{"id":240,"date":"2013-06-17T21:17:13","date_gmt":"2013-06-17T14:17:13","guid":{"rendered":"http:\/\/science-technology.vn\/?p=240"},"modified":"2013-06-17T21:22:56","modified_gmt":"2013-06-17T14:22:56","slug":"lap-ke-hoach-quan-li","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=240","title":{"rendered":"L\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00ed"},"content":{"rendered":"

V\u1edbi to\u00e0n c\u1ea7u ho\u00e1, \u0111\u00e0o t\u1ea1o qu\u1ea3n l\u00ed c\u1ea7n thay \u0111\u1ed5i. Thay v\u00ec d\u1ef1a v\u00e0o b\u1ea3n k\u1ebf ho\u1ea1ch c\u1ee9ng nh\u1eafc \u0111\u1ec3 qu\u1ea3n l\u00ed doanh nghi\u1ec7p, ng\u01b0\u1eddi qu\u1ea3n l\u00ed ph\u1ea3i h\u1ecdc c\u00e1ch ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh. Kh\u00e1i ni\u1ec7m c\u0169 v\u1ec1 k\u1ebf ho\u1ea1ch n\u0103m n\u0103m hay m\u01b0\u1eddi n\u0103m \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c d\u1ea1y \u1edf h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng kinh doanh v\u00e0 trong tr\u01b0\u1eddng th\u1ea1c s\u0129 qu\u1ea3n tr\u1ecb kinh doanh (MBA) l\u1ea1c h\u1eadu r\u1ed3i. V\u00ec c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i nhanh, th\u1eadm ch\u00ed kh\u00f3 m\u00e0 d\u1ef1 \u0111o\u00e1n \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra trong th\u1ecb tr\u01b0\u1eddng n\u0103m t\u1edbi v\u00e0 kh\u00f4ng th\u1ec3 n\u00e0o d\u1ef1 b\u00e1o v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c cho n\u0103m hay m\u01b0\u1eddi n\u0103m.<\/span><\/p>\n

L\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00ed ng\u00e0y nay l\u00e0 v\u1ec1 l\u00e0m c\u1ef1c \u0111\u1ea1i c\u01a1 h\u1ed9i \u0111\u1ec3 th\u00e0nh c\u00f4ng b\u1eb1ng vi\u1ec7c th\u00e2u t\u00f3m th\u1ecb ph\u1ea7n v\u00e0 m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng m\u1edbi. \u0110i\u1ec1u \u0111\u00f3 l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n kh\u00e1i ni\u1ec7m n\u1ec1n t\u1ea3ng c\u1ee7a l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00ed \u0111i\u1ec1u \u0111\u01b0\u1ee3c d\u1ea1y trong qu\u00e1 kh\u1ee9 v\u1ec1 l\u1eadp k\u1ebf ho\u1ea1ch b\u1ea3o th\u1ee7 v\u00e0 c\u1ea9n th\u1eadn cho ho\u00e0n h\u1ea3o. L\u00ed do l\u00e0 v\u1edbi to\u00e0n c\u1ea7u ho\u00e1, nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang n\u1ed5i l\u00ean nhanh ch\u00f3ng v\u00ec h\u1ecd c\u00f3 th\u1ec3 t\u1edbi t\u1eeb b\u1ea5t k\u00ec ch\u1ed7 n\u00e0o. Tr\u01b0\u1edbc n\u0103m 2000, IBM v\u00e0 Accenture chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 CNTT to\u00e0n c\u1ea7u nh\u01b0ng trong v\u00f2ng kh\u00f4ng \u0111\u1ea7y 10 n\u0103m, h\u1ecd ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ti d\u1ecbch v\u1ee5 CNTT \u1ea4n \u0110\u1ed9 nh\u01b0 Infosys, TCS, Wipro, v\u00e0 HCL.<\/p>\n

