{"id":4287,"date":"2014-05-25T17:30:19","date_gmt":"2014-05-25T10:30:19","guid":{"rendered":"http:\/\/science-technology.vn\/?p=4287"},"modified":"2014-05-25T17:30:19","modified_gmt":"2014-05-25T10:30:19","slug":"vien-kien-cho-tuong-lai","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=4287","title":{"rendered":"Vi\u1ec5n ki\u1ebfn cho t\u01b0\u01a1ng lai"},"content":{"rendered":"

Trong h\u01a1n 25 n\u0103m, c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n t\u1eed Nh\u1eadt B\u1ea3n \u0111\u00e3 chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Sony, Panasonic, JVC, Hitachi v.v. Nh\u01b0ng trong t\u00e1m n\u0103m qua, t\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng ti n\u00e0y \u0111\u1ec1u m\u1ea5t ti\u1ec1n v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 \u0111i ra kh\u1ecfi kinh doanh. Tu\u1ea7n tr\u01b0\u1edbc, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (CEO) c\u1ee7a Sony Kazuo Hirai th\u1eeba nh\u1eadn v\u1edbi nhi\u1ec1u b\u00e1o ch\u00ed Nh\u1eadt B\u1ea3n r\u1eb1ng l\u00ed do ch\u00ednh n\u00f3 \u0111ang m\u1ea5t ti\u1ec1n v\u00e0 th\u1ecb ph\u1ea7n l\u00e0 v\u00ec n\u00f3 \u0111\u00e3 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u1ee7 nhanh v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i.<\/span><\/p>\n

Trong nhi\u1ec1u n\u0103m, Sony l\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a th\u00e0nh c\u00f4ng c\u1ee7a Nh\u1eadt B\u1ea3n nh\u01b0ng th\u1ea5t b\u1ea1i hi\u1ec7n th\u1eddi c\u1ee7a n\u00f3 \u0111\u00e3 d\u1eabn t\u1edbi thay \u0111\u1ed5i ch\u00ednh trong c\u00f4ng nghi\u1ec7p c\u1ee7a ng\u01b0\u1eddi Nh\u1eadt B\u1ea3n. \u00d4ng Hirai gi\u1ea3i th\u00edch: \u201cCh\u00fang t\u00f4i s\u1ebd c\u1ea3i t\u1ed5 c\u1ea5u tr\u00fac ch\u00ednh v\u1edbi vi\u1ec5n ki\u1ebfn m\u1edbi v\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u1edbi. V\u00e0 kinh doanh t\u01b0\u01a1ng lai c\u1ee7a ch\u00fang t\u00f4i s\u1ebd h\u1ed9i t\u1ee5 v\u00e0o d\u1ecbch v\u1ee5 t\u00ednh to\u00e1n m\u00e2y, thi\u1ebft b\u1ecb \u0111eo \u0111\u01b0\u1ee3c, gi\u1ea3i tr\u00ed, v\u00e0 t\u00e0i ch\u00ednh.\u201d M\u1eb7c d\u1ea7u \u00f4ng \u1ea5y \u0111\u00e3 kh\u00f4ng nh\u1eafc t\u1edbi kinh doanh ti vi c\u1ee7a n\u00f3 nh\u01b0ng \u0111i\u1ec1u hi\u1ec3n nhi\u00ean l\u00e0 c\u00f3 th\u1eddi c\u00f4ng ti \u0111\u00e3 l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o trong th\u1ecb tr\u01b0\u1eddng ti vi, Sony nay \u0111\u00e3 m\u1ea5t th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 v\u00e0o tay Samsung. Sony c\u0169ng \u0111ang ra kh\u1ecfi th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh v\u00e0 d\u1eebng l\u00e0m c\u00e1c m\u00e1y PC Vaio c\u1ee7a n\u00f3. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch c\u00f4ng nghi\u1ec7p vi\u1ebft: \u201cTh\u1ecb tr\u01b0\u1eddng ph\u1ea7n c\u1ee9ng b\u1ecb b\u00e3o ho\u00e0 v\u00e0 m\u1ea5t ti\u1ec1n, t\u01b0\u01a1ng lai l\u00e0 trong ph\u1ea7n m\u1ec1m v\u1edbi app di \u0111\u1ed9ng, big data v\u00e0 t\u00ednh to\u00e1n m\u00e2y. V\u1ea5n \u0111\u1ec1 l\u00e0 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed h\u00e0ng \u0111\u1ea7u \u1edf Nh\u1eadt B\u1ea3n t\u1ea5t c\u1ea3 \u0111\u1ec1u xu\u1ea5t th\u00e2n t\u1eeb kinh doanh ph\u1ea7n c\u1ee9ng, h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng v\u00e0 \u0111i l\u00ean c\u00e1c v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o v\u00e0 t\u01b0 duy c\u1ee7a h\u1ecd l\u00e0 t\u1eeb “ph\u1ea7n c\u1ee9ng c\u1ee7a qu\u00e1 kh\u1ee9” v\u00e0 kh\u00f4ng th\u1ec3 ngh\u0129 \u0111\u01b0\u1ee3c t\u1edbi t\u01b0\u01a1ng lai trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh n\u00e0y. \u0110i\u1ec1u \u0111\u01b0\u1ee3c mong \u0111\u1ee3i l\u00e0 v\u1edbi chi\u1ec1u h\u01b0\u1edbng m\u1edbi, ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed h\u00e0ng \u0111\u1ea7u s\u1ebd \u0111\u01b0\u1ee3c thay th\u1ebf b\u1edfi nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed tr\u1ebb h\u01a1n, n\u0103ng n\u1ed5 h\u01a1n v\u1edbi n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m v\u00e0 nhi\u1ec1u c\u00f4ng ti \u0111ang ra kh\u1ecfi kinh doanh ph\u1ea7n c\u1ee9ng v\u00e0 chuy\u1ec3n v\u00e0o trong c\u00e1c khu v\u1ef1c ph\u1ea7n m\u1ec1m v\u1edbi t\u00ednh to\u00e1n m\u00e2y v\u00e0 di \u0111\u1ed9ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd.\u201d<\/p>\n

