{"id":3184,"date":"2013-07-08T20:30:42","date_gmt":"2013-07-08T13:30:42","guid":{"rendered":"http:\/\/science-technology.vn\/?p=3184"},"modified":"2013-07-08T20:30:42","modified_gmt":"2013-07-08T13:30:42","slug":"web-2-0","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=3184","title":{"rendered":"Web 2.0"},"content":{"rendered":"

Thu\u1eadt ng\u1eef “Web 2.0” m\u00f4 t\u1ea3 xu h\u01b0\u1edbng thay \u0111\u1ed5i trong vi\u1ec7c d\u00f9ng c\u00f4ng ngh\u1ec7 web nh\u1eb1m c\u1ea3i ti\u1ebfn c\u00e1ch m\u1ecdi ng\u01b0\u1eddi d\u00f9ng web. Thu\u1eadt ng\u1eef n\u00e0y d\u1ef1a tr\u00ean c\u00e1c kh\u00e1i ni\u1ec7m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng web \u201cl\u00e0m vi\u1ec7c c\u00f9ng nhau\u201d \u0111\u1ec3 c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5 v\u00e0 t\u1ea1o ra c\u00e1c tr\u1ea1m \u201ck\u1ebft m\u1ea1ng x\u00e3 h\u00f4i\u201d \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin, video, nh\u1ea1c, blogs v\u00e0 nhi\u1ec1u th\u1ee9. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi cho r\u1eb1ng Web 2.0 l\u00e0 phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a World Wide Web nh\u01b0ng th\u1ef1c t\u1ebf n\u00f3 ch\u1ec9 h\u1ed9i t\u1ee5 v\u00e0o c\u00e1ch m\u1ecdi ng\u01b0\u1eddi d\u00f9ng web nh\u01b0 m\u1ed9t \u201cc\u00f4ng c\u1ee5 cho c\u1ed9ng t\u00e1c.\u201d<\/span><\/p>\n

Gi\u1ed1ng nh\u01b0 b\u1ea5t k\u00ec c\u00e1i g\u00ec m\u1edbi, c\u00f3 nhi\u1ec1u hi\u1ec3u l\u1ea7m li\u00ean k\u1ebft v\u1edbi Web 2.0 b\u1edfi v\u00ec nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 di\u1ec5n \u0111\u1ea1t c\u00e1ch nh\u00ecn c\u1ee7a h\u1ecd, \u01b0\u1edbc mu\u1ed1n c\u1ee7a h\u1ecd trong ph\u00f2ng chat v\u00e0 blog cho n\u00ean \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n hi\u1ec3u n\u00f3 l\u00e0 g\u00ec khi d\u00f9ng thu\u1eadt ng\u1eef Web 2.0. Vi\u1ec7c th\u00edch \u1ee9ng ban \u0111\u1ea7u c\u1ee7a Web 2.0 c\u00f3 l\u1ebd c\u00f3 th\u1ec3 l\u00e0 YouTube, m\u1ed9t website chia s\u1ebb video \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi ba ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m \u0111\u1ec3 chia s\u1ebb c\u00e1c video ng\u1eafn v\u1edbi b\u1ea1n b\u00e8. Tuy nhi\u00ean, \u00fd t\u01b0\u1edfng n\u00e0y \u0111\u00e3 ph\u1ed5 c\u1eadp v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb v\u00e0 xem n\u00f3 cho n\u00ean Google l\u1eadp t\u1ee9c mua YouTube v\u1edbi gi\u00e1 1.6 t\u1ec9 \u0111\u00f4 la M\u0129 m\u00e0 kh\u00f4ng h\u00ecnh dung l\u00e0m sao n\u00f3 c\u00f3 th\u1ec3 l\u00e0m ra ti\u1ec1n. (C\u00f9ng \u0111i\u1ec1u \u0111\u00e3 x\u1ea3y ra khi eBay mua Skype). Kh\u00e1i ni\u1ec7m \u201ck\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i\u201d c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 \u201cnh\u00f3m ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb c\u00f9ng m\u1ed1i quan t\u00e2m qua m\u1ea1ng truy\u1ec1n th\u00f4ng nh\u01b0 Internet.\u201d C\u00e1c v\u00ed d\u1ee5 hay nh\u1ea5t v\u1ec1 k\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 MySpace v\u00e0 Facebook n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng t\u1ea3i c\u00e1c m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd, t\u1ea1o ra m\u1ea1ng b\u1ea1n b\u00e8, h\u1ed3 s\u01a1 c\u00e1 nh\u00e2n, blogs, nh\u00f3m, \u1ea3nh, nh\u1ea1c, v\u00e0 videos v.v. Tuy nhi\u00ean, Web 2.0 kh\u00f4ng ch\u1ec9 l\u00e0 tuy\u1ec3n t\u1eadp c\u00e1c k\u0129 thu\u1eadt l\u1eadp tr\u00ecnh hay web sites m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c \u0111\u01b0\u1ee3c d\u00f9ng b\u00ean trong m\u1ed9t c\u00f4ng ti hay nhi\u1ec1u c\u00f4ng ti \u0111\u1ec3 chia s\u1ebb \u00fd t\u01b0\u1edfng, th\u00f4ng tin b\u1eb1ng vi\u1ec7c d\u00f9ng blogs v\u00e0 wikis. Gi\u1ed1ng nh\u01b0 n\u1ea5m sau c\u01a1n m\u01b0a, t\u1eebng gi\u1edd h\u00e0ng ngh\u00ecn blogs v\u00e0 wikis \u0111ang \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi m\u1ecdi ng\u01b0\u1eddi t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi chia s\u1ebb, th\u1ea3o lu\u1eadn v\u00e0 c\u1ed9ng t\u00e1c tr\u00ean b\u1ea5t k\u00ec ch\u1ee7 \u0111\u1ec1 n\u00e0o h\u1ecd quan t\u00e2m.<\/p>\n

