Tu\u1ea7n tr\u01b0\u1edbc ch\u00fang t\u00f4i c\u00f3 cu\u1ed9c th\u1ea3o lu\u1eadn l\u1edbn trong l\u1edbp “Nh\u1eadp m\u00f4n Nh\u00e0 doanh nghi\u1ec7p”. Khi t\u00f4i ki\u1ec3m l\u1ea1i c\u00e1c \u0111\u1ec1 ngh\u1ecb c\u1ee7a sinh vi\u00ean t\u00f4i th\u1ea5y r\u1eb1ng t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u h\u1ed9i t\u1ee5 v\u00e0o s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m v\u00e0 ph\u1ea7n l\u1edbn \u0111\u1ec1u l\u00e0 c\u00e1c app di \u0111\u1ed9ng cho n\u00ean t\u00f4i \u0111\u00e3 cho b\u00e0i gi\u1ea3ng v\u1ec1 “c\u00f4ng th\u1ee9c b\u00ed m\u1eadt” kh\u00e1c.<\/p>\n
T\u00f4i b\u1ea3o h\u1ecd: \u201cV\u00e0i tu\u1ea7n tr\u01b0\u1edbc, th\u1ea7y \u0111\u00e3 chia s\u1ebb v\u1edbi c\u00e1c em v\u1ec1 \u201cC\u00f4ng th\u1ee9c b\u00ed m\u1eadt\u201d nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng th\u1ee9c duy nh\u1ea5t v\u00ec c\u00f3 “C\u00f4ng th\u1ee9c b\u00ed m\u1eadt” kh\u00e1c c\u00e1c em c\u00f3 mu\u1ed1n h\u1ecdc kh\u00f4ng?”<\/p>\n
C\u1ea3 l\u1edbp c\u01b0\u1eddi ph\u00e1 l\u00ean v\u00ec h\u1ecd ngh\u0129 t\u00f4i \u0111\u00f9a. Ph\u1ea7n l\u1edbn sinh vi\u00ean c\u1ee7a t\u00f4i \u0111\u1ec1u \u0111\u00e3 quen thu\u1ed9c v\u1edbi C\u00f4ng th\u1ee9c b\u00ed m\u1eadt # 1: \u201cGi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi c\u1ea7n v\u00e0 cho h\u1ecd l\u00ed do \u0111\u1ec3 tr\u1ea3 nhi\u1ec1u ti\u1ec1n cho \u0111i\u1ec1u \u0111\u00f3.\u201d Cho n\u00ean t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u c\u01b0\u1eddi v\u00e0 h\u1ecfi: \u201cC\u00f3 c\u00f4ng th\u1ee9c b\u00ed m\u1eadt kh\u00e1c n\u1eefa sao?\u201d T\u00f4i b\u1ea3o h\u1ecd: \u201cC\u00f3 ch\u1ee9, c\u00f3 c\u00f4ng th\u1ee9c b\u00ed m\u1eadt # 2\u201d v\u00e0 ch\u00fang ta s\u1ebd h\u1ecdc n\u00f3 h\u00f4m nay.\u00a0 M\u1ed9t sinh vi\u00ean n\u00f3i: \u201cC\u00f3 bao nhi\u00eau C\u00f4ng th\u1ee9c b\u00ed m\u1eadt v\u1eady? N\u00f3 l\u00e0 th\u1ef1c \u00e0?\u201d T\u00f4i n\u00f3i: \u201cT\u1ea5t nhi\u00ean v\u00e0 c\u00f4ng th\u1ee9c n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c ph\u00e1t minh ra b\u1edfi Bill Gates v\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng b\u1edfi Steve Jobs.\u201d C\u1ea3 l\u1edbp c\u01b0\u1eddi, nh\u01b0ng h\u1ecd d\u01b0\u1eddng nh\u01b0 r\u1ea5t quan t\u00e2m.<\/p>\n
T\u00f4i gi\u1ea3i th\u00edch: \u201cTrong nhi\u1ec1u n\u0103m, s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m \u0111\u00e3 l\u00e0 h\u1ed9i t\u1ee5 c\u1ee7a nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p. Sinh vi\u00ean hi v\u1ecdng x\u00e2y d\u1ef1ng ra s\u1ea3n ph\u1ea9m m\u00e0 c\u00f3 th\u1ec3 \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00e0m ra nhi\u1ec1u ti\u1ec1n. Tuy nhi\u00ean, n\u1ebfu c\u00e1c em nh\u00ecn k\u0129 v\u00e0o trong c\u00e1c c\u00f4ng ti th\u00e0nh c\u00f4ng nh\u1ea5t ng\u00e0y nay nh\u01b0 Google, Amazon, Uber, v\u00e0 AirBnb, h\u1ecd kh\u00f4ng h\u1ed9i t\u1ee5 v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00ec h\u1ecd bi\u1ebft c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft. \u0110\u00f3 l\u00e0 “c\u00f4ng th\u1ee9c b\u00ed m\u1eadt” kh\u00e1c m\u00e0 ch\u00fang ta s\u1ebd h\u1ecdc h\u00f4m nay.\u201d<\/p>\n
C\u1ea3 l\u1edbp d\u01b0\u1eddng nh\u01b0 h\u00e1o h\u1ee9c. T\u00f4i gi\u1ea3i th\u00edch: \u201cTrong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh n\u00e0y, s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t m\u00e0 l\u00e0 n\u1ec1n. Kh\u1ea3 n\u0103ng d\u00f9ng m\u1ed9t n\u1ec1n \u0111\u1ec3 th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00f4ng th\u1ee9c b\u00ed m\u1eadt # 2. N\u1ec1n ph\u1ea3i m\u1edf \u0111\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi kh\u00e1c x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean n\u00f3, v\u00e0 c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng n\u00f3, c\u00e1c em s\u1ebd c\u00f3 c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng. C\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng ngh\u0129a l\u00e0 c\u00e1c em c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c. V\u00e0 \u0111\u00f3 l\u00e0 c\u00f4ng th\u1ee9c b\u00ed m\u1eadt # 2 m\u00e0 nhi\u1ec1u c\u00f4ng ti c\u00f4ng ngh\u1ec7 th\u00e0nh c\u00f4ng \u0111ang d\u00f9ng ng\u00e0y nay.\u201d<\/p>\n
