{"id":4123,"date":"2014-03-09T09:46:42","date_gmt":"2014-03-09T02:46:42","guid":{"rendered":"http:\/\/science-technology.vn\/?p=4123"},"modified":"2014-03-16T16:41:31","modified_gmt":"2014-03-16T09:41:31","slug":"quan-li-trong-mot-the-gioi-thay-doi","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=4123","title":{"rendered":"Qu\u1ea3n l\u00ed trong m\u1ed9t th\u1ebf gi\u1edbi thay \u0111\u1ed5i"},"content":{"rendered":"

V\u1edbi to\u00e0n c\u1ea7u ho\u00e1 v\u00e0 ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 th\u00f4ng tin, nhi\u1ec1u th\u1ee9 \u0111ang thay \u0111\u1ed5i v\u00ec “c\u00e1ch m\u1edbi” \u0111\u1ec3 l\u00e0m kinh doanh \u0111ang thay th\u1ebf cho “c\u00e1ch c\u0169”. C\u00e1c nh\u00e0 kinh t\u1ebf \u0111\u00e3 c\u1ea3nh b\u00e1o r\u1eb1ng trong Th\u1eddi \u0111\u1ea1i Th\u00f4ng tin n\u00e0y, s\u1ebd KH\u00d4NG BAO GI\u1edc c\u00f3 th\u1eddi k\u00ec \u1ed5n \u0111\u1ecbnh n\u1eefa. M\u1ecdi doanh nghi\u1ec7p s\u1ebd chuy\u1ec3n t\u1eeb thay \u0111\u1ed5i n\u00e0y sang thay \u0111\u1ed5i kh\u00e1c do c\u1ea1nh tranh to\u00e0n c\u1ea7u m\u1ea1nh m\u1ebd v\u00e0 ch\u1ec9 nh\u1eefng doanh nghi\u1ec7p t\u1ed1t nh\u1ea5t m\u1edbi s\u1ed1ng c\u00f2n. \u0110i\u1ec1u n\u00e0y s\u1ebd x\u1ea3y ra \u1edf M\u1eccI ng\u00e0nh c\u00f4ng nghi\u1ec7p, kh\u00f4ng ch\u1ec9 v\u1edbi nh\u1eefng ng\u00e0nh v\u1ec1 c\u00f4ng ngh\u1ec7. M\u1ecdi c\u00f4ng ti s\u1ebd \u0111\u1ed1i di\u1ec7n v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 h\u1ee3p nh\u1ea5t, gi\u1ea3i th\u1ec3, g\u1ed9p, mua, v\u00e0 ph\u00e1 s\u1ea3n b\u1edfi v\u00ec thay \u0111\u1ed5i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ebf gi\u1edbi to\u00e0n c\u1ea7u ho\u00e1. V\u1eabn c\u00f2n \u0111i tr\u01b0\u1edbc thay \u0111\u1ed5i thay v\u00ec b\u1ecb n\u00f3 t\u00e1c \u0111\u1ed9ng, M\u1eccI ng\u01b0\u1eddi qu\u1ea3n l\u00ed \u0111\u1ec1u ph\u1ea3i hi\u1ec3u c\u00f4ng ngh\u1ec7 th\u00f4ng tin b\u1edfi v\u00ec D\u1eaaN L\u00c1I cho thay \u0111\u1ed5i l\u00e0 C\u00d4NG NGH\u1ec6.<\/span><\/p>\n

