{"id":3560,"date":"2013-09-02T20:25:43","date_gmt":"2013-09-02T13:25:43","guid":{"rendered":"http:\/\/science-technology.vn\/?p=3560"},"modified":"2013-09-02T20:25:43","modified_gmt":"2013-09-02T13:25:43","slug":"nguoi-quan-li-doanh-nghiep-moi","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=3560","title":{"rendered":"Ng\u01b0\u1eddi qu\u1ea3n l\u00ed doanh nghi\u1ec7p m\u1edbi"},"content":{"rendered":"

Ng\u00e0y nay to\u00e0n c\u1ea7u ho\u00e1 l\u00e0m thay \u0111\u1ed5i m\u1ecdi th\u1ee9, \u0111\u1eb7c bi\u1ec7t c\u00e1ch m\u1ecdi ng\u01b0\u1eddi qu\u1ea3n l\u00ed doanh nghi\u1ec7p c\u1ee7a h\u1ecd. V\u00ec nhi\u1ec1u th\u1ee9 b\u00e2y gi\u1edd \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, m\u1ecdi ng\u01b0\u1eddi qu\u1ea3n l\u00ed \u0111\u1ec1u ph\u1ea3i c\u00f3 tri th\u1ee9c v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00f4ng tin (CNTT) v\u00e0 hi\u1ec3u c\u00e1ch t\u00edch h\u1ee3p CNTT v\u00e0o doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i ti\u1ebfn t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 l\u1ee3i nhu\u1eadn. V\u1edbi t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng trong th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u, c\u00e1c tr\u01b0\u1eddng kinh doanh h\u00e0ng \u0111\u1ea7u nh\u01b0 Harvard, Chicago, Yale, v\u00e0 Stanford v.v. \u0111ang y\u00eau c\u1ea7u sinh vi\u00ean kinh doanh h\u1ecdc c\u00e1c m\u00f4n trong c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00ec nhi\u1ec1u c\u00f4ng ti c\u1ea7n ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u00f3 n\u0103ng l\u1ef1c trong c\u00e1c k\u0129 n\u0103ng n\u00e0y khi h\u1ecd b\u00e0nh tr\u01b0\u1edbng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/span><\/p>\n

