S\u00f3ng th\u1ea7n l\u00e0 con s\u00f3ng \u0111\u1ea1i d\u01b0\u01a1ng kh\u1ed5ng l\u1ed3 m\u00e0 c\u00f3 th\u1ec3 qu\u00e9t \u0111i m\u1ecdi th\u1ee9 tr\u00ean \u0111\u01b0\u1eddng c\u1ee7a n\u00f3. Nh\u01b0ng c\u00f3 c\u01a1n s\u00f3ng th\u1ea7n kh\u00e1c c\u00f3 t\u00ean l\u00e0 “S\u00f3ng th\u1ea7n S\u1ed1 th\u1ee9c\u201d kh\u1ed1i l\u01b0\u1ee3ng kh\u1ed5ng l\u1ed5 v\u1ec1 c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 qu\u00e9t s\u1ea1ch nhi\u1ec1u c\u00f4ng ti, doanh nghi\u1ec7p v\u00e0 th\u1eadm ch\u00ed c\u00e1c n\u1ec1n kinh t\u1ebf.<\/p>\n
Ng\u00e0y nay, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng \u0111\u00e3 t\u1ea1o ra “S\u00f3ng th\u1ea7n S\u1ed1 th\u1ee9c” n\u01a1i c\u00e1c h\u1ec7 th\u1ed1ng s\u1ed1 th\u1ee9c \u0111ang thay th\u1ebf cho c\u00e1c h\u1ec7 th\u1ed1ng doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng. T\u1eeb \u0111\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111ang x\u1ea3y ra nhanh ch\u00f3ng th\u1ebf, n\u1ea1n nh\u00e2n th\u01b0\u1eddng l\u00e0 nh\u1eefng c\u00f4ng ti kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c \u0111\u1ee7 nhanh. C\u00e1c nh\u00e0 ph\u00e2n t\u00edch c\u00f4ng nghi\u1ec7p \u0111\u00e3 d\u1ef1 b\u00e1o r\u1eb1ng trong v\u00f2ng m\u01b0\u1eddi n\u0103m t\u1edbi, qu\u00e3ng 50 ph\u1ea7n tr\u0103m vi\u1ec7c l\u00e0m s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng ho\u00e1 b\u1edfi c\u00e1c c\u00f4ng ngh\u1ec7 th\u00f4ng minh. Ch\u1eb3ng h\u1ea1n, c\u00e1c robots kh\u00f4ng c\u00f2n l\u00e0 \u0111\u1ed3 ch\u01a1i, m\u00e0 tr\u1edf th\u00e0nh m\u1ed1i \u0111e do\u1ea1 cho nhi\u1ec1u c\u00f4ng nh\u00e2n. C\u00e2u h\u1ecfi l\u00e0: \u201cRobots c\u00f3 th\u1ec3 th\u00f4ng minh v\u00e0 t\u1ed1t h\u01a1n ng\u01b0\u1eddi kh\u00f4ng?” C\u00e2u tr\u1ea3 l\u1eddi l\u00e0: \u201cD\u1ee9t kho\u00e1t, v\u1edbi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o; robots \u0111ang th\u00f4ng minh h\u01a1n v\u00e0 t\u1ed1t h\u01a1n, nh\u01b0ng ch\u00fang ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u con ng\u01b0\u1eddi l\u1eadp tr\u00ecnh cho ch\u00fang l\u00e0m.\u201d Trong qu\u00e1 kh\u1ee9, nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed \u0111\u00e3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p t\u1eeb c\u00e1c tr\u01b0\u1eddng kinh doanh nh\u01b0ng v\u1edbi s\u1ef1 ki\u1ec3m so\u00e1t c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng minh, ng\u01b0\u1eddi qu\u1ea3n l\u00ed t\u01b0\u01a1ng lai s\u1ebd l\u00e0 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p t\u1eeb c\u00e1c tr\u01b0\u1eddng k\u0129 thu\u1eadt, h\u1ecd l\u00e0 nh\u1eefng nh\u00e0 ph\u00e1t ki\u1ebfn, nh\u00e0 khoa h\u1ecdc, v\u00e0 k\u0129 s\u01b0.<\/p>\n
