\u201c\u0110\u1ed9t ph\u00e1 s\u1ed1 th\u1ee9c\u201d l\u00e0 t\u00ecnh hu\u1ed1ng khi c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i l\u00ean v\u00e0 c\u1ea1nh tranh l\u1ea1i c\u00e1ch th\u1ee9c l\u00e0m kinh doanh truy\u1ec1n th\u1ed1ng. Ch\u1eb3ng h\u1ea1n, m\u00e1y t\u00ednh c\u00e1 nh\u00e2n n\u1ed5i l\u00ean v\u00e0 ph\u00e1 hu\u1ef7 kinh doanh m\u00e1y t\u00ednh l\u1edbn; c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng (\u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng) n\u1ed5i l\u00ean v\u00e0 c\u1ea1nh tranh v\u1edbi kinh doanh m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.<\/p>\n
\u0110\u1ed9t ph\u00e1 s\u1ed1 th\u1ee9c hi\u1ec7n \u0111ang x\u1ea3y ra v\u1edbi t\u00ednh to\u00e1n m\u00e2y, d\u1eef li\u1ec7u l\u1edbn, v\u00e0 Internet v\u1ea1n v\u1eadt (IoT). M\u1ed9t ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh c\u00f4ng ti to\u00e0n c\u1ea7u n\u00f3i: \u201cN\u1ebfu ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c x\u1eed l\u00ed v\u1edbi nh\u1eefng c\u00f4ng ngh\u1ec7 \u0111ang n\u1ed5i l\u00ean n\u00e0y, c\u00f4ng ti c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 kh\u00f4ng k\u00e9o d\u00e0i \u0111\u01b0\u1ee3c n\u0103m n\u0103m n\u1eefa. \u0110\u1ec3 t\u1eadn d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a \u0111\u1ed9t ph\u00e1 s\u1ed1 th\u1ee9c, ch\u00fang t\u00f4i c\u1ea7n ng\u01b0\u1eddi qu\u1ea3n l\u00ed h\u1ec7 th\u00f4ng tin, ng\u01b0\u1eddi c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y cho ng\u01b0\u1eddi qu\u1ea3n l\u00ed doanh nghi\u1ec7p v\u00e0 gi\u00fap cho h\u1ecd x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1eadn d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a ch\u00fang tr\u01b0\u1edbc khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0m. Nh\u01b0ng ngay c\u1ea3 ng\u00e0y nay c\u0169ng v\u1eabn kh\u00f3 t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u00f3 nh\u1eefng k\u0129 n\u0103ng n\u00e0y.\u201d<\/p>\n
Tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, c\u00f3 nhu c\u1ea7u cao v\u1ec1 ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u00f4ng ngh\u1ec7, ng\u01b0\u1eddi c\u00f3 tri th\u1ee9c v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 \u0111ang n\u1ed5i l\u00ean v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch ch\u00fang cho ng\u01b0\u1eddi qu\u1ea3n l\u00ed doanh nghi\u1ec7p. V\u1ea5n \u0111\u1ec1 l\u00e0 ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi k\u0129 thu\u1eadt kh\u00f4ng c\u00f3 hi\u1ec3u bi\u1ebft t\u1ed1t v\u1ec1 doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi doanh nghi\u1ec7p kh\u00f4ng c\u00f3 tri th\u1ee9c k\u0129 thu\u1eadt \u0111\u1ee7 \u0111\u1ec3 hi\u1ec3u c\u00f4ng ngh\u1ec7. Nhi\u1ec1u ng\u01b0\u1eddi qu\u1ea3n l\u00ed k\u0129 thu\u1eadt th\u01b0\u1eddng h\u1ed9i t\u1ee5 v\u00e0o \u0111i\u1ec1u h\u1ecd bi\u1ebft nh\u01b0ng kh\u00f4ng ch\u00fa \u00fd t\u1edbi c\u00f4ng ngh\u1ec7 \u0111ang n\u1ed5i l\u00ean. M\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00ed b\u1ea3o t\u00f4i: \u201cT\u00f4i \u0111ang l\u00e0m t\u1ed1t v\u1edbi k\u0129 n\u0103ng k\u0129 thu\u1eadt c\u1ee7a t\u00f4i cho n\u00ean t\u1ea1i sao b\u1eadn t\u00e2m \u0111i h\u1ecdc c\u00e1i g\u00ec \u0111\u00f3 kh\u00e1c?