{"id":431,"date":"2013-06-19T19:32:26","date_gmt":"2013-06-19T12:32:26","guid":{"rendered":"http:\/\/science-technology.vn\/?p=431"},"modified":"2013-06-19T19:32:26","modified_gmt":"2013-06-19T12:32:26","slug":"kinh-doanh-truc-tuyen","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=431","title":{"rendered":"Kinh doanh tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"

M\u1ed9t sinh vi\u00ean khoa h\u1ecdc m\u00e1y t\u00ednh vi\u1ebft cho t\u00f4i: \u201cEm \u0111ang l\u1eadp k\u1ebf ho\u1ea1ch kh\u1edfi \u0111\u1ea7u m\u1ed9t kinh doanh tr\u1ef1c tuy\u1ebfn nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi b\u1ea3o em r\u1eb1ng c\u00f3 v\u00e0i m\u00f4 h\u00ecnh kinh doanh v\u00e0 m\u00f4 h\u00ecnh n\u00e0o em mu\u1ed1n kh\u1edfi \u0111\u1ea7u. B\u00e2y gi\u1edd em b\u1ecb l\u1eabn l\u1ed9n. Xin th\u1ea7y gi\u00fap \u0111\u1ee1.”\u00a0<\/span><\/p>\n

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\u0110\u00e1p: Internet l\u00e0 “kinh t\u1ebf m\u1edbi” v\u00ec m\u1ecdi ng\u01b0\u1eddi l\u00e0m kinh doanh to\u00e0n c\u1ea7u thay v\u00ec c\u1ee5c b\u1ed9. Tr\u01b0\u1edbc khi m\u1edf m\u1ed9t kinh doanh tr\u1ef1c tuy\u1ebfn, b\u1ea1n c\u1ea7n c\u00f3 m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 v\u00e0 ch\u1eafc. M\u00f4 h\u00ecnh kinh doanh l\u00e0 m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 c\u00e1ch b\u1ea1n l\u00e0m ti\u1ec1n. Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 kinh doanh tr\u1ef1c tuy\u1ebfn ch\u1ec9 l\u00e0 thi\u1ebft l\u1eadp website v\u00e0 b\u00e1n c\u00e1c th\u1ee9 nh\u01b0ng \u0111\u1ec3 th\u00e0nh c\u00f4ng b\u1ea1n c\u1ea7n nh\u1eadn di\u1ec7n r\u00f5 b\u1ea1n mu\u1ed1n l\u00e0m g\u00ec v\u00e0 l\u00e0m sao b\u1ea1n l\u00e0m ra ti\u1ec1n. C\u00f3 v\u00e0i ki\u1ec3u m\u00f4 h\u00ecnh kinh doanh Internet v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n l\u00e0m s\u00e1ng t\u1ecf b\u1ea1n mu\u1ed1n kh\u1edfi \u0111\u1ea7u t\u1eeb m\u00f4 h\u00ecnh n\u00e0o:<\/p>\n

M\u00f4 h\u00ecnh kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed E-Commerce: B\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn b\u1eb1ng vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t website c\u00f3 ch\u1ee9a danh s\u00e1ch s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n mu\u1ed1n b\u00e1n. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ecdn nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y v\u00e0 tr\u1ea3 ti\u1ec1n cho b\u1ea1n d\u00f9ng th\u1ebb t\u00edn d\u1ee5ng. B\u00e1n s\u1ea3n ph\u1ea9m qua Internet gi\u00e0m b\u1edbt chi ph\u00ed c\u00f3 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u1eadt l\u00ed v\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t. N\u00f3 t\u01b0\u01a1ng t\u1ef1 v\u1edbi vi\u1ec7c m\u1edf c\u1eeda h\u00e0ng \u0111\u1ec3 b\u00e1n c\u00e1c th\u1ee9 nh\u01b0ng b\u1ea1n l\u00e0m n\u00f3 trong th\u1ebf gi\u1edbi \u1ea3o. V\u00ec d\u1ec5 l\u00e0m n\u00f3, c\u00f3 c\u1ea3 tri\u1ec7u c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn b\u00e1n \u0111\u1ee7 m\u1ecdi th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung cho n\u00ean c\u1ea1nh tranh l\u00e0 d\u1eef d\u1ed9i.<\/p>\n

