{"id":3142,"date":"2013-07-08T18:46:52","date_gmt":"2013-07-08T11:46:52","guid":{"rendered":"http:\/\/science-technology.vn\/?p=3142"},"modified":"2013-07-08T18:46:52","modified_gmt":"2013-07-08T11:46:52","slug":"loi-khuyen-cho-giam-doc-dieu-hanh","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=3142","title":{"rendered":"L\u1eddi khuy\u00ean cho gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh"},"content":{"rendered":"

B\u1ea1n t\u00f4i, ng\u01b0\u1eddi ch\u1ee7 m\u1ed9t c\u00f4ng ti kho\u00e1n ngo\u00e0i ph\u1ea7n m\u1ec1m \u0111ang lo l\u1eafng v\u1ec1 t\u01b0\u01a1ng lai do cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh hi\u1ec7n th\u1eddi. \u00d4ng \u1ea5y n\u00f3i: “Kinh doanh \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng hu\u1ef7 h\u1ee3p \u0111\u1ed3ng hay kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng thanh to\u00e1n cho d\u1ecbch v\u1ee5. Kinh doanh b\u1ecb ch\u1eadm l\u1ea1i g\u1ea7n nh\u01b0 \u0111\u00ecnh tr\u1ec7. M\u1ecdi th\u1ee9 \u0111\u1ec1u kh\u00f4ng ch\u1eafc ch\u1eafn. T\u00f4i kh\u00f4ng c\u00f3 nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 tr\u1ea3 cho ng\u01b0\u1eddi c\u1ee7a m\u00ecnh. T\u00f4i kh\u00f4ng bi\u1ebft t\u00f4i c\u00f3 th\u1ec3 gi\u1eef kinh doanh n\u00e0y ch\u1ea1y \u0111\u01b0\u1ee3c bao l\u00e2u. Trong ngh\u1ec1 c\u1ee7a m\u00ecnh, t\u00f4i ch\u01b0a bao gi\u1edd th\u1ea5y \u0111i\u1ec1u g\u00ec gi\u1ed1ng th\u1ebf n\u00e0y.\u201d<\/span><\/p>\n

T\u00f4i b\u1ea3o \u00f4ng \u1ea5y: \u201c\u0110\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t b\u1edfi v\u00ec to\u00e0n c\u1ea7u ho\u00e1 l\u00e0 n\u01a1i m\u1ecdi c\u00f4ng ti \u0111\u1ec1u b\u1ecb t\u00e1c \u0111\u1ed9ng. Tuy nhi\u00ean, l\u1ecbch s\u1eed ch\u1ec9 ra r\u1eb1ng c\u00e1c c\u00f4ng ti \u0111\u01b0\u1ee3c qu\u1ea3n l\u00ed t\u1ed1t h\u01a1n bao gi\u1edd c\u0169ng n\u1ed5i l\u00ean m\u1ea1nh h\u01a1n trong nh\u1eefng th\u1eddi kinh t\u1ebf kh\u00f3 kh\u0103n.\u00a0 Kh\u00f4ng ai bi\u1ebft khi n\u00e0o th\u1eddi k\u00ec kh\u00f3 kh\u0103n n\u00e0y s\u1ebd ch\u1ea5m d\u1ee9t v\u00e0 n\u00f3 s\u1ebd k\u00e9o d\u00e0i bao l\u00e2u. T\u00f4i ngh\u0129 ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti \u1edf c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n c\u00f3 l\u1ebd s\u1ebd c\u1ea3i ti\u1ebfn ch\u1eadm h\u01a1n c\u00e1c n\u01b0\u1edbc \u0111\u00e3 ph\u00e1t tri\u1ec3n.\u00a0 T\u1eeb \u0111i\u1ec1u t\u00f4i bi\u1ebft, t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ti l\u1edbn h\u01a1n \u0111\u1ec1u c\u00f3 k\u1ebf ho\u1ea1ch t\u1ea1i ch\u1ed7 \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro, gi\u1ea3m chi ti\u00eau, t\u1ea1o ra kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 chu\u1ea9n b\u1ecb cho th\u1eddi ph\u1ee5c h\u1ed3i s\u1ebd t\u1edbi. Tuy nhi\u00ean, c\u00e1c c\u00f4ng ti nh\u1ecf h\u01a1n, \u0111\u01b0\u1ee3c t\u1ed5 qu\u1ea3n l\u00ed tr\u1ebb qu\u1ea3n l\u00ed l\u1ea1i c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng chu\u1ea9n b\u1ecb cho th\u00e1ch th\u1ee9c n\u00e0y.\u00a0 V\u1ea5n \u0111\u1ec1 then ch\u1ed1t l\u00e0 h\u1ecd kh\u00f4ng c\u00f3 v\u1ed1n d\u1ef1 tr\u1eef \u0111\u1ec3 tr\u1ee5 v\u1eefng qua cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0y n\u1ebfu n\u00f3 c\u00f2n ti\u1ebfp t\u1ee5c th\u00eam v\u00e0i th\u00e1ng n\u1eefa. Khi ti\u1ec1n tr\u1edf n\u00ean khan hi\u1ebfm, nhi\u1ec1u c\u00f4ng ti b\u1ecb r\u01a1i v\u00e0o t\u00ecnh hu\u1ed1ng c\u0103ng th\u1eb3ng v\u1ed1n.<\/p>\n

