Trong v\u00e0i n\u0103m qua, t\u00f4i \u0111\u00e3 tham d\u1ef1 nhi\u1ec1u cu\u1ed9c h\u1ed9i ngh\u1ecb c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 n\u01a1i c\u00e1c nh\u00e0 doanh nghi\u1ec7p chia s\u1ebb \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd. T\u00f4i th\u1ea5y r\u1eb1ng nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p th\u00edch n\u00f3i v\u1ec1 \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd hay c\u00e1c m\u1eabu h\u00ecnh c\u1ee7a h\u1ecd, nh\u01b0ng \u00edt ng\u01b0\u1eddi n\u00f3i v\u1ec1 vi\u1ec7c th\u1ef1c thi c\u1ee7a h\u1ecd hay \u0111i\u1ec1u h\u1ecd \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c b\u1eb1ng vi\u1ec7c l\u00e0m c\u00f4ng ti kh\u1edfi nghi\u1ec7p. T\u00f4i bao gi\u1edd c\u0169ng d\u1ea1y cho sinh vi\u00ean c\u1ee7a t\u00f4i: \u201c\u00dd t\u01b0\u1edfng l\u00e0 t\u1ed1t nh\u01b0ng th\u00e0nh c\u00f4ng trong doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p l\u00e0 v\u1ec1 c\u00e1ch c\u00e1c em th\u1ef1c hi\u1ec7n n\u00f3 v\u00e0 qu\u1ea3n l\u00ed c\u00f4ng ti c\u1ee7a c\u00e1c em \u0111\u1ec3 l\u00e0m cho m\u1ecdi vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. N\u00f3i th\u00ec d\u1ec5, d\u1ec5 \u0111i t\u1edbi c\u00e1c \u00fd t\u01b0\u1edfng, nh\u01b0ng c\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 v\u1ec1 l\u00e0m ra ti\u1ec1n v\u00e0 \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng.\u201d<\/p>\n
Nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p th\u00edch n\u00f3i v\u1ec1 c\u00e1c m\u1eabu h\u00ecnh c\u1ee7a h\u1ecd nh\u01b0 Steve Jobs, Bill Gates, Mark Zuckerberg v\u00e0 Elon Musk nh\u01b0ng ph\u1ea7n l\u1edbn trong s\u1ed1 c\u00e1c c\u00e2u chuy\u1ec7n \u0111\u00f3 l\u00e0 “huy\u1ec1n tho\u1ea1i” hay “trang \u0111i\u1ec3m” h\u01a1n l\u00e0 th\u1ef1c t\u1ea1i. T\u00f4i th\u01b0\u1eddng d\u1ea1y cho sinh vi\u00ean: \u201cNh\u1eefng ng\u01b0\u1eddi n\u00e0y \u0111\u00e3 kh\u00f4ng b\u1eaft \u0111\u1ea7u c\u00f4ng ti c\u1ee7a h\u1ecd b\u1edfi b\u1ea3n th\u00e2n h\u1ecd m\u00e0 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 gi\u00fap h\u1ecd. Nh\u1eefng ng\u01b0\u1eddi “v\u00f4 danh” n\u00e0y \u0111\u00e3 l\u00e0m cho m\u1ecdi s\u1ef1 x\u1ea3y ra. Nh\u1eefng ng\u01b0\u1eddi nh\u01b0 Bill Gates hay Steve Jobs \u0111\u00e3 th\u00e0nh c\u00f4ng b\u1edfi v\u00ec h\u1ecd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi t\u00e0i l\u00e0m vi\u1ec7c cho h\u1ecd. Th\u00e1ch th\u1ee9c cho m\u1ecdi c\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 t\u00ecm ra ng\u01b0\u1eddi c\u00f3 k\u0129 n\u0103ng \u0111\u00fang \u0111\u1ec3 l\u00e0m cho m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. M\u1ed9t m\u00ecnh \u00fd t\u01b0\u1edfng kh\u00f4ng l\u00e0m ra th\u00e0nh c\u00f4ng cho c\u00f4ng ti kh\u1edfi nghi\u1ec7p, nh\u01b0ng con ng\u01b0\u1eddi l\u00e0m cho th\u00e0nh c\u00f4ng. M\u1ed9t trong nh\u1eefng l\u00ed do l\u00e0m cho c\u00f4ng ti kh\u1edfi nghi\u1ec7p th\u1ea5t b\u1ea1i l\u00e0 v\u00ec nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp kh\u00f4ng c\u00f3 k\u0129 n\u0103ng \u0111\u1ec3 qu\u1ea3n l\u00ed con ng\u01b0\u1eddi. Nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i bi\u1ebft h\u1ecd KH\u00d4NG bi\u1ebft v\u00e0 s\u1eb5n l\u00f2ng h\u1ecdc h\u1ecfi, ph\u00e1t tri\u1ec3n k\u0129 n\u0103ng m\u1edbi, ngay c\u1ea3 t\u1eeb sai l\u1ea7m. Steve Jobs \u0111\u00e3 th\u1eeba nh\u1eadn r\u1eb1ng \u00f4ng \u1ea5y kh\u00f4ng bi\u1ebft v\u1ec1 qu\u1ea3n l\u00ed c\u00f4ng ti, cho n\u00ean \u00f4ng \u1ea5y \u0111\u00e3 thu\u00ea ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 gi\u00fap, nh\u01b0ng kh\u00f4ng c\u00f3 tri th\u1ee9c doanh nghi\u1ec7p, \u00f4ng \u1ea5y \u0111\u00e3 \u0111\u1ec3 cho h\u1ecd ki\u1ec3m so\u00e1t c\u00f4ng r\u1ed3i \u0111u\u1ed5i \u00f4ng \u1ea5y \u0111\u1ec3 chi\u1ebfm c\u00f4ng ti.