M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch c\u00f4ng nghi\u1ec7p kh\u00e1c vi\u1ebft: \u201cKhi c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i, \u201cv\u0103n ho\u00e1 c\u00f4ng ti” c\u0169ng ph\u1ea3i thay \u0111\u1ed5i. V\u0103n ho\u00e1 c\u00f4ng ti l\u00e0 t\u01b0 duy v\u00e0 nguy\u00ean l\u00ed r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong chia s\u1ebb c\u00f4ng ti. Khi v\u0103n ho\u00e1 c\u00f4ng ti thay \u0111\u1ed5i, nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf k\u1ec3 c\u1ea3 ng\u01b0\u1eddi qu\u1ea3n l\u00ed v\u00e0 c\u00f4ng nh\u00e2n. Ng\u00e0y nay ch\u00fang ta \u0111ang kinh qua nh\u1eefng thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 v\u00e0 v\u0103n ho\u00e1 trong m\u1ecdi c\u00f4ng ti, \u0111i\u1ec1u \u0111\u00f3 l\u00e0 tu\u1ef3 \u1edf m\u1ecdi ng\u01b0\u1eddi h\u1ecdc c\u00e1ch thay \u0111\u1ed5i c\u00f9ng n\u00f3 v\u00e0 h\u1ecd ph\u1ea3i thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00ec kh\u00f4ng ai c\u00f3 th\u1ec3 \u0111\u1ee9ng y\u00ean hay \u0111i l\u00f9i l\u1ea1i qu\u00e1 kh\u1ee9. Th\u00e1ch th\u1ee9c l\u00e0 \u0111\u1ec3 hi\u1ec3u v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 \u0111ang n\u1ed5i l\u00ean v\u00e0 c\u00e1ch ch\u00fang s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u1edbi cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd, c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd, vi\u1ec7c l\u00e0m c\u1ee7a h\u1ecd, v\u00e0 x\u00e3 h\u1ed9i. V\u1ec1 c\u0103n b\u1ea3n, m\u1ecdi ng\u01b0\u1eddi c\u1ea7n bi\u1ebft t\u01b0\u01a1ng lai s\u1ebd gi\u1ed1ng nh\u01b0 c\u00e1i g\u00ec \u0111\u1ec3 cho h\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh theo n\u00f3 nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 y\u00eau c\u1ea7u tri th\u1ee9c c\u00f4ng ngh\u1ec7 n\u00e0o \u0111\u00f3 m\u00e0 ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng c\u00f3.\u201d<\/p>\n

