{"id":1400,"date":"2013-07-02T12:48:51","date_gmt":"2013-07-02T05:48:51","guid":{"rendered":"http:\/\/science-technology.vn\/?p=1400"},"modified":"2013-07-02T12:48:51","modified_gmt":"2013-07-02T05:48:51","slug":"khu-vuc-dich-vu","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=1400","title":{"rendered":"Khu v\u1ef1c d\u1ecbch v\u1ee5"},"content":{"rendered":"

Ng\u00e0y nay trong h\u1ea7u h\u1ebft c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n, c\u00f3 vi\u1ec7c d\u1ecbch chuy\u1ec3n ra kh\u1ecfi c\u00f4ng vi\u1ec7c s\u1ea3n ph\u1ea9m (ch\u1ebf t\u1ea1o) sang c\u00f4ng vi\u1ec7c d\u1ecbch v\u1ee5 (tri th\u1ee9c). Ph\u1ea7n l\u1edbn d\u00e2n s\u1ed1 ho\u1ea1t \u0111\u1ed9ng (72%) c\u1ee7a c\u00e1c n\u01b0\u1edbc n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong khu v\u1ef1c d\u1ecbch v\u1ee5. \u0110\u1eb7c tr\u01b0ng x\u00e1c \u0111\u1ecbnh c\u1ee7a khu v\u1ef1c n\u00e0y l\u00e0 \u1edf ch\u1ed7 n\u00f3 bao qu\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u00f4ng nghi\u1ec7p hay n\u00f4ng nghi\u1ec7p v\u00e0 kh\u00f4ng bao g\u1ed3m b\u1ea5t k\u00ec s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh n\u00e0o. Nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y h\u1ea7u h\u1ebft \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u01b0\u1edbi d\u1ea1ng m\u1ed1i quan h\u1ec7 li\u00ean con ng\u01b0\u1eddi. V\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ea5y trong vi\u1ec7c b\u00e0nh tr\u01b0\u1edbng nhanh ch\u00f3ng c\u1ee7a khu v\u1ef1c t\u01b0 nh\u01b0 c\u00f4ng ngh\u1ec7 cao, t\u00e0i ch\u00ednh, kinh doanh, y t\u1ebf, thu\u1ed1c men v\u00e0 gi\u00e1o d\u1ee5c, v.v… Trong khu v\u1ef1c d\u1ecbch v\u1ee5, th\u00f4ng tin v\u00e0 trao \u0111\u1ed5i \u0111\u00f3ng vai tr\u00f2 c\u1ed1t y\u1ebfu. Y\u1ebfu t\u1ed1 then ch\u1ed1t c\u1ee7a khu v\u1ef1c d\u1ecbch v\u1ee5 n\u00e0y l\u00e0 vi\u1ec7c thu nh\u1eadn v\u00e0 x\u1eed l\u00ed d\u1eef li\u1ec7u \u0111\u1eb7c bi\u1ec7t cho m\u1ed9t ch\u1ee7 \u0111\u1ecbnh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. Ng\u01b0\u1eddi l\u00e0m c\u00f4ng ngh\u1ec7 th\u00f4ng tin ph\u1ea3i c\u00f3 m\u1ecdi th\u00f4ng tin \u0111\u1ec3 x\u00e2y d\u1ef1ng ph\u1ea7n m\u1ec1m. L\u00e0m k\u1ebf to\u00e1n ph\u1ea3i thu th\u1eadp m\u1ecdi th\u00f4ng tin \u0111\u1ec3 t\u00ednh to\u00e1n c\u00e1c giao t\u00e1c kinh doanh. Ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 m\u1ecdi th\u00f4ng tin \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh. B\u00e1c s\u0129 ph\u1ea3i c\u00f3 m\u1ecdi th\u00f4ng tin \u0111\u1ec3 ch\u1eefa tr\u1ecb cho b\u1ec7nh nh\u00e2n. Trong ki\u1ec3u d\u1ecbch v\u1ee5 n\u00e0y, c\u1ea3 ng\u01b0\u1eddi cung c\u1ea5p v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng t\u1edbi m\u1ed1i quan h\u1ec7 gi\u1eefa h\u1ecd. Do \u0111\u00f3, m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 ki\u1ec3u l\u00e0m vi\u1ec7c m\u1edbi n\u00e0y theo c\u00f9ng c\u00e1ch nh\u01b0 h\u1ecd \u0111\u00e3 h\u1ecdc c\u00e1ch c\u1ea7y \u0111\u1ea5t trong n\u00f4ng nghi\u1ec7p hay v\u1eadn h\u00e0nh m\u00e1y m\u00f3c trong c\u01a1 x\u01b0\u1edfng. Nh\u1eefng vi\u1ec7c l\u00e0m m\u1edbi n\u00e0y l\u00e0 v\u1ec1 m\u1ed1i quan h\u1ec7 li\u00ean con ng\u01b0\u1eddi v\u00e0 tri th\u1ee9c v\u1ec1 c\u00e1ch d\u00f9ng th\u00f4ng tin nh\u01b0 c\u00f4ng c\u1ee5 m\u00e0 h\u1ecd x\u1eed l\u00ed. Khu v\u1ef1c d\u1ecbch v\u1ee5 \u0111ang t\u0103ng tr\u01b0\u1edfng n\u00e0y c\u1ea7n ng\u01b0\u1eddi c\u00f3 k\u0129 n\u0103ng trao \u0111\u1ed5i t\u1ed1t nh\u01b0ng nh\u1eefng k\u0129 n\u0103ng n\u00e0y th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c d\u1ea1y t\u1ea1i \u0111\u1ea1i h\u1ecdc v\u00e0 \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao m\u1ed9t s\u1ed1 \u0111\u1ea1i h\u1ecdc b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd v\u00e0 ph\u01b0\u01a1ng ph\u00e1p d\u1ea1y.<\/span><\/p>\n