\u00a0 \u00d4ng \u1ea5y n\u00f3i: \u201cT\u00f4i \u0111\u00e3 ph\u1ea3i nu\u1ed1t vi\u00ean thu\u1ed1c \u0111\u1eafng h\u01a1n, nh\u01b0ng t\u00f4i c\u0169ng h\u1ecdc t\u1eeb \u0111i\u1ec1u \u0111\u00f3. B\u00e0i h\u1ecdc n\u00e0y \u0111\u00e1ng gi\u00e1 v\u1edbi s\u1ed1 ti\u1ec1n.\u201d V\u1ea5n \u0111\u1ec1 ng\u00e0y nay l\u00e0 nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p kh\u00f4ng bi\u1ebft m\u1ea5y nh\u01b0ng GI\u1ea2 V\u1edc bi\u1ebft m\u1ecdi th\u1ee9,\u00a0 h\u1ecd th\u01b0\u1eddng c\u00f3 th\u00e1i \u0111\u1ed9i ki\u00eau c\u0103ng “bi\u1ebft tu\u1ed1t”, v\u00e0 \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao nhi\u1ec1u ng\u01b0\u1eddi th\u1ea5t b\u1ea1i.\u201d<\/p>\n
Nh\u00e0 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng bi\u1ebft c\u00e1ch thu\u00ea ng\u01b0\u1eddi th\u00f4ng minh v\u00e0 c\u00f3 kinh nghi\u1ec7m \u0111\u1ec3 chuy\u1ec3n \u00fd t\u01b0\u1edfng th\u00e0nh s\u1ea3n ph\u1ea9m kinh doanh. H\u1ecd bi\u1ebft c\u00e1ch \u0111\u1eb7t m\u1ee5c \u0111\u00edch doanh nghi\u1ec7p v\u00e0 c\u00e1c \u0111\u1ed9 \u0111o \u0111\u1ec3 theo d\u00f5i ti\u1ebfn b\u1ed9 c\u1ee7a h\u1ecd. H\u1ecd bi\u1ebft c\u00e1ch trao \u0111\u1ed5i vi\u1ec5n ki\u1ebfn c\u1ee7a h\u1ecd v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u00e0 th\u1ef1c hi\u1ec7n n\u00f3 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y. H\u1ecd h\u1ecdc l\u1eafng nghe kh\u00e1ch h\u00e0ng, gi\u00e1m s\u00e1t th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1eb5n l\u00f2ng thay \u0111\u1ed5i \u00fd t\u01b0\u1edfng khi c\u1ea7n. M\u1ed9t doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p c\u1ea7n kh\u00e1ch h\u00e0ng cho n\u00ean nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i bi\u1ebft c\u00e1ch l\u1eafng nghe c\u1ea9n th\u1eadn v\u00e0 chuy\u1ec3n giao gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef cho h\u1ecd tho\u1ea3 m\u00e3n. M\u1ed9t khi c\u00f4ng ti kh\u1edfi nghi\u1ec7p b\u1eaft \u0111\u1ea7u c\u00f3 kh\u00e1ch h\u00e0ng, \u0111\u00f3 l\u00e0 vi\u1ec7c kinh doanh, v\u00e0 qui t\u1eafc c\u1ee7a kinh doanh l\u00e0 ph\u1ea3i sinh l\u1eddi \u0111\u01b0\u1ee3c cho n\u00ean nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i r\u1ea5t c\u1ea9n th\u1eadn v\u1ec1 vi\u1ec7c qu\u1ea3n l\u00ed ti\u1ec1n c\u1ee7a h\u1ecd. Sai l\u1ea7m th\u00f4ng th\u01b0\u1eddng m\u00e0 nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p ph\u1ea1m ph\u1ea3i l\u00e0 c\u1ed1 g\u00e2y \u1ea5n t\u01b0\u1ee3ng cho ng\u01b0\u1eddi kh\u00e1c v\u1edbi nh\u1eefng danh hi\u1ec7u to l\u1edbn nh\u01b0 “Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh” hay “Ch\u1ee7 t\u1ecbch” v\u00e0 chi ti\u1ec1n nh\u01b0 h\u1ecd l\u00e0 ng\u01b0\u1eddi gi\u1ea7u. T\u00f4i bao gi\u1edd c\u0169ng khuy\u00ean sinh vi\u00ean c\u1ee7a t\u00f4i: \u201cC\u00e1c em ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti nh\u1ecf v\u00e0 \u0111ang t\u00ecm kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m ra ti\u1ec1n cho n\u00ean \u0111\u1eebng \u0111\u00f3ng vai nh\u01b0 