{"id":279,"date":"2013-06-18T09:17:54","date_gmt":"2013-06-18T02:17:54","guid":{"rendered":"http:\/\/science-technology.vn\/?p=279"},"modified":"2013-06-18T09:17:54","modified_gmt":"2013-06-18T02:17:54","slug":"quan-li-trong-the-gioi-dang-thay-doi","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=279","title":{"rendered":"Qu\u1ea3n l\u00ed trong th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i"},"content":{"rendered":"

To\u00e0n c\u1ea7u ho\u00e1 \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i c\u00e1ch th\u1ee9c c\u00e1c c\u00f4ng ti l\u00e0m kinh doanh nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi qu\u1ea3n l\u00ed v\u1eabn gi\u1eef c\u00e1ch th\u1ee9c c\u0169 v\u00ec h\u1ecd kh\u00f4ng hi\u1ec3u r\u00f5 kinh doanh to\u00e0n c\u1ea7u. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi qu\u1ea3n l\u00ed ngh\u0129 kinh doanh to\u00e0n c\u1ea7u ngh\u0129a l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. S\u1ef1 ki\u1ec7n l\u00e0 kinh doanh to\u00e0n c\u1ea7u kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. N\u1ebfu chi ph\u00ed c\u1ee7a ch\u1ebf t\u1ea1o l\u00e0 th\u1ea5p h\u01a1n \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c th\u00ec kh\u00f4ng c\u00f3 l\u00ed do g\u00ec x\u00e2y d\u1ef1ng ch\u00fang \u1edf n\u01b0\u1edbc c\u00f3 chi ph\u00ed cao h\u01a1n. \u00dd t\u01b0\u1edfng n\u00e0y \u0111\u00e3 t\u1ea1o ra xu h\u01b0\u1edbng kho\u00e1n ngo\u00e0i trong th\u1eadp k\u1ec9 qua. C\u00e1c c\u00f4ng ti to\u00e0n c\u1ea7u x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m n\u01a1i n\u00f3 cho l\u1ee3i \u00edch t\u1ed1i \u0111a v\u00e0 c\u0169ng d\u00f9ng tri th\u1ee9c \u1edf n\u01b0\u1edbc \u0111\u01b0\u1ee3c kho\u00e1n ngo\u00e0i \u0111\u1ec3 b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m \u1edf \u0111\u00f3 v\u00ec n\u00f3 m\u1edf ra th\u1ecb tr\u01b0\u1eddng m\u1edbi cho h\u1ecd.<\/span><\/a><\/p>\n

Nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed th\u00e0nh c\u00f4ng trong kinh doanh \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 kh\u00f4ng th\u00e0nh c\u00f4ng trong kinh doanh to\u00e0n c\u1ea7u v\u00ec h\u1ecd th\u01b0\u1eddng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. Ngay c\u1ea3 khi h\u1ecd th\u1ea5y tr\u01b0\u1edbc m\u1ed9t c\u01a1 h\u1ed9i, h\u1ecd c\u0169ng qu\u00e1 th\u1eadn tr\u1ecdng v\u00ec h\u1ecd kh\u00f4ng bi\u1ebft c\u00e1ch c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh cao v\u00ec m\u1ecdi th\u1ee9 th\u01b0\u1eddng x\u1ea3y ra nhanh ch\u00f3ng. Qui t\u1eafc kinh doanh c\u0169 khuy\u1ebfn kh\u00edch c\u00e1ch ti\u1ebfp c\u1eadn b\u1ea3o th\u1ee7 t\u1edbi vi\u1ec7c tr\u00e1nh r\u1ee7i ro. Qui t\u1eafc kinh doanh m\u1edbi khuy\u1ebfn kh\u00edch nh\u1eadn r\u1ee7i ro \u0111\u1ec3 \u0111\u1ea1t t\u1edbi l\u1ee3i nhu\u1eadn c\u1ef1c \u0111\u1ea1i v\u00e0 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng. Kh\u00e1i ni\u1ec7m m\u1edbi n\u00e0y khuy\u1ebfn kh\u00edch c\u00e1ch ngh\u0129 c\u1ea5p ti\u1ebfn thay v\u00ec ch\u1ec9 h\u1ed9i t\u1ee5 v\u00e0o thu nh\u1eadp v\u00e0 chi ph\u00ed, n\u00f3 ch\u1ee7 tr\u01b0\u01a1ng t\u0103ng tr\u01b0\u1edfng theo s\u1ed1 m\u0169 trong m\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n

