{"id":1687,"date":"2013-07-03T15:57:30","date_gmt":"2013-07-03T08:57:30","guid":{"rendered":"http:\/\/science-technology.vn\/?p=1687"},"modified":"2013-07-03T15:57:30","modified_gmt":"2013-07-03T08:57:30","slug":"loi-khuyen-ve-bat-dau-cong-ti-rieng-cua-ban","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=1687","title":{"rendered":"L\u1eddi khuy\u00ean v\u1ec1 b\u1eaft \u0111\u1ea7u c\u00f4ng ti ri\u00eang c\u1ee7a b\u1ea1n"},"content":{"rendered":"

T\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0i email h\u1ecfi v\u1ec1 l\u1eddi khuy\u00ean \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti. M\u1ed9t s\u1ed1 sinh vi\u00ean mu\u1ed1n b\u1eaft \u0111\u1ea7u c\u00f4ng ti ri\u00eang c\u1ee7a h\u1ecd khi h\u1ecd v\u1eabn c\u00f2n trong tr\u01b0\u1eddng; m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n sau khi l\u00e0m vi\u1ec7c trong c\u00f4ng nghi\u1ec7p \u0111\u01b0\u1ee3c v\u00e0i n\u0103m mu\u1ed1n b\u1eaft \u0111\u1ea7u c\u00f4ng ti ri\u00eang c\u1ee7a h\u1ecd thay v\u00ec l\u00e0m vi\u1ec7c cho ai \u0111\u00f3.<\/span><\/p>\n

B\u1ea1n c\u1ea7n ba \u0111i\u1ec1u \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti c\u00f4ng ngh\u1ec7 th\u00e0nh c\u00f4ng: B\u1ea1n ph\u1ea3i c\u00f3 \u00fd t\u01b0\u1edfng hay m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n v\u00e0 s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n cho n\u00f3; b\u1ea1n ph\u1ea3i c\u00f3 ng\u01b0\u1eddi gi\u1ecfi v\u1edbi k\u0129 n\u0103ng k\u0129 thu\u1eadt v\u00e0 doanh nghi\u1ec7p; v\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 \u0111\u1ee7 ti\u1ec1n \u0111\u1ec3 gi\u1eef cho c\u00f4ng ti c\u1ee7a b\u1ea1n k\u00e9o d\u00e0i \u00edt nh\u1ea5t m\u1ed9t n\u0103m. (B\u1ea1n ph\u1ea3i c\u1ed1 chi ti\u00eau \u00edt ti\u1ec1n nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c.) Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti m\u1edbi th\u00e0nh l\u1eadp m\u00e0 th\u1ea5t b\u1ea1i th\u01b0\u1eddng b\u1ecf s\u00f3t m\u1ed9t hay m\u1ed9t s\u1ed1 trong ba \u0111i\u1ec1u n\u00e0y.<\/p>\n

B\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti ph\u1ea7n m\u1ec1m l\u00e0 kh\u00f4ng d\u1ec5 d\u00e0ng. N\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti \u0111\u1ec3 l\u00e0m gi\u1ea7u th\u00ec b\u1ea1n \u0111ang m\u01a1. Theo d\u1eef li\u1ec7u c\u00f4ng nghi\u1ec7p, ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti th\u00e0nh c\u00f4ng \u0111\u00e3 kh\u00f4ng l\u00e0m cho ng\u01b0\u1eddi ch\u1ee7 c\u1ee7a n\u00f3 gi\u1ea7u l\u00ean, n\u00f3 ch\u1ec9 l\u00e0m cho h\u1ecd kh\u1ea5m kh\u00e1 v\u1ec1 t\u00e0i ch\u00ednh. Gi\u1ea7u l\u00ean l\u00e0 ngo\u1ea1i l\u1ec7. \u0110\u1eebng ngh\u0129 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 Mark Zuckerberg hay Bill Gates b\u1eb1ng vi\u1ec7c c\u00f3 c\u00f4ng ti ph\u1ea7n m\u1ec1m.<\/p>\n

B\u1ea1n ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t \u00fd t\u01b0\u1edfng; kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 “\u00fd t\u01b0\u1edfng ch\u00f3i l\u1ecdi”. C\u00e1ch h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ti ph\u1ea7n m\u1ec1m l\u00e0m ra ti\u1ec1n l\u00e0 cung c\u1ea5p cho m\u1ecdi ng\u01b0\u1eddi c\u00f4ng ngh\u1ec7 t\u1ed1t h\u01a1n, gi\u1ea3i ph\u00e1p t\u1ed1t h\u01a1n l\u00e0 h\u1ecd c\u00f3 hi\u1ec7n th\u1eddi. Facebook kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd t\u01b0\u1edfng ch\u00f3i l\u1ecdi; n\u00f3 b\u1eaft \u0111\u1ea7u nh\u01b0 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i cho sinh vi\u00ean \u0111\u1ea1i h\u1ecdc \u0111\u1ec3 g\u1eb7p g\u1ee1 l\u1eabn nhau. Google kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd t\u01b0\u1edfng ch\u00f3i l\u1ecdi, n\u00f3 b\u1eaft \u0111\u1ea7u \u0111\u01a1n gi\u1ea3n nh\u01b0 m\u1ed9t tr\u1ea1m t\u00ecm ki\u1ebfm web gi\u00fap m\u1ecdi ng\u01b0\u1eddi t\u00ecm ra c\u00e1i h\u1ecd \u0111ang t\u00ecm. K\u1ebf ho\u1ea1ch nguy\u00ean thu\u1ef7 c\u1ee7a Microsoft l\u00e0 b\u00e1n ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh ch\u1ee9 kh\u00f4ng ph\u1ea3i h\u1ec7 \u0111i\u1ec1u h\u00e0nh. Apple b\u1eaft \u0111\u1ea7u nh\u01b0 “b\u1ed9 l\u1eafp r\u00e1p” cho nh\u1eefng ng\u01b0\u1eddi nghi\u1ec7p d\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u1ec3 d\u1ef1ng m\u00e1y t\u00ednh gia \u0111\u00ecnh.<\/p>\n

