{"id":4290,"date":"2014-05-27T09:15:18","date_gmt":"2014-05-27T02:15:18","guid":{"rendered":"http:\/\/science-technology.vn\/?p=4290"},"modified":"2014-05-27T09:15:18","modified_gmt":"2014-05-27T02:15:18","slug":"biet-khach-hang-muon-gi","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=4290","title":{"rendered":"Bi\u1ebft kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec"},"content":{"rendered":"

V\u1edbi to\u00e0n c\u1ea7u ho\u00e1, to\u00e0n th\u1ebf gi\u1edbi b\u00e2y gi\u1edd \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i b\u1edfi c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 v\u1edbi vi\u1ec7c gia t\u0103ng nhanh ch\u00f3ng c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, nhi\u1ec1u d\u1eef li\u1ec7u l\u00e0 s\u1eb5n c\u00f3. Nh\u1eefng c\u00f4ng ti c\u00f3 th\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u n\u00e0y s\u1ebd th\u1ea5y nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch m\u00e0 c\u00f3 th\u1ec3 cho h\u1ecd \u01b0u th\u1ebf canh tranh. Ch\u1eb3ng h\u1ea1n, b\u1eb1ng vi\u1ec7c thu th\u1eadp th\u00f4ng tin m\u00e0 m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb tr\u00ean Facebook v\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, Samsung c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra chu\u1ed7i c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u1edbi t\u00ednh n\u0103ng v\u00e0 ch\u1ee9c n\u0103ng m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n v\u00e0 thu \u0111\u01b0\u1ee3c \u01b0u th\u1ebf h\u01a1n Apple, Motorola v\u00e0 Nokia. B\u1eb1ng vi\u1ec7c bi\u1ebft kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec v\u00e0 s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n, c\u00e1c c\u00f4ng ti c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 h\u1ea5p d\u1eabn s\u1ed1 l\u1edbn kh\u00e1ch h\u00e0ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi v\u00ec th\u1ecb tr\u01b0\u1eddng b\u00e2y gi\u1edd l\u00e0 to\u00e0n c\u1ea7u ch\u1ee9 kh\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao nhi\u1ec1u c\u00f4ng ti \u0111ang chuy\u1ec3n nhanh v\u00e0o c\u00e1ch ti\u1ebfp c\u1eadn kinh doanh \u0111\u01b0\u1ee3c d\u1eabn l\u00e1i theo d\u1eef li\u1ec7u v\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd l\u00e0m thay \u0111\u1ed5i nhi\u1ec1u th\u1ee9. Thay v\u00ec chi ti\u1ec1n v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb, c\u00e1c c\u00f4ng ti \u0111ang chi ti\u1ec1n v\u00e0o thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch ch\u00fang \u0111\u1ec3 nh\u1eadn di\u1ec7n nhu c\u1ea7u v\u00ec ph\u00e2n t\u00edch Big data l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi \u0111\u1ec3 thu \u0111\u01b0\u1ee3c \u01b0u th\u1ebf cho doanh nghi\u1ec7p trong th\u1ebf k\u1ec9 21.<\/span><\/p>\n