V\u1ea5n \u0111\u1ec1 l\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed doanh nghi\u1ec7p c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 CNTT, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 \u1edf b\u1ea5t k\u00ec ch\u1ed7 n\u00e0o tr\u00ean th\u1ebf gi\u1edbi. M\u1eb7c d\u1ea7u trong nhi\u1ec1u n\u0103m nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed hi\u1ec7n th\u1eddi \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 doanh nghi\u1ec7p to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c d\u1eabn l\u00e1i b\u1edfi c\u00f4ng ngh\u1ec7 nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi th\u1ea5t b\u1ea1i. L\u00ed do l\u00e0 t\u01b0 duy c\u1ee7a h\u1ecd kh\u00f4ng thay \u0111\u1ed5i khi h\u1ecd v\u1eabn d\u00f9ng c\u00e1c qui t\u1eafc, ch\u00ednh s\u00e1ch v\u00e0 ph\u01b0\u01a1ng ph\u00e1p “t\u01b0 duy c\u1ed5”. Ch\u1eebng n\u00e0o c\u00e1ch ngh\u0129 c\u1ee7a h\u1ecd c\u00f2n ch\u01b0a thay \u0111\u1ed5i, h\u1ecd s\u1ebd kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng trong “th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i” to\u00e0n c\u1ea7u n\u00e0y. V\u00ec nhi\u1ec1u ng\u01b0\u1eddi qu\u1ea3n l\u00ed ph\u1ea1m ph\u1ea3i sai l\u1ea7m v\u00e0 c\u00e1c c\u00f4ng ti m\u1ea5t nhi\u1ec1u ti\u1ec1n, xu h\u01b0\u1edbng hi\u1ec7n th\u1eddi l\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed m\u1edbi t\u1eeb th\u1ebf h\u1ec7 tr\u1ebb h\u01a1n, nh\u1eefng ng\u01b0\u1eddi l\u1edbn l\u00ean c\u00f9ng c\u00f4ng ngh\u1ec7. M\u1ed9t quan ch\u1ee9c \u0111i\u1ec1u h\u00e0nh gi\u1ea3i th\u00edch: \u201cKh\u00f3 m\u00e0 thay \u0111\u1ed5i t\u00e2m tr\u00ed c\u1ee7a nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u00f3 kinh nghi\u1ec7m, ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng l\u00e0m vi\u1ec7c trong th\u1eddi gian d\u00e0i v\u00e0 y\u00eau c\u1ea7u h\u1ecd chuy\u1ec3n sang t\u01b0 duy m\u1edbi c\u00f9ng c\u00f4ng ngh\u1ec7 nh\u01b0 d\u1eabn l\u00e1i ch\u00ednh. Ngay c\u1ea3 ng\u00e0y nay nhi\u1ec1u ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u1ee7a t\u00f4i v\u1eabn kh\u00f4ng hi\u1ec3u to\u00e0n c\u1ea7u ho\u00e1 hay tin r\u1eb1ng c\u00f4ng ti c\u1ee7a t\u00f4i l\u00e0 c\u00f4ng ti to\u00e0n c\u1ea7u. H\u1ecd kh\u00f4ng hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a to\u00e0n c\u1ea7u ho\u00e1 v\u00e0 c\u00f4ng ngh\u1ec7 b\u1edfi v\u00ec h\u1ecd v\u1eabn l\u00e0m vi\u1ec7c trong c\u00f9ng v\u0103n ph\u00f2ng v\u1edbi c\u00f9ng kh\u00e1ch h\u00e0ng cho n\u00ean h\u1ecd kh\u00f4ng th\u1ea5y nhu c\u1ea7u c\u1ea7n thay \u0111\u1ed5i. Trong nhi\u1ec1u n\u0103m c\u00e1c l\u00ed thuy\u1ebft kinh doanh ra \u0111i\u1ec1u ki\u1ec7n r\u1eb1ng kinh nghi\u1ec7m \u0111\u00f3ng g\u00f3p cho t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3n l\u00ed. Tuy nhi\u00ean, ng\u00e0y nay kinh nghi\u1ec7m, trong khi v\u1eabn \u0111\u01b0\u1ee3c c\u1ea7n t\u1edbi, l\u00e0 kh\u00f4ng \u0111\u1ee7 cho ph\u00e1t tri\u1ec3n nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed hi\u1ec7u qu\u1ea3 trong th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c d\u1eabn l\u00e1i b\u1edfi c\u00f4ng ngh\u1ec7 n\u00e0y. N\u1ebfu nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed kh\u00f4ng bao gi\u1edd r\u1eddi b\u1ecf v\u0103n ph\u00f2ng \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a h\u1ecd th\u00ec l\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 ra quy\u1ebft \u0111\u1ecbnh cho c\u00e1i g\u00ec \u0111\u00f3 \u1edf xa h\u00e0ng ngh\u00ecn d\u1eb7m \u0111\u01b0\u1ee3c? N\u1ebfu nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed kh\u00f4ng bao gi\u1edd d\u00f9ng c\u00f4ng ngh\u1ec7, l\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1i g\u00ec \u0111ang x\u1ea3y ra \u1edf th\u1ecb tr\u01b0\u1eddng kh\u00e1c? L\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng khi n\u00e0o “t\u01b0 duy c\u0169” l\u00e0 ch\u1edd \u0111\u1ee3i ai \u0111\u00f3 vi\u1ebft b\u00e1o c\u00e1o cho h\u1ecd? Ng\u00e0y nay m\u1ecdi s\u1ef1 x\u1ea3y ra nhanh ch\u00f3ng, quy\u1ebft \u0111\u1ecbnh ph\u1ea3i \u0111\u01b0a ra nhanh ch\u00f3ng n\u1ebfu kh\u00f4ng c\u01a1 h\u1ed9i s\u1ebd b\u1ecb m\u1ea5t.\u201d<\/p>\n

Trong doanh nghi\u1ec7p to\u00e0n c\u1ea7u ng\u00e0y nay, \u0111i\u1ec1u then ch\u1ed1t \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh l\u00e0 d\u00f9ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin. Th\u1ef1c ra, h\u01a1n 80 ph\u1ea7n tr\u0103m c\u00e1c c\u00f4ng ti \u0111ang t\u0103ng \u0111\u1ea7u t\u01b0 trong c\u00f4ng ngh\u1ec7 nh\u01b0 di \u0111\u1ed9ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn, t\u00ednh to\u00e1n m\u00e2y, v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Xu h\u01b0\u1edbng n\u00e0y ch\u1ec9 ra r\u1eb1ng khi c\u00f4ng ngh\u1ec7 th\u00f4ng tin tr\u1edf th\u00e0nh ph\u1ea7n b\u1ea3n ch\u1ea5t c\u1ee7a m\u1ecdi doanh nghi\u1ec7p th\u00ec ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 CNTT \u0111\u01b0\u1ee3c c\u1ea7n t\u1edbi \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u n\u0103ng doanh nghi\u1ec7p t\u1ed1i \u01b0u. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra nhi\u1ec1u s\u1ee9c \u00e9p l\u00ean \u0111\u1ea1i h\u1ecdc \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t lo\u1ea1i ng\u01b0\u1eddi qu\u1ea3n l\u00ed doanh nghi\u1ec7p m\u1edbi cho c\u00f4ng nghi\u1ec7p v\u00e0 \u01b0a th\u00edch l\u00e0 b\u1eb1ng c\u1ea5p v\u1ec1 Qu\u1ea3n l\u00ed h\u1ec7 th\u00f4ng tin (ISM) n\u01a1i ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p c\u00f3 c\u1ea3 k\u0129 n\u0103ng doanh nghi\u1ec7p v\u00e0 k\u0129 thu\u1eadt.<\/p>\n