\u201d \u0110\u00e2y l\u00e0 th\u00e1i \u0111\u1ed9 chung trong nh\u1eefng ng\u01b0\u1eddi k\u0129 thu\u1eadt v\u00ec h\u1ecd kh\u00f4ng c\u00f3 th\u00e1i \u0111\u1ed9 h\u1ecdc c\u1ea3 \u0111\u1eddi. Trong th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng n\u00e0y, kh\u00f4ng c\u00f3 \u0111\u00e0o t\u1ea1o v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c tri th\u1ee9c, c\u00f3 r\u1ee7i ro l\u1edbn v\u00ec c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i v\u00e0 k\u0129 n\u0103ng c\u1ee7a b\u1ea1n tr\u1edf n\u00ean l\u1ea1c h\u1eadu. C\u00f9ng \u0111i\u1ec1u n\u00e0y c\u0169ng x\u1ea3y ra \u1edf m\u1ee9c c\u00f4ng ti, n\u1ebfu c\u00f4ng ti kh\u00f4ng ch\u00fa \u00fd t\u1edbi c\u00f4ng ngh\u1ec7 \u0111ang n\u1ed5i l\u00ean, kinh doanh c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng k\u00e9o d\u00e0i l\u00e2u. Ch\u1eb3ng h\u1ea1n m\u01b0\u1eddi n\u0103m tr\u01b0\u1edbc, Blackberry, Nokia v\u00e0 Motorola l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o trong kinh doang \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng nh\u01b0ng b\u00e2y gi\u1edd, \u0111\u00f3 l\u00e0 Apple v\u00e0 Samsung v\u00ec h\u1ecd kh\u00f4ng c\u00f2n trong kinh doanh. T\u1ea1i sao? Khi c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i, h\u1ecd \u0111\u00e3 kh\u00f4ng ch\u00fa \u00fd \u0111\u1ee7 r\u1ed3i \u0111\u00e3 kh\u00f4ng thay \u0111\u1ed5i \u0111\u1ee7 nhanh.<\/p>\n
V\u00ec \u0111\u1ed9t ph\u00e1 s\u1ed1 th\u1ee9c thay \u0111\u1ed5i c\u00e1ch th\u1ee9c C\u00f4ng ngh\u1ec7 th\u00f4ng tin l\u00e0m vi\u1ec7c, nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed h\u1ec7 th\u00f4ng tin ph\u1ea3i th\u01b0\u1eddng xuy\u00ean \u0111\u1ecdc th\u00eam nhi\u1ec1u v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 cho h\u1ecd c\u00f3 th\u1ec3 b\u00e1o \u0111\u1ed9ng cho c\u00f4ng ti c\u1ee7a h\u1ecd v\u1ec1 \u0111i\u1ec1u s\u1eafp x\u1ea3y t\u1edbi. B\u1eb1ng vi\u1ec7c nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh doanh nghi\u1ec7p v\u00e0 \u0111\u00e1p \u1ee9ng nhanh v\u1edbi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi qu\u1ea3n l\u00ed h\u1ec7 th\u00f4ng tin gi\u1ecfi ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng gi\u00fap cho c\u00f4ng ti hi\u1ec3u \u0111\u1ed9t ph\u00e1 s\u1ed1 th\u1ee9c v\u00e0 c\u00e1ch n\u00f3 l\u00e0m gia t\u0103ng gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p. Tu\u1ea7n tr\u01b0\u1edbc, m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch Ph\u1ed1 Wall \u0111\u00e3 vi\u1ebft: \u201cN\u0103m n\u0103m t\u1edbi s\u1ebd x\u00e1c \u0111\u1ecbnh c\u00f4ng ti n\u00e0o s\u1ebd th\u1ecbnh v\u01b0\u1ee3ng l\u00ean, c\u00f4ng ti n\u00e0o s\u1ebd s\u1ed1ng s\u00f3t, v\u00e0 c\u00f4ng ti n\u00e0o b\u1ecb b\u1ecf l\u1ea1i sau. M\u1ecdi c\u00f4ng ti \u0111\u1ec1u ph\u1ea3i nh\u1eadn ra r\u1eb1ng c\u00f4ng ngh\u1ec7 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t \u0111\u1ec3 l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng tr\u01b0\u1edfng. H\u1ecd ph\u1ea3i hi\u1ec3u r\u1eb1ng ch\u1ee9c n\u0103ng C\u00f4ng ngh\u1ec7 th\u00f4ng tin s\u1ebd \u0111\u01b0\u1ee3c d\u1ecbch chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh h\u1ed7 tr\u1ee3 sang m\u00f4 h\u00ecnh t\u1ef1 \u0111\u1ed9ng ho\u00e1 v\u00e0 chu\u1ea9n ho\u00e1 \u0111\u1ea7y \u0111\u1ee7. \u0110\u1ec3 s\u1ed1ng c\u00f2n trong th\u1eddi \u0111\u1ea1i ti\u1ebfn ho\u00e1 nhanh ch\u00f3ng n\u00e0y, c\u00e1c c\u00f4ng ti c\u1ea7n thu\u00ea ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u00edch h\u1ee3p c\u00e1c qui tr\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng c\u1ee7a h\u1ecd v\u1edbi nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y.\u201d<\/p>\n
