Khi ch\u00fang ta \u0111i v\u00e0o Th\u1eddi \u0111\u1ea1i Th\u00f4ng tin, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y thay \u0111\u1ed5i \u0111ang x\u1ea3y ra \u1edf m\u1ecdi n\u01a1i. Nh\u01b0ng \u00edt ng\u01b0\u1eddi bi\u1ebft c\u00f4ng ngh\u1ec7 th\u00f4ng tin t\u00e1c \u0111\u1ed9ng nhi\u1ec1u th\u1ebf n\u00e0o l\u00ean doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o danh s\u00e1ch 500 c\u00f4ng ti l\u1edbn nh\u1ea5t \u1edf M\u0129 (The Fortune 500) cho n\u0103m 2000 v\u00e0 so s\u00e1nh v\u1edbi danh s\u00e1ch cho n\u0103m 2014, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng ch\u1ec9 m\u1ed9t n\u1eeda s\u1ed1 ch\u00fang v\u1eabn c\u00f2n trong danh s\u00e1ch. C\u00e1i g\u00ec \u0111\u00e3 x\u1ea3y ra cho n\u1eeda kia? Ph\u1ea7n l\u1edbn \u0111\u00e3 r\u1edbt kh\u1ecfi v\u1ecb tr\u00ed c\u1ee7a h\u1ecd do sai l\u1ea7m qu\u1ea3n l\u00ed d\u1eabn t\u1edbi th\u1ea5t b\u1ea1i c\u1ee7a h\u1ecd. V\u1ec1 to\u00e0n th\u1ec3 nguy\u00ean nh\u00e2n chung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c qui cho l\u00e0 thi\u1ebfu tri th\u1ee9c c\u00f4ng ngh\u1ec7 c\u1ee7a c\u1ea5p qu\u1ea3n l\u00ed cao c\u1ee7a h\u1ecd. N\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd th\u1ea5t b\u1ea1i v\u00ec h\u1ecd \u0111\u00e1nh gi\u00e1 th\u1ea5p vi\u1ec7c n\u1ed5i l\u00ean c\u1ee7a Internet v\u00e0 t\u1ed1c \u0111\u1ed9 c\u1ee7a thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7. V\u00e0 \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u1edf M\u0129. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch doanh nghi\u1ec7p gi\u1ea3i th\u00edch: \u201cCho d\u00f9 ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 th\u00f4ng tin v\u1ec1 c\u00e1c n\u01b0\u1edbc kh\u00e1c nh\u01b0ng n\u1ebfu m\u1ed9t n\u1eeda c\u00e1c c\u00f4ng ti l\u1edbn nh\u1ea5t v\u00e0 m\u1ea1nh nh\u1ea5t \u1edf M\u0129 b\u1ecb th\u1ea5t b\u1ea1i, r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 c\u00f9ng \u0111i\u1ec1u \u0111\u00f3 c\u0169ng \u0111ang x\u1ea3y ra \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c n\u1eefa.\u201d<\/p>\n
C\u00f3 nhu c\u1ea7u kh\u1ea9n thi\u1ebft \u0111\u1ec3 hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin l\u00ean s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng kinh doanh c\u1ee7a c\u00e1c c\u00f4ng ti. M\u1ed1i quan t\u00e2m l\u00e0 l\u00e0m sao c\u1ea5p qu\u1ea3n l\u00ed c\u00f4ng ti c\u00f3 th\u1ec3 thay \u0111\u1ed5i nhanh ch\u00f3ng tr\u01b0\u1edbc khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh thay \u0111\u1ed5i. Nh\u01b0ng l\u00e0m sao c\u1ea5p qu\u1ea3n l\u00ed c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c khi t\u00e2m tr\u00ed h\u1ecd v\u1eabn \u1edf trong qu\u00e1 kh\u1ee9? L\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c khi h\u1ecd kh\u00f4ng th\u1ea5y s\u1ef1 kh\u1ea9n thi\u1ebft? L\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c khi h\u1ecd v\u1eabn tin r\u1eb1n kh\u00f4ng c\u00e1i g\u00ec s\u1ebd x\u1ea3y ra cho h\u1ecd? \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u00ecn v\u00e0o c\u00e1c c\u00f4ng ti th\u00e0nh c\u00f4ng. Trong m\u1ed9t kh\u1ea3o c\u1ee9u c\u00e1c c\u00f4ng ti l\u1edbn nh\u1ea5t v\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, t\u00e1c gi\u1ea3 th\u1ea5y r\u1eb1ng m\u1ecdi quan ch\u1ee9c \u0111i\u1ec1u h\u00e0nh \u0111\u1ec1u tin c\u00f4ng ngh\u1ec7 th\u00f4ng tin l\u00e0 c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 k\u1ebft n\u1ed1i doanh nghi\u1ec7p c\u1ee7a h\u1ecd v\u1edbi kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u \u0111\u1ea7u t\u01b0 v\u00e0o Internet, c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng v\u00e0 thu\u00ea nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed tr\u1ebb h\u01a1n, n\u0103ng n\u1ed5 h\u01a1n \u0111\u1ec3 thay th\u1ebf cho ng\u01b0\u1eddi gi\u00e0, nh\u01b0 