{"id":1570,"date":"2013-07-03T09:43:39","date_gmt":"2013-07-03T02:43:39","guid":{"rendered":"http:\/\/science-technology.vn\/?p=1570"},"modified":"2013-07-03T09:43:39","modified_gmt":"2013-07-03T02:43:39","slug":"steve-jobs-va-cac-dai-hoc-cua-ong-ay","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=1570","title":{"rendered":"Steve Jobs v\u00e0 c\u00e1c \u0111\u1ea1i h\u1ecdc c\u1ee7a \u00f4ng \u1ea5y"},"content":{"rendered":"

Cho d\u00f9 Steve Jobs \u0111\u00e3 qua \u0111\u1eddi nh\u01b0ng truy\u1ec1n thuy\u1ebft v\u1ec1 \u00f4ng \u1ea5y v\u1eabn s\u1ed1ng m\u00e3i b\u1edfi v\u00ec nhi\u1ec1u th\u00e1ng tr\u01b0\u1edbc khi \u00f4ng \u1ea5y ch\u1ebft, \u00f4ng \u1ea5y v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh cao nh\u1ea5t \u0111\u00e3 t\u1eebng l\u00e0m vi\u1ec7c tr\u00ean m\u1ed9t d\u1ef1 \u00e1n \u0111\u1eb7c bi\u1ec7t c\u00f3 t\u00ean “\u0110\u1ea1i h\u1ecdc Apple” m\u00e0 Jobs coi l\u00e0 s\u1ed1ng c\u00f2n cho t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ti b\u1eb1ng vi\u1ec7c d\u1ea1y cho nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00ed Apple ngh\u0129 nh\u01b0 \u00f4ng \u1ea5y. M\u1ed9t ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao c\u1ee7a Apple n\u00f3i: “Steve c\u00f3 \u00fd t\u01b0\u1edfng l\u1ea5y c\u00e1i g\u00ec l\u00e0 duy nh\u1ea5t v\u1ec1 Apple v\u00e0 t\u1ea1o ra m\u1ed9t di\u1ec5n \u0111\u00e0n m\u00e0 c\u00f3 th\u1ec3 truy\u1ec1n DNA \u0111\u00f3 cho th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean Apple. Kh\u00f4ng c\u00f4ng ti n\u00e0o kh\u00e1c c\u00f3 “\u0111\u1ea1i h\u1ecdc” m\u00e0 th\u0103m d\u00f2 s\u00e2u v\u00e0o g\u1ed1c r\u1ec5 c\u1ee7a \u0111i\u1ec1u l\u00e0m cho c\u00f4ng ti th\u00e0nh c\u00f4ng th\u1ebf.”<\/span><\/p>\n

