Ng\u00e0y nay kh\u1edfi nghi\u1ec7p l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong c\u00e1c sinh vi\u00ean \u0111\u1ea1i h\u1ecdc. C\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n c\u00f3 t\u00ednh c\u00e1ch \u201chuy\u1ec1n tho\u1ea1i\u201d v\u1ec1 sinh vi\u00ean m\u01a1 m\u1ed9ng m\u1ed9t c\u00e1i g\u00ec, b\u1ecf h\u1ecdc \u0111\u1ec3 kh\u1edfi nghi\u1ec7p, v\u00e0 tr\u1edf th\u00e0nh Marc Zuckerberg hay Bill Gates ti\u1ebfp. T\u1ea5t nhi\u00ean, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u00edch nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng v\u00e0 ngh\u0129 r\u1eb1ng kh\u1edfi nghi\u1ec7p l\u00e0 c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 l\u00e0m nhi\u1ec1u ti\u1ec1n. Tuy nhi\u00ean, trong th\u1ef1c t\u1ebf \u0111i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi nhi\u1ec1u n\u1ed7 l\u1ef1c \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ed9t c\u00f4ng ty v\u00e0 l\u00e0m cho n\u00f3 th\u00e0nh c\u00f4ng.<\/p>\n
Tu\u1ea7n tr\u01b0\u1edbc, m\u1ed9t sinh vi\u00ean h\u1ecfi: \u201cT\u1ea1i sao c\u00f3 ng\u01b0\u1eddi th\u00e0nh c\u00f4ng v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi th\u1ea5t b\u1ea1i. Ch\u1eafc ph\u1ea3i c\u00f3 c\u00f4ng th\u1ee9c b\u00ed m\u1eadt n\u00e0o \u0111\u00f3? C\u1ea3 l\u1edbp c\u01b0\u1eddi to v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ngh\u0129 r\u1eb1ng \u0111\u00f3 l\u00e0 chuy\u1ec7n \u0111\u00f9a. \u0110\u1ec3 l\u00e0m cho l\u1edbp h\u1ecdc vui h\u01a1n, t\u00f4i x\u00e1c nh\u1eadn: \u201cC\u00f3 ch\u1ee9, c\u00f3 c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng b\u00ed m\u1eadt \u0111\u1ea5y, v\u00e0 n\u1ebfu c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, c\u00e1c b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh Steve Jobs hay Bill Gates ngay. V\u00e0 t\u00f4i s\u1ebd d\u1ea1y c\u00f4ng th\u1ee9c b\u00ed m\u1eadt ng\u00e0y h\u00f4m nay.\u201d<\/p>\n
Khi c\u1ea3 l\u1edbp c\u01b0\u1eddi vang th\u00edch th\u00fa, t\u00f4i gi\u1ea3i th\u00edch:<\/p>\n
\u201cKh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ea3i ch\u1ec9 b\u1eb1ng c\u00f3 \u00fd t\u01b0\u1edfng nh\u01b0 ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi ngh\u0129. Ai c\u0169ng c\u00f3 th\u1ec3 c\u00f3 \u00fd t\u01b0\u1edfng hay nh\u01b0ng kh\u00f4ng \u0111\u1ee7, v\u00ec c\u00f2n m\u1ed9t \u201cc\u00f4ng th\u1ee9c b\u00ed m\u1eadt\u201d m\u00e0 h\u1ecd ph\u1ea3i l\u00e0m n\u1eefa. Sinh vi\u00ean k\u0129 thu\u1eadt th\u01b0\u1eddng tin r\u1eb1ng h\u1ecd c\u00f3 k\u0129 n\u0103ng t\u1ea1o ra websites, h\u1ecd c\u00f3 th\u1ec3 vi\u1ebft m\u00e3, th\u00ec h\u1ecd c\u00f3 th\u1ec3 kh\u1edfi nghi\u1ec7p. \u0110\u00f3 l\u00e0 ni\u1ec1m tin c\u1ee7a th\u1eddi \u201cdotcom\u201d \u0111\u00e3 l\u1ed7i th\u1eddi v\u00e0 t\u1ea1o ra nhi\u1ec1u th\u1ea5t b\u1ea1i t\u1eeb l\u00e2u r\u1ed3i. \u0110\u1ec3 th\u00e0nh c\u00f4ng ng\u00e0y nay, ng\u01b0\u1eddi ta ph\u1ea3i h\u00ecnh th\u00e0nh c\u00f4ng th\u1ee9c, l\u1eadp k\u1ebf ho\u1ea1ch, ki\u1ec3m nghi\u1ec7m, th\u1ef1c thi, ti\u1ebfp th\u1ecb v\u00e0 l\u1eadp th\u1ebf c\u1ea1nh tranh. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft trong m\u1ed9t \u201cc\u00f4ng th\u1ee9c b\u00ed m\u1eadt\u201d m\u00e0 b\u1ea1n s\u1ebd h\u1ecdc trong l\u1edbp n\u00e0y.\u201d<\/p>\n