m\u1ed9t nh\u00e2n t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c nh\u1ea5t trong th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd. Trong t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ti th\u00e0nh c\u00f4ng, 98% c\u00f3 ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao l\u00e3nh \u0111\u1ea1o chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 th\u00f4ng tin cho n\u00ean kh\u00f4ng bao gi\u1edd c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1edbi vi\u1ec7c l\u00e3nh \u0111\u1ea1o. T\u00e1c gi\u1ea3 c\u0169ng th\u1ea5y r\u1eb1ng ph\u1ea7n l\u1edbn nh\u1eefng c\u00f4ng ti n\u00e0y c\u0169ng thay \u0111\u1ed5i t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd th\u00e0nh c\u1ea5u tr\u00fac “Ph\u1eb3ng”, vi\u1ec7c h\u1ed9i t\u1ee5 nhi\u1ec1u h\u01a1n v\u00e0o th\u1ef1c t\u1ea1i kinh t\u1ebf m\u1edbi bao qu\u00e1t c\u00f4ng ngh\u1ec7 l\u00e0 c\u00e1ch th\u1ee9c duy nh\u1ea5t \u0111\u1ec3 bi\u1ebfn \u0111\u1ed5i doanh nghi\u1ec7p.<\/p>\n
H\u1ec7 qu\u1ea3 c\u1ee7a nh\u1eefng thay \u0111\u1ed5i n\u00e0y l\u00e0 s\u00e2u s\u1eafc th\u1ebf v\u00ec nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o n\u00e0y hi\u1ec3u r\u1eb1ng qui t\u1eafc kinh doanh \u0111\u00e3 thay \u0111\u1ed5i v\u00e0 \u0111\u1ec3 s\u1ed1ng c\u00f2n h\u1ecd ph\u1ea3i ch\u1ea5p nh\u1eadn n\u0103m l\u1ef1c s\u1ed1 th\u1ee9c: m\u00e2y, di \u0111\u1ed9ng, big data, ph\u01b0\u01a1ng ti\u1ec7n x\u00e3 h\u1ed9i v\u00e0 robotics. Ch\u1eb3ng h\u1ea1n, b\u1eb1ng vi\u1ec7c thi\u1ebft l\u1eadp ph\u01b0\u01a1ng ti\u1ec7n x\u00e3 h\u1ed9i d\u00f9ng big data, h\u1ecd c\u00f3 th\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn c\u1ee7a h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u c\u00f3 th\u1ec3 gi\u00fap cho h\u1ecd ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd. B\u1eb1ng vi\u1ec7c d\u00f9ng c\u00e1c qui tr\u00ecnh doanh nghi\u1ec7p \u0111\u01b0\u1ee3c d\u1eabn l\u00e1i b\u1edfi d\u1eef li\u1ec7u, c\u00e1c c\u00f4ng ti n\u00e0y c\u0169ng c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf m\u00f4 h\u00ecnh qu\u1ea3n l\u00ed truy\u1ec1n th\u1ed1ng c\u1ee7a th\u1ebf k\u1ec9 19 v\u00ec c\u00f4ng vi\u1ec7c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u00e0 kh\u00f4ng c\u00f3 vi\u1ec7c can thi\u1ec7p c\u1ee7a h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00ed ph\u00e2n c\u1ea5p. V\u1edbi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch trong m\u1ecdi qui tr\u00ecnh \u0111\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 can thi\u1ec7p c\u1ee7a c\u1ea5p qu\u1ea3n l\u00ed. Ng\u00e0y nay c\u00f4ng nh\u00e2n \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh c\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ec1u hi\u1ec3u qui tr\u00ecnh \u0111\u01b0\u1ee3c d\u1eabn l\u00e1i b\u1edfi d\u1eef li\u1ec7u n\u00e0y v\u00e0 l\u00e0m quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thay v\u00ec ch\u1edd \u0111\u1ee3i quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u1ea5p qu\u1ea3n l\u00ed. C\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi n\u00e0y \u0111\u00e3 l\u00e0m t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 l\u00ean t\u1eeb n\u0103m t\u1edbi m\u01b0\u1eddi l\u1ea7n v\u00e0 gi\u1ea3m chi ph\u00ed, v\u00e0 l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn cho c\u00f4ng ti.<\/p>\n