K\u1ebf hoach 5 n\u0103m c\u1ee9ng nh\u1eafc s\u1ebd kh\u00f4ng bao gi\u1edd c\u00f3 t\u00e1c d\u1ee5ng khi c\u1ea1nh tranh x\u1ea3y ra, c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i l\u00ean, hay th\u1ecb tr\u01b0\u1eddng m\u1edbi c\u1ea7n \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n. B\u00e2y gi\u1edd h\u01a1n l\u00fac n\u00e0o trong l\u1ecbch s\u1eed, nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed ph\u1ea3i gi\u00e1m s\u00e1t th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh nhanh ch\u00f3ng. V\u00e0i n\u0103m tr\u01b0\u1edbc, Nokia, Blackberry, Sonny, Panasonic, v\u00e0 Ericsson chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng. T\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u c\u00f3 k\u1ebf ho\u1ea1ch n\u0103m n\u0103m \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng d\u1ef1a tr\u00ean ph\u1ea7n c\u1ee9ng. Kh\u00f4ng ai trong s\u1ed1 h\u1ecd ch\u00fa \u00fd t\u1edbi ph\u1ea7n m\u1ec1m. Khi Apple v\u00e0 Google v\u00e0o th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng v\u1edbi h\u1ed9i t\u1ee5 ph\u1ea7n m\u1ec1m (n\u1ec1n di \u0111\u1ed9ng v\u00e0 app di \u0111\u1ed9ng) nh\u1eefng c\u00f4ng ti n\u00e0y \u0111\u00e3 kh\u00f4ng ph\u1ea3n \u1ee9ng \u0111\u1ee7 nhanh v\u00ec h\u1ecd \u0111\u00e3 \u0111i theo k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e3 kh\u00f4ng gi\u00e1m s\u00e1t th\u1ecb tr\u01b0\u1eddng v\u1ec1 nh\u1eefng \u0111e do\u1ea1. Vi\u1ec7c ch\u1eadm \u0111\u00e1p \u1ee9ng c\u1ee7a h\u1ecd \u0111\u00e3 cho ph\u00e9p Apple v\u00e0 Google th\u00e2u t\u00f3m v\u00e0 chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng trong kh\u00f4ng \u0111\u1ea7y m\u1ed9t n\u0103m. \u0110i\u1ec1u g\u00ec x\u1ea3y ra cho nh\u1eefng c\u00f4ng ti kh\u1ed5ng l\u1ed3 n\u00e0y? H\u1ecd \u0111ang v\u1eadt l\u1ed9n v\u1edbi th\u1ecb ph\u1ea7n nh\u1ecf h\u01a1n nhi\u1ec1u, v\u00e0 m\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 kh\u00f4ng s\u1ed1ng s\u00f3t \u0111\u01b0\u1ee3c.<\/p>\n

L\u1eadp k\u1ebf ho\u1ea1ch ng\u00e0y nay \u0111\u00e3 chuy\u1ec3n t\u1eeb qui tr\u00ecnh th\u1eed d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai sang kh\u00e1i ni\u1ec7m m\u1edbi v\u1ec1 nh\u00ecn v\u00e0o th\u1ef1c t\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 chi\u1ebfm c\u01a1 h\u1ed9i. Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng PC b\u1ecb chi ph\u1ed1i b\u1edfi Dell v\u00e0 HP nh\u01b0ng ng\u00e0y nay hai ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 n\u00e0y \u0111ang g\u1eb7p kh\u00f3 kh\u0103n c\u1ea1nh tranh v\u1edbi Asus, Apple, Lenovo v\u00e0 Samsung. V\u00e0i n\u0103m tr\u01b0\u1edbc khi c\u00f4ng ngh\u1ec7 m\u00e1y t\u00ednh b\u1ea3ng n\u1ed5i l\u00ean, Apple \u0111\u00e3 ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1edbi iPad khi c\u00e1c c\u00f4ng ti kh\u00e1c \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 c\u1ea1nh tranh v\u00ec h\u1ecd kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch cho c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 th\u00fac b\u1ea9y c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 gi\u00e1m s\u00e1t v\u00e0 nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i m\u1edbi. Ch\u00eca kho\u00e1 l\u00e0 \u0111\u1eb7t ra h\u01b0\u1edbng d\u1eabn cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p d\u1ef1a tr\u00ean thay \u0111\u1ed5i nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c qu\u1ea3n l\u00ed c\u00f4ng ti ng\u00e0y nay l\u00e0 v\u1ec1 gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y v\u00e0 h\u00e0ng tu\u1ea7n ch\u1ee9 kh\u00f4ng h\u00e0ng n\u0103m hay k\u1ebf ho\u1ea1ch n\u0103m n\u0103m n\u1eefa. Kh\u00e1i ni\u1ec7m v\u1ec1 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m \u0111i\u1ec3m m\u1ed9t l\u1ea7n m\u1ed9t n\u0103m s\u1ebd kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh thay \u0111\u1ed5i nhanh ch\u00f3ng n\u00e0y. C\u1ea3nh quan nh\u01b0 v\u1eady b\u1ecb l\u1ed7i th\u1eddi v\u00e0 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed kh\u00f4ng t\u00edch c\u1ef1c gi\u00e1m s\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ebd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i v\u00e0 c\u00f4ng ti c\u00f3 th\u1ec3 kh\u00f4ng s\u1ed1ng s\u00f3t \u0111\u01b0\u1ee3c.<\/p>\n