B\u1ea1n t\u00f4i \u0111\u1ed3ng \u00fd: \u201c\u00d4ng hi\u1ec3u t\u00ecnh hu\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i r\u1ea5t r\u00f5 nh\u01b0ng t\u00f4i kh\u00f4ng bi\u1ebft t\u00f4i ph\u1ea3i l\u00e0m g\u00ec n\u1ebfu kh\u00f4ng c\u00f3 v\u1ed1n trong v\u00e0i th\u00e1ng t\u1edbi. T\u00f4i r\u1ea5t lo. \u00d4ng c\u00f3 g\u1ee3i \u00fd g\u00ec kh\u00f4ng?\u201d<\/p>\n

T\u00f4i b\u1ea3o \u00f4ng \u1ea5y: “\u00d4ng kh\u00f4ng th\u1ec3 lo qu\u00e1 nhi\u1ec1u \u0111\u01b0\u1ee3c b\u1edfi v\u00ec \u0111\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 to\u00e0n c\u1ea7u ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u1ed7i c\u1ee7a \u00f4ng. \u00d4ng n\u00ean nh\u00ecn v\u00e0o cu\u1ed9c kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf h\u00f4m nay nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i kinh doanh. Khi c\u00e1c c\u00f4ng ti kh\u00e1c l\u1ea5y th\u00e1i \u0111\u00f3 “ch\u1edd v\u00e0 xem” v\u00e0 kh\u00f4ng l\u00e0m g\u00ec th\u00ec \u00f4ng ph\u1ea3i\u00a0 c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ec3 chu\u1ea9n b\u1ecb cho th\u1eddi k\u00ec t\u1ed1t h\u01a1n. \u00d4ng ph\u1ea3i d\u00f9ng s\u1ef1 suy s\u1ee5p n\u00e0y \u0111\u1ec3 t\u1ea1o ra kh\u00e1c bi\u1ec7t gi\u1eef c\u00f4ng ti c\u1ee7a \u00f4ng v\u00e0 c\u00f4ng ti c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh\u00a0 tranh v\u1edbi \u00f4ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng d\u1ec5 d\u00e0ng n\u1ebfu kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch t\u1ed1t nh\u01b0ng \u00f4ng ph\u1ea3i ch\u1ee9ng t\u1ecf quy\u1ec1n l\u00e3nh \u0111\u1ea1o c\u1ee7a m\u00ecnh b\u00e2y gi\u1edd.\u00a0 \u0110\u1ea7u ti\u00ean \u00f4ng ph\u1ea3i nh\u00ecn to\u00e0n c\u00f4ng ti c\u1ee7a m\u00ecnh v\u00e0 nh\u1eadn di\u1ec7n m\u1ecdi chi ti\u00eau. V\u1edbi m\u1ed7i \u0111\u1ed3ng ti\u1ec1n chi ra \u00f4ng \u0111\u1ec1u ph\u1ea3i h\u1ecfi \u201cCh\u00fang ta c\u00f3 th\u1ef1c c\u1ea7n ti\u00eau \u0111\u1ed3ng ti\u1ec1n \u0111\u00f3 kh\u00f4ng?