C\u00f4ng ngh\u1ec7 c\u0169ng m\u1edf ra c\u00e1c c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c c\u00f4ng ti th\u00e0nh c\u00f4ng b\u00e0nh tr\u01b0\u1edbng v\u00e0o trong c\u00e1c kinh doanh kh\u00e1c. Ch\u1eb3ng h\u1ea1n, c\u00e1c c\u00f4ng ti m\u00e1y t\u00ednh nh\u01b0 Apple v\u00e0 Microsoft b\u00e0nh tr\u01b0\u1edbng v\u00e0o kinh doanh \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 ph\u00e2n ph\u1ed1i \u00e2m nh\u1ea1c. C\u00e1c c\u00f4ng ti Internet nh\u01b0 Google, Amazon c\u0169ng b\u00e0nh tr\u01b0\u1edbng v\u00e0o kinh doanh vi\u1ec5n th\u00f4ng v\u00e0 cho thu\u00ea phim. Doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn nh\u01b0 Amazon v\u00e0 Netflix c\u0169ng nhanh ch\u00f3ng tr\u1edf th\u00e0nh c\u00f4ng ti s\u1ea3n xu\u1ea5t ch\u01b0\u01a1ng tr\u00ecnh ti vi v\u00e0 phim \u1ea3nh. Xu h\u01b0\u1edbng m\u1edbi n\u00e0y ph\u00e1 hu\u1ef7 ho\u00e0n to\u00e0n to\u00e0n b\u1ed9 ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ed5. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch vi\u1ebft: \u201cVi\u1ec7c b\u00e0nh tr\u01b0\u1edbng l\u00e0 logic v\u00ec nh\u1eefng c\u00f4ng ti c\u00f4ng ngh\u1ec7 n\u00e0y bi\u1ebft r\u00f5 c\u00f4ng ngh\u1ec7 v\u00e0 h\u1ecd c\u00f3 tri th\u1ee9c v\u00e0 v\u1ed1n \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 trong khi c\u00e1c c\u00f4ng ti “ki\u1ec3u c\u1ed5” ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 s\u1ed1ng c\u00f2n. V\u00e0i n\u0103m tr\u01b0\u1edbc, Amazon b\u00e1n s\u00e1ch v\u00e0 \u0111\u0129a CD, l\u1ee3i nhu\u1eadn c\u1ee7a n\u00f3 th\u1ea5p nh\u01b0ng khi n\u00f3 b\u00e0nh tr\u01b0\u1edbng v\u00e0o d\u1ecbch v\u1ee5 t\u00ednh to\u00e1n m\u00e2y, r\u1ed3i s\u1ea3n xu\u1ea5t phim, l\u1ee3i nhu\u1eadn c\u1ee7a n\u00f3 l\u00ean cao v\u00fat. L\u00ed do l\u00e0 c\u00e1c c\u00f4ng ti l\u00e0m ch\u01b0\u01a1ng tr\u00ecnh ti vi v\u00e0 phim \u1ea3nh \u0111\u00e3 kh\u00f4ng bi\u1ebft m\u1ea5y v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea5p qu\u1ea3n l\u00ed c\u1ee7a h\u1ecd kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c cho n\u00ean \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 m\u1edf ra c\u00e1nh c\u1eeda c\u01a1 h\u1ed9i cho nh\u1eefng c\u00f4ng ti kh\u00e1c b\u01b0\u1edbc v\u00e0o thu l\u1ea5y l\u1ee3i nhu\u1eadn. Trong nhi\u1ec1u n\u0103m, ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00e2m nh\u1ea1c ch\u1ecbu l\u1ed7 l\u1edbn do n\u1ea1n sao ch\u00e9p l\u1eadu m\u00e3i t\u1edbi khi Apple b\u01b0\u1edbc v\u00e0o v\u00e0 ti\u1ebfp qu\u1ea3n ho\u00e0n to\u00e0n to\u00e0n b\u1ed9 ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y. Ng\u00e0y nay 85% m\u1ecdi ng\u01b0\u1eddi mua nh\u1ea1c t\u1eeb c\u1eeda h\u00e0ng Apple v\u00e0 Apple l\u00e0m ra nhi\u1ec1u ti\u1ec1n t\u1eeb \u0111i\u1ec1u \u0111\u00f3. Tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, c\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p m\u1edbi n\u1eafm gi\u1eef ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0o \u0111\u00f3 v\u00ec h\u1ecd d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u00e1p \u0111\u1eb7t thay \u0111\u1ed5i s\u1ed1 \u0111\u00f4ng, bi\u1ebfn \u0111\u1ed5i to\u00e0n th\u1ec3 th\u1ecb tr\u01b0\u1eddng, v\u00e0 th\u1ecbnh v\u01b0\u1ee3ng l\u00ean khi c\u00e1c c\u00f4ng ti c\u0169 th\u1ea5t b\u1ea1i v\u00e0 bi\u1ebfn m\u1ea5t.<\/p>\n
Hi\u1ec7n th\u1eddi ch\u00fang ta \u0111ang \u1edf ch\u1ed7 b\u1eaft \u0111\u1ea7u c\u1ee7a th\u1eddi \u0111\u1ea1i th\u00f4ng tin v\u00ec s\u1ebd c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i n\u1eefa. Ch\u1eb3ng m\u1ea5y ch\u1ed1c ch\u00fang ta s\u1ebd th\u1ea5y m\u1ed9t s\u1ed1 c\u00f4ng ti c\u00f4ng ngh\u1ec7 ti\u1ebfp qu\u1ea3n c\u00f4ng ti xe h\u01a1i nh\u01b0 Google \u0111ang l\u00e0m vi\u1ec7c tr\u00ean c\u00f4ng ngh\u1ec7 xe t\u1ef1 l\u00e1i. Ch\u00fang ta c\u0169ng th\u1ea5y Amazon v\u00e0 Facebook \u0111i v\u00e0o trong kinh doanh m\u00e1y bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i (Drones). Cisco \u0111ang chuy\u1ec3n nhanh v\u00e0o Internet c\u1ee7a v\u1ea1n v\u1eadt v\u1edbi nh\u00e0 b\u1ebfp th\u00f4ng minh, m\u00e1y gi\u1eb7t th\u00f4ng minh v\u00e0 t\u1ee7 l\u1ea1nh th\u00f4ng minh v.v. C\u00f3 h\u00e0ng tr\u0103m c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u1ed1 n\u1eafm b\u1eaft kinh doanh m\u1edbi; th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 