C\u00f4ng ngh\u1ec7 \u0111ang l\u00e0m thay \u0111\u1ed5i m\u1ecdi th\u1ee9 nh\u01b0ng v\u1edbi vi\u1ec7c sinh s\u00f4i n\u1ea3y n\u1edf c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n x\u00e3 h\u1ed9i, t\u00ednh di \u0111\u1ed9ng, t\u00ednh to\u00e1n m\u00e2y, n\u00f3 \u0111ang t\u0103ng t\u1ed1c v\u00e0 nhi\u1ec1u thay \u0111\u1ed5i h\u01a1n s\u1ebd x\u1ea3y ra. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch c\u00f4ng nghi\u1ec7p d\u1ef1 \u0111o\u00e1n r\u1eb1ng trong v\u00f2ng n\u0103m n\u0103m n\u1eefa, c\u00f4ng ngh\u1ec7 s\u1ebd tr\u1edf th\u00e0nh ngu\u1ed3n then ch\u1ed1t t\u1ea1o ra nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p h\u01a1n nh\u01b0ng c\u0169ng \u0111e do\u1ea1 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 thi\u1ebft l\u1eadp v\u1eefng. \u00d4ng \u1ea5y vi\u1ebft: \u201cNg\u00e0y nay c\u00f4ng ngh\u1ec7 \u0111\u00e3 d\u1ecbch chuy\u1ec3n t\u1eeb ch\u1ee9c n\u0103ng h\u1ed7 tr\u1ee3 m\u00e0 gi\u00fap cho c\u00f4ng ti gi\u1ea3m chi ph\u00ed, c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng, v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ef1 \u0111\u1ed9ng ho\u00e1 sang ch\u1ee9c n\u0103ng chi\u1ebfn l\u01b0\u1ee3c t\u00edch h\u1ee3p m\u1ecdi th\u1ee9 \u0111\u1ec3 l\u00e0m t\u0103ng t\u00ednh c\u1ea1nh tranh v\u00e0 sinh l\u1eddi c\u0169ng nh\u01b0 gi\u00fap cho c\u00f4ng ti m\u1edf r\u1ed9ng v\u00e0 t\u0103ng tr\u01b0\u1edfng. Tuy nhi\u00ean nhi\u1ec1u c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp l\u1ea1i qu\u00e1 ch\u1eadm thay \u0111\u1ed5i v\u00ec ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u1ee7a h\u1ecd kh\u00f4ng hi\u1ec3u s\u1ef1 kh\u1ea9n thi\u1ebft; nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh c\u1ee7a h\u1ecd kh\u00f4ng th\u1ec3 cung c\u1ea5p \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ea1o c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec doanh nghi\u1ec7p cho n\u00ean \u0111i\u1ec1u \u0111\u00f3 m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p chi\u1ebfm l\u1ea5y th\u1ecb tr\u01b0\u1eddng.\u201d<\/p>\n
Theo b\u00e1o c\u00e1o c\u1ee7a ch\u00ednh ph\u1ee7 M\u0129, c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111\u00e3 t\u1ea1o ra v\u00e0i tri\u1ec7u vi\u1ec7c l\u00e0m m\u1edbi trong nh\u1eefng n\u0103m qua nhi\u1ec1u h\u01a1n m\u1ecdi c\u00f4ng ti hi\u1ec7n t\u1ed3n t\u1ea1i. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch gi\u1ea3i th\u00edch: \u201cHai m\u01b0\u01a1i n\u0103m tr\u01b0\u1edbc, Google v\u00e0 Amazon \u0111\u00e3 kh\u00f4ng t\u1ed3n t\u1ea1i nh\u01b0ng ng\u00e0y nay h\u1ecd c\u00f3 h\u00e0ng tr\u0103m ngh\u00ecn nh\u00e2n vi\u00ean, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng cao v\u00e0 \u0111\u00f3ng g\u00f3p cho n\u1ec1n kinh t\u1ebf. M\u01b0\u1eddi n\u0103m tr\u01b0\u1edbc, Facebook v\u00e0 LinkedIn \u0111\u00e3 kh\u00f4ng t\u1ed3n t\u1ea1i nh\u01b0ng b\u00e2y gi\u1edd h\u1ecd \u0111ang t\u0103ng tr\u01b0\u1edfng v\u1edbi h\u00e0ng ngh\u00ecn nh\u00e2n vi\u00ean v\u00e0 \u0111\u00e3 gi\u00fap c\u1ea3i thi\u1ec7n n\u1ec1n kinh t\u1ebf. Khi nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p \u0111ang n\u1ed5i l\u00ean, h\u1ecd t\u1ea1o ra nhi\u1ec1u vi\u1ec7c l\u00e0m h\u01a1n, thu\u00ea nhi\u1ec1u ng\u01b0\u1eddi, v\u00e0 th\u00e1ch th\u1ee9c c\u00e1c c\u00f4ng ti \u0111ang t\u1ed3n t\u1ea1i. T\u1ea5t nhi\u00ean c\u00e1c c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp \u0111ang c\u1ea3m th\u1ea5y s\u1ef1 c\u1ea1nh tranh nh\u01b0ng h\u1ecd kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c. \u0110\u1ec3 s\u1ed1ng c\u00f2n trong th\u1eddi \u0111\u1ea1i thay \u0111\u1ed5i n\u00e0y, c\u00e1c c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp ph\u1ea3i t\u00edch h\u1ee3p qui tr\u00ecnh doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng c\u1ee7a h\u1ecd v\u1edbi c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0ng ph\u1ea7n l\u1edbn kh\u00f4ng bi\u1ebft c\u00e1ch l\u00e0m v\u00ec h\u1ecd kh\u00f4ng c\u00f3 l\u00e3nh \u0111\u1ea1o \u0111\u00fang v\u00e0 qu\u1ea3n l\u00ed tri th\u1ee9c.\u201d<\/p>\n