\u201d Vi\u1ec7c ti\u00eau n\u00f3 c\u00f3 th\u1ef1c s\u1ef1 sinh ra vi\u1ec7c kinh doanh t\u1ed1t kh\u00f4ng? N\u1ebfu c\u1ea7u tr\u1ea3 l\u1eddi l\u00e0 \u201ckh\u00f4ng,\u201d th\u00ec n\u00f3 c\u1ea7n b\u1ecb c\u1eaft b\u1ecf. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho \u00f4ng b\u1ea3o t\u1ed3n v\u1ed1n c\u1ee7a m\u00ecnh. Tuy nhi\u00ean gi\u1ea3m chi ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u duy nh\u1ea5t. \u00d4ng c\u0169ng ph\u1ea3i h\u1ecfi \u0111\u1ea7u t\u01b0 n\u00e0o \u00f4ng c\u00f3 th\u1ec3 l\u00e0m h\u00f4m nay \u0111\u1ec3 chu\u1ea9n b\u1ecb cho v\u00e0i n\u0103m t\u1edbi. Nh\u1eefng \u0111\u1ea7u t\u01b0 \u0111\u00f3 c\u00f3 cho ph\u00e9p \u00f4ng t\u1ea1o ra kh\u00e1c bi\u1ec7t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh trong th\u1eddi hi\u1ec7n t\u1ea1i, c\u0169ng nh\u01b0 v\u1ecb th\u1ebf c\u1ee7a c\u00f4ng ti c\u1ee7a \u00f4ng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong th\u1eddi t\u1ed1t h\u01a1n kh\u00f4ng?<\/p>\n

B\u1ea1n t\u00f4i c\u01b0\u1eddi: “L\u00e0 nh\u00e0 chuy\u00ean nghi\u1ec7p ph\u1ea7n m\u1ec1m \u00f4ng khuy\u00ean nh\u01b0 nh\u00e0 t\u00e0i ch\u00ednh. \u00d4ng h\u1ecdc \u1edf \u0111\u00e2u ra lo\u1ea1i l\u1eddi khuy\u00ean th\u1ebf?\u201d<\/p>\n

T\u00f4i b\u1ea3o \u00f4ng \u1ea5y: “L\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u1ea5p cao c\u1ee7a m\u1ed9t c\u00f4ng ti l\u1edbn, t\u00f4i ph\u1ea3i h\u1ecdc m\u1ecdi th\u1ee9 v\u1ec1 t\u00e0i ch\u00ednh. V\u1edbi tr\u00ean 30 n\u0103m kinh nghi\u1ec7m trong kinh doanh ph\u1ea7n m\u1ec1m, t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u1ee7 \u0111\u1ec3 l\u00e3nh \u0111\u1ea1o nh\u00f3m c\u1ee7a m\u00ecnh\u00a0 v\u01b0\u1ee3t qua c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 th\u00e0nh c\u00f4ng. Ng\u01b0\u1eddi qu\u1ea3n l\u00ed t\u1ed1t ph\u1ea3i bi\u1ebft c\u1ea3 k\u0129 thu\u1eadt v\u00e0 kinh doanh.<\/p>\n

