Tu\u1ea7n tr\u01b0\u1edbc t\u00f4i \u0111\u1ecdc m\u1ed9t b\u00e0i b\u00e1o ng\u1eafn c\u1ee7a t\u00e1c gi\u1ea3 Vernon Gunnarson v\u1ec1 c\u00f4ng ti Amazon m\u00e0 t\u00f4i mu\u1ed1n chia s\u1ebb v\u1edbi c\u00e1c b\u1ea1n.<\/p>\n
Amazon l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ti tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t ng\u00e0y nay v\u1edbi h\u00e0ng t\u1ec9 \u0111\u00f4 la thu nh\u1eadp nh\u01b0ng m\u01b0\u1eddi l\u0103m n\u0103m tr\u01b0\u1edbc, n\u00f3 l\u00e0 m\u1ed9t c\u00f4ng ti kh\u1edfi nghi\u1ec7p r\u1ea5t nh\u1ecf b\u00e1n s\u00e1ch tr\u1ef1c tuy\u1ebfn. L\u00e0m sao m\u1ed9t c\u00f4ng ti nh\u1ecf \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ti tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi trong v\u00f2ng v\u00e0i n\u0103m ng\u1eafn ng\u1ee7i?<\/p>\n
Theo b\u00e0i b\u00e1o n\u00e0y, ch\u00ednh vi\u1ec5n ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp ra c\u00f4ng ti Jeff Bezos \u0111\u00e3 gi\u00fap x\u00e2y d\u1ef1ng c\u00f4ng ti t\u1eeb m\u1ed9t c\u00f4ng ti kh\u1edfi nghi\u1ec7p t\u00ed hon tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ti to\u00e0n c\u1ea7u kh\u1ed5ng l\u1ed3. Trong b\u1ee9c th\u01b0 c\u1ee7a m\u00ecnh g\u1eedi cho ng\u01b0\u1eddi qu\u1ea3n l\u00ed sau khi Amazon \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp, \u00f4ng Bezos \u0111\u00e3 vi\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c thu\u00ea ng\u01b0\u1eddi cho c\u00f4ng ti c\u1ee7a m\u00ecnh: “S\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o t\u1ea1o ra \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng nh\u01b0 Internet n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng ng\u01b0\u1eddi phi th\u01b0\u1eddng \u2026\u201d V\u1ec1 c\u0103n b\u1ea3n vi\u1ec7c thu\u00ea nh\u1eefng c\u00f4ng nh\u00e2n t\u00e0i n\u0103ng nh\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng duy nh\u1ea5t c\u1ee7a th\u00e0nh c\u00f4ng c\u1ee7a Amazon v\u00e0 \u00f4ng \u1ea5y n\u00f3i cho nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed thu\u00ea ng\u01b0\u1eddi d\u1ef1a tr\u00ean ba y\u1ebfu t\u1ed1 m\u1ea5u ch\u1ed1t nh\u1ea5t.<\/p>\n
Y\u1ebfu t\u1ed1 m\u1ea5u ch\u1ed1t th\u1ee9 nh\u1ea5t l\u00e0 v\u1ec1 “ng\u01b0\u1ee1ng m\u1ed9.” \u00d4ng \u1ea5y mu\u1ed1n ng\u01b0\u1eddi qu\u1ea3n l\u00ed thu\u00ea ng\u01b0\u1eddi ng\u01b0\u1ee1ng m\u1ed9 nh\u1eefng ng\u01b0\u1eddi h\u1ecd thu\u00ea cho t\u1ed5 c\u1ee7a h\u1ecd. \u00d4ng \u1ea5y tin r\u1eb1ng ng\u01b0\u1ee1ng m\u1ed9 ngh\u0129a l\u00e0 ng\u01b0\u1eddi \u0111i thu\u00ea ng\u01b0\u1eddi c\u0169ng ph\u1ea3i l\u00e0 ai \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 t\u1ea5m g\u01b0\u01a1ng cho ng\u01b0\u1eddi kh\u00e1c v\u00e0 c\u00f3 c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 c\u00e1c th\u00e0nh vi\u00ean t\u1ed5 c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c. T\u1eeb m\u1ed9t m\u00ecnh ti\u00eau ch\u00ed n\u00e0y, chu\u1ea9n cho vi\u1ec7c thu\u00ea ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1eef r\u1ea5t cao.<\/p>\n
