u00f4 la \u0111\u1ec3 tho\u1ea3 m\u00e3n cho b\u1ea3n ng\u00e3 c\u1ee7a em. Ai d\u1ea1y em \u0111i\u1ec1u \u0111\u00f3?&#8221;<\/p>\n<p>Anh ta tranh c\u00e3i: &#8220;Nh\u01b0ng \u0111\u1ec3 l\u00e0m kinh doanh, c\u1ea7n c\u00f3 v\u0103n ph\u00f2ng v\u00e0 nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 ch\u1ee9&#8230;.&#8221;<\/p>\n<p>T\u00f4i b\u1ea3o anh ta: &#8220;Em c\u00f3 bi\u1ebft r\u1eb1ng c\u1ea3 Steve Jobs v\u00e0 Bill Gates \u0111\u1ec1u b\u1eaft \u0111\u1ea7u c\u00f4ng ti c\u1ee7a h\u1ecd trong ga ra v\u00e0 t\u1ea7ng h\u1ea7m m\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ed3 \u0111\u1ea1c kh\u00f4ng? H\u1ecd \u0111\u00e3 kh\u00f4ng c\u00f3 m\u1ed9t v\u0103n ph\u00f2ng kh\u00e1c th\u01b0\u1eddng hay m\u1ed9t ch\u1ee9c danh \u0111\u1eb7c bi\u1ec7t nh\u01b0 Ch\u1ee7 t\u1ecbch hay CEO.\u00a0 Ch\u1ec9 khi c\u00f4ng ti c\u1ee7a h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng v\u00e0 \u0111i v\u00e0o ni\u00eam y\u1ebft th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n, h\u1ecd m\u1edbi kho\u00e1c l\u1ea5y ch\u1ee9c danh &#8220;Ch\u1ee7 t\u1ecbch&#8221; hay &#8220;CEO.&#8221;\u00a0 N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o m\u1ecdi ng\u01b0\u1eddi th\u00e0nh c\u00f4ng, t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u c\u00f3 chung c\u00e1c \u0111\u1eb7c tr\u01b0ng th\u00f4ng th\u01b0\u1eddng c\u1ee7a s\u1ef1 khi\u00eam t\u1ed1n. Nh\u01b0ng em kh\u00f4ng bi\u1ebft r\u1eb1ng v\u00ec em ch\u1ec9 nh\u00ecn v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd, c\u1ee7a c\u1ea3i c\u1ee7a h\u1ecd, v\u00e0 danh ti\u1ebfng c\u1ee7a h\u1ecd v\u00e0 mu\u1ed1n gi\u1ea7u v\u00e0 n\u1ed5i ti\u1ebfng nhanh ch\u00f3ng. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi bi\u1ebft \u0111i\u1ec1u \u0111\u00f3 cho n\u00ean h\u1ecd b\u00e1n cho em &#8220;gi\u1ea5c m\u01a1&#8221; l\u00e0 \u00f4ng Gates hay \u00f4ng Jobs v\u00e0 em tr\u1ea3 ti\u1ec1n cho h\u1ecd \u0111\u1ec3 h\u1ecdc v\u1ec1 &#8220;c\u00f4ng ti kh\u1edfi nghi\u1ec7p v\u00e0 l\u00e0m gi\u1ea7u nhanh ch\u00f3ng.&#8221; Nh\u01b0ng thay v\u00ec l\u00e0m ra ti\u1ec1n, em \u0111ang ti\u00eau ti\u1ec1n, v\u00e0 em v\u1eabn tin r\u1eb1ng em l\u00e0 nh\u00e0 doanh nghi\u1ec7p sao?&#8221;<\/p>\n<p>Anh ta d\u01b0\u1eddng nh\u01b0 b\u1ed1i r\u1ed1i: &#8220;B\u00e2y gi\u1edd em bi\u1ebft r\u1ed3i, nh\u01b0ng&#8230;\u00a0 em ph\u1ea3i l\u00e0m g\u00ec?&#8221;<\/p>\n<p>T\u00f4i b\u1ea3o anh ta: &#8220;\u0110\u00e2y l\u00e0 ph\u00e2n c\u00f4ng c\u00f4ng vi\u1ec7c cho em trong l\u1edbp th\u1ea7y. Em c\u1ea7n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau: &#8220;Ai l\u00e0 ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a em? T\u1ea1i sao h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a em? C\u00e1i g\u00ec l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a em \u0111\u1eb7c bi\u1ec7t h\u01a1n c\u1ee7a ng\u01b0\u1eddi kh\u00e1c? T\u00ednh n\u0103ng then ch\u1ed1t c\u1ee7a n\u00f3 l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb doanh nghi\u1ec7p m\u00e0 s\u1ea3n ph\u1ea9m n\u00e0y ph\u1ea3i chuy\u1ec3n giao l\u00e0 g\u00ec? L\u00e0m sao em bi\u1ebft r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a em \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng? Kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng l\u00e0 ai v\u00e0 t\u1ea1i sao h\u1ecd s\u1ebd mua s\u1ea3n ph\u1ea9m, em KH\u00d4NG n\u00ean b\u1eaft \u0111\u1ea7u c\u00f4ng ti. V\u00e0 kh\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, s\u1ebd kh\u00f3 bi\u1ec7n minh cho vi\u1ec7c chi ti\u1ec1n v\u00e0o b\u1ea5t k\u00ec c\u00e1i g\u00ec.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>&#8212;English version&#8212;<\/p>\n<p>&nbsp;<\/p>\n<p>Common startup mistake<\/p>\n<p>Many students believe that anyone can start a technology company, all they need are a good idea and some technical skills, just like some &#8220;startup experts&#8221; have encouraged them: &#8220;Just do it.&#8221;<\/p>\n<p>The fact is there are many failed startups all over the world because of this belief. There are many &#8220;want to be&#8221; entrepreneurs lost money and their family&#8217;s money. The common mistake is they all have an idea then start the company without understanding the needs of the customers or the market. In a hurry to start a company and to satisfy their ego, they spend money to rent an office and decorate it with nice furniture, and hiring staff to work on the product without clearly understand the market&#8217;s needs. These people live in &#8220;a dream&#8221; of being somebody. When things do not happen as they wish, they blame it on luck rather than themselves.<\/p>\n<p>A technology startup is NOT about idea or luck but something that can be taught and learn. An idea alone has &#8220;zero&#8221; value because anyone can have an idea, but taking an idea into a valuable product that meets customers&#8217; needs requires more than just luck. There are steps that they must do to validate the idea and monitor the market needs, but people still want to &#8220;getting rich and being famous,&#8221; rather than learn from the mistakes of others.