V\u00e0i n\u0103m tr\u01b0\u1edbc, \u0111\u00e3 c\u00f3 nhi\u1ec1u c\u00f4ng ti tr\u1ef1c tuy\u1ebfn nh\u01b0ng ng\u00e0y nay Amazon chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u00eau di\u1ec7t ph\u1ea7n l\u1edbn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Amazon \u0111ang d\u00f9ng h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn c\u1ee7a t\u1eebng ng\u01b0\u1eddi d\u00f9ng r\u1ed3i c\u00e1 nh\u00e2n ho\u00e1 vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 \u0111e do\u1ea1 l\u1edbn cho c\u00e1c c\u00f4ng ti tr\u1ef1c tuy\u1ebfn kh\u00e1c m\u00e0 kh\u00f4ng cung c\u1ea5p ki\u1ec3u d\u1ecbch v\u1ee5 n\u00e0y. B\u1eb1ng vi\u1ec7c th\u00fac b\u1ea9y n\u0103ng l\u1ef1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn \u0111ang n\u1ed5i l\u00ean c\u1ee7a m\u00ecnh, Amazon c\u00f3 th\u1ec3 b\u00e1n ph\u1ea7n l\u1edbn c\u00e1c th\u1ee9 cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea9y c\u00e1c c\u00f4ng ti kh\u00e1c ra kh\u1ecfi kinh doanh. Khi c\u00f4ng ti n\u00e0y b\u00e0nh tr\u01b0\u1edbng ra to\u00e0n c\u1ea7u, n\u00f3 t\u1ea1o ra \u0111e do\u1ea1 l\u1edbn cho c\u00e1c c\u00f4ng ti truy\u1ec1n th\u1ed1ng m\u00e0 kh\u00f4ng d\u00f9ng c\u00f4ng ngh\u1ec7 n\u00e0y. Theo m\u1ed9t b\u00e1o c\u00e1o c\u00f4ng nghi\u1ec7p to\u00e0n c\u1ea7u, nhi\u1ec1u c\u00f4ng ti h\u00e0ng \u0111\u1ea7u s\u1ebd th\u1ea5t b\u1ea1i trong n\u0103m n\u0103m t\u1edbi v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c c\u00f4ng ti c\u00f3 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00ec \u0111\u1ed9t ph\u00e1 s\u1ed1 th\u1ee9c c\u00f3 th\u1ec3 ti\u00eau di\u1ec7t qu\u00e3ng m\u1ed9t n\u1eeda c\u00f4ng ti hi\u1ec7n c\u00f3 trong m\u01b0\u1eddi n\u0103m t\u1edbi.\u201d<\/p>\n
Th\u00e1ch th\u1ee9c ch\u00ednh cho c\u00e1c c\u00f4ng ti truy\u1ec1n th\u1ed1ng l\u00e0 l\u00e0m sao th\u00edch \u1ee9ng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 thay \u0111\u1ed5i. Trong nhi\u1ec1u n\u0103m, nh\u1eefng c\u00f4ng ti n\u00e0y \u0111\u00e3 c\u00f3 c\u1ea5u tr\u00fac qu\u1ea3n l\u00ed n\u00e0o \u0111\u00f3 t\u1ea1i ch\u1ed7 \u0111\u1ec3 v\u1eadn h\u00e0nh doanh nghi\u1ec7p c\u1ee7a h\u1ecd; ph\u1ea7n l\u1edbn trong s\u1ed1 h\u1ecd \u0111\u1ec1u l\u00e0 c\u1ea5u tr\u00fac ph\u00e2n c\u1ea5p v\u1edbi nhi\u1ec1u m\u1ee9c qu\u1ea3n l\u00ed. \u0110\u1ec3 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay; nh\u1eefng c\u00f4ng ti n\u00e0y ph\u1ea3i thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd, gi\u1ea3m m\u1ee9c qu\u1ea3n l\u00ed, v\u00e0 th\u00edch nghi c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00e1c qui tr\u00ecnh c\u1ee7a h\u1ecd \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3.\u00a0 \u0110\u1ea1i tu l\u1ea1i c\u1ea5u tr\u00fac c\u1ee7a n\u00f3 trong th\u1eddi gian ng\u1eafn l\u00e0 \u0111i\u1ec1u g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c, \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti s\u1ee5p \u0111\u1ed5.<\/p>\n
\u0110\u1ec3 th\u00edch \u1ee9ng v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 thay \u0111\u1ed5i, c\u00e1c c\u00f4ng ti c\u1ea7n nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o m\u1ea1nh c\u00f3 vi\u1ec5n ki\u1ebfn v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi qu\u1ea3n l\u00ed h\u1ec7 th\u00f4ng tin m\u00e0 c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00e1c qui tr\u00ecnh, t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 hi\u1ec7n c\u00f3 v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi trong to\u00e0n c\u00f4ng ti.\u00a0 B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c c\u00f4ng ti c\u1ea7n nh\u00ecnh doanh nghi\u1ec7p c\u1ee7a h\u1ecd theo c\u00e1ch nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft h\u1ecd mu\u1ed1n g\u00ec. Qua vi\u1ec7c d\u00f9ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u00e2n t\u00edch x\u00e3 h\u1ed9i, c\u00e1c c\u00f4ng ti c\u00f3 th\u1ec3 thu th\u1eadp ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. H\u01a1n n\u1eefa, b\u1eb1ng vi\u1ec7c gi\u1ea3m nhi\u1ec1u m\u1ee9c qu\u1ea3n l\u00ed, c\u00f4ng ti c\u00f3 th\u1ec3 l\u00e0m cho m\u1ecdi s\u1ef1 nhanh h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. B\u1eb1ng vi\u1ec7c d\u00f9ng c\u00f4ng ngh\u1ec7 t\u00ednh to\u00e1n m\u00e2y, c\u00e1c c\u00f4ng ti tr\u00e1nh \u0111\u1ea7u t\u01b0 v\u00e0o trang thi\u1ebft b\u1ecb v\u00e0 d\u00f9ng v\u1ed1n \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n trong th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n