\u00dd t\u01b0\u1edfng b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti ch\u1ec9 l\u00e0 m\u1edbi l\u00e0 m\u1edf \u0111\u1ea7u. B\u01b0\u1edbc ti\u1ebfp l\u00e0 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng n\u00e0y th\u00e0nh s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho n\u00f3. M\u1ed9t \u00fd t\u01b0\u1edfng kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 \u00fd t\u01b0\u1edfng t\u1ed1t ch\u00fat n\u00e0o. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u00e0m sao b\u1ea1n bi\u1ebft r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd s\u1eb5n l\u00f2ng tr\u1ea3 ti\u1ec1n cho ch\u00fang? B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng; b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n m\u1eabu; b\u1ea1n c\u00f3 th\u1ec3 th\u1eed theo qui m\u00f4 nh\u1ecf tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng n\u00f3 nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c.<\/p>\n

G\u1ee3i \u00fd c\u1ee7a t\u00f4i l\u00e0 t\u1ea1i sao kh\u00f4ng sao ch\u00e9p \u00fd t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c? Khi c\u00e1c c\u00f4ng ti th\u00e0nh c\u00f4ng \u1edf M\u0129, nhi\u1ec1u \u00fd t\u01b0\u1edfng \u0111\u00e3 b\u1ecb “sao ch\u00e9p” \u1edf Trung Qu\u1ed1c, \u1ea4n \u0110\u1ed9 v\u00e0 ch\u00e2u \u00c2u v\u00e0 t\u1ea5t c\u1ea3 h\u1ecd \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t. N\u1ebfu n\u00f3 c\u00f3 t\u00e1c d\u1ee5ng t\u1ed1t \u1edf n\u01b0\u1edbc n\u00e0y, n\u00f3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c th\u00edch \u1ee9ng cho n\u01b0\u1edbc kh\u00e1c v\u00e0 ng\u00f4n ng\u1eef kh\u00e1c.<\/p>\n

Khi c\u00e1c c\u00f4ng ti l\u1eef h\u00e0nh tr\u1ef1c tuy\u1ebfn nh\u01b0 \u201cExpedia\u201d, \u201cTravelocity\u201d, \u201cOrbitz\u201d th\u00e0nh c\u00f4ng \u1edf M\u0129, c\u00e1c n\u01b0\u1edbc kh\u00e1c sao ch\u00e9p \u0111i\u1ec1u \u0111\u00f3 v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng ti l\u1eef h\u00e0nh tr\u1ef1c tuy\u1ebfn \u1edf n\u01b0\u1edbc h\u1ecd. Trung Qu\u1ed1c c\u00f3 \u201cCtrip\u201d v\u00e0 \u1ea4n \u0110\u1ed9 c\u00f3 \u201cMakeMyTrip\u201d, \u201cCleartrip\u201d, \u201cYatra\u201d v\u00e0 \u201cTravelguru\u201d. Khi \u201cMonster\u201d tr\u1edf th\u00e0nh c\u1ed5ng vi\u1ec7c l\u00e0m tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t v\u1edbi h\u00e0ng tri\u1ec7u vi\u1ec7c l\u00e0m \u0111\u01b0\u1ee3c \u0111\u0103ng m\u1ed7i ng\u00e0y, c\u00e1c n\u01b0\u1edbc kh\u00e1c c\u0169ng sao ch\u00e9p \u0111i\u1ec1u \u0111\u00f3. Trung Qu\u1ed1c c\u00f3 \u201c51dotcom\u201d v\u00e0 \u1ea4n \u0110\u1ed9 c\u00f3 \u201cNaukri\u201d. Khi \u201cMapquest\u201d l\u00e0 website ch\u1ec9 \u0111\u01b0\u1eddng d\u1eabn l\u1ed1i th\u00e0nh c\u00f4ng \u1edf M\u0129, Trung Qu\u1ed1c c\u0169ng ph\u00e1t tri\u1ec3n \u201cAutoNavi\u201d v\u00e0 \u1ea4n \u0110\u1ed9 c\u00f3 \u201cMapmyIndia\u201d. Khi \u201cPayPal\u201d l\u00e0 c\u00f4ng ti thanh to\u00e1n tr\u1ef1c tuy\u1ebfn th\u00e0nh c\u00f4ng \u1edf M\u0129, Trung Qu\u1ed1c c\u0169ng ph\u00e1t tri\u1ec3n \u201c99Bill\u201d v\u00e0 \u1ea4n \u0110\u1ed9 c\u00f3 \u201cPayMate\u201d. Danh s\u00e1ch n\u00e0y l\u00e0 v\u00f4 t\u1eadn v\u1edbi c\u00e1c c\u00f4ng ti \u1edf c\u00e1c n\u01b0\u1edbc kh\u00e1c nhau d\u00f9ng \u00fd t\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1 c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Ng\u00e0y nay Baidu, Alibaba, SINA, Tencent, DangDang, v\u00e0 RenRen l\u00e0 nh\u1eefng c\u00f4ng ti c\u00f4ng ngh\u1ec7 th\u00e0nh c\u00f4ng nh\u1ea5t \u1edf Trung Qu\u1ed1c. Th\u1ef1c t\u1ebf h\u1ecd \u0111\u00e3 sao ch\u00e9p \u00fd t\u01b0\u1edfng c\u1ee7a Yahoo, Google, eBay v\u00e0 Amazon \u1edf M\u0129. H\u1ecd \u0111\u00e3 l\u00e0m s\u1eeda \u0111\u1ed5i n\u00e0o \u0111\u00f3, th\u00eam v\u00e0i t\u00ednh n\u0103ng m\u1edbi cho kh\u1edbp v\u1edbi v\u0103n ho\u00e1 c\u1ee7a h\u1ecd v\u00e0 h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng Trung Qu\u1ed1c. C\u00f9ng \u0111i\u1ec1u n\u00e0y c\u0169ng x\u1ea3y ra \u1edf \u1ea4n \u0110\u1ed9, v\u00e0 c\u00e1c n\u01b0\u1edbc ch\u00e2u \u00c2u cho n\u00ean c\u00f3 l\u00ed do t\u1ed1t \u0111\u1ec3 nh\u00e2n b\u1ea3n nh\u1eefng th\u00e0nh c\u00f4ng n\u00e0y \u1edf n\u01a1i kh\u00e1c. Ch\u1eebng n\u00e0o b\u1ea1n ch\u01b0a \u0111i t\u1edbi \u00fd t\u01b0\u1edfng duy nh\u1ea5t cho c\u00f4ng ti c\u1ee7a b\u1ea1n t\u00f4i kh\u00f4ng th\u1ea5y c\u00e1i g\u00ec sai trong vi\u1ec7c vay m\u01b0\u1ee3n c\u00e1c \u00fd t\u01b0\u1edfng th\u00e0nh c\u00f4ng t\u1eeb ai \u0111\u00f3 \u0111\u00e3 th\u00e0nh c\u00f4ng, s\u1eeda \u0111\u1ed5i v\u00e0 th\u00edch \u1ee9ng ch\u00fang \u0111\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng trong n\u01b0\u1edbc b\u1ea1n v\u00e0 ng\u00f4n ng\u1eef c\u1ee7a b\u1ea1n. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