Khi th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 \u0111\u01b0a nhi\u1ec1u ng\u01b0\u1eddi, nhi\u1ec1u kh\u00e1ch h\u00e0ng, nhi\u1ec1u doanh nghi\u1ec7p, nhi\u1ec1u \u00fd t\u01b0\u1edfng, nhi\u1ec1u ph\u00e1t ki\u1ebfn v\u00e0 nhi\u1ec1u thay \u0111\u1ed5i v\u00e0o v\u00ec c\u00f4ng ngh\u1ec7 s\u1ebd l\u00e0m t\u0103ng t\u1ed1c thay \u0111\u1ed5i. Ch\u1eb3ng h\u1ea1n, s\u00e1u m\u01b0\u01a1i n\u0103m tr\u01b0\u1edbc ch\u1ec9 c\u00e1c c\u00f4ng ti l\u1edbn m\u1edbi c\u00f3 m\u00e1y t\u00ednh l\u1edbn v\u00e0 ch\u1ec9 v\u00e0i nh\u00e0 khoa h\u1ecdc m\u1edbi bi\u1ebft c\u00e1ch d\u00f9ng n\u00f3. V\u1edbi ph\u00e1t minh ra m\u00e1y t\u00ednh c\u00e1 nh\u00e2n, m\u1ecdi c\u00f4ng ti c\u00f3 th\u1ec3 \u0111\u1ec3 m\u00e1y t\u00ednh v\u00e0o b\u00e0n c\u1ee7a m\u1ecdi c\u00f4ng nh\u00e2n v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 bi\u1ebft c\u00e1ch d\u00f9ng n\u00f3 \u0111\u1ec3 c\u1ea3i ti\u1ebfn n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ecd. B\u00e2y gi\u1edd ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng nh\u00e2n \u0111\u1ec1u c\u00f3 m\u00e1y t\u00ednh ri\u00eang c\u1ee7a h\u1ecd b\u00ean trong t\u00fai v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh s\u1ebd l\u00e0m cho m\u1ecdi s\u1ef1 x\u1ea3y ra nhanh h\u01a1n v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n

Hi\u1ec7n th\u1eddi nhi\u1ec1u c\u00f4ng ti KH\u00d4NG bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec v\u1edbi th\u00f4ng tin s\u1eb5n c\u00f3. C\u00f3 kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin s\u1eb5n c\u00f3 tr\u00ean Internet m\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng cho \u01b0u th\u1ebf c\u1ee7a h\u1ecd ch\u1ec9 v\u1edbi v\u00e0i c\u00fa b\u1ea5m chu\u1ed9t. V\u1ea5n \u0111\u1ec1 l\u00e0 bao nhi\u00eau ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f4ng ti quen thu\u1ed9c v\u1edbi c\u00f4ng ngh\u1ec7 th\u00f4ng tin? Bao nhi\u00eau ng\u01b0\u1eddi qu\u1ea3n l\u00ed th\u1ef1c s\u1ef1 hi\u1ec3u xu h\u01b0\u1edbng to\u00e0n c\u1ea7u ho\u00e1 v\u00e0 c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng? Bao nhi\u00eau ng\u01b0\u1eddi trong h\u1ecd bi\u1ebft c\u00e1ch d\u00f9ng th\u00f4ng tin n\u00e0y cho \u01b0u th\u1ebf c\u1ee7a h\u1ecd? Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f4ng ti l\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t ra ph\u01b0\u01a1ng h\u01b0\u1edbng v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00f4ng ti nh\u01b0ng kh\u00f4ng c\u00f3 tri th\u1ee9c \u0111\u00fang, h\u1ecd kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c thay \u0111\u1ed5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ph\u01b0\u01a1ng h\u01b0\u1edbng c\u00f4ng tin \u0111\u1ec3 v\u1eabn c\u00f2n t\u00ednh c\u1ea1nh tranh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao trong v\u00e0i n\u0103m qua, h\u00e0ng tri\u1ec7u c\u00f4ng ti \u0111\u00e3 s\u1ee5p \u0111\u1ed5, n\u1ed9p \u0111\u01a1n xin ph\u00e1 s\u1ea3n v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c.<\/p>\n