Khi c\u00e1c c\u00f4ng ti kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng v\u1eadn h\u00e0nh hi\u1ec7n th\u1eddi c\u1ee7a h\u1ecd, h\u1ecd ph\u1ea3i b\u1eaft \u0111\u1ea7u ngh\u0129 v\u1ec1 kinh doanh m\u1edbi. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u00e0 thay \u0111\u1ed5i nhanh, gi\u1edbi h\u1ea1n kinh doanh d\u1ef1a tr\u00ean \u0111i\u1ec1u b\u1ea1n bi\u1ebft l\u00e0 kh\u00f4ng \u0111\u1ee7 m\u00e0 b\u1ea1n ph\u1ea3i h\u1ecdc nhanh ch\u00f3ng v\u00e0 t\u0103ng tr\u01b0\u1edfng. N\u0103m n\u0103m tr\u01b0\u1edbc, Apple v\u00e0 Google \u0111\u00e3 ch\u1ec9 l\u00e0 nh\u1eefng c\u00f4ng ti c\u00f4ng ngh\u1ec7 nh\u01b0ng ng\u00e0y nay c\u1ea3 hai \u0111\u1ec1u b\u00e0nh tr\u01b0\u1edbng v\u00e0o vi\u1ec5n th\u00f4ng v\u00e0 nh\u1eefng c\u00f4ng ti h\u00e0ng \u0111\u1ea7u nh\u01b0 Nokia, Sony, Ericsson, v\u00e0 Motorola \u0111\u1ed9t nhi\u00ean th\u1ea5y b\u1ea3n th\u00e2n h\u1ecd kh\u00f4ng th\u1ec3 \u00a0c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi t\u1edbi. Khi nh\u1eefng c\u00f4ng ti n\u00e0y \u0111\u1ee9ng t\u0129nh l\u1eb7ng v\u00e0 kh\u00f4ng t\u0103ng tr\u01b0\u1edfng, h\u1ecd t\u00e0n \u0111i v\u00e0 s\u00fat gi\u1ea3m v\u00ec c\u1ea1nh tranh l\u00e0 d\u1eef d\u1ed9i. \u0110\u00e2y l\u00e0 ch\u1ed7 kh\u00e1i ni\u1ec7m qu\u1ea3n l\u00ed c\u0169 th\u1ea5t b\u1ea1i v\u00ec h\u1ecd qu\u00e1 th\u1eadn tr\u1ecdng kh\u00f4ng c\u1ea1nh tranh \u0111\u01b0\u1ee3c trong th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i nhanh. \u0110\u00e2y l\u00e0 c\u00e1ch nhi\u1ec1u \u0111\u00e0o t\u1ea1o v\u1ec1 kinh doanh b\u1ecb l\u1ed7i th\u1eddi v\u00ec h\u1ecd kh\u00f4ng ch\u00fa \u00fd t\u1edbi c\u00f4ng ngh\u1ec7 nh\u01b0 m\u1ed9t d\u1eabn l\u00e1i ch\u00ednh m\u00e0 v\u1eabn d\u1ef1a v\u00e0o v\u1ed1n v\u00e0 t\u00e0i s\u1ea3n. \u0110\u00e2y l\u00e0 l\u00ed do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng th\u01b0\u1eddng b\u1ecb thay th\u1ebf b\u1edfi doanh nghi\u1ec7p to\u00e0n c\u1ea7u n\u0103ng n\u1ed5.<\/p>\n

M\u1ed9t s\u1ed1 \u0111\u00e0o t\u1ea1o kinh doanh c\u00f3 th\u1ec3 kh\u00f4ng th\u00edch h\u1ee3p cho n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u m\u1edbi v\u00ec sinh vi\u00ean \u0111\u01b0\u1ee3c d\u1ea1y v\u1ec1 t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n v\u00e0 kinh t\u1ebf nh\u01b0ng KH\u00d4NG \u0111\u01b0\u1ee3c d\u1ea1y m\u1ea5y v\u1ec1 c\u00f4ng ngh\u1ec7 nh\u01b0 d\u1eabn l\u00e1i trong th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. Kh\u00e1i ni\u1ec7m qu\u1ea3n l\u00ed m\u1edbi l\u00e0 v\u1ec1 t\u00ecm th\u1ecb tr\u01b0\u1eddng m\u1edbi, c\u01a1 h\u1ed9i m\u1edbi, kinh doanh m\u1edbi, v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Trong th\u1eddi thay \u0111\u1ed5i nhanh ch\u00f3ng n\u00e0y, ng\u01b0\u1eddi qu\u1ea3n l\u00ed ph\u1ea3i c\u00f3 th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh. H\u1ecd ph\u1ea3i c\u00f3 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh nhanh nh\u1ea5t \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh theo thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng. H\u1ecd ph\u1ea3i d\u00f9ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ea1o ra \u01b0u th\u1ebf. H\u1ecd ph\u1ea3i thi\u1ebft l\u1eadp c\u00e1c th\u1ebf m\u1edbi quy\u1ebfn r\u0169 kh\u00e1ch h\u00e0ng t\u1eeb ng\u01b0\u1eddi kh\u00e1c v\u00e0 th\u00e2u t\u00f3m th\u1ecb ph\u1ea7n. H\u1ecd ph\u1ea3i c\u00f3 c\u1ea3 tri th\u1ee9c kinh doanh v\u00e0 k\u0129 n\u0103ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin. Ch\u1eb3ng h\u1ea1n c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00f4i k\u00e9o nh\u1eefng kh\u00e1ch h\u00e0ng th\u00edch s\u1ef1 ti\u1ec7n l\u1ee3i r\u1eddi xa kh\u1ecfi c\u1eeda h\u00e0ng v\u1eadt l\u00ed. \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng quy\u1ebfn r\u0169 kh\u00e1ch h\u00e0ng r\u1eddi xa kh\u1ecfi m\u00e1y t\u00ednh c\u00e1 nh\u00e2n.<\/p>\n