\u0110i\u1ec1u th\u1ee9 hai l\u00e0 c\u00f3 ng\u01b0\u1eddi gi\u1ecfi v\u1edbi k\u0129 n\u0103ng k\u0129 thu\u1eadt v\u00e0 doanh nghi\u1ec7p? M\u1ed9t trong nh\u01b0ng nguy\u00ean nh\u00e2n th\u00f4ng th\u01b0\u1eddng nh\u1ea5t g\u00e2y th\u1ea5t b\u1ea1i cho c\u00f4ng ti m\u1edbi th\u00e0nh l\u1eadp l\u00e0 v\u1ea5n \u0111\u1ec1 con ng\u01b0\u1eddi. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng ai l\u00e0 ng\u01b0\u1eddi ch\u1ee7 v\u00e0 ai l\u00e0 nh\u00e2n vi\u00ean. Ng\u01b0\u1eddi ch\u1ee7 s\u1edf h\u1eefu c\u00f4ng ti v\u00e0 m\u1ecdi th\u1ee9; nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng cho \u0111i\u1ec1u h\u1ecd l\u00e0m. H\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch n\u00e0o \u0111\u00f3 nh\u01b0 tu\u1ef3 ch\u1ecdn c\u1ed5 ph\u1ea7n v\u00e0 \u0111i\u1ec3m th\u01b0\u1edfng nh\u01b0ng theo ch\u1ec9 \u0111\u1ea1o c\u1ee7a ng\u01b0\u1eddi ch\u1ee7. N\u1ebfu b\u1ea1n b\u1eaft \u0111\u1ea7u c\u00f4ng ti v\u1edbi m\u1ed9t nh\u00f3m b\u1ea1n, b\u1ea1n ph\u1ea3i c\u00f3 t\u00e0i li\u1ec7u ph\u00e1p l\u00ed li\u00ean quan t\u1edbi quy\u1ec1n l\u00e0m ch\u1ee7 c\u1ee7a c\u00f4ng ti nh\u01b0 ai l\u00e0m ch\u1ee7 bao nhi\u00eau ph\u1ea7n tr\u0103m c\u00f4ng ti. Kh\u00f4ng c\u00f3 \u0111i\u1ec1u \u0111\u00f3, s\u1ebd c\u00f3 v\u1ea5n \u0111\u1ec1 khi c\u00f4ng ti \u0103n n\u00ean l\u00e0m gia. \u0110\u1ed9t nhi\u00ean m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n c\u1ed5 ph\u1ea7n l\u1edbn h\u01a1n v\u1ec1 t\u00e0i s\u1ea3n c\u1ee7a c\u00f4ng ti. N\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n bi\u1ebft v\u1ec1 m\u1ecdi ng\u01b0\u1eddi, b\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean khi th\u1ea5y m\u1ed9t s\u1ed1 ng\u01b0\u1eddi s\u1ebd thay \u0111\u1ed5i khi l\u1ee3i nhu\u1eadn hay quy\u1ec1n s\u1edf h\u1eefu b\u1ecb ph\u00e2n chia trong nh\u00f3m. T\u00f4i bi\u1ebft nhi\u1ec1u c\u00f4ng ti nh\u1ecf b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t nh\u00f3m b\u1ea1n b\u00e8 nh\u01b0ng t\u00f4i th\u01b0\u1eddng t\u1ef1 h\u1ecfi bao nhi\u00eau ng\u01b0\u1eddi c\u00f2n l\u00e0 b\u1ea1n b\u00e8 sau khi c\u00f4ng ti l\u00ean v\u00e0 xu\u1ed1ng.<\/p>\n