C\u1ea3 l\u1edbp c\u01b0\u1eddi vang v\u00ec bi\u1ebft t\u00f4i \u0111\u00f9a nh\u01b0ng m\u1ed9t v\u00e0i ng\u01b0\u1eddi \u0111\u00e3 t\u1ecf ra ch\u0103m ch\u00fa h\u01a1n. T\u00f4i ti\u1ebfp t\u1ee5c:”H\u00f4m nay c\u00e1c b\u1ea1n s\u1ebd h\u1ecdc c\u00f4ng th\u1ee9c b\u00ed m\u1eadt c\u1ee7a \u201cS\u01b0 ph\u1ee5 Steve Jobs truy\u1ec1n l\u1ea1i\u201d, c\u00e1c b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e1ng ch\u01b0a?” Khi m\u1ecdi ng\u01b0\u1eddi c\u01b0\u1eddi \u1ea7m l\u00ean th\u00ec t\u00f4i n\u00f3i ti\u1ebfp: \u201c\u0110\u00e2y l\u00e0 c\u00e2u th\u1ea7n ch\u00fa b\u00ed m\u1eadt \u0111\u1ea5y nh\u00e9: \u201cH\u00e3y gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi c\u1ea7n v\u00e0 cho h\u1ecd l\u00ed do \u0111\u1ec3 h\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n cho gi\u1ea3i ph\u00e1p \u0111\u00f3.\u201d T\u00f4i y\u00eau c\u1ea7u c\u1ea3 l\u1edbp nh\u1eafc l\u1ea1i c\u00e2u “th\u1ea7n ch\u00fa ” n\u00e0y v\u00e0i l\u1ea7n \u0111\u1ec3 nh\u1eadp t\u00e2m r\u1ed3i gi\u1ea3i th\u00edch:<\/p>\n
\u201cSteve Jobs \u0111\u00e3 d\u00f9ng c\u00f4ng th\u1ee9c n\u00e0y v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi c\u1ea7n: H\u1ecd c\u1ea7n m\u00e1y t\u00ednh nh\u01b0ng kh\u00f4ng th\u1ec3 mua m\u00e1y t\u00ednh l\u1edbn gi\u00e1 h\u00e0ng tri\u1ec7u \u0111\u00f4 la. Steve cung c\u1ea5p m\u00e1y t\u00ednh nh\u1ecf, c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u nh\u01b0 m\u00e1y t\u00ednh l\u1edbn, nh\u01b0ng b\u00e1n ch\u1ec9 ba ngh\u00ecn \u0111\u00f4 la. Ch\u1ec9 trong hai n\u0103m, \u00f4ng \u1ea5y \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n hai tri\u1ec7u m\u00e1y t\u00ednh Apple . Trong v\u00f2ng n\u0103m n\u0103m, Apple th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh, v\u00e0 lo\u1ea1i tr\u1eeb h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty m\u00e0y t\u00ednh l\u1edbn ra kh\u1ecfi th\u1ecb tr\u01b0\u1eddng.\u201d<\/p>\n
Google c\u0169ng \u0111i theo c\u00f4ng th\u1ee9c n\u00e0y. C\u00e1c b\u1ea1n n\u00ean nh\u1edb Google kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ty \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm (Search Engine) \u0111\u1ea7u ti\u00ean. \u0110\u00e3 c\u00f3 b\u1ea9y c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng v\u00e0o th\u1eddi \u0111\u00f3 nh\u01b0ng \u0111a s\u1ed1 \u0111\u1ec1u kh\u00f3 d\u00f9ng, ch\u1ec9 ng\u01b0\u1eddi c\u00f3 k\u0129 n\u0103ng m\u00e1y t\u00ednh m\u1edbi d\u00f9ng \u0111\u01b0\u1ee3c. M\u1ed9t s\u1ed1 c\u00f4ng ty c\u00f2n \u0111\u00f2i ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm. Google gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng vi\u1ec7c l\u00e0m cho n\u00f3 d\u1ec5 d\u00f9ng h\u01a1n v\u00e0 cung c\u1ea5p mi\u1ec5n ph\u00ed. Google tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb nh\u01b0 sau: \u201cT\u1ea1i sao tr\u1ea3 ti\u1ec1n cho m\u1ed9t \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm kh\u00f3 d\u00f9ng trong khi b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng m\u1ed9t \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm \u201cd\u1ec5 d\u00f9ng\u201d m\u00e0 ch\u1eb3ng ph\u1ea3i tr\u1ea3 ti\u1ec1n.\u201d Trong m\u1ed9t th\u1eddi gian ng\u1eafn, Google th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng, ti\u00eau di\u1ec7t c\u00f4ng ty c\u1ea1nh tranh kia v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t c\u00f4ng ty l\u1edbn nh\u1ea5t.<\/p>\n
Nh\u01b0ng \u0111\u00f3 ch\u1ec9 m\u1edbi l\u00e0 m\u1ed9t n\u1eeda c\u1ee7a c\u00f4ng th\u1ee9c: \u201cGi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho nhi\u1ec1u ng\u01b0\u1eddi.\u201d Google ki\u1ebfm ti\u1ec1n qua vi\u1ec7c qu\u1ea3ng c\u00e1o v\u1edbi \u0111\u1ec1 ngh\u1ecb: \u201cKhi m\u1ecdi ng\u01b0\u1eddi t\u00ecm g\u00ec \u0111\u00f3 li\u00ean quan t\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, ch\u00fang t\u00f4i s\u1ebd cho hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u01b0ng b\u1ea1n kh\u00f4ng ph\u1ea3i tr\u1ea3 ch\u00fang t\u00f4i cho \u0111\u1ebfn khi ng\u01b0\u1eddi d\u00f9ng b\u1ea5m n\u00fat truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n. B\u1ea1n \u201ctr\u1ea3 ti\u1ec1n theo c\u00fa b\u1ea5m chu\u1ed9t.