Thay \u0111\u1ed5i ngh\u0129a l\u00e0 b\u1ecf c\u00e1ch th\u1ee9c c\u0169 v\u00e0 ch\u1ea5p nh\u1eadn c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 l\u00e0m kinh doanh. \u0110i\u1ec1u \u0111\u00f3 KH\u00d4NG tho\u1ea3i m\u00e1i, \u0111i\u1ec1u \u0111\u00f3 KH\u00d4NG d\u1ec5 d\u00e0ng nh\u01b0ng kh\u00f4ng c\u00f3 thay \u0111\u1ed5i v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ti KH\u00d4NG th\u1ec3 s\u1ed1ng c\u00f2n \u0111\u01b0\u1ee3c. Kh\u00f4ng ai th\u00edch thay \u0111\u1ed5i nh\u01b0ng trong th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i n\u00e0y, \u0111i\u1ec1u \u0111\u00f3 KH\u00d4NG ph\u1ea3i l\u00e0 tu\u1ef3 ch\u1ecdn. Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y nhi\u1ec1u th\u01b0 k\u00ed \u0111\u00e3 ph\u1ea3i h\u1ecdc d\u00f9ng m\u00e1y t\u00ednh m\u1eb7c d\u1ea7u h\u1ecd r\u1ea5t gi\u1ecfi m\u00e1y ch\u1eef. H\u1ecd kh\u00f4ng th\u00edch \u0111i\u1ec1u \u0111\u00f3 nh\u01b0ng h\u1ecd ph\u1ea3i h\u1ecdc \u0111i\u1ec1u m\u1edbi \u0111\u1ec3 gi\u1eef vi\u1ec7c l\u00e0m. Khi c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn m\u1edf ra, h\u00e0ng tri\u1ec7u c\u1eeda h\u00e0ng b\u00e1n l\u1ebb nh\u1ecf \u0111\u00f3ng c\u1eeda v\u00ec nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n \u0111ang mua tr\u1ef1c tuy\u1ebfn v\u00e0 th\u1ecb tr\u01b0\u1eddng cho tr\u1ef1c tuy\u1ebfn ph\u00e1t tri\u1ec3n nhanh. C\u00f9ng \u0111i\u1ec1u n\u00e0y x\u1ea3y ra khi \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng thay th\u1ebf cho \u0111i\u1ec7n tho\u1ea1i c\u00f3 d\u00e2y v\u00e0 m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i mang \u0111i\u1ec7n tho\u1ea1i theo m\u00ecnh v\u00e0 th\u01b0\u1eddng xuy\u00ean b\u1ecb gi\u00e1n \u0111o\u1ea1n. H\u1ecd kh\u00f4ng th\u1ec3 c\u00f3 c\u1edb l\u00e0 h\u1ecd kh\u00f4ng \u1edf v\u0103n ph\u00f2ng \u0111\u1ec3 tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i. Ng\u00e0y nay nhi\u1ec1u ng\u01b0\u1eddi ph\u1ea3i h\u1ecdc d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00ec c\u00f4ng ngh\u1ec7 \u0111ang thay \u0111\u1ed5i nhanh. \u0110i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 h\u1ecd ph\u1ea3i l\u00e0m vi\u1ec7c b\u1ea5t k\u00ec ch\u1ed7 n\u00e0o h\u1ecd \u0111i v\u00e0 v\u00e0o b\u1ea5t k\u00ec khi n\u00e0o. V\u1edbi c\u00f4ng ngh\u1ec7 m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i b\u1ecf \u0111i\u1ec1u h\u1ecd tho\u1ea3i m\u00e1i v\u00e0 h\u1ecdc c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi.<\/p>\n

