{"id":2280,"date":"2013-07-06T08:30:34","date_gmt":"2013-07-06T01:30:34","guid":{"rendered":"http:\/\/science-technology.vn\/?p=2280"},"modified":"2013-07-06T08:30:34","modified_gmt":"2013-07-06T01:30:34","slug":"cach-thanh-cong-voi-tinh-toan-may-2","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=2280","title":{"rendered":"C\u00e1ch th\u00e0nh c\u00f4ng v\u1edbi T\u00ednh to\u00e1n M\u00e2y"},"content":{"rendered":"

C\u00f3 kh\u00e1c bi\u1ec7t gi\u1eefa b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u1ea7n m\u1ec1m. Khi m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ecfng, n\u00f3 d\u1eebng l\u00e0m vi\u1ec7c v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ec9 n\u00f3 cho ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n. \u0110i\u1ec1u g\u00ec x\u1ea3y ra khi m\u1ed9t d\u1ecbch v\u1ee5 h\u1ecfng? L\u00e0m sao b\u1ea1n bi\u1ebft r\u1eb1ng n\u00f3 h\u1ecfng? Trong ph\u1ea7n m\u1ec1m nh\u01b0 d\u1ecbch v\u1ee5 (SaaS) hay t\u00ednh to\u00e1n m\u00e2y, \u0111i\u1ec1u n\u00e0y x\u1ea3y ra m\u1ecdi l\u00fac. Ch\u1eb3ng h\u1ea1n, m\u1ed9t kh\u00e1ch h\u00e0ng g\u1ecdi \u0111i\u1ec7n t\u1edbi v\u00e0 n\u00f3i “Ph\u1ea7n m\u1ec1m c\u1ee7a anh kh\u00f4ng l\u00e0m vi\u1ec7c.” Ng\u01b0\u1eddi qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft \u0111i\u1ec1u kh\u00e1ch h\u00e0ng ng\u1ee5 \u00fd. Ph\u1ea7n m\u1ec1m \u0111\u00f3 c\u00f3 kh\u00f4ng l\u00e0m vi\u1ec7c \u0111\u00fang kh\u00f4ng? N\u00f3 c\u00f3 b\u1ecb s\u1eadp kh\u00f4ng? Hay n\u00f3 c\u00f3 th\u1ec3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 m\u00e1y t\u00ednh l\u1ea1c h\u1eadu hay thi\u1ebft \u0111\u1eb7t c\u1ea5u h\u00ecnh kh\u00e1c g\u00e2y ra l\u1ed7i? B\u1ea1n ngh\u0129 \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu ng\u01b0\u1eddi qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5\u00a0 b\u1ea3o kh\u00e1ch h\u00e0ng r\u1eb1ng c\u00f4ng ti \u0111\u00e3 ki\u1ec3m th\u1eed ph\u1ea7n m\u1ec1m c\u1ee7a h\u1ecd v\u00e0 m\u1ecdi th\u1ee9 \u0111\u1ec1u \u1ed5n. \u0110i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu l\u1ed7i l\u00e0 c\u1ee7a kh\u00e1ch h\u00e0ng? B\u1ea1n cho r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd ngh\u0129 g\u00ec v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ti? \u0110\u00f3 l\u00e0 l\u1ed7i c\u1ee7a ai? \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra ti\u1ebfp? C\u00f3 c\u1ea3 ngh\u00ecn k\u1ecbch b\u1ea3n nh\u01b0 v\u1eady l\u00e0m cho vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u1ea7n m\u1ec1m th\u00e0nh c\u1ef1c k\u00ec kh\u00f3 kh\u0103n.<\/span><\/p>\n

Nhi\u1ec1u c\u00f4ng ti T\u00ednh to\u00e1n m\u00e2y \u0111\u01b0a nhi\u1ec1u n\u1ed7 l\u1ef1c v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a n\u00f3 nh\u01b0ng kh\u00f4ng \u0111\u01b0a m\u1ea5y v\u00e0o trong t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Nhi\u1ec1u kh\u00e1ch h\u00e0ng th\u1ea5y kh\u00f3 \u0111\u1ea1t t\u1edbi ng\u01b0\u1eddi h\u1ecd c\u1ea7n. Nhi\u1ec1u ng\u01b0\u1eddi qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5 qu\u00e1 b\u1eadn r\u1ed9n v\u1edbi ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y v\u00e0 kh\u00f4ng \u0111\u00e1p \u1ee9ng v\u1edbi y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu c\u00f4ng ti c\u00f3 danh ti\u1ebfng v\u1ec1 kh\u00f4ng c\u00f3 d\u1ecbch v\u1ee5 t\u1ed1t, s\u1ebd kh\u00f3 h\u01a1n \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c kinh doanh m\u1edbi. Bao nhi\u00eau c\u00f4ng ti d\u1ecbch v\u1ee5 hi\u1ec3u