\u201d (Pay by click) \u0110i\u1ec1u n\u00e0y hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o hi\u1ec7n l\u00ean m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean. Ng\u01b0\u1eddi t\u00ecm mua s\u00e1ch s\u1ebd kh\u00f4ng bao gi\u1edd ch\u00fa \u00fd t\u1edbi qu\u1ea3ng c\u00e1o xe h\u01a1i. Khi m\u1ecdi ng\u01b0\u1eddi b\u1ea5m v\u00e0o qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd quan t\u00e2m, h\u1ecd c\u00f3 \u00fd mu\u1ed1n mua th\u1ee9 \u0111\u00f3 v\u00e0 \u0111i\u1ec1u \u0111\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho c\u00e1c c\u00f4ng ty b\u00e1n h\u00e0ng qu\u1ea3ng c\u00e1o v\u1edbi Google n\u00ean h\u1ecd h\u00e0i l\u00f2ng tr\u1ea3 cho Google nhi\u1ec1u ti\u1ec1n.<\/p>\n
Google th\u00e0nh c\u00f4ng v\u00ec bi\u1ebft r\u00f5 c\u00f4ng th\u1ee9c b\u00ed m\u1eadt n\u00e0y.\u201d B\u00e2y gi\u1edd c\u00e1c b\u1ea1n \u0111\u00e3 bi\u1ebft v\u1ec1 “b\u00ed m\u1eadt” n\u00e0y th\u00ec ph\u1ea3i \u00e1p d\u1ee5ng n\u00f3 cho vi\u1ec7c kh\u1edfi nghi\u1ec7p \u0111\u1ec3 th\u00e0nh c\u00f4ng. C\u1ea3 l\u1edbp c\u01b0\u1eddi vang nh\u01b0ng h\u1ecd bi\u1ebft r\u1eb1ng quy t\u1eafc n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng cho vi\u1ec7c kh\u1edfi nghi\u1ec7p. \u00dd t\u01b0\u1edfng kh\u00f4ng \u0111\u1ee7, k\u1ef9 thu\u1eadt kh\u00f4ng \u0111\u1ee7, m\u00e0 ph\u1ea3i c\u00f3 th\u1eadt nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch ki\u1ebfm th\u1eadt nhi\u1ec1u ti\u1ec1n, m\u1edbi \u0111\u01b0a kh\u1edfi nghi\u1ec7p \u0111\u1ebfn ch\u1ed7 th\u00e0nh c\u00f4ng.<\/p>\n
T\u00f4i \u0111\u1eb7t c\u00e2u h\u1ecfi cho c\u1ea3 l\u1edbp: \u201cB\u1ea1n \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c n\u00e0y cho kh\u1edfi nghi\u1ec7p th\u1ebf n\u00e0o? N\u1ebfu b\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng, b\u1ea1n ph\u1ea3i t\u1ef1 h\u1ecfi: N\u00f3 c\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi c\u1ea7n hay kh\u00f4ng? (Gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m) Bao nhi\u00eau ng\u01b0\u1eddi c\u1ea7n gi\u1ea3i ph\u00e1p n\u00e0y? (K\u00edch c\u1ee1 th\u1ecb tr\u01b0\u1eddng) Nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 ai? (Nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng) L\u00e0m sao b\u1ea1n \u0111\u1ea1t t\u1edbi h\u1ecd? (C\u00e1ch ti\u1ebfp x\u00fac, li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng) H\u1ecd s\u1eb5n l\u00f2ng tr\u1ea3 bao nhi\u00eau? (Thu nh\u1eadp) N\u00f3 t\u1ed1n bao nhi\u00eau? (B\u1ea1n ph\u1ea3i chi ra bao nhi\u00eau cho gi\u1ea3i ph\u00e1p n\u00e0y) Gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n c\u00f3 t\u1ed1t h\u01a1n nh\u1eefng gi\u1ea3i ph\u00e1p kh\u00e1c kh\u00f4ng? (Ch\u1ea5t l\u01b0\u1ee3ng) B\u1ea1n c\u00f3 b\u1eb1ng s\u00e1ng ch\u1ebf \u0111\u1ec3 tr\u00e1nh vi\u1ec7c sao ch\u00e9p, \u0103n c\u1eafp t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 kh\u00f4ng? (L\u1eadp th\u1ebf c\u1ea1nh tranh). N\u1ebfu h\u1ed9i \u0111\u1ee7 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n n\u00e0y th\u00ec kh\u1edfi nghi\u1ec7p c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng.<\/p>\n
V\u00ec sinh vi\u00ean k\u0129 thu\u1eadt kh\u00f4ng quen thu\u1ed9c v\u1edbi m\u00f4 h\u00ecnh doanh nghi\u1ec7p, t\u00f4i th\u01b0\u1eddng r\u00fat ng\u1eafn m\u00f4 h\u00ecnh l\u1ea1i b\u1eb1ng c\u00e2u h\u1ecfi gi\u1ea3n d\u1ecb (C\u00e1i g\u00ec, Ai, v\u00e0 L\u00e0m sao) m\u00e0 sinh vi\u00ean ph\u1ea3i tr\u1ea3 l\u1eddi trong l\u1edbp c\u1ee7a t\u00f4i:<\/p>\n
