Tu\u1ea7n tr\u01b0\u1edbc, t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u1ee9c th\u01b0 m\u00e0 ng\u01b0\u1eddi g\u1eedi vi\u1ebft: \u201cEm \u0111\u00e3 t\u1ed1t nghi\u1ec7p n\u0103m n\u0103m tr\u01b0\u1edbc v\u00e0 c\u00f3 vi\u1ec7c l\u00e0m trong m\u1ed9t c\u00f4ng ti, nh\u01b0ng em kh\u00f4ng th\u00edch n\u00f3, cho n\u00ean n\u0103m ngo\u00e1i em \u0111\u00e3 b\u1ecf \u0111i. Em \u0111\u00e3 \u0111\u1ecdc nhi\u1ec1u s\u00e1ch v\u1ec1 c\u00f4ng ti kh\u1edfi nghi\u1ec7p v\u00e0 mu\u1ed1n x\u00e2y d\u1ef1ng c\u00f4ng ti c\u1ee7a em. Gi\u1ea5c m\u01a1 c\u1ee7a em l\u00e0 m\u1ed9t l\u00e0 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng, nh\u01b0ng em kh\u00f4ng bi\u1ebft c\u00e1ch b\u1eaft \u0111\u1ea7u. B\u1ea1n em g\u1ee3i \u00fd r\u1eb1ng ch\u00fang em m\u1edf m\u1ed9t ti\u1ec7m c\u00e0 ph\u00ea \u0111\u1eb7c bi\u1ec7t nh\u01b0 Starbuck hay m\u1ed9t ti\u1ec7m \u0103n, nh\u01b0ng em kh\u00f4ng c\u00f3 nhi\u1ec1u ti\u1ec1n hay tri th\u1ee9c trong c\u00e1c khu v\u1ef1c n\u00e0y m\u1eb7c d\u1ea7u b\u1ea1n em ngh\u0129 ch\u00fang em c\u00f3 th\u1ec3 l\u00e0m ra nhi\u1ec1u ti\u1ec1n. Xin th\u1ea7y l\u1eddi khuy\u00ean.\u201d<\/p>\n
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\u0110\u00e1p: T\u00f4i \u0111\u00e3 vi\u1ebft nhi\u1ec1u b\u00e0i v\u1ec1 kh\u1edfi nghi\u1ec7p v\u00e0 c\u00f4ng ti kh\u1edfi nghi\u1ec7p, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xem l\u1ea1i ch\u00fang tr\u00ean blog c\u1ee7a t\u00f4i. D\u01b0\u1eddng nh\u01b0 l\u00e0 c\u00f3 hi\u1ec3u l\u1ea7m v\u1ec1 “thu\u1eadt ng\u1eef” t\u00f4i \u0111\u00e3 d\u00f9ng. Ng\u00e0y nay thu\u1eadt ng\u1eef “Nh\u00e0 doanh nghi\u1ec7p” \u0111\u01b0\u1ee3c d\u00f9ng khi m\u1ecdi ng\u01b0\u1eddi th\u1ea3o lu\u1eadn c\u00e1c \u00fd t\u01b0\u1edfng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 kinh doanh c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7. N\u1ebfu b\u1ea1n mu\u1ed1n b\u1eaft \u0111\u1ea7u m\u1ed9t ti\u1ec7m c\u00e0 ph\u00ea hay ti\u1ec7m \u0103n, th\u00ec b\u1ea1n l\u00e0 “ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf\u201d KH\u00d4NG PH\u1ea2I l\u00e0 nh\u00e0 doanh nghi\u1ec7p. Nh\u00e0 doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 c\u00f3 vi\u1ec5n ki\u1ebfn v\u1ec1 t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 l\u00e0 g\u00ec cho s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. Th\u1ee9 nh\u1ea5t, s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd ph\u1ea3i t\u1ea1o ra “gi\u00e1 tr\u1ecb m\u1edbi” cho th\u1ecb tr\u01b0\u1eddng. Th\u1ee9 hai, h\u1ecd mu\u1ed1n “\u0111\u1ed9t ph\u00e1” th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u00f4ng ti l\u1edbn h\u01a1n. Ti\u1ec7m c\u00e0 ph\u00ea hay ti\u1ec7m \u0103n KH\u00d4NG m\u1edbi v\u00e0 KH\u00d4NG \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u1ea7n c\u00f4ng ngh\u1ec7.<\/p>\n
T\u00f4i bi\u1ebft nhi\u1ec1u ng\u01b0\u1eddi n\u00f3i v\u1ec1 “kh\u1edfi nghi\u1ec7p,” nh\u01b0ng h\u1ecd l\u1eabn l\u1ed9n gi\u1eefa b\u1eaft \u0111\u1ea7u m\u1ed9t “doanh nghi\u1ec7p nh\u1ecf” v\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti “\u0111\u1ed9t ph\u00e1” th\u1ecb tr\u01b0\u1eddng. Ch\u1eb3ng h\u1ea1n, Apple \u0111\u00e3 \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i b\u1eb1ng iPhone. \u0110\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm c\u1ee7a Google KH\u00d4NG PH\u1ea2I l\u00e0 \u0111\u1ed9t ph\u00e1; n\u00f3 KH\u00d4NG m\u1edbi, cho d\u00f9 n\u00f3 nhanh v\u00e0 t\u1ed1t h\u01a1n c\u00e1c \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm kh\u00e1c. Th\u00e0nh c\u00f4ng c\u1ee7a Google l\u00e0 trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn n\u01a1i n\u00f3 \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o v\u00e0 l\u00e0m ra nhi\u1ec1u ti\u1ec1n.<\/p>\n