Trong th\u1ebf gi\u1edbi thay \u0111\u1ed5i nhanh ch\u00f3ng n\u00e0y, nhu c\u1ea7u thay \u0111\u1ed5i l\u00e0 hi\u1ec3n nhi\u00ean. C\u00e1c c\u00f4ng ti truy\u1ec1n th\u1ed1ng ph\u1ea3i l\u1ea5y c\u00e1c b\u01b0\u1edbc h\u01b0\u1edbng t\u1edbi t\u1ef1 \u0111\u1ed9ng ho\u00e1 \u0111\u1ea7y \u0111\u1ee7 doanh nghi\u1ec7p c\u1ee7a h\u1ecd \u0111\u1ec3 v\u1eabn c\u00f2n t\u00ednh c\u1ea1nh tranh. \u0110\u1ec3 t\u0103ng tr\u01b0\u1edfng, c\u00e1c c\u00f4ng ti c\u1ea7n t\u1ed1i \u01b0u qui tr\u00ecnh n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111i nhanh v\u00e0o th\u1eddi \u0111\u1ea1i th\u00f4ng tin. Theo b\u00e1o c\u00e1o c\u00f4ng nghi\u1ec7p, 65% nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti quan ng\u1ea1i r\u1eb1ng \u0111\u1ed9t ph\u00e1 s\u1ed1 th\u1ee9c \u0111ang t\u1edbi nhanh h\u01a1n h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ed1i ph\u00f3 \u0111\u01b0\u1ee3c v\u00e0 82% kh\u00f4ng ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 \u0111\u1ee7 t\u00e0i n\u0103ng k\u0129 thu\u1eadt \u0111\u1ec3 l\u00e0m cho thay \u0111\u1ed5i x\u1ea3y ra. B\u00e1o c\u00e1o n\u00e0y k\u1ebft lu\u1eadn r\u1eb1ng \u0111\u1ed9t ph\u00e1 s\u1ed1 th\u1ee9c ng\u00e0y nay \u0111ang l\u00e0m thay \u0111\u1ed5i m\u1ecdi c\u00f4ng ti th\u00e0nh c\u00f4ng ti c\u00f4ng ngh\u1ec7, v\u00e0 m\u1ecdi nh\u00e2n vi\u00ean th\u00e0nh c\u00f4ng nh\u00e2n CNTT. M\u1ed9t quan ch\u1ee9c \u0111i\u1ec1u h\u00e0nh n\u00f3i: \u201cKh\u00f4ng c\u00f3 c\u00f4ng ngh\u1ec7 th\u00f4ng tin b\u1ea1n kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u n\u00e0y. Kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1 b\u1ea1n l\u00e0m g\u00ec v\u00e0 kinh doanh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, b\u1ea1n ph\u1ea3i d\u00f9ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u n\u0103ng \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh. Kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u1ea5p c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, \u00edt nh\u1ea5t b\u1ea1n ph\u1ea3i bi\u1ebft m\u1ed9t s\u1ed1 k\u0129 n\u0103ng c\u00f4ng ngh\u1ec7 c\u01a1 b\u1ea3n; n\u1ebfu kh\u00f4ng b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng gi\u1eef \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m c\u1ee7a b\u1ea1n. Ch\u00fang ta \u0111ang trong Th\u1eddi \u0111\u1ea1i th\u00f4ng tin, v\u00e0 m\u1ecdi th\u1ee9 \u0111\u1ec1u b\u1ecb c\u00f4ng ngh\u1ec7 ch\u1ec9 \u0111\u1ea1o.\u201d<\/p>\n
\u0110\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh, m\u1ecdi c\u00f4ng ti \u0111\u1ec1u ph\u1ea3i ki\u1ec3m \u0111i\u1ec3m l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a h\u1ecd v\u00e0 b\u1ed5 sung c\u00f4ng ngh\u1ec7 v\u00e0o nh\u01b0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn. Nhu c\u1ea7u d\u00f9ng c\u00f4ng ngh\u1ec7 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi c\u00f4ng ti s\u1ebd c\u1ea7n nhi\u1ec1u ng\u01b0\u1eddi qu\u1ea3n l\u00ed h\u1ec7 th\u00f4ng tin thay v\u00ec ch\u1ec9 ng\u01b0\u1eddi qu\u1ea3n l\u00ed doanh nghi\u1ec7p. Ng\u00e0y nay b\u1eb1ng c\u1ea5p nh\u01b0 th\u1ea1c s\u0129 trong C\u00f4ng ngh\u1ec7 th\u00f4ng tin hay ng\u01b0\u1eddi qu\u1ea3n l\u00ed h\u1ec7 th\u00f4ng tin \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00e1ng