	{"id":3715,"date":"2013-10-27T09:30:29","date_gmt":"2013-10-27T02:30:29","guid":{"rendered":"http:\/\/science-technology.vn\/?p=3715"},"modified":"2013-10-30T10:24:03","modified_gmt":"2013-10-30T03:24:03","slug":"tac-dong-cua-phan-tich-big-data","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=3715","title":{"rendered":"T\u00e1c \u0111\u1ed9ng c\u1ee7a ph\u00e2n t\u00edch Big Data"},"content":{"rendered":"<p><span style=\"font-size: 14px; line-height: 1.428571429;\">C\u00f4ng ngh\u1ec7 Big Data c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 nh\u01b0 th\u1ebf h\u1ec7 m\u1edbi c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 tr\u00edch r\u00fat gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t t\u1eeb <\/span><b style=\"font-size: 14px; line-height: 1.428571429;\">kh\u1ed1i l\u01b0\u1ee3ng<\/b><span style=\"font-size: 14px; line-height: 1.428571429;\"> r\u1ea5t l\u1edbn\u00a0 c\u1ee7a <\/span><b style=\"font-size: 14px; line-height: 1.428571429;\">\u0111a d\u1ea1ng<\/b><span style=\"font-size: 14px; line-height: 1.428571429;\"> r\u1ed9ng c\u00e1c d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n, b\u1eb1ng vi\u1ec7c t\u1ea1o kh\u1ea3 n\u0103ng <\/span><b style=\"font-size: 14px; line-height: 1.428571429;\">gia t\u1ed1c<\/b><span style=\"font-size: 14px; line-height: 1.428571429;\"> cao \u0111\u1ec3 n\u1eafm b\u1eaft, kh\u00e1m ph\u00e1 v\u00e0 ph\u00e2n t\u00edch. Theo kh\u1ea3o c\u1ee9u c\u00f4ng nghi\u1ec7p m\u1edbi n\u0103m 2013, Big data c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i ti\u1ebfn vi\u1ec7c l\u1ea5y quy\u1ebft \u0111\u1ecbnh qu\u1ea3n l\u00ed v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn l\u00ean t\u00ednh c\u1ea1nh tranh v\u00e0 kh\u1ea3 n\u0103ng ng\u0103n ch\u1eb7n r\u1ee7i ro c\u1ee7a c\u00f4ng ti. G\u1ea7n 91 ph\u1ea7n tr\u0103m c\u00e1c c\u00f4ng ti M\u0129 \u0111\u01b0\u1ee3c \u0111i\u1ec1u tra \u0111\u1ec1u b\u00e1o c\u00e1o r\u1eb1ng vi\u1ec7c d\u00f9ng t\u1ed1t h\u01a1n v\u1ec1 Big data s\u1ebd d\u1eabn t\u1edbi vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n v\u00e0 gi\u00fap l\u00e0m t\u0103ng t\u00ednh c\u1ea1nh tranh to\u00e0n c\u1ea7u.<\/span><\/p>\n<p>G\u1ea7n \u0111\u00e2y nhi\u1ec1u c\u00f4ng ti \u0111ang th\u1ea5y \u00edch l\u1ee3i c\u1ee7a vi\u1ec7c d\u00f9ng ph\u00e2n t\u00edch Big data \u0111\u1ec3 c\u1ea3i ti\u1ebfn qu\u1ea3n l\u00ed t\u00e0i nguy\u00ean, thu l\u1ea5y \u01b0u th\u1ebf th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 c\u00f3 quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t. \u0110i\u1ec1u tra tr\u00ean 350 c\u00f4ng ti \u0111\u1ec3 l\u1ed9 r\u1eb1ng 91% s\u1ed1 h\u1ecd \u0111\u00e3 b\u00e1o c\u00e1o r\u1eb1ng Big data d\u1eabn t\u1edbi ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n; 88% tin r\u1eb1ng Big data s\u1ebd gi\u00fap ph\u00e2n bi\u1ec7t gi\u1eefa ng\u01b0\u1eddi th\u1eafng v\u00e0 k\u1ebb thua; 68% \u0111\u00e3 \u0111\u1ea1t t\u1edbi do ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn; 65% \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00f4ng ngh\u1ec7 d\u1eef li\u1ec7u l\u1edbn s\u1ebd l\u00e0 quan tr\u1ecdng \u0111\u1ec3 nh\u1eadn di\u1ec7n r\u1ee7i ro v\u00e0 b\u1ea3o v\u1ec7 c\u00f4ng ti kh\u1ecfi b\u1ecb t\u1ea5n c\u00f4ng cyber. M\u1ed9t c\u00f4ng ti b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed kh\u1ed5ng l\u1ed3 b\u00e1o c\u00e1o r\u1eb1ng ngay c\u1ea3 khi h\u1ecd gi\u1ea3m vi\u1ec7c qu\u1ea3ng c\u00e1o \u0111\u1ec1u \u0111\u1eb7n \u0111i 65% nh\u01b0ng v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng s\u1ed1 b\u00e1n l\u00ean 85% v\u00ec h\u1ecd bi\u1ebft nhi\u1ec1u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u kh\u00e1ch h\u00e0ng \u00a0mu\u1ed1n qua ph\u00e2n t\u00edch Big Data. H\u1ecd thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb m\u00e1y quay video c\u1ee7a c\u1eeda h\u00e0ng, h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng, GPS v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1c trong m\u1ecdi c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 \u0111\u01b0a ra cho h\u1ecd c\u00e1c \u0111\u1ec1 ngh\u1ecb m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i. Ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti n\u00f3i: \u201cCh\u00fang t\u00f4i kh\u00f4ng qu\u1ea3ng c\u00e1o ng\u1eabu nhi\u00ean n\u1eefa, ch\u00fang t\u00f4i ch\u1ec9 nh\u1eafm t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ea3m \u0111\u01b0\u01a1ng mua \u0111\u01b0\u1ee3c h\u00e0ng ho\u00e1, bi\u1ebft \u0111i\u1ec1u h\u1ecd mu\u1ed1n, hi\u1ec3u kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra cho h\u1ecd \u0111\u1ec1 ngh\u1ecb mua b\u00e1n t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c.\u201d<\/p>\n<p>Kh\u1ea3o c\u1ee9u c\u00f4ng nghi\u1ec7p n\u00e0y c\u0169ng th\u1ea5y r\u1eb1ng chi ti\u00eau v\u1ec1 Trinh s\u00e1t doanh nghi\u1ec7p v\u00e0 D\u1eef li\u1ec7u l\u1edbn \u0111ang t\u0103ng l\u00ean nhanh ch\u00f3ng khi nhi\u1ec1u c\u00f4ng ti \u0111ang chuy\u1ec3n t\u1edbi ch\u1ea5p nh\u1eadn c\u00f4ng ngh\u1ec7 n\u00e0y. Kh\u1ea3o c\u1ee9u c\u00f4ng nghi\u1ec7p d\u1ef1 b\u00e1o r\u1eb1ng chi ti\u00eau v\u1ec1 Big Data s\u1ebd \u0111\u1ea1t t\u1edbi $ 15 t\u1ec9 \u0111\u00f4 la trong n\u0103m 2014 v\u00e0 $18 t\u1ec9 \u0111\u00f4 la trong n\u0103m 2015 m\u1eb7c d\u1ea7u n\u00f3 c\u00f3 th\u1ec3 cao h\u01a1n nhi\u1ec1u n\u1ebfu c\u00e1c c\u00f4ng ti c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ee7 c\u00f4ng nh\u00e2n c\u00f3 k\u0129 n\u0103ng trong l\u0129nh v\u1ef1c n\u00e0y. Theo nhi\u1ec1u c\u00f4ng ti tuy\u1ec3n m\u1ed9, c\u00f3 tr\u00ean 750,000 vi\u1ec7c l\u00e0m CNTT \u1edf th\u1ecb tr\u01b0\u1eddng M\u0129 th\u00e1ng 8\/2013, trong s\u1ed1 \u0111\u00f3 320,000 v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c ph\u00e2n l\u1edbp v\u00e0o Big data hay ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 125.000 v\u1ecb tr\u00ed v\u1edbi ti\u00eau \u0111\u1ec1 v\u1ec1 trinh s\u00e1t doanh nghi\u1ec7p. C\u1ea7u \u0111ang t\u0103ng l\u00ean nhanh h\u01a1n l\u00e0 cung v\u00e0 \u0111i\u1ec1u \u0111\u00f3 d\u01b0\u1eddng nh\u01b0 kh\u00f4ng ch\u1eadm l\u1ea1i v\u00ec m\u1ecdi c\u00f4ng ti \u0111\u1ec1u \u0111ang t\u00ecm nh\u1eefng k\u0129 n\u0103ng n\u00e0y. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch Ph\u1ed1 Wall vi\u1ebft: \u201cKH\u00d4NG c\u00f3 \u0111\u1ee7 c\u00f4ng nh\u00e2n c\u00f3 k\u0129 n\u0103ng trong Big Data v\u00e0 Trinh s\u00e1t doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u cao cho n\u00ean nhi\u1ec1u c\u00f4ng ti kh\u00f4ng th\u1ec3 b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c d\u1ef1 \u00e1n c\u1ee7a h\u1ecd trong ph\u00e2n t\u00edch Big data. Nhi\u1ec1u c\u00f4ng ti kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c nh\u00e0 cung c\u1ea5p \u0111\u1ec3 c\u00f3 nh\u1eefng k\u0129 n\u0103ng n\u00e0y v\u00ec \u0111i\u1ec1u n\u00e0y m\u1edbi th\u1ebf, cho n\u00ean s\u1ebd ph\u1ea3i m\u1ea5t v\u00e0i n\u0103m tr\u01b0\u1edbc khi h\u1ecd c\u00f3 th\u1ec3 r\u00f3t \u0111\u1ea7y nhu c\u1ea7u n\u00e0y. Tuy nhi\u00ean, nhu c\u1ea7u n\u00e0y s\u1ebd cao h\u01a1n nhi\u1ec1u trong v\u00e0i n\u0103m t\u1edbi \u0111\u00e2y v\u00ec nhi\u1ec1u c\u00f4ng ti c\u1ee1 v\u1eeba v\u00e0 nh\u1ecf th\u1eadm ch\u00ed c\u00f2n ch\u01b0a b\u1eaft \u0111\u1ea7u d\u00f9ng c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch Big Data. N\u1ebfu h\u1ecd b\u1eaft \u0111\u1ea7u th\u00ec nhu c\u1ea7u s\u1ebd cao h\u01a1n nhi\u1ec1u so v\u1edbi b\u1ea5t k\u00ec d\u1ef1 b\u00e1o n\u00e0o.