V\u1edbi to\u00e0n c\u1ea7u ho\u00e1, c\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 thi\u1ebft l\u1eadp v\u1eefng ch\u1eafc \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. V\u1ea5n \u0111\u1ec1 KH\u00d4NG ph\u1ea3i l\u00e0 v\u1ec1 v\u1ed1n v\u00e0 t\u00e0i s\u1ea3n m\u00e0 v\u1ea5n \u0111\u1ec1 l\u00e0 v\u1ec1 h\u1ecd c\u00f3 th\u1ec3 \u0111i nhanh th\u1ebf n\u00e0o. \u0110\u1ec3 \u0111i nhanh, h\u1ecd ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 t\u00ednh s\u00e1ng t\u1ea1o. Nh\u00e0 doanh nghi\u1ec7p ph\u1ea3i t\u00ecm ra c\u00e1c th\u1ebf duy nh\u1ea5t b\u1ecb nh\u1eefng ng\u01b0\u1eddi c\u1ea1nh tranh c\u00f3 v\u1ecb th\u1ebf v\u1eefng b\u1ecf qua. C\u00e1c c\u00f4ng ti kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ecbnh v\u01b0\u1ee3ng b\u1eb1ng vi\u1ec7c chi\u1ebfm m\u1ed9t v\u1ecb th\u1ebf m\u00e0 k\u1ebb c\u1ea1nh tranh l\u1edbn kh\u00f4ng c\u00f3. Trong qu\u00e1 kh\u1ee9, c\u00e1c c\u00f4ng ti tu\u1ef3 thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd nh\u01b0ng ng\u00e0y nay s\u1ea3n ph\u1ea9m l\u00e0 kh\u00f4ng \u0111\u1ee7 v\u00ec h\u1ecd c\u0169ng c\u1ea7n s\u1ef1 tho\u1ea3 m\u00e3n c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 th\u00e0nh c\u00f4ng, h\u1ecd ph\u1ea3i h\u1ed9i t\u1ee5 nhi\u1ec1u h\u01a1n v\u00e0o d\u1ecbch v\u1ee5 v\u00e0 \u0111\u00e2y l\u00e0 ch\u1ed7 nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng nh\u1eadn ra. V\u00e0i n\u0103m tr\u01b0\u1edbc, khi t\u00f4i \u1edf Trung Qu\u1ed1c t\u00f4i \u0111\u00e3 th\u1ea5y nh\u1eefng c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o xa hoa v\u00e0 t\u1ef1 h\u1ecfi l\u00e0m sao nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea3m \u0111\u01b0\u01a1ng \u0111\u01b0\u1ee3c qu\u1ea7n \u00e1o \u0111\u1eaft th\u1ebf khi h\u1ecd c\u00f3 th\u1ec3 mua nh\u1eefng th\u1ee9 t\u01b0\u01a1ng t\u1ef1 v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n \u1edf c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng. T\u00f4i \u0111\u00e3 sai; m\u1ed9t ng\u01b0\u1eddi b\u1ea1n b\u1ea3o t\u00f4i r\u1eb1ng nh\u1eefng th\u1ee9 \u0111\u1eaft ti\u1ec1n n\u00e0y v\u1eabn kinh doanh t\u1ed1t v\u00ec d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n c\u1ee7a h\u1ecd v\u00e0 ti\u1ebfp th\u1ecb c\u00f9ng qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n. Kh\u00e1ch h\u00e0ng \u0111ang mua “t\u00ean th\u01b0\u01a1ng hi\u1ec7u” ch\u1ee9 kh\u00f4ng ch\u1ec9 qu\u1ea7n \u00e1o. Khi th\u1eddi trang thay \u0111\u1ed5i, m\u1ecdi ng\u01b0\u1eddi \u0111i theo th\u1eddi trang m\u1edbi nh\u1ea5t, th\u01b0\u01a1ng hi\u1ec7u m\u1edbi nh\u1ea5t. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi \u0111\u1ee9ng x\u1ebfp h\u00e0ng \u0111\u1ec3 mua iPhone c\u1ee7a Apple v\u00e0 s\u1eb5n l\u00f2ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n so v\u1edbi \u0111i\u1ec7n tho\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng t\u01b0\u01a1ng t\u1ef1 t\u1eeb Hoa V\u0129 hay HTC.<\/p>\n

