M\u1ed9t sinh vi\u00ean vi\u1ebft cho t\u00f4i: \u201cAi \u0111\u00f3 b\u1ea3o em r\u1eb1ng th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ti kh\u1edfi nghi\u1ec7p ph\u1ea7n l\u1edbn l\u00e0 do vi\u1ec7c th\u1ef1c thi, \u00fd t\u01b0\u1edfng hay s\u1ea3n ph\u1ea9m l\u00e0 kh\u00f4ng quan tr\u1ecdng trong m\u00f4i tr\u01b0\u1eddng ng\u00e0y nay.\u201d Th\u1ea7y ngh\u0129 sao?<\/p>\n
<\/p>\n
\u0110\u00e1p: \u0110\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti, b\u1ea1n c\u1ea7n c\u00f3 s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, kh\u00f4ng c\u00f3 c\u00f4ng ti cho n\u00ean vi\u1ec7c c\u00f3 kh\u00e1ch h\u00e0ng l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. Nh\u01b0ng \u0111\u1ec3 duy tr\u00ec trong kinh doanh v\u00e0 li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng b\u1ea1n c\u1ea7n c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c: L\u00e0m sao gi\u1eef \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m sao l\u00e0m t\u0103ng tr\u01b0\u1edfng kinh doanh. C\u00f4ng th\u1ee9c c\u01a1 b\u1ea3n m\u00e0 t\u00f4i d\u1ea1y cho sinh vi\u00ean trong m\u00f4n kh\u1edfi nghi\u1ec7p l\u00e0 “Ki\u1ebfm kh\u00e1ch h\u00e0ng, Gi\u1eef h\u1ecd, v\u00e0 l\u00e0m T\u0103ng tr\u01b0\u1edfng kinh doanh.\u201d<\/p>\n
B\u1eaft \u0111\u1ea7u c\u00f4ng ti l\u00e0 kh\u00f3 v\u00ec b\u1ea1n c\u1ea7n c\u00f3 kh\u00e1ch h\u00e0ng, nh\u01b0ng \u0111\u1ec3 th\u00e0nh c\u00f4ng b\u1ea1n c\u1ea7n gi\u1eef cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng \u0111\u1ec3 h\u1ecd ti\u1ebfp t\u1ee5c mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 kh\u00f4ng mua t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 \u0111i\u1ec1u n\u00e0y l\u00e0 kh\u00f3 h\u01a1n nhi\u1ec1u. B\u1ea5t k\u00ec ai c\u0169ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c website, hay t\u1ea1o ra app di \u0111\u1ed9ng, nh\u01b0ng c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 sinh l\u1eddi y\u00eau c\u1ea7u nhi\u1ec1u h\u01a1n ch\u1ec9 c\u00e1c k\u0129 n\u0103ng k\u0129 thu\u1eadt. C\u00f3 h\u00e0ng tri\u1ec7u websites v\u00e0 s\u1ea3n ph\u1ea9m trong c\u00e1c c\u1eeda h\u00e0ng App tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ecdn b\u1ea5t k\u00ec c\u00e1i g\u00ec h\u1ecd mu\u1ed1n cho n\u00ean v\u1eadn h\u00e0nh c\u00f4ng ti trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh cao l\u00e0 kh\u00f3 h\u01a1n.\u00a0 Cho d\u00f9 b\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t v\u00e0 c\u00f3 kh\u00e1ch h\u00e0ng, b\u1ea1n v\u1eabn c\u1ea7n c\u1ea3i ti\u1ebfn v\u1eadn h\u00e0nh \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh.<\/p>\n
Y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t sau ki “c\u00f3” kh\u00e1ch h\u00e0ng l\u00e0 “gi\u1eef” h\u1ecd tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng ra ch\u1ed7 n\u00e0o \u0111\u00f3 kh\u00e1c. Nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng ph\u1ea1m sai l\u1ea7m c\u1ed1 l\u00e0m qu\u00e1 nhi\u1ec1u th\u1ee9, qu\u00e1 s\u1edbm. Nhi\u1ec1u ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ti mu\u1ed1n th\u00eam nhi\u1ec1u ch\u1ee9c n\u0103ng h\u01a1n d\u00e0nh cho nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c. V\u00ec h\u1ecd kh\u00f4ng c\u00f3 \u0111\u1ee7 ng\u01b0\u1eddi, h\u1ecd b\u1eaft \u0111\u1ea7u thu\u00ea v\u00e0 chi ti\u1ec1n tr\u01b0\u1edbc khi h\u1ecd x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 v\u01b0\u1ee3t qua c\u00e1c r\u1ee7i ro kh\u00f4ng d\u1ef1 t\u00ednh tr\u01b0\u1edbc. C\u00f3 \u00fd t\u01b0\u1edfng v\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t ch\u1ec9 l\u00e0 b\u1eaft \u0111\u1ea7u. M\u1ecdi c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111\u1ec1u c\u1ea7n ng\u01b0\u1eddi c\u00f3 k\u0129 n\u0103ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c chuy\u1ec3n giao gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 vi\u1ec7c duy tr\u00ec t\u1ed5 n\u00ean l\u00e0 \u01b0u ti\u00ean. Ng\u01b0\u1eddi c\u00f3 k\u0129 n\u0103ng l\u00e0 kh\u00f3 t\u00ecm ra v\u00e0 \u0111\u1ec3 cho h\u1ecd l\u00e0m vi\u1ec7c c\u00f9ng nhau h\u01b0\u1edbng t\u1edbi m\u1ee5c \u0111\u00edch chung c\u00f2n kh\u00f3 h\u01a1n.\u00a0 Nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ti c\u1ea7n \u0111\u1ed1i x\u1eed t\u1ed1t v\u1edbi h\u1ecd b\u1eb1ng vi\u1ec7c cho ph\u00e9p h\u1ecd c\u00f3 chung l\u1ee3i nhu\u1eadn v\u1edbi c\u00f4ng ti v\u00e0 nh\u1eefng khuy\u1ebfn kh\u00edch ph\u1ee5 th\u00eam \u0111\u1ec3 gi\u1eef h\u1ecd \u1edf l\u1ea1i v\u00e0 \u0111\u00f3ng g\u00f3p cho c\u00f4ng ti.\u00a0 Ch\u1ec9 v\u1edbi vi\u1ec7c c\u00f3 t\u1ed5 m\u1ea1nh, nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp m\u1edbi c\u00f3 th\u1ec3 d\u00e0nh th\u1eddi gian \u0111\u1ec3 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c l\u00e0m t\u0103ng tr\u01b0\u1edfng c\u00f4ng ti. B\u1eb1ng vi\u1ec7c c\u1ed1 g\u1eafng l\u00e0m m\u1ecdi th\u1ee9 qu\u00e1 nhanh, c\u00e1c nh\u00e0 doanh nghi\u1ec7p s\u1ebd b\u1ecb tr\u00e0n ng\u1eadp v\u00e0 s\u1ebd kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u v\u00e0 d\u1ec5 d\u00e0ng ph\u1ea1m sai l\u1ea7m.<\/p>\n
