{"id":2490,"date":"2013-07-06T14:50:43","date_gmt":"2013-07-06T07:50:43","guid":{"rendered":"http:\/\/science-technology.vn\/?p=2490"},"modified":"2013-07-06T14:50:43","modified_gmt":"2013-07-06T07:50:43","slug":"ki-nang-cua-nha-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=2490","title":{"rendered":"K\u0129 n\u0103ng c\u1ee7a nh\u00e0 doanh nghi\u1ec7p"},"content":{"rendered":"

Tu\u1ea7n tr\u01b0\u1edbc trong l\u1edbp, m\u1ed9t sinh vi\u00ean \u0111\u00e3 h\u1ecfi t\u00f4i: \u201cEm mu\u1ed1n l\u00e0 m\u1ed9t nh\u00e0 doanh nghi\u1ec7p nh\u01b0 Steve Jobs hay Bill Gates v\u00e0 b\u1eaft \u0111\u1ea7u c\u00f4ng ti ri\u00eang c\u1ee7a em. Em c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 bi\u1ebft tr\u01b0\u1edbc khi em t\u1ed1t nghi\u1ec7p?\u201d \u0110\u1ed9t nhi\u00ean, v\u00e0i sinh vi\u00ean c\u0169ng mu\u1ed1n bi\u1ebft c\u00e1ch b\u1eaft \u0111\u1ea7u c\u00f4ng ti ri\u00eang c\u1ee7a h\u1ecd. D\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n l\u00e0 \u00f4ng ch\u1ee7 ri\u00eang c\u1ee7a h\u1ecd thay v\u00ec l\u00e0m vi\u1ec7c cho ai \u0111\u00f3 kh\u00e1c.<\/span><\/p>\n

T\u00f4i gi\u1ea3i th\u00edch cho l\u1edbp r\u1eb1ng vi\u1ec7c b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti y\u00eau c\u1ea7u nhi\u1ec1u c\u00f4ng vi\u1ec7c nh\u01b0ng y\u1ebfu t\u1ed1 m\u1ea5u ch\u1ed1t nh\u1ea5t l\u00e0 k\u0129 n\u0103ng l\u00e0 nh\u00e0 doanh nghi\u1ec7p. Mu\u1ed1n l\u00e0 nh\u00e0 doanh nghi\u1ec7p l\u00e0 m\u1ed9t \u0111i\u1ec1u; l\u00e0 nh\u00e0 doanh nghi\u1ec7p l\u00e0 \u0111i\u1ec1u kh\u00e1c. Nhi\u1ec1u sinh vi\u00ean mu\u1ed1n l\u00e0 Bill Gates nh\u01b0ng c\u00e2u h\u1ecfi c\u1ee7a t\u00f4i l\u00e0 h\u1ecd c\u00f3 \u0111i\u1ec1u \u00f4ng \u1ea5y c\u00f3 kh\u00f4ng hay h\u1ecd ch\u1ec9 mu\u1ed1n danh ti\u1ebfng c\u1ee7a \u00f4ng \u1ea5y v\u00e0 ti\u1ec1n c\u1ee7a \u00f4ng \u1ea5y? T\u1ea5t nhi\u00ean c\u00e2u h\u1ecfi n\u00e0y d\u1eabn t\u1edbi nhi\u1ec1u th\u1ea3o lu\u1eadn trong sinh vi\u00ean v\u00e0 m\u1ecdi sinh vi\u00ean \u0111\u1ec1u c\u00f3 \u00fd ki\u1ebfn kh\u00e1c nhau v\u1ec1 n\u00f3.<\/p>\n