Steve Jobs \u0111\u00e3 n\u1ed5i ti\u1ebfng trong vi\u1ec7c t\u1ea1o ra c\u00f4ng ti th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. \u00d4ng \u1ea5y \u0111\u1ee9ng \u0111\u1eb1ng sau m\u1ecdi quy\u1ebft \u0111\u1ecbnh m\u1ea5u ch\u1ed1t khi Apple ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ph\u00e1t ki\u1ebfn nh\u01b0 iMac, iPod, iPhone, v\u00e0 iPad. Th\u00e1ch th\u1ee9c cho Apple l\u00e0 duy tr\u00ec lo\u1ea1i \u0111\u00e0 \u0111\u00f3 sau khi \u00f4ng \u1ea5y qua \u0111\u1eddi. M\u1eb7c d\u1ea7u Jobs kh\u00f4ng mu\u1ed1n b\u1ea5t k\u00ec ai \u1edf Apple nh\u1eafc t\u1edbi \u0110\u1ea1i h\u1ecdc Apple, c\u00e1 nh\u00e2n \u00f4ng \u1ea5y \u0111\u00e3 tuy\u1ec3n tr\u01b0\u1edfng khoa tr\u01b0\u1eddng Kinh doanh c\u1ee7a Yale n\u0103m 2008 \u0111\u1ec3 qu\u1ea3n l\u00ed n\u00f3. Ch\u1ec9 d\u1eabn c\u1ee7a \u00f4ng \u1ea5y: \u201cGi\u00fap Apple nh\u1eadp t\u00e2m ho\u00e1 c\u00e1c t\u01b0 t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp nh\u00ecn xa tr\u00f4ng r\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ec3 chu\u1ea9n b\u1ecb cho ng\u00e0y khi \u00f4ng \u1ea5y kh\u00f4ng c\u00f2n quanh \u0111\u00e2y n\u1eefa.\u201d Hi\u1ec3n nhi\u00ean l\u00e0 Apple c\u1ea7n m\u1ed9t t\u1eadp c\u00e1c t\u00e0i li\u1ec7u \u0111\u00e0o t\u1ea1o \u0111\u1ec3 cho nh\u00e2n vi\u00ean c\u1ee7a Apple c\u00f3 th\u1ec3 h\u1ecdc ngh\u0129 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh c\u1ee9 d\u01b0\u1eddng nh\u01b0 h\u1ecd l\u00e0 Steve Jobs. V\u1edbi \u0110\u1ea1i h\u1ecdc Apple, Jobs c\u1ed1 nh\u1eadn di\u1ec7n nh\u1eefng \u0111i\u1ec1u m\u00e0 \u00f4ng \u1ea5y tin c\u00f3 th\u1ec3 m\u1edf ra ph\u00e1t ki\u1ebfn v\u00e0 duy tr\u00ec th\u00e0nh c\u00f4ng t\u1ea1i Apple nh\u01b0 t\u00ednh \u0111\u1ea3m nhi\u1ec7m, s\u1ef1 ch\u0103m ch\u00fa v\u00e0o chi ti\u1ebft, t\u00ednh c\u1ea7u to\u00e0n, t\u00ednh \u0111\u01a1n gi\u1ea3n v\u00e0 b\u00ed m\u1eadt. Trong nhi\u1ec1u th\u00e1ng, \u00f4ng \u1ea5y quan s\u00e1t vi\u1ec7c t\u1ea1o ra c\u00e1c m\u00f4n c\u1ee7a \u0111\u1ea1i h\u1ecdc, \u0111i\u1ec1u minh ch\u1ee9ng cho c\u00e1ch c\u00e1c nguy\u00ean l\u00ed c\u00f3 th\u1ec3 d\u1ecbch th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p v\u00e0 th\u1ef1c h\u00e0nh v\u1eadn h\u00e0nh. \u00d4ng \u1ea5y th\u01b0\u1eddng ph\u00e0n n\u00e0n r\u1eb1ng ng\u00e0y nay \u00edt nh\u00e0 qu\u1ea3n l\u00ed hay th\u1eadm ch\u00ed c\u1ea3 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o bi\u1ebft c\u00e1ch ngh\u0129 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 ch\u1ec9 ngh\u0129 v\u1ec1 chi\u1ebfn thu\u1eadt ng\u1eafn h\u1ea1n. M\u1ed9t nh\u00e0 qu\u1ea3n l\u00ed c\u1ea5p cao th\u1eeba nh\u1eadn: \u201cSteve ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o v\u1edbi ng\u01b0\u1eddi qu\u1ea3n l\u00ed v\u00ec \u00f4ng \u1ea5y th\u01b0\u1eddng nh\u1ea5n m\u1ea1nh r\u1eb1ng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ph\u1ea3i ph\u00e1t ki\u1ebfn v\u00e0 l\u00e0 nguy\u00ean b\u1ea3n; ng\u01b0\u1eddi qu\u1ea3n l\u00ed \u0111\u01a1n thu\u1ea7n l\u00e0 b\u1ea3n sao v\u00e0 \u0111\u01b0\u1ee3c ph\u00e2n c\u00f4ng cho v\u1eadn h\u00e0nh c\u00e1c nhi\u1ec7m v\u1ee5. Apple c\u1ea7n nhi\u1ec1u ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o h\u01a1n.\u201d<\/p>\n

B\u00ean c\u1ea1nh \u201c\u0110\u1ea1i h\u1ecdc Apple\u201d Jobs c\u0169ng mu\u1ed1n t\u1ea1o ra \u0111\u1ea1i h\u1ecdc tr\u1ef1c tuy\u1ebfn cho m\u1ecdi ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi mu\u1ed1n h\u1ecdc. \u00d4ng \u1ea5y g\u1ecdi n\u00f3 l\u00e0\u201ciTunes-\u0110\u1ea1i h\u1ecdc\u201d. V\u1edbi g\u1ee3i \u00fd c\u1ee7a Steve Jobs, nhi\u1ec1u \u0111\u1ea1i h\u1ecdc \u0111ang l\u00e0m c\u00e1c b\u1ea3n ghi b\u00e0i gi\u1ea3ng, x\u00ea mi na s\u1eb5n c\u00f3 cho c\u00f4ng ch\u00fang qua website iTunes. M\u1ecdi tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u t\u1eeb Harvard, MIT, Stanford, Carnegie Mellon, Yale, Cambridge v.v \u0111\u1ec1u l\u00e0m c\u00e1c m\u00f4n h\u1ecdc c\u1ee7a h\u1ecd th\u00e0nh s\u1eb5n c\u00f3 \u0111\u1ec3 t\u1ea3i xu\u1ed1ng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea5t k\u00ec ai kh\u00f4ng th\u1ec3 tham d\u1ef1 c\u00e1c tr\u01b0\u1eddng n\u1ed5i ti\u1ebfng \u0111\u00f3 v\u1eabn c\u00f3 th\u1ec3 m\u00f4 ph\u1ecfng kinh nghi\u1ec7m h\u1ecdc n\u00e0y \u1edf nh\u00e0 v\u00e0o b\u1ea5t k\u00ec l\u00fac n\u00e0o h\u1ecd ch\u1ecdn v\u00ec n\u1ed9i dung c\u1ee7a iTunes U c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng mi\u1ec5n ph\u00ed.<\/p>\n