\u1ede M\u0129, ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ti \u0111\u1ec1u b\u1eaft \u0111\u1ea7u quanh c\u00e1c \u0111\u1ea1i h\u1ecdc, b\u1edfi v\u00ec \u0111\u00f3 l\u00e0 ch\u1ed7 m\u1ecdi ng\u01b0\u1eddi g\u1eb7p g\u1ee1 v\u00e0 chia s\u1ebb \u00fd t\u01b0\u1edfng. N\u1ebfu b\u1ea1n mu\u1ed1n b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti, c\u00f3 l\u1ebd b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n bi\u1ebft t\u1eeb \u0111\u1ea1i h\u1ecdc. L\u00e0 sinh vi\u00ean b\u1ea1n n\u00ean c\u1ed1 g\u1eafng l\u00e0m b\u1ea1n v\u1edbi th\u1eadt nhi\u1ec1u ng\u01b0\u1eddi t\u1ed1t \u1edf tr\u01b0\u1eddng. B\u1ea1n c\u1ea7n nh\u1eadn di\u1ec7n ai c\u00f3 th\u1ec3 tin c\u1eady \u0111\u01b0\u1ee3c v\u00e0 ai kh\u00f4ng tin c\u1eady. Ch\u1ed7 th\u00f4ng d\u1ee5ng kh\u00e1c l\u00e0 \u1edf c\u00e1c d\u1ef1 \u00e1n Capstone n\u01a1i b\u1ea1n ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi nhau. Trong m\u00f4i tr\u01b0\u1eddng c\u1ed9ng t\u00e1c n\u00e0y, d\u1ec5 ch\u1ecdn l\u1ef1a ng\u01b0\u1eddi t\u1ed1t t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c h\u01a1n. M\u1ed9t c\u00e1ch l\u00ed t\u01b0\u1edfng b\u1ea1n mu\u1ed1n \u1edf trong hai v\u00e0 b\u1ed1n s\u00e1ng l\u1eadp vi\u00ean. S\u1ebd kh\u00f3 b\u1eaft \u0111\u1ea7u ch\u1ec9 v\u1edbi m\u1ed9t ng\u01b0\u1eddi. B\u1eb1ng vi\u1ec7c c\u00f3 hai t\u1edbi b\u1ed1n, t\u1eebng ng\u01b0\u1eddi c\u00f3 k\u0129 n\u0103ng b\u00f9 nhau, b\u1ea1n s\u1ebd c\u00f3 c\u00e2n b\u1eb1ng h\u01a1n trong c\u00f4ng ti so v\u1edbi ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi.<\/p>\n

Trong h\u1ea7u h\u1ebft c\u00f4ng ti c\u00f4ng ngh\u1ec7, nhi\u1ec1u ng\u01b0\u1eddi s\u00e1ng l\u1eadp l\u00e0 ng\u01b0\u1eddi k\u0129 thu\u1eadt nh\u01b0ng m\u1ed9t m\u00ecnh k\u0129 thu\u1eadt l\u00e0 kh\u00f4ng \u0111\u1ee7. B\u1ea1n c\u1ea7n ng\u01b0\u1eddi kinh doanh \u0111\u1ec3 gi\u1eef cho c\u00f4ng ti c\u00e2n b\u1eb1ng. Ng\u01b0\u1eddi k\u0129 thu\u1eadt th\u01b0\u1eddng ra quy\u1ebft \u0111\u1ecbnh kinh doanh k\u00e9m, ti\u00eau bi\u1ec3u nh\u01b0 trong hi\u1ec7n t\u01b0\u1ee3ng Dot.com v\u00e0i n\u0103m tr\u01b0\u1edbc. Ng\u01b0\u1eddi kinh doanh l\u00e0 k\u00e9m khi quy\u1ebft \u0111\u1ecbnh ph\u1ea3i l\u00e0m g\u00ec v\u1edbi c\u00f4ng ngh\u1ec7, b\u1edfi v\u00ec h\u1ecd kh\u00f4ng hi\u1ec3u n\u00f3 \u0111\u1ee7 r\u00f5. \u0110\u1ec3 c\u00f4ng ti th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n c\u1ea3 hai lo\u1ea1i ng\u01b0\u1eddi. Ng\u01b0\u1eddi k\u0129 thu\u1eadt \u01b0a th\u00edch l\u00e0m vi\u1ec7c trong th\u1ebf gi\u1edbi thu\u1ea7n khi\u1ebft, tr\u00ed tu\u1ec7 c\u1ee7a ph\u1ea7n m\u1ec1m, h\u1ecd kh\u00f4ng mu\u1ed1n gi\u1ea3i quy\u1ebft v\u1edbi v\u1ea5n \u0111\u1ec1 t\u00e0i ch\u00ednh hay v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd c\u1ea7n ai \u0111\u00f3 b\u1ed5 sung cho k\u0129 n\u0103ng c\u1ee7a h\u1ecd b\u1eb1ng vi\u1ec7c h\u1ed9i t\u1ee5 v\u00e0o kh\u00eda c\u1ea1nh con s\u1ed1, k\u1ebf to\u00e1n, t\u00e0i ch\u00ednh v\u00e0 kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, c\u00f3 s\u1ef1 th\u1eadn tr\u1ecdng \u1edf \u0111\u00e2y: M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u m\u00e0 Steve Jobs h\u1ed1i ti\u1ebfc l\u00e0 \u00f4ng \u1ea5y \u0111\u00e3 kh\u00f4ng bi\u1ebft m\u1ea5y v\u1ec1 doanh nghi\u1ec7p hay qu\u1ea3n l\u00ed. \u00d4ng \u1ea5y \u0111\u00e3 \u0111i thu\u00ea ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p gi\u1ecfi nh\u1ea5t cho Apple \u0111\u1ec3 \u00f4ng \u1ea5y c\u00f3 th\u1ec3 h\u1ed9i t\u1ee5 v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 k\u0129 thu\u1eadt. \u201cSai l\u1ea7m l\u1edbn\u201d \u00f4ng \u1ea5y n\u00f3i trong cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi \u00f4ng \u1ea5y, \u201cKh\u00f4ng c\u00f3 tri th\u1ee9c v\u1ec1 c\u00e1ch doanh nghi\u1ec7p l\u00e0m vi\u1ec7c, t\u00f4i \u0111\u00e3 cho ph\u00e9p \u00f4ng ta \u0111em b\u1ea1n b\u00e8 c\u1ee7a \u00f4ng ta v\u00e0o, ng\u01b0\u1eddi ti\u1ebfp qu\u1ea3n ki\u1ec3m so\u00e1t c\u00f4ng ti. \u0110\u1ed9t nhi\u00ean t\u00f4i b\u1ecb \u0111u\u1ed5i b\u1edfi c\u00f4ng ti t\u00f4i \u0111\u00e3 t\u1ea1o ra. H\u1ecd cho t\u00f4i m\u1ed9t s\u1ed1 c\u1ed5 ph\u1ea7n tr\u1ecb gi\u00e1 v\u00e0i tri\u1ec7u \u0111\u00f4 la nh\u01b0 ph\u1ea7n th\u01b0\u1edfng cho s\u00e1ng t\u1ea1o c\u1ee7a t\u00f4i v\u00e0 y\u00eau c\u1ea7u t\u00f4i ra \u0111i. H\u00f4m sau t\u00f4i b\u00e1n t\u1ea5t c\u1ea3 c\u1ed5 ph\u1ea7n, \u0111\u1ec3 ti\u1ec1n v\u00e0o ng\u00e2n h\u00e0ng r\u1ed3i v\u1ec1 nh\u00e0 v\u00e0 kh\u00f3c\u2026”<\/p>\n