B\u00ean c\u1ea1nh quan ni\u1ec7m “k\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i” nh\u01b0 blogs, wikis, Web 2.0 th\u1eeba nh\u1eadn \u01b0u th\u1ebf c\u1ee7a quan ni\u1ec7m “Ph\u1ea7n m\u1ec1m nh\u01b0 d\u1ecbch v\u1ee5” (SaaS) \u0111i\u1ec1u cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy nh\u1eadp v\u00e0o nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 g\u00f3i ph\u1ea7n m\u1ec1m b\u00e1n s\u1eb5n qua internet. N\u00f3 c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi b\u00e1n thu th\u1eadp th\u00f4ng tin t\u1eeb ng\u01b0\u1eddi d\u00f9ng. Ta h\u00e3y nh\u00ecn v\u00e0o v\u00e0i v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n: Trong e-business, \u0111\u1ec3 ph\u00e1t sinh nhi\u1ec1u thu nh\u1eadp t\u1eeb th\u1ecb tr\u01b0\u1eddng, c\u00e1c c\u00f4ng ti thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb cao hay kh\u00e1ch h\u00e0ng mua nhi\u1ec1u th\u1ee9. H\u1ecd c\u00e0ng mua nhi\u1ec1u, c\u00f4ng ti c\u00e0ng qu\u1ea3ng c\u00e1o c\u00e1c h\u00e0ng ho\u00e1 t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 l\u00e0m cho h\u1ecd mua th\u00eam. (Khi b\u1ea1n mua s\u00e1ch tr\u1ef1c tuy\u1ebfn t\u1eeb Amazon.com, b\u1ea1n s\u1ebd th\u1ea5y qu\u1ea3ng c\u00e1o r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi mua cu\u1ed1n s\u00e1ch n\u00e0y c\u0169ng mua c\u00e1c m\u1ee5c sau \u0111\u00e2y v\u00e0 th\u00fac gi\u1ee5c b\u1ea1n mua s\u00e1ch th\u00eam.)\u00a0 C\u00f9ng quan ni\u1ec7m n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c blog nh\u01b0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb\/ b\u00e1n h\u00e0ng b\u1edfi v\u00ec \u0111\u00f3 l\u00e0 \u0111i\u1ec1u th\u1ecb tr\u01b0\u1eddng ch\u00fa \u00fd h\u00f4m nay. Trong ph\u1ea1m vi \u201ck\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i\u201d m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb \u00fd ngh\u0129 c\u1ee7a h\u1ecd, \u00fd t\u01b0\u1edfng v\u00e0 tin v\u00e0o ng\u01b0\u1eddi ngang quy\u1ec1n m\u00ecnh cho n\u00ean thay v\u00ec qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, c\u00f4ng ti vi\u1ebft c\u00e1c blog \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u00e0 thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn \u201cblog ti\u1ebfp th\u1ecb\u201d c\u1ee7a h\u1ecd, m\u00e0 kh\u00f4ng bi\u1ebft. (Amazon l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 th\u1ef1c h\u00e0nh n\u00e0y b\u1eb1ng vi\u1ec7c c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi x\u00e9t duy\u1ec7t cho t\u1eebng s\u1ea3n ph\u1ea9m h\u1ecd b\u00e1n.) B\u1eb1ng vi\u1ec7c t\u1ea1o ra m\u1ea1ng c\u00e1c blog, c\u00e1c c\u00f4ng ti c\u00f3 th\u1ec3 t\u0103ng vi\u1ec7c gi\u1eef kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch c\u00f3 nh\u1eefng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u1edbi h\u1ecd m\u00e0 kh\u00f4ng c\u1ea7n h\u1ecd th\u1ef1c s\u1ef1 bi\u1ebft. (Kh\u00e1ch h\u00e0ng tin r\u1eb1ng h\u1ecd \u0111ang th\u1ea3o lu\u1eadn v\u00e0 chia s\u1ebb \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh v\u1edbi ng\u01b0\u1eddi ngang quy\u1ec1n trong th\u1ebf gi\u1edbi \u1ea3o.) Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u n\u00e0y l\u00e0 c\u00f3 th\u1ec3 trong Web 2.0 v\u00e0 qua c\u00e1ch \u0111o v\u00e0 th\u1ed1ng k\u00ea, c\u00f4ng ti c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nhu c\u1ea7u hay \u01b0\u1edbc mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi ch\u00fang xu\u1ea5t hi\u1ec7n, cho n\u00ean m\u1ed1i quan h\u1ec7 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m m\u1ea1nh l\u00ean v\u00e0 vi\u1ec7c li khai c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ee9u l\u1ea1i. Th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 g\u00ec m\u1edbi nh\u01b0ng Tin t\u1ee9c nghi\u1ec7p v\u1ee5 d\u00f9ng Web 2.0 hay “qui tr\u00ecnh thu th\u1eadp th\u00f4ng tin v\u00e0 t\u1ed5 h\u1ee3p n\u00f3 theo ‘c\u00e1ch th\u00f4ng minh’ \u0111\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t h\u01a1n.” M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a d\u1ecbch v\u1ee5 Web API nh\u01b0 Google Maps mash-up API. L\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5, nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta \u0111\u00e3 th\u1ea5y c\u00f4ng khai c\u00e1c mash-up s\u1eb5n c\u00f3, nh\u01b0 t\u1ed5 h\u1ee3p c\u1ee7a Google Maps v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a ch\u1ed7 cho thu\u00ea c\u0103n h\u1ed9 hay qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3.<\/p>\n

