{"id":3036,"date":"2013-07-08T14:29:07","date_gmt":"2013-07-08T07:29:07","guid":{"rendered":"http:\/\/science-technology.vn\/?p=3036"},"modified":"2013-07-08T14:29:07","modified_gmt":"2013-07-08T07:29:07","slug":"ton-tai-trong-toan-cau-hoa","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=3036","title":{"rendered":"T\u1ed3n t\u1ea1i trong to\u00e0n c\u1ea7u ho\u00e1"},"content":{"rendered":"

B\u1ea1n t\u00f4i, ng\u01b0\u1eddi qu\u1ea3n l\u00ed m\u1ed9t c\u00f4ng ti ph\u1ea7n m\u1ec1m n\u00f3i v\u1edbi t\u00f4i v\u1ec1 c\u00e1ch cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh \u0111\u00e3 t\u00e1c \u0111\u1ed9ng l\u00ean doanh nghi\u1ec7p c\u1ee7a \u00f4ng \u1ea5y. \u00d4ng \u1ea5y n\u00f3i: \u201cNhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1eaft b\u1ecf h\u1ee3p \u0111\u1ed3ng v\u00ec thi\u1ebfu ti\u1ec1n v\u00e0 t\u00f4i ph\u1ea3i y\u00eau c\u1ea7u nh\u00e2n vi\u00ean c\u1ee7a t\u00f4i gi\u1ea3m c\u00f4ng vi\u1ec7c v\u00e0 th\u1eadm ch\u00ed sa th\u1ea3i m\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111\u1ec3 gi\u1eef cho t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u00f2n trong ki\u1ec3m so\u00e1t. N\u0103m ngo\u00e1i, t\u00f4i \u0111\u00e3 l\u1eadp k\u1ebf ho\u1ea1ch thu\u00ea th\u00eam ng\u01b0\u1eddi v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u00f4ng ti nh\u01b0ng kh\u1ee7ng ho\u1ea3ng l\u00e0m thay \u0111\u1ed5i m\u1ecdi th\u1ee9. T\u00f4i c\u1ea3m th\u1ea5y r\u1ea5t bu\u1ed3n v\u1ec1 nhi\u1ec1u sinh vi\u00ean \u0111\u00e3 t\u1ed1t nghi\u1ec7p kh\u00f4ng th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m khi nhi\u1ec1u c\u00f4ng ti d\u1eebng thu\u00ea c\u00f4ng nh\u00e2n. Ngay c\u1ea3 b\u1ea3n th\u00e2n t\u00f4i, t\u00f4i c\u0169ng \u0111ang v\u1eadt l\u1ed9n v\u00e0 kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec.\u201d<\/span><\/p>\n

T\u00f4i b\u1ea3o \u00f4ng \u1ea5y: \u201cTrong m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 l\u00ean v\u00e0 xu\u1ed1ng. Khi kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh hi\u1ec7n th\u1eddi l\u00e0 th\u1eddi gian \u0111i xu\u1ed1ng, c\u00e1c c\u00f4ng ti ph\u1ea3i chu\u1ea9n b\u1ecb cho th\u1eddi \u0111i l\u00ean TR\u01af\u1edaC KHI n\u1ec1n kinh t\u1ebf b\u1eaft \u0111\u1ea7u c\u1ea3i thi\u1ec7n. Cho n\u00ean th\u1eddi \u0111i xu\u1ed1ng l\u00e0 th\u1eddi gian \u0111\u1ec3 ngh\u0129 l\u1ea1i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ti v\u00e0 chu\u1ea9n b\u1ecb l\u00e0m c\u00e1i g\u00ec \u0111\u00f3 khi th\u1eddi \u0111i l\u00ean b\u1eaft \u0111\u1ea7u. Ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng ch\u1edd \u0111\u1ee3i cho t\u1edbi khi n\u1ec1n kinh t\u1ebf c\u1ea3i thi\u1ec7n r\u1ed3i h\u1ecd s\u1ebd l\u00e0m c\u00e1i g\u00ec \u0111\u00f3. Trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay, khi m\u1ecdi s\u1ef1 c\u1ea3i thi\u1ec7n, c\u01a1 h\u1ed9i s\u1ebd qua \u0111i v\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd b\u1ecf l\u1ee1 n\u00f3 b\u1edfi v\u00ec h\u1ecd th\u1ee5 \u0111\u1ed9ng v\u00e0 kh\u00f4ng t\u00edch c\u1ef1c. L\u00ed do \u0111\u01a1n gi\u1ea3n l\u00e0 h\u1ecd kh\u00f4ng hi\u1ec3u to\u00e0n c\u1ea7u ho\u00e1 hay kh\u00f4ng bi\u1ebft c\u00e1ch n\u00f3 l\u00e0m vi\u1ec7c. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0y l\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean c\u1ee7a to\u00e0n c\u1ea7u ho\u00e1 v\u00e0 s\u1ebd c\u00f2n nhi\u1ec1u th\u1ee9 n\u1eefa s\u1ebd t\u1edbi. H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 qu\u1ea3n l\u00ed ngh\u0129 r\u1eb1ng khi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0y qua r\u1ed3i, h\u1ecd s\u1ebd l\u00e0m c\u00f9ng nh\u1eefng vi\u1ec7c nh\u01b0 thu\u00ea c\u00f4ng nh\u00e2n v\u00e0 b\u1eaft \u0111\u1ea7u l\u1ea1i kinh doanh nh\u01b0 tr\u01b0\u1edbc kh\u1ee7ng