r\u1eb1ng thay v\u00ec h\u1ed9i t\u1ee5 v\u00e0o n\u0103ng l\u1ef1c, h\u1ecd ph\u1ea3i h\u1ed9i t\u1ee5 v\u00e0o danh ti\u1ebfng d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ti. Cho d\u00f9 c\u00f4ng ti th\u00e0nh c\u00f4ng trong vi\u1ec7c k\u00ed k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0ng n\u1ebfu h\u1ecd kh\u00f4ng c\u1ea9n th\u1eadn v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng\u00a0 th\u00ec c\u00f4ng ti s\u1ebd kh\u00f4ng k\u00e9o d\u00e0i l\u00e2u trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh n\u00e0y. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao c\u00f3 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5 c\u00f3 k\u0129 n\u0103ng \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u b\u1ea3n ch\u1ea5t nh\u01b0ng nhi\u1ec1u c\u00f4ng ti kh\u00f4ng hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3. Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m nh\u01b0ng KH\u00d4NG hi\u1ec3u c\u00e1ch cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u1ea7n m\u1ec1m. M\u1ed9t s\u1ed1 c\u00f4ng ti ph\u00e2n c\u00f4ng ng\u01b0\u1eddi qu\u1ea3n l\u00ed s\u1ea3n ph\u1ea9m l\u00e0m ng\u01b0\u1eddi qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng c\u00f3 \u0111\u00e0o t\u1ea1o n\u00e0o. Ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 c\u00f3 kinh nghi\u1ec7m trong ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 kh\u00f4ng l\u00e0m t\u1ed1t trong vi\u1ec7c cung c\u1ea5p d\u1ecbc v\u1ee5 v\u00ec k\u0129 n\u0103ng v\u00e0 c\u00e1ch ngh\u0129 l\u00e0 r\u1ea5t kh\u00e1c nhau. Nhi\u1ec1u ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng v\u00ec m\u1ed9t ng\u01b0\u1eddi bi\u1ebft c\u00e1i g\u00ec \u0111\u00f3 v\u1ec1 ph\u1ea7n m\u1ec1m, ng\u01b0\u1eddi \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0m d\u1ecbch v\u1ee5 n\u1eefa. \u0110\u00e2y l\u00e0 sai l\u1ea7m \u0111\u1ecbnh m\u1ec7nh v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m cho c\u00f4ng ti ph\u1ea3i tr\u1ea3 gi\u00e1 b\u1eb1ng kinh doanh. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu c\u00f4ng ti bi\u1ebft kh\u00f4ng ch\u1ec9 c\u00f4ng vi\u1ec7c t\u1ed1t, m\u00e0 c\u00f2n c\u00f3 ng\u01b0\u1eddi qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5 c\u00f3 tr\u00e1ch nhi\u1ec7m, ng\u01b0\u1eddi vui v\u1ebb n\u00f3i v\u00e0 l\u00e0m vi\u1ec7c c\u00f9ng, h\u1ecd s\u1ebd x\u00e2y d\u1ef1ng danh ti\u1ebfng v\u00e0 c\u01a1 s\u1edf ch\u1eafc ch\u1eafn v\u1ec1 kh\u00e1ch h\u00e0ng. H\u1ecd kh\u00f4ng ch\u1ec9 l\u00e0m gi\u1edbi thi\u1ec7u th\u01b0\u1eddng xuy\u00ean, h\u1ecd c\u00f3 th\u1ec3 l\u00e0m cho vi\u1ec7c kinh doanh \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng, b\u1edfi v\u00ec h\u1ecd \u0111\u00e3 c\u00f3 tham chi\u1ebfu v\u00e0 danh ti\u1ebfng. \u0110\u1ec3 th\u00e0nh c\u00f4ng trong T\u00ednh to\u00e1n m\u00e2y c\u00f4ng ti ph\u1ea3i ph\u00e2n t\u00edch v\u00e0 c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng b\u1edfi v\u00ec h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u01b0u ti\u00ean s\u1ed1 m\u1ed9t.<\/p>\n