Trong m\u01b0\u1eddi n\u0103m qua, tr\u00ean m\u1ed9t n\u1eeda c\u00e1c c\u00f4ng ti \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u1eefng ch\u1eafc \u0111\u00e3 ph\u1ea3i \u0111\u00f3ng c\u1eeda v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c trong th\u1eddi \u0111\u1ea1i s\u1ed1 th\u1ee9c n\u00e0y. Nh\u01b0ng \u0111\u1ed3ng th\u1eddi, c\u00f3 h\u00e0ng ngh\u00ecn c\u00f4ng ti m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 ph\u00e1t \u0111\u1ea1t trong th\u1eddi \u0111\u1ea1i s\u1ed1 th\u1ee9c n\u00e0y. Ch\u1eb3ng h\u1ea1n, ba m\u01b0\u01a1i n\u0103m tr\u01b0\u1edbc, kh\u00f4ng ai \u0111\u00e3 bao gi\u1edd nghe n\u00f3i t\u1edbi Google, nh\u01b0ng ng\u00e0y nay, n\u00f3 l\u00e0 c\u00f4ng ti c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. Ba m\u01b0\u01a1i n\u0103m tr\u01b0\u1edbc, Apple \u0111\u00e3 l\u00e0 m\u1ed9t c\u00f4ng ti nh\u1ecf \u0111\u01b0\u1ee3c t\u1ea1o ra trong ga ra, nh\u01b0ng ng\u00e0y nay n\u00f3 l\u00e0 c\u00f4ng ti sinh l\u1eddi nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.\u00a0T\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch c\u00f4ng ti l\u00e0m kinh doanh. Kh\u00f4ng \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, c\u00e1c c\u00f4ng ti kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c.<\/p>\n
Theo m\u1ed9t b\u00e1o c\u00e1o c\u00f4ng nghi\u1ec7p m\u1edbi, m\u1ecdi c\u00f4ng ti \u0111\u1ec1u c\u1ea7n nh\u00ecn v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 SMAC (Social Media, Mobility, Analytics, and Cloud computing – Ph\u01b0\u01a1ng ti\u1ec7n x\u00e3 h\u1ed9i, Di \u0111\u1ed9ng, Ph\u00e2n t\u00edch, v\u00e0 T\u00ednh to\u00e1n m\u00e2y) nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi \u0111\u1ec3 l\u00e0m kinh doanh. C\u00e1c c\u00f4ng ti t\u0103ng tr\u01b0\u1edfng nhanh nh\u01b0 Google, Apple, Facebook, v\u00e0 Amazon t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y v\u00e0o l\u00fac th\u00e0nh l\u1eadp c\u1ee7a h\u1ecd, v\u00e0 \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao h\u1ecd c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng v\u00e0 ph\u00e1t \u0111\u1ea1t.\u00a0Trong nh\u1eefng c\u00f4ng ti n\u00e0y, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi qu\u1ea3n l\u00ed \u0111\u1ec1u tr\u1ebb v\u00e0 bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed gi\u00e0 h\u01a1n t\u1eeb c\u00e1c c\u00f4ng ti truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng kh\u00f4ng c\u00f3 tri th\u1ee9c n\u00e0y; h\u1ecd kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c, cho n\u00ean h\u1ecd th\u1ea5t b\u1ea1i. Ng\u00e0y nay nh\u1eefng c\u00f4ng ti m\u1edbi \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb nhanh ch\u00f3ng h\u01a1n b\u1ea5t k\u00ec \u0111i\u1ec3m n\u00e0o trong l\u1ecbch s\u1eed con ng\u01b0\u1eddi. H\u1ecd n\u0103ng n\u1ed5 b\u00e0nh tr\u01b0\u1edbng v\u1edbi t\u1ec9 l\u1ec7 nhanh h\u01a1n, v\u00e0 \u0111\u1ea9y c\u00e1c c\u00f4ng ti truy\u1ec1n th\u1ed1ng ra, nh\u1eefng c\u00f4ng ti \u0111\u00e3 kh\u00f4ng b\u1eaft k\u1ecbp v\u1edbi nh\u1ecbp thay \u0111\u1ed5i nhanh n\u00e0y, \u0111\u1eb7c bi\u1ec7t c\u00e1c c\u00f4ng ti v\u1eabn v\u1eadn h\u00e0nh t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u00f4 h\u00ecnh d\u00e2y chuy\u1ec1n l\u1eafp r\u00e1p c\u1ee7a th\u1ebf k\u1ec9 20 d\u00f9ng c\u00f4ng nh\u00e2n kh\u00f4ng c\u00f3 k\u0129 n\u0103ng, v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n
