{"id":3469,"date":"2013-08-02T09:15:40","date_gmt":"2013-08-02T02:15:40","guid":{"rendered":"http:\/\/science-technology.vn\/?p=3469"},"modified":"2013-08-02T09:15:40","modified_gmt":"2013-08-02T02:15:40","slug":"ban-san-sang-chua","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=3469","title":{"rendered":"B\u1ea1n s\u1eb5n s\u00e0ng ch\u01b0a?"},"content":{"rendered":"

N\u0103m ngo\u00e1i Facebook mua m\u1ed9t c\u00f4ng ti nh\u1ecf c\u00f3 t\u00ean l\u00e0 Instagram v\u1edbi gi\u00e1 $1 t\u1ec9 \u0111\u00f4 la. Instagram l\u00e0 m\u1ed9t c\u00f4ng ti kh\u1edfi nghi\u1ec7p nh\u1ecf ch\u1ec9 v\u1edbi 12 ng\u01b0\u1eddi cho n\u00ean m\u1ecdi ng\u01b0\u1eddi trong h\u1ecd \u0111\u1ec1u l\u1eadp t\u1ee9c th\u00e0nh tri\u1ec7u ph\u00fa. Khi tin n\u00e0y \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1, nhi\u1ec1u sinh vi\u00ean n\u00f3i v\u1edbi t\u00f4i: \u201cEm c\u0169ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00f4ng ti t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00f4ng ti \u0111\u00f3, \u00fd t\u01b0\u1edfng l\u00e0 \u0111\u01a1n gi\u1ea3n, v\u00e0 c\u00f4ng ngh\u1ec7 l\u00e0 d\u1ec5 d\u00e0ng.\u201d \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean t\u00f4i nghe th\u1ea5y l\u1eddi b\u00ecnh lu\u1eadn nh\u01b0 th\u1ebf cho n\u00ean t\u00f4i b\u1ea3o h\u1ecd r\u1eb1ng h\u1ecd n\u00ean hi\u1ec3u t\u1eeb “C\u01a1 h\u1ed9i.”<\/span><\/p>\n

\u0110\u1ecbnh ngh\u0129a c\u1ee7a t\u00f4i v\u1ec1 “c\u01a1 h\u1ed9i” l\u00e0 “s\u1ef1 s\u1eb5n s\u00e0ng” v\u00ec CH\u1ec8 khi b\u1ea1n s\u1eb5n s\u00e0ng th\u00ec c\u01a1 h\u1ed9i m\u1edbi t\u1edbi. D\u1ec5 nh\u00ecn v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a ai \u0111\u00f3 v\u00e0 ngh\u0129 r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 n\u1eefa. NH\u01afNG \u0111i\u1ec1u \u0111\u00f3 l\u00e0 sai v\u00ec ai \u0111\u00f3 \u0111\u00e3 s\u1eb5n s\u00e0ng v\u00e0 n\u1eafm l\u1ea5y c\u01a1 h\u1ed9i nh\u01b0ng b\u1ea1n th\u00ec KH\u00d4NG. V\u1ec1 c\u0103n b\u1ea3n, b\u1ea1n KH\u00d4NG s\u1eb5n s\u00e0ng khi c\u01a1 h\u1ed9i t\u1edbi.<\/p>\n

Ba m\u01b0\u01a1i n\u0103m tr\u01b0\u1edbc, khi Steve Jobs t\u1ea1o ra m\u00e1y t\u00ednh Apple, nhi\u1ec1u ng\u01b0\u1eddi trong c\u00e1c b\u1ea1n t\u00f4i \u0111\u00e3 mua m\u00e1y t\u00ednh n\u00e0y, nh\u00ecn v\u00e0o b\u00ean trong v\u00e0 n\u00f3i r\u1eb1ng n\u00f3 \u0111\u01a1n gi\u1ea3n t\u1edbi m\u1ee9c b\u1ea5t k\u00ec ai c\u0169ng c\u00f3 th\u1ec3 d\u1ef1ng \u0111\u01b0\u1ee3c n\u00f3. M\u1ed9t ng\u01b0\u1eddi n\u00f3i: \u201cN\u00f3 l\u00e0 \u0111\u01a1n gi\u1ea3n v\u00ec Steve Jobs th\u1eadm ch\u00ed \u0111\u00e3 kh\u00f4ng ho\u00e0n th\u00e0nh \u0111\u1ea1i h\u1ecdc, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf m\u00e1y t\u00ednh t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi m\u00e1y \u0111\u00f3.\u201d T\u00f4i b\u1ea3o h\u1ecd: \u201cB\u1ea1n l\u00e0 sinh vi\u00ean \u0111\u1ea1i h\u1ecdc v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n NH\u01afNG Steve s\u1eb5n s\u00e0ng khi c\u01a1 h\u1ed9i t\u1edbi c\u00f2n b\u1ea1n th\u00ec kh\u00f4ng.\u201d C\u00f9ng \u0111i\u1ec1u n\u00e0y \u0111\u00e3 x\u1ea3y ra v\u1edbi DOS c\u1ee7a Microsoft v\u00e0i n\u0103m sau. MSDOS ch\u1ec9 l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01a1n gi\u1ea3n v\u1edbi v\u00e0i ngh\u00ecn d\u00f2ng m\u00e3. Ng\u00e0y nay b\u1ea5t k\u00ec sinh vi\u00ean khoa h\u1ecdc m\u00e1y t\u00ednh n\u00e0o c\u0169ng c\u00f3 th\u1ec3 vi\u1ebft ra m\u1ed9t h\u1ec7 \u0111i\u1ec1u h\u00e0nh nh\u01b0 c\u00e1i \u0111\u00f3 hay th\u1eadm ch\u00ed hay h\u01a1n. NH\u01afNG Bill Gates \u0111\u00e3 s\u1eb5n s\u00e0ng khi IBM c\u1ea7n c\u00f3 m\u1ed9t h\u1ec7 \u0111i\u1ec1u h\u00e0nh cho PC c\u1ee7a n\u00f3.<\/p>\n