Ng\u00e0y nay nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed ph\u1ea3i h\u1ecdc thay \u0111\u1ed5i c\u00e1ch ngh\u0129 c\u1ee7a h\u1ecd xa kh\u1ecfi vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n nh\u01b0ng \u0111\u1ed1i x\u1eed v\u1edbi m\u1ecdi th\u1ee9 nh\u01b0 d\u1ef1 \u00e1n v\u1edbi vi\u1ec7c gi\u00e1m s\u00e1t h\u00e0ng tu\u1ea7n. Kh\u00f4ng c\u00f3 thay \u0111\u1ed5i quan \u0111i\u1ec3m c\u1ee7a h\u1ecd, c\u00e1c c\u00f4ng ti c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 s\u1ed1ng s\u00f3t. N\u1ebfu h\u1ecd qu\u00e1 ch\u1eadm thay \u0111\u1ed5i hay qu\u00e1 b\u1ea3o th\u1ee7 v\u1edbi thay \u0111\u1ed5i, nh\u1eefng k\u1ebb c\u1ea1nh tranh kh\u00e1c c\u00f3 th\u1ec3 nhanh ch\u00f3ng th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch c\u1ea5p cao Ph\u1ed1 Wall n\u00f3i: \u201cTrong c\u1ea1nh tranh to\u00e0n c\u1ea7u n\u00e0y, kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i th\u1ee9 hai. N\u1ebfu b\u1ea1n b\u1ecf l\u1ee1 m\u1ed9t c\u01a1 h\u1ed9i, b\u1ea1n thua. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao suy ngh\u0129 c\u1ed5 v\u1ec1 l\u1eadp k\u1ebf ho\u1ea1ch cho ho\u00e0n h\u1ea3o, l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft, v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn l\u00e0 ch\u01b0\u1edbng ng\u1ea1i ch\u00ednh cho nhi\u1ec1u c\u00f4ng ti \u0111\u00e3 thi\u1ebft l\u1eadp v\u1eefng.\u201d\u00a0 M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch kh\u00e1c n\u00f3i: \u201cTrong m\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng n\u00e0y, vi\u1ec7c \u0111o\u00e1n c\u00e1i g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra trong n\u0103m l\u00e0 \u0111\u00e3 kh\u00f3 r\u1ed3i v\u00e0 th\u1eed d\u1ef1 \u0111o\u00e1n v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch n\u0103m n\u0103m hay m\u01b0\u1eddi n\u0103m trong t\u01b0\u01a1ng lai l\u00e0 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c v\u00e0 g\u1ea7n nh\u01b0 bao gi\u1edd c\u0169ng sai. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra trong n\u0103m t\u1edbi, l\u00e0m sao b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c n\u0103m n\u0103m hay m\u01b0\u1eddi n\u0103m trong t\u01b0\u01a1ng lai m\u00e0 c\u00f3 ch\u00ednh x\u00e1c n\u00e0o?\u201d<\/p>\n

