{"id":380,"date":"2013-06-18T23:05:00","date_gmt":"2013-06-18T16:05:00","guid":{"rendered":"http:\/\/science-technology.vn\/?p=380"},"modified":"2013-06-18T23:05:00","modified_gmt":"2013-06-18T16:05:00","slug":"du-hanh-voi-bill-phan-2","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=380","title":{"rendered":"Du h\u00e0nh v\u1edbi Bill – ph\u1ea7n 2"},"content":{"rendered":"

T\u00f4i \u0111\u00e3 du h\u00e0nh v\u1edbi Bill trong n\u0103m tu\u1ea7n nh\u01b0ng t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ebf t\u1eeb \u00f4ng \u1ea5y. Khi ch\u00fang t\u00f4i d\u1ea1y l\u1edbp m\u00f9a h\u00e8 \u1edf nhi\u1ec1u \u0111\u1ea1i h\u1ecdc, ch\u00fang t\u00f4i c\u0169ng g\u1eb7p nhi\u1ec1u gi\u00e1o s\u01b0 v\u00e0 sinh vi\u00ean. B\u1ea5t k\u1ec3 h\u1ecd l\u00e0 ai, Bill bao gi\u1edd c\u0169ng c\u00f3 c\u00e1ch n\u00f3i ch\u00e2n th\u00e0nh v\u1edbi h\u1ecd. \u00d4ng \u1ea5y n\u1ed3ng nhi\u1ec7t v\u00e0 ch\u0103m ch\u00fa v\u00e0 th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng thu\u1eadt l\u1ea1i nh\u1eefng \u0111i\u1ec1u h\u1ecd \u0111\u00e3 th\u1ea3o lu\u1eadn \u1edf m\u1ee9c \u0111\u1ed9 chi ti\u1ebft cho t\u1edbi m\u1ee9c cao h\u01a1n. \u00d4ng \u1ea5y n\u00f3i v\u1edbi t\u00f4i: \u201cSinh vi\u00ean ng\u00e0y nay h\u1ed9i t\u1ee5 qu\u00e1 nhi\u1ec1u v\u00e0o ph\u00e2n t\u00edch nh\u1eefng chi ti\u1ebft nh\u1ecf b\u00e9 nh\u01b0ng kh\u00f4ng bi\u1ebft c\u00e1ch t\u1ed5ng h\u1ee3p ch\u00fang th\u00e0nh b\u1ee9c tranh l\u1edbn. H\u1ecd bi\u1ebft m\u1ea3nh m\u1ea9u, c\u1ea5u ph\u1ea7n nh\u01b0ng kh\u00f4ng bi\u1ebft h\u1ec7 th\u1ed1ng. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao h\u1ecd kh\u00f4ng th\u1ec3 ngh\u0129 m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c hay \u0111\u1eb7t vi\u1ec5n ki\u1ebfn t\u1ed1t cho t\u01b0\u01a1ng lai. \u0110\u00f3 l\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a h\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c hi\u1ec7n th\u1eddi.\u201d<\/span><\/p>\n

Khi ch\u00fang t\u00f4i \u0111i qua nhi\u1ec1u n\u01b0\u1edbc, ch\u00fang t\u00f4i th\u01b0\u1eddng \u0111\u1ee3i x\u1ebfp h\u00e0ng \u1edf s\u00e2n bay. Bill l\u00e0m m\u1ed9t quan s\u00e1t: \u201c\u00d4ng c\u00f3 th\u1ec3 th\u1ea5y \u1edf m\u1ed9t s\u1ed1 n\u01b0\u1edbc, m\u1ecdi ng\u01b0\u1eddi ch\u1edd \u0111\u1ee3i ki\u00ean nh\u1eabn \u0111\u1ebfn l\u01b0\u1ee3t h\u1ecd nh\u01b0ng \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng hay chen l\u1ea5n x\u00f4 \u0111\u1ea9y l\u00ean \u0111\u1ea7u. M\u1ecdi ng\u01b0\u1eddi mua v\u00e9 \u0111\u1ec1u c\u00f3 ch\u1ed7 tr\u00ean m\u00e1y bay r\u1ed3i v\u1eady sao h\u1ecd ph\u1ea3i x\u00f4 \u0111\u1ea9y ng\u01b0\u1eddi kh\u00e1c? D\u01b0\u1eddng nh\u01b0 l\u00e0 thi\u1ebfu \u0111\u00e0o t\u1ea1o ph\u00e9p x\u00e3 giao v\u00e0 t\u1ef1 k\u00ednh tr\u1ecdng trong gi\u00e1o d\u1ee5c c\u1ee7a h\u1ecd. C\u00e1c n\u01b0\u1edbc n\u00e0y v\u1eabn c\u00f3 nhi\u1ec7m v\u1ee5 kh\u1ed5ng l\u1ed3 ph\u00eda tr\u01b0\u1edbc \u0111\u1ec3 l\u00e0 “\u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi.” H\u1ecd c\u00f3 th\u1ec3 c\u00f3 s\u1ee9c m\u1ea1nh kinh t\u1ebf nh\u01b0ng h\u1ecd v\u1eabn c\u00f2n xa v\u1edbi \u0111\u1eb3ng c\u1ea5p t\u1ed1t nh\u1ea5t. Kh\u00f4ng ph\u1ea3i v\u1ec1 c\u00e1i g\u00ec l\u1edbn lao l\u00e0 quan tr\u1ecdng nh\u01b0ng th\u01b0\u1eddng nh\u1eefng \u0111i\u1ec1u nh\u1ecf b\u00e9 x\u00e1c \u0111\u1ecbnh ra h\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c c\u1ee7a h\u1ecd t\u1ed1t th\u1ebf n\u00e0o. Ch\u00ednh h\u00e0nh vi c\u1ee7a m\u1ecdi ng\u01b0\u1eddi x\u00e1c \u0111\u1ecbnh ra li\u1ec7u m\u1ed9t n\u01b0\u1edbc c\u00f3 l\u00e0 “\u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi” hay kh\u00f4ng.\u201d<\/p>\n