\u0110\u1ec3 l\u00e0 nh\u00e0 doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n c\u00f3 c\u1ea3 k\u0129 n\u0103ng k\u0129 thu\u1eadt v\u00e0 tri th\u1ee9c doanh nghi\u1ec7p m\u1ea1nh. K\u0129 n\u0103ng k\u0129 thu\u1eadt cho ph\u00e9p b\u1ea1n ph\u00e1t tri\u1ec3n c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi. K\u0129 n\u0103ng doanh nghi\u1ec7p s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng.\u00a0 V\u00ec t\u00f4i kh\u00f4ng bi\u1ebft v\u1ec1 gi\u00e1o d\u1ee5c v\u00e0 kinh nghi\u1ec7m c\u1ee7a b\u1ea1n, kh\u00f3 cho b\u1ea1n l\u1eddi khuy\u00ean th\u00eam. Tuy nhi\u00ean, t\u00f4i mu\u1ed1n l\u01b0u \u00fd b\u1ea1n v\u1ec1 \u00fd t\u01b0\u1edfng b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti \u0111\u1ec3 l\u00e0m ra nhi\u1ec1u ti\u1ec1n. Nh\u01b0 t\u00f4i \u0111\u00e3 vi\u1ebft tr\u01b0\u1edbc \u0111\u00e2y, c\u00f4ng ti kh\u1edfi nghi\u1ec7p KH\u00d4NG l\u00e0 v\u1ec1 l\u00e0m ra nhi\u1ec1u ti\u1ec1n m\u00e0 n\u00f3 l\u00e0 \u0111am m\u00ea v\u1ec1 thay \u0111\u1ed5i v\u00e0 l\u00e0m c\u00e1i g\u00ec \u0111\u00f3 b\u1ea1n y\u00eau m\u1ebfn. Ti\u1ec1n ch\u1ec9 t\u1edbi sau khi b\u1ea1n th\u00e0nh c\u00f4ng t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi v\u00e0 \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng.<\/p>\n
C\u00f3 nhi\u1ec1u “th\u1ed5i ph\u1ed3ng” v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng ti kh\u1edfi nghi\u1ec7p m\u00e0 t\u00f4i \u0111\u00e3 th\u1ea5y trong c\u00e1c n\u01b0\u1edbc ch\u00e2u \u00c1 trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. T\u00f4i c\u00f3 th\u1ec3 khuy\u00ean r\u1eb1ng b\u1ea1n ph\u1ea3i r\u1ea5t c\u1ea9n th\u1eadn v\u1ec1 xu h\u01b0\u1edbng “qu\u00e1 th\u1ed5i ph\u1ed3ng” r\u1eb1ng n\u00f3 l\u00e0 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea7u c\u00f3. C\u00f4ng ti kh\u1edfi nghi\u1ec7p hi\u1ebfm khi th\u00e0nh c\u00f4ng tr\u1eeb phi h\u1ecd c\u00f3 t\u00ednh \u0111\u1ed9t ph\u00e1. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o c\u00e1c n\u01b0\u1edbc nh\u01b0 \u1ea4n \u0110\u1ed9 v\u00e0 Trung Qu\u1ed1c n\u01a1i v\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e2y, nhi\u1ec1u thanh ni\u00ean \u0111\u00e3 m\u01a1 l\u00e0 \u201cSteve Jobs\u201d v\u00e0 \u201cBill Gates\u201d ti\u1ebfp v\u00e0 h\u1ecfi \u201cC\u00e1i g\u00ec \u0111\u00e3 x\u1ea3y ra?\u201d\u00a0 T\u1ea1i sao c\u00e1c n\u01b0\u1edbc n\u00e0y kh\u00f4ng c\u00f3 nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng? Ngay c\u1ea3 c\u00e1c n\u01b0\u1edbc v\u1edbi l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng m\u1ea1nh nh\u01b0 Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c, \u0110\u1ee9c, Anh c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p nh\u01b0 h\u1ecd \u0111\u00e1ng ph\u1ea3i c\u00f3. \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u tr\u01b0\u1edbc khi l\u00e0m c\u00e1i g\u00ec \u0111\u00f3 r\u1ed3i h\u1ed1i ti\u1ebfc v\u1ec1 sau.<\/p>\n
T\u00f4i bi\u1ebft r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi t\u00f4i hay kh\u00f4ng th\u00edch \u0111i\u1ec1u t\u00f4i vi\u1ebft, nh\u01b0ng l\u1eddi khuy\u00ean cu\u1ed1i c\u00f9ng c\u1ee7a t\u00f4i l\u00e0 c\u1ea7n th\u1ef1c t\u1ebf v\u1edbi b\u1ea3n th\u00e2n b\u1ea1n v\u00e0 bi\u1ebft \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m v\u00e0 \u0111i\u1ec1u b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m. C\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 d\u1ec5 n\u00f3i nh\u01b0ng kh\u00f3 l\u00e0m, v\u00e0 \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng th\u1eadm ch\u00ed c\u00f2n kh\u00f3 h\u01a1n.<\/p>\n
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—English version—<\/p>\n
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Advice to an entrepreneur<\/p>\n
Last week, I received a letter where the person wrote: \u201cI graduated five years ago and had a job in a company, but I did not like it, so last year I quit. I have read many books on startup and wanted to build my company. My dream is to be a successful entrepreneur, but I do not know how to start. My friends suggest that we open a special coffee house like Starbuck or a restaurant, but I do not have a lot of money or knowledge in these areas although my friends think we can make a lot of money. Please advise.\u201d<\/p>\n