Nh\u1eadt B\u1ea3n kh\u00f4ng ph\u1ea3i l\u00e0 n\u01b0\u1edbc duy nh\u1ea5t ch\u1ecbu \u0111\u1ef1ng nh\u1eefng thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7. Tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, c\u00e1c n\u01b0\u1edbc \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 b\u1eaft k\u1ecbp v\u1edbi thay \u0111\u1ed5i, nhi\u1ec1u c\u00f4ng ti l\u1edbn \u0111ang \u0111\u00f3ng kinh doanh, sa th\u1ea3i c\u00f4ng nh\u00e2n, l\u00e0m t\u0103ng th\u1ea5t nghi\u1ec7p v\u00e0 t\u00e0n ph\u00e1 n\u1ec1n kinh t\u1ebf. Ngay c\u1ea3 M\u0129 v\u1edbi n\u1ec1n kinh t\u1ebf m\u1ea1nh c\u0169ng \u0111ang v\u1eadt l\u1ed9n n\u1eefa. Trong hai m\u01b0\u01a1i n\u0103m qua, tr\u00ean 800 c\u00f4ng ti l\u1edbn c\u1ee7a M\u0129 \u0111\u00e3 n\u1ed9p \u0111\u01a1n xin ph\u00e1 s\u1ea3n, h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi m\u1ea5t vi\u1ec7c l\u00e0m c\u1ee7a h\u1ecd v\u00e0 thay \u0111\u1ed5i n\u00e0y v\u1eabn c\u00f2n ch\u01b0a \u0111\u1ea7y \u0111\u1ee7. Ng\u01b0\u1eddi ta mong \u0111\u1ee3i r\u1eb1ng c\u00e1c c\u00f4ng ti l\u1edbn h\u01a1n s\u1ebd \u0111\u00f3ng c\u1eeda s\u1edbm. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch Ph\u1ed1 Wall vi\u1ebft: Trong qu\u00e1 kh\u1ee9, c\u00e1c c\u00f4ng ti M\u0129 l\u1edbn k\u00e9o d\u00e0i \u00edt nh\u1ea5t 65 t\u1edbi 120 n\u0103m nh\u01b0ng g\u1ea7n \u0111\u00e2y nhi\u1ec1u c\u00f4ng ti ch\u1ec9 c\u00f3 th\u1ec3 k\u00e9o d\u00e0i qu\u00e3ng 10 t\u1edbi 25 n\u0103m v\u00ec c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i nhanh th\u1ebf. Kh\u00f3 thay \u0111\u1ed5i khi ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u1ea5p cao, ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng th\u00e0nh c\u00f4ng trong qu\u00e1 kh\u1ee9 kh\u00f4ng th\u1ec3 l\u00e3nh \u0111\u1ea1o \u0111\u01b0\u1ee3c c\u00f4ng ti h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai. Khi c\u00f4ng ti \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp b\u1eaft \u0111\u1ea7u th\u1ea5t b\u1ea1i; nhi\u1ec1u c\u00f4ng ti m\u1edbi v\u00e0 n\u0103ng n\u1ed5 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0 th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng. Khi c\u00e1c c\u00f4ng ti ph\u1ea7n c\u1ee9ng nh\u01b0 DEC, Wang, IBM, v\u00e0 Data General th\u1ea5t b\u1ea1i, ch\u00ednh Microsoft, Apple, Lotus, v\u00e0 Adobe ti\u1ebfp qu\u1ea3n. Khi Microsoft kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1c chi ph\u1ed1i, Google, Apple v\u00e0 Facebook th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng. Nhi\u1ec1u nh\u00e0 kinh t\u1ebf tin r\u1eb1ng trong th\u1eddi thay \u0111\u1ed5i nhanh n\u00e0y, gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t l\u00e0 chu\u1ea9n b\u1ecb nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p v\u1edbi nh\u1eefng ng\u01b0\u1eddi tri th\u1ee9c, ng\u01b0\u1eddi c\u00f3 \u00fd t\u01b0\u1edfng m\u1edbi, tri th\u1ee9c m\u1edbi, v\u00e0 k\u0129 n\u0103ng m\u1edbi trong c\u00f4ng ngh\u1ec7 \u0111\u1ec3 l\u00e3nh \u0111\u1ea1o thay \u0111\u1ed5i v\u00e0 c\u00e1c n\u01b0\u1edbc c\u00f3 nhi\u1ec1u c\u00f4ng ti kh\u1edfi nghi\u1ec7p, nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 k\u0129 n\u0103ng c\u00f4ng ngh\u1ec7 s\u1ebd l\u00e0 k\u1ebb th\u1eafng.<\/p>\n

