{"id":1819,"date":"2013-07-03T20:45:00","date_gmt":"2013-07-03T13:45:00","guid":{"rendered":"http:\/\/science-technology.vn\/?p=1819"},"modified":"2013-07-03T20:45:00","modified_gmt":"2013-07-03T13:45:00","slug":"loi-khuyen-cho-cong-ti-moi","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=1819","title":{"rendered":"L\u1eddi khuy\u00ean cho c\u00f4ng ti m\u1edbi"},"content":{"rendered":"

H\u00f4m qua, m\u1ed9t nh\u00f3m sinh vi\u00ean t\u1edbi g\u1eb7p t\u00f4i. H\u1ecd n\u00f3i: \u201cCh\u00fang em s\u1eafp t\u1ed1t nghi\u1ec7p n\u0103m nay nh\u01b0ng ch\u00fang em mu\u1ed1n b\u1eaft \u0111\u1ea7u c\u00f4ng ti ri\u00eang c\u1ee7a m\u00ecnh thay v\u00ec l\u00e0m vi\u1ec7c cho ai \u0111\u00f3. Ch\u00fang em c\u00f3 \u00fd t\u01b0\u1edfng hay v\u1ec1 \u0111i\u1ec1u c\u1ea7n l\u00e0m. Ch\u00fang em \u0111\u00e3 b\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang em. B\u1ed1 m\u1eb9 ch\u00fang em \u0111\u00e3 \u0111\u1ed3ng \u00fd h\u1ed7 tr\u1ee3 cho ch\u00fang em b\u1eaft \u0111\u1ea7u c\u00f4ng ti. Tuy nhi\u00ean, ch\u00fang em mu\u1ed1n h\u1ecfi l\u1eddi khuy\u00ean c\u1ee7a th\u1ea7y.\u201d<\/span><\/p>\n

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T\u00f4i b\u1ea3o h\u1ecd: \u201cNhi\u1ec1u ng\u01b0\u1eddi tr\u1ebb mu\u1ed1n b\u1eaft \u0111\u1ea7u c\u00f4ng ti ri\u00eang c\u1ee7a h\u1ecd. H\u1ecd t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 \u00fd t\u01b0\u1edfng hay v\u00e0 k\u0129 n\u0103ng k\u0129 thu\u1eadt nh\u01b0ng doanh nghi\u1ec7p l\u00e0 nhi\u1ec1u h\u01a1n ch\u1ec9 \u00fd t\u01b0\u1edfng v\u00e0 k\u0129 n\u0103ng. \u0110\u1ec3 x\u00e2y d\u1ef1ng c\u00f4ng ti th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1eb5n l\u00f2ng mua s\u1ea3n ph\u1ea9m g\u00ec cho n\u00ean \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ki\u1ec3m \u0111i\u1ec3m l\u1ea1i c\u00e1c \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n trong ho\u00e0n c\u1ea3nh doanh nghi\u1ec7p. L\u00ed do nhi\u1ec1u c\u00f4ng ti c\u00f4ng ngh\u1ec7 th\u1ea5t b\u1ea1i l\u00e0 v\u00ec kh\u00f4ng c\u00f3 \u0111\u1ee7 kh\u00e1ch h\u00e0ng \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m l\u00e0 m\u1ed9t \u0111i\u1ec1u nh\u01b0ng x\u00e2y d\u1ef1ng doanh nghi\u1ec7p t\u1ed1t sinh ra thu nh\u1eadp v\u00e0 l\u1ee3i nhu\u1eadn l\u00e0 kh\u00f3 h\u01a1n. Nhi\u1ec1u sinh vi\u00ean th\u01b0\u1eddng l\u1ea1c quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng nh\u01b0ng khi \u0111i t\u1edbi vi\u1ec7c t\u1ea1o ra c\u00f4ng ti ri\u00eang c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n hi\u1ec7n th\u1ef1c.\u201d<\/p>\n

M\u1ed9t sinh vi\u00ean gi\u1ea3i th\u00edch: \u201cNh\u01b0ng ch\u00fang em tin r\u1eb1ng ch\u00fang em c\u00f3 \u00fd t\u01b0\u1edfng hay c\u00f3 th\u1ec3 bi\u1ebfn th\u00e0nh s\u1ea3n ph\u1ea9m l\u1edbn.\u201d<\/p>\n