V\u1edbi m\u00f4i tr\u01b0\u1eddng Web 2.0, c\u00e1c c\u00f4ng ti c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ed9ng \u0111\u1ed3ng s\u1ea3n ph\u1ea9m. Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi CNTT \u0111\u1ec1u hi\u1ec3u nh\u00f3m ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng thu\u1eadt ng\u1eef “c\u1ed9ng \u0111\u1ed3ng s\u1ea3n ph\u1ea9m” l\u00e0 t\u00edn hi\u1ec7u c\u00f3 ngh\u0129a r\u1eb1ng thay \u0111\u1ed5i ch\u00ednh \u0111ang di\u1ec5n ra. Ng\u00e0y nay kh\u00e1ch h\u00e0ng “s\u00ednh c\u00f4ng ngh\u1ec7” h\u01a1n tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 h\u1ecd s\u1eed d\u1ee5ng t\u00edch c\u1ef1c c\u00e1c blog, wiki, v\u00e0 t\u1ea3i video l\u00ean YouTube. Trong k\u1ec9 nguy\u00ean c\u1ee7a c\u1ea1nh tranh to\u00e0n c\u1ea7u m\u00e3nh li\u1ec7t, h\u1ecd c\u0169ng chia s\u1ebb th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m h\u1ecd mua, li\u1ec7u n\u00f3 l\u00e0 t\u1ed1t hay x\u1ea5u, li\u1ec7u c\u00f4ng ti l\u00e0 trung th\u1ef1c hay d\u1ed1i tr\u00e1 cho n\u00ean h\u1ecd \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o r\u00f5. Ng\u00e0y nay nh\u00f3m ng\u01b0\u1eddi d\u00f9ng hay c\u1ed9ng \u0111\u1ed3ng s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi, \u0111\u01b0\u1ee3c k\u00ed g\u1eedi b\u1edfi, hay \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t b\u1edfi nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Ng\u00e0y nay ch\u00fang r\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 \u0111\u01b0\u1ee3c k\u00ed g\u1eedi m\u1ed9t c\u00e1ch v\u00f4 danh trong th\u1ebf gi\u1edbi \u1ea3o v\u00e0, kh\u00f4ng l\u00e2u n\u1eefa d\u01b0\u1edbi s\u1ef1 ki\u1ec3m so\u00e1t c\u1ee7a nh\u00e0 cung c\u1ea5p.<\/p>\n