T\u00f4i n\u00f3i v\u1edbi l\u1edbp: \u201cL\u00e0 nh\u00e0 doanh nghi\u1ec7p, b\u1ea1n s\u1ebd c\u1ea7n tr\u00e1ch nhi\u1ec7m kh\u00e1c h\u01a1n nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c cho c\u00f4ng ti. Ch\u00ednh th\u00e1ch th\u1ee9c \u0111\u00f3 c\u00f3 th\u1ec3 r\u1ea5t g\u0103ng. Ch\u1eebng n\u00e0o b\u1ea1n c\u00f2n ch\u01b0a \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb c\u1ea3 v\u1ec1 tinh th\u1ea7n v\u00e0 t\u00ecnh c\u1ea3m, b\u1ea1n s\u1ebd kh\u00f4ng \u0111i xa. B\u1ea1n ph\u1ea3i t\u1ef1 h\u1ecfi m\u00ecnh li\u1ec7u b\u1ea1n c\u00f3 l\u00e0 \u0111\u00fang ng\u01b0\u1eddi cho vi\u1ec7c l\u00e0 nh\u00e0 doanh nghi\u1ec7p kh\u00f4ng. L\u00e0 ng\u01b0\u1eddi ch\u1ee7 c\u1ee7a c\u00f4ng ti, b\u1ea1n ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho m\u1ecdi \u0111i\u1ec1u, t\u1eeb thi\u1ebft l\u1eadp vi\u1ec5n ki\u1ebfn c\u1ee7a c\u00f4ng ti c\u1ee7a b\u1ea1n, \u0111em t\u1edbi thu nh\u1eadp, v\u00e0 qu\u1ea3n l\u00ed c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y. Khi b\u1ea1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti, b\u1ea1n l\u00e0m vi\u1ec7c cho b\u1ea3n th\u00e2n m\u00ecnh b\u1edfi v\u00ec kinh doanh c\u1ee7a b\u1ea1n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n ph\u1ee5 thu\u1ed9c ch\u1ec9 v\u00e0o b\u1ea1n. \u0110i\u1ec1u b\u1ea1n n\u00f3i v\u00e0 l\u00e0m ph\u1ea3i t\u00edch c\u1ef1c khi b\u1ea1n \u0111i t\u1edbi \u0111\u1ea1t vi\u1ec5n ki\u1ebfn c\u1ee7a b\u1ea1n. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c cho b\u1ea1n s\u1ebd chia s\u1ebb vi\u1ec5n ki\u1ebfn \u0111\u00f3 v\u00e0 quy\u1ebft t\u00e2m c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u00e0nh c\u00f4ng, ngay c\u1ea3 d\u01b0\u1edbi nh\u1eefng ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n.\u00a0N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 t\u00e2m th\u1ebf t\u00edch c\u1ef1c m\u1ea1nh, l\u00e0m sao b\u1ea1n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi l\u00e0m vi\u1ec7c cho b\u1ea1n? N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ed1i x\u1eed v\u1edbi h\u1ecd b\u1eb1ng k\u00ednh tr\u1ecdng, l\u00e0m sao b\u1ea1n y\u00eau c\u1ea7u h\u1ecd \u1edf c\u00f9ng b\u1ea1n trong th\u1eddi kh\u00f3 kh\u0103n?\u201d<\/p>\n

M\u1ed9t sinh vi\u00ean h\u1ecfi: \u201cV\u1eady y\u1ebfu t\u1ed1 then ch\u1ed1t l\u00e0 t\u00edch c\u1ef1c tr\u00ean m\u1ecdi th\u1ee9 nh\u01b0ng ch\u00fang t\u00f4i c\u1ea7n gi\u1ecfi c\u1ea3 k\u0129 thu\u1eadt n\u1eefa ch\u1ee9?\u201d<\/p>\n