T\u00f4i b\u00e1o tr\u01b0\u1edbc cho h\u1ecd: \u201cB\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t, c\u00f4ng ti kh\u00e1c c\u0169ng ngh\u0129 v\u1eady. Bao gi\u1edd c\u0169ng c\u00f3 c\u1ea1nh tranh trong kinh doanh. \u0110i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00fac \u0111\u1ea9y cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n hi\u1ec3u v\u1ec1 c\u1ea1nh tranh, th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, v\u00e0 \u01b0u th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch v\u01b0\u01a1n t\u1edbi kh\u00e1ch h\u00e0ng? L\u00e0m sao kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y b\u1ea1n? B\u1ea1n ph\u1ea3i t\u1ea1o ra website c\u00f4ng ti c\u1ee7a b\u1ea1n, g\u1eedi e-mail cho b\u1ea1n b\u00e8 v\u00e0 kh\u00e1ch h\u00e0ng, d\u00f9ng Facebook hay Twitter \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 in c\u00e1c t\u1edd qu\u1ea3ng c\u00e1o n\u1eefa.\u201d<\/p>\n

M\u1ed9t sinh vi\u00ean kh\u00e1c tr\u1ea3 l\u1eddi: \u201cCh\u00fang em \u0111\u00e3 c\u00f3 website nh\u01b0ng g\u1ee3i \u00fd c\u1ee7a th\u1ea7y v\u1ec1 emails, Facebook v\u00e0 Twitter l\u00e0 t\u1ed1t. Ch\u00fang em s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00f3. C\u00f2n c\u00f3 c\u00e1i g\u00ec kh\u00e1c n\u1eefa kh\u00f4ng \u1ea1?”<\/p>\n

T\u00f4i b\u1ea3o anh ta: \u201cT\u1ea5t nhi\u00ean c\u00f2n nhi\u1ec1u n\u1eefa. \u0110i\u1ec1u ti\u1ebfp m\u00e0 t\u1ed5 c\u00e1c b\u1ea1n c\u1ea7n l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c b\u1ea1n s\u1ebd b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u1edbi gi\u00e1 bao nhi\u00eau. \u0110i\u1ec1u n\u00e0y l\u00e0 quan tr\u1ecdng v\u00ec b\u1ea1n c\u1ea7n l\u00e0m ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111i t\u1edbi gi\u00e1 \u0111\u00fang. L\u00e0 m\u1ed9t c\u00f4ng ti, b\u1ea1n ph\u1ea3i h\u00ecnh dung ra c\u00e1ch l\u00e0m ra ti\u1ec1n. B\u1ea1n c\u1ea7n bi\u1ebft bao nhi\u00eau kh\u00e1ch h\u00e0ng s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 bao nhi\u00eau ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n \u01b0\u1edbc l\u01b0\u1ee3ng t\u1ed5ng chi ph\u00ed ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, k\u1ec3 c\u1ea3 l\u01b0\u01a1ng c\u1ee7a b\u1ea1n. \u0110\u1ec3 cho c\u00f4ng ti c\u1ee7a b\u1ea1n s\u1ed1ng \u0111\u01b0\u1ee3c, thu nh\u1eadp c\u1ee7a b\u1ea1n ph\u1ea3i l\u1edbn h\u01a1n t\u1ed5ng chi ph\u00ed. L\u00e0m cho kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m l\u00e0 k\u0129 n\u0103ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a nh\u00e0 doanh nghi\u1ec7p. B\u1ea1n ph\u1ea3i hi\u1ec3u c\u1ea7n l\u1ea5y c\u00e1i g\u00ec \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u00e0 \u0111\u01b0a v\u00e0o trong k\u1ebf ho\u1ea1ch kinh doanh. B\u1ea1n c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean internet nh\u01b0ng b\u1ea1n c\u0169ng c\u1ea7n ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u1ec3 b\u00e1n n\u00f3 \u1edf c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, b\u1ea1n c\u1ea7n l\u00e0m cho n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t trong g\u00f3i \u0111\u1ec3 ph\u00e2n ph\u1ed1i. B\u1ea1n c\u1ea7n gi\u1eef th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ecdi s\u1ed1 b\u00e1n, thu nh\u1eadp, chi ph\u00ed, chi ti\u00eau v\u00e0 m\u1ecdi th\u1ee9 kh\u00e1c.\u201d<\/p>\n