Trong nhi\u1ec1u n\u0103m, nh\u00e0 kinh t\u1ebf h\u1ecdc v\u00e0 x\u00e3 h\u1ed9i h\u1ecdc tin r\u1eb1ng thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 t\u0103ng l\u00ean d\u1ea7n d\u1ea7n n\u01a1i n\u00f3 c\u00f3 th\u1ec3 c\u1ea3i ti\u1ebfn c\u00e1c doanh nghi\u1ec7p, n\u1ec1n kinh t\u1ebf v\u00e0 x\u00e3 h\u1ed9i b\u1eb1ng vi\u1ec7c gia t\u0103ng c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi qua th\u1eddi gian. Ch\u1eb3ng h\u1ea1n, \u00f4 \u00f4 thay th\u1ebf xe ng\u1ef1a k\u00e9o hay m\u00e1y bay thay th\u1ebf t\u1ea7u ho\u1ea3. Tuy nhi\u00ean ng\u00e0y nay h\u1ecd b\u1eaft \u0111\u1ea7u nh\u1eadn ra r\u1eb1ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin l\u00e0 m\u1ed9t ki\u1ec3u thay \u0111\u1ed5i kh\u00e1c n\u01a1i thay v\u00ec t\u0103ng d\u1ea7n, n\u00f3 l\u00e0m ng\u1eaft qu\u00e3ng v\u00e0 thay \u0111\u1ed5i m\u1ed9t c\u00e1ch tri\u1ec7t \u0111\u1ec3 m\u1ecdi th\u1ee9 g\u1ea7n nh\u01b0 t\u1ee9c kh\u1eafc. Ch\u1eb3ng h\u1ea1n, Internet \u0111\u00e3 ho\u00e0n to\u00e0n thay \u0111\u1ed5i kinh doanh to\u00e0n th\u1ebf gi\u1edbi v\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u00e3 l\u00e0m bi\u1ebfn \u0111\u1ed5i nhi\u1ec1u th\u1ee9 m\u00e0 kh\u00f4ng ai th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ngh\u0129 \u0111\u01b0\u1ee3c n\u00f3 l\u00e0 c\u00f3 th\u1ec3 ch\u1ec9 m\u1edbi v\u00e0i n\u0103m tr\u01b0\u1edbc. V\u1ea5n \u0111\u1ec1 l\u00e0 ki\u1ec3u thay \u0111\u1ed5i n\u00e0y x\u1ea3y ra nhanh ch\u00f3ng th\u1ebf \u0111\u01b0\u1ee3c d\u1eabn l\u00e1i b\u1edfi kh\u1ea3 n\u0103ng ph\u00e1t ki\u1ebfn v\u00e0 s\u00e1ng t\u1ea1o. V\u00e0 kh\u1ea3 n\u0103ng n\u00e0y ch\u1ec9 t\u1edbi t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 tri th\u1ee9c ng\u01b0\u1eddi hi\u1ec3u c\u00f4ng ngh\u1ec7 \u0111\u1ee7 v\u1eefng \u0111\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3 d\u1ef1a tr\u00ean vi\u1ec5n ki\u1ebfn c\u1ee7a h\u1ecd v\u1ec1 \u0111i\u1ec1u t\u01b0\u01a1ng lai s\u1ebd l\u00e0 g\u00ec. N\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 y\u00eau c\u1ea7u m\u1ed9t ki\u1ec3u t\u01b0 duy m\u1edbi, vi\u1ec5n ki\u1ebfn m\u1edbi \u0111\u1ec3 l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00ed nh\u1eefng thay \u0111\u1ed5i do c\u00f4ng ngh\u1ec7 d\u1eabn l\u00e1i n\u00e0y.<\/p>\n