c\u00e1c em l\u00e0 ai \u0111\u00f3. Danh hi\u1ec7u t\u1ed1t nh\u1ea5t c\u00e1c em c\u00f3 th\u1ec3 t\u1ef1 g\u1ecdi m\u00ecnh l\u00e0 “Ng\u01b0\u1eddi s\u00e1ng l\u1eadp” c\u1ee7a c\u00f4ng ti kh\u1edfi nghi\u1ec7p. C\u00e1c em s\u1ebd kh\u00f4ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c l\u00ean c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 hay kh\u00e1ch h\u00e0ng v\u1edbi danh hi\u1ec7u l\u1edbn c\u1ee7a doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng v\u00ec n\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a v\u00e0o l\u00fac \u0111\u00f3. L\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp, c\u00e1c em l\u00e0 t\u1ea5m g\u01b0\u01a1ng vai tr\u00f2 cho t\u1ed5 c\u1ee7a c\u00e1c em. C\u00e1c th\u00e0nh vi\u00ean t\u1ed5 \u0111i theo t\u1ea5m g\u01b0\u01a1ng c\u1ee7a ng\u01b0\u1eddi h\u1ecd t\u00f4n k\u00ednh. N\u1ebfu c\u00e1c em \u0111\u00f3ng vai nh\u01b0 ai \u0111\u00f3, h\u1ecd s\u1ebd \u0111i theo v\u1edbi m\u1ecdi ki\u1ec3u danh hi\u1ec7u v\u00e0 m\u1ecdi ng\u01b0\u1eddi l\u00e2m v\u00e0o th\u00e1i \u0111\u1ed9 ki\u00eau ng\u1ea1o v\u00e0 \u0111i\u1ec1u \u0111\u00f3 l\u00e0 kh\u00f4ng t\u1ed1t cho doanh nghi\u1ec7p.\u201d<\/p>\n
Nh\u00e0 doanh nghi\u1ec7p gi\u1ecfi l\u00e0m vi\u1ec7c c\u1ea7n m\u1eabn \u0111\u1ec3 v\u01b0\u1ee3t qua c\u00e1c ch\u01b0\u1edbng ng\u1ea1i v\u00e0 bao gi\u1edd c\u0169ng bi\u1ebft gi\u1edbi h\u1ea1n c\u1ee7a h\u1ecd. H\u1ecd l\u00e0m ti\u1ebfn b\u1ed9 t\u1eebng b\u01b0\u1edbc m\u1ed9t v\u00e0 d\u1ea7n d\u1ea7n t\u0103ng tr\u01b0\u1edfng cho t\u1edbi khi h\u1ecd \u0111\u1ea1t t\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd. H\u1ecd t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. H\u1ecd s\u1eb5n s\u00e0ng h\u1ecdc v\u00e0 thay \u0111\u1ed5i d\u1ef1a tr\u00ean c\u00e1i v\u00e0o m\u1edbi v\u00e0 linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh theo thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng. C\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 doanh nghi\u1ec7p r\u1ee7i ro, nh\u01b0ng ph\u1ea7n th\u01b0\u1edfng c\u00f3 th\u1ec3 l\u00e0 l\u1edbn, n\u1ebfu b\u1ea1n \u0111ang \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n v\u00e0 s\u1eb5n l\u00f2ng h\u1ecdc t\u1eeb sai l\u1ea7m.<\/p>\n
<\/p>\n
—English version—<\/p>\n
<\/p>\n
Startup execution<\/p>\n
For the past several years, I have attended many technology startup conferences where entrepreneurs shared their ideas. I found that many entrepreneurs love to talk about their idea or their heroes, but few would talk about their execution or what they have learned by doing a startup. I always teach my students: \u201cIdea is good but success in a startup business is about how you implement it and manage your company to get things done. It is easy to talk, it is easy to come up with ideas, but the startup is about making money and disrupt the market.\u201d<\/p>\n
Many entrepreneurs love to talk about their heroes like Steve Jobs, Bill Gates, Mark Zuckerberg and Elon Musk but most of them are \u201cMyths\u201d or \u201cMake-Up\u201d stories rather than actuals. I often teach students: \u201cThese people did not start their company by themselves but had many who helped them. These \u201cunknown\u201d people made things happen. People like Bill Gates or Steve Jobs were successful because they had many talented people work for them. The challenge of every startup is to find people with the right skills to get things done. The idea alone does not make a startup success, but people do. One of the reasons startups fails because founders do not have the skill to manage people. Entrepreneurs should know what they DO NOT know and are willing to learn, to develop new skills, even from mistakes. Steve Jobs admitted that he did not know about managing a company, so he hired others to help, but without business knowledge, he let them control the company then fired him to take over the company.