L\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o, \u00f4ng ph\u1ea3i trao \u0111\u1ed5i k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng cho m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ti \u00f4ng. \u0110\u1ea7u ti\u00ean, to\u00e0n b\u1ed9 c\u00f4ng ti ph\u1ea3i h\u1ed9i t\u1ee5 v\u00e0o vi\u1ec7c gi\u1eef c\u00e1c kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 thu nh\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec3 gi\u1eef cho kinh doanh \u1ed5n \u0111\u1ecbnh v\u00e0 t\u0103ng tr\u01b0\u1edfng v\u00e0 trong cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0y m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u1ea7n tham gia v\u00e0o ti\u1ebfp th\u1ecb cho c\u00f4ng ti c\u1ee7a \u00f4ng. \u00d4ng ph\u1ea3i li\u00ean h\u1ec7 v\u1edbi m\u1ecdi kh\u00e1ch h\u00e0ng v\u00e0 th\u1ea3o lu\u1eadn c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a \u00f4ng v\u1edbi h\u1ecd, hi\u1ec3u v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, gi\u00fap h\u1ecd v\u01b0\u1ee3t qua v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. Ph\u1ea7n l\u1edbn t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, \u00f4ng c\u1ea7n hi\u1ec3u r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 ti\u1ec1n \u0111\u1ec3 tr\u1ea3 trong th\u1eddi gian n\u00e0y cho n\u00ean \u00f4ng c\u00f3 th\u1ec3 cho h\u1ecd vay t\u00edn d\u1ee5ng v\u1edbi vi\u1ec7c thanh to\u00e1n \u0111\u01b0\u1ee3c thu x\u1ebfp. Ngay c\u1ea3 trong th\u1eddi k\u00ec kh\u00f3 kh\u0103n n\u00e0y, h\u1ecd v\u1eabn c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a \u00f4ng v\u00e0 \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao \u00f4ng v\u1eabn c\u1ea7n gi\u1eef c\u00e1c kh\u00e1ch h\u00e0ng c\u0169 \u0111\u1ec3 cho kinh doanh ti\u1ebfp t\u1ee5c. Trong cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0y, m\u1ecdi c\u00f4ng ti tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edbng t\u1edbi vi\u1ec7c c\u1eaft gi\u1ea3m chi ph\u00ed cho n\u00ean th\u00f4ng \u0111i\u1ec7p then ch\u1ed1t l\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a \u00f4ng s\u1ebd gi\u00fap h\u1ecd \u0111\u01b0\u1ee3c bao nhi\u00eau \u0111\u1ec3 gi\u1ea3m chi ph\u00ed v\u00e0 c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd. Kho\u00e1n ngo\u00e0i l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho ti\u1ebft ki\u1ec7m chi ph\u00ed b\u00e2y gi\u1edd n\u00ean n\u1ebfu \u00f4ng c\u00f3 th\u1ec3 gi\u00fap h\u1ecd gi\u1ea3m chi ph\u00ed, \u00f4ng l\u00e0 gi\u1ea3i ph\u00e1p. Thay v\u00ec th\u1ea3o lu\u1eadn b\u1ea5t k\u00ec c\u00e1i g\u00ec kh\u00e1c; \u00f4ng ph\u1ea3i h\u1ed9i t\u1ee5 v\u00e0o gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch gi\u00fap h\u1ecd gi\u1ea3m chi ph\u00ed c\u1ee7a h\u1ecd.\u00a0 Khi c\u00e1c c\u00f4ng ti kh\u00e1c \u0111ang “\u0111\u00f4ng c\u1ee9ng”,\u00a0 \u00f4ng ph\u1ea3i t\u00edch c\u1ef1c \u0111i t\u1edbi nhi\u1ec1u doanh nghi\u1ec7p h\u01a1n, thu nh\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec3 cho khi m\u1ecdi s\u1ef1 c\u1ea3i thi\u1ec7n l\u00ean, \u00f4ng s\u1ebd c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho kinh doanh c\u1ee7a c\u00f4ng b\u1eb1ng c\u00e1ch l\u00e1i nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh y\u1ebfu h\u01a1n c\u1ee7a \u00f4ng ra kh\u1ecfi kinh doanh. \u00d4ng ph\u1ea3i nh\u00ecn v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 nh\u1eadn di\u1ec7n ai s\u1ebd t\u1ed3n t\u1ea1i v\u00e0 ai s\u1ebd kh\u00f4ng t\u1ed3n t\u1ea1i. H\u1ed9i t\u1ee5 v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ea1nh h\u01a1n v\u00e0 ch\u1ea5m d\u1ee9t v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng y\u1ebfu h\u01a1n, nh\u1eefng c\u00f4ng ti \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 duy tr\u00ec kinh doanh v\u00ec h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1ea3 ti\u1ec1n cho \u00f4ng. T\u1ed1t h\u01a1n c\u1ea3 l\u00e0 duy tr\u00ec t\u1eadp trung v\u00e0o kinh doanh v\u00e0 gi\u1ea3m r\u1ee7i ro.<\/p>\n