V\u1ec1 c\u0103n b\u1ea3n, c\u00e1c doanh nghi\u1ec7p m\u1edbi ph\u00e1t tri\u1ec3n l\u00ean b\u1edfi v\u00ec thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7. Kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 nhu c\u1ea7u m\u1edbi n\u1ed5i l\u00ean khi x\u00e3 h\u1ed9i ti\u1ebfn ho\u00e1; c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i m\u1edbi xu\u1ea5t hi\u1ec7n khi nhi\u1ec1u n\u01b0\u1edbc tham gia. C\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u1edbi m\u00e1y m\u00f3c m\u1edbi khi nhi\u1ec1u ng\u01b0\u1eddi tham gia v\u00e0o trong c\u00e1c l\u0129nh v\u1ef1c n\u00e0y. Khi nh\u1eefng thay \u0111\u1ed5i n\u00e0y x\u1ea3y ra, nh\u1eefng c\u00f4ng ti kh\u1edfi nghi\u1ec7p m\u1edbi, c\u00e1c ki\u1ec3u qu\u1ea3n l\u00ed m\u1edbi s\u1ebd n\u1ed5i l\u00ean v\u00e0 h\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c m\u1edbi s\u1ebd x\u1ea3y ra. V\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng thay \u0111\u1ed5i n\u00e0y m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i tham gia v\u00e0 ph\u00e1t \u0111\u1ea1t v\u00ec c\u00e1ch qu\u1ea3n l\u00ed m\u1edbi s\u1ebd thay th\u1ebf c\u00e1ch qu\u1ea3n l\u00ed c\u0169.\u00a0Doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng t\u1ed1t l\u00e0 kh\u00f4ng \u0111\u1ee7. Nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed m\u1edbi bi\u1ebft c\u00e1ch bi\u1ebfn \u0111\u1ed5i doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng th\u00e0nh doanh nghi\u1ec7p to\u00e0n c\u1ea7u khi c\u00e1c doanh nghi\u1ec7p to\u00e0n c\u1ea7u kh\u00e1c \u0111ang chuy\u1ec3n v\u00e0o c\u00e1c khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng. Ch\u1eb3ng h\u1ea1n, v\u00e0i n\u0103m tr\u01b0\u1edbc kinh doanh \u0111\u1ed3 \u0103n nhanh nh\u01b0 McDonald, KFC, Pizza Hut, v\u00e0 Starbuck \u0111\u00e3 kh\u00f4ng t\u1ed3n t\u1ea1i \u1edf Trung Qu\u1ed1c v\u00e0 \u1ea4n \u0110\u1ed9 nh\u01b0ng trong v\u00f2ng v\u00e0i n\u0103m ng\u1eafn ng\u1ee7i, c\u00f3 h\u00e0ng ngh\u00ecn c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd \u1edf m\u1ecdi n\u01a1i trong nh\u1eefng n\u01b0\u1edbc n\u00e0y. \u0110i\u1ec1u g\u00ec x\u1ea3y ra cho nh\u00e0 h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng nh\u1ecf? Nhi\u1ec1u nh\u00e0 h\u00e0ng \u0111\u00f3ng c\u1eeda v\u00e0 ra kh\u1ecfi kinh doanh b\u1edfi v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c.<\/p>\n

C\u00e1c tr\u01b0\u1eddng kinh doanh ng\u00e0y nay \u0111ang n\u1ed5i l\u00ean c\u00f9ng v\u1edbi c\u00e1c tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra khu v\u1ef1c m\u1edbi n\u01a1i tri th\u1ee9c doanh nghi\u1ec7p t\u1ed5 h\u1ee3p c\u00f9ng k\u0129 n\u0103ng c\u00f4ng ngh\u1ec7 l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 s\u1ed1ng c\u00f2n trong “Th\u1eddi \u0111\u1ea1i th\u00f4ng tin” n\u00e0y.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Managing in a changing world<\/p>\n