T\u00f4i gi\u1ea3i th\u00edch: \u201cT\u1ea5t nhi\u00ean, b\u1ea1n ph\u1ea3i c\u00f3 tri th\u1ee9c k\u0129 thu\u1eadt nh\u01b0ng l\u00e0 nh\u00e0 doanh nghi\u1ec7p ph\u1ea7n l\u1edbn l\u00e0 \u0111am m\u00ea, k\u0129 n\u0103ng qu\u1ea3n l\u00ed v\u00e0 cam k\u1ebft. Qu\u1ea3n l\u00ed m\u1ed9t c\u00f4ng ti y\u00eau c\u1ea7u cam k\u1ebft m\u1ea1nh v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tho\u1ea3 m\u00e3n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng th\u1ec3 \u0111i t\u1eaft \u0111\u01b0\u1ee3c c\u00e1i g\u00ec, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 h\u1ea1n ch\u00f3t, b\u1ea1n kh\u00f4ng th\u1ec3 chuy\u1ec3n giao s\u1ea3n ph\u1ea9m x\u1ea5u hay \u0111\u01b0a ra h\u1ee9a h\u1eb9n b\u00ean ngo\u00e0i n\u0103ng l\u1ef1c c\u1ee7a b\u1ea1n. B\u1ea1n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1ng l\u1ea1i m\u1ecdi c\u00e1m d\u1ed7 v\u00e0 ph\u00e2n t\u00e1n v\u00e0 l\u00e0m cho c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng \u1ee9ng v\u1edbi ph\u1ea9m ch\u1ea5t cao nh\u1ea5t v\u00e0 \u0111\u1ea1o \u0111\u1ee9c. B\u1edfi v\u00ec th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean c\u0169ng nh\u01b0 c\u00f4ng ngh\u1ec7, b\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c h\u1ecdc \u0111i\u1ec1u m\u1edbi, t\u00ecm ki\u1ebfm th\u00f4ng tin m\u1edbi, t\u00ecm \u00fd t\u01b0\u1edfng m\u1edbi, ki\u1ebfm c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n cho th\u00e0nh c\u00f4ng. B\u1ea1n ph\u1ea3i theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u01b0\u01a1ng \u1ee9ng v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n ph\u1ea3i h\u1ed9i t\u1ee5 v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. B\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn \u01b0u th\u1ebf c\u1ea1nh tranh v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u00e0m c\u1ef1c \u0111\u1ea1i ho\u00e1 thu th\u1eadp c\u1ee7a b\u1ea1n. B\u1ea1n ph\u1ea3i gi\u00e1m s\u00e1t m\u1ecdi th\u1ee9 \u0111\u1ec3 nh\u1eadn di\u1ec7n v\u1ea5n \u0111\u1ec1 ti\u1ec1m n\u0103ng tr\u01b0\u1edbc khi ch\u00fang c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i cho c\u00f4ng ti c\u1ee7a b\u1ea1n.\u201d<\/p>\n

M\u1ed9t sinh vi\u00ean kh\u00e1c h\u1ecfi: \u201cD\u01b0\u1eddng nh\u01b0 l\u00e0 to\u00e0n th\u1ec3 s\u1ef1 vi\u1ec7c l\u00e0 v\u1ec1 qu\u1ea3n l\u00ed. C\u00f3 ph\u1ea3i c\u00e2u h\u1ecfi l\u00e0 v\u1ec1 vi\u1ec7c th\u1ea7y c\u00f3 th\u1ec3 qu\u1ea3n l\u00ed m\u1ed9t c\u00f4ng ti? \u0110i\u1ec1u \u0111\u00f3 c\u00f3 \u0111\u00fang kh\u00f4ng?”<\/p>\n

