{"id":2034,"date":"2013-07-04T15:55:01","date_gmt":"2013-07-04T08:55:01","guid":{"rendered":"http:\/\/science-technology.vn\/?p=2034"},"modified":"2013-07-04T15:55:01","modified_gmt":"2013-07-04T08:55:01","slug":"loi-khuyen-cho-nguoi-phat-trien-ung-dung-di-dong","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=2034","title":{"rendered":"L\u1eddi khuy\u00ean cho ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng"},"content":{"rendered":"

T\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u email h\u1ecfi v\u1ec1 c\u01a1 h\u1ed9i trong vi\u1ebft \u1ee9ng d\u1ee5ng (\u1ee9ng d\u1ee5ng) cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. M\u1ed9t sinh vi\u00ean vi\u1ebft: \u201cEm \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0i \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ec3 chia s\u1ebb v\u1edbi b\u1ea1n b\u00e8 nh\u01b0ng kh\u00f4ng bi\u1ebft c\u00e1ch b\u00e1n n\u00f3 hay c\u00e1ch b\u1eaft \u0111\u1ea7u doanh nghi\u1ec7p?” M\u1ed9t sinh vi\u00ean kh\u00e1c h\u1ecfi: \u201cEm c\u00f3 n\u00ean ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng cho iPhone hay Android? Xin th\u1ea7y l\u1eddi khuy\u00ean.\u201d<\/span><\/p>\n

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Doanh nghi\u1ec7p \u201c\u1ee9ng d\u1ee5ng di \u0111\u1ed9ng\u201d c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i sinh l\u1eddi trong th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111ang t\u0103ng l\u00ean n\u00e0y. Xin l\u01b0u \u00fd r\u1eb1ng \u0111\u00e2y l\u00e0 “\u1ee9ng d\u1ee5ng di \u0111\u1ed9ng” v\u00ec n\u00f3 kh\u00f4ng ch\u1ec9 cho \u0111i\u1ec7n tho\u1ea1i m\u00e0 c\u00f2n cho c\u1ea3 m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 laptop n\u1eefa. B\u00f9ng n\u1ed5 trong thi\u1ebft b\u1ecb di \u0111\u1ed9ng b\u00e0nh tr\u01b0\u1edbng kh\u1eafp th\u1ebf gi\u1edbi \u0111\u00e3 t\u1ea1o ra c\u01a1 h\u1ed9i m\u1edbi cho nhi\u1ec1u ng\u01b0\u1eddi, b\u1ea5t k\u1ec3 n\u01a1i h\u1ecd s\u1ed1ng. \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng hay m\u00e1y t\u00ednh b\u1ea3ng kh\u00f4ng c\u00f2n l\u00e0 thi\u1ebft b\u1ecb xa hoa m\u00e0 l\u00e0 m\u1ed9t th\u1ee9 quan tr\u1ecdng trong th\u1ebf gi\u1edbi k\u1ebft n\u1ed1i to\u00e0n c\u1ea7u. Ng\u00e0y nay thi\u1ebft b\u1ecb di \u0111\u1ed9ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng duy\u1ec7t Web, l\u1ea5y h\u01b0\u1edbng \u0111i GPS, nghe nh\u1ea1c, chia s\u1ebb \u1ea3nh, \u0111\u1ecdc s\u00e1ch, \u0111\u1ecdc b\u00e1o, xem ch\u01b0\u01a1ng tr\u00ecnh ti vi, ch\u01a1i tr\u00f2 ch\u01a1i, d\u00f9ng email, ti\u1ebfn h\u00e0nh kinh doanh, mua v\u00e0 b\u00e1n ch\u1ee9ng kho\u00e1n, tham gia v\u00e0o k\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1ea1y \u1ee9ng d\u1ee5ng \u0111\u1eb7c bi\u1ec7t v\u00e0 t\u1ea5t nhi\u00ean g\u1ecdi v\u00e0 nh\u1eadn \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