mong mu\u1ed1n cao c\u0169ng nh\u01b0 b\u1eb1ng th\u1ea1c s\u0129 trong Qu\u1ea3n tr\u1ecb kinh doanh (MBA) m\u01b0\u1eddi n\u0103m tr\u01b0\u1edbc, tr\u01b0\u1edbc cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh. Hi\u1ec7n th\u1eddi ph\u1ea7n l\u1edbn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh MBA \u0111\u1ec1u th\u00eam c\u00e1c m\u00f4n c\u00f4ng ngh\u1ec7 v\u00e0o trong \u0111\u00e0o t\u1ea1o c\u1ee7a h\u1ecd v\u00ec trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u n\u00e0y, n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft c\u00f4ng ngh\u1ec7 b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m. M\u1ed9t gi\u00e1o s\u01b0 kinh doanh gi\u1ea3i th\u00edch: \u201cM\u1ed9t tr\u0103m n\u0103m tr\u01b0\u1edbc, n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch \u0111\u1ecdc v\u00e0 vi\u1ebft, b\u1ea1n kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m. C\u00f9ng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 \u0111\u00fang v\u1edbi ng\u00e0y nay; n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft k\u0129 n\u0103ng m\u00e1y t\u00ednh b\u1ea1n s\u1ebd b\u1ecb th\u1ea5t nghi\u1ec7p trong th\u1eddi gian d\u00e0i.\u201d<\/p>\n
M\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00ed doanh nghi\u1ec7p than: \u201cM\u1ecdi s\u1ef1 thay \u0111\u1ed5i nhanh t\u1edbi m\u1ee9c \u00edt ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ed1i ph\u00f3 \u0111\u01b0\u1ee3c. M\u1ecdi th\u1ee9 \u0111\u1ec1u l\u00e0 v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi, kinh nghi\u1ec7m m\u1edbi, c\u00e1ch m\u1edbi \u0111\u1ec3 \u0111\u1ea1t t\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 gi\u1eef vi\u1ec7c l\u00e0m, b\u1ea1n ph\u1ea3i h\u1ecdc nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ecdi l\u00fac v\u00e0 thay \u0111\u1ed5i nhanh ch\u00f3ng. B\u1ea1n kh\u00f4ng th\u1ec3 b\u1eb1ng l\u00f2ng v\u1edbi \u0111i\u1ec1u b\u1ea1n c\u00f3 v\u00ec c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n c\u00f3 vi\u1ec7c l\u00e0m c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0 c\u1ea5u tr\u00fac ph\u00e2n c\u1ea5p th\u00eam n\u1eefa v\u00ec m\u1ecdi th\u1ee9 \u0111ang b\u1ecb l\u00e0m ph\u1eb3ng ra nhanh ch\u00f3ng. B\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 vi\u1ec7c l\u00e0m n\u1ebfu c\u00f3 \u0111\u1ed9t ph\u00e1 s\u1ed1 th\u1ee9c. S\u1ef1 ki\u1ec7n n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c vi\u1ebft r\u00f5 r\u00e0ng \u1edf th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n Ph\u1ed1 Wall: Trong s\u1ed1 50 c\u00f4ng ti h\u00e0ng \u0111\u1ea7u n\u0103m 2000, ch\u1ec9 31 c\u00f4ng ti c\u00f2n tr\u00ean th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay.\u201d<\/p>\n
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—English version—<\/p>\n
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Digital disruption<\/p>\n
\u201cDigital disruption\u201d is the situation when new technology emerges and competes against traditional ways of doing business. For example, personal computer emerged and destroyed mainframe computer business; mobile technology (Smartphone and Tablets) emerged and competes against personal computer business.<\/p>\n
Digital disruption is happening now with cloud computing, big data, and Internet of things (IoT). A global company executive said: \u201cIf we do not have strategy to deal with these emerging technologies, our company may not last another five years. To take advantage of digital disruptions, we need information system managers who can explain these technologies to business managers and help them build strategy to take advantage of them before our competitors do. But even today it is difficult to find managers with these skills.\u201d<\/p>\n