M\u1ed9t sinh vi\u00ean gi\u1ea3i th\u00edch: \u201cCh\u00fang em \u0111\u00e3 ngh\u0129 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. B\u00e1c c\u1ee7a em l\u00e0m trong kinh doanh b\u00e1n l\u1ebb v\u00e0 b\u00e1c \u1ea5y h\u1ee9a gi\u00fap ch\u00fang em ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang em cho c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c. N\u1ebfu c\u00f4ng ti ch\u00fang em l\u00e0m t\u1ed1t, ch\u00fang em c\u00f3 th\u1ec3 thu\u00ea sinh vi\u00ean t\u1ed1t nghi\u1ec7p \u1edf c\u00e1c tr\u01b0\u1eddng kinh doanh \u0111\u1ec3 gi\u00fap ch\u00fang em n\u1eefa.\u201d<\/p>\n

T\u00f4i b\u1ea3o h\u1ecd: \u201cB\u00e1n h\u00e0ng l\u00e0 kh\u00f4ng \u0111\u1ee7. B\u1ea1n c\u1ea7n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng h\u1ed7 tr\u1ee3 n\u1eefa. B\u00ean c\u1ea1nh vi\u1ec7c gi\u00fap cho h\u1ecd d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n gi\u1ea3i quy\u1ebft cho c\u00e1c l\u1ed7i v\u00e0 tr\u1ea3 l\u1eddi m\u1ecdi c\u00e2u h\u1ecfi m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u1eafng nghe \u0111i\u1ec1u kh\u00e1ch h\u00e0ng n\u00f3i v\u00e0 t\u1ed5 h\u1ee3p c\u00e1c g\u1ee3i \u00fd c\u1ee7a h\u1ecd v\u00e0 trong vi\u1ec7c \u0111\u01b0a ra ti\u1ebfp. B\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n \u0111\u1ec3 gi\u00fap cho kh\u00e1ch h\u00e0ng t\u00edch h\u1ee3p v\u00e0 b\u1ed5 sung s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0o trong c\u00f4ng ti c\u1ee7a h\u1ecd. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh c\u1ea5u ph\u1ea7n ch\u00ednh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n c\u00f3 h\u1ed7 tr\u1ee3 t\u1ed1t. Nhi\u1ec1u c\u00f4ng ti ch\u1ec9 quan t\u00e2m t\u1edbi vi\u1ec7c l\u00e0m v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m nh\u01b0ng th\u00e0nh c\u00f4ng t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a doanh nghi\u1ec7p tu\u1ef3 thu\u1ed9c v\u00e0o n\u00f3 gi\u00fap \u0111\u01b0\u1ee3c bao nhi\u00eau cho kh\u00e1ch h\u00e0ng \u0111\u1ea1t t\u1edbi m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. Kh\u00e1ch h\u00e0ng tho\u1ea3 m\u00e3n l\u00e0 “ng\u01b0\u1eddi b\u00e1n h\u00e0ng” t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n b\u1edfi v\u00ec h\u1ecd s\u1ebd mua n\u1eefa v\u00e0 khuy\u00ean ng\u01b0\u1eddi kh\u00e1c mua n\u1eefa. Ng\u01b0\u1ee3c l\u1ea1i, kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng s\u1ebd tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t cho b\u1ea1n v\u00ec h\u1ecd c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi ng\u01b0\u1eddi kh\u00e1c n\u1eefa. T\u00f4i \u0111\u00e3 th\u1ea5y nhi\u1ec1u c\u00f4ng ti th\u1ea5t b\u1ea1i b\u1edfi v\u00ec h\u1ecd \u0111\u00e3 kh\u00f4ng ch\u00fa \u00fd t\u1edbi kh\u00e1ch h\u00e0ng. Ng\u00e0y nay ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti \u0111\u1ec1u v\u1ed9i v\u00e0ng l\u00e0m ti\u1ec1n nhanh ch\u00f3ng v\u00e0 kh\u00f4ng ch\u00fa \u00fd t\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 sai l\u1ea7m l\u1edbn. T\u1ed1t h\u01a1n c\u1ea3 l\u00e0 h\u1ecdc t\u1eeb th\u1ea5t b\u1ea1i c\u1ee7a h\u1ecd \u0111\u1ec3 tr\u00e1nh ph\u1ea1m c\u00f9ng sai l\u1ea7m. Ph\u1ea3i \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb \u0111\u1ec3 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m cho n\u00f3 t\u1ed1t h\u01a1n khi b\u1ea1n thu \u0111\u01b0\u1ee3c nhi\u1ec1u kinh nghi\u1ec7m h\u01a1n v\u00e0 khi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. Nh\u1edb r\u1eb1ng c\u00f3 l\u1ebd m\u1ea5t v\u00e0i th\u00e1ng \u0111\u1ec3 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0m \u0111i\u1ec1u b\u1ea1n mu\u1ed1n. Ki\u00ean nh\u1eabn b\u1ea1n s\u1ebd l\u00e0m t\u1ed1t h\u01a1n v\u1edbi th\u1ef1c t\u1ebf.\u201d<\/p>\n