\u0110\u1ec3 qu\u1ea3n l\u00ed c\u00f4ng ti trong th\u1ebf gi\u1edbi thay \u0111\u1ed5i nhanh ch\u00f3ng n\u00e0y, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ph\u1ea3i h\u01b0\u1edbng d\u1eabn c\u00f4ng nh\u00e2n qua thay \u0111\u1ed5i. \u0110i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 h\u1ecd tr\u01b0\u1edbc h\u1ebft ph\u1ea3i d\u00f9ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 \u0111i\u1ec1u n\u00f3 l\u00e0m; r\u1ed3i h\u1ecd ph\u1ea3i ph\u00e1t tri\u1ec3n tri th\u1ee9c n\u00e0o \u0111\u00f3 \u0111\u1ec3 d\u00f9ng n\u00f3 t\u1eadn d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a ch\u00fang. H\u1ecd c\u0169ng ph\u1ea3i lo\u1ea1i b\u1ecf n\u1ed7i s\u1ee3 thay \u0111\u1ed5i trong c\u00f4ng nh\u00e2n v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00f4ng ti qua nh\u1eefng thay \u0111\u1ed5i. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f4ng ti ph\u1ea3i nh\u1eadn ra r\u1eb1ng c\u00f4ng nh\u00e2n s\u1ebd ch\u1ed1ng l\u1ea1i thay \u0111\u1ed5i nh\u01b0ng l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o, h\u1ecd ph\u1ea3i d\u00f9ng h\u01b0\u1edbng d\u1eabn \u0111\u00fang \u0111\u1ec3 gi\u00fap c\u00f4ng nh\u00e2n h\u1ecdc ch\u1ea5p nh\u1eadn thay \u0111\u1ed5i. Trong th\u1ebf gi\u1edbi to\u00e0n c\u1ea7u ho\u00e1 n\u00e0y, c\u1ea1nh tranh l\u00e0 d\u1eef d\u1ed9i v\u00e0 thay \u0111\u1ed5i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ea1nh tranh. N\u1ebfu b\u1ea1n kh\u00f4ng thay \u0111\u1ed5i, b\u1ea1n s\u1ebd b\u1ecb lo\u1ea1i b\u1ecf, n\u1ebfu b\u1ea1n kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh, b\u1ea1n s\u1ebd thua. Ch\u1eb3ng h\u1ea1n, ba m\u01b0\u01a1i n\u0103m tr\u01b0\u1edbc, M\u0129 ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n t\u1eed ti\u00eau th\u1ee5 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 RCA, GE, v\u00e0 Motorola v.v. nh\u01b0ng b\u1ecb m\u1ea5t th\u1ecb tr\u01b0\u1eddng n\u00e0y cho Nh\u1eadt B\u1ea3n v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111\u1ee7 nhanh. Nhi\u1ec1u ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o M\u0129 \u0111\u00e3 quen thu\u1ed9c v\u1edbi c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng kh\u00f4ng quen v\u1edbi c\u00f4ng ngh\u1ec7 s\u1ed1 th\u1ee9c. Trong nh\u1eefng n\u0103m 1980 v\u00e0 1990, ph\u1ea7n l\u1edbn thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed ti\u00eau th\u1ee5 nh\u01b0 ti vi, radio v\u00e0 trang thi\u1ebft b\u1ecb stereo t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u1ebf t\u1ea1o t\u1ea1i Nh\u1eadt B\u1ea3n b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Sony, Panasonic, v\u00e0 Hitachi v.v. B\u1eaft \u0111\u1ea7u nh\u1eefng n\u0103m 2000 v\u00e0 2010, c\u00f4ng ngh\u1ec7 l\u1ea1i thay \u0111\u1ed5i v\u00e0 ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng d\u1ecbch sang H\u00e0n Qu\u1ed1c v\u00e0 \u0110\u00e0i Loan v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Samsung, LG, HTC, Asus, v\u00e0 Acer v.v. \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra ti\u1ebfp? Vi\u1ec7c \u0111\u00f3 tu\u1ef3 v\u00e0o ai c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0110\u1ee6 NHANH \u0111\u1ec3 gi\u1eef \u0111i tr\u01b0\u1edbc v\u1ec1 c\u00f4ng ngh\u1ec7.<\/p>\n