Khi ch\u00fang t\u00f4i r\u1eddi kh\u1ecfi n\u01b0\u1edbc n\u00e0y, Bill k\u1ebft lu\u1eadn: \u201cKh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng d\u1ecbch v\u1ee5 t\u1ed1t \u1edf \u0111\u00e2y v\u00ec c\u1ea3 n\u01b0\u1edbc \u0111ang h\u1ed9i t\u1ee5 v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao c\u00f3 vi\u1ec7c thi\u1ebfu ho\u00e0n to\u00e0n c\u00e1c c\u00f4ng nh\u00e2n c\u00f3 k\u0129 n\u0103ng v\u1edbi c\u00e1ch ngh\u0129 d\u1ecbch v\u1ee5. H\u1ecd c\u00f3 th\u1ec3 hi\u1ec3u kinh doanh s\u1ea3n ph\u1ea9m nh\u01b0ng kh\u00f4ng hi\u1ec3u kinh doanh con ng\u01b0\u1eddi. To\u00e0n th\u1ec3 n\u1ec1n kinh t\u1ebf l\u00e0 v\u1ec1 x\u00e2y d\u1ef1ng nhi\u1ec1u c\u01a1 x\u01b0\u1edfng, sao ch\u00e9p m\u1ecdi th\u1ee9, v\u00e0 x\u00e2y d\u1ef1ng ng\u00e0y c\u00e0ng nhi\u1ec1u s\u1ea3n ph\u1ea9m. H\u1ecd mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ecdi th\u1ee9, s\u1ea3n ph\u1ea9m l\u1edbn, s\u1ea3n ph\u1ea9m nh\u1ecf nh\u01b0ng h\u1ecd s\u1ebd kh\u00f4ng bao gi\u1edd th\u00e0nh c\u00f4ng v\u00ec kh\u00f4ng c\u00f3 c\u00e1ch ngh\u0129 d\u1ecbch v\u1ee5. H\u1ecd kh\u00f4ng hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng; h\u1ecd kh\u00f4ng c\u00f3 \u00fd t\u01b0\u1edfng n\u00e0o v\u1ec1 s\u1ef1 tho\u1ea3 m\u00e3n c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb ng\u01b0\u1eddi qu\u1ea3n l\u00ed kh\u00e1ch s\u1ea1n t\u1edbi ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 nh\u00e0 h\u00e0ng, t\u1eeb quan ch\u1ee9c m\u1ee9c cao t\u1edbi c\u00f4ng nh\u00e2n m\u1ee9c th\u1ea5p, t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u h\u00e0nh \u0111\u1ed9ng theo c\u00f9ng c\u00e1ch c\u1ee9 v\u1ed9i v\u00e0ng l\u00e0m c\u00e1i g\u00ec \u0111\u00f3 nhanh ch\u00f3ng m\u00e0 th\u1eadm ch\u00ed kh\u00f4ng suy ngh\u0129. N\u1ebfu \u00f4ng ch\u00fa \u00fd, \u00f4ng s\u1ebd th\u1ea5y r\u1eb1ng ph\u1ea7n l\u1edbn c\u00e1c c\u01a1 x\u01b0\u1edfng \u0111\u1ec1u c\u00f3 ng\u01b0\u1eddi gi\u00e1m th\u1ecb ngo\u1ea1i qu\u1ed1c v\u00e0 ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti \u0111\u1ec1u c\u00f3 ng\u01b0\u1eddi ti\u1ebfp th\u1ecb ngo\u1ea1i qu\u1ed1c b\u1edfi v\u00ec ng\u01b0\u1eddi c\u1ee7a h\u1ecd kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. \u0110\u00f3 l\u00e0 “n\u1eeda \u0111\u01b0\u1eddng” \u0111\u1ec3 l\u00e0m kinh doanh. M\u1ed9t m\u00ecnh s\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu kh\u00f4ng c\u00f3 d\u1ecbch v\u1ee5, v\u00e0 ch\u00ednh d\u1ecbch v\u1ee5 \u0111em kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i.\u201d<\/p>\n