ho\u1ea3ng. Tuy nhi\u00ean, l\u1ea7n n\u00e0y m\u1ecdi th\u1ee9 s\u1ebd kh\u00e1c b\u1edfi v\u00ec th\u1ecb tr\u01b0\u1eddng, c\u1ea1nh tranh, v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng s\u1ebd thay \u0111\u1ed5i l\u1edbn sau cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0y cho n\u00ean c\u00e1ch l\u00e0m kinh doanh c\u0169 s\u1ebd kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng th\u00eam n\u1eefa. Theo c\u00e1ch n\u00e0y, m\u1ed9t s\u1ed1 c\u00f4ng ti s\u1ebd c\u00f3 \u01b0u th\u1ebf l\u1edbn so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00fac b\u1eaft \u0111\u1ea7u th\u1eddi k\u00ec ph\u1ee5c h\u1ed3i. Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti s\u1ebd c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n v\u00e0 d\u1ecbch v\u1ee5 canh t\u00e2n cho th\u1ecb tr\u01b0\u1eddng \u0111ang n\u1ed5i l\u00ean tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd. H\u1ecd bi\u1ebft r\u1eb1ng t\u1ed1c \u0111\u1ed9, ch\u1ea5t l\u01b0\u1ee3ng, th\u1ef1c thi v\u00e0 \u0111\u00e1p \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u00e2n t\u1ed1 then ch\u1ed1t cho th\u00e0nh c\u00f4ng trong to\u00e0n c\u1ea7u ho\u00e1 cho n\u00ean khi ng\u01b0\u1eddi kh\u00e1c ch\u1edd \u0111\u1ee3i, h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/p>\n

B\u1ea1n t\u00f4i b\u1ecb l\u1eabn l\u1ed9n: \u201cSao \u00f4ng ngh\u0129 l\u1ea7n n\u00e0y m\u1ecdi s\u1ef1 s\u1ebd x\u1ea3y ra kh\u00e1c \u0111i, b\u1eb1ng ch\u1ee9ng l\u00e0 g\u00ec?” T\u00f4i gi\u1ea3i th\u00edch: \u201cTrong qu\u00e1 kh\u1ee9, c\u1ea1nh tranh x\u1ea3y ra \u1edf m\u1ee9c c\u00f4ng ti b\u00ean trong m\u1ed9t n\u01b0\u1edbc hay m\u1ed9t v\u00f9ng nh\u01b0ng v\u1edbi to\u00e0n c\u1ea7u ho\u00e1, n\u00f3 s\u1ebd x\u1ea3y ra \u1edf m\u1ee9c to\u00e0n c\u1ea7u b\u1edfi v\u00ec kh\u00f4ng c\u00f2n bi\u00ean gi\u1edbi n\u1eefa. Trong kinh doanh kho\u00e1n ngo\u00e0i ph\u1ea7n m\u1ec1m, c\u00e1c c\u00f4ng ti to\u00e0n c\u1ea7u \u1edf \u1ea4n \u0110\u1ed9 v\u00e0 Trung Qu\u1ed1c s\u1ebd c\u1ea1nh tranh gi\u00e0nh th\u1ecb tr\u01b0\u1eddng h\u00e0ng tr\u0103m t\u1ec9 \u0111\u00f4 la n\u00e0y. Ngay b\u00e2y gi\u1edd, c\u00e1c c\u00f4ng ti Trung Qu\u1ed1c \u0111ang c\u1ee7ng c\u1ed1; nhi\u1ec1u c\u00f4ng ti \u0111ang thu\u00ea nh\u1eefng ng\u01b0\u1eddi c\u00f3 k\u0129 n\u0103ng v\u00e0 cung c\u1ea5p \u0111\u00e0o t\u1ea1o th\u00eam cho ng\u01b0\u1eddi c\u1ee7a h\u1ecd cho n\u00ean h\u1ecd c\u00f3 th\u1ec3 c\u1ea1nh tranh ph\u1ea7n l\u1edbn h\u01a1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y. T\u1ea5t nhi\u00ean, c\u00e1c c\u00f4ng ti \u1ea4n \u0110\u1ed9 mu\u1ed1n duy tr\u00ec v\u1ecb th\u1ebf chi ph\u1ed1i c\u1ee7a h\u1ecd, cho n\u00ean h\u1ecd \u0111ang th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u1ea3m gi\u00e1 trong vi\u1ec7c \u0111\u1ed5i l\u1ea5y c\u00e1c h\u1ee3p \u0111\u1ed3ng l\u1edbn h\u01a1n \u0111\u1ec3 ng\u0103n c\u1ea3n b\u1ea5t k\u00ec ai v\u00e0o kinh doanh sinh l\u1eddi n\u00e0y. C\u00e1c c\u00f4ng ti h\u00e0ng \u0111\u1ea7u kh\u00f4ng ch\u1edd \u0111\u1ee3i cho t\u1edbi th\u1eddi t\u1ed1t h\u01a1n; h\u1ecd d\u00f9ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh c\u00e1c n\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. Trong nhi\u1ec1u th\u00e1ng qua, n\u1ebfu \u00f4ng ch\u00fa \u00fd t\u1edbi th\u1ecb tr\u01b0\u1eddng kho\u00e1n ngo\u00e0i, \u00f4ng s\u1ebd th\u1ea5y r\u1eb1ng c\u00e1c c\u00f4ng ti l\u1edbn h\u01a1n \u0111ang mua c\u00e1c c\u00f4ng ti nh\u1ecf h\u01a1n v\u1edbi t\u1ec9 l\u1ec7 n\u0103m c\u00f4ng ti m\u1ed9t ng\u00e0y. Ch\u1eb3ng h\u1ea1n, HP \u0111i v\u00e0o kinh doanh kho\u00e1n ngo\u00e0i b\u1eb1ng vi\u1ec7c mua EDS v\u1edbi gi\u00e1 $18 t\u1ec9 \u0111\u00f4 la v\u00e0 tr\u1edf th\u00e0nh c\u00f4ng ti kho\u00e1n ngo\u00e0i l\u1edbn th\u1ee9 