{"id":3380,"date":"2013-07-17T10:17:42","date_gmt":"2013-07-17T03:17:42","guid":{"rendered":"http:\/\/science-technology.vn\/?p=3380"},"modified":"2013-07-17T10:17:42","modified_gmt":"2013-07-17T03:17:42","slug":"loi-khuyen-cho-nguoi-chu-cong-ti","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=3380","title":{"rendered":"L\u1eddi khuy\u00ean cho ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti"},"content":{"rendered":"

Tu\u1ea7n tr\u01b0\u1edbc t\u00f4i c\u00f3 cu\u1ed9c th\u1ea3o lu\u1eadn v\u1edbi v\u00e0i ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti t\u1eeb Trung Qu\u1ed1c khi h\u1ecd tham d\u1ef1 x\u00ea mi na c\u1ee7a t\u00f4i d\u00e0nh cho ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh t\u1ea1i CMU. M\u1ed9t ng\u01b0\u1eddi ch\u1ee7 h\u1ecfi: \u201cCh\u00fang t\u00f4i mu\u1ed1n m\u1edf r\u1ed9ng kinh doanh \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 th\u00f4ng tin (CNTT) cho c\u00e1c c\u00f4ng ti to\u00e0n c\u1ea7u l\u1edbn h\u01a1n. Tuy nhi\u00ean \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t kh\u00f3 v\u00ec h\u1ecd y\u00eau c\u1ea7u ch\u00fang t\u00f4i cung c\u1ea5p nhi\u1ec1u c\u00f4ng vi\u1ec7c gi\u1ea5y t\u1edd th\u1ebf. C\u00f3 c\u00e1ch n\u00e0o t\u1ed1t h\u01a1n kh\u00f4ng?\u201d<\/span><\/p>\n

T\u00f4i gi\u1ea3i th\u00edch: \u201cB\u1ea1n ngh\u0129 c\u00e1c c\u00f4ng ti to\u00e0n c\u1ea7u c\u1ea3m th\u1ea5y c\u00e1i g\u00ec v\u1ec1 l\u00e0m vi\u1ec7c v\u1edbi c\u00f4ng ti \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 c\u1ee7a b\u1ea1n? C\u00f3 nhi\u1ec1u r\u1ee7i ro th\u1ebf h\u1ecd kh\u00f4ng bi\u1ebft v\u1ec1 b\u1ea1n. H\u1ecd kh\u00f4ng c\u00f3 th\u00f4ng tin v\u1ec1 c\u00f4ng ti c\u1ee7a b\u1ea1n cho n\u00ean h\u1ecd ph\u1ea3i h\u1ecfi nhi\u1ec1u c\u00f4ng vi\u1ec7c gi\u1ea5y t\u1edd \u0111\u1ec3 ch\u1eafc r\u1eb1ng h\u1ecd \u0111ang l\u00e0m \u0103n v\u1edbi c\u00f4ng ti chuy\u00ean nghi\u1ec7p v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ti nghi\u1ec7p d\u01b0 nh\u1ecf. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao k\u00edch c\u1ee1 c\u1ee7a c\u00f4ng ti l\u00e0 r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00f4ng ti c\u1ee7a b\u1ea1n c\u00f3 \u00edt h\u01a1n m\u1ed9t ngh\u00ecn nh\u00e2n vi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 m\u1ea5y c\u01a1 may. Ng\u01b0\u1eddi c\u1ea1nh tranh c\u1ee7a b\u1ea1n nh\u01b0 Infosys, TCS, Wipro, Genpact, v\u00e0 HCl, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 h\u00e0ng tr\u0103m ngh\u00ecn c\u00f4ng nh\u00e2n ph\u1ea7n m\u1ec1m. K\u00edch c\u1ee1 l\u1edbn c\u1ee7a h\u1ecd l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u1ed5n \u0111\u1ecbnh v\u00e0 s\u1ebd c\u00f2n trong kinh doanh trong th\u1eddi gian d\u00e0i.\u201d<\/p>\n