Ch\u1eb3ng h\u1ea1n, ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn c\u1ee7a Amazon \u0111\u00e1nh gi\u00e1 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn c\u1ee7a t\u1eebng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m x\u00e1c \u0111\u1ecbnh cho h\u1ecd v\u00e0 l\u00e0m t\u0103ng s\u1ed1 b\u00e1n. \u0110\u00f3 l\u00e0 \u01b0u th\u1ebf l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ti truy\u1ec1n th\u1ed1ng kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd mu\u1ed1n g\u00ec. \u201cT\u01b0 duy c\u0169\u201d v\u1ec1 khuy\u1ebfn m\u1ea1i b\u00e1n h\u00e0ng b\u1eb1ng gi\u00e1 th\u1ea5p \u0111\u00e3 l\u1ed7i th\u1eddi trong th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng n\u00e0y. B\u1eb1ng vi\u1ec7c th\u00fac b\u1ea9y n\u0103ng l\u1ef1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn, Amazon \u0111\u00e3 t\u0103ng s\u1ed1 b\u00e1n t\u1eeb m\u01b0\u1eddi t\u1edbi n\u0103m m\u01b0\u01a1i l\u1ea7n b\u1eb1ng vi\u1ec7c cung c\u1ea5p \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n v\u00e0 chi\u1ebfm kh\u00e1ch h\u00e0ng t\u1eeb\u00a0 c\u00e1c c\u00f4ng ti truy\u1ec1n th\u1ed1ng nh\u01b0 Sears, J.C Penney, K-Mart v\u00e0 Barnes and Nobles.<\/p>\n
M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch Ph\u1ed1 Wall \u0111\u00e3 vi\u1ebft: \u201cTrong n\u0103m n\u0103m t\u1edbi, ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti truy\u1ec1n th\u1ed1ng s\u1ebd ph\u1ea3i \u0111\u1ec3 cho c\u00e1c c\u00f4ng ti tr\u1ebb h\u01a1n v\u00e0 n\u0103ng n\u1ed5 h\u01a1n chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd. Doanh nghi\u1ec7p s\u1ed1 th\u1ee9c s\u1ebd \u0111\u00f3ng c\u1eeda doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng. B\u1ea5t k\u00ec c\u00f4ng ti n\u00e0o kh\u00f4ng ch\u1ea5p nh\u1eadn m\u00f4 h\u00ecnh s\u1ed1 th\u1ee9c c\u1ee7a SMAC s\u1ebd d\u1eebng t\u1ed3n t\u1ea1i.\u201d \u00d4ng \u1ea5y khuy\u00ean c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thanh l\u00ed c\u1ed5 ph\u1ea7n c\u1ee7a h\u1ecd kh\u1ecfi c\u00e1c c\u00f4ng ti truy\u1ec1n th\u1ed1ng v\u00e0 mua c\u1ed5 ph\u1ea7n t\u1eeb c\u00e1c c\u00f4ng ti c\u00f4ng ngh\u1ec7 t\u0103ng tr\u01b0\u1edfng nhanh. \u00d4ng \u1ea5y vi\u1ebft: \u201cN\u1ebfu b\u1ea1n mua c\u1ed5 ph\u1ea7n tr\u1ecb gi\u00e1 $1000 c\u1ee7a Google l\u00fac gi\u00e1 kh\u1edfi \u0111\u1ea7u l\u00e0 $85 m\u1ed9t c\u1ed5 phi\u1ebfu, ng\u00e0y nay b\u1ea1n s\u1ebd c\u00f3 $15,426.36, t\u1ee9c l\u00e0 t\u0103ng 1,415%.\u201d<\/p>\n
C\u00e1c c\u00f4ng ti truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c nhanh b\u1edfi v\u00ec v\u1ed1n c\u1ee7a h\u1ecd b\u1ecb bu\u1ed9c ch\u1eb7t v\u00e0o vi\u1ec7c duy tr\u00ec c\u1eeda h\u00e0ng, c\u01a1 x\u01b0\u1edfng, v\u00e0 h\u1ed7 tr\u1ee3 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00ed “t\u01b0 duy c\u0169.” M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch doanh nghi\u1ec7p \u0111\u00e3 vi\u1ebft: \u201c\u0110\u1ec3 s\u1ed1ng s\u00f3t, h\u1ecd ph\u1ea3i thay \u0111\u1ed5i nhanh ch\u00f3ng c\u00e1ch h\u1ecd l\u00e0m kinh doanh b\u1eb1ng vi\u1ec7c gi\u1ea3m chi ti\u00eau c\u1ee7a h\u1ecd v\u00e0o t\u00e0i s\u1ea3n v\u1eadt l\u00ed v\u00e0 l\u00ean tr\u1ef1c tuy\u1ebfn.\u00a0 H\u1ecd ph\u1ea3i thay th\u1ebf ng\u01b0\u1eddi qu\u1ea3n l\u00ed “t\u01b0 duy c\u0169” b\u1eb1ng ng\u01b0\u1eddi qu\u1ea3n l\u00ed tr\u1ebb h\u01a1n, ng\u01b0\u1eddi c\u00f3 tri th\u1ee9c v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 cho c\u00f4ng ti c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a “N\u1ec1n kinh t\u1ebf s\u1ed1 th\u1ee9c.”<\/p>\n