Khi ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch Big data c\u1ee7a Amazon thu th\u1eadp h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00e1 nh\u00e2n ho\u00e1 \u0111\u1ec1 ngh\u1ecb b\u00e1n c\u1ee7a h\u1ecd v\u00e0 l\u00e0m t\u0103ng kinh doanh, c\u00e1c c\u00f4ng ti truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi n\u00e0y cho n\u00ean sau v\u00e0i n\u0103m, ph\u1ea7n l\u1edbn t\u1eeb b\u1ecf v\u00e0 n\u1ed9p \u0111\u01a1n xin ph\u00e1 s\u1ea3n. B\u1eb1ng vi\u1ec7c t\u1eadn d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a c\u00f4ng ngh\u1ec7, Amazon \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 v\u1eabn gi\u1eef vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh c\u1ee7a n\u00f3 sang c\u00e1c n\u01b0\u1edbc kh\u00e1c. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch Ph\u1ed1 Wall vi\u1ebft: \u201cVi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0o doanh nghi\u1ec7p nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c cho c\u1ea1nh tranh s\u1ebd ho\u00e0n to\u00e0n \u0111\u1ea1i tu l\u1ea1i to\u00e0n b\u1ed9 ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 c\u00e1ch th\u1ee9c m\u1ecdi ng\u01b0\u1eddi qu\u1ea3n l\u00ed doanh nghi\u1ec7p. Trong n\u0103m n\u0103m t\u1edbi, h\u01a1n m\u1ed9t n\u1eeda c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp s\u1ebd m\u1ea5t th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd cho c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7. Vi\u1ec7c kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7 s\u1ebd l\u00e0m cho ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed m\u1ea5t vi\u1ec7c l\u00e0m v\u00e0o tay nh\u1eefng ng\u01b0\u1eddi m\u1edbi t\u1ed1t nghi\u1ec7p c\u00f4ng ngh\u1ec7, ng\u01b0\u1eddi h\u0103m h\u1edf n\u1eafm l\u1ea5y c\u01a1 h\u1ed9i n\u00e0y. Khi c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp b\u1ecb s\u1ee5p \u0111\u1ed5, nh\u1eefng c\u00f4ng ti m\u1edbi s\u1ebd n\u1ed5i l\u00ean, ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng trong n\u1ec1n kinh t\u1ebf \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i to\u00e0n c\u1ea7u n\u00e0y.\u201d<\/p>\n
Th\u00e1ch th\u1ee9c then ch\u1ed1t v\u1edbi c\u00e1c c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp l\u00e0 c\u00f3 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f3 k\u0129 n\u0103ng, ng\u01b0\u1eddi hi\u1ec3u ph\u00e1t ki\u1ebfn c\u00f4ng ngh\u1ec7. M\u1eb7c d\u1ea7u ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o trong c\u00f4ng ngh\u1ec7 v\u00e0 n\u00e2ng c\u1ea5p k\u1ebft c\u1ea5u n\u1ec1n hi\u1ec7n th\u1eddi c\u1ee7a h\u1ecd nh\u01b0ng h\u1ecd kh\u00f4ng c\u00f3 ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u00f3 kinh nghi\u1ec7m \u0111\u1ec3 l\u00e3nh \u0111\u1ea1o thay \u0111\u1ed5i. Ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u1ee7a c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp \u0111\u1ec1u s\u1ee3 thay \u0111\u1ed5i v\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u0111e do\u1ea1 t\u1edbi v\u1ecb tr\u00ed c\u1ee7a h\u1ecd. Nhi\u1ec1u ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp kh\u00f4ng bi\u1ebft c\u00e1ch d\u1ecbch chuy\u1ec3n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd v\u00e0 “l\u00e0m ph\u1eb3ng” m\u1ee9c \u0111\u1ed9 qu\u1ea3n l\u00ed c\u1ee7a h\u1ecd v\u00ec c\u00e1ch nh\u00ecn c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean “h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p” truy\u1ec1n th\u1ed1ng. V\u1ec1 c\u0103n b\u1ea3n nh\u1eefng c\u00f4ng ti n\u00e0y \u0111\u00e3 th\u00e0nh c\u00f4ng theo c\u00e1ch c\u0169 v\u1ec1 qu\u1ea3n l\u00ed doanh nghi\u1ec7p nh\u01b0ng kh\u00f4ng th\u00e0nh c\u00f4ng theo c\u00e1ch m\u1edbi v\u1ec1 th\u00fac b\u1ea9y c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra \u01b0u th\u1ebf c\u1ea1nh tranh. Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp \u0111\u1ec1u ph\u00ed nhi\u1ec1u ti\u1ec1n v\u00e0o mua nhi\u1ec1u c\u00f4ng ngh\u1ec7 nh\u01b0ng kh\u00f4ng qu\u1ea3n l\u00ed \u0111\u01b0\u1ee3c ch\u00fang t\u01b0\u01a1ng \u1ee9ng. L\u00ed thuy\u1ebft doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng \u0111ang h\u1ed9i t\u1ee5 v\u00e0o qu\u1ea3n l\u00ed t\u1eeb trong ra b\u1eb1ng vi\u1ec7c c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t v\u1edbi gi\u00e1 th\u1ea5p. L\u00ed thuy\u1ebft c\u00f4ng ti kh\u1edfi nghi\u00eap nh\u00ecn doanh nghi\u1ec7p c\u1ee7a h\u1ecd t\u1eeb ngo\u00e0i v\u00e0o, qua c\u00e1ch nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1ch nh\u00ecn c\u1ee7a c\u00f4ng ti. H\u1ecd d\u00f9ng k\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 d\u1ef1 b\u00e1o \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n mua khi \u0111i mua s\u1eafm r\u1ed3i cung c\u1ea5p “nh\u1eefng khuy\u1ebfn c\u00e1o kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1” \u0111\u1ec3 b\u00e1n m\u1ecdi th\u1ee9. N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng mua s\u1eafm tr\u00ean Amazon, b\u1ea1n hi\u1ec3u \u0111i\u1ec1u c\u00f4ng ti n\u00e0y \u0111ang l\u00e0m khi n\u00f3 khuy\u1ebfn c\u00e1o b\u1ea1n v\u1ec1 nh\u1eefng th\u1ee9 b\u1ea1n mu\u1ed1n v\u00ec n\u00f3 c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c t\u00e2m tr\u00ed b\u1ea1n. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o tri\u1ebft l\u00ed c\u1ee7a Steve Jobs, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng \u00f4ng \u1ea5y kh\u00f4ng \u0111i theo \u0111i\u1ec1u c\u00e1c gi\u1ea3ng d\u1ea1y c\u1ee7a tr\u01b0\u1eddng kinh doanh n\u00f3i v\u1ec1 gi\u1ea3m gi\u00e1 cho vi\u1ec7c b\u00e1n nhi\u1ec1u h\u01a1n m\u00e0 d\u1ef1a nhi\u1ec1u h\u01a1n v\u00e0o \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n. \u00d4ng \u1ea5y kh\u00f4ng ch\u00fa \u00fd t\u1edbi c\u00e1c l\u00ed thuy\u1ebft kinh doanh v\u1ec1 th\u1ecb ph\u1ea7n m\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m g\u00e2y kinh ng\u1ea1c cho kh\u00e1ch h\u00e0ng. S\u1ea3n ph\u1ea9m c\u1ee7a Apple l\u00e0 \u0111\u1eaft nh\u01b0ng n\u00f3 v\u01b0\u1ee3t qu\u00e1 \u01b0\u1edbc mu\u1ed1n c\u1ee7a kh\u00e1ch ch\u00e0ng v\u00e0 \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao Apple l\u00e0 c\u00f4ng ti th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n
\u01afu \u0111i\u1ec3m then ch\u1ed1t c\u1ee7a c\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 h\u1ecd v\u1eadn h\u00e0nh theo c\u00e1ch “phi t\u1eadp trung ho\u00e1” hay c\u1ea5u tr\u00fac ph\u1eb3ng n\u01a1i quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u00e0m nhanh ch\u00f3ng. Khi c\u00f4ng nh\u00e2n c\u1ed9ng t\u00e1c, ph\u00e1t ki\u1ebfn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra nhanh ch\u00f3ng v\u00ec n\u00f3 kh\u00f4ng c\u00f2n ph\u1ea3i \u0111i qua nhi\u1ec1u m\u1ee9c qu\u1ea3n l\u00ed \u0111\u1ec3 c\u00f3 quy\u1ebft \u0111\u1ecbnh. B\u1eb1ng vi\u1ec7c \u0111i nhanh v\u00e0 linh ho\u1ea1t, c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p nhanh ch\u00f3ng th\u1ecbnh v\u01b0\u1ee3ng trong th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh n\u01a1i c\u00e1c c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp l\u1ea1i qu\u00e1 ch\u1eadm \u0111\u1ec3 ph\u1ea3n \u1ee9ng v\u00e0 th\u01b0\u1eddng m\u1ea5t th\u1ecb tr\u01b0\u1eddng v\u00e0o tay c\u00e1c k\u1ebb c\u1ea1nh tranh nh\u1ecf h\u01a1n nh\u01b0ng nhanh h\u01a1n. M\u1eb7c d\u1ea7u nhu c\u1ea7u v\u1ec1 thay \u0111\u1ed5i l\u00e0 hi\u1ec3n nhi\u00ean, nh\u01b0ng \u00edt c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp s\u1eb5n l\u00f2ng l\u1ea5y c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u1eabn c\u00f2n c\u00f3 t\u00ednh c\u1ea1nh tranh v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac nhi\u1ec1u m\u1ee9c quan li\u00eau. Theo m\u1ed9t cu\u1ed9c \u0111i\u1ec1u tra c\u00f4ng nghi\u1ec7p, h\u01a1n 80% nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh c\u00f4ng ti th\u1eeba nh\u1eadn r\u1eb1ng c\u00f4ng ngh\u1ec7 \u0111ang x\u1ea3y ra nhanh h\u01a1n h\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ph\u1ea7n l\u1edbn c\u1ea3m th\u1ea5y r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 t\u00e0i n\u0103ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi th\u00e1ch th\u1ee9c n\u00e0y.<\/p>\n
Kh\u1ea3o c\u1ee9u c\u1ee7a ch\u00ednh ph\u1ee7 M\u0129 theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p t\u1eeb n\u0103m 2000 t\u1edbi 2010 v\u00e0 th\u1ea5y r\u1eb1ng c\u00e1c c\u00f4ng tin \u0111ang t\u1ed3n t\u1ea1i l\u00e0 “k\u1ebb ph\u00e1 hu\u1ef7 vi\u1ec7c l\u00e0m”, m\u1ea5t 1 tri\u1ec7u vi\u1ec7c l\u00e0m m\u1ed7i n\u0103m v\u00ec h\u1ecd sa th\u1ea3i c\u00f4ng nh\u00e2n \u0111\u1ec3 gi\u1ea3m chi ph\u00ed. T\u01b0\u01a1ng ph\u1ea3n l\u1ea1i, c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p th\u00eam trung b\u00ecnh 3 tri\u1ec7u vi\u1ec7c l\u00e0m h\u00e0ng n\u0103m v\u00ec h\u1ecd \u0111ang t\u0103ng tr\u01b0\u1edfng. T\u00e1c gi\u1ea3 khuy\u1ebfn c\u00e1o r\u1eb1ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft th\u1ea5t nghi\u1ec7p, ch\u00ednh ph\u1ee7 ph\u1ea3i h\u1ed9i t\u1ee5 v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00f4ng ti kh\u1edfi nghi\u1ec7p thay v\u00ec h\u1ed7 tr\u1ee3 cho c\u00e1c c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp b\u1eb1ng khuy\u1ebfn kh\u00edch thu\u1ebf. T\u00e1c gi\u1ea3 gi\u1ea3i th\u00edch: \u201cNgay c\u1ea3 trong cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh, t\u1ea1o vi\u1ec7c l\u00e0m \u1edf c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p v\u1eabn c\u00f2n \u1ed5n \u0111\u1ecbnh, trong khi m\u1ea5t vi\u1ec7c l\u00e0m t\u1ea1i c\u00e1c c\u00f4ng ti hi\u1ec7n \u0111ang t\u1ed3n t\u1ea1i l\u1ea1i t\u0103ng l\u00ean do suy tho\u00e1i. S\u1ef1 ki\u1ec7n l\u00e0 vi\u1ec7c l\u00e0m c\u00f4ng ngh\u1ec7 ph\u1ea7n l\u1edbn \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 kh\u1ecfi th\u1eddi k\u00ec kinh t\u1ebf k\u00e9m cho n\u00ean \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u1eadn ra r\u1eb1ng c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 d\u1eabn l\u00e1i ch\u00ednh cho t\u0103ng tr\u01b0\u1edfng vi\u1ec7c l\u00e0m v\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c cho \u01b0u ti\u00ean cao nh\u1ea5t. Ch\u00ednh s\u00e1ch t\u1ea1o vi\u1ec7c l\u00e0m nh\u1eb1m h\u1ed7 tr\u1ee3 cho c\u00e1c c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp s\u1ebd th\u1ea5t b\u1ea1i v\u00ec phong c\u00e1ch qu\u1ea3n l\u00ed c\u0169 l\u00e0 kh\u00f4ng \u0111\u1ee7 linh ho\u1ea1t \u0111\u00e1p \u1ee9ng cho th\u1eddi \u0111\u1ea1i thay \u0111\u1ed5i.”<\/p>\n
Khi n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u b\u1eaft \u0111\u1ea7u ph\u1ee5c h\u1ed3i, c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p chi ph\u1ed1i t\u1ea1o vi\u1ec7c l\u00e0m trong khi c\u00e1c c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp \u0111\u00e1nh m\u1ea5t vi\u1ec7c l\u00e0m nhi\u1ec1u h\u01a1n l\u00e0 h\u1ecd t\u1ea1o ra. Trung b\u00ecnh, c\u00f4ng ti kh\u1edfi nghi\u1ec7p m\u1ed9t n\u0103m tu\u1ed5i t\u1ea1o ra h\u00e0ng ngh\u00ecn vi\u1ec7c l\u00e0m nhi\u1ec1u h\u01a1n trong khi c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp m\u01b0\u1eddi tu\u1ed5i kh\u00f4ng ph\u00e1t sinh vi\u1ec7c l\u00e0m m\u00e0 gi\u1eef vi\u1ec7c chuy\u1ec3n c\u00f4ng nh\u00e2n \u0111i \u0111\u1ec3 gi\u1ea3m chi ph\u00ed. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch vi\u1ebft: \u201c\u0110\u1ec3 gi\u1ea3i quy\u1ebft th\u1ea5t nghi\u1ec7p, c\u00f4ng ti kh\u1edfi nghi\u1ec7p l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t nh\u01b0ng c\u00e2u h\u1ecfi l\u00e0: \u201cH\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c c\u00f3 s\u1eb5n s\u00e0ng ph\u00e1t tri\u1ec3n nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p cho n\u1ec1n kinh t\u1ebf kh\u00f4ng?\u201d<\/p>\n