M\u1ed9t ng\u01b0\u1eddi ch\u1ee7 kh\u00e1c ph\u00e0n n\u00e0n: \u201cCho d\u00f9 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a h\u1ecd nh\u01b0ng c\u00e1c c\u00f4ng ti to\u00e0n c\u1ea7u ch\u1ec9 cho ch\u00fang t\u00f4i nh\u1eefng d\u1ef1 \u00e1n nh\u1ecf m\u00e0 ch\u1ea3 gi\u00e1 tr\u1ecb g\u00ec m\u1ea5y. L\u00e0m sao ch\u00fang t\u00f4i t\u0103ng \u0111\u01b0\u1ee3c kinh doanh v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng l\u1edbn h\u01a1n?\u201d<\/p>\n

T\u00f4i gi\u1ea3i th\u00edch: \u201c\u0110\u1ec3 c\u1ea1nh tranh trong kinh doanh n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i ki\u00ean nh\u1eabn. Kh\u00f4ng c\u00f4ng ti to\u00e0n c\u1ea7u n\u00e0o s\u1ebd kho\u00e1n ngo\u00e0i c\u00e1c d\u1ef1 \u00e1n l\u1edbn hay \u1ee9ng d\u1ee5ng l\u1edbn cho c\u00f4ng ti d\u1ecbch v\u1ee5 l\u1ea7n \u0111\u1ea7u ti\u00ean. \u0110i\u1ec1u \u0111\u00f3 l\u00e0 qu\u00e1 m\u1ea1o hi\u1ec3m cho n\u00ean v\u00e0i d\u1ef1 \u00e1n \u0111\u1ea7u bao gi\u1edd c\u0169ng l\u00e0 nh\u1ecf v\u00ec h\u1ecd d\u00f9ng ch\u00fang \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh k\u0129 n\u0103ng v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a nh\u00e0 cung c\u1ea5p m\u1edbi. Ngay khi b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n giao \u0111i\u1ec1u h\u1ecd c\u1ea7n trong th\u1eddi h\u1ea1n, chi ph\u00ed v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng th\u00ec h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c kinh doanh b\u1eb1ng nh\u1eefng h\u1ee3p \u0111\u1ed3ng l\u1edbn h\u01a1n. M\u1eb7c d\u1ea7u ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti to\u00e0n c\u1ea7u \u0111\u00e3 c\u00f3 kinh doanh v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c; h\u1ecd bao gi\u1edd c\u0169ng \u0111\u00e1nh gi\u00e1 c\u00e1c nh\u00e0 cung c\u1ea5p m\u1edbi \u0111\u1ec3 ch\u1eafc r\u1eb1ng h\u1ecd c\u00f3 nhi\u1ec1u nh\u00e0 cung c\u1ea5p \u0111\u1ec3 ch\u1ecdn. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng l\u00e0m gi\u1ea3m nguy c\u01a1 v\u1ec1 d\u1ef1a qu\u00e1 nhi\u1ec1u v\u00e0 ch\u1ec9 v\u00e0o v\u00e0i nh\u00e0 cung c\u1ea5p.\u201d<\/p>\n

\u201cNhi\u1ec1u c\u00f4ng ti th\u01b0\u1eddng c\u00f3 mong \u0111\u1ee3i cao khi l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00f4ng ti to\u00e0n c\u1ea7u l\u1edbn h\u01a1n. N\u1ebfu h\u1ecd \u0111\u01b0a v\u00e0o nhi\u1ec1u n\u1ed7 l\u1ef1c v\u00e0 c\u00f4ng vi\u1ec7c gi\u1ea5y t\u1edd \u0111\u1ec3 \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0m nh\u00e0 cung c\u1ea5p, h\u1ecd mu\u1ed1n h\u1ee3p \u0111\u1ed3ng l\u1edbn s\u1edbm nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c. H\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft r\u1eb1ng d\u1ef1 \u00e1n l\u1edbn c\u00f3 th\u1ec3 l\u00e0m tr\u00e0n ng\u1eadp h\u1ecd v\u1edbi nhi\u1ec1u th\u1ee9 m\u00e0 h\u1ecd kh\u00f4ng bi\u1ebft. Thay v\u00ec b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1ecf \u0111\u1ec3 h\u1ecdc v\u00e0 qua th\u1eddi gian x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n, m\u1ed9t s\u1ed1 c\u00f4ng ti n\u00f3ng l\u00f2ng c\u00f3 \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng l\u1edbn h\u01a1n khi n\u00f3 tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n nh\u01b0ng h\u1ecd th\u01b0\u1eddng th\u1ea5t b\u1ea1i. \u0110\u1ec3 t\u00edch h\u1ee3p c\u00e1c d\u1ef1 \u00e1n th\u00e0nh h\u1ec7 th\u1ed1ng CNTT c\u1ee7a c\u00e1c c\u00f4ng ti to\u00e0n c\u1ea7u l\u1edbn, b\u1ea1n c\u1ea7n hi\u1ec3u c\u00e1ch h\u1ecd l\u00e0m kinh doanh v\u00ec t\u1eebng c\u00f4ng ti v\u1eadn h\u00e0nh kh\u00e1c nhau. Kh\u00f4ng bi\u1ebft \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea1m ph\u1ea3i sai l\u1ea7m. N\u1ebfu d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n th\u1ea5t b\u1ea1i, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd c\u00f3 c\u01a1 h\u1ed9i th\u1ee9 hai. K\u1ebft qu\u1ea3 th\u1ea5t b\u1ea1i \u0111\u00f3 c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi trong c\u00e1c c\u00f4ng ti kh\u00e1c v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 ch\u1ea5m d\u1ee9t cho vi\u1ec7c m\u1edf r\u1ed9ng c\u1ee7a b\u1ea1n v\u00e0o th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.\u201d<\/p>\n