M\u1ed9t ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti n\u00f3i: \u201cNg\u01b0\u1eddi qu\u1ea3n l\u00ed doanh nghi\u1ec7p m\u1edbi ph\u1ea3i hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7, c\u00e1i k\u1ebft n\u1ed1i m\u1ecdi th\u1ee9 v\u00e0 th\u00fac \u0111\u1ea9y kinh doanh “b\u00ean ngo\u00e0i c\u00e1c b\u1ee9c t\u01b0\u1eddng c\u1ee7a c\u00f4ng ti”\u00a0b\u1eb1ng vi\u1ec7c m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 chuy\u1ec3n m\u1ecdi th\u1ee9 l\u00ean to\u00e0n c\u1ea7u v\u1edbi c\u00f4ng nh\u00e2n lan to\u1ea3 kh\u1eafp th\u1ebf gi\u1edbi v\u00e0 c\u1ed9ng t\u00e1c v\u1edbi nhau qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u c\u00e1ch ngh\u0129 m\u1edbi m\u00e0 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u00f3 kinh nghi\u1ec7m hi\u1ec7n th\u1eddi c\u00f3 th\u1ec3 th\u1eadm ch\u00ed kh\u00f4ng ngh\u0129 t\u1edbi. Ng\u00e0y nay vi\u1ec7c d\u00e2ng l\u00ean c\u1ee7a c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng, Big Data, v\u00e0 T\u00ednh to\u00e1n m\u00e2y \u0111ang th\u00e1ch th\u1ee9c c\u00e1c c\u00f4ng ti to\u00e0n c\u1ea7u c\u1ea1nh tranh cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p t\u01b0\u01a1ng lai. T\u00ednh k\u1ebft n\u1ed1i c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u1edbi Internet, v\u00e0 v\u1edbi nhau c\u00f3 ti\u1ec1m n\u0103ng kh\u1ed5ng l\u1ed3 \u0111\u1ec3 m\u1edf r\u1ed9ng kinh doanh theo nh\u1eefng c\u00e1ch m\u00e0 ch\u01b0a h\u1ec1 th\u1ea5y tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u1eb7c bi\u1ec7t khi n\u00f3 \u0111i t\u1edbi vi\u1ec7c ti\u1ebfp th\u1ecb, gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng li\u00ean t\u1ee5c. \u0110\u1ed3ng th\u1eddi, c\u00e1c c\u00f4ng ti c\u00f3 th\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u t\u1eeb c\u00e1c thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 ho\u1ea1t \u0111\u1ed9ng ph\u01b0\u01a1ng ti\u1ec7n x\u00e3 h\u1ed9i, trong th\u1eddi gian th\u1ef1c v\u00e0 ph\u00e2n t\u00edch ch\u00fang \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u01b0u th\u1ebf.<\/p>\n