V\u1edbi to\u00e0n c\u1ea7u ho\u00e1, trao \u0111\u1ed5i kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 d\u00f9ng m\u1ed9t ng\u00f4n ng\u1eef m\u00e0 \u0111a ng\u00f4n ng\u1eef. Trong c\u00e1c c\u00f4ng ti c\u00f4ng ngh\u1ec7 cao, n\u01a1i nh\u1eefng s\u1ef1 kh\u00f4ng th\u00edch h\u1ee3p quan h\u1ec7 c\u00f3 th\u1ec3 g\u00e2y ra v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng, c\u00e1c ki\u1ec3u k\u0129 n\u0103ng m\u1edbi \u0111ang \u0111\u01b0\u1ee3c c\u1ea7n t\u1edbi, v\u1edbi vi\u1ec7c h\u1ed9i t\u1ee5 v\u00e0o t\u00ednh li\u00ean con ng\u01b0\u1eddi v\u00e0 kh\u00e1ch h\u00e0ng. Trong khu v\u1ef1c d\u1ecbch v\u1ee5, h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng x\u00e1c \u0111\u1ecbnh th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a doanh nghi\u1ec7p b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng c\u00f3 ch\u1ecdn l\u1ef1a. N\u1ebfu h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi c\u00f4ng ti, h\u1ecd s\u1ebd chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Trong th\u1ebf gi\u1edbi kinh doanh th\u1ef1c s\u1ef1, \u0111\u00f4i khi h\u1ecd c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00fa b\u1ea5m chu\u1ed9t. Trong th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p, s\u1ea3n ph\u1ea9m l\u00e0 quan tr\u1ecdng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng cao sang ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p v\u00e0 n\u00f3 x\u00e1c \u0111\u1ecbnh b\u1edfi gi\u00e1 c\u1ea3. B\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao b\u1eb1ng vi\u1ec7c tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n. Tuy nhi\u00ean trong khu v\u1ef1c d\u1ecbch v\u1ee5, ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 nh\u01b0ng c\u00f2n nhi\u1ec1u th\u1ee9 n\u1eefa. D\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, ch\u00e2n th\u1ef1c, \u0111\u1ea1o \u0111\u1ee9c, v\u00e0 quan h\u1ec7 l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a tin c\u1eady v\u00e0 x\u00e2y d\u1ef1ng tin c\u1eady trong m\u1ecdi th\u1ee9. C\u1ea1nh tranh bao gi\u1edd c\u0169ng d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 tin c\u1eady, \u0111i\u1ec1u d\u1ecbch th\u00e0nh t\u00ean th\u01b0\u01a1ng hi\u1ec7u. M\u1ecdi ng\u01b0\u1eddi mua theo th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3 b\u1edfi v\u00ec h\u1ecd tin c\u1eady th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u00e0 c\u00f4ng ti \u0111\u00f3. Danh ti\u1ebfng c\u00f4ng ti v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00e0 ch\u00fang t\u1ea1o ra gi\u00e1 tr\u1ecb, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 vi\u1ec7c kinh doanh c\u1ee7a c\u00f4ng ti. Ng\u01b0\u1eddi Nh\u1eadt B\u1ea3n v\u00e0 ng\u01b0\u1eddi \u0110\u1ee9c nh\u1eadn ra y\u1ebfu t\u1ed1 n\u00e0y r\u1ea5t s\u1edbm v\u00e0 h\u1ecd x\u00e2y d\u1ef1ng danh ti\u1ebfng nh\u01b0 v\u1eady tr\u00ean th\u1ebf gi\u1edbi. Nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ee7a h\u1ecd hi\u1ec3u r\u1eb1ng trong kinh doanh to\u00e0n c\u1ea7u n\u01a1i c\u1ea1nh tranh l\u00e0 d\u1eef d\u1ed9i, h\u1ecd ph\u1ea3i v\u01b0\u01a1n l\u00ean tr\u00ean b\u1eb1ng vi\u1ec7c \u0111\u01b0a ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c. Ng\u00e0y nay, ph\u1ea7n l\u1edbn c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u00e0m r\u1ebb b\u1eb1ng kho\u00e1n ngo\u00e0i cho c\u00e1c n\u01b0\u1edbc c\u00f3 chi ph\u00ed th\u1ea5p nh\u01b0ng d\u1ecbch v\u1ee5 l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c kho\u00e1n ngo\u00e0i b\u1edfi v\u00ec \u0111\u00f3 l\u00e0 ch\u1ed7 kh\u00e1ch h\u00e0ng giao ti\u1ebfp v\u1edbi c\u00f4ng ti.<\/p>\n

Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, h\u00e3ng m\u00e1y t\u00ednh Dell l\u00e0 t\u1ed1t nh\u1ea5t v\u00e0 l\u00e0 ng\u01b0\u1eddi ch\u1ebf t\u1ea1o PC l\u1edbn nh\u1ea5t v\u1edbi h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u00f4 la thu nh\u1eadp h\u00e0ng n\u0103m. Khi c\u00f4ng ti n\u00e0y kho\u00e1n ngo\u00e0i d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 trung t\u00e2m tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i cho \u1ea4n \u0110\u1ed9, kh\u00e1ch h\u00e0ng c\u00f3 c\u00e2u h\u1ecfi v\u00e0 v\u1ea5n \u0111\u1ec1 s\u1ebd g\u1ecdi h\u1ecfi v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 g\u1eb7p ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi nguy\u00ean ng\u1eef v\u00e0 kh\u00f4ng bi\u1ebft s\u1ea3n ph\u1ea9m th\u1eadt r\u00f5. S\u1ed1 l\u01b0\u1ee3ng l\u1eddi ca th\u00e1n ph\u00e0n n\u00e0n t\u0103ng l\u00ean v\u00e0 trong m\u1ed9t n\u0103m, danh ti\u1ebfng c\u1ee7a Dell \u0111\u00e3 b\u1ecb lu m\u1edd l\u00e0 c\u00f4ng ti \u0111\u01b0\u1ee3c qu\u1ea3n l\u00ed k\u00e9m. N\u00f3 \u0111\u00e3 \u0111em c\u01a1 h\u1ed9i cho HP, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u1ee7a Dell, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o r\u1eb1ng h\u1ecd kh\u00f4ng bao gi\u1edd kho\u00e1n ngo\u00e0i v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 \u01b0u ti\u00ean s\u1ed1 m\u1ed9t. S\u1ed1 b\u00e1n c\u1ee7a HP t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 v\u00e0 ti\u1ebfn t\u1edbi v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u. Dell \u0111\u00e3 ph\u1ea3i r\u00fat tr\u1edf l\u1ea1i trung t\u00e2m tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i nh\u01b0ng qu\u00e1 tr\u1ec5 r\u1ed3i. V\u00e0o c\u00f9ng l\u00fac \u0111\u00f3, c\u00e1c c\u00f4ng ti kh\u00e1c l\u1eadp t\u1ee9c chi\u1ebfm \u01b0u th\u1ebf c\u1ee7a nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 danh ti\u1ebfng k\u00e9m c\u1ee7a Dell \u0111\u1ec3 v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u1edbi gi\u00e1 t\u1ed1t h\u01a1n, d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n. Ng\u00e0y nay c\u00f4ng ti s\u1ed1 m\u1ed9t v\u00e0i n\u0103m tr\u01b0\u1edbc n\u00e0y v\u1eabn \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 s\u1ed1ng c\u00f2n do sai l\u1ea7m c\u1ee7a h\u1ecd.<\/p>\n