ba tr\u00ean th\u1ebf gi\u1edbi. \u0110\u1ec3 c\u1ea1nh tranh, Dell c\u0169ng mua Perot Systems v\u00e0 tr\u1edf th\u00e0nh c\u00f4ng ti l\u1edbn th\u1ee9 s\u00e1u trong th\u1ecb tr\u01b0\u1eddng kho\u00e1n ngo\u00e0i \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi IBM, HP, v\u00e0 Accenture. C\u00e1c c\u00f4ng ti kho\u00e1n ngo\u00e0i c\u1ee7a Trung Qu\u1ed1c nh\u01b0 iSofstone, Neusoft, VanceInfo, v\u00e0 Augmentum \u0111ang thu\u00ea h\u00e0ng tr\u0103m ng\u01b0\u1eddi m\u1ed7i th\u00e1ng t\u1eeb c\u00e1c c\u00f4ng ti nh\u1ecf h\u01a1n \u0111\u1ec3 chu\u1ea9n b\u1ecb cho c\u1ea1nh tranh to\u00e0n c\u1ea7u m\u1edbi. C\u00e1c c\u00f4ng ti \u1ea4n \u0110\u1ed9 Mahindra mua Satyam, Larsen & Tousbro mua InfoTech, v\u00e0 TCS mua TTL v\u00e0 v\u00e2n v\u00e2n. C\u00f3 nhi\u1ec1u \u0111i\u1ec1u x\u1ea3y ra trong kinh doanh kho\u00e1n ngo\u00e0i b\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft \u0111\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng r\u1ea5t l\u1edbn \u0111\u00e1ng gi\u00e1 h\u00e0ng tr\u0103m t\u1ec9 \u0111\u00f4 la. Ng\u00e0y nay m\u1ecdi c\u00f4ng ti h\u00e0ng \u0111\u1ea7u \u0111ang chu\u1ea9n b\u1ecb cho th\u1eddi s\u1eafp t\u1edbi. L\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f4ng ti, \u00f4ng ph\u1ea3i ch\u00fa \u00fd t\u1edbi xu h\u01b0\u1edbng trong th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn ra r\u1eb1ng c\u00e1c c\u00f4ng ti h\u00e0ng \u0111\u1ea7u \u0111ang l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c v\u00e0 \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao h\u1ecd l\u00e0 c\u00f4ng ti h\u00e0ng \u0111\u1ea7u.<\/p>\n

B\u1ea1n t\u00f4i y\u00ean l\u1eb7ng m\u1ed9t ch\u1ed1c r\u1ed3i h\u1ecfi: \u201cTrong t\u00ecnh hu\u1ed1ng n\u00e0y, t\u00f4i c\u00f3 th\u1ec3 l\u00e0m g\u00ec?” T\u00f4i b\u1ea3o \u00f4ng \u1ea5y: \u201c\u00d4ng kh\u00f4ng n\u00ean ch\u1edd \u0111\u1ee3i nh\u01b0 m\u1ecdi ng\u01b0\u1eddi kh\u00e1c m\u00e0 l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c m\u1edbi cho c\u00f4ng ti c\u1ee7a \u00f4ng. \u00d4ng n\u00ean li\u1ec7t k\u00ea c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh m\u00e0 c\u00f3 th\u1ec3 \u0111o \u0111\u01b0\u1ee3c trong m\u1ed9t th\u1eddi k\u00ec th\u1eddi gian, c\u00f9ng v\u1edbi c\u00e1c k\u1ebf ho\u1ea1ch th\u1ef1c thi chi\u1ebfn thu\u1eadt cho t\u1eebng m\u1ee5c ti\u00eau. \u00d4ng ph\u1ea3i n\u0103ng n\u1ed5 h\u01a1n n\u1ebfu \u00f4ng mu\u1ed1n s\u1ed1ng s\u00f3t qua cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0y. \u0110\u1eebng \u0111\u1ee3i cho t\u1edbi khi kinh t\u1ebf c\u1ea3i thi\u1ec7n m\u00e0 ph\u1ea3i \u0111i n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a \u00f4ng v\u00e0 hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd. Kh\u00e1ch h\u00e0ng c\u1ee7a \u00f4ng c\u00f3 l\u1ebd \u0111ang quan s\u00e1t th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u1ea3i l\u00e0m g\u00ec cho n\u00ean \u00f4ng c\u1ea7n hi\u1ec3u \u0111i\u1ec1u \u00f4ng c\u00f3 th\u1ec3 l\u00e0m cho h\u1ecd. Cho d\u00f9 h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1ea3 ti\u1ec1n cho \u00f4ng v\u00e0o th\u1eddi gian n\u00e0y nh\u01b0ng \u00f4ng v\u1eabn ph\u1ea3i duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd. Kh\u00e1ch h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi l\u00e0 l\u00e3nh \u0111\u1ea1o trong th\u1ecb tr\u01b0\u1eddng c\u00f3 l\u1ebd \u0111\u00e3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1edbi. \u00d4ng ph\u1ea3i th\u1ea3o lu\u1eadn v\u1edbi h\u1ecd v\u1ec1 c\u00e1ch \u00f4ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd khi h\u1ecd th\u1ef1c hi\u1ec7n ch\u00fang. Nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o hi\u1ec3u c\u00e1ch th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i v\u00e0 \u0111i\u1ec1u h\u1ecd ph\u1ea3i l\u00e0m cho n\u00ean \u00f4ng c\u1ea7n l\u1eddi khuy\u00ean c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi h\u1ecd. N\u1ebfu h\u1ecd ngh\u0129 r\u1eb1ng \u00f4ng c\u00f3 th\u00e1i \u0111\u1ed9 ti\u1ebfn b\u1ed9 nh\u01b0 h\u1ecd, h\u1ecd c\u00f3 th\u1ec3 mu\u1ed1n c\u1ed9ng t\u00e1c v\u1edbi \u00f4ng.<\/p>\n