Tuy nhi\u00ean c\u00f3 v\u1ea5n \u0111\u1ec1 n\u1eb1m d\u01b0\u1edbi nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng tr\u00ean Internet: s\u1ef1 tin c\u1eady. Trong th\u1ebf gi\u1edbi \u1ea3o, “tin c\u1eady” g\u1ea7n nh\u01b0 \u0111\u1ed3ng ngh\u0129a v\u1edbi “danh ti\u1ebfng,” \u0111i\u1ec1u c\u00f3 quan h\u1ec7 g\u1ea7n g\u0169i v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u1eadn di\u1ec7n v\u00e0 an ninh. V\u1edbi nhi\u1ec1u nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 mong manh th\u1ebf nh\u01b0 th\u01b0 r\u00e1c, l\u1eeba b\u1ecbp, gi\u1ea3 m\u1ea1o, v\u00e0 c\u00e1c d\u1ea1ng kh\u00e1c c\u1ee7a l\u1eeba d\u1ed1i l\u00e0m sao m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 tin c\u1eady \u0111\u01b0\u1ee3c \u201cm\u1ea1ng x\u00e3 h\u1ed9i\u201d? Ta h\u00e3y nh\u00ecn v\u00e0o Wikipedia. Trong m\u1ed9t th\u1eddi gian r\u1ea5t ng\u1eafn, Wikipedia \u0111\u00e3 ph\u00e1t tri\u1ec3n r\u1ed9ng h\u01a1n Encyclopedia Britannica (v\u1edbi 1.3 tri\u1ec7u b\u00e0i vi\u1ebft, so v\u1edbi \u0111\u1ea1i th\u1ec3 100,000 b\u00e0i cho Britannica) v\u00e0 ph\u1ed5 bi\u1ebfn h\u01a1n b\u1edfi v\u00ec n\u00f3 t\u1ef1 do. Nhi\u1ec1u ng\u01b0\u1eddi h\u1ecfi t\u1ea1i sao ch\u00fang ta tin c\u1eady v\u00e0o th\u00f4ng tin ch\u00fang ta t\u00ecm th\u1ea5y tr\u00ean Wikipedia. Sau r\u1ed1t, b\u1ea5t k\u00ec ai c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t b\u00e0i m\u1edbi hay thay \u0111\u1ed5i m\u1ee5c hi\u1ec7n c\u00f3, cho n\u00ean l\u00e0m sao ch\u00fang ta c\u00f3 th\u1ec3 ch\u1eafc r\u1eb1ng m\u1ed9t b\u00e0i b\u00e1o Wikipedia \u0111\u00e3 kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi m\u1ed9t ng\u01b0\u1eddi v\u00f4 gi\u00e1o d\u1ee5c hay ai \u0111\u00f3 c\u00f3 m\u00e2u thu\u1eabn quy\u1ec1n l\u1ee3i? V\u1edbi Web 2.0, b\u1ea1n c\u1ea7n ngh\u0129 v\u1ec1 c\u0103n c\u01b0\u1edbc, tin c\u1eady, v\u00e0 danh ti\u1ebfng b\u1edfi v\u00ec ch\u00fang l\u00e0 “quan ni\u1ec7m c\u1ed1t l\u00f5i \u0111i\u1ec1u c\u1ea5u tr\u00fac l\u00ean x\u00e3 h\u1ed9i v\u00e0 c\u00e1c t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a x\u00e3 h\u1ed9i \u0111\u00f3.” D\u01b0\u1edbi d\u1ea1ng th\u1ef1c h\u00e0nh, e-business v\u00e0 nh\u1eefng t\u01b0\u01a1ng t\u00e1c c\u00f3 ngh\u0129a tr\u00ean Internet kh\u00f4ng th\u1ec3 x\u1ea3y ra \u0111\u01b0\u1ee3c ch\u1eebng n\u00e0o ch\u00fang ta c\u00f2n ch\u01b0a c\u00f3 m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng r\u1eb1ng ch\u00fang ta bi\u1ebft c\u00e1 nh\u00e2n ch\u00fang ta \u0111ang chia s\u1ebb c\u00f9ng hay bi\u1ebft c\u00f4ng ti ch\u00fang ta l\u00e0m kinh doanh c\u00f9ng, c\u00f3 danh ti\u1ebfng t\u1ed1t.<\/p>\n