\u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao trong nhi\u1ec1u n\u0103m qua, nhi\u1ec1u n\u01b0\u1edbc \u0111\u00e3 th\u1ea5t b\u1ea1i kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh \u0111\u01b0\u1ee3c ch\u00ednh s\u00e1ch kinh t\u1ebf c\u1ee7a h\u1ecd \u0111\u1ee7 nhanh \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 v\u00ec h\u1ecd quen gi\u1ea3i quy\u1ebft v\u1edbi nh\u1eefng thay \u0111\u1ed5i t\u0103ng d\u1ea7n qua c\u00e1c k\u1ebf ho\u1ea1ch kinh t\u1ebf n\u00e0o \u0111\u00f3 \u0111\u00e3 c\u00f3 t\u1ea1i ch\u1ed7. H\u1ecd kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i nhanh \u0111\u01b0\u1ee3c v\u00ec \u0111i\u1ec1u \u0111\u00f3 y\u00eau c\u1ea7u vi\u1ec5n ki\u1ebfn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u1edbi d\u1ef1a tr\u00ean tri th\u1ee9c s\u00e2u s\u1eafc v\u1ec1 c\u00f4ng ngh\u1ec7, \u0111i\u1ec1u nhi\u1ec1u ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o kh\u00f4ng c\u00f3. M\u1ecdi ng\u01b0\u1eddi s\u1ebd thay \u0111\u1ed5i khi h\u1ecd bi\u1ebft k\u1ebft qu\u1ea3 l\u00e0 g\u00ec, kinh doanh c\u1ee7a h\u1ecd s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o. N\u00f3i c\u00e1ch kh\u00e1c, c\u00e1i g\u00ec s\u1ebd x\u1ea3y ra cho h\u1ecd v\u00e0 l\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1ee3i t\u1eeb n\u00f3. Kh\u00f4ng c\u00f3 hi\u1ec3u bi\u1ebft, m\u1ecdi ng\u01b0\u1eddi s\u1ebd l\u00e0m \u0111i\u1ec1u h\u1ecd ngh\u0129 l\u00e0 t\u1ed1t nh\u1ea5t v\u00e0o kho\u1ea3nh kh\u1eafc \u0111\u00f3 v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao trong nhi\u1ec1u n\u0103m, Nh\u1eadt B\u1ea3n v\u00e0 nhi\u1ec1u n\u01b0\u1edbc ch\u00e2u \u00c2u \u0111\u00e3 v\u1eadt l\u1ed9n \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi thay \u0111\u1ed5i m\u00e0 kh\u00f4ng c\u00f3 gi\u1ea3i ph\u00e1p r\u00f5 r\u00e0ng khi nhi\u1ec1u c\u00f4ng ti m\u1ea5t ti\u1ec1n v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi m\u1ea5t vi\u1ec7c l\u00e0m. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch vi\u1ebft: \u201cCho d\u00f9 m\u1ecdi ng\u01b0\u1eddi c\u00f3 \u00fd \u0111\u1ecbnh t\u1ed1t; t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf v\u1eabn b\u1ecb t\u00f9 \u0111\u1ecdng v\u00ec m\u1ecdi c\u00f4ng ti \u0111ang l\u00e0m vi\u1ec7c theo gi\u1ea3i ph\u00e1p ri\u00eang c\u1ee7a h\u1ecd v\u00e0 c\u1ed1 g\u1eafng s\u1ed1ng c\u00f2n. Kh\u00f4ng c\u00f3 vi\u1ec5n ki\u1ebfn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00ec ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed ch\u1ec9 c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean kinh nghi\u1ec7m ri\u00eang c\u1ee7a h\u1ecd, \u0111i\u1ec1u l\u00e0 qu\u00e1 kh\u1ee9 v\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng nh\u00ecn xa v\u00e0o t\u01b0\u01a1ng lai.\u201d<\/p>\n