B\u1ea1n t\u00f4i h\u1ecfi: \u201c\u0110i\u1ec1u \u0111\u00f3 l\u00e0 \u0111\u01a1n gi\u1ea3n nh\u01b0ng kh\u00f4ng d\u1ec5 b\u1edfi v\u00ec kh\u00f4ng c\u00f3 \u0111\u1ea3m b\u1ea3o n\u00e0o cho kinh doanh. \u0110i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu h\u1ecd \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi c\u00f4ng ti kh\u00e1c tr\u01b0\u1edbc t\u00f4i?” T\u00f4i gi\u1ea3i th\u00edch: \u201cV\u1eady \u00f4ng ph\u1ea3i bi\u1ebft c\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a \u00f4ng \u0111ang l\u00e0m trong cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0y. Tuy nhi\u00ean, d\u1ef1a tr\u00ean d\u1ef1 \u0111o\u00e1n c\u1ee7a t\u00f4i, ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi s\u1ebd ch\u1edd cho t\u1edbi th\u1eddi t\u1ed1t h\u01a1n. N\u01b0\u1edbc \u0111i c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n d\u1ef1a tr\u00ean c\u00e1ch h\u1ecd gi\u1ea3i quy\u1ebft v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c qu\u00e1 kh\u1ee9. Tuy nhi\u00ean \u0111i\u1ec1u \u0111\u00e3 x\u1ea3y ra th\u00e0nh c\u00f4ng trong qu\u00e1 kh\u1ee9 c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng h\u00f4m nay b\u1edfi v\u00ec m\u1ecdi s\u1ef1 \u0111\u00e3 thay \u0111\u1ed5i do to\u00e0n c\u1ea7u ho\u00e1. B\u1eb1ng vi\u1ec7c quan s\u00e1t \u0111i\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a \u00f4ng \u0111ang l\u00e0m, \u00f4ng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh n\u01b0\u1edbc \u0111i c\u1ee7a h\u1ecd. T\u00f4i ngh\u0129 h\u1ecd s\u1ebd h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean kinh nghi\u1ec7m qu\u00e1 kh\u1ee9 c\u1ee7a h\u1ecd cho n\u00ean \u00f4ng c\u1ea7n ch\u00fa \u00fd t\u1edbi c\u00e1ch h\u1ecd ti\u1ebfp th\u1ecb kinh doanh, c\u00e1ch h\u1ecd x\u00e2y d\u1ef1ng c\u00f4ng ti, c\u00e1ch h\u1ecd \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1ch h\u1ecd chi ti\u00eau tr\u01b0\u1edbc th\u1eddi s\u1ee5t gi\u1ea3m kinh t\u1ebf n\u00e0y. Nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd cho \u00f4ng ch\u1ec9 b\u00e1o t\u1ed1t v\u1ec1 h\u00e0nh \u0111\u1ed9ng h\u1ecd l\u1ea5y l\u1ea7n n\u00e0y. T\u00f4i tin r\u1eb1ng th\u1eddi k\u00ec \u0111i xu\u1ed1ng l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c m\u1edbi c\u00f3 th\u1ec3 thay \u0111\u1ed5i v\u1ecb th\u1ebf c\u1ea1nh tranh trong th\u1eddi s\u1eafp t\u1edbi. \u00d4ng ph\u1ea3i ngh\u0129 v\u1ec1 b\u00e0nh tr\u01b0\u1edbng khi m\u1ecdi ng\u01b0\u1eddi r\u00fat lui, \u00f4ng ph\u1ea3i thu\u00ea khi m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng thu\u00ea, \u0111\u1ec3 cho \u00f4ng c\u00f3 ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t s\u1eb5n c\u00f3, \u00f4ng ph\u1ea3i t\u1eadp trung v\u00e0o l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng khi ng\u01b0\u1eddi kh\u00e1c d\u1eebng n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a \u00f4ng b\u1edfi v\u00ec ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng \u0111\u1ea7u t\u01b0, ngay c\u1ea3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 ti\u1ec1n tr\u1ea3 cho \u00f4ng nh\u01b0ng h\u1ecd s\u1ebd nh\u1edb t\u1edbi \u00f4ng trong th\u1eddi gian t\u1edbi. Y\u1ebfu t\u1ed1 then ch\u1ed1t trong ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e0 kh\u00f4ng l\u00e0m \u0111i\u1ec1u ng\u01b0\u1eddi kh\u00e1c l\u00e0m.<\/p>\n