T\u1ed5 \u0111\u1ed3ng \u00fd: \u201cCh\u00fang em \u0111\u00e1nh gi\u00e1 cao l\u1eddi khuy\u00ean c\u1ee7a th\u1ea7y. C\u00f2n c\u00e1i g\u00ec m\u00e0 th\u1ea7y mu\u1ed1n n\u00f3i cho ch\u00fang em n\u1eefa kh\u00f4ng?”<\/p>\n

T\u00f4i k\u1ebft lu\u1eadn: \u201cC\u00f3 ch\u1ee9, v\u1eabn c\u00f3 c\u00e1i g\u00ec \u0111\u00f3. L\u00e0 gi\u00e1o s\u01b0 c\u1ee7a c\u00e1c em, t\u00f4i r\u1ea5t vui m\u1eebng l\u00e0 t\u1ed5 c\u1ee7a c\u00e1c b\u1ea1n \u0111\u00e3 \u0111i t\u1edbi ph\u00e1t ki\u1ebfn v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh s\u1ea3n ph\u1ea9m. C\u00e1c b\u1ea1n c\u00f2n tr\u1ebb v\u00e0 c\u00f3 t\u01b0\u01a1ng lai xu\u1ea5t s\u1eafc ph\u00eda tr\u01b0\u1edbc nh\u01b0ng c\u00e1c b\u1ea1n ph\u1ea3i luy\u1ec7n t\u1eadp th\u1eadn tr\u1ecdng tr\u1ecdng trong kinh doanh, v\u00ec th\u1ebf gi\u1edbi kinh doanh \u0111\u1ea7y nh\u1eefng b\u1ea5t l\u01b0\u01a1ng v\u00e0 b\u1ecbp b\u1ee3m. Gi\u1eef s\u1ef1 ch\u00ednh tr\u1ef1c c\u1ee7a b\u1ea1n v\u00ec n\u00f3 l\u00e0 \u0111i\u1ec1u s\u1ebd b\u1ea3o v\u1ec7 b\u1ea1n trong th\u1ebf gi\u1edbi thay \u0111\u1ed5i nhanh ch\u00f3ng n\u00e0y. Gi\u1eef tinh th\u1ea7n t\u1ed1t trong c\u00e1c th\u00e0nh vi\u00ean t\u1ed5 v\u00e0 g\u00ecn gi\u1eef s\u1ef1 h\u00e0i ho\u00e0 c\u1ee7a t\u1ed5. \u0110\u1eebng bao gi\u1edd qu\u00ean r\u1eb1ng b\u1ea1n l\u00e0 con trai v\u00e0 con g\u00e1i c\u1ee7a b\u1ed1 m\u1eb9 b\u1ea1n, cho n\u00ean b\u1ea1n ph\u1ea3i l\u00e0m c\u00e1i g\u00ec \u0111\u00f3 m\u00e0 h\u1ecd s\u1ebd t\u1ef1 h\u00e0o v\u1ec1 b\u1ea1n. C\u00f4ng b\u1eb1ng v\u00e0 trung th\u1ef1c v\u1edbi m\u1ecdi ng\u01b0\u1eddi. Ti\u1ec1n b\u1ea1c c\u00f3 th\u1ec3 t\u1edbi v\u00e0 \u0111i nh\u01b0ng s\u1ef1 ch\u00ednh tr\u1ef1c v\u00e0 danh d\u1ef1 l\u00e0 nh\u1eefng \u0111i\u1ec1u \u1edf l\u1ea1i v\u1edbi b\u1ea1n m\u00e3i m\u00e3i. B\u1ea1n c\u0169ng l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a x\u00e3 h\u1ed9i cho n\u00ean b\u1ea1n ph\u1ea3i l\u00e0m b\u1ea5t k\u00ec c\u00e1i g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 l\u00e0 c\u00f4ng d\u00e2n t\u1ed1t. Ti\u1ebfp t\u1ee5c h\u1ecdc nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1edfi v\u00ec m\u1ecdi s\u1ef1 s\u1ebd thay \u0111\u1ed5i. T\u00f4i ch\u1eafc t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n s\u1ebd l\u00e0m t\u1ed1t.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Advices to new company<\/p>\n