M\u00f4 h\u00ecnh kinh doanh m\u1ed1i l\u00e1i \u0111i\u1ec7n t\u1eed E-Brokerage: B\u1ea1n thi\u1ebft l\u1eadp website nh\u01b0ng cho ph\u00e9p ng\u01b0\u1eddi kh\u00e1c b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd trong website c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ed5i l\u1ea1i b\u1ea1n l\u1ea5y ph\u1ea7n tr\u0103m n\u00e0o \u0111\u00f3 c\u1ee7a s\u1ed1 b\u00e1n. V\u1ec1 c\u0103n b\u1ea3n b\u1ea1n \u0111\u01b0a ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n l\u1ea1i v\u1edbi nhau qua website c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y ph\u1ee9c t\u1ea1p h\u01a1n nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 l\u00f4i k\u00e9o nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00ec website c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u th\u1ee9 th\u1ebf \u0111\u1ec3 b\u00e1n. N\u00f3 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u1edf ch\u1ee3 v\u00e0 cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi t\u1edbi v\u00e0 b\u00e1n c\u00e1c th\u1ee9 c\u1ee7a h\u1ecd \u1edf \u0111\u00f3. B\u1ea1n l\u00e0 ch\u1ee7 ch\u1ee3; ng\u01b0\u1eddi b\u00e1n ph\u1ea3i tr\u1ea3 cho b\u1ea1n ph\u1ea7n tr\u0103m n\u00e0o \u0111\u00f3 c\u1ee7a s\u1ed1 b\u00e1n c\u1ee7a h\u1ecd \u0111\u1ec3 d\u00f9ng ch\u1ee3 \u1ea3o c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch eBay v\u00e0 Amazon l\u00e0m. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ee9c t\u1ea1p h\u01a1n v\u00e0 y\u00eau c\u1ea7u nhi\u1ec1u n\u1ed7 l\u1ef1c h\u01a1n v\u00e0 t\u1ed5 chuy\u00ean nghi\u1ec7p \u0111\u1ec3 v\u1eadn h\u00e0nh v\u00e0 h\u1ed7 tr\u1ee3.<\/p>\n

M\u00f4 h\u00ecnh kinh doanh \u0111\u1ea5u gi\u00e1 \u0111i\u1ec7n t\u1eed E-Auctions: B\u1ea1n l\u1eadp website v\u00e0 cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi b\u00e1n c\u00e1c th\u1ee9 \u1edf \u0111\u00f3 nh\u01b0ng thay v\u00ec \u0111\u1eb7t gi\u00e1 c\u1ed1 \u0111\u1ecbnh, b\u1ea1n cho ph\u00e9p ng\u01b0\u1eddi mua \u0111\u01b0\u1ee3c \u0111\u1ea5u th\u1ea7u v\u1ec1 c\u00e1c m\u1eb7t h\u00e0ng. Ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 t\u1edbi t\u1eeb b\u1ea5t k\u00ec \u0111\u00e2u tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec3 d\u00f9ng website c\u1ee7a b\u1ea1n, v\u1edbi \u0111i\u1ec1u ki\u1ec7n ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 chuy\u1ec3n giao m\u1ecdi th\u1ee9 cho kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u ch\u1ed7. \u01afa chu\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 m\u00e0 h\u1ecd s\u1eb5n l\u00f2ng tr\u1ea3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u c\u00f3 gi\u00e1 tr\u1ecb cao. B\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c ph\u1ea7n tr\u0103m c\u1ee7a s\u1ed1 b\u00e1n. N\u00f3 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 kinh doanh \u0111\u1ea5u gi\u00e1 truy\u1ec1n th\u1ed1ng nh\u01b0ng b\u1ea1n l\u00e0m n\u00f3 trong th\u1ebf gi\u1edbi \u1ea3o. \u0110i\u1ec1u n\u00e0y ph\u1ee9c t\u1ea1p h\u01a1n v\u00e0 y\u00eau c\u1ea7u ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m \u0111\u1ec3 v\u1eadn h\u00e0nh v\u00e0 h\u1ed7 tr\u1ee3.<\/p>\n