C\u00f3 h\u00e0ng tr\u0103m ngh\u00ecn ng\u01b0\u1eddi \u0111\u00e3 vi\u1ebft \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ch\u1ea1y t\u1eeb \u1ee9ng d\u1ee5ng doanh nghi\u1ec7p t\u1edbi t\u1ea3i xu\u1ed1ng tr\u00f2 ch\u01a1i. Ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1eabn l\u00e0 tr\u00f2 ch\u01a1i di \u0111\u1ed9ng. Tr\u00f2 ch\u01a1i \u0111\u01a1n gi\u1ea3n nh\u01b0 Angry Bird gi\u00e1 v\u00e0i \u0111\u00f4 la nh\u01b0ng c\u00f3 h\u00e0ng tri\u1ec7u t\u1ea3i xu\u1ed1ng m\u00f4t tu\u1ea7n. \u1ee8ng d\u1ee5ng kh\u00e1c nh\u01b0 Ocarina cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng iPhone bi\u1ebfn \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd th\u00e0nh thi\u1ebft b\u1ecb nh\u1ea1c h\u01a1i v\u1edbi \u00edt h\u01a1n m\u1ed9t \u0111\u00f4 la m\u1ed7i l\u1ea7n t\u1ea3i xu\u1ed1ng. Nh\u1eefng ng\u01b0\u1eddi vi\u1ebft c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn n\u00e0y l\u00e0m ra v\u00e0i tri\u1ec7u \u0111\u00f4 la n\u0103m qua. N\u1ebfu b\u1ea1n ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n n\u00f3 qua c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng c\u1ee7a Apple hay website c\u1ee7a Google. B\u1ea1n s\u1ebd ph\u1ea3i chia s\u1ebb l\u1ee3i nhu\u1eadn v\u1edbi h\u1ecd. Tu\u1ef3 theo \u1ee9ng d\u1ee5ng v\u00e0 gi\u00e1, c\u00e1c c\u00f4ng ti n\u00e0y th\u01b0\u1eddng l\u1ea5y 20% gi\u00e1 b\u00e1n c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1eebng t\u1ef1 gi\u1edbi h\u1ea1n b\u1ea3n th\u00e2n b\u1ea1n v\u00e0o m\u1ed9t c\u00f4ng ti hay m\u1ed9t thi\u1ebft b\u1ecb. Ngh\u0129 v\u1ec1 m\u1ecdi c\u01a1 h\u1ed9i doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3. Cho d\u00f9 Apple l\u00e0 k\u1ebb chi ph\u1ed1i h\u00f4m nay nh\u01b0ng kh\u00f4ng ai bi\u1ebft c\u00e1i g\u00ec s\u1ebd x\u1ea3y ra th\u00e1ng sau, n\u0103m sau, hay v\u00e0i n\u0103m sau. L\u00e0 ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng, b\u1ea1n n\u00ean h\u1ed9i t\u1ee5 v\u00e0o Apple, Google v\u00e0 Microsoft. L\u00e0m \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n ch\u1ea1y cho m\u1ecdi th\u1ecb tr\u01b0\u1eddng v\u00e0 thi\u1ebft b\u1ecb \u0111\u1ec3 l\u00e0m c\u1ef1c \u0111\u1ea1i ti\u1ec1m n\u0103ng v\u00e0 \u00edch l\u1ee3i c\u1ee7a b\u1ea1n. C\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n trong \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng h\u01a1n ch\u1ec9 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i.<\/p>\n