Ch\u1eb3ng h\u1ea1n m\u1ed9t c\u00f4ng ti b\u00e1n l\u1ebb c\u00f3 th\u1ec3 gi\u00e1m s\u00e1t vi\u1ec7c b\u00e1n trong c\u1ea3 n\u01b0\u1edbc, bi\u1ebft c\u1eeda h\u00e0ng n\u00e0o b\u00e1n t\u1ed1t h\u01a1n c\u1eeda h\u00e0ng kh\u00e1c v\u00e0 h\u00e0ng ho\u00e1 n\u00e0y b\u00e1n nhanh h\u01a1n v\u00e0 thay \u0111\u1ed5i gi\u00e1 c\u1ee7a nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0o \u0111\u00f3 \u0111\u1ec3 h\u1ea5p d\u1eabn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n t\u1edbi c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd. N\u00f3 c\u0169ng bi\u1ebft s\u1ed1 b\u00e1n, chi ph\u00ed, l\u1ec1 l\u1ee3i nhu\u1eadn theo th\u1eddi gian th\u1ef1c thay v\u00ec ph\u1ea3i \u0111\u1ee3i \u0111\u1ebfn cu\u1ed1i tu\u1ea7n, hay cu\u1ed1i th\u00e1ng hay th\u1eadm ch\u00ed cu\u1ed1i n\u0103m m\u1edbi bi\u1ebft c\u00f4ng ti l\u00e0m \u0103n t\u1ed1t \u0111\u1ebfn \u0111\u00e2u. V\u1edbi c\u00f4ng ngh\u1ec7, m\u1ecdi th\u00f4ng tin s\u1ed1ng c\u00f2n \u0111\u1ec1u s\u1eb5n c\u00f3 trong h\u00e0ng ph\u00fat v\u00e0 ng\u01b0\u1eddi ch\u1ee7 c\u00f3 th\u1ec3 ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng. V\u1ec1 c\u0103n b\u1ea3n \u0111i\u1ec1u c\u00f4ng nghi\u1ec7p c\u1ea7n l\u00e0 ki\u1ec3u ng\u01b0\u1eddi qu\u1ea3n l\u00ed doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i c\u00f4ng ti th\u00e0nh doanh nghi\u1ec7p s\u1eb5n s\u00e0ng c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f3 th\u1ec3 d\u00f9ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n cho nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, c\u1ea3i ti\u1ebfn qu\u1ea3n l\u00ed v\u00e0 l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn.\u201d<\/p>\n

V\u1edbi t\u00ednh to\u00e1n m\u00e2y, thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00e0 m\u1ea1ng b\u0103ng r\u1ed9ng, c\u00f4ng nh\u00e2n c\u00f3 th\u1ec3 c\u1ed9ng t\u00e1c, \u0111i\u1ec1u ph\u1ed1i v\u00e0 chia s\u1ebb th\u00f4ng tin d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u1eadn d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u m\u1edf. \u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u c\u00e1c qui t\u1eafc m\u1edbi, lu\u1eadt m\u1edbi v\u00e0 c\u00e1ch qu\u1ea3n l\u00ed doanh nghi\u1ec7p v\u00e0 k\u0129 thu\u1eadt m\u1ea1nh \u0111\u1ec3 \u0111\u1ea1t t\u1edbi k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t d\u1ef1a tr\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0o \u0111\u00f3. V\u1edbi to\u00e0n c\u1ea7u ho\u00e1 th\u00e1i \u0111\u1ed9 c\u1ee7a c\u00f4ng nh\u00e2n \u0111ang thay \u0111\u1ed5i. C\u00f4ng nh\u00e2n c\u00f3 gi\u00e1o d\u1ee5c t\u1ed1t h\u01a1n s\u1ebd l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng ti t\u0103ng tr\u01b0\u1edfng nhanh \u0111\u00e1nh gi\u00e1 cao \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd \u0111\u1ec3 l\u00e0m vi\u1ec7c thay v\u00ec c\u00e1c c\u00f4ng ti \u0111\u1ee9ng y\u00ean do h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00ed k\u00e9m n\u0103ng l\u1ef1c. C\u00e1ch qu\u1ea3n l\u00ed “tr\u00ean xu\u1ed1ng” truy\u1ec1n th\u1ed1ng \u0111\u00e3 l\u1ed7i th\u1eddi v\u00ec n\u00f3 t\u1ea1o ra quan li\u00eau v\u00e0 kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u0111\u1ee7 nhanh cho thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng. Ng\u00e0y nay nhi\u1ec1u c\u00f4ng ti \u0111ang “l\u00e0m ph\u1eb3ng c\u1ea5u tr\u00fac c\u1ee7a h\u1ecd” \u0111\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed kh\u00f4ng t\u00edch c\u1ef1c \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u l\u1ef1c. Trong qu\u00e1 kh\u1ee9, khi nh\u1eefng \u0111i\u1ec1u x\u1ea5u x\u1ea3y ra, h\u1ecd sa th\u1ea3i c\u00f4ng nh\u00e2n nh\u01b0ng ng\u00e0y nay khi c\u00f4ng ti kh\u00f4ng \u0111\u1ea1t t\u1edbi m\u1ee5c \u0111\u00edch kinh doanh, h\u1ecd sa th\u1ea3i ng\u01b0\u1eddi qu\u1ea3n l\u00ed.<\/p>\n