Khi kinh doanh k\u00e9m, xu h\u01b0\u1edbng c\u1ee7a ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o l\u00e0 h\u1ed9i t\u1ee5 v\u00e0 vi\u1ec7c s\u1eeda v\u1ea5n \u0111\u1ec1, d\u1eebng m\u1ecdi th\u1ee9 \u0111\u1ec3 gi\u1ea3m chi ph\u00ed v\u00e0 ti\u1ebft ki\u1ec7m ti\u1ec1n. Ch\u1ecdn l\u1ef1a v\u1ec1 vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc m\u1eaft c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 v\u00e0o m\u1ed1i quan t\u00e2m d\u00e0i h\u1ea1n c\u1ee7a n\u00f3 v\u00ec ki\u1ec3u gi\u1ea3i ph\u00e1p n\u00e0y x\u00f3i m\u00f2n ni\u1ec1m tin trong c\u00e1c c\u00f4ng nh\u00e2n, \u0111i\u1ec1u l\u00e0m ph\u1ee7 \u0111\u1ecbnh \u00edch l\u1ee3i doanh nghi\u1ec7p. Vi\u1ec5n ki\u1ebfn m\u1edbi \u0111\u01b0\u1ee3c c\u1ea7n \u0111\u1ec3 t\u1ea1o ra s\u1ef1 h\u1ed9i t\u1ee5 v\u00e0 b\u1eb1ng vi\u1ec7c gi\u1eef vi\u1ec5n ki\u1ebfn r\u00f5 r\u00e0ng h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai, c\u00f4ng nh\u00e2n v\u00e0 c\u1ea5p qu\u1ea3n l\u00ed c\u00f3 th\u1ec3 h\u1ed9i t\u1ee5 v\u00e0o vi\u1ec7c ph\u00e1t sinh \u00fd t\u01b0\u1edfng m\u1edbi, s\u1ea3n ph\u1ea9m m\u1edbi, qui tr\u00ecnh m\u1edbi cho t\u01b0\u01a1ng lai v\u00e0 th\u1ea5y ra nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi. V\u1ec1 c\u0103n b\u1ea3n m\u1ed9t vi\u1ec5n ki\u1ebfn m\u1edbi \u0111\u1eb7t ra phong th\u00e1i c\u1ee7a th\u00e0nh c\u00f4ng v\u00ec n\u00f3 l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 \u0111\u1ec3 \u0111\u1ea1t t\u1edbi. N\u00f3 t\u1ea1o ra hi v\u1ecdng v\u00e0 \u0111\u1eb7t ra mong \u0111\u1ee3i g\u00e2y h\u1ee9ng kh\u1edfi v\u00e0 \u0111\u1ed9ng vi\u00ean. Y\u1ebfu t\u1ed1 then ch\u1ed1t l\u00e0 trao \u0111\u1ed5i n\u00f3 m\u1ed9t c\u00e1ch \u0111am m\u00ea v\u1edbi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 thay \u0111\u1ed5i v\u0103n ho\u00e1 c\u00f4ng ti v\u00e0 \u0111\u00f3 l\u00e0 \u0111i\u1ec1u \u00a0gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Sony \u0111ang l\u00e0m. \u00d4ng \u1ea5y \u0111\u1eb7t ra chi\u1ec1u h\u01b0\u1edbng m\u1edbi b\u1eb1ng vi\u1ec7c t\u00e1i t\u1ed5 ch\u1ee9c c\u00f4ng ti, thay th\u1ebf ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u0169 b\u1eb1ng ng\u01b0\u1eddi tr\u1ebb h\u01a1n v\u00e0 \u0111\u1ea9y t\u1edbi m\u1ed9t vi\u1ec5n ki\u1ebfn m\u1edbi: \u201cH\u1ed9i t\u1ee5 v\u00e0o ph\u1ea7n m\u1ec1m nh\u01b0 T\u00ednh to\u00e1n m\u00e2y, Gi\u1ea3i tr\u00ed v\u00e0 T\u00e0i ch\u00ednh v.v.\u201d v\u00e0 \u0111\u00f3ng kinh doanh ph\u1ea7n c\u1ee9ng kh\u00f4ng sinh l\u1eddi. M\u1ed9t vi\u1ec5n ki\u1ebfn t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u0111\u01b0\u1ee3c Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Microsoft Nadella ph\u00e1t bi\u1ec3u: \u201cM\u00e2y th\u1ee9 nh\u1ea5t, Di \u0111\u1ed9ng th\u1ee9 nh\u1ea5t\u201d n\u01a1i h\u1ed9i t\u1ee5 m\u1edbi s\u1ebd l\u00e0 v\u00e0o d\u1ecbch v\u1ee5 v\u00e0 di \u0111\u1ed9ng. B\u1eb1ng vi\u1ec7c thi\u1ebft l\u1eadp vi\u1ec5n ki\u1ebfn m\u1edbi, nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o n\u00e0y \u0111ang l\u00e0m m\u1ed9t ph\u00e1t bi\u1ec3u n\u00f3i r\u1eb1ng, \u201c\u0110\u00e2y l\u00e0 \u0111i\u1ec1u th\u00e0nh c\u00f4ng s\u1ebd gi\u1ed1ng c\u00e1i g\u00ec v\u00e0 c\u00e1ch ch\u00fang ta s\u1ebd \u0111\u1ea1t t\u1edbi n\u00f3.\u201d V\u00e0 n\u00f3 s\u1ebd h\u01b0\u1edbng d\u1eabn c\u00f4ng ti h\u01b0\u1edbng t\u1edbi th\u00e0nh t\u1ef1u c\u1ee7a n\u00f3, v\u00e0 gi\u1eef cho ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng thay v\u00ec s\u00fat gi\u1ea3m.<\/p>\n