Duy tr\u00ec \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh y\u00eau c\u1ea7u m\u1ed9t c\u1ea5u tr\u00fac m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho \u0111\u00f2i h\u1ecfi th\u1ecb tr\u01b0\u1eddng. H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00ed hi\u1ec7n th\u1eddi d\u1ef1a tr\u00ean kh\u00e1i ni\u1ec7m ph\u00e2n c\u1ea5p c\u1ed5 c\u1ee7a vi\u1ec7c l\u00e3nh \u0111\u1ea1o t\u1eeb tr\u00ean xu\u1ed1ng n\u01a1i c\u1ea5p qu\u1ea3n l\u00ed b\u1ea3o c\u00f4ng nh\u00e2n c\u00e1i g\u00ec ph\u1ea3i l\u00e0m v\u00e0 c\u00e1ch l\u00e0m m\u1ecdi s\u1ef1. C\u00f4ng nh\u00e2n \u0111\u01b0\u1ee3c ph\u00e2n c\u00f4ng cho c\u00e1c vai tr\u00f2 theo m\u1ee9c \u0111\u1ed9 ch\u1ee9c n\u0103ng c\u1ee7a h\u1ecd. Kh\u00f4ng c\u00f3 cam k\u1ebft hay \u0111\u1ed9ng vi\u00ean v\u00ec h\u1ecd ch\u1ec9 l\u00e0m \u0111i\u1ec1u h\u1ecd \u0111\u01b0\u1ee3c b\u1ea3o. Ng\u01b0\u1eddi qu\u1ea3n l\u00ed theo k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n \u0111\u1ec3 tr\u00e1nh r\u1ee7i ro v\u00e0 ki\u1ec3m so\u00e1t c\u1ea9n th\u1eadn c\u00f4ng ti. M\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh \u0111\u01b0a ra. C\u1ea5u tr\u00fac n\u00e0y ch\u1ec9 c\u00f3 t\u00e1c d\u1ee5ng t\u1ed1t trong m\u00f4i tr\u01b0\u1eddng t\u0129nh khi m\u1ecdi s\u1ef1 thay \u0111\u1ed5i ch\u1eadm qua th\u1eddi gian nh\u01b0ng s\u1ebd kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng trong th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh c\u1ee7a ng\u00e0y nay.<\/p>\n

V\u1edbi vi\u1ec7c d\u00f9ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin, nhi\u1ec1u c\u00f4ng ti \u0111ang t\u00e1i c\u1ea5u tr\u00fac l\u1ea1i th\u00e0nh “c\u1ea5u tr\u00fac ph\u1eb3ng” n\u01a1i kh\u00f4ng c\u00f3 t\u00e1ch r\u1eddi gi\u1eefa c\u00e1c nh\u00f3m ch\u1ee9c n\u0103ng. C\u00f4ng nh\u00e2n v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00ed h\u1ee3p t\u00e1c v\u00e0 c\u1ed9ng t\u00e1c \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng. C\u00f4ng nh\u00e2n th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c t\u01b0\u01a1ng \u1ee9ng v\u1edbi vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a h\u1ecd b\u00ean trong vi\u1ec7c gi\u00e1m s\u00e1t t\u1ed1i thi\u1ec3u c\u1ee7a c\u1ea5p qu\u1ea3n l\u00ed. C\u00f4ng nh\u00e2n cam k\u1ebft l\u00e0m vi\u1ec7c v\u00e0 s\u1eb5n l\u00f2ng h\u1ecdc th\u00eam \u0111\u1ec3 gi\u1eef cho c\u00f4ng ti m\u1edf r\u1ed9ng v\u00e0 t\u0103ng tr\u01b0\u1edfng. Chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p d\u1ef1a tr\u00ean thay \u0111\u1ed5i li\u00ean t\u1ee5c v\u00e0 ti\u1ebfn ho\u00e1 khi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean th\u00f4ng tin h\u1ee3p th\u1ee9c v\u00e0 n\u0103ng l\u1ef1c thay v\u00ec quy\u1ec1n l\u1ef1c c\u00e1 nh\u00e2n.<\/p>\n

B\u1edfi v\u00ec thay \u0111\u1ed5i l\u00e0 kh\u00f3, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c c\u00f4ng ti c\u00f3 c\u1ea5u tr\u00fac r\u00f5 v\u00e0 thi\u1ebft l\u1eadp ch\u1eafc, c\u00e1c c\u00f4ng ti tr\u1ebb h\u01a1n v\u00e0 x\u00f4ng x\u00e1o h\u01a1n \u0111ang nhanh ch\u00f3ng thu l\u1ea5y \u01b0u th\u1ebf \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ti \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp ch\u1eafc. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o 100 c\u00f4ng ti to\u00e0n c\u1ea7u, 72% l\u00e0 c\u00f4ng ti tr\u1ebb (\u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp ch\u01b0a t\u1edbi 20 n\u0103m) khi so s\u00e1nh v\u1edbi c\u00e1c c\u00f4ng ti kh\u00e1c (\u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp tr\u00ean 70 n\u0103m).<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Management planning<\/p>\n

With globalization, management training needs to change. Instead of relying on a rigid plan to manage the business, managers must learn how to make decision quickly to adapt to the fast changing market. The old concept of five years plan or ten years plan that has been taught in most business schools and in the Master of Business Administration (MBA) schools is obsolete. As technology changes fast, it is difficult to even predict what will happen in the market next year and it is impossible to predict and plan for five or ten years.<\/p>\n