C\u00e1i g\u00ec: V\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang \u0111\u1ecbnh gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec? S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? D\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/p>\n
Ai: Ai l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n? Ai c\u00f3 v\u1ea5n \u0111\u1ec1?<\/p>\n
L\u00e0m sao: L\u00e0m sao b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y? Th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u1ebf n\u00e0o? B\u1ea1n \u0111\u1ecbnh \u0111\u1ea1t t\u1edbi kh\u00e1ch h\u00e0ng th\u1ebf n\u00e0o? L\u00e0m sao b\u1ea1n d\u1eabn l\u00e1i nhu c\u1ea7u? L\u00e0m sao b\u1ea1n l\u00e0m ti\u1ec1n?<\/p>\n
B\u1eb1ng vi\u1ec7c tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n n\u00e0y, sinh vi\u00ean c\u00f3 th\u1ec3 ki\u1ec3m nghi\u1ec7m \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 kh\u1edfi nghi\u1ec7p hay kh\u00f4ng. M\u1eb7c d\u00f9 sinh vi\u00ean \u0111\u1ec1u bi\u1ebft r\u1eb1ng t\u00f4i \u0111\u00f9a v\u00ec s\u1eed d\u1ee5ng danh t\u1eeb “C\u00f4ng th\u1ee9c b\u00ed m\u1eadt” nh\u01b0ng \u0111\u00e2y l\u00e0 nh\u1eefng quy t\u1eafc l\u00e0m cho sinh vi\u00ean c\u00f3 th\u1ec3 nh\u1edb l\u00e2u h\u01a1n trong b\u00e0i h\u1ecdc gi\u1ea3n d\u1ecb. Theo th\u1eddi gian, t\u00f4i \u0111\u00e3 g\u1eb7p m\u1ed9t s\u1ed1 sinh vi\u00ean kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng, v\u00e0 m\u1ed7i l\u1ea7n g\u1eb7p t\u00f4i h\u1ecd \u0111\u1ec1u nh\u1eafc nh\u1edf “Ch\u00fang t\u00f4i \u0111\u00e3 \u00e1p d\u1ee5ng \u201cc\u00f4ng th\u1ee9c b\u00ed m\u1eadt\u201d c\u1ee7a th\u1ea7y d\u1ea1y \u0111\u1ea5y .”<\/p>\n
<\/p>\n
—English version—
\nThe secret formula part 1<\/p>\n
Today entrepreneurship is a new trend among college students in the U.S. There are stories about college students dream of something in classroom, start a company and become the next Marc Zuckerberg or Bill Gates. Of course, everybody loves success stories and it seems like startup is an easy ways to make a lot of money. However, in reality it requires much more efforts and \u201cknow how\u201d to start a company and makes it successful.<\/p>\n
Last week, a student asked me: \u201cIs there a secret or secret formula in startup business so somebody is successful but other is not?\u201d The class laughed aloud as everybody thought that it was a joke. To their surprise, I confirmed: \u201cYes, there is a secret success formula and if you can do it, you will be another Steve Jobs or Bill Gates and I will teach this formula today.\u201d As the class all laughed, I explained:<\/p>\n
\u201cThe successful startup does not start with the idea as most people think. Everyone can have great idea but there are many things that you must do and some are not so obvious. Technical students often believe that they have technical skills, they can create websites, they can write code then they can create startup. That is the old belief of the failure dotcom era. To succeed in today environment, it comes down to formulating, planning, validating, executing, marketing and competitive positioning. These factors can be summarized into a secret formula that you will learn in this class.<\/p>\n
Every startup can follow a secret formula: \u201cTo solve a problem that lots of people have and offer them a reason to pay you a lot of money for it\u201d. Steve Jobs used this formula and solved the problem that lots of people have: They need a computer but could not afford as Mainframe computer costs over million dollars. Steve offered a small computer that can do many things like a mainframe computer but sold for only three thousand dollars. In just two years, he sold over two millions Apple computer and within five years Apple captured the computer market.<\/p>\n