h\u1ecd r\u1ea5t n\u0103ng n\u1ed5. T\u1ea5t nhi\u00ean thay \u0111\u1ed5i c\u00f3 th\u1ec3 r\u1ea5t kh\u00f4ng tho\u1ea3i m\u00e1i cho nhi\u1ec1u ng\u01b0\u1eddi nh\u01b0ng n\u00f3 l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c. Cu\u1ed9c c\u00e1ch m\u1ea1ng Internet \u0111\u00e3 l\u00e0m l\u1ea9y c\u00f2 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u00e0ng tr\u0103m c\u00f4ng ti kh\u1edfi nghi\u1ec7p m\u1edbi; m\u1ed9t s\u1ed1 trong h\u1ecd nh\u01b0 Google, Facebook l\u00e0 c\u00e1c c\u00f4ng ti nhi\u1ec1u t\u1ec9 \u0111\u00f4 la. Ng\u01b0\u1eddi ta d\u1ef1 b\u00e1o r\u1eb1ng v\u1edbi nhi\u1ec1u c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n cho c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111\u1ec3 tr\u1edf th\u00e0nh r\u1ea5t l\u1edbn b\u1eb1ng vi\u1ec7c thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng, t\u1ea1o ra nhi\u1ec1u gi\u1ea7u c\u00f3 h\u01a1n cho c\u00e1c doanh nh\u00e2n, v\u00e0 \u0111em t\u1edbi th\u1ecbnh v\u01b0\u1ee3ng cho n\u1ec1n kinh t\u1ebf.<\/p>\n
<\/p>\n
—English version—<\/p>\n
<\/p>\n
Technologies: new opportunities<\/p>\n
As we are entering the Information Age, we can see changes are happening everywhere. But few people know how much impact information technology does to the businesses. If you look at the list of 500 largest companies in the U.S (The Fortune 500) for the year 2000 and compare with the list for the year 2014, you will find that only half of them are still on the list. What happen to the other half? Most have dropped from their positions due to management mistakes that led to their failure. Overall the common cause can be attributed to the lack of technology knowledge of their senior management. In other word, they failed because they underestimate the emergence of the Internet and the speed of technology change. And this is not just in the U.S. A business analyst explained: \u201cEven we do not have information about other countries but if half of the largest and most powerful companies in the U.S failed, it is likely that the same thing is also happening in other countries too.\u201d<\/p>\n
There is an urgent need to understand the impact of information technology to companies\u2019 business fortunes. The concern is how company management can change quickly before competitors do. But how can management change when their mind is still in the past? How can they change when they do not see the urgency? How can they change when they still believe that nothing will happen to them? To get the answers to these questions, it is important to look at the companies that succeed. In a study of 200 largest and most successful companies around the world, the author found that all senior executives believed information technologies are new way to connect their businesses with customers. In addition, they all invested in Internet, mobile technologies and hire younger, more aggressive managers to replace the old ones, as the most strategic factor in their success. Among all companies that succeed, 98% have senior executives to lead information technology strategy so there is never a problem with leadership. The author also found that most of these companies also changed their organizations into a \u201cFlat\u201d structure to focus more on the new economic reality that embracing technology is the only way to transform the business.<\/p>\n