Ng\u00e0y nay th\u1ebf gi\u1edbi doanh nghi\u1ec7p c\u1ea7n ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u00f3 th\u1ec3 th\u00fac b\u1ea9y c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra \u01b0u th\u1ebf c\u1ea1nh tranh. C\u00f3 nhu c\u1ea7u r\u1ea5t cao v\u1ec1 nh\u1eefng ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc c\u00f3 tri th\u1ee9c v\u1ec1 h\u1ec7 th\u1ed1ng th\u00f4ng tin, bi\u1ebft c\u00e1ch c\u00e1c qui tr\u00ecnh \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng ho\u00e1, t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi t\u1eeb nhi\u1ec1u thi\u1ebft b\u1ecb qua nhi\u1ec1u n\u1ec1n.\u00a0 C\u00f3 nhu c\u1ea7u v\u1ec1 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ee3p nh\u1ea5t m\u1ecdi d\u1eef li\u1ec7u v\u00e0o m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u t\u1eadp trung duy nh\u1ea5t cho trinh s\u00e1t doanh nghi\u1ec7p v\u00e0 l\u00e0m th\u00f4ng tin h\u1eefu d\u1ee5ng th\u00e0nh th\u1ea5y \u0111\u01b0\u1ee3c cho vi\u1ec7c quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u1ea5p qu\u1ea3n l\u00ed. C\u00f3 nhu c\u1ea7u v\u1ec1 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p c\u00f3 th\u1ec3 d\u00f9ng c\u00f4ng ngh\u1ec7 M\u00e2y \u0111\u1ec3 cho ph\u00e9p c\u00e1c c\u00f4ng ti t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ecd v\u00e0 tr\u00e1nh \u0111\u1ea7u t\u01b0 v\u00e0o thi\u1ebft b\u1ecb kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n
Nhu c\u1ea7u v\u1ec1 thay \u0111\u1ed5i l\u00e0 hi\u1ec3n nhi\u00ean. M\u1ecdi c\u00f4ng ti \u0111\u1ec1u c\u1ea7u ch\u1ea5p nh\u1eadn c\u00f4ng ngh\u1ec7 \u0111\u1ec3 v\u1eabn c\u00f2n t\u00ednh c\u1ea1nh tranh, v\u00e0 kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng ch\u00fang v\u00e0o nh\u1eefng ch\u1ee9c n\u0103ng hay qui tr\u00ecnh doanh nghi\u1ec7p n\u00e0o \u0111\u00f3, m\u00e0 trong to\u00e0n b\u1ed9 c\u00f4ng ti \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi c\u00f4ng ngh\u1ec7 ti\u1ebfn ho\u00e1 li\u00ean t\u1ee5c. C\u01a1n \u201cS\u00f3ng th\u1ea7n S\u1ed1 th\u1ee9c\u201d \u0111ang k\u00e9o t\u1edbi nhanh, c\u00e1c c\u00f4ng ti c\u1ea7n c\u00f4ng nh\u00e2n c\u00f4ng ngh\u1ec7 c\u00f3 k\u0129 n\u0103ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1edbi thay \u0111\u1ed5i n\u00e0y. B\u1ea5t k\u1ec3 b\u1ea1n \u1edf \u0111\u00e2u, n\u1ebfu b\u1ea1n h\u1ecdc c\u00f4ng ngh\u1ec7 hay qu\u1ea3n l\u00ed c\u00f4ng ngh\u1ec7, b\u1ea1n \u0111ang l\u00e0m quy\u1ebft \u0111\u1ecbnh \u0111\u00fang v\u00ec \u0111\u1ebfn l\u00fac b\u1ea1n t\u1ed1t nghi\u1ec7p, s\u1ebd c\u00f3 nhi\u1ec1u vi\u1ec7c l\u00e0m h\u01a1n v\u1edbi l\u01b0\u01a1ng cao h\u01a1n ch\u1edd \u0111\u1ee3i b\u1ea1n.<\/p>\n
<\/p>\n
—English version—<\/p>\n
<\/p>\n
The Digital Tsunami<\/p>\n
Tsunami\u00a0is a giant ocean wave that can wipe out anything in its path. But there is another tsunami called \u201cThe Digital Tsunami\u201d huge amounts of technology that can wipe out many companies, businesses, and even economies.<\/p>\n