V\u1ea5n \u0111\u1ec1 then ch\u1ed1t trong cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u1ea7n m\u1ec1m l\u00e0 c\u00e1c c\u00f4ng ti th\u01b0\u1eddng kh\u00f4ng nh\u1eadn bi\u1ebft v\u1ec1 v\u1ea5n \u0111\u1ec1 d\u1ecbch v\u1ee5. Nhi\u1ec1u c\u00f4ng ti c\u00f2n \u1ea3o t\u01b0\u1edfng r\u1eb1ng d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 \u0111\u1ee7 t\u1ed1t. \u00cdt quan ch\u1ee9c \u0111i\u1ec1u h\u00e0nh hi\u1ec3u r\u1eb1ng h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 qui t\u1eafc duy nh\u1ea5t trong kinh doanh d\u1ecbch v\u1ee5 n\u00e0y. Kh\u00e1ch h\u00e0ng kh\u00f4ng bao gi\u1edd dung th\u1ee9 cho d\u1ecbch v\u1ee5 k\u00e9m. R\u1ea5t d\u1ec5 cho h\u1ecd chuy\u1ec3n sang c\u00f4ng ti d\u1ecbch v\u1ee5 kh\u00e1c n\u1ebfu h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 \u0111i\u1ec1u h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c. \u0110\u00e2y l\u00e0 kh\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m v\u00ec kh\u00f4ng c\u00f3 ch\u1ecdn l\u1ef1a. Kh\u00e1ch h\u00e0ng ph\u1ea3i ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m n\u00e0o h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c v\u00ec ch\u1ec9 c\u00f3 v\u00e0i th\u1ee9 \u0111\u1ec3 ch\u1ecdn l\u1ef1a. H\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn Window hay Unix; h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn Microsoft hay Google, h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn Oracle hay IBM nh\u01b0ng \u0111\u00f3 l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi \u0111i\u1ec1u h\u1ecd c\u00f3. Tuy nhi\u00ean, trong d\u1ecbch v\u1ee5 h\u1ecd c\u00f3 nhi\u1ec1u ch\u1ecdn l\u1ef1a. H\u1ecd c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00f4ng ti d\u1ecbch v\u1ee5 n\u00e0o hay nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 internet n\u00e0o \u0111\u1ec3 thu\u00ea v\u00ec c\u00f3 nhi\u1ec1u nh\u00e0 cung c\u1ea5p. Ng\u00e0y nay v\u1edbi c\u00f4ng ngh\u1ec7 internet m\u1ea1nh, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ecdn c\u00f4ng ti t\u1eeb c\u00e1c th\u00e0nh ph\u1ed1 kh\u00e1c hay \u1edf n\u01b0\u1edbc kh\u00e1c. Nhi\u1ec1u c\u00f4ng ti T\u00ednh to\u00e1n m\u00e2y b\u00e2y gi\u1edd m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd ra to\u00e0n c\u1ea7u n\u00ean c\u1ea1nh tranh \u0111\u00e3 s\u1eb5n c\u00f3 \u1edf kh\u1eafp tr\u00ean th\u1ebf gi\u1edbi. \u0110i\u1ec1u t\u00f4i \u0111\u00e3 th\u1ea5y trong nhi\u1ec1u c\u00f4ng ti d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee1 nh\u1ecf t\u1edbi trung \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 duy tr\u00ec m\u1ee9c d\u1ecbch v\u1ee5 th\u00edch h\u1ee3p. H\u1ecd kh\u00f4ng c\u00f3 k\u0129 n\u0103ng, h\u1ecd kh\u00f4ng hi\u1ec3u kinh doanh cho n\u00ean h\u1ecd hi\u1ebfm khi \u0111\u1ec3 \u00fd ngh\u0129 nhi\u1ec1u v\u00e0o c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5. Nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 th\u01b0\u1eddng qu\u00e1 b\u1eadn r\u1ed9n \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00f4ng ti, thu\u00ea ng\u01b0\u1eddi, thi\u1ebft l\u1eadp k\u1ebft c\u1ea5u n\u1ec1n, mua th\u00eam nhi\u1ec1u m\u00e1y ph\u1ee5c v\u1ee5 v\u00e0 th\u01b0\u1eddng kh\u00f4ng ch\u00fa \u00fd t\u1edbi d\u1ecbch v\u1ee5. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao tr\u00ean 90% s\u1ed1 h\u1ecd th\u1ea5t b\u1ea1i trong n\u0103m \u0111\u1ea7u. H\u1ecd KH\u00d4NG bi\u1ebft r\u1eb1ng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong T\u00ednh to\u00e1n m\u00e2y h\u1ecd ph\u1ea3i h\u1ed9i t\u1ee5 v\u00e0o d\u1ecbch v\u1ee5, hi\u1ec3u qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5, c\u00f3 ng\u01b0\u1eddi qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5 c\u00f3 k\u0129 n\u0103ng, v\u00e0 \u0111\u1ea1t t\u1edbi s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Trong c\u00f4ng nghi\u1ec7p d\u1ecbch v\u1ee5, c\u00f4ng ti KH\u00d4NG b\u00e1n s\u1ea3n ph\u1ea9m. Kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 n\u00f3i cho b\u1ea1n li\u1ec7u Microsoft l\u00e0 t\u1ed1t h\u01a1n Google hay IBM l\u00e0 t\u1ed1t h\u01a1n Oracle. V\u1ec1 c\u01a1 b\u1ea3n h\u1ecd kh\u00f4ng quan t\u00e2m, m\u1ecdi \u0111i\u1ec1u h\u1ecd mu\u1ed1n l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 d\u00f9ng \u0111\u01b0\u1ee3c. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao h\u1ecd thu\u00ea c\u00f4ng ti d\u1ecbch v\u1ee5. Cho n\u00ean \u0111i\u1ec1u duy nh\u1ea5t \u0111\u1ec3 b\u00e1n cho h\u1ecd l\u00e0 m\u1ed1i quan h\u1ec7.\u00a0 Ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh ph\u1ea3i bi\u1ebft r\u1eb1ng n\u1ebfu b\u1ea1n b\u00e1n d\u1ecbch v\u1ee5, b\u1ea1n \u0111ang b\u00e1n quan h\u1ec7. Khi kh\u00e1ch h\u00e0ng thu\u00ea c\u00f4ng ti c\u1ee7a b\u1ea1n v\u1ec1 m\u1ed9t d\u1ecbch v\u1ee5 th\u01b0\u1eddng b\u1edfi v\u00ec h\u1ecd kh\u00f4ng c\u00f3 tri th\u1ee9c chuy\u00ean gia \u0111\u1ec3 t\u1ef1 m\u00ecnh l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Tuy nhi\u00ean, h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y c\u00f4ng vi\u1ec7c b\u1ea1n \u0111\u00e3 l\u00e0m cho ng\u01b0\u1eddi kh\u00e1c. H\u1ecd c\u00f3 th\u1ec3 s\u1ee3 r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c c\u00f9ng ph\u1ea9m ch\u1ea5t cho d\u1ef1 \u00e1n c\u1ee7a h\u1ecd, hay s\u1ee3 r\u1eb1ng h\u1ecd kh\u00f4ng th\u1ec3 \u0111\u1ea3m \u0111\u01b0\u01a1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ch\u1ea5t l\u01b0\u1ee3ng h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y trong vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u1ecd c\u00f3 th\u1ec3 s\u1ee3 r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u01b0\u1ee3c ph\u00e2n c\u00f4ng cho d\u1ef1 \u00e1n c\u1ee7a h\u1ecd. Cho n\u00ean th\u00e0nh c\u00f4ng trong T\u00ednh to\u00e1n m\u00e2y l\u00e0 h\u1ed9i t\u1ee5 v\u00e0o kh\u00e1ch h\u00e0ng, cung c\u1ea5p cho h\u1ecd d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c, v\u00e0 c\u00f3 ng\u01b0\u1eddi qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u01b0\u1ee3c ph\u00e2n c\u00f4ng cho h\u1ecd, t\u1ea5t nhi\u00ean \u0111\u1ec3 b\u1eaft \u0111\u1ea7u c\u00f4ng ti ph\u1ea3i c\u00f3 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5 c\u00f3 k\u0129 n\u0103ng s\u1eb5n c\u00f3.<\/p>\n

\u0110\u00e2y l\u00e0 ch\u1ed7 nhi\u1ec1u quan ch\u1ee9c \u0111i\u1ec1u h\u00e0nh kh\u00f4ng hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1ecbch v\u1ee5. V\u1ec1 c\u0103n b\u1ea3n, kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m t\u1edbi c\u00e1ch c\u00f4ng ti b\u1ea1n ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m. C\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n m\u00e0 c\u00f4ng ti c\u1ee7a b\u1ea1n l\u00e0m l\u00e0 v\u00f4 h\u00ecnh v\u1edbi h\u1ecd nh\u01b0ng m\u1ed9t \u0111i\u1ec1u duy nh\u1ea5t h\u1ecd c\u00f3 th\u1ec3 quan t\u00e2m l\u00e0 m\u1ecdi th\u1ee9 c\u00f4ng ti b\u1ea1n cung c\u1ea5p cho h\u1ecd ph\u1ea3i l\u00e0m vi\u1ec7c su\u00f4n s\u1ebb v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f4ng b\u1eb1ng, nh\u01b0ng nhi\u1ec1u gi\u1edd l\u00e0m vi\u1ec7c v\u1ea5t v\u1ea3 trong vi\u1ebft m\u00e3, ki\u1ec3m th\u1eed s\u1ebd kh\u00f4ng bao gi\u1edd trang \u0111i\u1ec3m \u0111\u01b0\u1ee3c cho m\u1ed9t s\u1ef1 c\u1ed1 hay h\u1ecfng h\u00f3c, hay l\u00e0m cho kh\u00e1ch h\u00e0ng h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng h\u00e0i l\u00f2ng. N\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y