B\u00f9ng n\u1ed5 kh\u00e1c cho th\u1ecb tr\u01b0\u1eddng n\u00f3ng n\u00e0y l\u00e0 \u201cthi\u1ebft k\u1ebf web di \u0111\u1ed9ng\u201d. Ng\u00e0y nay c\u00f3 h\u00e0ng tr\u0103m tri\u1ec7u \u00a0website \u1edf m\u1ecdi n\u01b0\u1edbc. T\u1ea5t nhi\u00ean, ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem qua internet nh\u01b0ng v\u00ec kh\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, ch\u00fang kh\u00f4ng th\u1ec3 kh\u1edbp t\u1ed1t trong m\u00e0n h\u00ecnh nh\u1ecf c\u1ee7a \u0111i\u1ec7n tho\u1ea1i. Nhi\u1ec1u c\u00f4ng ti \u0111ang t\u00ecm nh\u1eefng ng\u01b0\u1eddi thi\u1ebft k\u1ebf web di \u0111\u1ed9ng hay c\u00f4ng ti \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ec3 thi\u1ebft k\u1ebf l\u1ea1i ch\u00fang, l\u00e0m c\u00e1i nh\u00ecn \u0111\u1ed3 ho\u1ea1 t\u1ed1t h\u01a1n, l\u00e0m cho ch\u1eef d\u1ec5 \u0111\u1ecdc h\u01a1n, v\u00e0 l\u00e0m cho n\u00f3 d\u1ec5 d\u00f9ng h\u01a1n. V\u00ec thi\u1ebft k\u1ebf l\u1ea1i website c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi v\u00e0i ng\u01b0\u1eddi, n\u00f3 l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t h\u1ea3o cho sinh vi\u00ean b\u1eaft \u0111\u1ea7u c\u00f4ng ti ri\u00eang c\u1ee7a h\u1ecd \u0111\u1ec3 th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng n\u00e0y. Gi\u00e1 trung b\u00ecnh cho thi\u1ebft k\u1ebf l\u1ea1i web di \u0111\u1ed9ng l\u00e0 t\u1eeb n\u0103m tr\u0103m t\u1edbi hai ngh\u00ecn \u0111\u00f4 la m\u1ed7i vi\u1ec7c l\u00e0m, tu\u1ef3 theo \u0111\u01a1n gi\u1ea3n hay ph\u1ee9c t\u1ea1p th\u1ebf n\u00e0o.<\/p>\n

C\u01a1 h\u1ed9i t\u1ed1t kh\u00e1c l\u00e0 “qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng”. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb internet, “qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng” ch\u00e8n v\u00e0o nh\u1eefng \u0111\u1ea7u \u0111\u1ec1 nh\u1ecf hay \u0111o\u1ea1n video clip b\u00ean trong \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, tr\u00f2 ch\u01a1i, website di \u0111\u1ed9ng, b\u00e1o, ch\u01b0\u01a1ng tr\u00ecnhTV \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1i g\u00ec \u0111\u00f3. Tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1i g\u00ec \u0111\u00f3 hay \u0111\u1ecdc c\u00e1i g\u00ec \u0111\u00f3 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, b\u1ea1n ph\u1ea3i xem m\u01b0\u1eddi gi\u00e2y hay h\u01a1n v\u1ec1 qu\u1ea3ng c\u00e1o. N\u00f3 th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1edbi v\u00e0 v\u1eabn \u0111ang thay \u0111\u1ed5i nh\u01b0ng c\u01a1 h\u1ed9i l\u00e0 r\u1ea5t t\u1ed1t. V\u1edbi nhi\u1ec1u thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u1ebf tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, c\u00e1c c\u00f4ng ti s\u1ebd tr\u1ea3 nhi\u1ec1u ti\u1ec1n cho qu\u1ea3ng c\u00e1o h\u00e0ng ho\u00e1 c\u1ee7a h\u1ecd tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