Y\u1ebfu t\u1ed1 m\u1ea5u ch\u1ed1t th\u1ee9 hai l\u00e0 v\u1ec1 “t\u0103ng tr\u01b0\u1edfng c\u00f4ng ti”. \u00d4ng \u1ea5y nh\u00ecn th\u1ea5y tr\u01b0\u1edbc r\u1eb1ng t\u1eebng ng\u01b0\u1eddi m\u1edbi \u0111\u01b0\u1ee3c thu\u00ea s\u1ebd ti\u1ebfp t\u1ee5c gi\u00fap cho c\u00f4ng ti t\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1edf r\u1ed9ng kinh doanh c\u1ee7a n\u00f3, \u0111i\u1ec1u c\u00f3 ngh\u0129a l\u00e0 h\u1ecd ph\u1ea3i ngh\u0129 tr\u01b0\u1edbc h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai v\u00e0 c\u00f3 k\u0129 n\u0103ng m\u1edbi \u0111\u00f3ng g\u00f3p cho c\u00f4ng ti. \u00d4ng \u1ea5y vi\u1ebft: “Chu\u1ea9n thu\u00ea ng\u01b0\u1eddi ph\u1ea3i li\u00ean t\u1ee5c t\u0103ng l\u00ean. T\u00f4i y\u00eau c\u1ea7u m\u1ecdi ng\u01b0\u1eddi h\u00ecnh dung v\u1ec1 c\u00f4ng ti n\u0103m n\u0103m n\u1eefa k\u1ec3 t\u1eeb nay. T\u1ea1i \u0111i\u1ec3m \u0111\u00f3, t\u1eebng ng\u01b0\u1eddi trong ch\u00fang t\u00f4i ph\u1ea3i nh\u00ecn quanh v\u00e0 n\u00f3i, ‘chu\u1ea9n l\u00e0 cao th\u1ebf b\u00e2y gi\u1edd, t\u00f4i vui m\u1eebng t\u00f4i \u0111\u1ea1t \u0111\u01b0\u1ee3c khi t\u00f4i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c!'”<\/p>\n
Y\u1ebfu t\u1ed1 m\u1ea5u ch\u1ed1t cu\u1ed1i c\u00f9ng \u00f4ng \u1ea5y t\u00ecm t\u1eeb ng\u01b0\u1eddi m\u1edbi thu\u00ea l\u00e0 k\u0129 n\u0103ng r\u00f5 r\u00e0ng hay m\u1ed1i quan t\u00e2m t\u1edbi \u0111\u00f3ng g\u00f3p cho v\u0103n ho\u00e1 c\u1ee7a c\u00f4ng ti v\u00e0 gi\u00fap n\u00e2ng cao m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c vui \u0111\u00f9a v\u00e0 th\u00fa v\u1ecb. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 ph\u1ea3i kh\u00f4ng c\u00f3 li\u00ean quan t\u1edbi vi\u1ec7c l\u00e0m. \u00d4ng \u1ea5y n\u00eau v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t nh\u00e2n vi\u00ean l\u00e0 nh\u00e0 v\u00f4 \u0111\u1ecbch thi ch\u00ednh t\u1ea3 qu\u1ed1c gia National Spelling Bee. Trong khi c\u00f3 nhi\u1ec1u \u0111i\u1ec1u \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ec3 c\u00f3 t\u00ednh bao qu\u00e1t, \u0111\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1eb7c bi\u1ec7t m\u00e0 Bezos mu\u1ed1n c\u00f3.<\/p>\n
\u0110\u00e3 h\u01a1n 15 n\u0103m t\u1eeb khi Bezos vi\u1ebft v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 m\u1ea5u ch\u1ed1t trong thu\u00ea ng\u01b0\u1eddi, nh\u01b0ng v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a Amazon \u0111\u00e3 c\u00f3, vi\u1ec5n ki\u1ebfn c\u1ee7a t\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1edf r\u1ed9ng li\u00ean t\u1ee5c d\u1ef1a tr\u00ean c\u00e1c t\u00e0i n\u0103ng m\u00e0 \u00f4ng \u1ea5y \u0111\u00e3 thu\u00ea \u0111\u01b0\u1ee3c ch\u1eafc ch\u1eafn l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t d\u1eabn l\u00e1i th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ti. Ng\u00e0y nay th\u00e0nh c\u00f4ng tu\u1ef3 thu\u1ed9c v\u00e0o t\u00e0i n\u0103ng c\u1ee7a ng\u01b0\u1eddi trong c\u00f4ng ti v\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft \u0111i\u1ec1u n\u00e0y, b\u1ea1n ph\u1ea3i h\u1ecdc t\u1eeb b\u00e0i h\u1ecdc n\u00e0y. \u0110\u1ec3 t\u0103ng tr\u01b0\u1edfng c\u00f4ng ti b\u1ea1n ph\u1ea3i t\u0103ng tr\u01b0\u1edfng t\u1ed5 c\u1ee7a b\u1ea1n tr\u01b0\u1edbc nh\u1ea5t v\u00e0 x\u00e2y d\u1ef1ng v\u0103n ho\u00e1 tuy\u1ec7t h\u1ea3o c\u1ee7a c\u00f4ng ti b\u1eb1ng vi\u1ec7c c\u00f3 qui tr\u00ecnh thu\u00ea ng\u01b0\u1eddi m\u1ea1nh. Ch\u1eebng n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 li\u00ean t\u1ee5c n\u00e2ng chu\u1ea9n l\u00ean cao, b\u1ea1n s\u1ebd c\u00f3 t\u00e0i n\u0103ng gi\u1ecfi nh\u1ea5t trong b\u1ea5t k\u00ec \u0111i\u1ec1u g\u00ec b\u1ea1n l\u00e0m.<\/p>\n
<\/p>\n
—English version—<\/p>\n
<\/p>\n
Blog1715- The success of Amazon<\/p>\n
Last week I read a short article by author Vernon Gunnarson about Amazon company that I want to share with you.<\/p>\n