\u201d<\/p>\n<p>V\u1edbi to\u00e0n c\u1ea7u ho\u00e1, c\u1ea1nh tranh l\u00e0 d\u1eef d\u1ed9i; m\u1ecdi c\u00f4ng ti \u0111\u1ec1u mu\u1ed1n c\u00f3 \u01b0u th\u1ebf c\u1ea1nh tranh. C\u00e1c ch\u1ee9c n\u0103ng ph\u00e2n t\u00edch Big Data, trinh s\u00e1t doanh nghi\u1ec7p l\u00e0 nhu c\u1ea7u then ch\u1ed1t v\u00ec m\u1ecdi c\u00f4ng ti \u0111\u1ec1u mu\u1ed1n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch kinh doanh ri\u00eang c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd c\u00f3 th\u1ec3 d\u00f9ng. Hi\u1ec7n th\u1eddi v\u1edbi t\u00ednh to\u00e1n m\u00e2y, di \u0111\u1ed9ng, v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n x\u00e3 h\u1ed9i c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u s\u1eb5n c\u00f3 cho ph\u00e2n t\u00edch th\u00eam. B\u1eb1ng ph\u00e2n t\u00edch c\u00e1c t\u00e0i kho\u1ea3n Facebook, c\u00e1c c\u00f4ng ti th\u1ea5y ra nhi\u1ec1u \u0111i\u1ec1u m\u00e0 thanh ni\u00ean \u0111ang n\u00f3i v\u1edbi nhau v\u1ec1 nh\u1eefng m\u1ed1t n\u00e0o \u0111\u00f3, thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed n\u00e0o \u0111\u00f3, v\u00e0 nh\u1eefng \u0111i\u1ec1u n\u00e0o \u0111\u00f3 h\u1ecd mu\u1ed1n v\u00e0 r\u1ed3i cung c\u1ea5p cho h\u1ecd nh\u1eefng h\u00e0ng ho\u00e1 \u0111\u00f3. B\u1eb1ng vi\u1ec7c thu th\u1eadp th\u00f3i quen chi ti\u00eau khi h\u1ecd d\u00f9ng th\u1ebb t\u00edn d\u1ee5ng, c\u00e1c c\u00f4ng ti bi\u1ebft ai c\u00f3 ti\u1ec1n ti\u00eau, h\u1ecd s\u1eb5n l\u00f2ng ti\u00eau bao nhi\u00eau v\u00e0 r\u1ed3i cung c\u1ea5p cho h\u1ecd c\u00e1c \u0111\u1ec1 ngh\u1ecb \u0111\u1eb7c bi\u1ec7t v\u00e0 t\u0103ng s\u1ed1 b\u00e1n c\u1ee7a h\u1ecd l\u00ean \u0111\u00e1ng k\u1ec3. M\u1ed9t ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti gi\u1ea3i th\u00edch: \u201cT\u1eeb khi ch\u00fang t\u00f4i d\u00f9ng Big Data, s\u1ed1 b\u00e1n c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 t\u0103ng tr\u00ean 78% v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a ch\u00fang t\u00f4i l\u00ean cao m\u1ecdi l\u00fac v\u00e0 \u0111\u1ed3ng th\u1eddi, nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i n\u1ed9p \u0111\u01a1n xin ph\u00e1 s\u1ea3n v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi ch\u00fang t\u00f4i.\u201d<\/p>\n<p>Nhu c\u1ea7u cao nh\u1ea5t v\u1ec1 Big Data l\u00e0 trong khu v\u1ef1c ng\u00e2n h\u00e0ng v\u00e0 t\u00e0i ch\u00ednh v\u00ec nh\u1eefng c\u00f4ng ti n\u00e0y c\u00f3 nhi\u1ec1u th\u00f4ng tin, nh\u01b0ng ch\u01b0a l\u00e0m \u0111\u1ee7 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u00edch l\u1ee3i doanh nghi\u1ec7p. B\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch m\u1ecdi d\u1eef li\u1ec7u t\u00e0i ch\u00ednh v\u00e0 ng\u00e2n h\u00e0ng, c\u00e1c c\u00f4ng ti c\u00f3 th\u1ec3 t\u00ecm ra m\u1ecdi h\u00ecnh m\u1eabu b\u1ea5t th\u01b0\u1eddng v\u00e0 ng\u0103n ng\u1eeba gian l\u1eadn. M\u1ed9t quan ch\u1ee9c \u0111i\u1ec1u h\u00e0nh ng\u00e2n h\u00e0ng c\u1ea5p cao n\u00f3i: \u201cCh\u00fang t\u00f4i s\u1eb5n l\u00f2ng tr\u1ea3 nhi\u1ec1u h\u01a1n cho nh\u1eefng k\u0129 n\u0103ng n\u00e0y, n\u00f3 l\u00e0 s\u1ed1ng c\u00f2n v\u1edbi doanh nghi\u1ec7p ch\u00fang t\u00f4i. \u0110\u00e3 c\u00f3 nhi\u1ec1u gian l\u1eadn v\u00e0 kho\u1ea3n n\u1ee3 x\u1ea5u v\u00e0 ch\u00fang ph\u00e1 hu\u1ef7 doanh nghi\u1ec7p ch\u00fang t\u00f4i. B\u1eb1ng vi\u1ec7c c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi v\u1edbi k\u0129 n\u0103ng trong trinh s\u00e1t doanh nghi\u1ec7p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ch\u1ea5m d\u1ee9t c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y.