The implications of these changes are so profound because these leaders understand that business rules have changed and to survive they must adopt the digital five forces: cloud, mobility, big data, social media, and robotics. For example, by set up social media using big data, they can collect opinions of million customers, which can help them to develop products and services that meet customers\u2019 needs before their competitors. By using data-driven business processes, these companies can also eliminate the traditional management model of the 19th century as works can get done without the interference of hierarchical management systems. With data is collected and analyzed in every process to identify problems to be solved without management interference. Today workers who have grown up with technology understand this data-driven process and make decision based on data rather than wait for management decision. This new approach already increase efficiency five to ten folds and reduce costs, and increase profits for companies.<\/p>\n
Technology also opens new opportunities for successful companies to expand into other businesses. For example, computer companies like Apple and Microsoft expanded into mobile phones and music distribution businesses. Internet companies like Google, Amazon also expand into telecommunication and movie rental businesses. On-line business like Amazon and Netflix also quickly become television and movies production companies. This new trend completely disrupts the entire old industry. An analyst wrote: \u201cThe expansion is logical as these technology companies know technology well and they have the knowledge and capital to do it when other \u201cold style\u201d companies are struggled to survive. Few years ago, Amazon sold books and CDs, its profit is low but when it expanded into cloud computing services, then movie production its profits soared. The reason was television and movie companies did not know much about technology and their management could not change so it opened the door of opportunity for others to come in and reap the profits. For many years, the music industry suffered big loss due to piracy until Apple moved in and completely took over the entire industry. Today 85% of people buy music from Apple store and Apple made a lot of money on it. All over the world, there are stories of new startups capture certain industry because they use technology to force massive change, transform the entire markets, and prosper when old companies continue to fail and disappear.<\/p>\n
Currently we are at the beginning of the information age as there will be more changes. Soon we will see some technology companies take over car companies such as Google is working on self-driving car technologies. We also see Amazon and Facebook get into unmanned-airplane (Drones) business. Cisco is moving fast into Internet of everything with smart kitchen, smart washing machines and smart refrigerator etc. There are hundreds of startups trying to capture new business; new market and they are very aggressive. Of course changes can be very uncomfortable to many people but it is inevitable. The Internet revolution has triggered the development of hundred new startups; some of them such as Google, Facebook are multibillion dollar companies. It is predicted that with more advanced technologies, there will be more opportunities for startups to become very big by changing the market, create more wealth for the entrepreneurs, and bring prosperity to the economy.<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Khi ch\u00fang ta \u0111i v\u00e0o Th\u1eddi \u0111\u1ea1i Th\u00f4ng tin, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y thay \u0111\u1ed5i \u0111ang x\u1ea3y ra \u1edf m\u1ecdi n\u01a1i. Nh\u01b0ng \u00edt ng\u01b0\u1eddi … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-4663","post","type-post","status-publish","format-standard","hentry","category-xu-huong-cong-nghe"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4663"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4663\/revisions"}],"predecessor-version":[{"id":4664,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4663\/revisions\/4664"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}