\u201cV\u1ea5n \u0111\u1ec1 b\u1ea1n h\u1ecfi l\u00e0 t\u1ea1i sao c\u00f4ng ti to\u00e0n c\u1ea7u l\u1edbn mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00f4ng ti nh\u1ecf h\u01a1n? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 \u0111\u01a1n gi\u1ea3n: C\u00f4ng ti to\u00e0n c\u1ea7u c\u1ea7n ph\u00e1t ki\u1ebfn v\u00e0 c\u00f4ng ngh\u1ec7 t\u1eeb c\u00e1c c\u00f4ng ti nh\u1ecf h\u01a1n v\u00ec h\u1ecd kh\u00f4ng c\u00f3 nh\u1eefng k\u0129 n\u0103ng \u0111\u00f3. C\u00e1c c\u00f4ng ti nh\u1ecf h\u01a1n th\u01b0\u1eddng c\u00f3 tri th\u1ee9c chuy\u00ean gia mi\u1ec1n n\u00e0o \u0111\u00f3 hay c\u00f4ng ngh\u1ec7 m\u1edbi. Ch\u1eb3ng h\u1ea1n, ng\u00e0y nay \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 \u1ee9ng d\u1ee5ng m\u00e1y t\u00ednh b\u1ea3ng l\u00e0 “N\u00f3ng” v\u00e0 c\u00e1c c\u00f4ng ti to\u00e0n c\u1ea7u c\u1ea7n c\u00f3 nhi\u1ec1u apps \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. H\u1ecd \u0111ang t\u00ecm c\u00e1c nh\u00e0 cung c\u1ea5p m\u1edbi, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 chuy\u1ec3n giao cho h\u1ecd b\u1edfi v\u00ec c\u00e1c nh\u00e0 cung c\u1ea5p l\u00e0m kho\u00e1n ngo\u00e0i l\u1edbn h\u01a1n c\u00f3 th\u1ec3 KH\u00d4NG c\u00f3 nh\u1eefng k\u0129 n\u0103ng n\u00e0y. Ng\u00e0y nay, c\u00e1c c\u00f4ng ti \u1ea4n \u0110\u1ed9 CH\u01afA c\u00f3 kh\u1ea3 n\u0103ng chi ph\u1ed1i khu v\u1ef1c di \u0111\u1ed9ng v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i nhanh \u0111\u01b0\u1ee3c. Do \u0111\u00f3 \u0111i\u1ec1u \u0111\u00f3 m\u1edf ra c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c c\u00f4ng ti nh\u1ecf h\u01a1n, nh\u1eefng ng\u01b0\u1eddi c\u00f3 tri th\u1ee9c chuy\u00ean gia \u0111\u00f3. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o khu v\u1ef1c mi\u1ec1n di \u0111\u1ed9ng, 75% h\u1ee3p \u0111\u1ed3ng kh\u00f4ng \u0111i sang c\u00e1c c\u00f4ng ti \u1ea4n \u0110\u1ed9 m\u00e0 \u0111i t\u1edbi h\u00e0ng tr\u0103m c\u00f4ng ti nh\u1ecf h\u01a1n tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh n\u00e0y, c\u00e1c k\u0129 n\u0103ng m\u1edbi trong c\u00f4ng ngh\u1ec7 \u0111ang n\u1ed5i l\u00ean l\u00e0 r\u1ea5t quan tr\u1ecdng. C\u00e1c c\u00f4ng ti nh\u1ecf l\u00e0 n\u0103ng n\u1ed5 h\u01a1n v\u00e0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ecdi th\u1ee9 m\u1edbi nhanh h\u01a1n c\u00e1c c\u00f4ng ti l\u1edbn. T\u00ednh n\u0103ng su\u1ea5t v\u00e0 t\u00ednh s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd cho h\u1ecd \u01b0u th\u1ebf c\u1ea1nh tranh.\u201d<\/p>\n