\u00a0 He said: \u201cI have to swallow a bitter pill, but I also learn from it. This lesson is worth every penny.\u201d The problem today is many entrepreneurs do not know much but PRETEND to know everything,\u00a0 they often have arrogant \u201cknow all\u201d attitude, and that is why many failed.\u201d<\/p>\n
Successful entrepreneurs know how to hire smart and experienced people to convert the idea to a business product. They know how to set business goals and metrics to track their progress. They know how to communicate their vision to others and implement it into daily activities. They learn to listen to customers, monitor the market and willing to change idea when necessary. A startup business needs customers so entrepreneur must know how to listen well and deliver solutions to customers and keep them satisfy. Once startup begins to have customers, it is a business, and the rule of business is to be profitable so entrepreneurs must be very careful about managing their money. The common mistake many entrepreneurs made is to try to impress others with a big title like \u201cChief Executive Officer\u201d or \u201cPresident\u201d and spend money like they are rich. I always advise my students: \u201cYou just start a small company and looking for customers to make money so do not act like you are somebody. The best title you can call yourself is \u201cFounder\u201d of a startup. You will not impress investors or customers with big titles of traditional business because it does not make sense at that time. As a founder, you are the role model for your team. Team members follow the example of the people they look up to. If you act like somebody, they will follow with all types of title and everybody is getting into an arrogant attitude and that is not good for business.\u201d<\/p>\n
The best entrepreneurs work hard to overcome obstacles and always know their limit. They make progress step by step and slowly growing until they reach their goals. They are actively seeking feedbacks from customers to improve their products. They are willing to learn and change based on new input and be flexible to adjust to changes in the market. The startup is a risky business, but the reward could be great, if you are investing your time and effort and willing to learn from mistakes.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Trong v\u00e0i n\u0103m qua, t\u00f4i \u0111\u00e3 tham d\u1ef1 nhi\u1ec1u cu\u1ed9c h\u1ed9i ngh\u1ecb c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 n\u01a1i c\u00e1c nh\u00e0 doanh nghi\u1ec7p chia s\u1ebb … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5132","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5132"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5132\/revisions"}],"predecessor-version":[{"id":5133,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5132\/revisions\/5133"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}