T\u1eeb quan \u0111i\u1ec3m k\u0129 thu\u1eadt, KH\u00d4NG c\u00f3 kh\u00e1c bi\u1ec7t gi\u1eefa Instagram, Apple Computer, Microsoft DOS v\u00e0 phi\u00ean b\u1ea3n \u0111\u1ea7u c\u1ee7a Google khi nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y ra. Ch\u00fang t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 l\u00e0m, t\u1eeb c\u1ea3nh quan ng\u00e0y nay. L\u00ed do ch\u00fang x\u1ee9ng v\u1edbi nhi\u1ec1u ti\u1ec1n th\u1ebf v\u00e0 nh\u1eefng c\u00f4ng ti n\u00e0y th\u00e0nh c\u00f4ng th\u1ebf v\u00ec h\u1ecd ra tr\u01b0\u1edbc v\u00e0 n\u1eafm l\u1ea5y c\u01a1 h\u1ed9i khi c\u01a1 h\u1ed9i t\u1edbi. S\u1ef1 ki\u1ec7n l\u00e0 t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u ch\u1eb3ng li\u00ean quan g\u00ec t\u1edbi c\u00f4ng ngh\u1ec7 NH\u01afNG h\u1ecd s\u1eb5n s\u00e0ng khi c\u01a1 h\u1ed9i \u0111\u00fang t\u1edbi.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi doanh nghi\u1ec7p g\u1ecdi n\u00f3 l\u00e0 \u201cTh\u1ebf th\u01b0\u1ee3ng phong \u0111\u1ea7u ti\u00ean\u201d hay l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u hay gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1. V\u00ec h\u1ecd l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean khi kh\u00f4ng c\u00f3 k\u1ebb c\u1ea1nh tranh kh\u00e1c v\u00e0 m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Khi h\u1ecd tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi \u0111i\u1ec1u \u0111\u00f3, h\u1ecd s\u1ebd KH\u00d4NG chuy\u1ec3n sang s\u1ea3n ph\u1ea9m kh\u00e1c, cho d\u00f9 s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 t\u1ed1t h\u01a1n. \u0110\u00e2y l\u00e0 l\u00ed do t\u1ea1i sao Steve Jobs th\u00e0nh c\u00f4ng th\u1ebf v\u00ec \u00f4ng \u1ea5y bao gi\u1edd c\u0169ng mu\u1ed1n l\u00e0 “ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean tr\u00ean m\u1ecdi th\u1ee9.” \u00d4ng \u1ea5y \u0111\u00e3 t\u1ea1o ra m\u00e1y t\u00ednh c\u00e1 nh\u00e2n \u0111\u1ea7u ti\u00ean, m\u00e1y nghe nh\u1ea1c MP3 t\u00edch h\u1ee3p \u0111\u1ea7u ti\u00ean, iPod; \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ea7u ti\u00ean, iPhone; v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng \u0111\u1ea7u ti\u00ean, iPad. \u00d4ng \u1ea5y n\u00f3i: \u201cThi\u1ebft k\u1ebf l\u00e0 quan tr\u1ecdng nh\u01b0ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m l\u00e0 m\u1ecdi th\u1ee9.\u201d \u0110\u00fang th\u1eddi \u0111i\u1ec3m ngh\u0129a l\u00e0 s\u1eb5n s\u00e0ng khi c\u01a1 h\u1ed9i \u0111\u00fang t\u1edbi.<\/p>\n