Ng\u00e0y nay c\u00f4ng ngh\u1ec7 chi ph\u1ed1i m\u1ecdi th\u1ee9 v\u00e0 tri th\u1ee9c v\u1ec1 c\u00f4ng ngh\u1ec7 l\u00e0 M\u1ea4U CH\u1ed0T cho m\u1ecdi ng\u01b0\u1eddi qu\u1ea3n l\u00ed. Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c c\u00f4ng ti ch\u1ebf t\u1ea1o l\u1edbn chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u nh\u01b0ng ng\u00e0y nay, \u0111\u00f3 l\u00e0 c\u00e1c c\u00f4ng ti c\u00f4ng ngh\u1ec7. Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, Exxon Oil Company l\u00e0 c\u00f4ng ti l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u1edbi h\u00e0ng tr\u0103m t\u1ec9 \u0111\u00f4 la thu nh\u1eadp nh\u01b0ng ng\u00e0y nay Apple Computer v\u00e0 Google c\u00f3 thu nh\u1eadp h\u00e0ng n\u0103m l\u1edbn nh\u1ea5t. Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, danh s\u00e1ch c\u00e1c t\u1ec9 ph\u00fa bao g\u1ed3m ch\u1ee7 y\u1ebfu l\u00e0 nh\u1eefng nh\u00e0 c\u00f4ng nghi\u1ec7p nh\u01b0 Ford, Rockefeller, Vanderbilt, v\u00e0 Carnegie nh\u01b0ng ng\u00e0y nay ph\u1ea7n l\u1edbn h\u1ecd l\u00e0 c\u00e1c nh\u00e0 doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 nh\u01b0 Gates, Zuckerberg, Page, v\u00e0 Ellison. \u0110\u00f3 l\u00e0 b\u1eb1ng ch\u1ee9ng hi\u1ec3n nhi\u00ean r\u1eb1ng Th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p qua r\u1ed3i v\u00ec ch\u00fang ta \u0111ang trong Th\u1eddi \u0111\u1ea1i th\u00f4ng tin v\u00e0 n\u1ebfu nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00ed kh\u00f4ng c\u00f3 tri th\u1ee9c v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00f4ng tin, c\u00f4ng ti s\u1ebd kh\u00f4ng s\u1ed1ng s\u00f3t \u0111\u01b0\u1ee3c.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f4ng ti ph\u1ea3i \u0111\u1eb7t vi\u1ec5n ki\u1ebfn v\u1ec1 \u0111i\u1ec1u s\u1ebd l\u00e0 c\u00f3 th\u1ec3 cho c\u00f4ng ti trong t\u01b0\u01a1ng lai. M\u1eb7c d\u1ea7u nhi\u1ec1u ng\u01b0\u1eddi th\u00edch \u00f4m gi\u1eef qu\u00e1 kh\u1ee9 nh\u01b0ng \u0111\u1ec3 \u0111i l\u00ean tr\u01b0\u1edbc, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ph\u1ea3i \u0111\u1eb7t vi\u1ec5n ki\u1ebfn r\u00f5 r\u00e0ng cho c\u00f4ng ti v\u00e0 l\u00e3nh \u0111\u1ea1o thay \u0111\u1ed5i b\u1edfi v\u00ec kh\u00f4ng c\u00f3 s\u1ef1 tham gia c\u1ee7a h\u1ecd, m\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u00f3 xu h\u01b0\u1edbng tr\u1edf l\u1ea1i c\u00e1ch th\u1ee9c c\u0169 v\u00e0 vi\u1ec5n ki\u1ebfn kh\u00f4ng l\u00e0 g\u00ec ngo\u00e0i “v\u00e0i l\u1eddi n\u00f3i”. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ph\u1ea3i bi\u1ebft khi n\u00e0o m\u1ecdi th\u1ee9 tr\u01b0\u1ee3t tr\u1edf l\u1ea1i c\u00e1ch ngh\u0129 c\u0169 v\u00e0 nh\u1eafc nh\u1edf m\u1ecdi ng\u01b0\u1eddi \u201c\u0110\u00e2y l\u00e0 \u0111i\u1ec1u ph\u01b0\u01a1ng h\u01b0\u1edbng l\u00e0 g\u00ec v\u00e0 n\u01a1i ch\u00fang ta \u0111ang \u0111i t\u1edbi.\u201d \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ec3 cho c\u00f4ng nh\u00e2n th\u1ea5y c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi v\u00e0 k\u00edch \u0111\u1ed9ng m\u00e0 kh\u00e1c v\u1edbi c\u00e1ch th\u1ee9c c\u0169 v\u00ec n\u00f3 s\u1ebd cho h\u1ecd n\u0103ng l\u1ef1c \u0111\u1ec3 ho\u00e0n th\u00e0nh \u0111i\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m.<\/p>\n