T\u00f4i gi\u1ea3i th\u00edch: \u201c\u0110i\u1ec1u \u0111\u00f3 c\u00f2n nhi\u1ec1u h\u01a1n ch\u1ec9 l\u00e0 qu\u1ea3n l\u00ed m\u1ed9t c\u00f4ng ti. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00ed trong m\u1ed9t c\u00f4ng ti nh\u01b0ng nh\u00e0 doanh nghi\u1ec7p c\u00f2n nhi\u1ec1u h\u01a1n vi\u1ec7c qu\u1ea3n l\u00ed. B\u1ea1n ph\u1ea3i bi\u1ebft c\u00e1ch nh\u1eadn ra c\u01a1 h\u1ed9i kinh doanh v\u00e0 ti\u1ebfp th\u1ecb n\u00f3 cho ng\u01b0\u1eddi kh\u00e1c. Nhi\u1ec1u ng\u01b0\u1eddi KH\u00d4NG ch\u00fa \u00fd t\u1edbi ti\u1ebfp th\u1ecb v\u00ec h\u1ecd coi vi\u1ec7c n\u00e0y l\u00e0 c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng. \u0110\u00f3 l\u00e0 sai l\u1ea7m l\u1edbn. Kh\u00f4ng doanh nghi\u1ec7p n\u00e0o, d\u00f9 t\u1ed1t t\u1edbi \u0111\u00e2u, th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t lo\u1ea1i ti\u1ebfp th\u1ecb n\u00e0o \u0111\u00f3. Ng\u01b0\u1eddi ti\u1ebfp th\u1ecb gi\u1ecfi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi ng\u00e0y nay c\u00f3 l\u1ebd l\u00e0 Steve Jobs. \u00d4ng \u1ea5y KH\u00d4NG l\u00e0 ng\u01b0\u1eddi k\u0129 thu\u1eadt nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129. (Trong Apple, Steve Wozniak l\u00e0 ng\u01b0\u1eddi k\u0129 thu\u1eadt). \u00d4ng \u1ea5y c\u0169ng KH\u00d4NG l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00ed t\u1ed1t. (\u00d4ng \u1ea5y \u0111\u00e3 thu\u00ea ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 qu\u1ea3n l\u00ed c\u00f4ng ti c\u1ee7a \u00f4ng \u1ea5y v\u00e0 \u0111\u00e3 ph\u1ea1m sai l\u1ea7m l\u1edbn khi h\u1ecd chi\u1ebfm quy\u1ec1n ki\u1ec3m so\u00e1t c\u00f4ng ti, \u0111o\u1ea1t m\u1ecdi ti\u1ec1n b\u1ea1c r\u1ed3i \u0111\u00e1 \u00f4ng \u1ea5y ra \u2013 V\u00e2ng, Steve Jobs \u0111\u00e3 b\u1ecb Apple sa th\u1ea3i). Nh\u01b0ng khi \u00f4ng \u1ea5y quay l\u1ea1i, \u00f4ng \u1ea5y \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00f4ng ti c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m m\u1edbi thay v\u00ec b\u00e1n m\u00e1y t\u00ednh v\u00e0 trong l\u0129nh v\u1ef1c n\u00e0y \u00f4ng \u1ea5y l\u00e0 s\u1ed1 m\u1ed9t. \u00d4ng \u1ea5y bi\u1ebft r\u1eb1ng \u00f4ng \u1ea5y kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi Microsoft v\u1ec1 ph\u1ea7n m\u1ec1m. \u00d4ng \u1ea5y bi\u1ebft r\u1eb1ng \u00f4ng \u1ea5y kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi HP. Dell, Toshiba, Sony, Samsung v\u1ec1 m\u00e1y t\u00ednh. Tuy nhi\u00ean, \u00f4ng \u1ea5y bi\u1ebft \u0111i\u1ec1u th\u1ecb tr\u01b0\u1eddng c\u1ea7n, \u00f4ng \u1ea5y bi\u1ebft m\u1ecdi ng\u01b0\u1eddi c\u1ea7n k\u0129 thu\u1eadt n\u00e0o, \u00f4ng \u1ea5y bi\u1ebft kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec, \u00f4ng \u1ea5y ch\u00fa \u00fd t\u1edbi \u0111i\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a \u00f4ng \u1ea5y \u0111ang l\u00e0m, v\u00e0 \u00f4ng \u1ea5y bi\u1ebft c\u00e1ch l\u00e0m kh\u00e1c bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a \u00f4ng \u1ea5y v\u1edbi ng\u01b0\u1eddi kh\u00e1c. L\u00e0 nh\u00e0 doanh nghi\u1ec7p, \u00f4ng \u1ea5y bi\u1ebft c\u00e1ch nh\u1eadn ra c\u01a1 h\u1ed9i v\u00e0 c\u00f3 h\u00e0nh \u0111\u1ed9ng tr\u01b0\u1edbc khi ng\u01b0\u1eddi kh\u00e1c th\u1eadm ch\u00ed hi\u1ec3u ra n\u00f3. B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng \u201cchu\u1ed9t m\u00e1y t\u00ednh\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t minh b\u1edfi Xerox t\u1ea1i Menlo Park kh\u00f4ng? M\u1ecdi ng\u01b0\u1eddi t\u1ea1i Xerox \u0111\u00e3 kh\u00f4ng th\u1ea5y \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng n\u00e0y v\u00ec n\u00f3 ch\u1eb3ng li\u00ean quan g\u00ec t\u1edbi \u201csao v\u00e0 in c\u00e1i g\u00ec \u0111\u00f3\u201d cho n\u00ean h\u1ecd \u0111em n\u00f3 cho Steve Jobs v\u00e0 \u00f4ng \u1ea5y \u0111\u00e3 t\u1eadn d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a n\u00f3. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao Apple th\u00e0nh c\u00f4ng th\u1ebf v\u1edbi m\u00e1y t\u00ednh Mac v\u00e0o th\u1eddi \u0111\u1ea7u. Ng\u00e0y nay m\u1ecdi m\u00e1y t\u00ednh \u0111\u1ec1u c\u00f3 “chu\u1ed9t” v\u00ec “tr\u1ecf v\u00e0 b\u1ea5m” l\u00e0 d\u1ec5 d\u00e0ng h\u01a1n g\u00f5 ch\u1ec9 l\u1ec7nh. B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng m\u00e1y ch\u01a1i MP3 \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t minh ra \u1edf \u0110\u1ee9c v\u00e0 \u0111\u01b0\u1ee3c \u0111em t\u1edbi Microsoft tr\u01b0\u1edbc kh\u00f4ng? M\u1ecdi ng\u01b0\u1eddi \u1edf \u0111\u00f3 \u0111\u00e3 kh\u00f4ng th\u1ea5y \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng n\u00e0y v\u00ec n\u00f3 l\u00e0 ph\u1ea7n c\u1ee9ng v\u00e0 kh\u00f4ng ph\u1ea3i ph\u1ea7n m\u1ec1m cho n\u00ean ng\u01b0\u1eddi ph\u00e1t minh \u0111\u00e3 \u0111em n\u00f3 t\u1edbi Steve Jobs. Steve \u0111\u00e3 t\u1ea1o ra iPod v\u00e0 \u0111\u00e3 thay \u0111\u1ed5i to\u00e0n b\u1ed9 c\u00f4ng nghi\u1ec7p \u00e2m nh\u1ea1c v\u1edbi kh\u00e1i ni\u1ec7m iTunes c\u1ee7a \u00f4ng \u1ea5y. B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u00e3 \u0111\u01b0\u1ee3c IBM ph\u00e1t minh ra nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 kh\u00f4ng th\u1ea5y ti\u1ec1m n\u0103ng n\u00e0o v\u00ec IBM kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ti \u0111i\u1ec7n tho\u1ea1i. IBM b\u00e1n n\u00f3 cho Nokia nh\u01b0ng Nokia kh\u00f4ng th\u1ec3 l\u00e0m cho n\u00f3 l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c b\u1edfi v\u00ec n\u00f3 c\u1ea7n nhi\u1ec1u ph\u1ea7n m\u1ec1m v\u00e0 Nokia kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ti ph\u1ea7n m\u1ec1m. Nokia c\u1ea5p ph\u00e9p n\u00f3 cho Microsoft ng\u01b0\u1eddi x\u00e2y d\u1ef1ng ra Window CE \u0111\u1ec3 l\u00e0m cho n\u00f3 ho\u1ea1t \u0111\u1ed9ng. \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a Microsoft \u0111\u00e3 kh\u00f4ng th\u00e0nh c\u00f4ng b\u1edfi v\u00ec n\u00f3 r\u1ea5t kh\u00f3 d\u00f9ng v\u1edbi nhi\u1ec1u n\u00fat th\u1ebf \u0111\u1ec3 b\u1ea5m. Cu\u1ed1i c\u00f9ng h\u1ecd t\u1eeb b\u1ecf v\u00e0 Steve Jobs ch\u1ed9p l\u1ea5y \u00fd t\u01b0\u1edfng n\u00e0y, \u0111\u1ed5i n\u00f3 th\u00e0nh m\u00e0n h\u00ecnh ph\u1eb3ng kh\u00f4ng c\u00f3 n\u00fat b\u1ea5m, ch\u1ec9 c\u00f3 m\u00e0n h\u00ecnh ch\u1ea1m v\u00e0 ti\u1ebfp th\u1ecb n\u00f3 l\u00e0 iPhone. B\u1ea1n c\u00f3 l\u1ebd bi\u1ebft ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u00e2u chuy\u1ec7n n\u00e0y. \u0110i\u1ec1u Jobs \u0111\u00e3 l\u00e0m l\u00e0 n\u0103ng l\u1ef1c nh\u1eadn ra c\u01a1 h\u1ed9i kinh doanh khi ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng nh\u1eadn ra v\u00e0 \u00f4ng \u1ea5y bi\u1ebft c\u00e1ch ti\u1ebfp th\u1ecb n\u00f3. T\u1ea5t nhi\u00ean, ng\u00e0y nay nhi\u1ec1u ng\u01b0\u1eddi sao ch\u00e9p n\u00f3, c\u1ea1nh tranh b\u1eb1ng s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p nh\u01b0ng ng\u01b0\u1eddi ti\u00eau th\u1ee5 v\u1eabn \u01b0a th\u00edch b\u1ea3n g\u1ed1c v\u00e0 Apple v\u1eabn l\u00e0m r\u1ea5t gi\u1ecfi. \u0110\u1ec3 l\u00e0 nh\u00e0 doanh nghi\u1ec7p, b\u1ea1n ph\u1ea3i c\u00f3 lo\u1ea1i k\u0129 n\u0103ng \u0111\u00f3, kh\u1ea3 n\u0103ng nh\u1eadn ra c\u01a1 h\u1ed9i kinh doanh ti\u1ec1m n\u0103ng khi ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng nh\u1eadn ra.\u201d<\/p>\n