gi\u1ed1ng nh\u01b0 \u0111i\u1ec1u h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c nghe, hay c\u00f4ng ti kh\u00f4ng l\u00e0m vi\u1ec7c \u0111\u1ee7 ch\u0103m ch\u1ec9 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd chuy\u1ec3n sang c\u00f4ng ti d\u1ecbch v\u1ee5 kh\u00e1c. T\u00f4i \u0111\u00e3 th\u1ea5y nhi\u1ec1u ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh c\u00f4ng ti d\u1ecbch v\u1ee5 ph\u00e0n n\u00e0n r\u1eb1ng kh\u00e1ch h\u00e0ng kh\u00f4ng bi\u1ebft c\u00e1ch nh\u1eadn ra n\u0103ng l\u1ef1c c\u1ee7a h\u1ecd hay h\u1ecd l\u00e0m vi\u1ec7c v\u1ea5t v\u1ea3 th\u1ebf n\u00e0o. H\u1ecd ph\u1ea3i nh\u1eadn ra r\u1eb1ng b\u00e1n d\u1ecbch v\u1ee5 th\u1ef1c s\u1ef1 l\u00e0 b\u00e1n quan h\u1ec7, v\u00e0 quan h\u1ec7 d\u1ef1a tr\u00ean c\u01a1 s\u1edf tin c\u1eady. L\u00e0m sao b\u1ea1n c\u00f3 th\u1ec3 tin c\u1eady v\u00e0o m\u1ed9t c\u00f4ng ti l\u00e0m h\u1ecfng cho b\u1ea1n? L\u00e0m sao b\u1ea1n c\u00f3 th\u1ec3 tin c\u1eady m\u1ed9t c\u00f4ng ti kh\u00f4ng nghe b\u1ea1n? L\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 l\u00e0m kinh doanh v\u1edbi m\u1ed9t c\u00f4ng ti l\u00e0m cho h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng? N\u1ebfu quan ch\u1ee9c \u0111i\u1ec1u h\u00e0nh kh\u00f4ng hi\u1ec3u m\u1ed1i quan h\u1ec7, h\u1ecd kh\u00f4ng bao gi\u1edd v\u00e0o \u0111\u01b0\u1ee3c kinh doanh d\u1ecbch v\u1ee5. N\u1ebfu ng\u01b0\u1eddi qu\u1ea3n l\u00ed kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u00fang trong cung c\u1ea5p d\u1ecbch v\u1ee5, ng\u01b0\u1eddi \u0111\u00f3 kh\u00f4ng bao gi\u1edd n\u00ean \u0111\u01b0\u1ee3c cho ph\u00e9p qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5.<\/p>\n

V\u1ec1 c\u0103n b\u1ea3n, c\u00f3 ba pha c\u1ee7a c\u00f4ng nghi\u1ec7p d\u1ecbch v\u1ee5. Th\u1ee9 nh\u1ea5t, t\u1ea1o ra d\u1ecbch v\u1ee5 m\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ea7n. Th\u1ee9 hai l\u00e0 c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u th\u1ecb tr\u01b0\u1eddng mu\u1ed1n v\u00e0 m\u1edf r\u1ed9ng n\u00f3 \u0111\u1ec3 c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng l\u00e0 t\u1ed1n th\u1eddi gian n\u01a1i h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ti d\u1ecbch v\u1ee5 \u0111\u1ec1u gi\u1ea3 \u0111\u1ecbnh h\u1ecd \u0111\u00e3 \u0111\u1ea1t t\u1edbi m\u1ee5c \u0111\u00edch. Nh\u01b0ng c\u00e1c c\u00f4ng ti t\u1ed1t nh\u1ea5t \u0111i ra ngo\u00e0i hai pha n\u00e0y, h\u1ecd t\u1ea1o ra c\u00e1c d\u1ecbch v\u1ee5 m\u00e0 s\u1ebd kh\u00f4ng bao gi\u1edd xu\u1ea5t hi\u1ec7n cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 y\u00eau c\u1ea7u. H\u1ecd t\u1ea1o ra “d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c.” B\u1edfi v\u00ec t\u00ednh hi\u1ec7u qu\u1ea3 ch\u01b0a bao gi\u1edd l\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ee7; ch\u1ea5t l\u01b0\u1ee3ng ch\u01b0a bao gi\u1edd l\u00e0 \u0111\u1ee7 t\u1ed1t; hi\u1ec7u n\u0103ng ch\u01b0a bao gi\u1edd l\u00e0 \u0111\u1ee7 nhanh cho n\u00ean thay v\u00ec \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng h\u1ecd v\u01b0\u1ee3t qu\u00e1 nhu c\u1ea7u \u0111\u00f3. Lo\u1ea1i d\u1ecbch v\u1ee5 n\u00e0y kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng vi\u1ec7c h\u1ecfi c\u00e2u h\u1ecfi “kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec?” m\u00e0 thay v\u00ec th\u1ebf “H\u1ecd th\u00edch \u0111\u1ea1t t\u1edbi c\u00e1i g\u00ec?” v\u00e0 \u201cC\u00e1i g\u00ec c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n cho h\u1ecd, hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 t\u0103ng kinh doanh c\u1ee7a h\u1ecd c\u00f9ng l\u1ee3i nhu\u1eadn l\u00ean m\u1ee9c cao h\u01a1n?