Khi d\u1ea1y \u201cKh\u1edfi nghi\u1ec7p\u201d \u1edf ch\u00e2u \u00c1, t\u00f4i nghe nhi\u1ec1u sinh vi\u00ean ph\u00e0n n\u00e0n: \u201cL\u00ed do c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u1edf M\u0129 th\u00e0nh c\u00f4ng l\u00e0 v\u00ec h\u1ecd c\u00f3 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 cho h\u1ecd ti\u1ec1n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u c\u00f4ng ti. \u1ede ch\u00e2u \u00c1, kh\u00f4ng th\u1ec3 n\u00e0o ki\u1ebfm \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, v\u00e0 \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao c\u00f3 \u00edt c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u1edf \u0111\u00e2y. Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111\u1ec1u th\u1ea5t b\u1ea1i v\u00ec thi\u1ebfu ti\u1ec1n.\u201d<\/p>\n
T\u00f4i gi\u1ea3i th\u00edch: \u201cTheo quan s\u00e1t ri\u00eang c\u1ee7a t\u00f4i, c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p kh\u00f4ng th\u1ea5t b\u1ea1i v\u00ec thi\u1ebfu ti\u1ec1n nh\u01b0ng h\u1ecd th\u1ea5t b\u1ea1i v\u00ec h\u1ecd kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng.\u201d T\u00f4i bi\u1ebft nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng ch\u01b0a bao gi\u1edd nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t k\u00ec t\u00e0i tr\u1ee3 n\u00e0o hay c\u00f3 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u01b0ng d\u1ea7u v\u1eady h\u1ecd v\u1eabn l\u00e0m t\u1ed1t. S\u00e1ch gi\u00e1o khoa v\u1ec1 c\u00f4ng ti kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng nh\u1eafc t\u1edbi vi\u1ec7c c\u00f3 nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u01b0 c\u00e1c y\u00eau c\u1ea7u \u0111\u1ec3 c\u00f4ng ti kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng. Nhi\u1ec1u ng\u01b0\u1eddi d\u1ea1y c\u00e1c x\u00ea mi na v\u1ec1 c\u00f4ng ti kh\u1edfi nghi\u1ec7p t\u1ea1o ra \u00fd ni\u1ec7m sai r\u1eb1ng \u201cC\u00f3 \u00fd t\u01b0\u1edfng, d\u1ef1ng s\u1ea3n ph\u1ea9m, nh\u1eadn ti\u1ec1n c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0, th\u1ebf r\u1ed3i b\u1eaft \u0111\u1ea7u c\u00f4ng ti b\u1eb1ng ti\u1ec1n c\u1ee7a ai \u0111\u00f3.\u201d \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u00fang. Bill Gates, Steve Jobs, Michael Dell ch\u01b0a bao gi\u1edd nh\u1eadn b\u1ea5t k\u00ec ti\u1ec1n n\u00e0o khi h\u1ecd b\u1eaft \u0111\u1ea7u c\u00f4ng ti c\u1ee7a h\u1ecd. Ch\u1ec9 khi h\u1ecd th\u00e0nh c\u00f4ng, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ti c\u1ee7a h\u1ecd \u0111\u1ec3 gi\u00fap h\u1ecd t\u0103ng tr\u01b0\u1edfng l\u1edbn h\u01a1n.<\/p>\n
\u0110\u1ec3 th\u00e0nh c\u00f4ng, c\u00f4ng ti kh\u1edfi nghi\u1ec7p ph\u1ea3i b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c c\u00f3 kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc h\u1ebft.\u00a0 N\u1ebfu kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, kh\u00f4ng c\u00f3 c\u00f4ng ti kh\u1edfi nghi\u1ec7p. C\u00f3 nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1edbm l\u00e0 \u00fd t\u01b0\u1edfng k\u00e9m v\u00ec nh\u00e0 \u0111\u1ea7u t\u01b0 mu\u1ed1n l\u00e0m ra ti\u1ec1n v\u00e0 h\u1ecd th\u01b0\u1eddng mu\u1ed1n ki\u1ec3m so\u00e1t c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n. H\u1ecd s\u1ebd t\u1ea1o ra nhi\u1ec1u v\u1ea5n \u0111\u1ec1 cho b\u1ea1n h\u01a1n so v\u1edbi b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng. Khi b\u1ea1n d\u00f9ng ti\u1ec1n ri\u00eang c\u1ee7a b\u1ea1n, b\u1ea1n ph\u1ea3i c\u1ea9n th\u1eadn h\u01a1n \u0111\u1ec3 l\u00e0m cho s\u1ef1 vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n h\u01a1n l\u00e0 c\u00f3 ti\u1ec1n c\u1ee7a ai \u0111\u00f3. C\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i nhanh ch\u00f3ng, th\u1ecb tr\u01b0\u1eddng c\u0169ng thay \u0111\u1ed5i nhanh, v\u00e0 c\u00f4ng ti kh\u1edfi nghi\u1ec7p ph\u1ea3i linh ho\u1ea1t v\u00e0 thay \u0111\u1ed5i t\u01b0\u01a1ng \u1ee9ng. Nh\u01b0ng nh\u00e0 \u0111\u1ea7u t\u01b0 bao gi\u1edd c\u0169ng s\u1ee3 m\u1ea5t ti\u1ec1n, v\u00e0 h\u1ecd s\u1ebd kh\u00f4ng cho ph\u00e9p b\u1ea1n thay \u0111\u1ed5i, v\u00e0 xung \u0111\u1ed9t gi\u1eefa nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp s\u1ebd nhanh ch\u00f3ng ph\u00e1 hu\u1ef7 c\u00f4ng ti. L\u1eddi khuy\u00ean c\u1ee7a t\u00f4i l\u00e0 h\u1ed9i t\u1ee5 v\u00e0o kh\u00e1ch h\u00e0ng thay v\u00ec v\u00e0o nh\u00e0 \u0111\u1ea7u t\u01b0. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1eadp trung m\u1ecdi th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm kh\u00e1ch h\u00e0ng, c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. Ch\u1ec9 khi thu nh\u1eadp ch\u1ea3y v\u00e0o th\u00ec b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 c\u1ea7n c\u00f3 nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 gi\u00fap b\u1ea1n t\u0103ng tr\u01b0\u1edfng c\u00f4ng ti l\u1edbn h\u01a1n.<\/p>\n
