Khi d\u1ea1y \u1edf ch\u00e2u \u00c1 th\u00e1ng tr\u01b0\u1edbc, t\u00f4i b\u1ea3o sinh vi\u00ean r\u1eb1ng trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u n\u00e0y, c\u00f4ng ngh\u1ec7 l\u00e0 l\u1ef1c d\u1eabn l\u00e1i cho m\u1ecdi th\u1ee9. B\u1ea5t k\u1ec3 c\u00e1c ki\u1ec3u doanh nghi\u1ec7p, m\u1ecdi c\u00f4ng ti \u0111\u1ec1u c\u1ea7n d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 l\u00e0m t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 l\u1ee3i nhu\u1eadn. C\u00f3 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t kh\u00f4ng c\u00f2n \u0111\u1ee7 cho c\u00f4ng ti m\u00e0 m\u1ecdi c\u00f4ng ti \u0111\u1ec1u ph\u1ea3i t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, n\u1ebfu kh\u00f4ng n\u00f3 s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf. V\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng nhanh l\u00e0 t\u0103ng t\u00ednh \u0111\u00e1p \u1ee9ng c\u1ee7a n\u00f3 cho th\u1ecb tr\u01b0\u1eddng b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a n\u00f3. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c c\u00f3 kh\u1ea3 n\u0103ng d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n
M\u1ed9t sinh vi\u00ean h\u1ecfi: \u201cNh\u01b0ng em kh\u00f4ng th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra \u1edf n\u01b0\u1edbc em. M\u1ecdi th\u1ee9 l\u00e0 ch\u1eadm \u1edf \u0111\u00e2y; doanh nghi\u1ec7p v\u1eabn nh\u01b0 c\u0169 nh\u01b0 th\u01b0\u1eddng l\u1ec7. Kh\u00f4ng ai ngh\u0129 v\u1ec1 kinh t\u1ebf to\u00e0n c\u1ea7u hay th\u1eadm ch\u00ed bi\u1ebft n\u00f3 l\u00e0 g\u00ec. T\u1ea1i sao ch\u00fang em c\u1ea7n h\u1ecdc c\u00e1i g\u00ec \u0111\u00f3 kh\u00f4ng \u00e1p d\u1ee5ng cho ch\u00fang em?\u201d T\u00f4i gi\u1ea3i th\u00edch: \u201cThay \u0111\u1ed5i \u0111ang x\u1ea3y ra v\u1edbi nh\u1ecbp kh\u00e1c nhau; m\u1ed9t s\u1ed1 n\u01b0\u1edbc ch\u1eadm th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i v\u00e0 m\u1ed9t s\u1ed1 n\u01b0\u1edbc nhanh h\u01a1n. Nh\u01b0ng n\u00f3 s\u1ebd x\u1ea3y ra, cho n\u00ean c\u00e1c em c\u00f3 th\u1ec3 h\u1ecdc n\u00f3 b\u00e2y gi\u1edd hay \u0111\u1ee3i cho m\u1ecdi s\u1ef1 x\u1ea3y ra r\u1ed3i h\u1ecdc n\u00f3. C\u00e1c em c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o hay ng\u01b0\u1eddi theo sau v\u00e0 \u0111\u00f3 l\u00e0 ch\u1ecdn l\u1ef1a c\u1ee7a c\u00e1c em. C\u00f9ng \u0111i\u1ec1u n\u00e0y c\u0169ng s\u1ebd x\u1ea3y ra trong c\u00e1c doanh nghi\u1ec7p. C\u00e1c c\u00f4ng ti nhanh ch\u00f3ng d\u00f9ng c\u00f4ng ngh\u1ec7 s\u1ebd c\u00f3 \u01b0u th\u1ebf h\u01a1n c\u00e1c c\u00f4ng ti ch\u1eadm v\u00e0 h\u1ecd s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o trong kinh doanh, chi\u1ebfm l\u1ea5y c\u01a1 h\u1ed9i v\u00e0 th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng. Trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u n\u00e0y, kh\u00f4ng ph\u1ea3i c\u00f4ng ti l\u1edbn s\u1ebd th\u1eafng m\u00e0 c\u00f4ng ti nh\u1ecf linh ho\u1ea1t v\u00e0 thay \u0111\u1ed5i nhanh h\u01a1n s\u1ebd th\u1eafng. L\u00e0 sinh vi\u00ean c\u00f4ng ngh\u1ec7, c\u00e1c em c\u00f3 mu\u1ed1n l\u00e0m vi\u1ec7c cho c\u00f4ng ti t\u0103ng tr\u01b0\u1edfng nhanh hay c\u00f4ng ti l\u1edbn \u0111\u00e3 th\u00e0nh l\u1eadp v\u1eefng ch\u1eafc? N\u1ebfu c\u00e1c em c\u00f3 