{"id":401,"date":"2013-06-18T23:19:19","date_gmt":"2013-06-18T16:19:19","guid":{"rendered":"http:\/\/science-technology.vn\/?p=401"},"modified":"2013-06-18T23:19:19","modified_gmt":"2013-06-18T16:19:19","slug":"lam-sao-em-bat-dau-kinh-doanh-truc-tuyen","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=401","title":{"rendered":"L\u00e0m sao em b\u1eaft \u0111\u1ea7u kinh doanh tr\u1ef1c tuy\u1ebfn?"},"content":{"rendered":"

M\u1ed9t sinh vi\u00ean h\u1ecfi t\u00f4i: \u201cEm mu\u1ed1n b\u1eaft \u0111\u1ea7u kinh doanh tr\u1ef1c tuy\u1ebfn. M\u1ed9t s\u1ed1 b\u1ea1n em c\u00f3 th\u1ec3 l\u1eadp ra websites h\u1ed9 em cho n\u00ean em mu\u1ed1n bi\u1ebft em ph\u1ea3i chi bao nhi\u00eau ti\u1ec1n v\u1ec1 c\u00f4ng ngh\u1ec7, em c\u1ea7n ki\u1ec3u m\u00e1y ph\u1ee5c v\u1ee5 v\u00e0 m\u00e1y t\u00ednh n\u00e0o? Nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n n\u00e0o em c\u1ea7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh tr\u1ef1c tuy\u1ebfn?”<\/span><\/p>\n

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\u0110\u00e1p: Tr\u01b0\u1edbc khi b\u1ea1n ngh\u0129 v\u1ec1 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 cho kinh doanh c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai. B\u1ea1n l\u00e0m ti\u1ec1n nh\u01b0 th\u1ebf n\u00e0o? L\u00e0m sao b\u1ea1n l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi t\u1edbi website c\u1ee7a b\u1ea1n? \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi tr\u01b0\u1edbc khi ngh\u0129 v\u1ec1 c\u00f4ng ngh\u1ec7 website. Kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0 kinh doanh nghi\u00eam ch\u1ec9nh v\u00e0 b\u1ea1n ph\u1ea3i ngh\u0129 v\u1ec1 kinh doanh tr\u01b0\u1edbc, kh\u00f4ng v\u1ec1 c\u00f4ng ngh\u1ec7.<\/p>\n

Sai l\u1ea7m th\u00f4ng th\u01b0\u1eddng nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng ph\u1ea1m ph\u1ea3i l\u00e0 x\u00e2y d\u1ef1ng website “l\u00f4i cu\u1ed1n” nh\u01b0ng ch\u1ec9 v\u1ec1 c\u00e1i n\u00f3 cung c\u1ea5p v\u00e0 l\u00e0m sao cho d\u1ec5 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u1ecd c\u1ea7n. N\u1ebfu b\u1ea1n \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m, b\u1ea1n c\u1ea7n m\u1ed9t website \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c giao t\u00e1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 b\u1ea1n ph\u1ea3i ch\u00fa \u00fd t\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n (c\u00e1c website t\u01b0\u01a1ng t\u1ef1 b\u00e1n c\u00f9ng th\u1ee9). B\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh b\u1ea1n c\u1ea1nh tranh v\u1edbi h\u1ecd th\u1ebf n\u00e0o? Th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 ng\u01b0\u1eddi t\u1edbi th\u0103m website c\u1ee7a b\u1ea1n v\u00e0 MUA t\u1eeb b\u1ea1n, kh\u00f4ng t\u1eeb h\u1ecd<\/p>\n

\u0110\u1ec3 l\u00e0m ti\u1ec1n b\u1eb1ng kinh doanh tr\u1ef1c tuy\u1ebfn, b\u1ea1n ph\u1ea3i bi\u1ebft bao nhi\u00eau ng\u01b0\u1eddi t\u1edbi th\u0103m website c\u1ee7a b\u1ea1n; bao nhi\u00eau ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd mua t\u1eeb b\u1ea1n; v\u00e0 b\u1ea1n s\u1ebd l\u00e0m ra bao nhi\u00eau ti\u1ec1n \u0111\u1ec3 \u0111\u1ea1t t\u1edbi m\u1ee5c \u0111\u00edch kinh doanh c\u1ee7a b\u1ea1n. V\u00ec b\u1ea1n l\u00e0 doanh nghi\u1ec7p m\u1edbi, b\u1ea1n c\u1ea7n c\u00f3 m\u1ecdi ng\u01b0\u1eddi t\u1edbi website c\u1ee7a b\u1ea1n b\u1eb1ng vi\u1ec7c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 thi\u1ebft l\u1eadp c\u00e1ch n\u00e0o \u0111\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd t\u1edbi website c\u1ee7a b\u1ea1n nh\u01b0 d\u00f9ng T\u1ed1i \u01b0u \u0111\u1ed9ng c\u01a1 t\u00ecm (SEO) v.v. C\u00f3 chi ph\u00ed \u0111\u1ec3 ph\u00e1t sinh nhi\u1ec1u kh\u00e1ch th\u0103m m\u00e0 b\u1ea1n c\u1ea7n xem x\u00e9t.<\/p>\n

