	{"id":4378,"date":"2014-07-18T20:08:08","date_gmt":"2014-07-18T13:08:08","guid":{"rendered":"http:\/\/science-technology.vn\/?p=4378"},"modified":"2014-07-18T20:08:08","modified_gmt":"2014-07-18T13:08:08","slug":"loi-khuyen-cho-nguoi-chu-cong-ti-nho","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=4378","title":{"rendered":"L\u1eddi khuy\u00ean cho ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti nh\u1ecf"},"content":{"rendered":"<p>T\u1eeb kh\u00eda c\u1ea1nh kinh doanh, C\u00f4ng ngh\u1ec7 th\u00f4ng tin (IT) c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 nhi\u1ec1u \u0111i\u1ec1u, l\u00e0m t\u0103ng t\u00ednh hi\u1ec7u l\u1ef1c, t\u00ednh hi\u1ec7u qu\u1ea3 c\u0169ng nh\u01b0 gi\u1ea3m chi ph\u00ed v\u00e0 l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn cho c\u00e1c c\u00f4ng ti, b\u1ea5t k\u1ec3 k\u00edch c\u1ee1. Nh\u01b0ng c\u00f3 hi\u1ec3u l\u1ea7m r\u1eb1ng CNTT ch\u1ec9 t\u1ed1t cho c\u00f4ng ti l\u1edbn m\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p cho c\u00f4ng ti v\u1eeba hay nh\u1ecf.<\/p>\n<p>V\u00e0i n\u0103m tr\u01b0\u1edbc, m\u1ed9t ng\u01b0\u1eddi b\u1ea1n l\u00e0m ch\u1ee7 m\u1ed9t c\u00f4ng ti nh\u1ecf \u0111\u00e3 n\u00f3i v\u1edbi t\u00f4i r\u1eb1ng c\u00f4ng ti c\u1ee7a anh \u1ea5y c\u00f3 t\u00e1m ng\u01b0\u1eddi \u0111ang l\u00e0m t\u1ed1t m\u00e0 kh\u00f4ng c\u00f3 m\u00e1y t\u00ednh. T\u00f4i h\u1ecfi anh \u1ea5y: \u201cAnh c\u00f3 g\u1ecdi kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i kh\u00f4ng?&#8221; Anh \u1ea5y tr\u1ea3 l\u1eddi: \u201cT\u1ea5t nhi\u00ean, ch\u00fang t\u00f4i n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i m\u1ecdi l\u00fac.\u201d T\u00f4i b\u1ea3o anh \u1ea5y: \u201cTrong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, anh ch\u1ec9 c\u00f3 th\u1ec3 n\u00f3i v\u1edbi t\u00e1m kh\u00e1ch h\u00e0ng m\u1ed9t l\u00fac. N\u1ebfu anh d\u00f9ng email \u0111\u1ec3 g\u1eedi th\u00f4ng tin v\u1ec1 c\u00f4ng ti c\u1ee7a anh, anh c\u00f3 th\u1ec3 \u0111\u1ea1t t\u1edbi con s\u1ed1 v\u00f4 h\u1ea1n kh\u00e1ch h\u00e0ng. G\u1eedi emails ti\u1ebft ki\u1ec7m th\u1eddi gian c\u1ee7a anh b\u1eb1ng vi\u1ec7c tr\u00e1nh nhu c\u1ea7u g\u1ecdi \u0111i\u1ec7n tho\u1ea1i tr\u00ean c\u01a1 s\u1edf c\u00e1 nh\u00e2n v\u00e0 c\u00f4ng nh\u00e2n c\u1ee7a anh c\u00f3 th\u1ec3 d\u00f9ng th\u1eddi gian \u0111\u00f3 \u0111\u1ec3 l\u00e0m c\u00f4ng vi\u1ec7c n\u0103ng su\u1ea5t kh\u00e1c.\u201d V\u00ec anh \u1ea5y d\u01b0\u1eddng nh\u01b0 c\u00f2n ng\u1ea7n ng\u1ea1i, t\u00f4i ti\u1ebfp t\u1ee5c: \u201c\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra khi kh\u00e1ch h\u00e0ng c\u1ea7n d\u1ecbch v\u1ee5 c\u1ee7a anh sau gi\u1edd l\u00e0m vi\u1ec7c?&#8221; Anh \u1ea5y gi\u1ea3i th\u00edch: \u201cCh\u00fang t\u00f4i c\u00f3 m\u00e1y tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd \u0111\u1ec3 l\u1ea1i tin nh\u1eafn.