Globalization has changed the way companies do business but many managers are still holding on to the old way because they do not understand global business well. Some managers think global business means selling products all over the world. The fact is global business is not just selling products but also building products all over the world. If the cost of manufacturing is lower in other countries than there is no reason to build them in higher cost countries. This idea created the outsourcing trend in the past decades. Global companies build products where it give them the maximum benefit and also use the knowledge in the outsourced country to sell more products there as it opens new market for them.<\/p>\n

Managers who succeed in local business may not be successful in global business because they often miss the opportunity. Even when they foresee an opportunity, they are too cautious as they do not know how to compete in a highly competitive market as things often happen fast. The old business rule encourages conservative approach to avoid risk. The new business rule encourages taking risk to achieve maximum profit and growing quickly. This new concept encourages radically thinking rather than just focus on revenue and cost, it advocates exponential growth in a business environment of rapid change.<\/p>\n

When companies cannot expand with their existing operations, they must start thinking of new businesses. In a global and fast changing market, it is not enough to limit business based on what you know but you must learn quickly and grow. Five years ago, Apple and Google were just technology companies but today both expand into telecommunication and top companies such as Nokia, Sony, Ericsson, and Motorola suddenly found themselves cannot compete with the newcomers. When these companies stand still and do not grow, they wither and decline as competition is fierce. This is where old management concept fails as they are too cautious to compete in a fast changing world. This is how many business trainings are obsolete because they do not pay attention to technology as the main driver but still relying on capital and assets. This is why local businesses are often being replaced by aggressive global businesses.<\/p>\n

Some business trainings may not be suitable for the new global economy as students are taught about finance, accounting, and economy but NOT much on technology as driver in a global market. The new management concept is about seeking new markets, new opportunities, new ventures, and providing values to customers. In this time of rapid change, managers must have the latest market information to make decisions. They must have the fastest operation systems to adjust to market changes. They must use the best information technology to create advantages. They must\u00a0establish new positions that lure customers from others and capture market share. They must have both knowledge of business and skills of information technology. For example online stores draw customers who like convenience away from physical stores. Smart phone and tablets lure customers away from personal computer.<\/p>\n

With globalization, small startups can compete with well established business to get customers. It is NOT about capital and assets but it is about how fast they can move. To move fast, they must depend on information technology and creativity. Entrepreneur must find unique positions that have been overlooked by established competitors. Startups can prosper by occupying a position that big competitors do not have. In the past, companies depend on their products but today products are not enough as they also need customer\u2019s satisfaction. To succeed, they must focus more on services and this is where many businesses fail to recognize. Few years ago, when I was in China I saw luxury clothing stores and wondered how these people could afford such expensive clothes when they can buy similar items at lower prices at local stores. I was wrong; a friend told me that these expensive items were doing quite well because of their better services and better marketing and advertising. Customers are buying \u201cbrand names\u201d not just clothing. When fashion changes, people go after the latest fashion, the latest brands. That is why people stand in line to buy an Apple iPhone and willing to pay more than similar local phones from Huawei or HTC.<\/p>\n

Basically, new businesses open up because of technology change. New customer and new needs emerge as societies evolve; new distribution channels appear as more countries are participating. New technologies are developed with new machinery as more people are getting into these fields. When these changes happen, new startups, new types of manager will emerge and new education systems will happen. With all these change everybody has a chance to participate and prosper as the new management will replace the old.\u00a0A good local business is not enough. New managers need to know how to transform a local business into a global business as other global businesses are moving into the local areas. For example, few years ago fast food business such as McDonald, KFC, Pizza Hut, and Starbuck did not exist in China and India but within few short years, there are thousands of them everywhere in those countries. What happened to local small restaurants? Many close door and get out of business because they cannot compete.<\/p>\n

Today business schools are merging with technology schools to create a new area where business knowledge combine with technology skills are necessary to survive in this \u201cInformation age\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

To\u00e0n c\u1ea7u ho\u00e1 \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i c\u00e1ch th\u1ee9c c\u00e1c c\u00f4ng ti l\u00e0m kinh doanh nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi qu\u1ea3n l\u00ed v\u1eabn gi\u1eef c\u00e1ch th\u1ee9c c\u0169 … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-279","post","type-post","status-publish","format-standard","hentry","category-quan-li-he-thong-tin"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=279"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/279\/revisions"}],"predecessor-version":[{"id":280,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/279\/revisions\/280"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}