th\u1ec3 quay ng\u01b0\u1ee3c l\u1ea1i qu\u00e1 kh\u1ee9 v\u1edbi tri th\u1ee9c c\u1ee7a c\u00e1c em b\u00e2y gi\u1edd, c\u00e1c em mu\u1ed1n l\u00e0m vi\u1ec7c cho Apple hay IBM? C\u00e1c em mu\u1ed1n l\u00e0m vi\u1ec7c cho Google hay Microsoft? C\u00e1c em mu\u1ed1n l\u00e0m vi\u1ec7c cho Facebook hay Yahoo? L\u00e0 sinh vi\u00ean, c\u00e1c em c\u00f3 th\u1ec3 n\u00ean ti\u1ebfn l\u00ean v\u00e0 h\u1ecdc c\u00e1i g\u00ec \u0111\u00f3 v\u00e0 bi\u1ebft r\u1eb1ng k\u0129 n\u0103ng c\u1ee7a c\u00e1c em s\u1ebd \u0111\u01b0\u1ee3c c\u1ea7n \u0111\u1ebfn l\u00fac c\u00e1c em t\u1ed1t nghi\u1ec7p hay c\u00e1c em c\u00f3 th\u1ec3 \u0111\u1ee3i cho t\u1edbi khi c\u00e1c c\u00f4ng ti t\u00ecm nh\u1eefng k\u0129 n\u0103ng n\u00e0o \u0111\u00f3 th\u1ebf r\u1ed3i h\u1ecdc ch\u00fang sau. V\u00ec c\u00e1c em bi\u1ebft \u0111i\u1ec1u \u0111\u00e3 x\u1ea3y ra \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c, k\u0129 n\u0103ng n\u00e0o \u0111\u01b0\u1ee3c c\u1ea7n \u1edf \u0111\u00f3 cho n\u00ean \u0111\u00f3 ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 th\u1eddi gian, n\u00f3 s\u1ebd x\u1ea3y ra \u1edf n\u01b0\u1edbc c\u00e1c em. C\u00e1c em c\u00f3 th\u1ec3 n\u1eafm l\u1ea5y c\u01a1 h\u1ed9i n\u00e0y hay c\u00e1c em c\u00f3 th\u1ec3 ch\u1edd \u0111\u1ee3i, \u0111\u00f3 l\u00e0 ch\u1ecdn l\u1ef1a c\u1ee7a c\u00e1c em.\u201d<\/p>\n
M\u1ed9t sinh vi\u00ean h\u1ecfi: \u201cNh\u01b0ng t\u1ea1i sao c\u00e1c c\u00f4ng ti c\u1ea7n t\u0103ng tr\u01b0\u1edfng? Sao h\u1ecd c\u00f3 th\u1ec3 v\u1eabn l\u00e0m \u0111i\u1ec1u h\u1ecd \u0111\u00e3 t\u1eebng l\u00e0m t\u1ed1t?” T\u00f4i gi\u1ea3i th\u00edch: \u201cTrong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u n\u00e0y, c\u1ea1nh tranh l\u00e0 d\u1eef d\u1ed9i. N\u1ebfu c\u00f4ng ti kh\u00f4ng t\u0103ng tr\u01b0\u1edfng nhanh, c\u00e1c c\u00f4ng ti kh\u00e1c s\u1ebd b\u1eaft k\u1ecbp v\u00e0 c\u1ea1nh tranh s\u1ebd d\u1eef d\u1ed9i. Ta nh\u00ecn Amazon, n\u00f3 b\u1eaft \u0111\u1ea7u l\u00e0 m\u1ed9t c\u00f4ng ti nh\u1ecf b\u00e1n s\u00e1ch tr\u1ef1c tuy\u1ebfn r\u1ed3i n\u00f3 b\u00e1n nh\u1ea1c, CD v\u00e0 DVD. L\u00fac ban \u0111\u1ea7u ph\u1ea7n l\u1edbn c\u00e1c c\u1eeda h\u00e0ng s\u00e1ch v\u1eadt l\u00ed kh\u00f4ng ch\u00fa \u00fd t\u1edbi Amazon, v\u00ec h\u1ecd kh\u00f4ng th\u1ea5y s\u1ef1 c\u1ea1nh tranh. M\u1ed9t ng\u01b0\u1eddi ch\u1ee7 c\u1eeda h\u00e0ng s\u00e1ch n\u00f3i: \u201cM\u1ecdi ng\u01b0\u1eddi \u01b0a th\u00edch t\u1edbi hi\u1ec7u s\u00e1ch \u0111\u1ec3 nh\u00ecn quanh v\u00e0 mua b\u1ea5t k\u00ec c\u00e1i g\u00ec h\u1ecd th\u00edch. Kh\u00f4ng ai l\u00ean tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 mua s\u00e1ch.\u201d Tuy nhi\u00ean, trong v\u00f2ng m\u01b0\u1eddi n\u0103m, Amazon \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng th\u00e0nh c\u1eeda h\u00e0ng b\u00e1n s\u00e1ch kh\u1ed5ng l\u1ed3 v\u00e0 \u0111\u1ea9y ph\u1ea7n l\u1edbn c\u00e1c c\u1eeda h\u00e0ng s\u00e1ch v\u1eadt l\u00ed ra kh\u1ecfi kinh doanh. Ng\u00e0y nay m\u1ecdi ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111ang mua s\u00e1ch t\u1eeb Amazon v\u00e0 ng\u01b0\u1eddi ta d\u1ef1 \u0111o\u00e1n r\u1eb1ng ph\u1ea7n l\u1edbn c\u1eeda h\u00e0ng s\u00e1ch v\u1eadt l\u00ed s\u1ebd bi\u1ebfn m\u1ea5t trong v\u00f2ng m\u01b0\u1eddi