\u201cC\u00f4ng th\u1ee9c n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t minh ra b\u1edfi Bill Gates t\u1eeb nhi\u1ec1u n\u0103m tr\u01b0\u1edbc khi \u00f4ng \u1ea5y t\u1ea1o ra h\u1ec7 \u0111i\u1ec1u h\u00e0nh MS-DOS v\u00e0 Window nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng n\u1ec1n m\u1edf n\u01a1i c\u00e1c c\u00f4ng ti ph\u1ea7n m\u1ec1m kh\u00e1c c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean n\u00f3. C\u00e0ng nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean \u0111\u1ec9nh c\u1ee7a Windows; c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng ph\u1ea3i mua Windows,\u00a0 v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 l\u00e0m cho Microsoft tr\u1edf th\u00e0nh c\u00f4ng ti ph\u1ea7n m\u1ec1m m\u1ea1nh nh\u1ea5t. T\u1ea5t nhi\u00ean, Bill Gates tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u1ea7u nh\u1ea5t tr\u00ean tr\u00e1i \u0111\u1ea5t. Th\u00e0nh c\u00f4ng c\u1ee7a Microsoft d\u1ef1a tr\u00ean c\u00f4ng th\u1ee9c b\u00ed m\u1eadt n\u00e0y, v\u00e0 \u0111\u00f3 l\u00e0 c\u00e1ch n\u00f3 \u0111\u00e3 ti\u00eau di\u1ec7t Apple v\u00e0o th\u1eddi \u0111\u00f3. M\u1eb7c d\u1ea7u r\u1ea5t th\u00e0nh c\u00f4ng l\u00fac b\u1eaft \u0111\u1ea7u Apple computer \u0111\u00e3 l\u00e0 h\u1ec7 \u0111\u00f3ng v\u1edbi h\u1ec7 \u0111i\u1ec1u h\u00e0nh ri\u00eang c\u1ee7a n\u00f3, v\u00e0 ph\u1ea7n c\u1ee9ng c\u00f9ng ph\u1ea7n m\u1ec1m ri\u00eang c\u1ee7a n\u00f3. V\u00ec kh\u00f4ng ai c\u00f3 th\u1ec3 vi\u1ebft ph\u1ea7n m\u1ec1m hay x\u00e2y d\u1ef1ng ph\u1ea7n c\u1ee9ng cho Apple, c\u00f4ng ti n\u00e0y ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 gi\u1edbi h\u1ea1n c\u00e1c \u1ee9ng d\u1ee5ng. Qua th\u1eddi gian, Microsoft, v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p PC v\u1edbi h\u00e0ng ngh\u00ecn \u1ee9ng d\u1ee5ng cu\u1ed1i c\u00f9ng \u0111\u00e3 th\u00e2u t\u00f3m \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u00eau di\u1ec7t Apple.\u201d<\/p>\n
\u201cNg\u01b0\u1eddi th\u1ef1c s\u1ef1 hi\u1ec3u “C\u00f4ng th\u1ee9c b\u00ed m\u1eadt” c\u1ee7a Microsoft l\u00e0 Steve Jobs. V\u00e0i n\u0103m tr\u01b0\u1edbc \u00f4ng \u1ea5y \u0111\u00e3 b\u1ecb sa th\u1ea3i b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u00f4ng \u1ea5y tin c\u1eady. \u1ede nh\u00e0, \u00f4ng \u1ea5y th\u1ea5y c\u00f4ng ti y\u00eau m\u1ebfn c\u1ee7a m\u00ecnh \u0111\u00e3 b\u1ecb \u0111\u1ea9y t\u1edbi b\u1edd ph\u00e1 s\u1ea3n v\u00ec “c\u00f4ng th\u1ee9c b\u00ed m\u1eadt” n\u00e0y.\u00a0 Khi Steve Jobs \u0111\u01b0\u1ee3c m\u1eddi quay tr\u1edf l\u1ea1i \u0111\u1ec1u c\u1ee9u Apple, \u00f4ng \u1ea5y l\u1eadp t\u1ee9c h\u1ed9i t\u1ee5 v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c n\u1ec1n m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng hay \u0111\u1eb7t s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd l\u00ean. \u00d4ng \u1ea5y bi\u1ebft r\u1eb1ng \u00f4ng \u1ea5y kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi Microsoft v\u1ec1 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n cho n\u00ean \u00f4ng \u1ea5y \u0111\u01b0a “c\u00f4ng th\u1ee9c b\u00ed m\u1eadt” n\u00e0y sang mi\u1ec1n kh\u00e1c: m\u00e1y nghe nh\u1ea1c MP3 iPods v\u00e0 iPhones. K\u1ebft qu\u1ea3 l\u00e0 c\u1eeda h\u00e0ng b\u00e1n app cho iPhone (App Store) v\u00e0 iTunes cho c\u00e1c app ph\u1ea7n m\u1ec1m v\u00e0 \u00e2m nh\u1ea1c. B\u1eb1ng vi\u1ec7c cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n app x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean Apple iPhone, v\u00e0 c\u00e1c c\u00f4ng ti \u00e2m nh\u1ea1c b\u00e1n \u00e2m nh\u1ea1c c\u1ee7a