\u201d<\/p>\n<p>\u0110\u1ea1i h\u1ecdc kh\u1eafp M\u0129 \u0111\u00e3 b\u00e1o c\u00e1o r\u1eb1ng sinh vi\u00ean hi\u1ec7n th\u1eddi ghi danh v\u00e0o Qu\u1ea3n l\u00ed h\u1ec7 th\u00f4ng tin (ISM) \u0111\u00e3 t\u0103ng 34% trong n\u0103m g\u1ea7n \u0111\u00e2y nh\u01b0ng \u0111\u1ec3 l\u00e0 chuy\u00ean gia trong trinh s\u00e1t doanh nghi\u1ec7p v\u00e0 ph\u00e2n t\u00edch Big data, nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o th\u00eam, ph\u1ea7n l\u1edbn trong b\u1eb1ng th\u1ea1c s\u0129 v\u1ec1 ph\u00e2n t\u00edch Big data \u0111i\u1ec1u c\u00f3 ngh\u0129a l\u00e0 s\u1ebd c\u1ea7n ba t\u1edbi n\u0103m n\u0103m n\u1eefa tr\u01b0\u1edbc khi c\u00e1c \u0111\u1ea1i h\u1ecdc c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ed1 c\u00f4ng nh\u00e2n c\u00f3 k\u0129 n\u0103ng cho c\u00f4ng nghi\u1ec7p. Trong khi \u0111\u00f3, nhu c\u1ea7u ti\u1ebfp t\u1ee5c t\u0103ng v\u00e0 thi\u1ebfu h\u1ee5t c\u00e0ng nghi\u00eam tr\u1ecdng h\u01a1n.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8212;English version&#8212;<\/p>\n<p>&nbsp;<\/p>\n<p>The impact of Big Data analytics<\/p>\n<p>Big data technologies can be described as a new generation of technologies designed to extract special value from very large\u00a0<b>volumes<\/b>\u00a0of a wide\u00a0<b>variety<\/b>\u00a0of data from many sources, by enabling high\u00a0<b>velocity<\/b>\u00a0capture, discovery and analysis. According to a new 2013 industry study, Big data can help improve in management decision making and is having a great impact on company\u2019s competitive and ability to avert risk. Almost 91 per cent of U.S. companies surveyed reported that better uses of Big data will lead to better decision making and help increase global competitiveness.<\/p>\n<p>Recently many companies are seeing benefits of using Big data analytics to improve resource management, gain competitive market advantages and having good business decisions. The survey of over 350 companies revealed that 91% of them reported that Big data leads to better decision making; 88% believe that Big data will help distinguish between winners and losers; 68% have already achieved advantage due to big data analytics; 65% agree that big data technology will be important to identify risks and protect the company from cyber attack. One giant electronic retail company reported that even they reduce regular advertising by 65% but still be able to increase sales 85% because they know more about customers and what they want via their Big Data analytics. They collect data from store video cameras, customer profiles, GPS and other technologies in all of their stores to know what customers are interested in and make them offers that they cannot refuse. The company owner said: \u201cWe do not randomly advertise anymore, we only target customers who can afford the merchandises, know what they want, understand their financial ability and offer them the best deal possible.\u201d<\/p>\n<p>The industry study also found that spending on Business Intelligence and Big Data are rising quickly as more companies are moving to adopt this technology. The industry study predicts that Big Data spending will reach $ 15 billion dollars in 2014 and $18 Billion in 2015 although it could be much higher if companies can find enough skilled workers in this field. According to several recruiting companies, there are over 750,000 IT jobs listed in the U.S. market in August 2013, among them 320,000 positions classified as Big data or data analytics and 125.000 with titles as business intelligence. The demand is increasing faster than supply and it does not seem to slowdown as every company is looking for these skills. A