n\u0103m t\u1edbi. T\u1ea5t nhi\u00ean, Amazon c\u00f3 th\u1ec3 duy tr\u00ec ch\u1ec9 b\u1eb1ng vi\u1ec7c b\u00e1n s\u00e1ch v\u00e0 CD, DVD nh\u01b0ng ng\u01b0\u1eddi ch\u1ee7, Jeff Bezos c\u00f3 vi\u1ec5n ki\u1ebfn l\u1edbn h\u01a1n. T\u1eeb m\u1ed9t c\u00f4ng ti c\u1eeda h\u00e0ng s\u00e1ch nh\u1ecf, \u00f4ng \u1ea5y \u0111\u00e3 m\u1edf r\u1ed9ng n\u00f3 th\u00e0nh “c\u1eeda h\u00e0ng b\u00e1n m\u1ecdi th\u1ee9” to\u00e0n c\u1ea7u m\u00e0 \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi trong mua b\u00e1n tr\u00ean th\u1ebf gi\u1edbi. Hi\u1ec7n th\u1eddi Amazon s\u1eed d\u1ee5ng h\u01a1n 165,000 c\u00f4ng nh\u00e2n v\u00e0 l\u00e0m ra qu\u00e3ng $90 t\u1ec9 \u0111\u00f4 la trong n\u0103m. N\u1ebfu \u00f4ng \u1ea5y ch\u1ec9 b\u00e1n s\u00e1ch v\u00e0 CD, \u00f4ng \u1ea5y c\u00f3 l\u1ebd l\u00e0m ra kh\u00f4ng t\u1edbi m\u1ed9t t\u1ec9 \u0111\u00f4 la m\u1ed9t n\u0103m. C\u00f4ng ti n\u00e0y l\u00e0 ng\u01b0\u1eddi b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t \u1edf M\u0129, n\u01a1i n\u00f3 b\u00e1n m\u1ecdi th\u1ee9 t\u1eeb \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, ti vi, m\u00e1y t\u00ednh t\u1edbi qu\u1ea7n \u00e1o, \u0111\u1ed3 \u0111\u1ea1c, th\u1ee9c \u0103n, \u0111\u1ed3 ch\u01a1i v\u00e0 \u0111\u1ed3 ch\u00e2u b\u00e1u. Amazon \u0111ang m\u1edf r\u1ed9ng sang Anh, Ireland, Ph\u00e1p, Canada, \u0110\u1ee9c, Italy, T\u00e2y Ban Nha, Australia, Brazil, Nh\u1eadt B\u1ea3n, \u1ea4n \u0110\u1ed9, v\u00e0 Trung Qu\u1ed1c. B\u1ea5t k\u00ec ch\u1ed7 n\u00e0o n\u00f3 t\u1edbi, c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u1eadt l\u00ed \u0111\u1ec1u \u0111\u00f3ng c\u1eeda, g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u1eeda h\u00e0ng kh\u1ed5ng l\u1ed3 n\u00e0y. Amazon kh\u00f4ng ch\u1ec9 b\u00e0nh tr\u01b0\u1edbng kinh doanh b\u00e1n l\u1ebb; n\u00f3 c\u0169ng s\u1ea3n xu\u1ea5t c\u00e1c thi\u1ebft b\u1ecb nh\u01b0 m\u00e1y \u0111\u1ecdc s\u00e1ch \u0111i\u1ec7n t\u1eed Kindle, m\u00e1y t\u00ednh b\u1ea3ng Fire, ti vi Fire v\u00e0 \u0111i\u1ec7n tho\u1ea1i Fire. N\u00f3 kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf \u0111\u00f3, v\u00ec Amazon b\u00e2y gi\u1edd l\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u00ednh to\u00e1n m\u00e2y l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi n\u01a1i n\u00f3 l\u00e0m ra h\u01a1n $5 t\u1ec9 \u0111\u00f4 la m\u1ed9t n\u0103m. V\u00e0 n\u00f3 v\u1eabn \u0111ang t\u0103ng tr\u01b0\u1edfng v\u00e0o c\u00e1c kinh doanh m\u1edbi kh\u00e1c. C\u00e1c em c\u00f3 bi\u1ebft c\u00e1i g\u00ec ph\u00e2n bi\u1ec7t Amazon v\u1edbi c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn kh\u00e1c kh\u00f4ng? Tr\u00e1i tim c\u1ee7a kinh doanh c\u1ee7a Amazon l\u00e0 \u0111\u1ed9ng c\u01a1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn n\u01a1i n\u00f3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng, bi\u1ebft \u0111i\u1ec1u h\u1ecd mu\u1ed1n, v\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Ng\u00e0y nay Amazon KH\u00d4NG ph\u1ea3i l\u00e0 c\u00f4ng ti b\u00e1n l\u1ebb n\u1eefa m\u00e0 n\u00f3 \u0111\u00e3 bi\u1ebfn \u0111\u1ed5i th\u00e0nh c\u00f4ng ti c\u00f4ng ngh\u1ec7 kh\u1ed5ng l\u1ed3 n\u01a1i kinh doanh c\u1ee7a n\u00f3 ti\u1ebfn h\u00e0nh t\u1ed1t v\u00ec n\u00f3 bi\u1ebft \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n v\u00ec kh\u00e1ch h\u00e0ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a n\u00f3. Amazon ph\u00e1t minh ra m\u1ecdi ki\u1ec3u c\u00f4ng ngh\u1ec7, v\u00ec \u0111\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t v\u1ec1 m\u1ecdi th\u1ee9 n\u00f3 l\u00e0m. Ngay c\u1ea3 l\u00fac b\u1eaft \u0111\u1ea7u, Amazon nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00f4ng ngh\u1ec7 nh\u01b0 d\u1eabn l\u00e1i then ch\u1ed1t cho kinh doanh c\u1ee7a n\u00f3 v\u00e0 \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao c\u00f4ng ti l\u1ea1i th\u00e0nh c\u00f4ng th\u1ebf. Hi\u1ec7n th\u1eddi Amazon \u0111ang th\u1eed vi\u1ec7c chuy\u1ec3n giao s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng b\u1eb1ng tr\u1ef1c th\u0103ng, \u0111i\u1ec1u nhanh h\u01a1n b\u01b0u \u0111i\u1ec7n. N\u00f3 c\u0169ng xem x\u00e9t \u0111i v\u00e0o kinh doanh kh\u00f4ng gian v\u1edbi vi\u1ec7c \u0111\u01b0a v\u1ec7 tinh v\u00e0o kh\u00f4ng gian v\u00e0 x\u00e2y d\u1ef1ng con t\u1ea7u kh\u00f4ng gian trong t\u01b0\u01a1ng lai g\u1ea7n. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch Ph\u1ed1 Wall vi\u1ebft: \u201cKh\u00f4ng c\u00e1i g\u00ec c\u00f3 th\u1ec3 d\u1eebng c\u00f4ng ti n\u00e0y \u0111\u1ec3 ti\u1ebfn l\u00ean. N\u00f3 c\u00f3 vi\u1ec5n ki\u1ebfn, c\u00f4ng ngh\u1ec7, tri th\u1ee9c, k\u0129 n\u0103ng, v\u00e0 ti\u1ec1n \u0111\u1ec3 l\u00e0m b\u1ea5t k\u00ec c\u00e1i g\u00ec n\u00f3 mu\u1ed1n. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh cho c\u00f4ng ti l\u00e0m kinh doanh trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin.\u201d<\/p>\n
Ng\u00e0y nay c\u00f4ng ngh\u1ec7 l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a kinh t\u1ebf to\u00e0n c\u1ea7u. G\u1ea7n nh\u01b0 m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u01b0\u1ee3c d\u1eabn l\u00e1i b\u1edfi c\u00f4ng ngh\u1ec7. B\u1ed1n m\u01b0\u01a1i n\u0103m tr\u01b0\u1edbc Apple c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng ti m\u00e1y t\u00ednh nh\u1ecf nh\u01b0ng ng\u00e0y nay n\u00f3 l\u00e0 c\u00f4ng ti l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, l\u1edbn h\u01a1n, t\u1ed1t h\u01a1n v\u00e0 gi\u1ea7u h\u01a1n m\u1ecdi c\u00f4ng ti d\u1ea7u ho\u1ea3 nh\u01b0 Exxon hay British Petroleum. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch Ph\u1ed1 Wall gi\u1ea3i th\u00edch: \u201cTh\u1eddi gian c\u1ee7a \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ti t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean \u0111\u00e3 qua r\u1ed3i. Ng\u00e0y nay \u0111\u00f3 l\u00e0 c\u00f4ng ngh\u1ec7 n\u01a1i c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u1ea3i ch\u00fa \u00fd. V\u00ec t\u00e0i s\u1ea3n kh\u00f4ng c\u00f2n l\u00e0 t\u00e0i nguy\u00ean t\u1ef1 nhi\u00ean m\u00e0 l\u00e0 tri th\u1ee9c. Ch\u1eb3ng bao l\u00e2u xe h\u01a1i s\u1ebd t\u1ef1 l\u00e1i, ph\u1ea7n l\u1edbn c\u00e1c robot s\u1ebd v\u1eadn h\u00e0nh vi\u1ec7c ch\u1ebf t\u1ea1o v\u00e0 n\u0103ng l\u01b0\u1ee3ng s\u1ebd t\u1edbi t\u1eeb m\u1eb7t tr\u1eddi. Chi\u1ebfn tranh v\u1ec1 \u0111\u1ea5t \u0111ai v\u00e0 t\u00e0i nguy\u00ean t\u1ef1 nhi\u00ean m\u00e0 \u0111\u00e3 x\u1ea3y ra trong ph\u1ea7n l\u1edbn th\u1ebf k\u1ec9 19 v\u00e0 20 \u0111\u00e3 thay \u0111\u1ed5i th\u00e0nh chi\u1ebfn tranh t\u00e0i nguy\u00ean n\u01a1i c\u00e1c n\u01b0\u1edbc \u0111\u00e1nh c\u1eafp c\u00f4ng nh\u00e2n c\u00f3 k\u0129 n\u0103ng t\u1eeb c\u00e1c n\u01b0\u1edbc kh\u00e1c. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ch\u01b0a th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 r\u00f5 r\u00e0ng, nh\u01b0ng n\u1ebfu h\u1ecd ch\u00fa \u00fd nhi\u1ec1u h\u01a1n, h\u1ecd s\u1ebd th\u1ea5y r\u1eb1ng chi\u1ebfn tranh m\u1edbi \u0111ang x\u1ea3y ra tr\u00ean c\u01a1 s\u1edf h\u00e0ng ng\u00e0y: Vi\u1ec7c di c\u01b0 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00e0i, ng\u01b0\u1eddi b\u1ecf n\u01b0\u1edbc h\u1ecd \u0111\u1ec3 t\u00ecm vi\u1ec7c l\u00e0m t\u1ed1t h\u01a1n \u1edf ch\u1ed7 kh\u00e1c n\u00e0o \u0111\u00f3 v\u00e0 cu\u1ed9c chi\u1ebfn cyber n\u01a1i c\u00e1c n\u01b0\u1edbc \u0111ang \u0111\u00e1nh c\u1eafp c\u00f4ng ngh\u1ec7 t\u1eeb c\u00e1c n\u01b0\u1edbc kh\u00e1c. Nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti ph\u1ea3i hi\u1ec3u r\u1eb1ng c\u00f4ng ngh\u1ec7 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t v\u00e0 nhanh ch\u00f3ng th\u00edch \u1ee9ng n\u00f3 ho\u1eb7c \u0111\u1ed1i di\u1ec7n v\u1edbi nguy c\u01a1 b\u1ecb lo\u1ea1i b\u1ecf kh\u1ecfi th\u1ecb tr\u01b0\u1eddng. M\u1ed9t quan ch\u1ee9c \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao tuy\u00ean b\u1ed1: \u201cS\u1eb5n s\u00e0ng thay \u0111\u1ed5i \u0111i v\u00ec \u0111\u00f3 l\u00e0 \u0111i\u1ec1u kh\u00f4ng tr\u00e1nh kh\u1ecfi. B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang trong kinh doanh n\u00e0o, thay \u0111\u1ed5i \u0111ang x\u1ea3y ra nhanh ch\u00f3ng. C\u00e1ch l\u00e0m kinh doanh c\u0169 kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i b\u00e2y gi\u1edd \u0111\u1ec3 s\u1ed1ng c\u00f2n hay \u0111\u1ee3i \u0111\u1ebfn l\u01b0\u1ee3t b\u1ea1n \u0111\u00f3ng kinh doanh c\u1ee7a b\u1ea1n.\u201d<\/p>\n
<\/p>\n
—English version—<\/p>\n
<\/p>\n
Technology and the global economy<\/p>\n
When teaching in Asia last month, I told students that in this global economy, technology is the driving force for everything. Regardless types of business, all companies need to use technology to increase efficiency and profits. It is no longer enough for companies to have good products or services but every company must grow quickly, else it will be eliminated. And the only way to grow fast is to increase its responsiveness to the market by building better relationship with its customers. All of these things involve having the ability to use technology to collect information about the market, the competitors and the customers.<\/p>\n
A student asked: \u201cBut I do not see it happens in my country. Things are slow here; business is the same as usual. Nobody think about the global economy or even knows what it is. Why do we need to learn something that does not apply to us?