h\u1ecd qua iTunes, Apple c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng. T\u1ea5t nhi\u00ean, n\u1ebfu kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00e1c app di \u0111\u1ed9ng v\u00e0 \u00e2m nh\u1ea1c, h\u1ecd ph\u1ea3i mua Apple iPhone hay iPods. Ng\u00e0y nay c\u00f3 tr\u00ean hai tri\u1ec7u app di \u0111\u1ed9ng trong c\u1eeda h\u00e0ng iPhone App Store v\u00e0 tr\u00ean 20 tri\u1ec7u b\u00e0i h\u00e1t trong iTunes. Tuy nhi\u00ean, Steve Jobs \u0111\u00e3 duy tr\u00ec ki\u1ec3m so\u00e1t ph\u1ea7n c\u1ee9ng c\u1ee7a iPhone \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi Nokia, Samsung, Motorola, Sony Ericsson. V\u00ec iPhone c\u00f3 nhi\u1ec1u app di \u0111\u1ed9ng v\u00e0 \u00e2m nh\u1ea1c m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 mua Apple. Qua th\u1eddi gian, Apple \u0111\u00e3 c\u00f3 kh\u1ea3 n\u0103ng th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u00eau di\u1ec7t Nokia, Motorola, Sony Ericsson. B\u1eb1ng vi\u1ec7c hi\u1ec3u s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ec1n tr\u00ean s\u1ea3n ph\u1ea9m, Apple \u0111\u1eb7t qui t\u1eafc m\u1edbi v\u00e0 chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng t\u1edbi ng\u00e0y nay.\u201d<\/p>\n
L\u00e0 nh\u00e0 doanh nghi\u1ec7p, c\u00e1c em c\u00f3 th\u1ec3 h\u1ed9i t\u1ee5 v\u00e0o x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m, nh\u01b0ng n\u1ebfu c\u00e1c em ngh\u0129 m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 \u0111i\u1ec1u c\u00e1c em n\u00ean l\u00e0m \u0111\u1ec3 th\u00e0nh c\u00f4ng h\u01a1n, c\u00e1c em ph\u1ea3i h\u1ecdc c\u00f4ng th\u1ee9c b\u00ed m\u1eadt # 2: \u201cN\u1ec1n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t\u201d t\u1eeb c\u00e1c Th\u1ea7y Bill Gates v\u00e0 Steve Jobs. C\u1ea3 l\u1edbp c\u01b0\u1eddi to, nhi\u1ec1u ng\u01b0\u1eddi v\u1ed7 tay v\u00ec h\u1ecd \u0111\u00e3 h\u1ecdc “c\u00f4ng th\u1ee9c b\u00ed m\u1eadt” kh\u00e1c m\u00e0 h\u1ecd c\u00f3 th\u1ec3 d\u00f9ng.<\/p>\n
<\/p>\n
—English version—<\/p>\n
<\/p>\n
Secret forrmula<\/p>\n
Last week we had a big discussion in my \u201cIntroduction to Entrepreneurship\u201d class. As I review students\u2019 proposals I found that all of them were focusing on software products and most were mobile apps so I gave a lecture about another \u201csecret formula.\u201d<\/p>\n
I told them: \u201cA few weeks ago, I shared with you about the \u201cSecret formula\u201d but that is not the only one because there is another \u201cSecret Formula\u201d do you want to learn?<\/p>\n
The whole class laughed out loud as they thought I was joking. Most of my students were familiar with the Secret Formula # 1: \u201cSolve the problem that a lot of people need and give them the reason to pay a lot of money for it.\u201d So they all laughed and asked: \u201cIs there another secret formula?\u201d I told them: \u201cYes, there is a secret formula # 2\u201d and we will learn it today.\u00a0 A student said: \u201cHow many \u201cSecret formula are there? Is it real?\u201d I said: \u201cOf course and this formula was also invented by Bill Gates and perfected by Steve Jobs.\u201d The whole class laughed, but they seemed very interested.<\/p>\n
I explained: \u201cFor many years, the software product was the focus of many startups. Students hope to build a product that can disrupt the market and make a lot of money. However, if you look closely into the most successful companies today such as\u00a0 Google, Amazon, Uber, and AirBnb, they do not focus on developing products because they know something that many people do not know. That is another \u201csecret formula\u201d that we will learn today.\u201d<\/p>\n