Steve Jobs \u0111\u00e3 \u0111\u00fang b\u1edfi v\u00ec trong m\u1ed9t n\u0103m sau m\u00e1y t\u00ednh Apple \u0111\u1ea7u ti\u00ean ra, \u0111\u00e3 c\u00f3 tr\u00ean n\u0103m m\u01b0\u01a1i c\u00f4ng ti l\u00e0m s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng kh\u00f4ng c\u00f4ng ti n\u00e0o trong s\u1ed1 h\u1ecd th\u00e0nh c\u00f4ng. C\u00f9ng \u0111i\u1ec1u \u0111\u00f3 c\u0169ng x\u1ea3y ra v\u1edbi Microsoft khi Bill Gates ph\u00e1t tri\u1ec3n MSDOS \u0111\u1ea7u ti\u00ean, v\u00e0o th\u1eddi \u0111\u00f3 kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng v\u1ec1 sau, c\u00f3 nhi\u1ec1u c\u00f4ng ti ph\u1ea7n m\u1ec1m \u0111\u00e3 ph\u00e1t tri\u1ec3n h\u1ec7 \u0111i\u1ec1u h\u00e0nh cho c\u00e1c m\u00e1y t\u00ednh kh\u00e1c nh\u01b0ng kh\u00f4ng c\u00f4ng ti n\u00e0o trong s\u1ed1 h\u1ecd th\u00e0nh c\u00f4ng.<\/p>\n

T\u1ea5t nhi\u00ean, Facebook c\u00f3 \u0111\u1ee7 c\u00f4ng nh\u00e2n c\u00f3 k\u0129 n\u0103ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 v\u1edbi Instagram.\u00a0<\/b>Nh\u01b0ng n\u00f3 KH\u00d4NG l\u00e0 Instagram v\u00ec c\u00f4ng ti n\u00e0y l\u00e0 c\u00f4ng ti \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 h\u00e0ng tr\u1ec7u ng\u01b0\u1eddi d\u00f9ng.\u00a0V\u00ec \u1ea3nh l\u00e0 c\u1ea5u ph\u1ea7n then ch\u1ed1t c\u1ee7a Facebook v\u00e0 Instagram l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o trong \u1ea3nh cho di \u0111\u1ed9ng, t\u1ed1t h\u01a1n c\u1ea3 cho Facebook l\u00e0 mua Instagram cho n\u00ean n\u00f3 s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 th\u00eam v\u00e0o danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ti thay v\u00ec x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 kh\u00e1c.<\/p>\n

V\u00e0i n\u0103m tr\u01b0\u1edbc, Google c\u00f3 s\u1ea3n ph\u1ea9m t\u00ean l\u00e0 Google Video \u0111\u1ec3 chia s\u1ebb video tr\u00ean Internet nh\u01b0ng YouTube l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean v\u00e0 r\u1ea5t l\u1edbn. Cho d\u00f9 k\u0129 thu\u1eadt l\u00e0 t\u01b0\u01a1ng t\u1ef1, nh\u01b0ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng l\u00e0 kh\u00e1c nhau. K\u0129 thu\u1eadt l\u00e0 d\u1ec5 l\u00e0m nh\u01b0ng c\u00f3 kh\u00e1ch h\u00e0ng l\u00e0 KH\u00d4NG d\u1ec5 d\u00e0ng cho n\u00ean Google b\u1ecf Google Video c\u1ee7a n\u00f3 v\u00e0 mua You Tube v\u1edbi gi\u00e1 $1.6 t\u1ec9 \u0111\u00f4 la. Trong kinh doanh, th\u00e0nh c\u00f4ng then ch\u1ed1t KH\u00d4NG l\u00e0 k\u0129 thu\u1eadt m\u00e0 l\u00e0 s\u1ed1 kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

N\u1ebfu b\u1ea1n t\u1edbi v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 x\u00e2y d\u1ef1ng c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 kh\u00f4ng ai c\u00f3 v\u00e0 c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng, c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ti l\u1edbn quan t\u00e2m trong vi\u1ec7c mua c\u00f4ng ti c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t cao. Ng\u00e0y nay vi\u1ec7c mua b\u00e1n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a kinh doanh to\u00e0n c\u1ea7u, khi c\u00e1c c\u00f4ng ti to\u00e0n c\u1ea7u \u0111ang chuy\u1ec3n v\u00e0o th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c, h\u1ecd th\u01b0\u1eddng mua c\u00f4ng ti \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 \u0111\u00e3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng thay v\u00ec x\u00e2y d\u1ef1ng c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi \u0111\u1ec3 c\u1ea1nh tranh. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao Instagram tr\u1ecb gi\u00e1 $1 t\u1ec9 \u0111\u00f4 la v\u00e0 You Tube tr\u1ecb gi\u00e1 $ 1.6 t\u1ec9 \u0111\u00f4 la v\u00e0 c\u00f4ng ti c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 c\u00f4ng ti ti\u1ebfp, n\u1ebfu b\u1ea1n s\u1eb5n s\u00e0ng khi c\u01a1 h\u1ed9i \u0111\u00fang t\u1edbi.<\/p>\n