\u201d Tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y y\u00eau c\u1ea7u c\u00f4ng ti d\u1ecbch v\u1ee5 gi\u1eef vi\u1ec7c c\u1ea3i ti\u1ebfn th\u01b0\u1eddng xuy\u00ean v\u00ec ng\u01b0\u1eddi qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t kh\u00f4ng bao gi\u1edd ngh\u0129\u00a0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 \u0111\u1ee7 t\u1ed1t khi h\u1ecd cung c\u1ea5p \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n. Trong th\u1ebf gi\u1edbi c\u1ea1nh tranh cao n\u00e0y, m\u1ecdi c\u00f4ng ti \u0111\u1ec1u c\u1ea7n l\u00e0m cho n\u00f3 t\u1ed1t h\u01a1n. Bao gi\u1edd c\u0169ng c\u00f3 ch\u1ed7 cho c\u1ea3i ti\u1ebfn. H\u1ecd bao gi\u1edd c\u0169ng c\u00f3 th\u1ec3 l\u00e0m cho d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n b\u1ea5t k\u00ec ai v\u00e0 \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao vi\u1ec7c qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5 c\u00f3 k\u0129 n\u0103ng s\u1ebd l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u1ee3c t\u00ecm nhi\u1ec1u nh\u1ea5t \u0111\u1ed1i v\u1edbi con ng\u01b0\u1eddi ng\u00e0y nay v\u00e0 trong t\u01b0\u01a1ng lai.<\/p>\n

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—-English version—-<\/p>\n

 <\/p>\n

How to succeed with Cloud Computing<\/p>\n

There is a difference between selling a software product and a providing a software service. When a product fails, it stops working and customer can show it to developer. What happens when a services fails? How do you know that it fails? In software as a services (SaaS) or Cloud Computing, this happens all the time. For example, a customer calls and says “Your software is not working”. The service manager may not know what the customer means. Did the software not work properly? Is it crashes? Or it could mean the customer have an outdated computer systems or different configuration settings that are causing the error? What do you think will happen if service manager tells the customer that the company has tested their software and everything work fine. Whatever happen is customer\u2019s fault? What do you think the customer will think about the service of the company? Whose fault is it? What will happen next? There are thousands of such scenarios that can make providing a software service extremely difficult.<\/p>\n

Many Cloud Computing companies put a lot of efforts in its work but not much in the interactions with customers. Many customer find it hard to reach the people they need. Many service managers are too busy with daily activities and not responsive to answer customers\u2019 requests. If the company gets a reputation for not having good service, it will be harder to get new business. How many service company understand that instead of focusing on capabilities, they must focus on its service reputation. Even if the company are successful in sign up customers but if they are not careful about customer services then it would not last long in this competitive market. That is why having skilled service managers to work with customers is essential but many companies do not understand it. Most companies know how to build software products but do NOT understand how to provide software services. Some assign product managers to service managers without any trainings. A person trained and have experience in develop software