B\u1ea1n t\u00f4i \u0111\u1ed3ng \u00fd: \u201cT\u00f4i th\u00edch l\u1eddi khuy\u00ean c\u1ee7a \u00f4ng nh\u01b0ng t\u00f4i c\u0169ng ph\u1ea3i gi\u1ea3m chi ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1ea3m m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u1ee7a t\u00f4i. \u00d4ng ngh\u0129 th\u1ebf n\u00e0o?\u201d<\/p>\n

T\u00f4i b\u1ea3o \u00f4ng \u1ea5y: \u201cL\u00e0 ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti, \u00f4ng ph\u1ea3i r\u1ea5t c\u1ea9n th\u1eadn v\u1ec1 tinh th\u1ea7n trong c\u00f4ng ti. C\u00e1c nh\u00e2n t\u1ed1 th\u00e0nh c\u00f4ng then ch\u1ed1t c\u1ee7a c\u00f4ng ti nh\u1ecf l\u00e0 s\u1ef1 trung th\u00e0nh v\u00e0 n\u1ed7 l\u1ef1c chung cho\u00a0 n\u00ean \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 nu\u00f4i d\u01b0\u1ee1ng tinh th\u1ea7n n\u00e0y v\u00e0 kh\u00f4ng ph\u00e1 hu\u1ef7 n\u00f3. N\u1ebfu \u00f4ng ph\u1ea3i gi\u1ea3m ng\u01b0\u1eddi th\u00ec \u00f4ng ph\u1ea3i l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u1edbi xem x\u00e9t th\u1eadn tr\u1ecdng \u0111\u1ec3 duy tr\u00ec m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, thay v\u00ec l\u00e0m h\u1ea1i n\u00f3. C\u00e1i nh\u00ecn c\u1ee7a t\u00f4i l\u00e0 m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ti \u00f4ng \u0111\u1ec1u hi\u1ec3u t\u00ecnh hu\u1ed1ng kinh doanh c\u1ee7a c\u00f4ng ti \u00f4ng v\u00e0 h\u1ecd c\u0169ng lo l\u1eafng cho n\u00ean thay v\u00ec \u0111\u1ec3 v\u00e0i ng\u01b0\u1eddi, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 k\u0129 n\u0103ng \u0111\u00fang ph\u1ea3i ra \u0111i; \u00f4ng c\u00f3 th\u1ec3 c\u1ea7n ch\u1ee9ng t\u1ecf quy\u1ec1n l\u00e3nh \u0111\u1ea1o c\u1ee7a m\u00ecnh b\u1eb1ng vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o hu\u1ea5n luy\u1ec7n th\u00eam cho h\u1ecd. Nh\u01b0 t\u00f4i \u0111\u00e3 nh\u1eafc \u00f4ng r\u1eb1ng th\u1eddi k\u00ec kh\u00f3 kh\u0103n n\u00e0y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i cho th\u1eddi k\u00ec t\u1ed1t. L\u1eddi khuy\u00ean c\u1ee7a t\u00f4i d\u00e0nh cho \u00f4ng l\u00e0 kinh t\u1ebf ch\u1eadm l\u1ea1i l\u00e0 th\u1eddi gian t\u1ed1t \u0111\u1ec3 thu\u00ea ng\u01b0\u1eddi ch\u1ee9 kh\u00f4ng ph\u1ea3i th\u1ea3i ng\u01b0\u1eddi. Khi c\u00e1c c\u00f4ng ti kh\u00e1c b\u1eaft \u0111\u1ea7u suy y\u1ebfu, nh\u1eefng ng\u01b0\u1eddi c\u00f3 hi\u1ec7u n\u0103ng h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 mu\u1ed1n ra \u0111i v\u00e0 t\u00ecm c\u01a1 h\u1ed9i an to\u00e0n h\u01a1n. N\u1ebfu h\u1ecd th\u1ea5y c\u00f4ng ti c\u1ee7a \u00f4ng cung\u00a0 c\u1ea5p nhi\u1ec1u hu\u1ea5n luy\u1ec7n h\u01a1n v\u00e0 kh\u00f4ng sa th\u1ea3i ng\u01b0\u1eddi th\u00ec h\u1ecd c\u00f3 th\u1ec3 mu\u1ed1n\u00a0 l\u00e0m vi\u1ec7c v\u1edbi \u00f4ng. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 hi\u1ec7u n\u0103ng h\u00e0ng \u0111\u1ea7u v\u1ec1 c\u0103n b\u1ea3n kh\u00f4ng b\u1ecf c\u00f4ng ti h\u1ecd v\u00e0 kh\u00f3 m\u00e0 tuy\u1ec3n m\u1ed9 h\u1ecd \u0111\u01b0\u1ee3c cho n\u00ean \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng cho \u00f4ng thu\u00ea nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t.<\/p>\n