M\u1ed9t ng\u01b0\u1eddi ch\u1ee7 h\u1ecfi: \u201cB\u00ean c\u1ea1nh nh\u1eefng k\u0129 n\u0103ng v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1eb7c bi\u1ec7t n\u00e0y, ch\u00fang t\u00f4i c\u00f2n c\u1ea7n c\u00e1i g\u00ec kh\u00e1c \u0111\u1ec3 th\u00e0nh c\u00f4ng?”<\/p>\n

T\u00f4i tr\u1ea3 l\u1eddi: \u201cTrao \u0111\u1ed5i l\u00e0 r\u1ea5t quan tr\u1ecdng trong kinh doanh to\u00e0n c\u1ea7u. L\u00ed do \u1ea4n \u0110\u1ed9 th\u00e0nh c\u00f4ng th\u1ebf trong l\u00e0m kho\u00e1n ngo\u00e0i CNTT l\u00e0 v\u00ec c\u00f4ng nh\u00e2n c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 n\u00f3i ti\u1ebfng Anh r\u1ea5t t\u1ed1t. \u0110\u00e2y l\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m cho c\u00e1c c\u00f4ng ti Trung Qu\u1ed1c. M\u1ed9t s\u1ed1 trong c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i ti\u1ebfng Anh t\u1ed1t; nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i ti\u1ebfng Anh t\u1ed1t nh\u01b0ng n\u1ebfu ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m v\u00e0 ki\u1ec3m th\u1eed c\u1ee7a c\u00e1c b\u1ea1n kh\u00f4ng n\u00f3i t\u1ed1t ti\u1ebfng Anh th\u00ec c\u00e1c b\u1ea1n s\u1ebd c\u00f3 v\u1ea5n \u0111\u1ec1. Trong kinh doanh l\u00e0m kho\u00e1n ngo\u00e0i ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n c\u1ea7n t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1ecdi l\u00fac. Trao \u0111\u1ed5i c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t m\u00e0 c\u00f4ng ti to\u00e0n c\u1ea7u s\u1ebd \u0111\u00e1nh gi\u00e1 nh\u00e0 cung c\u1ea5p m\u1edbi tr\u01b0\u1edbc khi d\u00ednh l\u00edu t\u1edbi h\u1ecd. Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129 gi\u00e1 th\u1ea5p l\u00e0 \u01b0u th\u1ebf nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 c\u1ee7a m\u01b0\u1eddi n\u0103m tr\u01b0\u1edbc r\u1ed3i. Ng\u00e0y nay qui t\u1eafc \u0111\u00e3 thay \u0111\u1ed5i t\u1eeb gi\u00e1 th\u1ea5p sang k\u0129 n\u0103ng cao. Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti l\u1edbn \u0111\u1ec1u kho\u00e1n ngo\u00e0i c\u00e1c d\u1ef1 \u00e1n d\u1ef1a tr\u00ean nhu c\u1ea7u k\u0129 n\u0103ng c\u1ee7a h\u1ecd b\u1edfi v\u00ec h\u1ecd kh\u00f4ng c\u00f3 nh\u1eefng k\u0129 n\u0103ng \u0111\u00f3. \u0110\u1ec3 c\u1ea1nh tranh l\u00e0m kinh doanh, b\u1ea1n ph\u1ea3i ch\u1ee9ng t\u1ecf r\u1eb1ng b\u1ea1n c\u00f3 nh\u1eefng k\u0129 n\u0103ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0o \u0111\u00f3 v\u00e0 r\u1ea5t gi\u1ecfi v\u1edbi n\u00f3. Chi ph\u00ed l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng l\u01b0\u1ee3ng nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u1ee3p \u0111\u1ed3ng v\u1ec1 sau. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 nh\u1eefng k\u0129 n\u0103ng m\u00e0 h\u1ecd c\u1ea7n, h\u1ecd th\u1eadm ch\u00ed kh\u00f4ng n\u00f3i chuy\u1ec7n v\u1edbi b\u1ea1n.\u201d<\/p>\n