C\u01a1 h\u1ed9i t\u1ed1t kh\u00e1c m\u00e0 kh\u00f4ng c\u1ea7n k\u0129 n\u0103ng ph\u1ea7n m\u1ec1m l\u00e0 kinh doanh ph\u1ee5 ki\u1ec7n di \u0111\u1ed9ng. Khi s\u1ed1 ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng t\u0103ng l\u00ean, nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n “trang \u0111i\u1ec3m” cho thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd \u0111\u1ec3 tr\u00f4ng kh\u00e1c v\u1edbi ng\u01b0\u1eddi kh\u00e1c. Nh\u1eefng ng\u01b0\u1eddi kinh doanh \u0111\u00e3 ph\u00e1t minh ra nhi\u1ec1u ph\u1ee5 ki\u1ec7n, t\u1eeb v\u1ecf b\u1ecdc nh\u1ef1a th\u1eddi trang, b\u1ea3o v\u1ec7 b\u1eb1ng nh\u1ef1a, \u0111\u1ec3 “che ph\u1ee7” cho m\u00e1y t\u00ednh b\u1ea3ng c\u1ee7a h\u1ecd. C\u00f3 nhi\u1ec1u ngh\u1ec7 s\u0129 v\u1ebd b\u1ed9 b\u1ea3o v\u1ec7 nh\u1ef1a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng b\u1eb1ng \u1ea3nh ngh\u1ec7 thu\u1eadt \u0111\u1ed3 ho\u1ea1 v\u00e0 b\u00e1n ch\u00fang tr\u00ean website c\u1ee7a h\u1ecd. Smartphone Expert, m\u1ed9t website b\u00e1n c\u00e1c b\u1ed9 b\u1ea3o v\u1ec7 nh\u1ef1a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c $16 tri\u1ec7u \u0111\u00f4 la trong s\u1ed1 b\u00e1n n\u0103m ngo\u00e1i.<\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o, doanh nghi\u1ec7p di \u0111\u1ed9ng y\u00eau c\u1ea7u nhi\u1ec1u h\u01a1n vi\u1ec7c c\u00f3 k\u0129 n\u0103ng k\u0129 thu\u1eadt hay \u00fd t\u01b0\u1edfng hay. B\u1ea1n c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn, b\u1ea1n ph\u1ea3i c\u00f3 vi\u1ec5n ki\u1ebfn, chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch doanh nghi\u1ec7p m\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, k\u00eanh ph\u00e2n ph\u1ed1i, chi ph\u00ed v\u00e0 r\u1ee7i ro, vi\u1ec7c b\u00e1n v\u00e0 thu th\u1eadp thu nh\u1eadp v\u00e0 ph\u1ea3i linh ho\u1ea1t b\u1eb1ng vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. C\u00f3 \u1ee9ng d\u1ee5ng m\u1edbi ch\u1ec9 l\u00e0 b\u1eaft \u0111\u1ea7u. Xin nh\u1edb r\u1eb1ng b\u1ea1n \u0111ang v\u1eadn h\u00e0nh doanh nghi\u1ec7p v\u00e0 n\u00f3 l\u00e0 doanh nghi\u1ec7p to\u00e0n c\u1ea7u, kh\u00f4ng c\u1ee5c b\u1ed9. Cho n\u00ean b\u1ea1n ph\u1ea3i ti\u1ebfp t\u1ee5c gi\u00e1m s\u00e1t xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, ki\u1ec3m \u0111i\u1ec3m chi\u1ec1u h\u01b0\u1edbng doanh nghi\u1ec7p, ph\u00e2n t\u00edch t\u00ecnh th\u1ebf to\u00e0n c\u1ea7u \u0111\u1ec3 duy tr\u00ec c\u1ea1nh tranh.<\/p>\n