\u201d T\u00f4i b\u1ea3o anh \u1ea5y: \u201cTrong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u1ee7a anh ph\u1ea3i \u0111\u1ee3i \u0111\u1ebfn ng\u00e0y h\u00f4m sau khi anh ki\u1ec3m tin nh\u1eafn qua \u0111i\u1ec7n tho\u1ea1i. Ng\u00e0y nay nhi\u1ec1u doanh nghi\u1ec7p v\u1eadn h\u00e0nh 24 gi\u1edd v\u00e0 7 ng\u00e0y m\u1ed9t tu\u1ea7n, n\u1ebfu d\u1ecbch v\u1ee5 c\u1ee7a anh kh\u00f4ng s\u1eb5n c\u00f3, kh\u00e1ch h\u00e0ng c\u1ee7a anh c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a anh v\u00e0 anh s\u1ebd m\u1ea5t kh\u00e1ch h\u00e0ng. Nh\u01b0ng n\u1ebfu anh c\u00f3 h\u1ec7 th\u1ed1ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00fa g\u1ecdi \u0111i\u1ec7n tho\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00f3 s\u1ebd nh\u1eadn tin nh\u1eafn c\u1ee7a kh\u00e1ch h\u00e0ng, r\u1ed3i li\u00ean l\u1ea1c v\u1edbi anh hay g\u1eedi m\u1ed9t tin nh\u1eafn cho anh. Anh quy\u1ebft \u0111\u1ecbnh \u0111\u00e1p \u1ee9ng hay kh\u00f4ng tu\u1ef3 theo s\u1ef1 kh\u1ea9n thi\u1ebft nh\u01b0ng ph\u1ea7n m\u1ec1m d\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1ea1t t\u1edbi anh trong tr\u01b0\u1eddng h\u1ee3p kh\u1ea9n c\u1ea5p.\u201d Anh \u1ea5y d\u01b0\u1eddng nh\u01b0 b\u1ecb thuy\u1ebft ph\u1ee5c nh\u01b0ng h\u1ecfi: \u201cT\u00f4i kh\u00f4ng mu\u1ed1n tr\u1ea3 nhi\u1ec1u ti\u1ec1n.\u201d Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u n\u00eau ra m\u1ed9t s\u1ed1 con s\u1ed1 c\u00f9ng nhau v\u00e0 anh \u1ea5y ng\u1ea1c nhi\u00ean khi bi\u1ebft r\u1eb1ng chi ph\u00ed thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u00f4ng tin nh\u1ecf, k\u1ec3 c\u1ea3 t\u00e1m m\u00e1y t\u00ednh c\u00f3 truy nh\u1eadp Internet kh\u00f4ng t\u1ed1n nhi\u1ec1u nh\u01b0 anh \u1ea5y t\u01b0\u1edfng nh\u01b0ng c\u00f3 th\u1ec3 gi\u00fap nhi\u1ec1u cho c\u00f4ng ti anh \u1ea5y.<\/p>\n<p>V\u00e0i th\u00e1ng sau, anh \u1ea5y g\u1ecdi v\u00e0 b\u1ea3o t\u00f4i r\u1eb1ng do h\u1ec7 th\u00f4ng tin hi\u1ec7u qu\u1ea3, c\u00f4ng ti c\u1ee7a anh \u1ea5y \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng l\u00ean t\u1edbi 30 ng\u01b0\u1eddi v\u00e0 anh \u1ea5y mu\u1ed1n c\u00f3 th\u00eam l\u1eddi khuy\u00ean v\u1ec1 m\u1edf r\u1ed9ng h\u1ec7 th\u00f4ng tin hi\u1ec7n th\u1eddi c\u1ee7a anh \u1ea5y cho hi\u1ec7u qu\u1ea3. T\u00f4i b\u1ea3o anh \u1ea5y r\u1eb1ng anh \u1ea5y c\u00f3 th\u1ec3 c\u00e0i h\u1ec7 Qu\u1ea3n l\u00ed quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 qui tr\u00ecnh b\u00e1n c\u1ee7a anh \u1ea5y. T\u00f4i n\u00f3i: \u201cC\u00f4ng ti c\u1ee7a anh c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng, khi anh \u0111\u01b0a t\u1ea5t c\u1ea3 h\u1ecd v\u00e0o trong c\u01a1 s\u1edf d\u1eef li\u1ec7u, ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u1ed5 ch\u1ee9c h\u1ecd th\u00e0nh c\u00e1c ph\u00e2n lo\u1ea1i kh\u00e1c nhau. Ch\u1eb3ng h\u1ea1n, v\u1edbi kh\u00e1ch h\u00e0ng n\u00e0o c\u00e1c c\u00f4ng nh\u00e2n ph\u1ea3i li\u00ean h\u1ec7 tr\u01b0\u1edbc h\u1ebft \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5; kh\u00e1ch h\u00e0ng n\u00e0o c\u00e1c c\u00f4ng nh\u00e2n ph\u1ea3i li\u00ean h\u1ec7 \u0111\u1ec3 b\u00e1n h\u00e0ng, kh\u00e1ch h\u00e0ng n\u00e0o c\u00e1c c\u00f4ng nh\u00e2n ph\u1ea3i l\u1eadp l\u1ecbch cho g\u1ecdi \u0111i\u1ec7n