Ng\u01b0\u1eddi kh\u00e1c h\u1ecfi: \u201cCh\u00fang t\u00f4i c\u1ea7n g\u00ec kh\u00e1c \u0111\u1ec3 th\u00e0nh c\u00f4ng trong kinh doanh to\u00e0n c\u1ea7u n\u00e0y?\u201d<\/p>\n

T\u00f4i gi\u1ea3i th\u00edch: \u201cV\u1ec1 truy\u1ec1n th\u1ed1ng c\u00e1c c\u00f4ng ti nh\u1ecf th\u01b0\u1eddng ti\u1ebfp x\u00fac v\u1edbi t\u1ed5 ch\u1ee9c CNTT c\u1ee7a c\u00f4ng ti to\u00e0n c\u1ea7u \u0111\u1ec3 th\u1ea3o lu\u1eadn kinh doanh. \u0110i\u1ec1u \u0111\u00f3 l\u00e0 sai l\u1ea7m v\u00ec t\u1ed5 ch\u1ee9c CNTT hay CIO th\u01b0\u1eddng KH\u00d4NG ra quy\u1ebft \u0111\u1ecbnh kho\u00e1n ngo\u00e0i. B\u1ea1n c\u1ea7n nh\u00ecn ra ngo\u00e0i nh\u00f3m CNTT hay v\u0103n ph\u00f2ng CIO. \u0110i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch mua s\u1eafm. \u0110\u00e2y l\u00e0 th\u00e1ch th\u1ee9c ch\u00ednh v\u00ec nhi\u1ec1u c\u00f4ng ti nh\u1ecf kh\u00f4ng c\u00f3 k\u0129 n\u0103ng trao \u0111\u1ed5i v\u1edbi ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u1ea5p cao nh\u1ea5t c\u1ee7a c\u00f4ng ti to\u00e0n c\u1ea7u l\u1edbn. B\u1ea1n c\u1ea7n “ng\u01b0\u1eddi \u0111\u1eb7c bi\u1ec7t” ng\u01b0\u1eddi c\u00f3 th\u1ec3 trao \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh n\u00e0y, ng\u01b0\u1eddi c\u00f3 danh ti\u1ebfng t\u1ed1t, ai \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho c\u00f4ng ti c\u1ee7a b\u1ea1n \u0111\u1ec3 cho ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m th\u1ea5m nhu\u1ea7n ni\u1ec1m tin v\u00e0o nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh kh\u00e1c. Ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh s\u1ebd n\u00f3i chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh kh\u00e1c. \u0110\u00e2y l\u00e0 ch\u1ed7 c\u00e1c t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 \u00edch.\u201d<\/p>\n

\u201cTrong ki\u1ec3u g\u1eb7p g\u1ee1 \u0111i\u1ec1u h\u00e0nh n\u00e0y, b\u1ea1n ph\u1ea3i h\u1ed9i t\u1ee5 v\u00e0o gi\u00e1 tr\u1ecb doanh nghi\u1ec7p \u0111i\u1ec1u l\u00e0 quan tr\u1ecdng cho nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh kh\u00e1c nh\u01b0ng n\u00f3 ph\u1ea3i \u0111i ra ngo\u00e0i chuy\u1ec7n chi ph\u00ed. \u0110\u1eeaNG d\u00f9ng chi ph\u00ed nh\u01b0 \u01b0u th\u1ebf v\u00ec b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb c\u1eaft x\u00e9n b\u1edfi c\u00e1c ng\u01b0\u1eddi c\u1ea1nh tranh \u0111\u00e3 v\u1eefng m\u1ea1nh kh\u00e1c. H\u1ecd c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed c\u1ee7a h\u1ecd \u0111\u1ec3 kh\u1eed b\u1ecf b\u1ea1n kh\u1ecfi kinh doanh v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Thay v\u00ec th\u1ebf b\u1ea1n ph\u1ea3i h\u1ed9i t\u1ee5 v\u00e0o c\u00e1i g\u00ec \u0111\u00f3 nh\u01b0 k\u0129 n\u0103ng \u0111\u1eb7c bi\u1ec7t c\u1ee7a b\u1ea1n, tri th\u1ee9c chuy\u00ean gia c\u1ea3 b\u1ea1n trong c\u00f4ng ngh\u1ec7 n\u00e0o \u0111\u00f3 m\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1ea1nh tranh kh\u00e1c c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3.\u201d<\/p>\n