Ng\u00e0y nay c\u00e1c c\u00f4ng ti n\u0103ng n\u1ed5 \u0111ang d\u00f9ng ph\u00e2n t\u00edch Big data \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. M\u1ed9t quan ch\u1ee9c \u0111i\u1ec1u h\u00e0nh gi\u1ea3i th\u00edch: \u201cTrong qu\u00e1 kh\u1ee9, c\u00e1c c\u00f4ng ti d\u1ef1a tr\u00ean ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o v\u00e0 gi\u1ea3m gi\u00e1 \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng. N\u00f3 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 v\u00ec b\u1ea1n c\u00f3 th\u1ec3 hay kh\u00f4ng th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n cho n\u00ean b\u1ea1n ph\u1ea3i chi nhi\u1ec1u ti\u1ec1n cho qu\u1ea3ng c\u00e1o v\u00e0 gi\u1ea3m gi\u00e1 v\u1edbi hi v\u1ecdng c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ed1 b\u00e1n h\u01a1n. V\u1edbi Big data, b\u1ea1n bi\u1ebft \u0111\u00edch x\u00e1c ki\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 n\u00e0o kh\u00e1ch h\u00e0ng mu\u1ed1n; bao nhi\u00eau ng\u01b0\u1eddi s\u1ebd mua s\u1ea3n ph\u1ea9m, v\u00e0 h\u1ecd s\u1eb5n l\u00f2ng tr\u1ea3 bao nhi\u00eau. V\u1ec1 c\u0103n b\u1ea3n b\u1ea1n c\u00e0ng bi\u1ebft nhi\u1ec1u v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u n\u00e0y m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ph\u00e2n t\u00edch Big data l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y. Ng\u00e0y nay m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb nhi\u1ec1u th\u00f4ng tin tr\u00ean c\u00e1c tr\u1ea1m m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 khi \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch \u0111\u00fang ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng m\u1edbi, l\u00e0m t\u0103ng l\u1ee3i ngu\u1eadn, c\u1ea3i ti\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng, v\u00e0 thu \u0111\u01b0\u1ee3c \u01b0u th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u201d<\/p>\n

V\u00e0i n\u0103m tr\u01b0\u1edbc b\u1eb1ng vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u trong Facebook v\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, Samsung th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00edch m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh nh\u1ecf. H\u1ecd b\u1eaft \u0111\u1ea7u t\u1ea1o ra \u0111i\u1ec7n tho\u1ea1i th\u00f4n minh m\u00e0n h\u00ecnh l\u1edbn h\u01a1n, \u0111i\u1ec1u tr\u1edf th\u00e0nh b\u00e1n ch\u1ea1y nh\u1ea5t khi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c nh\u01b0 Motorola, Nokia, Sony v\u1eabn c\u00f2n s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh m\u00e0n h\u00ecnh nh\u1ecf h\u01a1n m\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u00edch. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch c\u00f4ng nghi\u1ec7p gi\u1ea3i th\u00edch: \u201cPh\u00e2n t\u00edch Big data l\u00e0m cho c\u00f4ng ti c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, \u0111i\u1ec1u \u0111\u01b0a t\u1edbi kinh doanh t\u1ed1t h\u01a1n v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. B\u1eb1ng vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u, c\u00e1c c\u00f4ng ti c\u00f3 \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 chuy\u1ec3n giao \u0111\u00edch x\u00e1c \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n v\u00e0 \u0111\u1ea3m b\u1ea3o t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng. B\u1eb1ng vi\u1ec7c bi\u1ebft s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 n\u00e0o m\u00e0 kh\u00e1ch h\u00e0ng th\u00edch hay kh\u00f4ng th\u00edch v\u00e0 c\u00e1ch h\u1ecd d\u00f9ng n\u00f3, c\u00f4ng ti c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng cho mong \u0111\u1ee3i c\u1ee7a h\u1ecd r\u1ed3i lo\u1ea1i b\u1ecf \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng.\u201d<\/p>\n