Wall Street analyst wrote: \u201cThere is NOT enough skilled workers in Big Data and Business Intelligence to meet the high demand so many companies cannot start their project in Big data analytics. Many companies could not find suppliers to have these skills because this is so new, so it would be several years before they can fill the needs. However, the demand will be much higher in the next few years because many mid-sized and small companies have not even started to use Big Data analytic technology yet. If they start than the need would be much higher than any forecast.\u201d<\/p>\n<p>With globalization, competition is fierce; every company wants to have competitive advantage. The Big Data analytics, business intelligence functions are the key demand because every company wants to be able to analyze their own business to search for valuable information that they can use. Currently with cloud computing, mobile, and social media there are more data available for additional analytics. By analyze Facebook accounts, companies find out more about what young people are talking to each others about certain fashions, certain electronic devices, and certain things that they want and then provide them with those merchandizes. By collect their spending habit when they use credit cards, companies know who has the money to spend, how much they are willing to spend and then offer them special deals and increase their sales significantly. A company owner explained: \u201cSince we use Big Data, our sales has increase over 78% and our profit is hitting all time high and at the same time, many of our competitors are filing for bankruptcy since they cannot compete with us.\u201d<\/p>\n<p>The highest demand for Big Data is in the Banking and Financial sector since these companies have a lot of information, but are not doing enough to determine the business benefits yet. By analyze all financial and banking data, companies can find any abnormal patterns and prevent fraud. A senior Bank executive said: \u201cWe are willing to pay much more for these skills, it is vital for our business. There are so much fraudulent and bad loans already and they destroy our business. By having more people with skills in business intelligence and big data analytics, we can stop these problems.\u201d<\/p>\n<p>University across the U.S. has reported that current students enrolling in Information System Management (ISM) has increased by 34% in recent year but to be expert in Business intelligent and Big data analysis, many will need to get additional trainings, mostly in the MS degree specializing in Big data analytics which means it would be another three to five years before universities can provide some skilled workers to the industry. In the mean time, the demand keeps increasing and the shortage is getting more serious.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f4ng ngh\u1ec7 Big Data c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 nh\u01b0 th\u1ebf h\u1ec7 m\u1edbi c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 tr\u00edch r\u00fat gi\u00e1 tr\u1ecb &hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,26],"tags":[],"class_list":["post-3715","post","type-post","status-publish","format-standard","hentry","category-social-media-mobility-big-data-analytics-and-cloud-computing","category-xu-huong-cong-nghe"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3715"}],"version-history":[{"count":2,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3715\/revisions"}],"predecessor-version":[{"id":3729,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3715\/revisions\/3729"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}