tho\u1ea1i ti\u1ebfp th\u1ecb; kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00e3 tr\u1ea3 ti\u1ec1n \u0111\u1ea7y \u0111\u1ee7, v\u00e0 kh\u00e1ch h\u00e0ng n\u00e0o c\u00f2n ch\u01b0a tr\u1ea3 v.v. \u0110i\u1ec1u n\u00e0y s\u1ebd ti\u1ebft ki\u1ec7m nhi\u1ec1u th\u1eddi gian cho x\u1eed l\u00ed d\u1eef li\u1ec7u v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng vi\u1ec7c gi\u1ea5y t\u1edd. L\u00e0 ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti, anh c\u00f3 th\u1ec3 truy nh\u1eadp v\u00e0o h\u1ec7 th\u1ed1ng CRM v\u00e0 ki\u1ec3m c\u00f4ng nh\u00e2n c\u1ee7a anh \u0111ang l\u00e0m vi\u1ec7c th\u1ebf n\u00e0o v\u00e0o b\u1ea5t k\u00ec l\u00fac n\u00e0o, \u0111i\u1ec1u n\u00e0y ti\u1ebft ki\u1ec7m th\u1eddi gian h\u1ecdp v\u00e0 ch\u1edd \u0111\u1ee3i b\u00e1o c\u00e1o b\u00e1n h\u00e0ng.\u201d<\/p>\n<p>T\u00f4i kh\u00f4ng n\u00f3i chuy\u1ec7n v\u1edbi anh \u1ea5y trong nhi\u1ec1u n\u0103m m\u00e3i cho t\u1edbi khi anh \u1ea5y g\u1ecdi \u0111i\u1ec7n l\u1ea1i v\u00e0 h\u1ecfi th\u00eam l\u1eddi khuy\u00ean. Anh \u1ea5y b\u1ea3o t\u00f4i r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a anh \u1ea5y \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng v\u00e0 b\u00e2y gi\u1edd c\u00f3 tr\u00ean hai tr\u0103m c\u00f4ng nh\u00e2n. Anh \u1ea5y h\u00e1o h\u1ee9c: \u201cT\u00f4i kh\u00f4ng bi\u1ebft v\u1ec1 t\u1ef1 \u0111\u1ed9ng ho\u00e1 v\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3 nh\u01b0ng nh\u1edd c\u00f3 l\u1eddi khuy\u00ean c\u1ee7a anh, n\u00f3 c\u00f3 t\u00e1c d\u1ee5ng t\u1ed1t nh\u01b0ng hi\u1ec7n th\u1eddi t\u00f4i c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1ec1 qu\u1ea3n l\u00ed qu\u00e1 nhi\u1ec1u th\u1ee9. Sau khi nh\u1eadn m\u1ed9t s\u1ed1 th\u00f4ng tin t\u1eeb anh \u1ea5y, t\u00f4i g\u1ee3i \u00fd r\u1eb1ng anh \u1ea5y c\u00f3 th\u1ec3 mua h\u1ec7 L\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i nguy\u00ean doanh nghi\u1ec7p (ERP) \u0111\u1ec3 qu\u1ea3n l\u00ed doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 h\u01a1n. T\u00f4i b\u1ea3o anh \u1ea5y: \u201cM\u1eb7c d\u1ea7u ERP \u0111\u01b0\u1ee3c d\u00f9ng nhi\u1ec1u nh\u1ea5t trong c\u00e1c c\u00f4ng ti l\u1edbn nh\u01b0ng c\u00f4ng ti c\u1ee7a anh \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh, anh c\u00f3 th\u1ec3 mua phi\u00ean b\u1ea3n nh\u1ecf h\u01a1n c\u1ee7a ERP. Ph\u1ea7n m\u1ec1m n\u00e0y ch\u1ee9a c\u00e1c c\u1ea5u ph\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 qu\u1ea3n l\u00ed ph\u1ea7n \u0111\u1eb7c th\u00f9 c\u1ee7a doanh nghi\u1ec7p. V\u1ec1 c\u0103n b\u1ea3n \u1ee9ng d\u1ee5ng CRM m\u00e0 anh \u0111\u00e3 d\u00f9ng l\u00e0 m\u1ed9t c\u1ea5u ph\u1ea7n trong s\u1ea3n ph\u1ea9m ERP. C\u00e1c c\u1ea5u ph\u1ea7n kh\u00e1c l\u00e0 t\u00e0i nguy\u00ean con ng\u01b0\u1eddi, k\u1ebf to\u00e1n, qu\u1ea3n l\u00ed kho, v\u00e0 ph\u00e2n ph\u1ed1i. T\u1eebng c\u1ea5u ph\u1ea7n h\u00e0nh \u0111\u1ed9ng nh\u01b0 m\u1ed9t kho ch\u1ee9a th\u00f4ng tin cho c\u00f4ng nh\u00e2n c\u1ee7a anh. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 CRM v\u1edbi d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng, ERP t\u1ed5 ch\u1ee9c m\u1ecdi th\u1ee9 trong c\u00f4ng ti c\u1ee7a anh t\u01b0\u01a1ng \u1ee9ng theo t\u1eebng ch\u1ee9c n\u0103ng \u0111i\u1ec1u l\u00e0m ti\u1ebft ki\u1ec7m th\u1eddi gian t\u1ed1n cho qu\u1ea3n l\u00ed c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00e0 chia s\u1ebb th\u00f4ng tin. Khi t\u1ea5t c\u1ea3 nh\u1eefng c\u1ea5u ph\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p \u0111\u1ea7y \u0111\u1ee7, anh c\u00f3 th\u1ec3 thu th\u1eadp, tr\u00edch r\u00fat v\u00e0 ph\u00e2n t\u00edch m\u1ecdi d\u1eef li\u1ec7u trong c\u00f4ng ti c\u1ee7a anh v\u00e0 d\u00f9ng ph\u1ea7n m\u1ec1m trinh s\u00e1t doanh nghi\u1ec7p \u0111\u1ec3 cung c\u1ea5p cho anh &#8220;B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n&#8221; g\u1ed3m nh\u1eefng th\u00f4ng tin m\u1ea5u ch\u1ed1t \u0111\u1ec3 gi\u00fap anh l\u00e0m quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n th\u1ed1ng k\u00ea v\u00e0 d\u1eef li\u1ec7u.\u201d<\/p>\n<p>\u201cNg\u00e0y nay H\u1ec7 th\u00f4ng tin l\u00e0 ph\u1ea7n m\u1ea5u ch\u1ed1t c\u1ee7a b\u1ea5t k\u00ec c\u00f4ng ti n\u00e0o, b\u1ea5t k\u1ec3 k\u00edch c\u1ee1. Khi nhi\u1ec1u doanh nghi\u1ec7p \u0111\u01b0\u1ee3c qu\u1ea3n l\u00ed qua Internet trong d\u1ea1ng th\u1ee9c s\u1ed1 th\u1ee9c nh\u01b0 emails, fax, v\u0103n b\u1ea3n, v\u00e0 t\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c qu\u00e9t, anh c\u1ea7n c\u00f3 h\u1ec7 th\u00f4ng tin \u0111\u1ec3 qu\u1ea3n l\u00ed ch\u00fang. Anh c\u1ea7n thu\u00ea Ng\u01b0\u1eddi qu\u1ea3n l\u00ed h\u1ec7 th\u00f4ng tin \u0111\u1ec3 qu\u1ea3n l\u00ed kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 t\u1ed5 ch\u1ee9c ch\u00fang th\u00e0nh th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb cho \u0111a d\u1ea1ng ch\u1ee7 \u0111\u1ecbnh t\u1eeb l\u00e0m quy\u1ebft \u0111\u1ecbnh cho t\u1edbi qu\u1ea3n l\u00ed r\u1ee7i ro. Anh c\u1ea7n ng\u01b0\u1eddi qu\u1ea3n l\u00ed \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, ai \u0111\u00f3 c\u00f3 c\u1ea3 k\u0129 n\u0103ng doanh nghi\u1ec7p v\u00e0 k\u0129 n\u0103ng k\u0129 thu\u1eadt. Ng\u01b0\u1eddi qu\u1ea3n l\u00ed h\u1ec7 th\u00f4ng tin s\u1ebd l\u00e0 c\u1ed1 v\u1ea5n c\u1ee7a anh, ng\u01b0\u1eddi t\u01b0 v\u1ea5n c\u1ee7a anh v\u1ec1 m\u1ecdi m\u1eb7t k\u0129 thu\u1eadt v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 th\u00f4ng tin cho c\u00f4ng ti c\u1ee7a anh gi\u00f3ng th\u1eb3ng v\u1edbi m\u1ee5c \u0111\u00edch doanh nghi\u1ec7p c\u1ee7a anh. C\u00f4ng ti c\u1ee7a anh c\u00e0ng ph\u00e1t tri\u1ec3n nhi\u1ec1u kinh doanh, anh c\u00e0ng c\u1ea7n nhi\u1ec1u h\u1ec7 th\u00f4ng tin v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u00f3 k\u0129 n\u0103ng cao \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho anh.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&#8212;English version&#8212;<\/p>\n<p>&nbsp;<\/p>\n<p>Advice for a small company owner<\/p>\n<p>From the business aspect, Information Technology (IT) can automate many things, increases efficiency, effectiveness as well as reduce costs and increase profits for the companies, regardless of the size. But there is a misconception that IT is only good for large companies but not suitable for medium or small size companies.