Today management planning is about maximizing the opportunities to be successful by capturing market share and expanding to new market. That completely changes the fundamental concept of management planning that taught in the past about being conservative and carefully plan to perfection. The reason is with globalization, competitors are emerging quickly as they can come from any places. Before 2000, IBM and Accenture dominated the global IT service market but within less than 10 years, they have to compete with India\u2019s IT service companies such as Infosys, TCS, Wipro, and HCL.<\/p>\n

The rigid five years plan will never work when competitive happens, new technology emerges, or new market needs are identified. Now more than any time in history, managers must monitor the market to make adjustment quickly. Few years ago, Nokia, Blackberry, Sonny, Panasonic, and Ericsson dominated the mobile market. They all had their five years plans to develop mobile technologies based on hardware. None of them pay attention to software. When Apple and Google entered the mobile market with software focus (Mobile platforms and Mobile apps) these companies did not react fast enough since they were following their long term plans and did not monitor the market for threats. Their slow to response allowed Apple and Google to captured and dominate the mobile market in less than a year. What happen to these giant companies? They are all struggling with much smaller market share, as some may not survive.<\/p>\n

Today planning has moved from a process of trying to predict the future to the new concept of looking at the realities of the market to seize the opportunity. Not long ago, the PC market was dominated by Dell and HP but today these two giants are having difficulty to compete with Asus, Apple, Lenovo and Samsung. Few years ago when tablet technology emerged, Apple controlled this market with the iPad as other companies are struggling to compete since they have no plan for this new technology. The important is to leverage information technology to monitoring and identify new opportunities. The key is to set guidance for all business activity based on the changing market needs. Today\u2019s company management is about monitoring day-to-day and week-by-week activity not year-by year or five year plan anymore. The concept of strategic plan to be reviewed once a year will not work in this fast changing competitive environment. Such perspectives are outdated and managers who are not actively monitoring and adjusting will miss opportunity and company may not survive.<\/p>\n

Today managers must learn to change their thinking away from long term planning but treat everything as a project with weekly monitoring. Without changing their views, companies may not be able to compete and survive. If they are too slow to change or too conservative to change, other competitors can quickly capture the market. A senior Wall Street analyst said: \u201cIn this global competition, there is no second chance. If you miss an opportunity, you lose. That is why the old thinking of planning for perfection, planning in detail, and planning carefully are major obstacles for many established companies.\u201d\u00a0 Another analyst said: \u201cIn this fast changing technology environment, guessing what may happen in a year is already difficult and tries to predict and plan for five years or ten years in the future is impossible and almost always wrong. If you cannot predict what will happen next year how could you predict five years or ten years in future with any accuracy?\u201d<\/p>\n

Staying ahead of competitors requires a new structure to response quickly to market demand. The current management system is based on the old hierarchy concept of top down leadership where management tells workers what to do and how to do things. Workers are assigned roles to the extent of their functions. There is no commitment or motivation as they only do what they are told. Managers follow a long term plan to avoid risks and carefully control the company. All decisions are made by the executives. This structure only works well in a stable environment when things change slowly over time but will not work in a fast changing market as of today.<\/p>\n

With the use of information technology, many companies are restructuring into a \u201cFlat structure\u201d where there are no separation between functional groups. Workers and managers cooperate and collaborate to make decision quickly. Workers perform works according to their roles and responsibilities with minimum management oversight. Workers commit to work and willing to learn more to keep the company expands and grows. Business strategy is based on continuous change and evolving as market changes and decisions are based on valid information and competence rather than individual power.<\/p>\n

Because change is difficult, especially with well established and well structured companies, younger and more aggressive companies are quickly gain advantage over well established companies. If you look at the top 100 global companies, 72% are young companies (Established less than 20 years) as compare with others (Established over 70 years).<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi to\u00e0n c\u1ea7u ho\u00e1, \u0111\u00e0o t\u1ea1o qu\u1ea3n l\u00ed c\u1ea7n thay \u0111\u1ed5i. Thay v\u00ec d\u1ef1a v\u00e0o b\u1ea3n k\u1ebf ho\u1ea1ch c\u1ee9ng nh\u1eafc \u0111\u1ec3 qu\u1ea3n l\u00ed doanh nghi\u1ec7p, … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-240","post","type-post","status-publish","format-standard","hentry","category-quan-li-he-thong-tin"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240"}],"version-history":[{"count":3,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/240\/revisions"}],"predecessor-version":[{"id":242,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/240\/revisions\/242"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}