Kinh doanh tr\u1ef1c tuy\u1ebfn c\u0169ng l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng. B\u1ea1n ph\u1ea3i ch\u1eafc r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3\u00a0 \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1edbi kh\u00e1ch h\u00e0ng theo c\u00e1ch nhanh nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c v\u00e0 t\u1ea5t nhi\u00ean \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n nhanh ch\u00f3ng nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c. (B\u1ea1n s\u1ebd ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi c\u00f4ng ti th\u1ebb t\u00edn d\u1ee5ng v\u1ec1 \u0111i\u1ec1u n\u00e0y.) B\u1ea1n ph\u1ea3i ch\u1eafc r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u00e0i l\u00f2ng v\u1edbi \u0111i\u1ec1u h\u1ecd mua cho n\u00ean h\u1ecd s\u1ebd quay l\u1ea1i v\u00e0 mua th\u00eam. B\u1ea1n ph\u1ea3i ngh\u0129 v\u1ec1 c\u00e1ch tho\u1ea3 m\u00e3n kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch khuy\u1ebfn c\u00e1o h\u1ecd mua c\u00e1c th\u1ee9 kh\u00e1c t\u1eeb b\u1ea1n, \u0111i\u1ec1u c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm c\u00e1i g\u00ec v\u00e0 gi\u00e1 n\u00e0o h\u1ecd s\u1eb5n l\u00f2ng tr\u1ea3.<\/p>\n

Website ch\u1ec9 l\u00e0 b\u1eaft \u0111\u1ea7u, c\u0169ng nh\u01b0 m\u1edf c\u1eeda h\u00e0ng. B\u1ea1n c\u1ea7n c\u00f3 k\u1ecbch b\u1ea3n v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng v\u00e0o, ki\u1ec3m h\u00e0ng ho\u00e1, v\u00e0 ch\u1ecdn \u0111i\u1ec1u h\u1ecd mu\u1ed1n, r\u1ed3i mua v\u00e0 tr\u1ea3 ti\u1ec1n. B\u1ea1n c\u1ea7n xem qua t\u1eebng k\u1ecbch b\u1ea3n m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn \u0111\u1ec3 ch\u1eafc n\u00f3 di\u1ec5n ra kh\u00f4ng ng\u1eebng, kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec. Ch\u1eb3ng h\u1ea1n n\u00f3 ph\u1ea3i kh\u00f4ng s\u1eadp, n\u1ebfu kh\u00f4ng b\u1ea1n s\u1ebd m\u1ea5t kh\u00e1ch h\u00e0ng. Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng website, v\u1ebd tr\u00ean gi\u1ea5y m\u1ecdi qui tr\u00ecnh v\u1ec1 c\u00e1ch website c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f9ng v\u1edbi v\u1eadn h\u00e0nh kinh doanh c\u1ee7a b\u1ea1n. Chi khi m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u00ec b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 th\u1ea3o lu\u1eadn ch\u1ee9c n\u0103ng v\u1edbi b\u1ea1n c\u1ee7a b\u1ea1n, ng\u01b0\u1eddi x\u00e2y d\u1ef1ng \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho b\u1ea1n.<\/p>\n

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—-English version—-<\/p>\n

 <\/p>\n

How Do I Start an Online Business?<\/p>\n

A student asked me: \u201cI want to start an On-line business. Some of my friends can set up websites for me so I want to know how much money I should spend on technology, what type of servers and computers do I need? What are the basic things that I need to start an online business?<\/p>\n

Answer: Before you think about investment in technology for your business, you need to know who your customers are. How do you make money? How do you get people to go to your website? These are questions that you must have answers before thinking about the website technology. On line business is a serious business and you must think about the business first, not the technology.<\/p>\n

The common mistake many people often make is to build a \u201cfancy\u201d websites to satisfy the owner rather than meeting the needs of customers. Customers do not care about \u201cfancy\u201d website but about what it provides and how easy to get what they need. If you are selling products, you need a website to handle e-commerce transactions and you must pay attention to your competitors (Similar websites selling the same things). You must determine how do you compete with them? Your success is dependent on the number of people visit your website and BUY from you, not from them.<\/p>\n

To make money with on line business, you must know how many people visit your website; how many of them buy from you; and how much money you will make to reach your business goals. Since you are a new business, you need to get people to come to your website by advertising and marketing as well as set up certain way to get people\u2019s attention to your website such as using Search Engine Optimization (SEO) etc. There are costs to generate more visitors that you need to consider.<\/p>\n

Online business is also a customer relationship building. You must make sure that you can get product to customers at the fastest way possible and of course get paid as quickly as possible. (You will have to work with the credit cards company on this). You must make sure that your customers are happy with what they bought so they will come back and buy more. You must think about how to satisfy customers and how to recommend them to buy other things from you, that means you must know what customers are looking for and what price they are willing to pay.<\/p>\n

A website is just the beginning, just like open a store. You need to have scenarios on how customer enters, checks merchandises, and selects what they want, then buys and pays. You need go over each scenario carefully to make sure it flows seamlessly without any problem. For example it should not crash, else you will lose customers. Before building the website, draw out on paper all processes on how your website could serve customers along your business operations. Only when everything is clearly defined then you can discuss the functionality with your friends who will build the e-commerce application for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t sinh vi\u00ean h\u1ecfi t\u00f4i: \u201cEm mu\u1ed1n b\u1eaft \u0111\u1ea7u kinh doanh tr\u1ef1c tuy\u1ebfn. M\u1ed9t s\u1ed1 b\u1ea1n em c\u00f3 th\u1ec3 l\u1eadp ra websites h\u1ed9 em cho … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-401","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=401"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/401\/revisions"}],"predecessor-version":[{"id":402,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/401\/revisions\/402"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}