M\u1ed9t ng\u01b0\u1eddi ch\u1ee7 n\u00f3i: \u201c\u0110\u00f3 l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 ch\u00fang t\u00f4i kh\u00f4ng bi\u1ebft nh\u01b0ng c\u00f4ng ngh\u1ec7 v\u00e0 k\u0129 n\u0103ng n\u00e0o ng\u01b0\u1eddi c\u1ea1nh tranh c\u1ee7a t\u00f4i c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3?\u201d<\/p>\n

T\u00f4i tr\u1ea3 l\u1eddi: \u201cB\u1ea1n ph\u1ea3i nh\u00ecn v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 \u0111ang n\u1ed5i l\u00ean v\u00e0 \u0111\u00e0o t\u1ea1o c\u00f4ng nh\u00e2n c\u1ee7a b\u1ea1n v\u1ec1 n\u00f3. Ng\u00e0y nay vi\u1ebft m\u00e3 v\u00e0 ki\u1ec3m th\u1eed kh\u00f4ng c\u00f2n l\u00e0 kinh doanh c\u1ea1nh tranh n\u1eefa. C\u00e1c c\u00f4ng ti \u1ea4n \u0110\u1ed9 c\u00f3 h\u00e0ng tr\u0103m ngh\u00ecn c\u00f4ng nh\u00e2n c\u00f3 k\u0129 n\u0103ng n\u00e0y r\u1ed3i. Ng\u00e0y nay chi ph\u00ed kh\u00f4ng c\u00f2n l\u00e0 kinh doanh c\u1ea1nh tranh n\u1eefa. C\u00e1c c\u00f4ng ti l\u1edbn v\u00e0 thi\u1ebft l\u1eadp v\u1eefng c\u1ee7a \u1ea4 \u0110\u1ed9 c\u00f3 th\u1ec3 “c\u1eaft x\u00e9n” b\u1ea5t k\u00ec gi\u00e1 n\u00e0o \u0111\u1ec3 gi\u1eef kh\u00f4ng ai v\u00e0o \u0111\u01b0\u1ee3c kinh doanh c\u1ee7a h\u1ecd. C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 nh\u00ecn tr\u01b0\u1edbc xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 \u0111ang t\u1edbi v\u00e0 chu\u1ea9n b\u1ecb cho n\u00f3. Ng\u00e0y nay ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0 “N\u00f3ng” v\u00ec n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho nhi\u1ec1u khu v\u1ef1c. Nhu c\u1ea7u trong khu v\u1ef1c n\u00e0y v\u1eabn \u0111ang t\u0103ng tr\u01b0\u1edfng nh\u01b0ng \u0111\u00e2y l\u00e0 khu v\u1ef1c m\u00e0 nhi\u1ec1u c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp \u0111ang l\u00e0m vi\u1ec7c tr\u00ean n\u00f3 v\u00e0 c\u1ea1nh tranh l\u00e0 d\u1eef d\u1ed9i. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111i ra ngo\u00e0i \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 v\u00e0o c\u00e1c khu v\u1ef1c \u0111ang m\u1edbi n\u1ed5i l\u00ean nh\u01b0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn Big Data v\u00e0 Trinh s\u00e1t doanh nghi\u1ec7p. Ng\u00e0y nay v\u00e0i c\u00f4ng ti c\u00f3 nh\u1eefng k\u0129 n\u0103ng n\u00e0y nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 y\u00eau c\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o c\u00f4ng nh\u00e2n c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n c\u00f3 c\u00e1c k\u0129 n\u0103ng \u0111\u1eb7c bi\u1ec7t m\u00e0 \u00edt c\u00f4ng ti c\u00f3 th\u00ec doanh nghi\u1ec7p to\u00e0n c\u1ea7u s\u1ebd trong t\u1ea7m v\u1edbi c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n c\u00f3 nh\u1eefng k\u0129 n\u0103ng n\u00e0y, b\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean bao nhi\u00eau c\u00f4ng ti to\u00e0n c\u1ea7u mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi b\u1ea1n.\u201d<\/p>\n