T\u1ea5t nhi\u00ean, \u00f4ng s\u1ebd c\u1ea7n v\u1ed1n \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3. G\u1ee3i \u00fd c\u1ee7a t\u00f4i l\u00e0 m\u1edf r\u1ed9ng kinh doanh c\u1ee7a \u00f4ng v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi. Ngay c\u1ea3 trong cu\u1ed9c kh\u1ee7ng ho\u1ea3ng to\u00e0n c\u1ea7u n\u00e0y, v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c n\u01b0\u1edbc nh\u01b0 Trung Qu\u1ed1c, \u1ea4n \u0110\u1ed9, nh\u1eefng n\u01b0\u1edbc v\u1eabn \u0111ang l\u00e0m t\u1ed1t trong c\u00f4ng ngh\u1ec7 th\u00f4ng tin. \u00d4ng c\u00f3 th\u1ec3 c\u1ea7n m\u1edf r\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh \u1edf \u0111\u00f3. \u0110\u00e2y l\u00e0 th\u1eddi gian t\u1ed1t \u0111\u1ec3 t\u1ef1 h\u1ecfi m\u00ecnh ch\u1ed7 n\u00e0o n\u00ean l\u00e0m kinh doanh, th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba l\u00ed n\u00e0o \u00f4ng n\u00ean t\u1eadp trung v\u00e0o. L\u00e0m sao n\u1ed7 l\u1ef1c to\u00e0n c\u1ea7u c\u1ee7a \u00f4ng kh\u1edbp v\u00e0o ch\u1ed7 n\u00e0y? Th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c c\u00f2n l\u00e0nh m\u1ea1nh h\u01a1n th\u1ecb tr\u01b0\u1eddng M\u0129 hay ch\u00e2u \u00c2u. N\u1ebfu c\u00f4ng ti c\u1ee7a \u00f4ng c\u00f3 th\u1ec3 l\u00e0m kinh doanh \u1edf \u0111\u00f3, n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t xem x\u00e9t x\u1ee9ng \u0111\u00e1ng nghi\u00eam ch\u1ec9nh. L\u00e0 ng\u01b0\u1eddi ch\u1ee7 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t c\u00f4ng ti t\u1ed1t, \u00f4ng c\u1ea7n l\u00e3nh \u0111\u1ea1o c\u00f4ng ti c\u1ee7a m\u00ecnh ra kh\u1ecfi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0y b\u1eb1ng vi\u1ec7c kh\u00f4ng ho\u1ea3ng h\u1ed1t, kh\u00f4ng ph\u1ea3n \u1ee9ng v\u1ed9i v\u00e0ng v\u1edbi nh\u00e2n t\u1ed1 b\u00ean\u00a0 ngo\u00e0i m\u00e0 l\u00e3nh \u0111\u1ea1o v\u1edbi t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 t\u01b0\u01a1ng lai v\u1ec1 c\u00e1ch c\u00f4ng ti c\u1ee7a\u00a0 \u00f4ng s\u1ebd t\u0103ng tr\u01b0\u1edfng m\u1eb7c cho kinh t\u1ebf gay go. \u00d4ng ph\u1ea3i l\u00e3nh \u0111\u1ea1o b\u1eb1ng vi\u1ec7c lu\u00f4n \u1edf ph\u00eda tr\u01b0\u1edbc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean, \u0111\u1ea3m b\u1ea3o cho h\u1ecd r\u1eb1ng c\u00f4ng ti c\u1ee7a \u00f4ng s\u1ebd m\u1ea1nh, s\u1ebd t\u1ed3n t\u1ea1i v\u00e0 s\u1ebd ph\u00e1t \u0111\u1ea1t v\u1edbi th\u00e0nh c\u00f4ng. \u0110\u00e2y l\u00e0 l\u00fac m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o v\u00e0 \u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi nh\u01b0 v\u1eady.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