C\u1ea3 l\u1edbp b\u1ed7ng d\u01b0ng d\u01b0\u1eddng nh\u01b0 im l\u1eb7ng. Nhi\u1ec1u sinh vi\u00ean b\u1eaft \u0111\u1ea7u ngh\u0129 s\u00e2u s\u1eafc v\u00ec h\u1ecd \u0111\u00e3 kh\u00f4ng ngh\u0129 v\u1ec1 lo\u1ea1i k\u0129 n\u0103ng n\u00e0y v\u00ec h\u1ecd ch\u1ee7 y\u1ebfu quan t\u00e2m t\u1edbi kh\u00eda c\u1ea1nh \u00fd t\u01b0\u1edfng k\u0129 thu\u1eadt.<\/p>\n

T\u00f4i k\u1ebft lu\u1eadn: \u201cNgay c\u1ea3 c\u00f3 \u00fd t\u01b0\u1edfng hay v\u1eabn KH\u00d4NG \u0111\u1ee7 t\u1ed1t b\u1edfi v\u00ec th\u1ef1c t\u1ea1i c\u00f3 th\u1ec3 kh\u00e1c.\u00a0B\u1ea5t k\u00ec ai \u0111i t\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng hay quan ni\u1ec7m nh\u01b0ng b\u1ea1n ph\u1ea3i t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n m\u00ecnh li\u1ec7u c\u00f3 nhu c\u1ea7u cho \u00fd t\u01b0\u1edfng \u0111\u1eb7c th\u00f9 c\u1ee7a b\u1ea1n kh\u00f4ng? B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c n\u00f3 kh\u00f4ng? B\u1ea1n c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c n\u00f3 kh\u00f4ng? Bao nhi\u00eau ng\u01b0\u1eddi s\u1ebd mua n\u00f3? L\u00e0 nh\u00e0 doanh nghi\u1ec7p, b\u1ea1n ph\u1ea3i l\u00e0m t\u00ednh to\u00e1n n\u00e0o \u0111\u00f3 \u1edf \u0111\u00e2y. B\u1ea1n ph\u1ea3i c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi sau: Th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n l\u1edbn th\u1ebf n\u00e0o? Ai l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n? B\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 bao nhi\u00eau ti\u1ec1n trong s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? B\u1ea1n s\u1ebd sinh ra bao nhi\u00eau l\u1ee3i nhu\u1eadn? B\u1ea1n c\u1ea7n bao nhi\u00eau nh\u00e2n vi\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m n\u00e0y? B\u1ea1n ph\u1ea3i mua bao nhi\u00eau trang thi\u1ebft b\u1ecb? C\u00f3 nhi\u1ec1u c\u00e2u h\u1ecfi b\u1ea1n ph\u1ea3i ngh\u0129 r\u1ea5t c\u1ea9n th\u1eadn v\u00e0 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi cho ch\u00fang tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u b\u1ea5t k\u00ec c\u00e1i g\u00ec. Ng\u01b0\u1eddi ch\u1ee7 c\u00f4ng ti gi\u1ecfi ph\u1ea3i bi\u1ebft c\u00e1ch ph\u00e2n t\u00edch nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y t\u1eeb nhi\u1ec1u c\u1ea3nh quan v\u00e0 hi\u1ec3u v\u1ec1 s\u1ee9c m\u1ea1nh v\u00e0 gi\u1edbi h\u1ea1n c\u1ee7a t\u1eebng v\u1ea5n \u0111\u1ec1.\u00a0Cho n\u00ean c\u00e2u h\u1ecfi cu\u1ed1i c\u00f9ng c\u1ee7a t\u00f4i l\u00e0 b\u1ea1n c\u00f3 k\u0129 n\u0103ng \u0111\u00f3, \u0111am m\u00ea \u0111\u00f3, tri th\u1ee9c k\u0129 thu\u1eadt, tri th\u1ee9c doanh nghi\u1ec7p, cam k\u1ebft c\u00f3 h\u00e0nh \u0111\u1ed9ng theo m\u01a1 \u01b0\u1edbc c\u1ee7a b\u1ea1n kh\u00f4ng?\u00a0B\u1ea1n c\u00f3 k\u0129 n\u0103ng \u0111\u1ec3 d\u1eabn l\u00e1i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1edbi th\u00e0nh c\u00f4ng v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1edbi m\u1ecdi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n kh\u00f4ng? B\u1ea1n s\u1ebd l\u00e0m g\u00ec n\u1ebfu th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i? B\u1ea1n s\u1ebd l\u00e0m g\u00ec n\u1ebfu c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i? B\u1ea1n s\u1ebd l\u00e0m g\u00ec n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ed5i \u00fd? B\u1ea1n v\u1eabn c\u00f2n \u0111am m\u00ea, t\u00ecnh y\u00eau, d\u0169ng c\u1ea3m trong t\u00ecnh hu\u1ed1ng \u0111\u1ea3o ng\u01b0\u1ee3c kh\u00f4ng? Khi b\u1ea1n l\u00e0m vi\u1ec7c cho b\u1ea3n th\u00e2n m\u00ecnh, b\u1ea1n ph\u1ea3i bi\u1ebft \u0111\u00edch x\u00e1c b\u1ea1n \u0111ang l\u00e0m g\u00ec.\u201d<\/p>\n