\u201cM\u1edf r\u1ed9ng t\u1eeb kinh doanh \u0111\u1ecba ph\u01b0\u01a1ng sang kinh doanh to\u00e0n c\u1ea7u v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng l\u1edbn h\u01a1n b\u1ea1n c\u1ea7n c\u00f3 c\u00e1i g\u00ec \u0111\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng. B\u1ea1n ph\u1ea3i d\u00f9ng s\u1ee9c m\u1ea1nh c\u1ee7a b\u1ea1n trong ph\u00e1t ki\u1ebfn, tri th\u1ee9c chuy\u00ean gia mi\u1ec1n, k\u0129 n\u0103ng, n\u0103ng su\u1ea5t thay v\u00ec c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 c\u00f3 nh\u01b0 chi ph\u00ed th\u1ea5p hay k\u0129 n\u0103ng ki\u1ec3m th\u1eed th\u1ea5p. B\u1ea1n ph\u1ea3i c\u1ea1nh tranh d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng tr\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi c\u1ea1nh tranh c\u1ee7a b\u1ea1n. B\u1ea1n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u \u0111\u1ec3 d\u1eabn b\u1ea1n t\u1edbi th\u00e0nh c\u00f4ng. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 gian nan nh\u01b0ng n\u00f3 l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u1ea1nh tranh trong kinh doanh to\u00e0n c\u1ea7u.<\/p>\n

 <\/p>\n

—English version—<\/p>\n

 <\/p>\n

Advices to company owners<\/p>\n

Last week I had a discussion with several companies\u2019 owners from China when they attended my executive seminar at CMU. An owner asked: \u201cWe want to expand our business to provide Information Technology (IT) services to larger global companies. However it is very difficult as they require us to provide so much paper works. Is there a better way?\u201d<\/p>\n

I explained: \u201cWhat do you think global companies feel about working with local companies like yours? There are so many risks since they do not know you. They have no information about your company so they have to ask for a lot of paper works to make sure that they are dealing with a professional company and not a small amateur company. That is why the size of company is very important. If your company is having less than a thousand employees, you may not have much chance. Your competitors such as Infosys, TCS, Wipro, Genpact, and HCl, all have hundred thousand software workers. Their big size is a guarantee that they are stable and will stay in business for a long time.\u201d<\/p>\n

Another owner complained: \u201cEven we have met their requirements but global companies only gave us small projects that did not worth much. How do we increase the business and get larger contract?\u201d<\/p>\n

I explained: \u201cTo compete in this business, you need to have patient. No global companies would outsource big projects or large applications to a first-time service company. It is too risky so the first few projects are always small because they use them to determine the skills and capability of the new supplier. As long as you can deliver what they need within time, cost, and quality then they will continue the business with larger contracts. Although most global companies already have business with other suppliers; they always evaluate new suppliers to make sure that they have several to choose. It also reduces their risk of over-reliance on only a few suppliers.\u201d<\/p>\n

\u201cMany companies often have high expectation when working with larger global companies. If they put in a lot of efforts and paper works to be selected as suppliers, they want big contract as soon as possible. They may not know that big project could overwhelm them with many things that they do not know. Instead of starting small to learn and over time build better relationships, some are eager to get big contract as it pays more but they often fail. To integrate projects into IT systems of large global companies, you need to understand the way they do business because each company operates differently. Without knowing it, you may make mistakes. If your project fails, you will never have second chance. The failure result will also be known among other companies and that could be the end of your expand into global market.\u201d<\/p>\n