N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o c\u00e1c t\u1ec9 ph\u00fa gi\u1ea7u nh\u1ea5t v\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean tr\u00e1i \u0111\u1ea5t, 90% s\u1ed1 h\u1ecd l\u00e0 ng\u01b0\u1eddi k\u0129 thu\u1eadt, kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi kinh doanh. B\u1eaft \u0111\u1ea7u t\u1eeb 50 t\u1ec9 ph\u00fa h\u00e0ng \u0111\u1ea7u, b\u1ea1n c\u00f3 Bill Gates, Steve Jobs, Mark Zuckerberg, Larry Ellison, Larry Page, Sergey Brin, Michael Dell, Jeff Bezos, v\u00e0 Gordon Moore v.v. T\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u l\u00e0 ng\u01b0\u1eddi k\u0129 thu\u1eadt. Ch\u1ec9 \u1edf s\u1ed1 22, b\u1ea1n th\u1ea5y Phil Knight, CEO c\u1ee7a Nike l\u00e0 ng\u01b0\u1eddi kinh doanh. Ch\u1ec9 c\u00f3 5 ng\u01b0\u1eddi kinh doanh trong 50 t\u1ec9 ph\u00fa h\u00e0ng \u0111\u1ea7u. D\u1eef li\u1ec7u n\u00e0y ch\u1ec9 ra r\u1eb1ng ng\u00e0y nay c\u00f4ng ngh\u1ec7 cai qu\u1ea3n kinh doanh. C\u00e1c c\u00f4ng ti th\u00e0nh c\u00f4ng c\u00f3 xu h\u01b0\u1edbng l\u00e0 c\u00f4ng ngh\u1ec7, kh\u00f4ng ph\u1ea3i kinh doanh. Cho n\u00ean n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o gi\u00e1o d\u1ee5c m\u00e0 s\u1ebd gi\u00fap cho b\u1ea1n th\u00e0nh c\u00f4ng v\u1ec1 sau, b\u1eb1ng ch\u1ee9ng n\u00e0y g\u1ee3i \u00fd r\u1eb1ng b\u1ea1n ph\u1ea3i h\u1ecdc c\u00f4ng ngh\u1ec7 h\u01a1n l\u00e0 kinh doanh hay t\u00e0i ch\u00ednh.<\/p>\n

Trong c\u00f4ng ti c\u00f4ng ngh\u1ec7 th\u1ea5t b\u1ea1i, nguy\u00ean nh\u00e2n s\u1ed1 m\u1ed9t kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ngh\u1ec7 hay \u00fd t\u01b0\u1edfng m\u00e0 l\u00e0 thi\u1ebfu ti\u1ec1n hay “h\u1ebft ti\u1ec1n”. L\u00ed do l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi ch\u1ee7 kh\u00f4ng bi\u1ebft c\u00e1ch qu\u1ea3n l\u00ed ti\u1ec1n. Nhi\u1ec1u thanh ni\u00ean c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau tr\u01b0\u1edbc khi h\u1ecd l\u00e0m ra ti\u1ec1n. L\u00ed do c\u1ee7a h\u1ecd l\u00e0 do s\u1ef1 ch\u01b0a tr\u01b0\u1edfng th\u00e0nh c\u1ee7a h\u1ecd, thi\u1ebfu kinh nghi\u1ec7m v\u00e0 b\u1ea3n ng\u00e3 l\u1edbn. Nhi\u1ec1u ng\u01b0\u1eddi coi b\u1ea3n th\u00e2n h\u1ecd l\u00e0 “anh h\u00f9ng” hay “nh\u00e0 doanh nghi\u1ec7p” v\u00e0 b\u1eaft \u0111\u1ea7u h\u00e0nh \u0111\u1ed9ng nh\u01b0 \u201cng\u00f4i sao \u0111i\u1ec7n \u1ea3nh\u201d. N\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o Bill Gates, Steve Jobs, Marc Zuckerberg hay Sergey Brin, b\u1ea1n kh\u00f4ng th\u1ea5y h\u1ecd \u0103n m\u1eb7c qu\u1ea7n \u00e1o th\u1eddi th\u01b0\u1ee3ng hay c\u00f3 xe h\u01a1i kh\u00e1c th\u01b0\u1eddng. H\u1ecd \u0111am m\u00ea v\u1ec1 c\u00f4ng vi\u1ec7c, h\u1ecd y\u00eau th\u00edch c\u00f4ng ngh\u1ec7 nh\u01b0ng kh\u00f4ng b\u1eadn t\u00e2m v\u1ec1 “h\u00ecnh \u1ea3nh quy\u1ebfn r\u0169\u201d m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u00f3. H\u1ecd s\u1ed1ng \u0111\u01a1n gi\u1ea3n nh\u01b0 b\u1ea5t k\u00ec ng\u01b0\u1eddi th\u01b0\u1eddng n\u00e0o m\u00e0 b\u1ea1n g\u1eb7p trong b\u1ea5t k\u00ec th\u00e0nh ph\u1ed1, b\u1ea5t k\u00ec n\u01b0\u1edbc n\u00e0o. Gi\u1ea7u c\u00f3 kh\u00f4ng l\u00e0m thay \u0111\u1ed5i h\u1ecd. B\u1ea1n c\u00f3 nhi\u1ec1u \u0111i\u1ec1u h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb h\u1ecd.<\/p>\n