\u201d I explained: \u201cChange is happening at different pace; some countries are slow to adapt and some are faster. But it will happen, so you can learn it now or wait until things happen then learn it. You can be the leaders or the followers and that is your choice. The same thing will also happen in business. Companies that are quick to use technology will have advantage over the slow ones as they will become leader in the business, seize opportunities and capture the market. In this global economy, it is not big companies that win but small companies who are flexible and change faster will win. As technology students, do you want to work for fast growing company or established big company? If you can go back to the past with your knowledge now, do you want to work for Apple or IBM? Do you want to work for Google or Microsoft? Do you want to work for Facebook or Yahoo? As students, you can should forward and learn something and knowing that your skills will be needed by the time you graduate or you can wait until companies are looking for certain skills then learn them later. Since you know what already happened in other countries, what skills are needed there so it is just a matter of time, it will happen in your country. You can seize the opportunity or you can wait, it is your choice.\u201d<\/p>\n
A student asked: \u201cBut why do companies need to grow? Why can they just doing what they have been doing well? I explained: \u201cIn this global economy, competition is fierce. If a company does not grow fast, others will catch up and competition will be fierce. Let us look at Amazon, it starts as a small company that sell books on line then it sells music, CDs and DVDs. In the beginning most physical books stores do not pay attention to Amazon, as they do not see the competition. A bookstore owner said: \u201cPeople prefer to go to bookstores to look around and buy whatever they like. No one go online to buy books.\u201d However, within ten years, Amazon has grown into a giant bookstore and put most physical bookstores out of business. Today people around the world are buying books from Amazon and it is predicted that most physical bookstores will disappear within the next ten years. Of course, Amazon can stay with just selling books and CDs, DVDs but the owner, Jeff Bezos has bigger vision. From a small bookstore company, he has expanded it into a global \u201cSelling everything store\u201d that completely changed the way people in the world shops. Currently Amazon employs more than 165,000 workers and makes about $90 billion dollars in 2014. If he only sells books and CDs, he probably makes less than a billion dollars a year. The company is the largest online retailer in the U.S. where it sell everything from electronics, TV, computers to clothing, furniture, food, toys and jewelry. Amazon is expanding to the UK, Ireland, France, Canada, Germany, Italy, Spain, Australia, Brazil, Japan, India, and China. Wherever it goes, physical retail stores are closing, as most cannot compete with this giant store. Amazon is not just expanding the retail business; it also produces devices such as Kindle e-book readers, Fire tablets, Fire TV and Fire Phone. It does not just stop there, as Amazon is now the world’s largest provider of cloud computing services where it makes more than $5 billion dollars a year. And it is still growing into other new businesses. Do you know what distinguish Amazon from other online retails stores? The heart of Amazon\u2019s business is the big data analytic engine where it collects data from customers, knowing what they want, and offer products or