All over the world, there is high demand for technology managers who have knowledge of emerging technologies and can explain them to business managers. The problem is most technical people do not have good understanding of business and business people do not have enough technical knowledge to understand technology. Many technical managers often focus on what they know but do not pay attention to emerging technology. A manager told me: \u201cI am doing well with my technical skills so why bother to learn something else?\u201d This is a common attitude among technical people as they do not have a lifelong learning attitude. In this fast changing world, without continuous training and updating the knowledge, there is a big risk as technology changes and your skills become obsolete. The same also happens at company level, if a company does not pay attention to emerging technology, their business may not last long. For example ten years ago, Blackberry, Nokia and Motorola are leaders in mobile phone business but now, it is Apple and Samsung as they are no longer in business. Why? As technology changes, they did not pay enough attention then not changed fast enough.<\/p>\n
Because digital disruption changes the way Information Technology works, information system managers must constantly read more about new technologies so they can alert their company about what is coming. By quickly adjusting the strategy and adapt new technology, they can change the way their company does business and response to customers quickly. A good information system manager must be able to help the company understand digital disruption and how it adds value to the business. Last week, a Wall Street analyst wrote: \u201cThe next five years will determine which company will thrive, which will survive, and which will be left behind. Every company must realize that technology is the key strategy to increase profits and growth. They must understand that the Information Technology function will be shifted from a supporting model to fully automation and standardization model. To survive in this rapidly evolving time, companies need to hire more technology managers to integrate their traditional business processes with these new technologies in order to survive.\u201d<\/p>\n
Few years ago, there were many online companies but today Amazon dominates the market and destroyed most competitors. Amazon is using big data analytic system collect and analyze each user\u2019s online activities then personalize their product offerings to them. This is a massive threat to other online companies who are not offering this type of services. By leveraging its emerging big data analytical capabilities, Amazon can sell more things to customers and put others out of business. As the company is expanding globally, it creates significant threat to traditional companies that do not use this technology. According to a global industry report, many top companies will fail in the next five years as they cannot compete with companies who have technology advantage because digital disruption could destroy about half of existing company in the next ten years.\u201d<\/p>\n
The main challenges for traditional companies are how to adopt new technologies and change. For years, these companies already have certain management structure in place to run their business; most of them are a hierarchy with many levels of management. In order to compete in today\u2019s market; these companies must change their strategy, reduce their levels of management, and adopt technology to automate their process to increase efficiency.\u00a0 To overhaul its structure in a short time is almost impossible, that is why most companies collapsed.<\/p>\n