Today, the social networks and mobile technologies have created a \u201cDigital Tsunami\u201d where digital systems are replacing traditional business systems. Since changes are happening so quickly, victims are often companies that cannot change fast enough. Industry analysts have predicted that within the next ten years, about 50 percent of the jobs will be automated by smart technology. For example, robots are no longer toys, but becoming a threat to many workers. The question is: \u201cCan robots be smarter and better than people? The answer is: \u201cDefinitely, with artificial intelligence; robots are getting smarter and better, but they can only do what people program them to do.\u201d In the past, managers were people who graduated from business schools but with the control of smart technologies, future managers will be people who graduated from technology schools, they are the innovators, the scientists, and the engineers.<\/p>\n
In the past ten years, over half of well-established companies had to close because they could no longer compete in this digital age. But at the same time, there were thousand of new companies were created and prosper in this digital age. For example, thirty years ago, no one even heard of Google, but today, it is the highest value company in the world. Thirty years ago, Apple was a small company created in a garage, but today it is the most profitable company in the world.\u00a0The growth of technology has completely changed the way companies do business. Without applying technology to their business, companies cannot compete.<\/p>\n
According to a new industry report, every company needs to look into SMAC technologies (Social Media, Mobility, Analytics, and Cloud computing) as the new tools to do business. Fast-growing companies such as Google, Apple, Facebook, and Amazon are all built on these technologies at their foundation, and that is why they can grow quickly and prosper.\u00a0In these companies, most managers are young and know how to take advantage of technologies to meet the market demand. Older managers from traditional companies usually do not have this knowledge; they cannot compete, so they failed. Today new companies are creating value faster than at any point in human history. They are aggressively expanding at a faster rate, and push out traditional companies that have not kept up with this rapid pace of change, especially companies that still operate according to the 20th-century assembly line models of unskilled labors, and efficiency.<\/p>\n
For example, Amazon\u2019s big data analysis evaluate each user\u2019s online behavior to offer specific products to them and increase sales. It is a significant advantage over traditional companies who do not know what their customers want. The \u201cold thinking\u201d of promoting sales with low prices is obsolete in this fast changing world. By leveraging big data analytical capabilities, Amazon has increased sales ten to fifty times by offer what customers want and take away customers from traditional companies like Sears, J.C Penney, K-Mart and Barnes and Nobles.<\/p>\n