\u201cThe question you should ask is why would large global companies want to work with smaller companies? The answer is simple: Global companies need the innovation and technology from smaller companies because they do not have those skills. Smaller companies often have certain domain expertise or new technology. For example, today mobile applications and tablet applications are \u201cHot\u201d and global companies need to have many apps developed quickly. They are looking for new suppliers who can deliver them because other large outsourcing suppliers may NOT have these skills. Today, India\u2019s companies have NOT been able to dominate the mobile area yet because they cannot change fast. Therefore it opens new opportunity to smaller companies who have that expertise. If you look at the mobile domain area, 75% of the contracts did not go to the top India companies but to hundreds of smaller companies all over the world. In this competitive market, new skills in emerging technology are very important. Small companies are more aggressive and can implement new things faster than bigger companies. Their productivity and creativity give them competitive advantage.\u201d<\/p>\n

An owner asked: \u201cBeside these special skills and technology, what else do we need to succeed?<\/p>\n

I answered: \u201cCommunication is very important in global business. The reason India was so successful in IT outsourcing because their workers can speak English very well. This is a disadvantage for Chinese companies. Some of you may speak English well; your Sale and Marketing people may speak English well but if your software developers and testers do not speak English well then you will have problems. In outsourcing business developers need to interact with users all the time. Communication is also a key factor that global company will evaluate new suppliers before engaging with them. A lot of people often think low cost is the advantage but that was ten years ago. Today the rule has changed from low cost to high skills. Most large companies outsourced projects based on their skill needs because they do not have those skills. To compete for business, you have to demonstrate that you have the skills to perform certain thing first and be very good at it. Cost is something that can be negotiated as part of the contract later. If you do not have the skills that they need, they do not even talk to you.\u201d<\/p>\n

Another person asked: \u201cWhat else do we need to succeed in this global business?\u201d<\/p>\n

I explained: \u201cTraditionally smaller companies often contact the IT organization of the global companies to discuss business. That is a mistake as IT organization or CIO often does NOT make outsourcing decision. You need to look beyond the IT group or the CIO\u2019s office. What you need is to convince the business leaders and the procurement people. This is a major challenge as many small companies do not have the skills to communicate with the top management of large global companies. You need \u201cspecial people\u201d who can communicate in this business environment, people who have good reputation, someone who was former executive to represent your company so he can instill confidence in other executives. Executives will talk with other executives, not technical people. This is where professional consultants may be able to help.\u201d<\/p>\n

\u201cIn this type of executive meetings, you must focus on business values which are important to other executives but it has to go beyond cost. Do NOT use cost as the advantage as you may easily get undercut by other established competitors. They can reduce their cost to eliminate you from getting into business with their customers. Instead you must focus on something such as your special skills, your expertise in certain technology that other competitors may not have.\u201d<\/p>\n

An owner said: \u201cThat is something we do not know but what technology and skills that my competitors may not have?\u201d<\/p>\n

I answered: \u201cYou must look at the emerging technologies and train your workers on it. Today coding and testing are no longer a competitive business. Indian companies have hundred thousand of these skilled workers already. Today cost is no longer a competitive business. Established and large Indian companies can \u201cundercut\u201d any price to keep anyone from getting into their business. The best way is to anticipate coming technology trends and prepare for it. Today Mobile application development is \u201cHot\u201d as it can be applied to many areas. Demand on this area is still growing but this is an area that many established companies are working on it and competition is fierce. However, you may go beyond that into new emerging area such as Big Data analytics and Business Intelligence. Today few companies have these skills but it requires investment in training for your workers. If you have special skills that few companies have then global business is within your reach. If you have these skills, you will be surprised of how many global companies want to work with you.\u201d<\/p>\n

\u201cTo expand from local to global business and get bigger contracts you need to have something that meets customers\u2019 needs. You must use your strengths in innovation, domain expertise, skills, productivity rather than something that others already have such as low cost or low testing skills. You must compete based on your strengths not on your competitors\u2019 strengths. You must have a global strategy to lead you to succeed.\u00a0It may be tough but it is the best way to compete in the global business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tu\u1ea7n tr\u01b0\u1edbc t\u00f4i c\u00f3 cu\u1ed9c th\u1ea3o lu\u1eadn v\u1edbi v\u00e0i ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti t\u1eeb Trung Qu\u1ed1c khi h\u1ecd tham d\u1ef1 x\u00ea mi na c\u1ee7a t\u00f4i … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3380","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3380"}],"version-history":[{"count":2,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3380\/revisions"}],"predecessor-version":[{"id":3382,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3380\/revisions\/3382"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}