 <\/p>\n

—English version—<\/p>\n

 <\/p>\n

Are you ready?<\/p>\n

Last year Facebook acquired a small company called Instagram for $1 Billion dollars. Instagram was a small startup with only 12 people so all of them become instant millionaires. When the news was announced, several students told me: \u201cI could build a similar company like that, the idea is simple, and the technology is easy.\u201d This was not the first time I heard comment like that so I told them that they should understand the word \u201cOpportunity.\u201d<\/p>\n

My definition of \u201cOpportunity\u201d is \u201cReadiness\u201d as ONLY when you are ready then opportunity will come. It is easy to look at somebody\u2019s success and think that you could do it too. BUT that is wrong because somebody was ready and grabbed the opportunity but you were NOT. Basically, you are NOT ready when opportunity comes.<\/p>\n

Thirty five years ago, when Steve Jobs created Apple computer, several of my friends bought the computer, looked inside and said that it was so simple that anyone could build it. One person said: \u201cIt is simple because Steve Jobs did not even finish college, we can design much better computer than that.\u201d I told them: \u201cYou are all college graduates and you could do better BUT Steve is ready when opportunity come but you are not.\u201d The same thing happened with Microsoft\u2019s DOS few years later. MSDOS was just a simple program with few thousands line of code. Today any computer science student could write an operating system like that or even better. BUT Bill Gates was ready when IBM needed to have an operating system for its PC.<\/p>\n

From a technical point of view,\u00a0there is NO difference between Instagram, Apple Computer, Microsoft DOS and the early version of Google when these products came out. They are all simple and easy to do, from today\u2019s perspective. The reason they worth so much money and these companies are so successful because they come out first and grabbed the opportunities when they came. The fact is all of them have nothing to do with technology BUT they are ready when the right opportunity comes.<\/p>\n

Business people called it \u201cFirst Mover Advantage\u201d or being the first product on the market to meet a need or solve a problem. Since they are the first as there is no other competition and people must use their product. When they become familiar with it, they will NOT switch to other product, even the new product is better. This is why Steve Jobs was so successful because he always wanted to be the \u201cfirst on everything\u201d. He created the first personal computer, the first integrated MP3 player, the iPod; the first smartphone, the iPhone; and the first tablet, the iPad. He said: \u201cDesign is important but timing is everything.\u201d Timing means be ready when the right opportunity comes.<\/p>\n

Steve Jobs was right because within a year after the first Apple Computer came out, there were over fifty companies built similar products but none of them succeed. The same thing also happened with Microsoft when Bill Gates developed the first MSDOS, at that time there was no similar product but afterward, there were many software companies developed operating systems for other computer but none of them succeed.<\/p>\n

Of course, Facebook has enough skilled workers to build a product similar to Instagram.\u00a0<\/b>But it is NOT Instagram as it is the first on the market with millions of users.\u00a0Since photos are key components of Facebook and Instagram is the leader in photo in mobile, it is better for Facebook to acquire Instagram so it will have several users to add to the list of company\u2019s customers instead of building another similar product.<\/p>\n

Few years ago, Google had a product called Google Video for sharing video on the Internet but YouTube was the first and very popular. Even though the technical were similar, but the numbers of user were different. Technical is easy to do but getting customers is NOT so Google dropped its own Google Video and brought You Tube for $1.6 Billion dollars. In business, the key success is NOT the technical but the number of customers and users.<\/p>\n

If you come up with a new idea and build something that nobody have and a lot of customers, the chance of bigger companies are interested in acquiring your company is very high. Today acquisition is the part of the global business, when global companies are moving to regional market, they often acquire local companies that already have a lot of users rather than build something new to compete. That is why Instagram worth $1 Billion and You Tube worth $ 1.6 Billion and your company could be next, if you are ready when the right opportunity come.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u0103m ngo\u00e1i Facebook mua m\u1ed9t c\u00f4ng ti nh\u1ecf c\u00f3 t\u00ean l\u00e0 Instagram v\u1edbi gi\u00e1 $1 t\u1ec9 \u0111\u00f4 la. Instagram l\u00e0 m\u1ed9t c\u00f4ng ti kh\u1edfi nghi\u1ec7p … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3469","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3469"}],"version-history":[{"count":2,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3469\/revisions"}],"predecessor-version":[{"id":3471,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3469\/revisions\/3471"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}