V\u1ec1 truy\u1ec1n th\u1ed1ng, ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti \u0111\u1ec1u d\u1ef1a tr\u00ean ng\u01b0\u1eddi ti\u1ebfp th\u1ecb, ng\u01b0\u1eddi l\u00e0m \u0111i\u1ec1u tra th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111i t\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi nh\u01b0ng \u0111\u00e2y h\u1ea7u h\u1ebft l\u00e0 “vi\u1ec7c \u0111o\u00e1n m\u00f2” thay v\u00ec s\u1ef1 ki\u1ec7n. V\u1edbi Big data, m\u1ecdi th\u1ee9 thay \u0111\u1ed5i v\u00ec c\u00f4ng ti bi\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec d\u1ef1a tr\u00ean d\u1eef li\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111i\u1ec1u l\u00e0 s\u1ef1 ki\u1ec7n. M\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00ed gi\u1ea3i th\u00edch: \u201cPh\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn cho c\u00f4ng ti kh\u1ea3 n\u0103ng l\u00e0m kinh doanh kh\u00e1c \u0111i v\u00ec c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra t\u1eeb s\u1ef1 ki\u1ec7n v\u00e0 d\u1eef li\u1ec7u thay v\u00ec t\u1eeb \u00fd ki\u1ebfn v\u00e0 n\u00f3 l\u00e0 c\u00e1ch th\u1ee9c s\u00e2u s\u1eafc nh\u1ea5t \u0111\u1ec3 l\u00e0m kinh doanh. B\u00e2y gi\u1edd, m\u1ecdi quy\u1ebft \u0111\u1ecbnh s\u1ebd d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00fang \u0111\u1eafn v\u00e0 ch\u00ednh x\u00e1c. To\u00e0n th\u1ec3 th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9t nhi\u00ean m\u1edf r\u1ed9ng, v\u00e0 \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng \u0111\u1ec3 th\u00e2u t\u00f3m n\u00f3. Kh\u00f4ng c\u00f2n \u0111o\u00e1n m\u00f2, kh\u00f4ng c\u00f2n \u00fd ki\u1ebfn, kh\u00f4ng c\u00f2n bi\u1ec7n lu\u1eadn v\u00e0 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00ed c\u00f4ng ti theo chi\u1ec1u h\u01b0\u1edbng n\u00e0y.\u201d<\/p>\n

B\u1eb1ng vi\u1ec7c d\u00f9ng ph\u00e2n t\u00edch Big data, Samsung \u0111\u00e3 chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh n\u0103m 2013 b\u1eb1ng vi\u1ec7c chi\u1ebfm 90% th\u1ecb tr\u01b0\u1eddng Android, b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n nh\u1eefng c\u00f4ng ti kh\u00e1c v\u1edbi tr\u00ean $5.2 t\u1ec9 \u0111\u00f4 la l\u1ee3i nhu\u1eadn. Ng\u00e0y nay Samsung l\u00e0 nh\u00e0 ch\u1ebf t\u1ea1o \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh d\u1eabn \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1edbi 35 % th\u1ecb ph\u1ea7n trong s\u1ed1 b\u00e1n \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh to\u00e0n c\u1ea7u. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch Ph\u1ed1 Wall vi\u1ebft: \u201cSamsung l\u00e0 vua c\u1ee7a c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh to\u00e0n c\u1ea7u. N\u00f3 sinh ra nhi\u1ec1u thu nh\u1eadp v\u00e0 l\u1ee3i nhu\u1eadn h\u01a1n b\u1ea5t k\u00ec c\u00f4ng ti n\u00e0o kh\u00e1c. Samsung c\u00f3 s\u1ee9c m\u1ea1nh l\u1edbn m\u00e0 ngay c\u1ea3 Google c\u0169ng lo ngh\u0129 v\u00e0 s\u1ee3 r\u1eb1ng n\u00f3 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 t\u1ea1o ra h\u1ec7 \u0111i\u1ec1u h\u00e0nh ri\u00eang c\u1ee7a n\u00f3 v\u00e0 b\u1ecf Android. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao Google \u0111\u00e3 mua Motorola nh\u01b0 vi\u1ec7c b\u1ea3o hi\u1ec3m ph\u00f2ng tr\u01b0\u1eddng h\u1ee3p Samsung thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c. Th\u00e1ng tr\u01b0\u1edbc, Samsung v\u00e0 Google \u0111\u00e3 th\u01b0\u01a1ng l\u01b0\u1ee3ng m\u1ed9t tho\u1ea3 thu\u1eadn d\u00e0i h\u1ea1n \u0111\u1ec3 gi\u1ea3m c\u0103ng th\u1eb3ng v\u00e0 sau \u0111\u00f3 quan ch\u1ee9c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Google n\u00f3i v\u1edbi b\u00e1o ch\u00ed r\u1eb1ng h\u1ecd v\u1eabn l\u00e0 m\u1ed9t li\u00ean minh v\u00ec m\u1ee5c \u0111\u00edch c\u1ee7a Google l\u00e0 l\u00e0m ti\u1ec1n tr\u00ean Android v\u00e0 Samsung l\u00e0 l\u00e0m ti\u1ec1n tr\u00ean \u0111i\u1ec7n tho\u1ea1i. Ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u1ee7a Samsung c\u0169ng \u0111\u1ea3m b\u1ea3o v\u1edbi c\u00f4ng nghi\u1ec7p l\u00e0 h\u1ed9i t\u1ee5 c\u1ee7a n\u00f3 l\u00e0 c\u1ea1nh tranh v\u1edbi Apple, kh\u00f4ng v\u1edbi Google.<\/p>\n