A Wall Street analyst wrote: \u201cIn the next five years, most traditional companies will have to surrender their market dominance to younger and aggressive companies. Digital business will shut down traditional businesses. Any companies that fail to adopt the digital model of SMAC will cease to exist.\u201d He advised investors to liquidate their stocks from traditional companies and buy stocks from fast growing technologies companies. He wrote: \u201cIf you buy $1000 worth of Google stocks at the initial offering at $85 per share, today you would have $15,426.36, which is 1,415% increase.\u201d<\/p>\n
Traditional companies cannot change fast because their capitals are tied up in maintaining stores, factories, and support \u201cold thinking\u201d management systems. A business analyst wrote: \u201cTo survive, they must quickly change the way they do business by reducing their expenditure on physical assets and go online.\u00a0 They must replace their \u201cold thinking\u201d managers with younger managers who are knowledgeable about information technology so the companies can be part of the new \u201cDigital Economy\u201d.<\/p>\n
Today the business world needs managers who could leverage technologies to create a competitive advantage. There is a very high demand for college graduates who are knowledgeable about information systems, know how to automated processes, integrating new technologies from many devices across multiple platforms.\u00a0 There is a need for graduates who can consolidate all data into a single, centralized database for business intelligence and making useful information visible for managements\u2019 decision. There is a need for graduates who can use Cloud technology to allows companies to increase their efficiency and avoiding investments in unnecessary equipment.<\/p>\n
The need for change is obvious. Every company needs to adopt technologies to remain competitive, and not just to apply them to certain functions or business processes, but through the entire company in response to continuously evolving technology. The \u201cDigital Tsunami\u201d is coming fast, companies need skilled technology workers to deal with this change. Regardless where you are, if you study technology or technology management, you are making a right decision because, by the time you graduate, there will be more jobs with higher salary waiting for you.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
S\u00f3ng th\u1ea7n l\u00e0 con s\u00f3ng \u0111\u1ea1i d\u01b0\u01a1ng kh\u1ed5ng l\u1ed3 m\u00e0 c\u00f3 th\u1ec3 qu\u00e9t \u0111i m\u1ecdi th\u1ee9 tr\u00ean \u0111\u01b0\u1eddng c\u1ee7a n\u00f3. Nh\u01b0ng c\u00f3 c\u01a1n s\u00f3ng th\u1ea7n … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4967","post","type-post","status-publish","format-standard","hentry","category-xu-huong-toan-cau"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4967"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4967\/revisions"}],"predecessor-version":[{"id":4968,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4967\/revisions\/4968"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}