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Answer: I have written several articles about entrepreneurship and startup, and you can review them on my blog. It seemed that there is a misunderstanding about the \u201cterminology\u201d that I used. Today the term \u201cEntrepreneur\u201d is used when people discuss new technology ideas and technology startup businesses. If you want to start a coffee shop or a restaurant, then you are a \u201csmall business owner\u201d NOT an entrepreneur. Technology entrepreneurs have a vision of what future could be for their product or services. First, their product must create a \u201cnew value\u201d to the market. Secondary, they want to \u201cdisrupt\u201d the market and grow the company bigger. The coffee shop or a restaurant is NOT new and DO NOT disrupt the market. To disrupt the market, you need technology.<\/p>\n
I know many people talk about \u201centrepreneurship, \u201d but they confuse between starting a \u201csmall business\u201d and starting a company that \u201cdisrupt\u201d the market. For example, Apple disrupted the phone market with the iPhone. Google\u2019s search engine is NOT a disruption; it is NOT new, even it is fast and better than other search engines. Google\u2019s success is in its online advertising where it disrupted the advertising market and makes a lot of money.<\/p>\n
To be an entrepreneur, you need to have both strong technical skills and business knowledge. Technical skills allow you to develop something that can solve problems and create new value. Business skills will help you to disrupt the market.\u00a0 Since I do not know about your education and experience, it is difficult to give you further advice. However, I would caution you on the idea of starting a company to make a lot of money. As I have written before, the startup is NOT about making a lot of money but it is a passion for change and do something that you love. Money only comes after you successfully create new value and disrupt the market.<\/p>\n
There are many \u201cHypes\u201d about startup trends that I have seen in Asian countries lately. I could advise that you must be very careful about this \u201cOver-hyped\u201d trend that it is easy to get rich. Startups rarely succeed unless they are disruptive. If you look into countries like India and China where a few years ago, many young people were dreaming of being the next \u201cSteve Jobs\u201d and \u201cBill Gates\u201d and ask \u201cWhat has happened?\u201d\u00a0 Why these countries do not have many successful startups? Even countries with strong technology workforces like Japan, S. Korea, Germany, England also do not have many startups as they should. It is important to understand the market and the needs before doing something and regret later.<\/p>\n
I know that you may not agree with me or like what I write, but my last advice is to be practical with yourself and knowing what you can do and what you cannot do. The startup is easy to talk but difficult to do, and disrupt the market is even more difficult.<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Tu\u1ea7n tr\u01b0\u1edbc, t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u1ee9c th\u01b0 m\u00e0 ng\u01b0\u1eddi g\u1eedi vi\u1ebft: \u201cEm \u0111\u00e3 t\u1ed1t nghi\u1ec7p n\u0103m n\u0103m tr\u01b0\u1edbc v\u00e0 c\u00f3 vi\u1ec7c l\u00e0m trong m\u1ed9t … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5208","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5208"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5208\/revisions"}],"predecessor-version":[{"id":5209,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5208\/revisions\/5209"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}