B\u1ea1n t\u00f4i d\u01b0\u1eddng nh\u01b0 h\u01a1i k\u00edch \u0111\u1ed9ng nh\u01b0ng v\u1eabn c\u00f2n h\u01a1i ho\u00e0i nghi: \u201c\u0110\u00f3 l\u00e0 nhi\u1ec1u \u0111\u1ea7u t\u01b0 \u0111\u00e2y.\u201d T\u00f4i gi\u1ea3i th\u00edch: \u201c\u00d4ng \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c b\u00e2y gi\u1edd \u0111\u1ec3 \u0111\u01b0\u1ee3c th\u01b0\u1edfng v\u1ec1 sau \u0111\u1ea5y ch\u1ee9. B\u1ea5t k\u00ec thay \u0111\u1ed5i n\u00e0o trong th\u1ecb tr\u01b0\u1eddng, b\u1ea5t k\u00ec thay \u0111\u1ed5i n\u00e0o trong t\u00e0i nguy\u00ean, v\u00e0 b\u1ea5t k\u00ec thay \u0111\u1ed5i n\u00e0o trong c\u00f4ng ngh\u1ec7 c\u0169ng \u0111\u1ec1u y\u00eau c\u1ea7u vi\u1ec7c gi\u00f3ng th\u1eb3ng l\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Nh\u01b0ng l\u1ea7n n\u00e0y n\u00f3 s\u1ebd l\u00e0 t\u00e1i c\u1ea5u tr\u00fac theo chi\u1ec1u s\u00e2u c\u1ee7a to\u00e0n b\u1ed9 n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u. T\u1ea1i sao? B\u1edfi v\u00ec ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng hi\u1ec3u to\u00e0n c\u1ea7u ho\u00e1 v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 t\u1edbi n\u1ec1n kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng. Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn h\u1ecdc v\u00e0 s\u1ebd ph\u1ea1m sai l\u1ea7m nh\u01b0ng l\u1ea7n n\u00e0y h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng s\u1ed1ng s\u00f3t \u0111\u01b0\u1ee3c b\u1edfi v\u00ec h\u1ecd kh\u00f4ng s\u1eb5n s\u00e0ng c\u1ea1nh tranh \u1edf qui m\u00f4 to\u00e0n c\u1ea7u. C\u00f4ng ti c\u1ee7a h\u1ecd nh\u1ecf, h\u1ecd kh\u00f4ng c\u00f3 v\u1ed1n \u0111\u1ec3 b\u00e0nh tr\u01b0\u1edbng v\u00e0 c\u1ea1nh tranh, cho n\u00ean trong c\u1ea1nh tranh to\u00e0n c\u1ea7u, c\u00f4ng ti c\u1ee7a h\u1ecd s\u1ebd ho\u1eb7c b\u1ecb mua ho\u1eb7c b\u1ecb kh\u1eed b\u1ecf. L\u1eddi khuy\u00ean c\u1ee7a t\u00f4i l\u00e0 \u00f4ng ph\u1ea3i thi\u1ebft k\u1ebf l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1ea1o ra t\u1ed5 ch\u1ee9c “l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m\u201d. \u00d4ng ph\u1ea3i \u0111\u1ea7u t\u01b0 th\u1eddi gian c\u1ee7a m\u00ecnh v\u00e0o l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng trong nh\u1eadn di\u1ec7n c\u00e1c c\u01a1 h\u1ed9i d\u1ef1a tr\u00ean ch\u1ea5p thu\u1eadn c\u00f4ng ngh\u1ec7 v\u00e0 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh. Ch\u1edd \u0111\u1ee3i l\u00e0 m\u1ea5t c\u01a1 h\u1ed9i v\u00e0 n\u1ebfu \u00f4ng kh\u00f4ng \u0111i nhanh, ai \u0111\u00f3 s\u1ebd \u0111i tr\u01b0\u1edbc.<\/p>\n

T\u00f4i hi\u1ec3u r\u1eb1ng trong suy tho\u00e1i n\u00e0y, t\u00e0i nguy\u00ean c\u1ee7a \u00f4ng v\u00e0 chi ti\u00eau c\u00f3 th\u1ec3 b\u1ecb gi\u1edbi h\u1ea1n. Nh\u01b0ng \u0111\u00f3 l\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a \u00f4ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 n\u1ebfu \u00f4ng hi\u1ec3u c\u00e1ch th\u1ecb tr\u01b0\u1eddng kinh doanh \u0111\u00e3 thay \u0111\u1ed5i. Trong to\u00e0n c\u1ea7u ho\u00e1, l\u1edbn kh\u00f4ng \u0111\u00e1nh b\u1ea1i \u0111\u01b0\u1ee3c b\u00e9 nh\u01b0ng nhanh s\u1ebd \u0111\u00e1nh b\u1ea1i ch\u1eadm. C\u00f4ng ti c\u1ee7a \u00f4ng kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ti l\u1edbn nh\u01b0ng n\u1ebfu \u00f4ng \u0111i nhanh, \u00f4ng c\u00f3 th\u1ec3 \u0111\u00e1nh b\u1ea1i ng\u01b0\u1eddi kh\u00e1c. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fac ng\u1ed3i im l\u1eb7ng v\u00e0 ch\u1edd \u0111\u1ee3i m\u00e0 l\u00e0 th\u1eddi gian t\u00edch c\u1ef1c. B\u00ean c\u1ea1nh l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng, \u00f4ng c\u0169ng ph\u1ea3i t\u1eadp trung v\u00e0o ng\u01b0\u1eddi c\u1ee7a m\u00ecnh, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 th\u1eddi gian \u0111\u1ec3 n\u00e2ng c\u1ea5p k\u0129 n\u0103ng c\u1ee7a h\u1ecd b\u1eb1ng vi\u1ec7c cung c\u1ea5p nhi\u1ec1u \u0111\u00e0o t\u1ea1o h\u01a1n. C\u00f4ng ngh\u1ec7 \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng, t\u01b0\u01a1ng lai kh\u00f4ng trong s\u1ea3n ph\u1ea9m ch\u1ebf t\u1ea1o m\u00e0 h\u01b0\u1edbng theo d\u1ecbch v\u1ee5 cho n\u00ean ph\u1ea7n m\u1ec1m nh\u01b0 d\u1ecbch v\u1ee5 l\u00e0 s\u1ef1 h\u1ed9i t\u1ee5 ch\u00ednh. Khi ch\u00fang ta x\u00e2y d\u1ef1ng x\u00e3 h\u1ed9i tri th\u1ee9c qua to\u00e0n c\u1ea7u ho\u00e1, nhi\u1ec1u thay \u0111\u1ed5i s\u1ebd x\u1ea3y ra v\u00e0 c\u00f3 th\u1ec3 nhi\u1ec1u kh\u1ee7ng ho\u1ea3ng c\u0169ng x\u1ea3y ra m\u00e0 kh\u00f4ng ai c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c. \u00d4ng kh\u00f4ng th\u1ec3 c\u00f3 c\u00f9ng th\u00e1i \u0111\u1ed9 ch\u1edd \u0111\u1ee3i y\u00ean t\u0129nh khi th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i nhanh. Ho\u1eb7c \u00f4ng t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c m\u1edbi \u0111\u1ec3 thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng s\u1ebd thay \u0111\u1ed5i \u00f4ng. V\u1edbi to\u00e0n c\u1ea7u ho\u00e1, k\u1ebb m\u1ea1nh c\u00f3 th\u1ec3 kh\u00f4ng s\u1ed1ng s\u00f3t nh\u01b0ng k\u1ebb kh\u00f4n s\u1ebd s\u1ed1ng s\u00f3t. L\u1eddi khuy\u00ean kh\u00e1c c\u1ee7a t\u00f4i l\u00e0 h\u1ed9i t\u1ee5 v\u00e0 vi\u1ec7c thu\u00ea ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t, \u0111\u00e0o t\u1ea1o h\u1ecd t\u1ed1t \u0111\u1ec3 chu\u1ea9n b\u1ecb cho c\u01a1 h\u1ed9i s\u1edbm t\u1edbi.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Survive globalization<\/p>\n

My friend, a manager of a software companies told me about how the financial crisis has impacted his business. He said: \u201cMany customers cancelled contracts for lack of money and I have to ask my employees to work less hours and even laid-off some to keep the financial situation under control. Last year, I was planning to hire more people and grow the company but the crisis changes everything. I feel very sad about many graduated students that can not find jobs as more companies stop hiring workers. Even for myself, I am struggle and do not know what to do\u201d.<\/p>\n

I told him: \u201cIn every business, there are up and down. While current financial crisis is a down time, companies must prepare for the up time BEFORE the economy starts to improve. So downtime is the time to rethink a company\u2019s strategy and prepare to do something when the uptime begins. Most people often wait until the economy improves then they will do something. In today\u2019s competition environment, when things improve, the opportunity will have passed and most will miss it because they are passive and not active. The simple reason is they do not understand globalization or know how it works. This crisis is the first impact of globalization and there will be more to come. Most managers think that when this crisis is over, they will do the same thing such as hiring workers and restarting the businesses just like before the crisis. However, this time everything will be different because market, competition, and customer needs will changed significantly after this crisis so the old way of doing business will not work anymore. By then, some companies will have significant advantages over their competitors at the beginning of a recovery period. Most will have better products and innovative services for the emerging market before their competitors. They know that speed, quality, execution, and responsiveness to the market are key factors to succeed in globalization so when others wait, they act.<\/p>\n