Xu h\u01b0\u1edbng hi\u1ec7n th\u1eddi l\u00e0 r\u00f5 r\u00e0ng: \u201cPh\u1ea7n c\u1ee9ng \u0111\u00e3 qua r\u1ed3i v\u00e0 t\u01b0\u01a1ng lai l\u00e0 trong Ph\u1ea7n m\u1ec1m nh\u01b0 d\u1ecbch v\u1ee5\u201d nh\u01b0ng bao nhi\u00eau c\u00f4ng ti v\u00e0 \u0111\u1ea1i h\u1ecdc nh\u1eadn bi\u1ebft \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 xu h\u01b0\u1edbng n\u00e0y v\u00e0 thay \u0111\u1ed5i kinh doanh c\u1ee7a h\u1ecd v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o? C\u00e2u h\u1ecfi c\u1ee7a t\u00f4i l\u00e0 bao nhi\u00eau sinh vi\u00ean s\u1ebd ti\u1ebfp t\u1ee5c h\u1ecdc v\u1ec1 ph\u1ea7n c\u1ee9ng m\u00e1y t\u00ednh c\u00e1 nh\u00e2n khi h\u1ecd \u0111\u00e1ng ra c\u1ea7n h\u1ecdc v\u1ec1 thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0 m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh? Bao nhi\u00eau sinh vi\u00ean s\u1ebd ti\u1ebfp t\u1ee5c h\u1ecdc v\u1ec1 qu\u1ea3n l\u00ed h\u1ec7 th\u00f4ng tin trong n\u1ed9i b\u1ed9 khi h\u1ecd \u0111\u00e1ng ra n\u00ean h\u1ecdc v\u1ec1 qu\u1ea3n l\u00ed t\u00ednh to\u00e1n m\u00e2y? Bao nhi\u00eau sinh vi\u00ean s\u1ebd c\u00f3 tri th\u1ee9c v\u00e0 k\u0129 n\u0103ng v\u1ec1 c\u00e1i g\u00ec \u0111\u00f3 \u0111ang c\u00f3 nhu c\u1ea7u cao b\u1edfi c\u00f4ng nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m?<\/p>\n

 <\/p>\n

—English version—<\/p>\n

 <\/p>\n

Vision for the future<\/p>\n

For over 25 years, Japanese electronics industry dominated the global market with brands like Sony, Panasonic, JVC, Hitachi etc. But in the past eight years, all of these companies were losing money and could even go out of business. Last week, Sony Chief Executive Officer (CEO) Kazuo Hirai admitted to several Japanese newspapers that the main reason it is losing money and market share because it did not respond quickly enough to changing market conditions.<\/p>\n

For many years, Sony is the most famous brand and symbol of Japanese\u2019s success but its current failure has led to a major change in Japanese\u2018s industry. Mr. Hirai explained: \u201cWe are going to major structural reforms with new vision and new strategy. And our future businesses will be focusing on cloud-computing services, wearable devices, entertainment, and finance.\u201d Although he did not mention its TV business but it is obvious that once the leader in TV market, Sony has now lost it to Samsung. Sony is also getting out of the computer market and stop making its Vaio PCs. An Industry Analyst wrote: \u201cThe hardware market is saturated and losing money, the future is in software with mobile app, big data and cloud computing. The problem is top managers in Japan all came from hardware business, they were successful and moved up to leadership positions and their thinking is from \u201chardware of the past\u201d and cannot think toward the future in this competitive market. It is expected that with new direction, most top managers will be replaced by younger, more aggressive managers with software background as more companies are getting out of hardware business and moving into software areas with cloud computing and mobility as their top priorities.\u201d<\/p>\n

Another industry analyst wrote: \u201cWhen technology changes, \u201ccompany culture\u201d must also change. Company culture is the thinking and principles that people who work in the company share. When company culture changes, those who could not change will be eliminated including both managers and workers. Today we are experiencing technological and cultural changes in every company, it is up to people to learn how to change with it and they must change quickly because no one can stand still or go back to the past. The challenges are to understand about emerging technologies and how they will affect their life, their work, their jobs, and the society. Basically, people need to know what the future will look like so they can adjust to it but it requires some technology knowledge that most people do not have.\u201d<\/p>\n