C\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 v\u1ec1 doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi th\u00f4ng minh hi\u1ec3u r\u1eb1ng th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t nh\u01b0ng c\u0169ng r\u1ee7i ro cao. N\u1ebfu b\u1ea1n kh\u00f4ng th\u00edch r\u1ee7i ro, b\u1ea1n kh\u00f4ng n\u00ean ngh\u0129 v\u1ec1 c\u00f4ng ti kh\u1edfi nghi\u1ec7p. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 k\u0129 n\u0103ng c\u00f4ng ngh\u1ec7 s\u00e2u, b\u1ea1n kh\u00f4ng n\u00ean kh\u1edfi nghi\u1ec7p. C\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 kinh doanh r\u1ee7i ro v\u1edbi nhi\u1ec1u l\u00ean v\u00e0 xu\u1ed1ng, b\u1ea1n n\u00ean bi\u1ebft b\u1ea3n th\u00e2n b\u1ea1n tr\u01b0\u1edbc khi ngh\u0129 v\u1ec1 c\u00f4ng ti kh\u1edfi nghi\u1ec7p. \u0110\u1eebng cho ph\u00e9p ng\u01b0\u1eddi kh\u00e1c thuy\u1ebft ph\u1ee5c b\u1ea1n r\u1eb1ng n\u1ebfn b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft m\u00e3, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u c\u00f4ng ti. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u01a1 m\u00e0 l\u00e0 \u00e1c m\u1ed9ng. S\u1ef1 ki\u1ec7n l\u00e0 c\u1ee9 m\u1ed9t tr\u0103m c\u00f4ng ti kh\u1edfi nghi\u1ec7p, ch\u1ec9 m\u1ed9t hay hai c\u00f4ng ti th\u00e0nh c\u00f4ng, c\u00e1i g\u00ec x\u1ea3y ra cho 98 c\u00f4ng ti kh\u1edfi nghi\u1ec7p kia? B\u1ea1n ph\u1ea3i t\u1ef1 h\u1ecfi m\u00ecnh: \u201cM\u00ecnh c\u00f3 tri th\u1ee9c, k\u0129 n\u0103ng, d\u0169ng c\u1ea3m \u0111\u1ec3 \u0111i v\u00e0o cu\u1ed9c phi\u00eau l\u01b0u n\u00e0y kh\u00f4ng?\u201d<\/p>\n
<\/p>\n
—English version—<\/p>\n
<\/p>\n
Investors and startups<\/p>\n
When teaching \u201cEntrepreneurship\u201d in Asia, I heard many students complained: \u201cThe reason startups in the U.S. succeeded because they have investors who give them money to start the company. In Asia, it is impossible to get funding, and that is why there are few startups here. Most startups failed because of the lack of money.\u201d<\/p>\n
I explained: \u201cFrom my own observation, startups do not fail because the lack of money but they fail because they do not have customers.\u201d I know many successful startups never received any funding or having investors but still do well. Startup textbooks often mentioned having investors as the requirements for startups to succeed. Many people who teach startup seminars create a false notion that \u201cHave idea, build a product, get investors\u2019 money, then start the company with someone money.\u201d That is not correct. Bill Gates, Steve Jobs, Michael Dell never received any money when they started their company. Only when they succeed, people began to invest in their company to help them grow bigger.<\/p>\n
To succeed, the startup must begin with having a customer first.\u00a0 If there is no customer, there is no startup. Having investors early is a bad idea because investors want to make money, and they often want to control your startup. They will create more problem for you than you can imagine. When you use your own money, you are more careful to get the thing done than having someone \u2018s money. Technology changes fast, the market also changes fast, and startup must be flexible and changes accordingly. But investors are always afraid of losing money, and they will not allow you to change, and conflict between investors and founders will destroy startup quickly. My advice is to focus on customers rather than investors. It is important to focus all your time and efforts to find customers, the more customers, the better. Only when revenue is flowing in then you may need to have investors to help you to grow the company bigger.<\/p>\n
The startup is about business, smart people understand that the changing market is a good opportunity but also high risks. If you do not like risk, you should not think about startup. If you do not have deep technology skills, you should not startup. The startup is a risky business with many up and down, you should know yourself before think about startup. Do not allow others to convince you that if you can code, you can start the company. That is not a dream but a nightmare. The fact is for every hundred startups, only one or two succeed, what happened to the others 98 startups? You must ask yourself: \u201cDo I have the knowledge, the skills, the courage to travel on this adventure?\u201d<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Khi d\u1ea1y \u201cKh\u1edfi nghi\u1ec7p\u201d \u1edf ch\u00e2u \u00c1, t\u00f4i nghe nhi\u1ec1u sinh vi\u00ean ph\u00e0n n\u00e0n: \u201cL\u00ed do c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u1edf M\u0129 th\u00e0nh c\u00f4ng … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5040","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5040"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5040\/revisions"}],"predecessor-version":[{"id":5041,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5040\/revisions\/5041"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}