My friend was confused: \u201cWhy do you think this time things will happen differently, what is the evident? I explained: \u201cIn the past, competition happens at company level within a country or a region but with globalization, it will happen at the global level because there is no boundary anymore. In the software outsourcing business, global companies in India and China will compete for this hundred billion dollar market. Right now, Chinese companies are consolidating; many are hiring skilled people and provide more training to their people so they can compete for a bigger piece of the market. Of course, Indian companies want to maintain their dominant position, so they are negotiating with their customers to reduce prices in exchange for larger contracts to prevent anyone from entering this lucrative business. Top companies do not wait until the time is better; they use this opportunity to plan their strategic move. In past several months, if you pay attention to the outsourcing market, you will see that larger companies are acquiring smaller companies at the rate of five companies a day. For example, HP is entering outsourcing business by acquiring EDS for $18 billion and become the third largest outsourcing company in the world. To compete, Dell is also acquiring Perot Systems and become the sixth largest company in the outsourcing market to compete with IBM, HP, and Accenture. Chinese outsourcing companies like iSofstone, Neusoft, VanceInfo, and Augmentum are hiring hundred people each month away from smaller companies to prepare for the next global competition. Indian companies Mahindra just bought Satyam, Larsen & Tousbro acquired InfoTech, and TCS acquired TTL and so on. There are so many things happen in the outsourcing business because everybody knows this is a very big market worth hundred billion dollars. Today all top companies are preparing for the next up time. As a leader of a software company, you must pay attention to the trend in the market and recognize that top companies are doing something differently and that is why they are top companies.<\/p>\n

My friend was quiet for a while then asked: \u201cIn this situation, what can I do? I told him: \u201cYou should not wait like everybody else but plan new strategy for your company. You should list your objectives that can be measured within a period of time, along with a tactical execution plan for each objective. You should be more aggressive if you want to survive this crisis. Do not wait until the economy is improving but go talk to your customers and understand their needs. Your customers are probably watching the market to determine what to do so you need to understand what you can do for them. Even they may not be able to pay you at this time but you must maintain the relationship with them. Customers who are leaders in the markets will probably have new business strategies already. You must discuss with them on how you can be part of their strategies when they implement them. Leaders understand how the market is changing and what they must do so you need their advices by working with them. If they think that you have progressive attitude like them, they may want to collaborate with you.<\/p>\n

My friend asked: \u201cThat is simple but not easy because there is no guarantee for business. What happen if they already work with other company before me? I explained: \u201cSo you must know how your competitors are doing in this crisis. However, based on my prediction, most people will wait until the time is better. Their moves can be predicted based upon how they dealt with past challenges. However what has happened successful in the past may not work today because things have changed due to globalization. By observing what your competitors are doing, you can determine their moves. I think they will act based on their past experiences so you need to pay attention on how they market their business, how they build their companies, how they invest and how they spend