Japan is not the only country that suffers from technology changes. All over the world, countries are struggling to keep up with changes, many large companies are closing businesses, laying off workers, increase unemployment and devastating the economy. Even the U.S with strong economy is struggling too. In the past twenty years, over 800 large U.S. companies have filed for bankruptcy, millions of people lost their jobs and the change is still not complete yet. It is expected that more large companies will be closing soon. A Wall Street Analyst wrote: In the past, large U.S. companies would last at least 65 to 120 years but recently many can only last about 10 to 25 years because technology changes so fast. It is difficult to change when top managers who have been successful in the past cannot lead the company toward the future. As well established companies begin to fail; more new and aggressive companies are formed and capture the market. When hardware companies like DEC, Wang, IBM, and Data General failed, it was Microsoft, Apple, Lotus, and Adobe took over. When Microsoft is no longer the dominant force, Google, Apple and Facebook capture the market. Many economists believe that in this fast changing time, the best solution is to create more startups with knowledgeable people who have new ideas, new knowledge, and new skills in technology to lead the change and countries that have more startups, more technology skilled people will be the winner.<\/p>\n

For years, economist and sociologist believe that technology changes are incremental where it can improve businesses, the economy and society by adding new values overtime. For example, cars replacing horse carriages or airplanes replacing trains. However today they begin to realize that information technology is a different type of change where instead of incremental, it disrupts and radically changes everything almost immediately. For example, the Internet has completely changed business worldwide and mobile phone has transformed many things that nobody can even think it is possible few years ago. The problem is this type of change happens so rapidly driven by the ability to innovate and create. And this ability only come from knowledgeable people who understand technology well enough to implement it based on their vision of what the future should be. In other words, it requires a new type of thinking, new vision to lead and manage these technology-driven changes.<\/p>\n

That is why in the past several years, many countries failed to adjust their economic policies fast enough to accommodate technology changes because they used to deal with changes that are gradually through some economic plans that are already in place. They cannot change fast because it requires a new vision and strategy based on profound knowledge of technology which many leaders do not have. People will change when they know what the result is, what will their business look like. In other words, what will happen to them and how can they benefit from it. Without understanding, people will do what they think is best at that moment and it may not be the best solution. That is why for years, Japan and many European countries were struggling to cope with changes without a clear solution as more companies lost money and people lost jobs. An analyst wrote: \u201cEven everyone has the best intentions; economic growth is stagnated because every company is working on their own solution and try to survive. There is no clearly defined vision and strategy because most managers can only decide based on their own experiences which are the past and not be able to look forward to the future.\u201d<\/p>\n

When the business is bad, the tendency of most leaders is to focus on fixing problems, stop everything to reduce costs and save money. The choice about solving immediate problems may not be in its long-term interest as this type of solution erodes confidence among workers which negate the business benefits. A new vision is needed to create focus and by keeping a clear vision toward the future, workers and management can focus on generating new ideas, new products, new processes for the future and seeing new possibilities. Basically a new vision sets a tone of success as it is something to reach for. It creates hope and sets expectations which inspire and motivate. The key factor is to communicate it passionately to everybody to change the company culture and that is what the new Sony\u2019s Chief Executive is doing. He sets a new direction by reorganize the company, replacing old managers with younger people and put forward a new vision: \u201cFocus on software such as Cloud computing, Entertainment and Finance etc.\u201d and close down unprofitable hardware business. A similar vision is also stated by Microsoft\u2019s Chief Executive Satya Nadella: \u201cCloud First, Mobile First\u201d where the new focus will be in service and mobility. By establishing new vision, these leaders are making a statement that says, \u201cThis is what success looks like and how we are going to achieve it.\u201d And it will guide the company toward its achievement, and keep business activity growing instead of declining.<\/p>\n

The current trend is clear: \u201cHardware is over and future is in Software and Services\u201d but how many companies and universities are fully aware of this trend and change their businesses and training curriculum? My question is how many students will continue to learn about personal computer hardware when they should learn about mobile devices such as tablets and smartphone? How many students would continue to learn about managing in house information systems when they should learn about managing cloud computing? How many students will have the knowledge and skills of something that is in high demand by the industry and job market?<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong h\u01a1n 25 n\u0103m, c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n t\u1eed Nh\u1eadt B\u1ea3n \u0111\u00e3 chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Sony, Panasonic, JVC, … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4287","post","type-post","status-publish","format-standard","hentry","category-xu-huong-toan-cau"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4287"}],"version-history":[{"count":2,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4287\/revisions"}],"predecessor-version":[{"id":4289,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4287\/revisions\/4289"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}