Amazon is one the largest online company today with billions of dollars in revenue but fifteen years ago, it was a very small startup selling books on line. How did a small company grew to a largest online company in the world within few short years?<\/p>\n
According to the article, it is the company founder Jeff Bezos\u2019s vision that helped to build the company from tiny startup to giant global company. In his letter to his managers after Amazon was founded, Mr. Bezos wrote about the hiring strategy for his company: “It would be impossible to produce results in an environment as dynamic as the Internet without extraordinary people\u2026\u201d Basically hiring the most talented workers is the single most important element of Amazon’s success and he told his managers to hire people based on three critical factors.<\/p>\n
The first critical factor is about \u201cadmiration\u201d. He wanted hiring managers to admire the people who they hire to their teams. He believes that admiration means that a hiring person must be someone who could be an example to other and has something team members could learn from. From this criterion alone, the standard for hiring is being kept very high.<\/p>\n
The second critical factor is about \u201cgrowing the company\u201d. He envisioned that each new hire would continue to help the company to grow and expand its business which means they must think ahead toward the future and have new skills that contribute to the company. He wrote: “The hiring standard has to continuously go up. I ask people to visualize the company\u00a0five years from now. At that point, each of us should look around and say, ‘the standards are so high now, I’m glad I got in when I did!'”<\/p>\n
The last critical factor he seeks from new hires is a distinctive skill or interest to contribute to the company’s culture and help cultivate a fun and interesting workplace. And it doesn’t have to be related to the job. He gives the example of one employee who is a National Spelling Bee champion. While there’s a lot to be said for being well-rounded, it’s the pointy ones that Bezos wants.<\/p>\n
It’s been over 15 years since Bezos wrote about these hiring critical factors, but given Amazon’s success, his vision of continuous growing and expanding based on the talents that he hired is certainly the most important factor that drive the company\u2019s success. Today success is depending on the talents of people in the company and if you do not know this, you should be learning from this lesson. To grow a company you must grow your team first and build a company culture of excellence by have a strong hiring process. As long as you can continue to raise the standards high, you will have the best talent in whatever you do.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tu\u1ea7n tr\u01b0\u1edbc t\u00f4i \u0111\u1ecdc m\u1ed9t b\u00e0i b\u00e1o ng\u1eafn c\u1ee7a t\u00e1c gi\u1ea3 Vernon Gunnarson v\u1ec1 c\u00f4ng ti Amazon m\u00e0 t\u00f4i mu\u1ed1n chia s\u1ebb v\u1edbi c\u00e1c b\u1ea1n. … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4553","post","type-post","status-publish","format-standard","hentry","category-xu-huong-toan-cau"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4553"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4553\/revisions"}],"predecessor-version":[{"id":4554,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4553\/revisions\/4554"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}