Trong th\u1ebf gi\u1edbi to\u00e0n c\u1ea7u ho\u00e1, c\u00f4ng ti ph\u1ea3i thu \u0111\u01b0\u1ee3c tin c\u1eady c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng b\u1eb1ng c\u00e1ch h\u1ecd v\u1eadn h\u00e0nh v\u00e0 c\u00e1ch h\u1ecd gi\u1eef cho kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tho\u1ea3 m\u00e3n. Tr\u1ef1c c\u1ea3m, c\u1ea3m nh\u1eadn chung, \u0111\u1ea1o \u0111\u1ee9c, ch\u00e2n th\u1ef1c v\u00e0 k\u0129 n\u0103ng l\u00e3nh \u0111\u1ea1o b\u00e2y gi\u1edd ch\u00fang l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t cho th\u00e0nh c\u00f4ng trong kinh doanh to\u00e0n c\u1ea7u. L\u00e0m th\u1ebf n\u00e0o v\u00e0 \u1edf \u0111\u00e2u nh\u1eefng k\u0129 n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c d\u1ea1y v\u1eabn c\u00f2n l\u00e0 c\u00e2u h\u1ecfi? Ng\u00e0y nay h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u nh\u01b0 Harvard, Stanford, Oxford, MIT, Carnegie Mellon, Chicago, U.C Berkeley t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u00e3 th\u00eam ch\u00fang v\u00e0o trong ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y c\u1ee7a h\u1ecd nh\u01b0ng c\u00f3 th\u1ec3 ph\u1ea3i m\u1ea5t m\u1ed9t ch\u00fat th\u1eddi gian \u0111\u1ec3 c\u00e1c tr\u01b0\u1eddng kh\u00e1c \u0111i theo v\u00e0 c\u00f3 l\u1ebd \u0111i\u1ec1u \u0111\u00f3 ph\u1ea3i m\u1ea5t th\u1eddi gian l\u00e2u h\u01a1n cho m\u1ed9t s\u1ed1 ng\u01b0\u1eddi hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, chi ph\u00ed th\u1ea5p l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong c\u1ea1nh tranh. Ng\u00e0y nay chi ph\u00ed kh\u00f4ng c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh b\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi s\u1eb5n l\u00f2ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 c\u00f3 d\u1ecbch v\u1ee5 c\u00f3 ph\u1ea9m ch\u1ea5t. Ch\u1eb3ng h\u1ea1n, s\u1ea3n ph\u1ea9m nh\u01b0 PC, m\u00e1y t\u00ednh b\u1ea3ng, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u00f3 v\u00f2ng \u0111\u1eddi v\u00e0i n\u0103m nh\u01b0ng danh ti\u1ebfng c\u00f4ng ti v\u00e0 c\u00e1ch h\u1ecd v\u1eadn h\u00e0nh v\u00e0 \u0111\u1ed1i x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u01b0a kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i. B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 mua th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3 hay l\u00e0m kinh doanh v\u1edbi c\u00f4ng ti n\u00e0o \u0111\u00f3? N\u00f3 c\u00f3 nhi\u1ec1u \u0111i\u1ec1u li\u00ean quan t\u1edbi tin c\u1eady v\u00e0 tin c\u1eady l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 b\u1ea1n kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1eebng n\u00e0o b\u1ea1n ch\u01b0a ki\u1ebfm \u0111\u01b0\u1ee3c n\u00f3 b\u1eb1ng c\u00e1ch b\u1ea1n gi\u1eef kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tho\u1ea3 m\u00e3n. Ch\u00ednh m\u1ed1i quan h\u1ec7 b\u1ea1n c\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng, ch\u00ednh s\u1ef1 ch\u00e2n th\u00e0nh c\u1ee7a b\u1ea1n, \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a b\u1ea1n, s\u1ef1 s\u1eb5n l\u00f2ng c\u1ee7a b\u1ea1n \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0m cho c\u00f4ng ti c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng hay kh\u00f4ng.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