Trong thay \u0111\u1ed5i, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00ed \u1edf m\u1ecdi m\u1ee9c hi\u1ec3u r\u00f5 vi\u1ec5n ki\u1ebfn c\u1ee7a c\u00f4ng ti. H\u1ecd nh\u1eadn ph\u01b0\u01a1ng h\u01b0\u1edbng \u0111\u01b0a xu\u1ed1ng t\u1eeb tr\u00ean \u0111\u1ec9nh, nh\u01b0ng h\u1ecd c\u0169ng ph\u1ea3i gi\u1ea3i quy\u1ebft v\u1edbi s\u1ef1 ch\u1ed1ng \u0111\u1ed1i t\u1eeb c\u00f4ng nh\u00e2n \u1edf d\u01b0\u1edbi \u0111\u00e1y. H\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng th\u1ea5y vi\u1ec5n ki\u1ebfn r\u00f5 r\u00e0ng nh\u01b0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o v\u00e0 h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng th\u00edch thay \u0111\u1ed5i v\u00ec h\u1ecd th\u01b0\u1eddng mu\u1ed1n b\u00e1m l\u1ea5y c\u00e1ch l\u00e0m c\u0169. Nh\u01b0ng n\u1ebfu h\u1ecd KH\u00d4NG qu\u1ea3n l\u00ed t\u1ed1t, thay \u0111\u1ed5i s\u1ebd KH\u00d4NG x\u1ea3y ra cho n\u00ean ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ph\u1ea3i ch\u00fa \u00fd t\u1edbi m\u1ecdi ng\u01b0\u1eddi qu\u1ea3n l\u00ed v\u00ec hi\u1ec3u bi\u1ebft c\u1ee7a h\u1ecd v\u1ec1 vi\u1ec5n ki\u1ebfn c\u1ee7a c\u00f4ng ti c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1c bi\u1ec7t l\u1edbn trong th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a c\u00f4ng ti. Ng\u01b0\u1eddi qu\u1ea3n l\u00ed ph\u1ea3i hi\u1ec3u r\u1eb1ng thay \u0111\u1ed5i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 \u0111\u1ea1t t\u1edbi vi\u1ec5n ki\u1ebfn v\u00e0 n\u1ebfu h\u1ecd c\u00f3 th\u1ec3 duy tr\u00ec h\u1ed9i t\u1ee5, thay \u0111\u1ed5i s\u1ebd x\u1ea3y ra. V\u1ec1 n\u1ec1n t\u1ea3ng, thay \u0111\u1ed5i KH\u00d4NG ph\u1ea3i l\u00e0 v\u1ec1 k\u0129 thu\u1eadt m\u00e0 l\u00e0 v\u1ec1 th\u00e1i \u0111\u1ed9. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ch\u1ecdn th\u00e1i \u0111\u1ed9 c\u1ee7a h\u1ecd b\u1ea5t k\u00ec khi n\u00e0o h\u1ecd mu\u1ed1n. N\u1ebfu h\u1ecd hi\u1ec3u, \u0111\u1ed3ng \u00fd v\u1edbi ph\u01b0\u01a1ng h\u01b0\u1edbng v\u00e0 ch\u1ea5p nh\u1eadn thay \u0111\u1ed5i, m\u1ecdi s\u1ef1 s\u1ebd x\u1ea3y ra v\u00e0 c\u00f4ng ti s\u1ebd th\u1ecbnh v\u01b0\u1ee3ng v\u00ec trong th\u1ebf gi\u1edbi to\u00e0n c\u1ea7u n\u00e0y, k\u1ebb t\u1ed1t nh\u1ea5t s\u1ebd s\u1ed1ng s\u00f3t.<\/p>\n

 <\/p>\n

—English version—<\/p>\n

 <\/p>\n

Managing in a World of Change<\/p>\n

With globalization and advancing in Information Technology, many things are changing as \u201cNew way\u201d of doing business are replacing \u201cOld way\u201d. Economists have warned that in this Information Age, there will NEVER be a stable period anymore. Every business will be moving from one change to another due to intense global competition and only the best will survive. This will happen in EVERY industry, not just those dealing with technology. All companies will be facing issues such as consolidation, dissolving, merging, acquisition, and bankruptcy because change is part of the globalized world. To stay ahead of the change rather than being impacted by it, EVERY manager must understand information technology because the DRIVER for changes is TECHNOLOGY.<\/p>\n

As the world is getting more connected, there are more opportunities to engage more people, more customers, more businesses, more ideas, more innovations and more changes as technology will accelerate change. For example, sixty years ago only large companies had mainframe computers and only few scientists knew how to use it. With the invention of personal computers, every company can put a computer in every worker\u2019s desks and many people can learn how to use it to improve their productivity and efficiency. Now most workers have their own computer inside their pocket and smart phone will make things happen much faster and more convenience.<\/p>\n

Currently many companies DO NOT know what to do with the available information. There is a large amount of information available on the Internet that can be used to their advantage with just a few mouse clicks. The question is how many company leaders are familiar with information technology? How many managers really understand global trends and market competition? How many of them know how to use this information to their advantage? Company leaders are person who set direction and guide the company but without proper knowledge, they cannot anticipate change and adjust the company direction to stay competitive to meet market demands. That is why in the past few years, millions of company had collapsed, filed for bankruptcy as they could not compete.<\/p>\n