C\u00f3 v\u00e0i m\u00f4 h\u00ecnh kh\u00e1c n\u1eefa v\u00ec kinh doanh tr\u1ef1c tuy\u1ebfn v\u1eabn \u0111ang t\u0103ng tr\u01b0\u1edfng nh\u01b0 l\u01b0u k\u00ed Web, l\u01b0u k\u00ed n\u1ed9i dung, l\u01b0u k\u00ed x\u00e3 h\u1ed9i. Trong khi c\u00e1c c\u01a1 h\u1ed9i kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0 kh\u1ed5ng l\u1ed3 v\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh nh\u01b0ng vi\u1ec7c c\u1ea1nh tranh c\u0169ng g\u1eaft gao. B\u1ea1n c\u1ea7n h\u1ea5p d\u1eabn s\u1ed1 l\u1edbn kh\u00e1ch h\u00e0ng t\u1edbi website c\u1ee7a b\u1ea1n. Ph\u1ea7n l\u1edbn h\u1ecd s\u1ebd t\u1edbi website c\u1ee7a b\u1ea1n \u0111\u1ec3 xem v\u00e0 so s\u00e1nh gi\u00e1 nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f4ng mua c\u00e1i g\u00ec. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao b\u1ea1n c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi t\u1edbi website c\u1ee7a b\u1ea1n nh\u01b0 T\u1ed1i \u01b0u \u0111\u1ed9ng c\u01a1 t\u00ecm Search Engine Optimization (SEO), v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u0111\u1ec3 gi\u00fap h\u1ecd mua v\u00e0 gi\u1eef h\u1ecd quay l\u1ea1i nh\u01b0 k\u1ecbch b\u1ea3n web, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 n\u1ed9i dung \u0111\u1eb7c bi\u1ec7t h\u1ee3p theo th\u00f3i quen mua c\u1ee7a h\u1ecd.<\/p>\n

B\u1ea1n c\u0169ng c\u1ea7n nh\u1eadn di\u1ec7n li\u1ec7u b\u1ea1n c\u00f3 mu\u1ed1n l\u00e0m kinh doanh c\u1ee5c b\u1ed9 (d\u00f9ng ng\u00f4n ng\u1eef m\u1eb9 \u0111\u1ebb c\u1ee7a b\u1ea1n) hay to\u00e0n c\u1ea7u (d\u00f9ng ti\u1ebfng Anh). Kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0m thay \u0111\u1ed5i nhi\u1ec1u th\u1ee9. Ch\u1eb3ng h\u1ea1n, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 mua b\u1ea5t k\u00ec c\u00e1i g\u00ec t\u1eeb nh\u00e0 ri\u00eang c\u1ee7a h\u1ecd, d\u00f9ng m\u00e1y t\u00ednh \u0111\u1ec3 \u0111\u1ea1t t\u1edbi tri\u1ec7u kinh doanh tr\u1ef1c tuy\u1ebfn b\u1eb1ng vi\u1ec7c l\u1ef1a h\u00e0ng ho\u00e1 v\u00e0 ki\u1ec3m gi\u00e1.<\/p>\n

M\u1eb7c cho internet \u0111ang l\u00e0 “n\u1ec1n kinh t\u1ebf m\u1edbi,” qui t\u1eafc kinh doanh n\u00e0y v\u1eabn \u00e1p d\u1ee5ng: kinh doanh th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng kinh doanh tho\u1ea3 m\u00e3n cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0 tho\u1ea3 m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ea5t k\u1ec3 n\u00f3 b\u00e1n g\u00ec. B\u1ea1n ch\u1ec9 th\u00e0nh c\u00f4ng n\u1ebfu b\u1ea1n cho kh\u00e1ch h\u00e0ng \u0111i\u1ec1u h\u1ecd mu\u1ed1n v\u1edbi gi\u00e1 t\u1ed1t nh\u1ea5t v\u00e0 chuy\u1ec3n giao cho h\u1ecd theo c\u00e1ch nhanh nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c. Website c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 \u0111\u1ee7 th\u00f4ng tin cho kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00ec b\u1ea1n mu\u1ed1n h\u1ecd mua t\u1eeb b\u1ea1n. B\u1ea1n ph\u1ea3i trung th\u1ef1c v\u00e0 cung c\u1ea5p m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng v\u1ec1 t\u1eebng s\u1ea3n ph\u1ea9m c\u00f9ng v\u1edbi t\u00ednh n\u0103ng v\u00e0 gi\u00e1 c\u1ee7a n\u00f3. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0 c\u00e1ch gi\u1eef cho kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tho\u1ea3 m\u00e3n \u0111\u1ec3 cho h\u1ecd ti\u1ebfp t\u1ee5c quay l\u1ea1i v\u00e0 mua n\u1eefa.<\/p>\n