services that meet customers\u2019 needs. Today Amazon is NOT a retail company anymore but it has transformed into a giant technology company where its business does well because it knows what customers want because customers is its top priority. Amazon invests in all types of technology, because it is the key strategy of everything it does. Even in the beginning, Amazon recognizes the important of technology as the key driver of its business and that is why the company is so successful. Currently Amazon is testing the delivery of products to customers by drones, which is faster than the post office. It also considers getting into the aerospace business of putting satellites in space and building spaceship in the near future. One Wall Street analyst wrote: \u201cNothing can stop this company to move forward. It has the vision, the technology, the knowledge, the skills, and the money to do whatever it wants. This is the model for company to do business in this information age.\u201d<\/p>\n
Today technology is the essence of the global economy. Almost everything is driven by technology. Forty years ago Apple was a small personal computer company but today it is the largest company in the world, bigger, better and richer than all the oil companies like Exxon or British Petroleum. A Wall Street analyst explained: \u201cThe time of investment in natural resource companies is over. Today it is technology where investors must pay attention. Because asset is no longer natural resources but knowledge. Soon cars will be self-driven, mostly robots will operate manufacturing and energy will come from the sun. The war for land and natural resources that happened during most of the 19th and 20th century has changed into the talent war where countries steal skilled workers from others. People may not see it clearly yet, but if they pay more attention, they should see that new wars are happening on a daily basis: The immigration of talented people who left their own countries for better jobs elsewhere and the cyber wars where countries are stealing technologies from others. Company owners must understand that technology is the key factor and quickly adapt it or facing the risk of being eliminated from the market. A senior executive declared: \u201cBe ready to change as it is inevitable. Regardless what business you are in, change is happening fast. The old way of doing business does not work in this global economy. You can change now in order to survive or wait your turn to close your business.\u201d<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Khi d\u1ea1y \u1edf ch\u00e2u \u00c1 th\u00e1ng tr\u01b0\u1edbc, t\u00f4i b\u1ea3o sinh vi\u00ean r\u1eb1ng trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u n\u00e0y, c\u00f4ng ngh\u1ec7 l\u00e0 l\u1ef1c d\u1eabn l\u00e1i … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4852","post","type-post","status-publish","format-standard","hentry","category-xu-huong-toan-cau"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4852"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4852\/revisions"}],"predecessor-version":[{"id":4853,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4852\/revisions\/4853"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}