may not do well in providing services since the skill and mind set are very different. Many executives assume that since a person know something about software, he can do service too. This is a fatal mistake and it may cost the company the business. On the contrary, if a company known not only for good works, but also has responsible service managers who are pleasant to talk to and work with. They will build a reputation and a solid base of customers. Not only do they get frequent referrals, they can get more business easily, because they already have the reference and reputation. To succeed in Cloud Computing a company must analyze and improving the service to customers because customers\u2019 satisfaction is priority number one.<\/p>\n

The key problem in providing software service is companies are often unaware of the service problems. Many are under the illusion that their service is good enough. Few executives understand that customer satisfaction is the only rule in this service business. Customers never tolerate bad service. It is very easy for them to switch service company if they are not happy of what they have received. This is different from software product as there is no choice. Customer must accept what product they get because there are only few to chose. They can chose Window or Unix; they may chose Microsoft or Google, they may select Oracle or IBM but that is all they have. However, in services they have many choices. They can decide which service company or internet service provider to hire because there are many of them. Today with powerful internet technology, customers can select company from another cities or in another countries. Many Cloud Computing companies are now expanding their service globally so the competition is already available all over the world. What I have seen is many small to mid-size local service companies struggle to maintain adequate levels of service. They do not have the skills, they do not understand the business so they rarely give intensive thought into how they can improve services. The owners are often too busy to build the company, hire people, set up infrastructures, buy more servers and usually do not pay attention to service. That is why over 90% of them failed in the first year. They do NOT know that to succeed in Cloud Computing they must focus on services, understand service management, having skilled service managers, and achieve customer satisfaction.<\/p>\n

In services industry, the company is NOT selling the products. Customers cannot tell you whether Microsoft is better than Google or IBM is better than Oracle. Basically they do not care, all they want is something that they can use. That is why they hire service company. So the only thing to sell them is a relationship.\u00a0 Executive must know that if you are selling a service, you are selling a relationship. When a customer hires your company for a service it is usually because they do not have the expertise to do it themselves. However, they can see the work you have done for others. They might fear that they would not get the same quality for their project, or that they could not afford the level of quality they might see in your service offering. They might fear that they will not get the best service manager assigned to their project. So to succeed in Cloud Computing is to focus on the customer, provide them the best services possible, and have the best service managers assigned to them, of course to start the company must have skilled service managers available.<\/p>\n