The service sector<\/p>\n

Today in most advanced countries, there is a shift away from product work (Manufacturing) to service work (Knowledge). Most of the active populations (72%) of these countries are employed in the service sector. The defining characteristic of this sector is that it covers activities which are neither industrial nor agricultural and which do not involve any tangible product. These services are mostly defined in terms of the interpersonal relationship. Examples of this are found in the rapidly expanding private sector such as high-technology, financial, business, health, medical and education, etc… In the service sector, information and communication play a critical role. The key factor of this service sector is the acquisition and processing of specific data for a defined purpose. An information technology person must have all information to build the software. An accounting must collect all information to calculate business transactions. A business owner must have all information to make decision. A doctor must have all information to treat a patient. In this type of service, both the provider and the user influence the quality of the relationship between them. Therefore, people can no longer be trained for this new type of work in the same way as they learned how to plough the land in agriculture or operate machinery in a factory. These new jobs are about interpersonal relationships and knowledge on how to use information as the tool that they process. This growing service sector needs people with good communication skills but these skills that are not often taught at university and that is why some of the universities are beginning to change their approach and teaching methods.<\/p>\n

With globalization, communication is not about using a single language but multiple languages. In the high-tech companies, where relational inadequacies can cause serious problems, new types of skills are required, with an interpersonal and customer oriented focus. In the service sector, customer satisfaction determines the success or failure of the business because customers have choices. If they are not happy with a company, they will switch to the competitors. In the virtual business world, sometime they can do it just by a click of a mouse. In the industrial age, a product is important and the quality of the product may vary from high quality to low quality and it determines by the price. You get high quality product by paying more. However in the service sector, quality is one factor but there are more. Good quality services, honesty, ethical, and relationship are the characters of trust and building trust is everything. Competition is always based on the trust factor which translates into brand name. People buy certain brand because they trust that brand and that company. Company reputation and brand name are very important and they create value which means the business for the company. The Japanese and German recognize this factor very early and they build such a reputation in the world. Their leaders understand that in global business where competitions are fierce, they must rise above by offer the best products and services possible. Today, most products can be made cheaply by outsource to low cost countries but services is something that cannot be outsourced because that is where customers interface with the company.<\/p>\n

Not long ago, Dell computer is the best and largest PC maker with hundred million dollars in annual revenue. When the company outsourced the support service call center to India, customers who had questions and problems would call for services and met people who were not native speakers and did not know the product very well. The number of complains increased and within a year, the reputation of Dell had been tarnished as a poorly managed company. It gave opportunity to HP. Dell\u2019s major competitors who advertise that they never outsource and customer service is their number one priority. HP sales increased significantly and move to the top position. Dell had to re-shore their call center but it was too late. At the same time, other companies immediately took advantage of Dell\u2019s weaknesses and bad reputation to enter the market with better prices, better services. Today the number one company few years ago is still struggling to survive due to their mistake.<\/p>\n

In the globalized world, company must earn the trust of consumers by the way they operate and the way they keep customer satisfied. Intuition, common sense, ethic, honest and leadership skills are now they key factors for success in global business. How and where these skills to be taught are still the question? Today most top schools such as Harvard, Stanford, Oxford, MIT, Carnegie Mellon, Chicago, U.C Berkeley all have added them in their training programs but it may takes some time for other schools to follow and probably it may takes longer for some people to understand that.<\/p>\n

Not long ago, low cost is the key factor in competition. Today cost is no longer the main factor because people are willing to pay more for quality services. For example, product like PC, Tablet, Mobile phones have lifecycle of few years but a company reputation and the way they operate and treat customers are the main factor that bring customer back. Have you ever wonder why people will only buy certain brand or do business with certain company? It has a lot to do with trust and trust is something you cannot have unless you earn it by the way you keep customer satisfied. It is the relationship that you have with the customers, it is your honesty, your ethic, your willingness to support customers that will make your company success or not.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y nay trong h\u1ea7u h\u1ebft c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n, c\u00f3 vi\u1ec7c d\u1ecbch chuy\u1ec3n ra kh\u1ecfi c\u00f4ng vi\u1ec7c s\u1ea3n ph\u1ea9m (ch\u1ebf t\u1ea1o) sang c\u00f4ng vi\u1ec7c … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1400","post","type-post","status-publish","format-standard","hentry","category-quan-li-he-thong-tin"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1400"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1400\/revisions"}],"predecessor-version":[{"id":1401,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1400\/revisions\/1401"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}