\u0110\u1ec3 k\u1ebft lu\u1eadn, \u0111i\u1ec1u ch\u00fang ta th\u1ea3o lu\u1eadn trong l\u1edbp h\u00f4m nay cung c\u1ea5p cho c\u00e1c b\u1ea1n c\u1ea3nh quan n\u00e0o \u0111\u00f3 v\u1ec1 th\u1ebf gi\u1edbi k\u00edch \u0111\u1ed9ng c\u1ee7a Web 2.0. T\u00f4i hi v\u1ecdng b\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y c\u00e1c b\u1ea1n s\u1ebd hi\u1ec3u r\u1eb1ng Web 2.0 c\u00f2n nhi\u1ec1u h\u01a1n c\u00e1c site k\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01a1n thu\u1ea7n nh\u01b0 MySpace hay YouTube nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng cho nhi\u1ec1u \u0111i\u1ec1u nh\u01b0 tin t\u1ee9c nghi\u1ec7pv\u1ee5 v\u00e0 c\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c. \u0110i\u1ec1u quan tr\u1ecdng cho c\u00e1c b\u1ea1n l\u00e0 ngh\u0129 l\u00e0m sao t\u1eadn d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y v\u00e0 \u00e1p d\u1ee5ng n\u00f3 v\u00e0 vi\u1ec7c c\u1ee7a b\u1ea1n.<\/p>\n

T\u1ea1o ra gi\u00e1 tr\u1ecb doanh nghi\u1ec7p b\u1eb1ng Web 2.0<\/p>\n

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—-English version—-<\/p>\n

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The term “Web 2.0” describes the changing trends in the use of the web technology that aim to improve the way people use the web. This term is based on the concepts of a web-communities \u201cworking together\u201d to improve services and create \u201csocial networking\u201d sites for sharing information, video, music, blogs and many things. Some people think that Web 2.0 is a new version of World Wide Web but actually it only focuses on the way people utilize the web as a \u201ctool for collaboration\u201d.<\/p>\n

Like anything new, there\u2019s a lot of misconceptions associated with Web 2.0 because many people has expressed their views, their wishes in chat rooms and blogs so it is important that you understand what it is when use the term Web 2.0. The early adaptation of Web 2.0 could probably be YouTube, a video sharing website created by three software developers to share short videos with friends. However, this idea of was so popular with million of users sharing and watching it so Google immediately brought YouTube for U.S $ 1.6 billion without figuring how it can make money. (The same thing happened when eBay brought Skype). The concept of \u201cSocial Networking\u201d can be defined as \u201cgroup of people sharing the same interest via a communication network such as the Internet\u201d. The best examples of social networking are MySpace and Facebook where people post their interests, create network of friends, personal profiles, blogs, groups, photos, music, and videos etc. However, Web 2.0 is not just a collection of programming techniques or popular Web sites but collaboration tools to be used within a company or many companies to share ideas, informations using blogs and wikis. Just like mushroom after the rain, every hour thousand of blogs and wikis are being created with people from all over the world sharing, discussing and collaborating on whatever topics that they are interested.<\/p>\n