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— English version—<\/p>\n
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Startup and the economy<\/p>\n
Technology is changing everything but with the proliferation of social media, mobility, cloud computing, it accelerates and more changes will happen. An industry analyst predicts that within the next five years, technology will become the key source that creates more new startups but also threaten many established businesses. He wrote: \u201cToday technology has shifted from supporting function that helps company to reduce costs, improve quality, and automate activities to strategic function that integrates everything to increase competitiveness and profits as well as helps company to expand and grow. However many established companies are too slow to change because their managers do not understand the urgency; their executives cannot provide the necessary direction to sustain the business so it opens opportunities for startups to seize the market.\u201d<\/p>\n
According to U.S. government report, startup companies have created several million new jobs in past years much more than all existing established companies. An analyst explains: \u201cTwenty years ago, Google and Amazon did not exist but today they have hundred thousands of employees, all get high paid and contribute to the economy. Ten years ago, Facebook and LinkedIn did not exist but now they are growing with thousands of employees and help improve the economy. As more startups are emerging, they create more jobs, hire more people, and challenge existing companies. Of course established companies are feeling the competition but they cannot compete. To survive in this changing time, established companies must integrate their traditional business processes with new technologies but most do not know how because they do not have the right leaderships and knowledgeable management.\u201d<\/p>\n
When Amazon\u2019s big data analytics software collected customer\u2019s behavior to personalize their offerings and increased business, traditional companies could not compete with this new approach so after few years, most gave up and filed for bankruptcy. By taking advantage of technology, Amazon is emerging as the largest online store in the world and keeps expanding its business to other countries. A Wall Street analyst wrote: \u201cThe application of information technology to business as a strategy for competition will completely overhaul the entire industry and the way people manage business. In the next five years, more than half of established companies will lose their market to technology startups. Technology incompetence will cause most managers to lose their job for new technology graduates who aggressively seize the opportunity. As established businesses collapse, new companies will rise, expanding, acquiring more customers and grow quickly in this global connected economy.\u201d<\/p>\n