M\u1ed9t ng\u00e0y \u1edf H\u00e0n Qu\u1ed1c, ch\u00fang t\u00f4i ph\u1ea1m sai l\u1ea7m d\u01b0\u1edbi \u0111\u01b0\u1eddng ng\u1ea7m b\u1edfi vi\u1ec7c \u0111i ra sai ch\u1ed7 \u1edf c\u00e1ch xa kh\u00e1ch s\u1ea1n c\u1ee7a ch\u00fang t\u00f4i v\u00e0i d\u00e3y ph\u1ed1. Tr\u1eddi t\u1ed1i r\u1ed3i khi ch\u00fang t\u00f4i h\u1ecfi \u0111\u01b0\u1eddng nh\u01b0ng kh\u00f4ng ai n\u00f3i \u0111\u01b0\u1ee3c ti\u1ebfng Anh. Cu\u1ed1i c\u00f9ng m\u1ed9t sinh vi\u00ean \u0111\u1ea1i h\u1ecdc t\u1edbi, anh ta ch\u1ec9 cho ch\u00fang t\u00f4i h\u01b0\u1edbng t\u1edbi kh\u00e1ch s\u1ea1n nh\u01b0ng ng\u1ea7n ng\u1ea1i: \u201cD\u1ec5 l\u1ea1c kh\u00e1ch s\u1ea1n l\u1eafm v\u00ec c\u00f3 v\u00e0i ch\u1ed7 r\u1ebd ph\u1ea3i v\u00e0 r\u1ebd tr\u00e1i v\u00e0 c\u00e1c \u00f4ng c\u00f3 th\u1ec3 b\u1ecb l\u1ea1c l\u1ea7n n\u1eefa.\u201d Th\u1ebf l\u00e0 anh ta \u0111\u1ec1 ngh\u1ecb \u0111i c\u00f9ng ch\u00fang t\u00f4i t\u1edbi kh\u00e1ch s\u1ea1n \u0111\u1ec3 cho ch\u1eafc r\u1eb1ng ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng b\u1ecb l\u1ea1c. Ch\u00fang t\u00f4i b\u01b0\u1edbc \u0111i qu\u00e3ng m\u01b0\u1eddi l\u0103m ph\u00fat cho t\u1edbi khi ch\u00fang t\u00f4i t\u1edbi kh\u00e1ch s\u1ea1n. Khi ch\u00fang t\u00f4i c\u00e1m \u01a1n ng\u01b0\u1eddi sinh vi\u00ean gi\u00fap \u0111\u1ee1, Bill \u0111\u1ec1 ngh\u1ecb anh ta v\u00e0o v\u00e0 \u0103n t\u1ed1i v\u1edbi ch\u00fang t\u00f4i nh\u01b0ng anh ta t\u1eeb ch\u1ed1i v\u00ec anh ta c\u1ea7n v\u1ec1 nh\u00e0. V\u00e0o l\u00fac \u0111\u00f3 ch\u00fang t\u00f4i th\u1ea5y r\u1eb1ng anh ta ph\u1ea3i \u0111i l\u1ed9n l\u1ea1i theo h\u01b0\u1edbng ng\u01b0\u1ee3c v\u1edbi ch\u1ed7 ch\u00fang t\u00f4i b\u1ecb l\u1ea1c. S\u1ef1 ki\u1ec7n l\u00e0 anh thanh ni\u00ean s\u1eb5n l\u00f2ng gi\u00fap ng\u01b0\u1eddi l\u1ea1 n\u00e0o \u0111\u00f3 cho d\u00f9 anh ta ph\u1ea3i \u0111i theo h\u01b0\u1edbng ng\u01b0\u1ee3c l\u1ea1i trong \u0111\u00eam t\u1ed1i mu\u1ed9n \u0111\u00e3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng cho c\u1ea3 hai ch\u00fang t\u00f4i. Bill b\u1ea3o t\u00f4i: \u201cKhi m\u1ed9t thanh ni\u00ean c\u1ee7a m\u1ed9t n\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng nh\u01b0 v\u1eady, n\u01b0\u1edbc \u0111\u00f3 c\u00f3 t\u01b0\u01a1ng lai. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u n\u01b0\u1edbc \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi l\u00e0 g\u00ec.\u201d Theo Bill, \u201c\u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi\u201d kh\u00f4ng ph\u1ea3i l\u00e0 n\u1ec1n kinh t\u1ebf m\u1ea1nh th\u1ebf n\u00e0o; n\u01b0\u1edbc c\u00f3 bao nhi\u00eau tri\u1ec7u ph\u00fa hay t\u1ec9 ph\u00fa; n\u00f3 c\u00f3 bao nhi\u00eau \u0111\u1ea1i h\u1ecdc hay nh\u00e0 chuy\u00ean m\u00f4n c\u00f3 b\u1eb1ng c\u1ea5p; m\u00e0 \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi l\u00e0 v\u1ec1 c\u00e1ch c\u00f4ng d\u00e2n c\u1ee7a n\u00f3 h\u00e0nh \u0111\u1ed9ng.\u201d<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Travelling with Bill – part 2<\/p>\n