Nh\u01b0ng th\u1ebf r\u1ed3i, m\u1ecdi ng\u01b0\u1eddi nh\u1eadn ra r\u1eb1ng b\u1eb1ng vi\u1ec7c d\u00f9ng ph\u00e2n t\u00edch Big data s\u1edbm h\u01a1n, Samsung \u0111\u00e3 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n n\u00f3 l\u00e0 l\u1ef1c chi ph\u1ed1i trong th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh to\u00e0n c\u1ea7u trong \u0111\u00f3 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3 m\u00e3i cho t\u1edbi khi qu\u00e1 tr\u1ec5 \u0111\u1ec1u b\u1ecb b\u1ecf l\u1ea1i \u0111\u1eb1ng sau. Ng\u00e0y nay Sony, Nokia, Motorola, Erickson, Blackberry t\u1ea5t c\u1ea3 \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 c\u00f2n s\u1ed1ng trong khi Samsung v\u00e0 LG, c\u1ea3 hai \u0111\u1ec1u c\u00f3 chi\u1ebfn l\u01b0\u1ee3c Big data m\u1ea1nh, th\u1ecbnh v\u01b0\u1ee3ng l\u00ean nhanh. Tuy nhi\u00ean th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u v\u00ec c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c \u0111ang \u0111i theo n\u00f3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u1edbi vi\u1ec7c d\u00f9ng ph\u00e2n t\u00edch Big data. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch Ph\u1ed1 Wall vi\u1ebft: \u201cN\u1ebfu b\u1ea1n kh\u00f4ng d\u00f9ng Big data \u0111\u1ec3 c\u1ea3i ti\u1ebfn kinh doanh c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd kh\u00f4ng s\u1ed1ng \u0111\u01b0\u1ee3c v\u00e0i n\u0103m t\u1edbi v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n s\u1ebd th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n s\u1edbm. Trong th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 d\u1eabn l\u00e1i n\u00e0y, kh\u00f4ng b\u1eaft k\u1ecbp nhanh ch\u00f3ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd b\u1ecb b\u1ecf l\u1ea1i \u0111\u1eb1ng sau v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng s\u1ed1ng \u0111\u01b0\u1ee3c.\u201d<\/p>\n

 <\/p>\n

—English version—<\/p>\n

 <\/p>\n

Knowing what customers want<\/p>\n

With globalization, the whole world is now connecting by information technology and with the proliferation of mobile devices, more data are available. Companies that can collect and analyze these data will find a lot of useful information that may give them competitive advantage. For example, by collecting information that people share on Facebook and social websites, Samsung was able to create a series of mobile devices with features and functions that customers want and gain advantage over Apple, Motorola and Nokia. By knowing what customers want and willing to pay, companies can create products and services that appeal to a large number of customers all over the world as the market is now global not local. That is why many companies are moving quickly into data-driven business approach and that will change many things. Instead of spending money on advertising and marketing, companies are spending money on collecting data and analyze them to identify demand because Big data analytics is the new approach to gain advantage for businesses in the 21st century.<\/p>\n