In order to adopt technologies and change, companies need strong leaders with vision and many information system managers who can automate processes, integrating existing and new technologies across company.\u00a0 In addition, companies need to view their business from the customers\u2019 view to know what they want. Through the use of big data and social analytics, companies can collect customers\u2019 activities and provide products and services that meet their needs. Furthermore, by reducing several levels of management, companies can make things move faster and more efficiency. By using cloud computing technology, companies can avoid investments in equipments and using capital to grow faster into the global market.<\/p>\n
In this fast changing world, the need for change is obvious. Traditional companies must take steps towards a full automation of their business to remain competitive. In order to grow, companies need to optimize their internal process in order to response to market needs to move quickly to the information age. According to the industry report, 65% of company owners are concerned that the digital disruption is coming faster than they can cope and 82% do not think that they have enough technical talents to make changes happen. The report concluded that today digital disruption is changing every company into a technology company, and every employee to become IT workers. An executive said: \u201cWithout information technology you cannot compete in this global economy. No matter what you do and what your business is, you must use information technology to increase efficiency and performance to stay competitive. No matter what your degree is in, you must at least know some basic technology skills; else you will not be able to keep your job. We are in the Information Age, and everything is dictated by technology.\u201d<\/p>\n
To stay competitive, every company must review their business strategy and adding technology in as the key factor to increase profits. The need to use technology also means every company will need more information system manager instead of business manager. Today a degree such as Master in Information technology or Information System Manager is considered highly desirable just like the Master in Business Administration (MBA) ten years ago, before the financial crisis. Currently most MBA programs are adding technology courses in their training because in this global economy, if you do not know technology you will not be able to get job. A business professor explains: \u201cA hundred years ago, if you did not know how to read and write, you could not get a job. The same is true today; if you do not know computer skills you will be unemployed for a long time.\u201d<\/p>\n
A business manager laments: \u201cThing changes so fast that few people can cope. Everything is about new products, new experiences, and new way to reach customers. To keep the job, you must have to learn new things all the time and change quickly. You cannot be content with what you have because there are many people who want your job. You cannot depend on the hierarchy structure anymore as everything is being flattened down quickly. You will have no job if there is digital disruption. The fact is already being written clearly in Wall Street stock market: Out of 50 top companies in 2000, only 31 remain on the market today.\u201d<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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