Google also followed this secret formula. It is important to note that Google was not the first search engine company. There were seven search engine companies at that time but they were all difficult to use so only few people with computer skills could use them and they had to pay to use these search engines. Google solved the problem by make it easier to use than other search engines and offered it free of charge. Their value proposition was simple: \u201cWhy pay for a difficult to use search engine when you can use an easy to use search engine without paying anything.\u201d In a short time, Google captured the market then grew to be the largest Internet company.<\/p>\n
But that was is only half of the secret formula \u201cSolving problem to a lot of people.\u201d Google also approached business companies with another value proposal: \u201cWhen people search for something relating to your product, we will display your advertising in but you do not pay us anything until they click onto your website. You \u201cpay per mouse click\u201d. This also solved the business problem as it was more effective than random advertising because people search for book would never pay attention to car advertising. When people click onto advertising, they were mostly interested and intended to buy and it solved problem for these companies so they were glad to pay Google a lot of money for it. By approach customers with different value proposals and different relationships, Google became successful because it knew the secret formula well.<\/p>\n
How do you apply this secret formula to your startup? If you have an idea, you must ask yourself: Does it solve a problem that many people have? (Value proposition) How many people have this problem? (Market size) Who are these people? (Customers Segment) How do you reach them? (Channels) How much are they willing to pay? (Revenue) How much does it cost you? (Costs) Are you solving this problem in a way that differ from others and in a way that is not easily copied by others? (Competitive positioning). Basically, if you have something people need and your solution is unique then you have better chance to success.<\/p>\n
Since\u00a0technical students may be unfamiliar with the business model and its nine components. I often shorten them into three simple questions (What, Who, and How) that they must answer:<\/p>\n
What: What is the problem are you trying to solve? What is your product? What is your service?<\/p>\n
Who: Who are your Customers? Who has the problem?<\/p>\n
How: How do you solve this problem? How big is the market? How are you going to reach the customers? How do you drive demand? How will you make money?<\/p>\n
By answering these simple questions, students can validate their ideas to determine whether they can start up. Althought students know I joke by using “Secret formula” but these are rules for students longer remembering in a sinple lesson. By the time, I have met some students successfully started up, and when they see me they remind “We have applied your ‘secrect formula'”.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Ng\u00e0y nay kh\u1edfi nghi\u1ec7p l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong c\u00e1c sinh vi\u00ean \u0111\u1ea1i h\u1ecdc. C\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n c\u00f3 t\u00ednh c\u00e1ch \u201chuy\u1ec1n tho\u1ea1i\u201d v\u1ec1 … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5036","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5036"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5036\/revisions"}],"predecessor-version":[{"id":5037,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5036\/revisions\/5037"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}