Today aggressive companies are using Big data analytics to create products and services that meet market needs. An executive explained: \u201cIn the past, companies relied on marketing, advertising and discount to promote sales. It is no longer effective because you may or may not produce what customers want so you have to spend more on advertising and reducing prices with the hope of getting more sales. With Big data, you know exactly what type of products and service customers want; how many people would buy the product, and how much they are willing to pay. Basically the more you know about the market needs, the more you can meet the demand quickly and Big data analytics is the approach. Today people share a lot of information on social network sites and when properly collected and analyzed they can be used to develop strategy that attract new customers, increase profits, improve satisfaction, and gain advantages over competitors.\u201d<\/p>\n

Few years ago by collecting data in Facebook and other social networks, Samsung found that customers did not like smartphone screen that was small. They began to created larger screen smartphones that became best sellers when others such as Motorola, Nokia, Sony were still produce smaller screen smartphones that people do not like. An industry analyst explained: \u201cBig data analytics makes it possible for companies to meet customers\u2019 demands and build a better customer relationship which lead to better business and better customer loyalty. By collecting data, companies have enough information to deliver exactly what customers want and ensure a successful customer interaction. By knowing what products and services that customers like or do not like and how they use it, companies can create products and services that meet their expectations then eliminate competitors and capture the market.\u201d<\/p>\n

Traditionally, most companies rely on marketing people who survey the market to come up with new products and services but these are mostly \u201cguess work\u201d rather than fact. With Big data, everything changes as companies know what customers\u2019 needs based on their data on social networks which are fact. A manager explained: \u201cBig data analytics give companies the ability to do business differently as decisions are made from facts and data rather than opinions and it is the most profound way to do business. Now, every decision will be based on data which is accurate and precise. The whole market suddenly is wide open, and what you need is a clear strategy to capture it. There is no more guessing, no more opinions, no more arguments and it is easier to manage company in this direction.\u201d<\/p>\n

By using Big data analytics, Samsung dominated the smartphone market in 2013 by capturing 90% of the Android market, outselling others with over $5.2 billion in profits. Today Samsung is the world\u2019s leading smartphone manufacturer with 35 % share in the global smartphone sales. A Wall Street analyst wrote: \u201cSamsung is the king of global smartphone industry. It generates more revenue and profit than any others. Samsung has strong power that even Google was worried and feared that it could even create its own operating system and abandon Android. That is why Google bought Motorola as insurance just in case Samsung change strategy. Last month, Samsung and Google negotiated a long term agreement to reduce the tension and afterward Google executive told newspapers that they are still an alliance as the goals of Google is making money on Android and Samsung is making money on phones. Samsung manager also assured the industry that its focus is competing with Apple, not Google.<\/p>\n

By then, everybody realizes that by using Big data analytics earlier, Samsung has positioned itself to be a dominating force in the global smartphone market in which others who did not realize it until too late were left behind. Today Sony, Nokia, Motorola, Erickson, Blackberry are all struggling to stay alive when Samsung and LG, both have strong Big data strategies, are thriving fast. However smartphone market is only the beginning as other industries are following it quickly on the use of Big data analytics. A Wall Street analyst wrote: \u201cIf you do not use Big data to improve your business, you will not survive the next few years as your competitors will capture your market soon. In this technology driven market, not catches up quickly means you will be left behind and you will not survive.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi to\u00e0n c\u1ea7u ho\u00e1, to\u00e0n th\u1ebf gi\u1edbi b\u00e2y gi\u1edd \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i b\u1edfi c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 v\u1edbi vi\u1ec7c gia t\u0103ng nhanh ch\u00f3ng c\u1ee7a … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-4290","post","type-post","status-publish","format-standard","hentry","category-xu-huong-cong-nghe"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4290"}],"version-history":[{"count":2,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4290\/revisions"}],"predecessor-version":[{"id":4292,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4290\/revisions\/4292"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}