My fiend, who owns a software outsourcing company is worried about the future due to the current financial crisis. He said:\u201d The business is in serious problem with many customers cancel contracts or not be able to pay for services. Business is slowing to almost a stop. Everything is uncertain. I do not have much money to pay my people. I do not know how long I can keep this business going. In my career, I never see anything like this\u201d.<\/p>\n

I told him: \u201cThis is a special case because of globalization where every company is impacted. However, history shows that the better managed companies always emerged from tough economic times stronger.\u00a0 Nobody knows when this bad time will end and how long it will last. I think most companies in developing countries will probably improve slower than developed countries.\u00a0 From what I know, larger companies all have plans in place to mitigate risks, reduce spending, creating differentiation from competitors, and preparing for the recovery to come. However, smaller companies, run by young management team may not be able to prepare for the challenge.\u00a0 The key issue is they do not have reserved capital to withstand this crisis if it continues for few more months. As money becoming scarce, many companies were left in a stressful capital situation.<\/p>\n

My friend agreed: \u201cYou understand our situation very well but I do not know what I must do without capital for the next few months. I am very worry. What do you suggest?\u201d<\/p>\n

I told him:\u201d You can not worry too much because this is a global issue and not your fault. You should look at today\u2019s economic crisis as a business opportunity. As other companies take the attitude of \u201cwait and see\u201d and not doing anything you must have plan to prepare for the better time. You must use this downturn to create differentiation between your company and your competitors. This is not easy without a good plan but you must demonstrate your leadership now.\u00a0 First you must look across the company and identify all expenditures. For each money spend you must ask \u201cDo we really need to spend that money?\u201d Will spending it really generates a good business? If the answer is \u201cno,\u201d it needs to be cut. This will help you to conserve your capital. However reduce spending is not the only thing. You also must ask which investment you could do today to prepare for the next few years. Will the investments allow you to differentiate your business during the current time, as well as position your company for success in the better time?<\/p>\n