before this economic downtime. These informations will give you a good indication of the actions that they take this time. I believe that down time is an excellent opportunity to plan new strategies that can change the competition position in the uptime. You must think about expanding when people are withdrawing, you must hire when people are not hiring, so you have the best people available, you must focus on working with customers when others stop talking to customers. This is your investment because others do not invest, even customers may not have money to pay you now but they will remember you in the uptime. A key element in developing a successful strategy is not doing what others are doing.<\/p>\n

My friend seemed somewhat excited but still had some doubt: \u201cThat is lot of investments\u201d. I explained: \u201cYou invest your time and effort now to get rewards later. Any change in the market, any change in resources, and any change in technology require a realignment of product and services. But this time it will be an in-depth restructuring of the entire global economy. Why? Because most people do not understand globalization and its impact to their local economy. Many are still learning and will make mistakes but this time they may not survive because they are not ready to compete at a global scale. Their companies are small, they do not have the capital to expand and compete, so in the global competition, their companies will be either be acquired or eliminated. My advice is you must design a strategy that focus on marketing efforts to create a \u201ccustomer centric\u201d organization. You must invest your time in working with customers into identify opportunities based on technology adoption and operational effectiveness. To wait is to lose an opportunity and if you do not move fast, somebody will.<\/p>\n

I understand that during this recession, your resources and spending may be limited. But it is your decision to invest if you understand how the business market has changed. In globalization, the big do not beat the small but the fast will beat the slow. Your company is not a big company but if you move fast, you may beat others. This is not the time to sit quiet and wait but an active time. Besides working with customers, you must also focus on your people, this is really the time to upgrade their skills by providing more trainings. Technology is changing fast, the future is not in manufacture product but service oriented so software as a service is the main focus. As we are building a knowledge society through globalization, many changes will happen and possible many crises will also happen that no one can predict. You can not have the same attitude of waiting quiet when the market is changing fast. Either you create a new strategy to change the market or the market will change you. With globalization, the strong may not survive but the wisely will. My other advise is to focus on hiring the best people, train them well to prepare for the soon to come opportunity.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n t\u00f4i, ng\u01b0\u1eddi qu\u1ea3n l\u00ed m\u1ed9t c\u00f4ng ti ph\u1ea7n m\u1ec1m n\u00f3i v\u1edbi t\u00f4i v\u1ec1 c\u00e1ch cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh \u0111\u00e3 t\u00e1c \u0111\u1ed9ng l\u00ean doanh … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3036","post","type-post","status-publish","format-standard","hentry","category-xu-huong-toan-cau"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3036"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3036\/revisions"}],"predecessor-version":[{"id":3037,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/3036\/revisions\/3037"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}