T\u00f4i bao gi\u1edd c\u0169ng n\u00f3i cho sinh vi\u00ean c\u1ee7a t\u00f4i: \u201c\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 gi\u1eef cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng b\u1eb1ng vi\u1ec7c chuy\u1ec3n giao \u0111i\u1ec1u h\u1ecd c\u1ea7n tr\u01b0\u1edbc h\u1ebft r\u1ed3i t\u0103ng tr\u01b0\u1edfng t\u1eeb \u0111\u00f3.\u201d<\/p>\n
<\/p>\n
—English version—<\/p>\n
<\/p>\n
Keeping the customers<\/p>\n
A student wrote to me: \u201cSomeone told me that startup\u2019s success is mostly due to the execution, the idea or the product is not important in today\u2019s environment.\u201d What do you think?<\/p>\n
<\/p>\n
Answer: To start a company, you need to have a product that meets the need of the customers. Without the customers, there is no company so having customers is the most important factor to begin. But to stay in business and continue to grow you need another factor: How to keep the customers and how to grow the business. The basic formula that I teach students in my entrepreneurship course is \u201cGet customers, Keep them, and Grow the business.\u201d<\/p>\n
To start a company is difficult because you need to have customers, but to succeed you need to keep your customers happy so they continue to buy your product and not from your competitors, and this is much more difficult. Anyone can build a website, or create a mobile app, but getting customers and be profitable requires more than just technical skills. There are million websites and products in App stores all over the world, and customers can choose whatever they want so to operate a company in a highly competitive market is more difficult.\u00a0 Even you have good product and customers, you need to improve your operation to stay competitive.<\/p>\n
The most important factor after \u201cgetting\u201d the customers is to \u201ckeeping\u201d them before expanding elsewhere. Many startups often make the mistake of trying to do too many things, too soon. Many company founders want to add more functions for more people as soon as possible. Because they do not have enough people, they begin to hire and spend money before they build a strong enough financially foundation to overcome unexpected risks. Having a good idea and product is only the beginning. Every startup needs skilled people to continue to deliver values to customers and maintaining this team should be a priority. Skilled people is difficult to find and having them working together toward a common goal more difficult.\u00a0 Company founders need to treat them well by allowing them to share the company profits and extra incentives to keep them to stay and contribute to the company.\u00a0 Only having a strong team, founders can spend the time to analyze the market as well as the competitors to develop a strategy to grow the company. By trying to do everything too fast, entrepreneurs will be overwhelmed and will not be able to meet all demands and easily make a mistake.<\/p>\n
I always told my students: \u201cIt is important to keep your customers happy by delivering what they need first then grow from there.\u201d<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u1ed9t sinh vi\u00ean vi\u1ebft cho t\u00f4i: \u201cAi \u0111\u00f3 b\u1ea3o em r\u1eb1ng th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ti kh\u1edfi nghi\u1ec7p ph\u1ea7n l\u1edbn l\u00e0 do vi\u1ec7c th\u1ef1c thi, … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,16],"tags":[],"class_list":["post-5121","post","type-post","status-publish","format-standard","hentry","category-loi-khuyen-cho-sinh-vien","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5121"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5121\/revisions"}],"predecessor-version":[{"id":5122,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5121\/revisions\/5122"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}