My friend laughed:\u201dAs a professional software person you advise like a financial person. Where do you learn that kind of advises?\u201d<\/p>\n

I told him:\u201d As a senior manager of a large company, I have to learn everything about financial. With over 30 years of experiences in the software business, I have learned enough to lead my group to overcome problems and be successful. A good manager must know both technical and business.<\/p>\n

As a leader, you must communicate your plan clearly to people in your company. First, the entire company must focus on keeping old customers and acquiring new customers to keep the business stable and growing and during this crisis everybody need to involve in marketing your company. You must contact all customers and discuss your services with them, understand their issues, helps them to overcome their problems. Most of all, you need to understand that they may not have money to pay during this time so you could grant them credits with installed payments. Even in bad time, they still need your support and that is why you still need to keep old customers for the business to continue. During this crisis, every company around the world are being directed to cut costs so the key message is how much your service will help them to reduce costs and improve their financial situation. Outsourcing is the best solution for cost saving now so if you could help them to reduce costs, you are the solution. Instead of discuss anything else; you must focus on the solution to their problem by help them to reduce their costs.\u00a0 When other companies are \u201cFreezing\u201d, you must be actively going out to get more businesses, acquiring new customers so when things is improving, you will have a larger market share. This will help your business by driving your weaker competitors out of the business. You must look at all of your customers and identify who will survive and who will not. Focus on the stronger one and shut down the weaker customers who are now struggling to stay in business since they may not be able to pay you. It is best to stay focus on the business and reduce risks.<\/p>\n

My friend agreed: \u201cI like your advice but I also have to reduce costs by reducing some of my people. What do you think?\u201d<\/p>\n

I told him: \u201cAs the owner of a company, you should be very careful about morale in the company. The key success factors of small company are loyalty and teamwork so it is important to nurture this spirit and not destroy it. If you must reduce people then you must do it with careful consideration to maintaining the working environment, rather than harming it. My view is everybody in your company understands your business situation and they are worry too so instead of letting few people, who may not have the right skills to leave; you may want to demonstrate your leadership by investing in additional trainings for them. As I mentioned to you that bad time is also an opportunity for good time. My advice to you is a slowdown economy is a great time to hire not to fire. As other companies begin to fail, their top performers may want to leave and look for a more secure opportunity. If they see your company is offering more training and not laying off than they may want to work for you. Top performers typically do not leave their company and it is difficult to recruit them so this is a golden opportunity for you to hire all the best people.<\/p>\n

Of course, you will need capital to do that. My suggestion is to expand your business into new market. Even in this global crisis, there are some markets, especially in countries like China, India who are still doing well in information technology. You may want to expand your business there. This is a good time to ask yourself where to do business, what geographic markets should you be focusing in. How do your global efforts fit into this? China\u2019s market is healthier than the US or Europe. If your company can do business there, it might be worth serious consideration. As the successful owner of a good company, you need to lead your company out of this crisis by not panic, not reacting hastily to external factor but lead with a clear vision of the future on how your company will grow despite the tough economy. You must lead by staying in the front of customers and employees, assuring them that your company will be strong, will survive and will thrive for success. This is the time where everybody will look for a leader and you must be the one.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n t\u00f4i, ng\u01b0\u1eddi ch\u1ee7 m\u1ed9t c\u00f4ng ti kho\u00e1n ngo\u00e0i ph\u1ea7n m\u1ec1m \u0111ang lo l\u1eafng v\u1ec1 t\u01b0\u01a1ng lai do cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh hi\u1ec7n th\u1eddi. … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3142","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3142"}],"version-history":[{"count":2,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3142\/revisions"}],"predecessor-version":[{"id":3144,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3142\/revisions\/3144"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}