 <\/p>\n

—English version—<\/p>\n

 <\/p>\n

The new business manager<\/p>\n

Today globalization changes everything, especially the way people manage their business. Since many things are now connected, every manager must have knowledge about Information Technology (IT) and understand how the integration of IT to business can improve efficiency and profits. With rapid growth in global markets, top business schools such as Harvard, Chicago, Yale, and Stanford etc. are requiring business students to take courses in information technology as more companies need competent managers in these skills as they expand to new markets.<\/p>\n

The issue is to develop IT knowledgeable business managers who can work effectively anywhere in the world. Although for years existing managers received trainings on technology driven global business but many failed. The reason is their thinking do not changed as they are still using the \u201cOld thinking\u201d rules, policies and methods. Unless their mind set is changing, they will not be effective in this global \u201cconnected world\u201d. Since many managers made mistakes and companies lost a lot of money, the current trend is to develop new managers from the younger generation who grow up with technology. An executive explained: \u201cIt is difficult to change the mind of experienced managers who have been working for a long time and ask them to switch to new thinking with technology as the main driver. Even today many of my managers do not understand globalization or believe that my company is a global company. They do not understand the impact of globalization and technology because they are still working in the same office with the same customers so they do not see the need to change. For many years business theories dictate that experience contributes to the effectiveness of management. However, today experience, while required, is not sufficient for the development of effective managers in this technology driven world. If managers never leave their local office then how can they make decision to something that is thousands miles away? If managers never use technology, how can they know what is happening in another market? How can they make quick decision when the \u201cold thinking\u201d is waiting for someone to write a report to them? Today things happen fast, decisions have to be made quickly else opportunities will be lost.\u201d<\/p>\n

In today\u2019s global business, the key to staying competitive is using information technology. In fact, more than 80 percent of companies are increasing investment in technologies such as mobile, big data analytics, cloud computing, and social network. This trend indicates that as information technology is becoming essential part of every business then IT knowledgeable managers are needed for optimal business performance. This puts a lot of pressure on university to develop a new type of business managers for the industry and the preference is the Information System Management (ISM) degree where graduates have both business and technical skills.<\/p>\n

A company owner said: \u201cThe new business managers must understand the impact of technology that connects everything and pushing business \u201coutside the walls of the company\u201d\u00a0by expand to new markets. The explosion of ecommerce has moved everything globally with workers spreading all over the world and collaborates with each other via their mobile devices. This requires a new mindset that current experienced managers may not even think about. Today the rise of mobile technology, Big Data, and Cloud computing are challenging global companies to compete for future business growth. The connectivity of mobile devices to the Internet, and to one another has enormous potential to broaden business in ways never seen before, particularly when it comes to marketing, monitoring sales continuously. At the same time, companies can collect and analyzing large amounts of data from connected devices and social media activity, in real time and analyze them for advantages.<\/p>\n

For example a retail company can monitor sales across the country, knowing which store do better than others and which merchandises are selling faster and changes the price of certain merchandises to lure more customers to their stores. It also knows its sales, its cost, its profit margin in real time rather have to wait to the end of the week, or month or even year to know how well the company is doing. With technology, all vital information is available in minutes and owners can make decision quickly. Basically what the industry needs is the type of new business managers who can transform companies into technology-ready businesses that can use data analytics to better serve customers needs, improve management and increase profits.\u201d<\/p>\n

With cloud computing, mobile devices, and broadband network, workers can collaborate, coordinate and sharing information easily to take advantage of the open global market. This requires new rules, new laws and strong technical and business management to achieve the best results based on the investment of certain resources. With globalization workers\u2019 attitude is changing. The better educated workers will select fastest growing companies that appreciate their contribution to work for rather than companies that are standing still due to incompetent management systems. The traditional \u201cTop down\u201d management is already obsolete as it creates bureaucracy and could not response fast enough to market changes. Today many companies are \u201cFlatten out their structure\u201d to remove inactive managers in order to increase efficiency and effectiveness. In the past, when bad things happened, they laid-off workers but today when companies do not achieve business goals, they fire managers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y nay to\u00e0n c\u1ea7u ho\u00e1 l\u00e0m thay \u0111\u1ed5i m\u1ecdi th\u1ee9, \u0111\u1eb7c bi\u1ec7t c\u00e1ch m\u1ecdi ng\u01b0\u1eddi qu\u1ea3n l\u00ed doanh nghi\u1ec7p c\u1ee7a h\u1ecd. V\u00ec nhi\u1ec1u th\u1ee9 b\u00e2y … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3560","post","type-post","status-publish","format-standard","hentry","category-quan-li-he-thong-tin"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3560"}],"version-history":[{"count":2,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3560\/revisions"}],"predecessor-version":[{"id":3562,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3560\/revisions\/3562"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}