I travelled with Bill for five weeks but I learned so much from him. As we were teaching summer classes at several universities, we also met many professors and students. Regardless who they are, Bill always had a genuine way of talking with them. He was warm and attentive and often be able to relate things that they discussed at the detail level to a higher level. He told me: \u201cToday students focus too much on the analysis of small detail but do not know how to synthesis them into a big picture. They know the pieces, the components but do not know the system. That is why they cannot think strategically or set a good vision for the future. It is a weakness of their current education system.\u201d<\/p>\n

As we travel to several countries, we often waited in line at airports. Bill made observation: \u201cYou can see in some countries, people wait patiently for their turn but in others, people often push and shove to get in first. People who bought tickets have seats on the airplane so why do they have to push others? It seems that there is a lack of etiquette training and self respect in their education. These countries still have a huge task ahead to be a \u201cWorld class\u201d. They may have economic strengths but they are still far from the best in-class. It is not about the big thing that is important but often the small things that determine how good their education system is. It is the behavior of the people that determine whether the country is \u201cWorld class\u201d or not\u201d.<\/p>\n

As we left the country, Bill concluded: \u201cThere is no good service system here as the whole country is focusing on product development. That is why there is a complete lack of skilled workers with a service mindset. They may understand product business but not people business. The whole economy is about building more factories, copy everything, and construct more and more products. They like to build everything, big products, small products but they will never succeed since there is no service mindset. They do not understand customers\u2019 needs; they have no idea about customer satisfaction. From hotel managers to restaurants servers, from high level officers to low level workers, they all act the same way which is hurry to do something quick without even thinking. If you pay attention, you will see that most factories have foreign supervisors and most companies have foreign marketing people because their people cannot do that. That is the \u201chalf way\u201d to do business. Products alone cannot succeed without services, and it is the services that bring the customers back.\u201d<\/p>\n

One day in S. Korea, we made a mistake on the subway by exit on a wrong place which was several blocks away from our hotel. It was dark as we asked for direction but no one spoke English. Finally a young college student came, he pointed us to the direction of the hotel but hesitated: \u201cIt is easy to miss the hotel since there are several right turns and left turns and you could get lost again.\u201d So he offered to walk with us to the hotel to make sure that we did not get lost. We walked about fifteen minutes until we reached the hotel. As we thanked the helpful student, Bill asked if he wanted to come in and had dinner with us but the student declined as he need to go home. At that time we found that he must travel back to the opposite direction from where we got lost. The fact that a young person is willing to help some strangers even he had to go further to different direction in a late evening has impressed both of us. Bill told me: \u201cWhen a young student of a country acts like that, that country has a future. That is what a world-class country is.\u201d According to Bill, a \u201cWorld class\u201d is not about how strong the economy is; how many millionaire or billionaire a country has; how many universities or degreed professional it possesses; but world class is about the way its citizen\u2019s act.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00f4i \u0111\u00e3 du h\u00e0nh v\u1edbi Bill trong n\u0103m tu\u1ea7n nh\u01b0ng t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ebf t\u1eeb \u00f4ng \u1ea5y. Khi ch\u00fang t\u00f4i d\u1ea1y l\u1edbp m\u00f9a h\u00e8 … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-380","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=380"}],"version-history":[{"count":2,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/380\/revisions"}],"predecessor-version":[{"id":382,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/380\/revisions\/382"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}