M\u1eb7c d\u1ea7u m\u1ed9t s\u1ed1 ng\u01b0\u1eddi g\u1ecdi n\u00f3 l\u00e0 \u201cC\u00e1ch ti\u1ebfp th\u1ecb t\u1ed1t cho Apple\u201d nh\u01b0ng t\u1eeb khi n\u00f3 \u0111\u01b0\u1ee3c m\u1edf n\u0103m ngo\u00e1i, \u0111\u00e3 c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi truy nh\u1eadp v\u00e0o \u0111\u1ec3 h\u1ecdc c\u00e1c th\u1ee9 m\u00e0 h\u1ecd th\u1eadm ch\u00ed kh\u00f4ng th\u1ec3 m\u01a1 t\u1edbi \u0111\u01b0\u1ee3c. M\u1ed9t sinh vi\u00ean \u1ea4n \u0110\u1ed9 n\u00f3i v\u1edbi b\u00e1o ch\u00ed \u0111\u1ecba ph\u01b0\u01a1ng: \u201cB\u1ea1n c\u00f3 th\u1ec3 xem b\u00e0i gi\u1ea3ng, h\u1ecdc nhi\u1ec1u v\u00e0 ngh\u0129 gi\u1ed1ng nh\u01b0 t\u00f4i h\u1ecdc \u1edf MIT hay Stanford. \u0110i\u1ec1u t\u1ed1t nh\u1ea5t l\u00e0 t\u00f4i kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n g\u00ec.\u201d V\u1ec1 trung b\u00ecnh, v\u1edbi m\u1ecdi l\u1edbp, \u0111\u00e3 c\u00f3 h\u00e0ng tri\u1ec7u t\u1ea3i xu\u1ed1ng m\u1ed7i tu\u1ea7n t\u1eeb tr\u1ea1m iTunes U. Ch\u1eb3ng h\u1ea1n m\u00f4n t\u1ea1o ra \u1ee9ng d\u1ee5ng iPhone t\u1eeb \u0111\u1ea1i h\u1ecdc Stanford v\u00e0 t\u1ea1o ra \u1ee9ng d\u1ee5ng iPad t\u1eeb Carnegie Mellon \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng h\u01a1n m\u1ed9t tri\u1ec7u l\u1ea7n m\u1ed7i tu\u1ea7n. V\u00e0i ng\u01b0\u1eddi n\u00f3i r\u1eb1ng h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m t\u1ed1t ch\u1ec9 b\u1eb1ng vi\u1ec7c h\u1ecdc t\u1eeb c\u00e1c l\u1edbp th\u1ef1c h\u00e0nh n\u00e0y. M\u1ed9t sinh vi\u00ean Trung Qu\u1ed1c n\u00f3i: \u201cPh\u1ea3i m\u1ea5t v\u00e0i n\u0103m cho \u0111\u1ea1i h\u1ecdc ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c l\u1edbp nh\u01b0 \u0111i\u1ec1u \u0111\u00f3 nh\u01b0ng c\u00e1c tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u bao gi\u1edd c\u0169ng \u0111i tr\u01b0\u1edbc c\u00e1c tr\u01b0\u1eddng kh\u00e1c cho n\u00ean ch\u00fang t\u00f4i t\u1ea3i xu\u1ed1ng v\u00e0 h\u1ecdc t\u1eeb c\u00e1c gi\u00e1o s\u01b0 Stanford v\u00e0 CMU. Ch\u00fang t\u00f4i c\u00f3 k\u0129 n\u0103ng m\u1edbi nh\u1ea5t m\u00e0 \u00edt ng\u01b0\u1eddi c\u00f3 v\u00e0 \u0111i\u1ec1u \u0111\u00f3 cho ch\u00fang t\u00f4i nhi\u1ec1u \u01b0u th\u1ebf khi ch\u00fang t\u00f4i \u0111i t\u00ecm vi\u1ec7c l\u00e0m.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m v\u1ec1 \u0111\u1ea1i h\u1ecdc c\u1ee7a Steve Jobs t\u1ea1i:<\/p>\n

http:\/\/www.apple.com\/education\/itunes-u\/<\/a><\/p>\n

http:\/\/itunes.apple.com\/us\/course\/id499050344<\/a><\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Steve Jobs and his universities<\/p>\n