L\u00e0 ng\u01b0\u1eddi doanh nghi\u1ec7p, b\u1ea1n ph\u1ea3i ngh\u0129 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, nh\u1eefng ng\u01b0\u1eddi s\u1ebd mua \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. B\u1ea1n ph\u1ea3i t\u1ef1 h\u1ecfi m\u00ecnh l\u00e0m sao kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm ra doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? Nh\u1edb r\u1eb1ng c\u00f3 h\u00e0ng tr\u0103m ngh\u00ecn \u1ee9ng d\u1ee5ng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1ecdi ng\u00e0y \u0111\u1ec1u c\u00f3 th\u00eam. L\u00e0m sao b\u1ea1n c\u1ea1nh tranh \u0111\u01b0\u1ee3c? L\u00e0m sao b\u1ea1n l\u00e0m ra ti\u1ec1n? L\u00e0m sao b\u1ea1n duy tr\u00ec doanh nghi\u1ec7p, kh\u00f4ng trong v\u00e0i th\u00e1ng m\u00e0 v\u00e0i n\u0103m. L\u00e0m sao b\u1ea1n m\u1edf r\u1ed9ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? L\u00e0m sao b\u1ea1n \u0111\u1ea1t t\u1edbi s\u1ed1 kh\u00e1ch h\u00e0ng l\u1edbn v\u00e0 \u0111\u01b0a h\u1ecd tham d\u1ef1 v\u00e0o qua th\u1eddi gian, \u0111\u1ec3 cho khi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n c\u1ea3i ti\u1ebfn, h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c mua ch\u00fang.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong doanh nghi\u1ec7p di \u0111\u1ed9ng l\u00e0 hi\u1ec3u kinh nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi d\u00f9ng s\u1ebd d\u00f9ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. N\u00f3 ph\u1ea3i d\u1ec5 d\u00e0ng (th\u00e2n thi\u1ec7n ng\u01b0\u1eddi d\u00f9ng), n\u00f3 ph\u1ea3i th\u1ef1c hi\u1ec7n t\u1ed1t (t\u1ea3i xu\u1ed1ng nhanh), n\u00f3 ph\u1ea3i \u0111\u01a1n gi\u1ea3n \u0111i\u1ec1u h\u01b0\u1edbng. Nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng khi h\u1ecd \u1edf s\u00e2n bay, ch\u1edd \u0111\u1ee3i trong v\u0103n ph\u00f2ng b\u00e1c s\u0129, h\u1ecd c\u1ea7n c\u00e1i g\u00ec \u0111\u00f3 \u0111\u1ec3 \u0111\u1ecdc hay \u0111\u1ec3 ch\u01a1i \u0111\u1ec3 gi\u1ebft th\u1eddi gian cho n\u00ean h\u1ecd c\u1ea7n c\u00e1i g\u00ec \u0111\u00f3 th\u00fa v\u1ecb \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 n\u00f3i cho b\u1ea1n b\u00e8 h\u1ecd v\u1ec1 n\u00f3. M\u1ecdi ng\u01b0\u1eddi c\u00f3 mong \u0111\u1ee3i cao, \u0111\u1eb7c bi\u1ec7t n\u1ebfu h\u1ecd ph\u1ea3i tr\u1ea3 ti\u1ec1n cho n\u00f3 cho n\u00ean b\u1ea1n ph\u1ea3i c\u1ea3i ti\u1ebfn, \u0111\u01b0a ra n\u1ed9i dung m\u1edbi, t\u00ednh n\u0103ng m\u1edbi.<\/p>\n

Xin nh\u1edb r\u1eb1ng b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng v\u00e0 m\u1edf r\u1ed9ng doanh nghi\u1ec7p di \u0111\u1ed9ng ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 v\u00e0i \u1ee9ng d\u1ee5ng. Ng\u00e0y nay, n\u00f3 v\u1eabn l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh v\u00e0 m\u1edf r\u1ed9ng nh\u01b0ng c\u1ea1nh tranh c\u0169ng \u0111ang t\u0103ng l\u00ean khi nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft v\u1ec1 n\u00f3. L\u00e0 ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t, l\u00e0 ng\u01b0\u1eddi th\u00f4ng minh nh\u1ea5t, l\u00e0 ng\u01b0\u1eddi ph\u00e1t ki\u1ebfn nh\u1ea5t th\u00ec b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Advices to mobile app developer<\/p>\n

I have received many emails asking about the opportunities in writing applications (app) for mobile phone. One student wrote: \u201cI already developed several mobile apps to share with friends but do not know how to sell it or how to start a business? Another student asked: \u201cShould I develop apps for iPhone or Android? Please advise.\u201d<\/p>\n

 <\/p>\n

\u201cMobile app\u201d business can be a profitable opportunity in this growing global market. Please note that it is \u201cMobile app\u201d since it is not just for phone but also tablet and laptops too. The boom in mobile devices expands around the world has created a new opportunity for many people, regardless whether they live. A mobile phone or a tablet is no longer a luxury device but an important thing in the global connected world. Today mobile devices allow users to browse the Web, get GPS directions, listen to music, share photos, read books, read newspapers, watch TV shows, play games, use email, conduct business, buy and sell stocks, involve in social networking, run special applications and of course make and receive phone calls.<\/p>\n