B\u1ea1n vay ti\u1ec1n t\u1eeb b\u1ed1 m\u1eb9, h\u1ecd h\u00e0ng, b\u1ea1n b\u00e8 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u c\u00f4ng ti c\u1ee7a b\u1ea1n. V\u1ed1n c\u1ee7a b\u1ea1n b\u1ecb gi\u1edbi h\u1ea1n cho n\u00ean b\u1ea1n ph\u1ea3i r\u1ea5t c\u1ea9n th\u1eadn v\u1edbi n\u00f3. Ng\u01b0\u1ee3c v\u1edbi l\u00ed thuy\u1ebft r\u1eb1ng c\u00f3 “nh\u00e0 t\u01b0 b\u1ea3n m\u1ea1o hi\u1ec3m” s\u1ebd \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ti c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u1ed9t ph\u1ea7n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. S\u1ef1 ki\u1ec7n l\u00e0 h\u1ea7u h\u1ebft trong h\u1ecd kh\u00f4ng t\u00e0i tr\u1ee3 cho c\u00f4ng ti m\u1edbi th\u00e0nh l\u1eadp ch\u1eebng n\u00e0o c\u00f4ng ti c\u00f2n ch\u01b0a sang pha th\u1ee9 hai. \u0110i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 h\u1ecd ch\u1ec9 \u0111\u1ea7u t\u01b0 khi c\u00f4ng ti \u0111\u00e3 v\u1eadn h\u00e0nh v\u00e0 c\u00f3 kh\u00e1ch h\u00e0ng. Vi\u1ec7c t\u00e0i tr\u1ee3 l\u00e0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng ti, \u0111\u1ec3 m\u1edf r\u1ed9ng doanh nghi\u1ec7p l\u00e0m ra nhi\u1ec1u ti\u1ec1n h\u01a1n nh\u01b0ng kh\u00f4ng d\u00e0nh cho vi\u1ec7c b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti.<\/p>\n

N\u1ebfu b\u1ea1n b\u1eaft \u0111\u1ea7u c\u00f4ng ti, b\u1ea1n ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng s\u1edbm nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c. C\u00e1ch t\u1ed1t h\u01a1n l\u00e0 c\u00f3 “b\u1ea3n m\u1eabu” cho kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i ti\u1ebfn ch\u00fang d\u1ef1a tr\u00ean ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng. G\u1ee3i \u00fd c\u1ee7a t\u00f4i l\u00e0 l\u00e0m ti\u1ec1n tr\u01b0\u1edbc, c\u00f3 thu nh\u1eadp \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng ti tr\u01b0\u1edbc khi x\u00e9t t\u1edbi b\u1ea5t k\u00ec chi ti\u00eau n\u00e0o.<\/p>\n

Khi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u1ec1 vi\u1ec7c th\u00e0nh l\u1eadp, h\u1ecd ngh\u0129 t\u1edbi c\u00e1c c\u00f4ng ti nh\u01b0 Apple, Microsoft hay Google. Tuy nhi\u00ean, c\u00f3 h\u00e0ng tri\u1ec7u c\u00f4ng ti “v\u00f4 danh” tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Ph\u1ea7n l\u1edbn chi\u1ebfm c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u1ecf h\u01a1n hay t\u1ed3n t\u1ea1i y\u00ean t\u0129nh trong c\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7. H\u1ecd kh\u00f4ng l\u00e0m \u1ed3n \u00e0o, ng\u01b0\u1eddi ch\u1ee7 c\u1ee7a h\u1ecd kh\u00f4ng n\u1ed5i ti\u1ebfng nh\u01b0ng h\u1ecd l\u00e0m t\u1ed1t cho h\u1ecd hi\u1ec7n th\u1eddi. T\u00f4i c\u00f3 nhi\u1ec1u sinh vi\u00ean \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, h\u1ecd b\u1eaft \u0111\u1ea7u c\u00e1c c\u00f4ng ti \u0111em l\u1ea1i cho h\u1ecd vi\u1ec7c s\u1ed1ng tho\u1ea3i m\u00e1i v\u00e0 h\u1ea7u h\u1ebft \u0111\u1ec1u h\u1ea1nh ph\u00fac v\u1edbi n\u00f3. Nhi\u1ec1u ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c vi\u1ebft ph\u1ea7n m\u1ec1m cho th\u1ecb tr\u01b0\u1eddng nh\u1ecf h\u01a1n nh\u01b0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00ec d\u1ec5 b\u00e1n ch\u00fang h\u01a1n. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi chuy\u00ean m\u00f4n ho\u00e1 trong ph\u00e1t tri\u1ec3n websites cho doanh nghi\u1ec7p kh\u00e1c hay c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. V\u00e0i ng\u01b0\u1eddi \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00f4ng ti c\u1ee7a h\u1ecd t\u1edbi v\u00e0i tr\u0103m hay v\u00e0i ngh\u00ecn c\u00f4ng nh\u00e2n. H\u1ecd b\u1ea3o t\u00f4i r\u1eb1ng sau v\u00e0i n\u0103m, h\u1ecd \u0111\u00e3 l\u00e0m v\u00e0i tr\u0103m ngh\u00ecn t\u1edbi h\u00e0ng tri\u1ec7u \u0111\u00f4 la. Ch\u01b0a ai l\u00e0m ra h\u00e0ng t\u1ec9 \u0111\u00f4 la. Cho n\u00ean n\u1ebfu b\u1ea1n mu\u1ed1n b\u1eaft \u0111\u1ea7u c\u00f4ng ti c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1i g\u00ec \u0111\u00f3 nh\u01b0 th\u1ebf, nh\u1eafm t\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng nh\u1ecf h\u01a1n.<\/p>\n