Even Steve Jobs is gone but his legend is still living on because several months before he died, he and several top executives have been working on a special project called \u201cApple University\u201d that Jobs considered vital to the company’s future by teaching future Apple leaders and managers to think like him. A senior Apple executive said: “Steve has the idea to take what is unique about Apple and create a forum that can impart that DNA to future generations of Apple employees. No other company has a \u201cuniversity\u201d that probe deeply into the roots of what makes the company so successful.”<\/p>\n

Steve Jobs was well known in creating the most successful company in the world. He was behind all critical decisions as Apple developed innovation products like iMac, iPod, iPhone, and iPad. The challenge for Apple is to maintain that kind of momentum after he is gone. Although Jobs does not want anyone in Apple mention about Apple University, he personally recruited the dean of Yale’s Business School in 2008 to run it. His instruction: \u201cHelp Apple internalizes the thoughts of its visionary founder to prepare for the day when he is not around anymore.\u201d It is obvious that Apple needs a set of training materials so that Apple employees could learn to think and make decisions as if they were Steve Jobs. With Apple University, Jobs was trying to identify things that he believes can unleash the innovation and sustain success at Apple such as accountability, attention to detail, perfectionism, simplicity, and secrecy. For months, he oversaw the creation of university courses that demonstrate how those principles can translate into business strategies and operating practices. He often complained that today few managers or even leaders know how to think about strategy but only short terms tactical. A senior manager admitted: \u201cSteve clearly distinguish leaders from managers as he often emphasizes that leader must innovate and be the original; manager is merely a copy and assigned to operate tasks. Apple need more leaders.\u201d<\/p>\n

Beside \u201cApple University\u201d Jobs also wanted to create an online university for all people in the world who want to learn. He called it \u201ciTunes-University\u201d. At the suggestion of Steve Jobs, many universities are making recordings of lectures, seminars available to the public via iTunes web sites. All top schools from Harvard, MIT, Stanford, Carnegie Mellon, Yale, Cambridge etc. make their courses available for download. That means anyone who cannot attend those famous schools can simulate the experience at home or anywhere they choose because iTunes U content can all be downloaded free of charge.<\/p>\n

Although some people called it \u201cA good marketing for Apple\u201d but since it opened last year, there were million people accessed to learn about things that they cannot even dream of. An Indian student told the local newspaper: \u201cYou can watch a lecture, learn a lot and think just like I study at MIT or Stanford. The best thing is I do not have to pay anything.\u201d On the average, for every class, there have been million downloads each week from iTunes U site. For example the course creating iPhone application from Stanford University and creating iPad application from Carnegie Mellon were downloaded more than a million times a week. Several people said that they were able to get good jobs just by learning from these practical classes. A Chinese student said: \u201cIt would take several years for our university to have classes like that but the top schools are always ahead of others so we downloaded and learned from Stanford and CMU professors. We have the newest skills that few people have and that give us a lot of advantages when we are looking for jobs.<\/p>\n

You can check out Steve Jobs\u2019 university at:<\/p>\n

http:\/\/www.apple.com\/education\/itunes-u\/<\/a><\/p>\n

http:\/\/itunes.apple.com\/us\/course\/id499050344<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Cho d\u00f9 Steve Jobs \u0111\u00e3 qua \u0111\u1eddi nh\u01b0ng truy\u1ec1n thuy\u1ebft v\u1ec1 \u00f4ng \u1ea5y v\u1eabn s\u1ed1ng m\u00e3i b\u1edfi v\u00ec nhi\u1ec1u th\u00e1ng tr\u01b0\u1edbc khi \u00f4ng \u1ea5y ch\u1ebft, … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,16],"tags":[],"class_list":["post-1570","post","type-post","status-publish","format-standard","hentry","category-loi-khuyen-cho-giao-vien","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1570"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1570\/revisions"}],"predecessor-version":[{"id":1571,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1570\/revisions\/1571"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}