The whole class seemed excited. I explained: \u201cIn this competitive market, the product is no longer the key factor but the platform. The ability to use a platform to capture the market is the secret formula # 2. A platform should be open to allow others to build their products on it, and the more people use it, the more customers you will have. Having more customers means you can control the market and eliminate other competitors. And that is the secret formula # 2 that many successful technology companies are using today.\u201d<\/p>\n
\u201cThis formula was invented by Bill Gates many years ago when he created MS-DOS and Window operating system as an open platform system where other software companies could build their products on it. The more products built on top of Windows; the more customers have to buy Windows,\u00a0 and it made Microsoft became the most powerful software company. Of course, Bill Gates became the richest people on earth. The success of Microsoft is based on the secret formula, and that was how it destroyed Apple at that time. Although very successful in the beginning Apple computer was a closed system with its own operating system, and its own hardware and software. Since no one can write software or build hardware for Apple, the company only had limited number of applications. Over time, Microsoft, and the PC industry with thousands of applications eventually captured the market and destroyed Apple.\u201d<\/p>\n
\u201cThe person who really understand Microsoft\u2019s \u201cSecret formula\u201d was Steve Jobs. A few years earlier he was fired by people that he trust. Staying at home, he saw his beloved company was pushed to the brink of bankruptcy because of this \u201csecret formula\u201d.\u00a0 When Steve Jobs was invited back to rescue Apple, he immediately focused on developing open platforms where others can build or put their products in them. He knew that he could not compete with Microsoft on a personal computer so he took this \u201csecret formula\u201d to another domain: The MP3 iPods and the iPhones. The results were The iPhone App Store and iTunes for software apps and music. By allowing app developers to build their products on Apple iPhone, and music companies to sell their music via iTunes, Apple had many users and customers. Of course, if they want their mobile apps and music, they must buy Apple iPhone or iPods. Today there are over two million mobile apps in iPhone App Store and over 20 million songs in iTunes. However, Steve Jobs maintained control the hardware of the iPhone to compete with Nokia, Samsung, Motorola, Sony Ericsson. Because the iPhone had a lot of mobile apps and music that people want, more people were buying Apple. Over time, Apple was able to capture the market and destroyed Nokia, Motorola, Sony Ericsson. By understanding the power of platform over the product, Apple sets the new rule and dominates the market until today.\u201d<\/p>\n
As an entrepreneur, you can focus on building software products, but if you can think strategically about what should you do to be more successful, you must learn the secret # 2: \u201cPlatform as the key factor\u201d from Masters Bill Gates and Steve Jobs. The whole class laughed out loud, may clap their hands because they have learned another \u201csecret formula\u201d that they can use.<\/p>\n
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<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Tu\u1ea7n tr\u01b0\u1edbc ch\u00fang t\u00f4i c\u00f3 cu\u1ed9c th\u1ea3o lu\u1eadn l\u1edbn trong l\u1edbp “Nh\u1eadp m\u00f4n Nh\u00e0 doanh nghi\u1ec7p”. Khi t\u00f4i ki\u1ec3m l\u1ea1i c\u00e1c \u0111\u1ec1 ngh\u1ecb c\u1ee7a sinh … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,16],"tags":[],"class_list":["post-5032","post","type-post","status-publish","format-standard","hentry","category-loi-khuyen-cho-sinh-vien","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5032"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5032\/revisions"}],"predecessor-version":[{"id":5033,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/5032\/revisions\/5033"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}