<\/p>\n<p>Few years ago, a friend who owns a small company told me that his company of eight people was doing fine without computers. I asked him: \u201cDo you call customers by phone? He answered: \u201cOf course, we talk to customers about our services all the time.\u201d I told him: \u201cIn that case, you can only talk to eight customers at the same time. If you use email to send information about your company, you can reach unlimited number of customers. Sending emails save you time by avoiding the need to make phone calls on individual basis and your workers can use that time to do other productive works.\u201d Since he seemed reluctant, I continued: \u201cWhat will happen when customers need your service after working hours? He explained: \u201cWe have phone answering machine for customer to leave us messages.\u201d I told him: \u201cIn that case your customer has to wait until the next day when you check phone messages. Today many businesses operate 24 hours and 7 days a week, if you service is not available, your customers may contact your competitors and you will lose customers. But if you have an automated customer service system to handle customer calls, it will get the customers\u2019 messages, then contact you or send a text message to you. You decide to respond or not depending on the urgency but an automated service software saves time and allows customers to reach you in case of emergency.\u201d He seemed convinced but asked: \u201cI do not want to pay a lot of money.\u201d We began to put some numbers together and he was surprised to learn that the cost of establish a small information system, including eight computers with access to the Internet did not cost as much as he thought but can help his company significantly.<\/p>\n<p>Few months later, he called and told me that due to the efficient information system, his company has grown to 30 persons and he wanted more advices on expanding his current information systems for effectiveness. I told him that he may want to install a Customer Relationship Management (CRM) system to automate his sales process. I said: \u201cYour company has many customers, when you put all of them into the database, the software can automatically organize them into different categories. For example, which customers that workers should contact first to provide service; which customers workers should contact for sales; which customers workers should schedule for marketing calls; which customers have paid in full, and which customers have not paid yet etc. This will save a lot of time on data processing and avoid more paperwork. As company owner, you can access the CRM system and check how your workers are doing at any time which saves time on meetings and waiting for sale report.