The key challenge to established companies is having skilled leaders who understand technology innovation. Although most established companies have invested in technology and upgrade their current infrastructure but they do not have experienced managers to lead the change. Most established managers are afraid of change as it may threaten their positions. Many established leaders do not know how to shift their strategies and \u201cFlatten\u201d their management level since their view is based on traditional \u201chierarchy system.\u201d Basically these companies were successful in the old way of managing business but fail in the new way of leveraging technologies to create competitive advantage. Most established companies waste a lot of money in purchasing more technologies but fail to manage them accordingly. Traditional business theory is focusing on managing from inside-out by having good products at low price. Startup theory views their business from the outside-in, through a customer\u2019s view rather than company\u2019s view. They use social networking and data analytics to predict what customers want to buy when shopping then provide a \u201cpersonalized customer recommendations\u201d to sell things. If you ever shop on Amazon, you understand what the company is doing when it recommends you things that you want as it can read your mind. If you look at the philosophy of Steve Jobs, you will find that he did not follow what business schools\u2019 teaching about reduce price for more sale but relied more on what customers want. He did not pay attention to business theories about market share but focused on creating products that surprise customers. Apple products are expensive but it exceeds customers\u2019 wishes and that is why Apple is the most successful company in the world.<\/p>\n
The key advantage of startups is they operate in a \u201cdecentralized\u201d or flat structure where decision can be made quickly. As workers collaborate, innovations can be created quickly as it does no longer have to go through many levels of management for decision. By moving fast and be flexible, startup companies thrive quickly in the fast changing market where established companies are too slow to react and often lose market to smaller and faster competitors. Although the need for change is obvious, but few established companies are willing to take the necessary steps to remain competitive because they cannot change their structure of multiple levels of bureaucracy. According to industry survey, more than 80% company executives admitted that technology is happening faster than they can adjust and most feel that they do not have the talent to meet this challenge.<\/p>\n
The U.S. government study tracked the number of startups from 2000 to 2010 and found that existing companies are \u201cjob destroyers\u201d, losing 1 million jobs per year as they lay off workers to reduce costs. By contrast, startups add an average of 3 million jobs per year as they are growing. The author recommended that to solve unemployment, government must focus on create startups rather than support established companies with tax incentives. The author explained: \u201cEven during the financial crisis, job creation at startups remains stable, while job losses at existing companies are increasing due to the recession. The fact is technology jobs are mostly shielded from bad economic times so it is important to recognize that startups are the main drivers of job growth and must be given highest priority. Job-creation policies aimed at supporting established companies will fail because of old management style is not flexible enough to responds to changing time.<\/p>\n
As the global economy begins to recover, startups dominate the job creation while established companies lose more jobs than they create. On average, one-year-old startups create thousands more jobs while ten-year-old established companies do not generate jobs but keep shedding workers to reduce costs. One analyst wrote: \u201cTo solve unemployment, startup is the best solution but the question is: \u201cIs the education system ready to develop more startups for the economy?\u201d<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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