This is where many executive failed to understand the important of services. Basically, customers do not care how your company develop software. The hard work that your company does is invisible to them but the only thing they care is everything that your company provides to them must work smoothly and meet their demand. It may seem unfair, but hours of hard work in coding, testing will never make up for one incident of failure, or make customer feel unhappy. If a customer does not feel like they are being listened to, or the company are not working hard enough to meet their needs, they will switch to another service company. I have seen many service companies executives complain that customers do not know how to recognize their capabilities or how hard they work. They must realize that selling a service is really selling a relationship, and relationships are based on building trust. How can you trust a company that fail you? How can you trust a company that do not listen to you? How could they do business with a company that make them unhappy? If an executive do not understand relationship, they should never get into service business. If manager is not properly trained in providing service, he should never allow to manage services.<\/p>\n

Basically, there are three phases of a service industry. First, is creates a service that the market needs. Second is improves the service to meet what the market wants and expand it to have more customers. This is usually the time where most service companies assume they have reached the goal. But the best companies move beyond phase two, they create services that would never even occur to a customer to ask for. They create “the best possible service.” Because effective is never effective enough; quality is never good enough; performance is never fast enough so instead of meeting customer needs they exceed it. This kind of service cannot be created by asking the question “what do customer’s want?” but rather “what would they love to achieve?” and \u201cWhat can we make them better, more efficient and increase their business and profit to higher level?\u201d To answer this question require service company to keep improving because the best service managers never think their service is good enough when they provide\u00a0 what customers want. In this highly competitive world, every company need to make it better. There is always room for improvement. They can always make their service better than anybody and that is why the skilled service management will be the most sought after people today and in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3 kh\u00e1c bi\u1ec7t gi\u1eefa b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u1ea7n m\u1ec1m. Khi m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ecfng, n\u00f3 d\u1eebng l\u00e0m … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3,26],"tags":[],"class_list":["post-2280","post","type-post","status-publish","format-standard","hentry","category-xu-huong-toan-cau","category-quan-li-he-thong-tin","category-xu-huong-cong-nghe"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/2280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2280"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/2280\/revisions"}],"predecessor-version":[{"id":2281,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/2280\/revisions\/2281"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}