Aside from the “social networking” concept such as blogs, wikis, Web 2.0 recognizes the advantage of the “Software as a service” (SaaS) concept that allows users to access many tools and commercial off the shelves packages via the internet. It also allows vendors to collect information from users. Let\u2019s look at some simple examples: In e-business, to generate more revenue from the marketplace, companies collect information on high-value customers or customers that buy a lot of things. The more they buy, the more company advertises similar merchandises to get them to buy more. (When you buy a book on-line from Amazon.com, you will see advertise that say people who buy this book also buy the following items and urge you to buy additional books).\u00a0 The same concept can be applied to blogs as a marketing\/sales tool because that’s what the marketplace pays attention to today. Within the \u201cSocial networking\u201d people share their thought, ideas and believe in their peers so instead of advertise products or services, company writes blogs to discuss about their products and convince people to accept their \u201cMarketing blogs\u201d, without knowing. (Amazon is an excellent example of this practice by having so many reviewers for every product they sell). By creating a network of blogs, companies can increase their retention of existing customers by having more frequent online interactions with them without they really know. (Customers believe that they are discussing and sharing their opinions with peers in the virtual world) This data collection is possible in the Web 2.0 and through metrics and statistics, companies can anticipate a customer needs or wishes before they occurs, so that the relationship can be strengthen and defection can be salvaged. Actually, this is nothing new but Business Intelligence using Web 2.0 or “the process of collecting information and combining it in an ‘intelligent way’ to help people make better business decisions.” Another example is the application of Web services API such as the Google Maps mash-up API. As consumers, many of us have seen publicly available mash-ups, such as the combination of Google Maps and the database of apartment rentals or advertising for certain products.<\/p>\n

With Web 2.0 environment, companies can create product communities. Most IT people understand user groups, but the term “product communities” is a significant signal that major changes are underway. Today customers are more \u201ctechno-smart\u201d than before and they are active usage of blogs, wikis, and YouTube video uploads. In an era of intense global competition, they also share information about products that they buy, whether it is good or bad, whether the company is honest or dishonest so they are well informed. Today user groups or product communities are no longer created by, hosted by, or controlled by the producers of products and services. Today they are more likely to be created and hosted autonomously in the virtual world and, no longer under the vendor’s control.<\/p>\n

However there is an issue that underlies much of activity on the Internet: trust. In the virtual world, “trust” is almost synonymous with “reputation,” which is closely related to issues of identity and security. With so many weaknesses and vulnerabilities such as spamming, spoofing, phishing, and other forms of fraud how can people trust a \u201cSocial network\u201d? Let\u2019s look at the Wikipedia. In a very short time, Wikipedia has grown larger than the Encyclopedia Britannica (with 1.3 million articles, compared to roughly 100,000 for Britannica) and more popular because it’s free. Many people ask why we should trust the information we find on Wikipedia. After all, anyone can create a new article or change an existing entry, so how can we be sure that a Wikipedia article wasn’t created by an uneducated person or someone with a conflict of interest? With Web 2.0, you need to think about identity, trust, and reputation because they are the “core concepts that structure a society and the interactions between the members of that society.” In practical terms, e-business and meaningful interactions on the Internet cannot take place unless we have a degree of confidence that we know the individual that we are sharing with or company we do business with, have a good reputation.<\/p>\n

In conclusion, what we discuss in class today provide you certain perspectives on the exciting world of Web 2.0. I hope by study these issues you will understand that Web 2.0 is more than merely social networking sites like MySpace or YouTube but can be used for many things such as business intelligence and collaboration tools. It is important for you to think how to take advantage of this new technology and apply it to your business.<\/p>\n

Creating Business Value with Web 2.0.<\/p>\n","protected":false},"excerpt":{"rendered":"

Thu\u1eadt ng\u1eef “Web 2.0” m\u00f4 t\u1ea3 xu h\u01b0\u1edbng thay \u0111\u1ed5i trong vi\u1ec7c d\u00f9ng c\u00f4ng ngh\u1ec7 web nh\u1eb1m c\u1ea3i ti\u1ebfn c\u00e1ch m\u1ecdi ng\u01b0\u1eddi d\u00f9ng web. Thu\u1eadt … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-3184","post","type-post","status-publish","format-standard","hentry","category-xu-huong-cong-nghe"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3184"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3184\/revisions"}],"predecessor-version":[{"id":3185,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3184\/revisions\/3185"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}