 <\/p>\n

—-Englisn version—-<\/p>\n

 <\/p>\n

The Skills of an Entrepreneur<\/p>\n

Last week in class, a software student asked me: \u201cI want to be an entrepreneur like Steve Jobs or Bill Gates and starting my own company. What do I need to know before I graduated?\u201d. Suddenly, several students also wanted to know how to start their own companies. It seemed everyone want to be their own boss rather than working for somebody else.<\/p>\n

I explained to the class that starting a company requires a lot of works but the most critical element is the skills to be entrepreneurs. Wanting to be an entrepreneur is one thing; Being one is another. Many students want to be Bill Gates but my question is do they have what he has or do they just want his fames and his money? Of course this question led to a lot of discussions among students and every students have different opinions about it.<\/p>\n

I told the class: \u201cAs entrepreneur, you will need different responsibilities from people who work for a company. It is a challenge that can be very stressful. Unless you are prepared both mentally and emotionally, you will not go far. You must ask yourself whether you are the right person for the job of an entrepreneur. As the owner of a company, you are responsible for everything, from establishing your company\u2019s vision, bring in revenue, and manage the daily works. When you become a company owner, you work for yourself because your business and your success depend solely on you. What you say and do must be positive as you move forward to achieve your vision.\u00a0People who work for you will share that vision and your determination to succeed, even under difficult circumstances.\u00a0If you do not possess a strong positive mindset, how can you convince people to work for you? If you do not treat them with respect, how do you ask them to stay with you in difficult time?\u201d<\/p>\n

A student asked: \u201cSo the key factor is be positive on everything but do we need to be good at technical too?\u201d<\/p>\n

I explained: \u201cOf course, you must have technical knowledge but being an entrepreneur is mostly about the passion, the management skills and the commitment. Managing a company requires a strong commitment to quality and to satisfy your customers. You cannot short cut anything, you cannot miss deadlines, you cannot deliver bad products or make promises beyond your capabilities. You must be able to resist any temptations and distractions and get your work done according to the highest quality and ethics. Because market changes often as well as technology, you must continually learn new things, seek new information, look for new ideas, to have better chance for success. You must follow market trends and adjust your products or services according to customers\u2019 needs. You must focus on providing the best value to your customers. You must continuously improve your competitive advantage and efficiency to maximize your revenue. You must monitor everything to identify potential problems before they could hurt your company\u201d.<\/p>\n

Another student asked: \u201cIt seems that the whole thing is about management. Is the question about can you manage a company? Is it correct?<\/p>\n