<\/p>\n<p>When teaching entrepreneurship in Asia, students often commented: &#8220;But Steve Jobs did not learn from anyone, and he was successful.&#8221; I told them: &#8220;You are NOT Steved Jobs, so do not even dream of being someone like him. If you are willing to learn from the mistakes of others, you may have a better chance to succeed. Do not listen to the &#8220;Hype&#8221; from people who called themselves &#8220;Startup Experts.&#8221; All they want is your money by selling you an illusion.&#8221;<\/p>\n<p>Everyone has dreams but to make it into a reality requires a practical idea. Everyone has passion but to make thing happens requires patience and courage. A few years ago, a student told me: &#8220;I am the President of a company, I spent several thousands of dollars to build the company and develop a very good product, but do not have any customers yet.&#8221; I asked him: &#8220;Have you asked the customers on what they need?&#8221; He seemed surprised: &#8220;Why do I need to ask them? I know what they want, my idea is good, and everybody tells me that is a great idea.&#8221;<\/p>\n<p>I told him: &#8220;That is a big mistake. You think that you know who your customers are, what they need, but it is your opinion; it is only a &#8220;guess&#8221; not a fact. Even with a &#8220;vague guess,&#8221; like that, you hurry to build a product and cannot sell it.&#8221;<\/p>\n<p>He argued: &#8220;But I had taken several startup workshops. They taught me to follow my passion and do not listen to people who tell me that I cannot do it.&#8221;<\/p>\n<p>I explained: &#8220;They taught you to start your company using your money, not theirs. They taught you to give yourself the titles of the President of a company to make you look good, and you like that. You believed them because they know your dream and how to sell you &#8220;that dream.&#8221; And you fell for their &#8220;Scam.&#8221; Why a student who is still in school like you have a big title of &#8220;President,&#8221; of a company and an office with expensive furniture and supporting staff? You have not make a single dollar, but you already spent hundred thousand dollars to satisfy your ego. Who is teaching you that?&#8221;<\/p>\n<p>He argued: &#8220;But to do business, you need an office and support staff &#8230;.&#8221;<\/p>\n<p>I told him: &#8220;Do you know that both Steve Jobs and Bill Gates started their company in a garage and a basement with no furniture? They did not have a fancy office or special titles like President or CEO.\u00a0 Only when their company was successful and went to an Initial Stock Offering, they assumed the title &#8220;President&#8221; or &#8220;CEO.&#8221;\u00a0 If you look at all successful people, they all share common characteristics of being humbled. But you do not learn that because you only look at their success, their wealth, and their fame and want to be rich and famous quickly. Some people know that so they sell you the &#8220;dream&#8221; of being Mr. Gates or Mr. Jobs and you pay them to learn about &#8220;startup and get rich quickly.&#8221; But instead of making money, you are spending money, and you still believe that you are an entrepreneur?<\/p>\n<p>He seemed embarrassed: &#8220;Now I know, but&#8230;\u00a0 what should I do?&#8221;<\/p>\n<p>I told him: &#8220;Here is your assignment for my class. You need to answer the following questions: &#8220;Who are the users and customers of your product? Why would they buy your product? What makes your product special than others? What are its key features? What are the business values that the product should deliver? How do you know that your product meets the customers&#8217; needs? Without knowing who the customers are and why they would buy the product, you should NOT start a company. And without being clear on the business values and the customers, it will be difficult to justify spending money on anything.&#8221;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u sinh vi\u00ean tin r\u1eb1ng b\u1ea5t k\u00ec ai c\u0169ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti c\u00f4ng ngh\u1ec7, t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u c\u00f3 \u00fd t\u01b0\u1edfng &hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,16],"tags":[],"class_list":["post-5281","post","type-post","status-publish","format-standard","hentry","category-loi-khuyen-cho-sinh-vien","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5281"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5281\/revisions"}],"predecessor-version":[{"id":5282,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5281\/revisions\/5282"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}