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—-English version—-<\/p>\n

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Online business<\/p>\n

A Computer Science graduates wrote to me: \u201cI am planning to start an on line business but people tell me that there are several business models and which model do I want to start. Now I am confused. Please help.<\/p>\n

Answer: The internet is the \u201cNew economy\u201d as people are doing business globally instead of locally. Before open an online business, you need to have a clear and well defined business model. The business model is the description in detail on how do you make money. Many people think online business is just set up a website and sell things but to succeed you need to clearly identify what you want to do and how do you make money. There are several types of Internet business models and you may need to clarify which one that you like to start:<\/p>\n

E-Commerce business model: You sell products on line by set up a website consists a list of products that you want to sell. Customers can select these products and pay you using credit cards. Selling products over the Internet reduces the cost of having physical retail stores and sales person. This is the most popular and most simple model. It is similar to open a store to sell thing but you do it in the virtual world. Because it is easy to do, there are millions on line stores selling everything you can imagine so competition is fierce.<\/p>\n

E-Brokerage business model: You set up website but allow other people to sell their products in your website in exchange for a percentage of the sales. Basically you bring buyers and sellers together via your website. This is more complex but it can draw more customers because your website has so many things to sell. It is similar to open a market and allow people to come and sell their things there. You are the market owner; sellers must pay you a percentage of their sales to use your virtual market. This is similar to what eBay and Amazon’s do. This is more complex model and requires more efforts and professional team of people to operate and support.<\/p>\n

E-Auctions business model: You set up website and allow people to sell things there but instead of set a fix price, you allow buyers to bid on the merchandises. Seller and buyers can come from anywhere in the world to use your website, providing sellers can deliver things to customers in many places. Customer preferences and the prices they are willing to pay can be analyzed to provide high value insights. You also get a percentage of the sales. It is similar to the traditional auction business but you do it in the virtual world. This is much more complex and requires experienced people to operate and support.<\/p>\n

There are several other models as the online business is still growing such as Web hosting, Content hosting, Social hosting. While Online business opportunities are huge and growing fast but competition is also fierce. You need to attract a large number of customers to your website. Most will go to your website to look and compare price but may not buy anything. That is why you will need a strategy to get people come to your website such as Search Engine Optimization (SEO), and develop successful strategies to help them buy and keep them coming back such as web scenario, ad campaign and special content to accommodate their buying habit.<\/p>\n

You also need to identify whether you want to do business locally (Using your own language) or globally (Using English). On line business changes many things. For example, people can buy anything from their own home, using computer to reach million of online businesses by select merchandises and check prices.<\/p>\n

Despite the internet being the “new economy,” the business rule still applies: the most successful businesses are those that satisfy their customers. The online business is to fill customer\u2019s needs regardless of what it sells. You only succeed if you give customers what they want at the best price and deliver to them at the fastest way possible. Your website must have enough information for the customers to make decision quick as you want them to buy from you. You must be honest and provide clear description of each product along with its features and prices. The most important in online business is how to keep customer happy so they continue to go back and buy more.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t sinh vi\u00ean khoa h\u1ecdc m\u00e1y t\u00ednh vi\u1ebft cho t\u00f4i: \u201cEm \u0111ang l\u1eadp k\u1ebf ho\u1ea1ch kh\u1edfi \u0111\u1ea7u m\u1ed9t kinh doanh tr\u1ef1c tuy\u1ebfn nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-431","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=431"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/431\/revisions"}],"predecessor-version":[{"id":432,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/431\/revisions\/432"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}