I explained: \u201cIt is more than just managing a company. You can be a manager in a company but an entrepreneur is more than managing. You must know how to recognize a business opportunity and market it to others. Many people do NOT pay attention to marketing as they consider it the job of a salesperson. That is a big mistake. No business, no matter how good, will succeed without some kind of marketing. The best marketing people in the world today is probably Steve Jobs. He is NOT a technical person as many people thought. (In Apple, Steve Wozniak is the technical person). He is NOT a good manager either. (He hired others to manage his company and made a big mistake when they seized control of the company, took all the money then kick him out \u2013 Yes, Steve Jobs was laid-off by Apple). But when he returned, he built his company on marketing new products instead of selling computer and in this field he is number one. He knows that he cannot compete with Microsoft on software. He knows that he cannot compete with HP. Dell, Toshiba, Sony, Samsung on computers. However, he knows what the market needs, he knows what technical people needs, he knows what customers want, he pays attention to what his competitors are doing, and he knows how to differentiate his products from others. As an entrepreneur, he knows how to recognize an opportunity and take action before others even understand it. Do you know that the \u201ccomputer mouse\u201d was invented by Xerox at Menlo Park? People at Xerox did not see the potential as it has nothing to do with \u201ccopy or print something\u201d so they gave it to Steve Jobs and he took advantage of it. That is why Apple was so successful with the Mac computer in the early time. Today every computer has a \u201cmouse\u201d because it is easier to \u201cpoint and click\u201d than type in command. Do you know that the MP3 player was invented in Germany and brought to Microsoft first? People there did not see the potential as it is a hardware and not software so the inventor brought it to Steve Jobs. Steve created the iPod and changed the entire music industry with his iTunes concept. Do you know that the smart phone was invented by IBM but the people there did not see any potential as IBM is not a telephone company. IBM sold it to Nokia but Nokia cannot make it work because it needed a lot of software and Nokia is not a software company. Nokia licensed it to Microsoft who built the Window CE to make it work. Microsoft smart phone was not a success because the it was very difficult to use with so many buttons to click. Finally they gave up and Steve Jobs grab the idea, changed it into a flat screen with no button to push, only touch screen and market it as the iPhone. You probably know the rest of the story. What Jobs did is the ability to recognize a business opportunity when other did not and he knows how to market it. Of course, today so many people copy it, compete by lower price products but consumers still prefer the original and Apple is still doing very well. To be an entrepreneur, \u00a0you must have that kind of skill, the ability to recognize potential business opportunity when other do not\u201d.<\/p>\n

The class suddenly seemed quiet. Many students began to think deeply as they have not thinking about this kind of skill as they are mainly concern with technical idea aspect.<\/p>\n

I concluded: \u201cEven having good idea is NOT good enough because reality may be different.\u00a0Anybody could come up with an idea or a concept but you must ask yourself whether there is a need for your particular idea? Can you market it? Can you sell it? How many people will buy it? As entrepreneur, you must do some calculations here. You must have the answers to these following questions: How big is your market? Who are your competitors? How much money must you invest in your product? How much profit would you generate? How many employee do you need to build the product? How many equipment must you buy? There are many questions that you must think very careful and have the answer for them before starting anything. A good company owner must knows how to analyze these issues from many perspectives and understand that strengths and limitations of each.\u00a0So my last question is do you have the skills, the passion, the technical knowledge, the business knowledge, the commitment to take actions on your dream?\u00a0Do you have the skills to drive your business to succeed and be responsible to all of your employees? What would you do if the market changes? What would you do if the technology changes? What would you do if your customers change their minds? Do you still have the passion, the love, the courage in adverse situation? When you work for yourself, you must know exactly what you are doing\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tu\u1ea7n tr\u01b0\u1edbc trong l\u1edbp, m\u1ed9t sinh vi\u00ean \u0111\u00e3 h\u1ecfi t\u00f4i: \u201cEm mu\u1ed1n l\u00e0 m\u1ed9t nh\u00e0 doanh nghi\u1ec7p nh\u01b0 Steve Jobs hay Bill Gates v\u00e0 b\u1eaft … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2490","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/2490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2490"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/2490\/revisions"}],"predecessor-version":[{"id":2491,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/2490\/revisions\/2491"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}