\u201d<\/p>\n<p>I did not talk to him for several years until he called again and asked for more advices. He told me that his business has growing and now has over two hundred workers. He was excited: \u201cI did not know about automation and efficiency but thanks to your advices, it worked well but currently I have problem of managing too many things. After getting some information from him, I suggested that he may purchase a small Enterprise Resources Planning (ERP) to manage the business more effectively. I told him: \u201cAlthough ERP is mostly used in larger companies but your company is growing fast, you can still buy a smaller version of ERP. This software contains different components designed to manage a particular part of the business. Basically the CRM application that you already used is one component in the ERP products. The other components are human resources, accounting, inventory, and distribution. Each component acts as a repository of information for your workers. Similar to the CRM with sales and customers data, the ERP organize everything in your company according to each function which saves time spent on database management and information sharing. When all of these components are fully integrated, you can collect, extract and analyze all data in your company and using business intelligence software to provide you a \u201cDashboard\u201d of critical information to help you make decision based on statistical facts and data.\u201d<\/p>\n<p>\u201cToday Information Systems is a critical part of any company, regardless of the size. As more businesses are conducted over the Internet in digital formats such as emails, fax, text, and scanned documents you need to have an information system to manage them. You need to hire an Information System Manager to manage these increasing volumes of data and organize them into valuable information for variety of purposes from decision making to risk management. You need manager who are specially trained to do that, someone who has both business skills and technical skills. The information system manager will be your advisor, your consultant on all technical aspects and plan an information technology strategy for your company in alignment with your business goals. The more businesses your company grows, the more you will need information systems and highly skilled manager to support you.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1eeb kh\u00eda c\u1ea1nh kinh doanh, C\u00f4ng ngh\u1ec7 th\u00f4ng tin (IT) c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 nhi\u1ec1u \u0111i\u1ec1u, l\u00e0m t\u0103ng t\u00ednh hi\u1ec7u l\u1ef1c, t\u00ednh hi\u1ec7u qu\u1ea3 &hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4378","post","type-post","status-publish","format-standard","hentry","category-quan-li-he-thong-tin"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4378"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4378\/revisions"}],"predecessor-version":[{"id":4379,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4378\/revisions\/4379"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}