Yesterday, a group of students came to see me. They said: \u201cWe are graduating this year but we want to start our own company instead of working for somebody. We have good ideas of what to do. We already started design our product. Our parents have agreed to support us to start a company. However, we want to ask your advices.\u201d<\/p>\n

 <\/p>\n

I told them: \u201cMany young people want to start their own company. They all have good ideas and technical skills but a business is more than just ideas and skills. To build a successful company, you need to know what products your customers are willing to buy so it is important to review your ideas in a business context. The reason many technology companies failed because there are not enough customers to buy their products. Develop software product is one thing but building a good business that generate revenue and profits is more difficult. Many students are often optimistic about the market but when it comes to create your own company, you need to be realistic.\u201d<\/p>\n

A student explained: \u201cBut we believe that we have a good idea that could turn into a great product.\u201d<\/p>\n

I cautioned them: \u201cYou think that you have a good product, so does other company. There is always competition in the business. What you need is to have a business strategy that promotes your product. In order to do that, you need to understand the competition, the market, the customers, and the advantages of your product. You need to know how to reach your customers? How do customers find you? You must create your company websites, send e-mails to friends and customers, using Facebook or twitter to market your product and print advertising brochures too.\u201d<\/p>\n

Another student answered: \u201cWe already have a website but your suggestion on emails, Facebook and Twitter is good. We will do that. Is there anything else?”<\/p>\n

I told him: \u201cOf course, there are more. The next thing that your team need is to determine how much you will sell your product. This is important because you need to do market analysis to come up with the right price. As a company, you must figure out how to make money. You need to know how much customers is willing to pay for your product and how many of them will buy your product. You need to estimate your total costs of develop your product, including your salaries. For your company to survive, your revenue must be greater than the overall cost. Getting customers to buy a product is the most important skills of an entrepreneur. You must understand what it takes to do that and put into a business plan. You may sell your product on the internet but you also need sale persons to sell it to retail stores. In that case, you need to have it placed in package for distribution. You need to keep detail information of all sales, revenues, costs, expenses and everything else.\u201d<\/p>\n

A student explained: \u201cWe have thought about that. My uncle is in retail business and he promises to help us distribute our product to other stores. If our company does well, we may hire graduates in business schools to help us too.\u201d<\/p>\n

I told them: \u201cSelling is not enough. You need to provide customer support too. Besides helping them to use your product, you need to deal with defects and answer any questions that your customer has. It is important to listen to what customers say and incorporate their suggestions into the next release. You may consider providing consulting services to help customers integrate and implement your products in their companies. If your product is becoming a major component of a business, you need to have good support. Many companies only concern with making and selling product but the ultimate success of a business depends on how much it helps customers achieve their objectives. Satisfied customers are your best \u201csales people\u201d because they will buy more and recommend other to buy too. On the contrary, unhappy customers will become your biggest issue as they can influence others too. I have seen many companies failed because they did not pay attention to customers. Today most companies are in a hurry to make quick money and do not pay attention to customers. That is a big mistake. It is better to learn from their failures to avoid making the same mistake. Be prepared to improve your product and make it better as you gain more experience and as the market changes. Remember that it will probably take several months to get your business to do what you wish. Be patient you will get better with practice.\u201d<\/p>\n

The team agreed: \u201cWe appreciate your advices. Is there anything that you want to tell us?”<\/p>\n

I concluded: \u201cYes, there is something. As your professor, I am very glad that your team has come up with an innovation and turns it into a product. You are young and have excellent future ahead but you must exercise caution in your business, for the business world is full of dishonesties and trickery. Keep your integrity because it is things that will protect you in this fast changing world. Keep good spirit among team members and preserve the team harmony. Never forget that you are sons and daughters of your parents so you must do something that they will be proud of you. Be fair and honest to everybody. Money can come and goes but integrity and honor are things that stay with you forever. You are also members of society so you must do whatever you can to be good citizens. Continue to learn as much as you can because things will change. I am sure you all will do well.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00f4m qua, m\u1ed9t nh\u00f3m sinh vi\u00ean t\u1edbi g\u1eb7p t\u00f4i. H\u1ecd n\u00f3i: \u201cCh\u00fang em s\u1eafp t\u1ed1t nghi\u1ec7p n\u0103m nay nh\u01b0ng ch\u00fang em mu\u1ed1n b\u1eaft \u0111\u1ea7u c\u00f4ng … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,16],"tags":[],"class_list":["post-1819","post","type-post","status-publish","format-standard","hentry","category-loi-khuyen-cho-sinh-vien","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1819"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1819\/revisions"}],"predecessor-version":[{"id":1820,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1819\/revisions\/1820"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}