There are hundred thousands of people already write mobile app ranging from business app to game downloads. The most popular is still mobile game. Simple game like Angry Bird price at few dollars but have million downloads per week. Another apps like Ocarina allowing iPhone users to turn their phone into a wind instrument just for less than a dollar per download. People who wrote these popular apps already make several million dollars last year. If you develop app, you can sell it via Apple\u2019s app store or Google \u2018s website. You will have to share profit with them. Depend on the app and the price, these companies usually take 20% of your selling price.<\/p>\n

Do not limit yourself to one company or one device. Think about every business opportunities possible. Even Apple is the dominant today but nobody know what will happen next month, next year, or next few years. As app developers, you should focus on Apple, Google and Microsoft. Make your app for every market and device to maximize your potential and benefit. There are more opportunities in mobile app than just developing game.<\/p>\n

Another booming hot market is \u201cmobile web design\u201d. Today there are hundred millions of \u00a0website in every country. Of course, they can be viewed via the internet but since it is not designed for mobile devices, it cannot fit well into the small screen of a phone. Many companies are looking to mobile web design people or mobile application company to re-designed them, make the graphic look better, make the word easier to read, and make it easier to use. Since redesign website can easily be done by few persons, it is an excellent opportunity for students to start their own company to capture this market. Average price for redesign mobile web is priced at five hundred to two thousand dollars per job, depend on how simple or complex.<\/p>\n

Another good opportunity is \u201cMobile advertising\u201d. Similar to internet advertising and marketing, \u201cMobile ads\u201d inserts a small banner or a video clip inside a mobile apps, games, mobile websites, newspapers, TV shows to advertise something. Before you can watch something or read something on your mobile device, you must watch ten second or more of advertising. It is a new and still changing market but opportunity is very good. With so many mobile devices around the world, companies would pay a lot to get their merchandises advertise on every mobile devices.<\/p>\n

Another good opportunity that does not need software skill is the mobile accessories business. As the number of phone and tablet users increases, many people want to \u201cdress up\u201d their devices to look different from others. Business people already invented many accessories, from fashionable plastic cover, plastic protector, to \u201cclothes\u201d for their tablets. There are many artists who paint the mobile devices plastic protector with their graphic arts and sell them on their websites. The Smartphone Expert, a website selling mobile plastic protectors made $16 million in sale last year.<\/p>\n

Just like any business, mobile business requires more than having technical skill or good idea. You need to plan careful, \u00a0you must have a vision, a strategy, a business plan that analyze the market, the competitors, the distribution channels, the cost and risks, the selling and collecting revenue and be flexible by adjusting your product to meet market demand. Having an app is only a beginning. Please remember that you are operating a business and it is a global business, not a local one. So you must continue to monitor market trends, review business direction, analyze global situation to stay competitive.<\/p>\n

As a business person, you must think about your customers, people who will buy your app. You must ask yourself how a customer can find your business? Remember that there are hundred thousand apps in the market and everyday there are more. How do you compete? How do you make money? How do you stay in business, not in few months but several years. How do you expand your business? How do you reach large number of customers and continue to engage with them over time, so as your app improves, they will continue to buy them.<\/p>\n

The most important in mobile business is to understand user\u2019s experience. That means you must understand how users will use your app. It has to be easy to use (User\u2019s friendly), it has to perform well (fast download), it has to be simple to navigate. Many people use mobile devices when they are at the airport, waiting in doctor office, they need something to read or to play to kill time so they need something interesting so they can tell their friends about it. People have high expectations, especially if they have to pay for it so you must improve, offer new content, new features.<\/p>\n

Please remember that you are building and expanding a mobile business not just a few apps. Today, it is still a wide open and fast growing market but competition is going to increase as more people know about it. Be the best, be the smartest, be the most innovate than you will succeed.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u email h\u1ecfi v\u1ec1 c\u01a1 h\u1ed9i trong vi\u1ebft \u1ee9ng d\u1ee5ng (\u1ee9ng d\u1ee5ng) cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. M\u1ed9t sinh vi\u00ean vi\u1ebft: … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2034","post","type-post","status-publish","format-standard","hentry","category-xu-huong-cong-nghe"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/2034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2034"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/2034\/revisions"}],"predecessor-version":[{"id":2035,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/2034\/revisions\/2035"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}