To change means to abandon the old way and adopting a new way of doing business. It is NOT comfortable, it is NOT easy but without change with market trends, the company can NOT survive. Nobody likes to change but in this changing world, it is NOT an option. Not long ago many secretaries had to learn to use computer although they were very good with typewriters. They did not like it but they had to learn new thing to keep their job. When online stores opened, millions of small retail stores closed because more people are buying online and the market for online is growing fast. The same thing happened when mobile phone replaced wired telephone and people had to carry their phone with them and were constantly being disrupted. They could not have excuse that they were not in the office to answer phone anymore. Today many have to learn to use smartphone as technology is changing. It means that they have to work wherever they go and at any time. With technology people have to abandon what they are comfortable with and learn something new.<\/p>\n

To manage company in this fast changing world, leaders must guide workers through change. It means they must first understand information technology and what it does; then they must develop certain knowledge to use it to their advantage. They also have to eliminate the fear of change in workers and guide the company through changes. Company leaders must recognize that workers will resist change but as leaders, they must use proper guidance to help them learn to accept change. In this globalized world, competition is fierce and change is a part of the competition. If you do not change, you will be eliminated, if you do not adjust, you will lose. For example, thirty years ago, the U.S. controlled the consumer electronics market with famous brands like RCA, GE, and Motorola etc. but lost the market to Japan because they could not change fast enough. Many U.S. leaders were familiar with analog technology but not digital technology. During the 1980s and 1990s, most consumer electronics devices such as TV, radio and stereo equipments were all made in Japan by brands such as Sony, Panasonic, and Hitachi etc. Beginning in 2000s and 2010s, technology changed again and the control of market shifted to S. Korea and Taiwan with brands like Samsung, LG, HTC, Asus, and Acer etc. What will happen next? It depends on who can change FAST ENOUGH to keep ahead of technology.<\/p>\n

Today technology dominates everything and knowledge of technology is CRITICAL to every manager. Not long ago, large manufacturing companies dominate global market but today, it is the technology companies. Not long ago, Exxon Oil Company was the largest company in the world with hundred billion dollars in revenue but today Apple Computer and Google have the largest annual revenues. Not long ago, the list of billionaire consisted of mostly industrialists such as Ford, Rockefeller, Vanderbilt, and Carnegie but today most of them are technology entrepreneurs such as Gates, Zuckerberg, Page, and Ellison. It is a clear evident that the Industry Age is over as we are in the Information Age and if leaders and managers do not have knowledge of information technology, company will not survive.<\/p>\n

Company leaders must set the vision of what will be possible for the company in the future. Although many people like to hold on to the past but to move ahead, leaders must set a clear vision for company and lead the change because without their involvement, people will tend to revert to the old way and the vision is nothing but just \u201cfew words\u201d. Leaders must know when things slip back into old ways of thinking and remind people \u201cThis is what the direction is and where we are going.\u201d It is important to let workers see something new and exciting that is different from the old way because it will give them the energy to accomplish what needs to be done.<\/p>\n

During the change, it is important that managers at all levels understand the company\u2019s vision well. They receive direction that come down from the top, but they also have to deal with the resistance from workers in the bottom. They may not see the vision as clearly as the leaders and they may not like the change as they often want to cling to the old way. But if they do NOT manage well, change will NOT happen so leaders must pay attention to all managers because their understanding of the company\u2019s vision can made a big difference in the success or failure of the company. Managers must understand that change is top priority to achieve the vision and if they can stay focus, change will happen. Fundamentally, change is NOT technical but all about attitude. People can choose their attitude whenever they want. If they understand, agree with the direction and accept change, things will happen and company will thrive because in this global world, the best will survive.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi to\u00e0n c\u1ea7u ho\u00e1 v\u00e0 ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 th\u00f4ng tin, nhi\u1ec1u th\u1ee9 \u0111ang thay \u0111\u1ed5i v\u00ec “c\u00e1ch m\u1edbi” \u0111\u1ec3 l\u00e0m kinh doanh \u0111ang … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4123","post","type-post","status-publish","format-standard","hentry","category-xu-huong-toan-cau"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4123"}],"version-history":[{"count":3,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4123\/revisions"}],"predecessor-version":[{"id":4125,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/4123\/revisions\/4125"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}