C\u00f3 b\u1eb1ng ch\u1ee9ng th\u00fa v\u1ecb trong l\u1ecbch s\u1eed c\u00f4ng ngh\u1ec7 cao. Apple b\u1eaft \u0111\u1ea7u nh\u01b0 c\u00f4ng ti nh\u1ecf trong ga ra nh\u01b0ng ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ti l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. Microsoft b\u1eaft \u0111\u1ea7u v\u1edbi s\u00e1u ng\u01b0\u1eddi nh\u01b0ng ph\u00e1t tri\u1ec3n th\u00e0nh tr\u00ean tr\u0103m ngh\u00ecn c\u00f4ng nh\u00e2n. Facebook b\u1eaft \u0111\u1ea7u nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i cho v\u00e0i tr\u0103m sinh vi\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 g\u1eb7p g\u1ee1 v\u00e0 chia s\u1ebb m\u1ed1i quan t\u00e2m v\u1edbi nhau nh\u01b0ng b\u00e2y gi\u1edd c\u00f3 tr\u00ean m\u1ed9t t\u1ec9 ng\u01b0\u1eddi d\u00f9ng. T\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1ecf r\u1ed3i m\u1edf r\u1ed9ng khi m\u1ecdi s\u1ef1 thay \u0111\u1ed5i. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 n\u1eefa.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Advice on starting your own company<\/p>\n

I received several emails asking about advice to start a company. Some students wanted to start their own company when they are still in school; some developers after working in the industry for few years wanted to start their own company instead of working for somebody.<\/p>\n

You need three things to start a successful technology company: You must have good idea that people want and willing to pay for it; you must have good people with technical and business skills; and you must have enough money to keep your company to last at least a year. (You must try to spend as little money as possible). Most startups that failed often missed one or more of these three things.<\/p>\n

Starting a software company is not easy. If you think that you can start a company to get rich then you are dreaming. Based on industry data, most companies that succeed did not makes its owners rich, it only makes them financial comfortable. Getting rich is an exception. Do not think you can be Mark Zuckerberg or Bill Gates by having a software company.<\/p>\n

You must start with an idea; it does not have to be a \u201cBrilliant idea\u201d. The way most software companies make money is to offer people better technology, better solution than they have now. Facebook is not a brilliant idea; it started as a social network for college students to meet each others. Google is not a brilliant idea, it started simply as web search site that help people to find what they are looking for. Microsoft’s original plan was to sell programming languages not operating system. Apple started as an \u201cassemble kit\u201d for electronic hobbyists to build a home computer.<\/p>\n

An idea to start a company is only the beginning. The next step is to develop the idea into a product or service that people are willing to pay for it. An idea that has no customer is not a good idea at all. The important is how do you know that people will be willing to pay for them? You can do market research; you can build prototype; you can try in small scale before expand it but it all requires time and efforts.<\/p>\n

My suggestion is why not copy the ideas of others? When companies were successful in the U.S., many ideas were \u201ccopied\u201d in China, India and Europe and they all did very well. If it works well in one country, it can be easily adapted to another country and language.<\/p>\n

When online travel companies such as \u201cExpedia\u201d, \u201cTravelocity\u201d, \u201cOrbitz\u201d were successful in the U.S, other countries copied it and build online travel companies in their countries. China has \u201cCtrip\u201d and India has \u201cMakeMyTrip\u201d, \u201cCleartrip\u201d, \u201cYatra\u201d and \u201cTravelguru\u201d. When \u201cMonster\u201d became the largest online job portals with millions of job posted each day, other countries also copied it. China has \u201c51dotcom\u201d and India has \u201cNaukri\u201d. When \u201cMapquest\u201d was successful navigation direction website in the U.S. China also developed \u201cAutoNavi\u201d and India has \u201cMapmyIndia\u201d. As \u201cPayPal\u201d was successful online payment company in the U.S. China also developed\u00a0 \u201c99Bill\u201d and India had \u201cPayMate\u201d. The list is endless with companies in different countries using similar ideas of others.<\/p>\n

Today Baidu, Alibaba, SINA, Tencent, DangDang, and RenRen were the most successful technology companies in China. Actually they copied the ideas of Yahoo, Google, eBay and Amazon in the U.S. They made some modifications, add few features to fit their culture to attract Chinese users. The same thing also happened in India, and European countries so there is good reason to duplicate these successes elsewhere. Until you come up with unique idea for your company I do not see anything wrong with borrowing successful ideas from somebody who are successful, modify and adapt them to be used in your country and language. Everybody is doing it.<\/p>\n

The second thing is having good people with technical and business skills? One of the most common causes for failure in startup company is people issue. It is important to clearly distinguish who are owners and who are employees. Owners own the company and everything; employees get paid for what they do. They may receive some incentives such as stock options and bonus but at the direction of owners. If you start the company with a group of friends, you must have legal document regarding the ownership of the company such as who owns what percentage of the company. Without it, there will be issue when company is doing well. Suddenly everybody wants a larger share of the company\u2019s fortune. If you think that you know about people, you will be surprised to see some will change when the profits or ownership is divided among the group. I knew many small companies began with a group of friends but I often wondered how many were still remain friends after companies went up and down.<\/p>\n

In the U.S, most companies start around universities, because that is where skilled people meet and share ideas. If you want to start a company, it is probably that you will start with people you know from college. As students you should try to make friends with as many good people as you can in school. You need to identify who could be trusted and who are not. Another common place is on Capstone projects where you have to work with each others. In this collaboration environment, it is easier to select good people from others. Ideally you want between two and four founders. It would be hard to start with just one. By having two to four, each with complementary skills, you will have more balance in the company than just one.<\/p>\n

In most technology company, many founders are technical people but technical alone is not enough. You need business people to keep the company balance. Technical people often make bad business decision as represented in the Dot.com few years ago. Business people are bad at deciding what to do with technology, because they do not understand it well enough. For a company to succeed, you need both. Technical people prefer to work in a pure, intellectual world of software, they do not want to deal with financial or customers’ problems. They need someone who complements their skills by focusing on the aspect of number, of accounting, of finance and customers. However, there is a caution here: One of the things that Steve Jobs regrets was he did not know much about the business or management. He went out to hire the best business executive for Apple so he could focus on technical issues. \u201cBig mistake\u201d he said in his interview, \u201cWithout knowledge of how a business works, I allowed him to bring in his friends who took over control of the company. Suddenly I was fired by the company that I created. They gave me a number of stocks worth several million dollars as a reward for my creation and asked me to leave. The next day, I sold all of them, put money in the bank then went home and cried \u2026”<\/p>\n

If you look at the richest and successful billionaire on earth, 90% of them are technical people, not business people. Starting from the top 50 billionaires, you have Bill Gates, Steve Jobs, Mark Zuckerberg, Larry Ellison, Larry Page, Sergey Brin, Michael Dell, Jeff Bezos, and Gordon Moore etc. They are all technical people. Only at number 22, you find Phil Knight, the CEO of Nike who is a business person. There are only 5 business person in the top 50 billionaires. The data indicate that today technology rules over business. Successful companies tend to be technology, not business. So if you want to invest in education that will help you succeed later, the evidence suggests that you should study technology than business or finance.<\/p>\n

In failed technology company, the number one cause is not technology or idea but the lack of money or “ran out of money”. The reason is many owners do not know how to manage money. Many young people have tendency to spend before they make money. Their reason is due to their immature, lack of experience and big ego. Many consider themselves as \u201cheroes\u201d or \u201cEntrepreneur\u201d and start to act like \u201cMovie stars\u201d. If you look at Bill Gates, Steve Jobs, Marc Zuckerberg or Sergey Brin, you do not see they wear fashionable clothes or having fancy cars. They are passionate about their works, they love technology but do not care about the \u201cglamorous image\u201d that they could have. They live simply like any ordinary people that you meet in any city, any country. Richness does not change them. You have a lot to learn from them.<\/p>\n

You borrow money from parents, relatives, friends to start your company. Your capital is limited so you must be very careful with it. Contradict to the theory that there are \u201cVenture capitalists\u201d who will invest in your company in exchange for a part of your business. The fact is most of them do not fund startup company until the company get to phase two. It means they only invest when the company already operates and have customers. The funding is to grow the company, to expand the business to make more money but not to start a company.<\/p>\n

If you start a software company, you must get the product or service out to the market as soon as possible. A better way to is get a \u201cprototype\u201d to customers and improve them based on customers\u2019 reactions. My suggestion is to make money first, to have revenues to grow the company before consider any spending.<\/p>\n

When most people think of startups, they think of companies like Apple, Microsoft or Google. However, there are millions of \u201cUnknown\u201d companies all over the world. Most occupy smaller markets or exist quietly in the technology industry. They do not make noise, their owners are not well known but they do well for who they are. I have many students who did that, they started companies that gave them comfortable living and most are happy with it. Many started by writing software for smaller market such as mobile applications because it is easier to sell to them. Some specialized in developing websites for other business or online stores. Few have grown their companies to several hundred or thousand workers. They told me that after few years, they have made several hundred thousand to million dollars. No one make billion dollars yet. So if you want to start your company, you may start with something like that, aiming at smaller market and customers.<\/p>\n

There are interesting evidences in the history of high technology. Apple started as a small company in a garage but grew to be one of the biggest company in the world. Microsoft started with six people but grew to over hundred thousand workers. Facebook started as a social network for few hundred computer students to meet and share interests with each other but now have over billion of users. They all started small then expanded as things changed. You can do that too.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0i email h\u1ecfi v\u1ec1 l\u1eddi khuy\u00ean \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ti. M\u1ed9t s\u1ed1 sinh vi\u00ean mu\u1ed1n b\u1eaft \u0111\u1ea7u c\u00f4ng ti ri\u00eang … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1687","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1687"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1687\/revisions"}],"predecessor-version":[{"id":1688,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1687\/revisions\/1688"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}